Up next in 10
Tired of chasing algorithms and losing your audience to someone else’s platform?
Join me and for a hands-on 60-minute workshop that shows you how to build, brand, and launch your own video channel — right on your website. Joining me is Jan Creidenberg, head of Video Growth and Strategy for Open.Video.
You’ll learn how to:
✅ Set up your Open.video channel step by step
✅ Upload and customize your videos for SEO and discoverability
✅ Embed them seamlessly on your website
✅ Turn every view into a lead or client
Take control of your content, your brand, and your audience.
Work smarter — not harder — with Open.video.
👉Are you ready to get started? Click here to sign up for a free Open.Video account. https://open.video/?a_aid=68f0226fc3294
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0:00
Hello everyone, Karen Glasser here and welcome to Karen Recommends. Don't you
0:05
think it's time to stop renting your audience and create a video channel you
0:11
truly own? Well, stick around cuz we're going to show you how and why it's so
0:17
important. We'll be right back.
0:26
Well, hello there. I am so excited. I can't I'm vibrating
0:32
over here. I would like to introduce my guests that are in here. And I think I have one more guest that I'm gonna bring
0:38
in right now. I'm going to bring in Connor.
0:44
Hi, Connor. Hello. Okay. Okay. Let's introduce everyone. We have uh Yan Kriedenberg who is the head of
0:50
growth for Open.Video. We have Connor uh Shield who is the like, let me get this
0:57
right, head of partnerships at Open.video. And we have Ryan Begley who's right
1:03
below me who is um my chief technology director extraordinaire. He's awesome.
1:08
He's the guy who gets stuff done. When I say go do this, he looks at me, rolls his eyes, and then he does it. So, he's
1:15
somebody you need to have in your pocket. I want to welcome everyone because I am so excited about what we're
1:20
about to do today. And that is to introduce to all of you this really cool
1:26
platform that I kind of accidentally fell upon. I'm sure anyone that knows me has heard me say, "Don't put your stuff
1:34
on a platform you don't own because just like that, you could be turned off and
1:39
then everything's gone." And so, imagine my joy when I fell upon open. and
1:45
realize that I can own my stuff without saying goodbye to YouTube because that
1:51
is always a challenge. So, what I want to do is kind of jump into this right now and we're going to talk about why
1:58
this is so important and then we're going to show you the dashboard on open.video. So, the first thing Yan, you
2:04
know, we talk about all the time showcasing your brand, not someone else. Why is that so important? Well, I think you know what
2:12
with especially with video, but with everything, you know, it's uh you want to stand out. You want to have your own
2:17
presence on the internet. And so, um if everything is just on the platforms, you're kind of just a number on there.
2:23
You're competing with a whole lot of different eyeballs a lot of other competitors. Um and it's really hard to
2:29
kind of stand out and and make your own brand. So, I think um yeah, everybody
2:34
talks about, you know, build an audience, build an audience that you own, stop building on and then you say bye-bye because they go somewhere.
2:39
Yeah. And we've even seen it, you know, the last few days I think there was a wave of terminations on YouTube. Uh I
2:45
think a lot of them were AIdriven accidental, but it just kind of showcases the, you know, all of a sudden
2:51
it could be gone tomorrow, right? And there's no recourse really. And we say, you know, YouTube, but it's also Facebook and Instagram and wherever
2:59
you Vimeo, wherever. And trust me, I have my stuff everywhere, but it's going
3:05
to live here. And we're going to tell you why that's so important. So, the second thing is you can actually centralize your entire video library in
3:12
one place. You can create playlists, you can create single videos, you can uh
3:17
customize them. We're going to talk about monetizing them in just a second. And this is really great, too. And we're
3:22
going to show you an example on my website is the the seamless embedding and integration right onto your website.
3:28
So when you look at my website, which I'll show you later, you're going to see these videos literally living on my
3:34
website that are connected to me. I own them. Nobody else does. I own them. And
3:40
it gets us to the next thing. We own the audience on YouTube. Think about it for a second. When you're on YouTube and
3:46
somebody subscribes, if they don't have their own channel, you don't you're never going to know who they are. Even
3:51
if they do have their own channel, you might get a name or it might get be a false name. And if you go check it out
3:57
and you see who they are, maybe you might be able to connect with them on Open Video. You own your audience.
4:05
People can subscribe to your list. It's your list. You can see the emails. You can see the names. And every time you
4:12
put a new video in there, guess what happens? An email goes out to let people know that you have a new video. That
4:18
doesn't happen on YouTube unless they ask for notifications. This literally just happens all by itself. And I think
4:26
this is the most exciting thing for creators, content creators. Think about YouTube. You have to have what? A
4:32
thousand subscribers and four gazillion views before you can even monetize. And
4:38
when they let you monetize, guess what? You have to share it. Not an open video.
4:43
So, you can tell I'm kind of excited about this. Um, and so I'm I'm gonna kind of move on to the next one before I
4:49
I I sound like a a blubbering fool about this. I'm gonna go ahead and I'm gonna
4:55
open up um the open.vide platform and I'm going to do it just
5:01
like this. So we are in I'll make sure you can see
5:07
this. Yeah, we are in the platform right now. When you log in, this is what you see. You have um six different
5:14
categories. Managing videos, editing your channel, your channel
5:20
analytics, that's so important. You're going to see how many people have watched your videos and uh what what
5:27
kind of money you might be earning on it right now. Your audience, I talked about that. We're going to click into that in
5:32
a second. This is where the magic happens. The channel hosting, you have two choices. you can decide that you
5:40
want to do it the oldfashioned way and you want to have it, you know, on just on open video and they own it now
5:47
because it's not not on your on your actual page. Or you can do what I did and I'm just going to give you a um um
5:54
you know, just a little tweet of this. Let's go in here.
6:00
So, what you see here is actually my channel. It has all my videos on it. It sort of
6:07
looks like YouTube, right? Right. It looks like YouTube. Here's a subscribe button. Here is my uh hero
6:15
video that goes here. And even more importantly, when they're here, they can go visit my website because I did say
6:21
that it lives on my website. And just like that, they are now
6:27
uh they're now in my website. So, it's
6:32
pretty it's pretty cool. I almost said a bad word. Sorry. Uh it's pretty cool. I really love this stuff. So, let's talk
6:39
about the branded um the dashboard. We'll go in there in a second. There are six different departments in there. One
6:45
of them is actually just setting up the whole thing. It's and bringing videos in. So, the first thing that people say
6:52
to me all the time, well, what about YouTube? What's going to happen? YouTubes are the only videos that show
6:57
up in search. Well, not so much. Not so much. Open videos now showing up. I'm
7:03
going to have Yan share a screen in just a second. a second to show you that. Um, but it's not just that. One of the
7:11
things that Open Video does is allow is is connected directly to YouTube. So, when you bring your videos in, they're
7:17
encouraging us to go over to YouTube. And I want to show you what that looks like right now. Um, let me go and grab
7:22
this. Share this.
7:29
Actually, go to window. So, as we take a look at this, you can see that it says
7:35
open video transfer app. And literally, you hook it up with your YouTube
7:42
and say, I want to I want to bring in this video, this video, this video, this this video, or I want to bring this
7:47
playlist, whatever you want to bring in. But I also want to show you that you can also send videos from open.video over to
7:54
YouTube. So, they are connected. So I would like you to entertain the idea that this is not instead of YouTube.
8:01
This is in addition to YouTube. And it's a very important distinction
8:08
because again if you think you're going to lose your traffic on YouTube then you're
8:14
going to say I don't want to do this. So I want to make sure that we all really understand that. Is am I missing any
8:19
stuff in there? I I was going to say I think I think a big thing um you know everybody is like oh well I get
8:26
discovery traffic on YouTube like that's where all the views are and yes you can get a lot of views on there and it's
8:32
great but if you have videos you want to send to friends or you want to blast out to your newsletter subscribers uh if
8:39
you're sending them to YouTube to watch it then you've got you know 10 other creators in the sidebar they you know
8:45
YouTube's whole goal is to keep the user on YouTube watching whatever content they're not particular get really
8:50
concerned that it's your content. It's just how many eyeballs and how long can they stay on. So, it's it's much less
8:57
competitive if um and so yeah, sure, still put it on there, still get that discovery traffic for people browsing,
9:03
but there's there's no reason you need to send somebody away to a platform. Exactly. And the other thing that
9:08
happens when you're on YouTube and you watch a video and at the end of the video, what does it do? It sends you to
9:13
another video that they think you might be interested in. And if you have not optimized your YouTube video, as I like
9:20
to say, within an inch of its life, and say, "No, no, I want to tell my people where to go, and most people don't do
9:25
that, they're going to get sent away, and you may never see them again." So, again, this is one of the reasons that I
9:31
like this so much. So, I'm going to go ahead and share again, and we're going to look at the actual
9:37
Can I also just add in one little thing that I thought was really awesome about
9:42
the platform. Um, and this goes into owning your audience, actually
9:50
being able to market to them. When you get a subscriber, you are able to get
9:55
their email. So, you're able to build your email list and always market to them. So, um, that is huge for
10:04
businesses. Um, and using this platform enables that.
10:11
Uh, so when somebody subscribes to your openvideo channel, you get the email,
10:17
you get to build your list and that's huge for businesses. It is. It really is huge. Um, if you
10:24
have any questions, I see that we have people that are on live. If we have any questions, put them in the chat. I know
10:29
Ryan's going to keep a look on it. I'm going to keep a look on it. And if you have a question, we'll put the question right up on the screen. So, let's just
10:36
go through uh the the dashboard right now. Uh the first one on the left hand side is manage videos and it's exactly
10:44
what it sounds like. It's where you're going to put all your videos. And what I did is I imported them from YouTube,
10:51
brought them over and then started to optimize them. I did a workshop a couple
10:57
of weeks ago um on another platform and you can see this. I've had 230 views on
11:03
this. If I go to YouTube and look at that very same video, it's had 33. just
11:08
to give you an idea of the virability of this. Now, obviously, 230 views is only 230 views. It's not a viral thing, but
11:15
the fact that it's already getting views like this without me doing absolutely anything is pretty cool. So, let's go
11:22
back to uh the videos. You have the place you can list them by latest, the popular, most popular. That means how
11:28
many people have looked at it or the oldest ones that you put in. You can also put in shorts. I'm way deep into
11:35
Sora right now. I know Ryan is as well. And so I've been uploading some fun stuff into here. And then obviously the
11:43
most important thing is your playlist. I think it's the most important thing. So in the playlist you have all your different shows. My uh back background
11:50
is doing podcast. So I have all my shows here. And then the Karen recommends. You can add new playlists
11:57
just by clicking the button. And I'm going to talk to you how you can
12:03
add videos. So the first thing you do, you click on this add video button. And you can either manually upload it as an
12:09
MP4, you can upload it as an MRSS feed. We're not even going to go into that right now. You can do it as a YouTube
12:15
import, which is the absolute easiest way to do because a lot of us put them on YouTube in the first place and we
12:20
want them there. Or you can use the transfer app, which I showed a little bit earlier, and we'll talk about why
12:25
that's good, because that literally within a couple of seconds, your videos in there, and it's already doing its
12:32
thing. So, very cool thing. Let's move on to the next piece of this. Um, just
12:37
stop me at any time, guys. Connor, if you have anything to talk about in any of these pieces that I'm talking about,
12:42
if I miss something, just jump in and interrupt me and keep going. Let's look
12:47
at editing your channel. This is where the magic happens. You want to brand it to you. So, the first thing that you do
12:54
is you're going to make sure it has all your channel details. What's the name of your channel? My channel is called Karen Glasser Live. Surprise. That's what my
13:01
YouTube channel is called, Karen Glasser Live. That's how it's going to find me. I have a channel description. That's
13:06
what's going to show at the top of the uh uh page. And then I put my website
13:12
and all of my social, anything that I want to add a link to. It doesn't even have to just be social. You can add a
13:18
link to your optin. You can add a link to your lead generator. You can do basically whatever you want. And then
13:24
down below we have the uh the actual icons if you're going to be using um to
13:31
be able to link to your channel using your website. And again, we'll talk about this. I don't want to get too down
13:37
in the uh you know into the the weeds on this because we're not actually going to
13:42
show you how to link your channel today, but we're going to we're showing you that you can link your channel. All
13:48
right? And that's here. I'm going to bring you down here to channel hosting. When I first was introduced to this,
13:54
John was great. He helped me and Ryan set this up. The question he asked was, "Do you want to have this all live on
14:01
open video or do you," and this is the right answer. He said, "You want to put this on your website?" And I said,
14:06
"Well, of course I do." And so, you'll notice, um, we went through the process. We changed the, you know, the the CNAME
14:13
and all of that, the hosting, the DNS. And Ryan is here to help. So, if you're looking at this and your eyes are
14:18
already rolling in the back of your head and you're saying, "Okay, this is cool, but there's no way I can do this." Don't
14:23
worry. We've got we've got a team and Ryan will get you set up on this. And I now have my own link that literally
14:30
lives on my website. I'm going to keep saying that over and over and over again. My website hosts all my videos
14:38
now, literally on here. And again, it goes through the
14:43
instructions here. Again, we're not going to go through it, but it's just kind of giving you an idea of what you're going to see here. It's your
14:49
CNAME record. You're going to go into GoDaddy or where what host wherever you
14:54
do it, you're going to go in there and do it. I was going to say if I can just jump in really quick. So, so one thing that I
15:00
think is really important about the concept of hosting on your own website. Um so with search engines and just how
15:07
the internet works right now um Google and others have basically said for video
15:13
to show up in search results on your website. It needs to be the main thing
15:19
on the on the page. Um, and so, you know, if you embedded a video from somewhere else on your site, you that
15:25
may help that individual page get some SEO juice, but the video itself still lives on, you
15:32
know, whether it's Vimeo or YouTube or notion, it's it's living on their website. So, it's all going to drive the
15:38
traffic to those platforms, but when it's on your site, your pages get indexed and then your pages will show up
15:44
in search results. And that's a huge difference. I'm so glad I'm so glad Yan jumped in and said
15:49
that because it makes it as you know the developers and things we do all this
15:54
work to try to get our websites noticed and when we're utilizing other platforms
16:00
for hosting YouTube, Vimeo, whatever you're you're pushing all the juice to them. Um open.video video has really
16:09
enabled businesses to um be able to take
16:15
and and and utilize all of the traffic and squeeze all of the SEO juice out of
16:21
that for them and their business. Um, so this just little feature is really
16:27
really great for businesses um because you're now building up your reputation,
16:34
your domain reputation for SEO and you're not just give all to the
16:40
YouTube. They have enough. Okay, let's take some business. Well, let's I mean, let's be real. Google is the number one search engine
16:47
in the world. I think that's going to be changing as as Chad GBT and Complexity and G all those come in. But for right
16:54
now, it's the number one search engine. What's the number two search engine? YouTube. What's it? Just this is just a
16:59
trivia. What's the number three? Do you happen to know what the number three search engines? Amazon. Go and figure.
17:05
All right. But Yan, one of the questions that I threw at you a couple of weeks ago is, you know, people say, "Yeah, but
17:11
when they're searching on Google and they're searching, don't YouTube vid," and we used to say this, YouTube video
17:17
show up first because it's owned by Google. I know you have a screen that you can share. Yeah. Yeah. Yeah, I was going to show.
17:23
So, this is a a channel that we um work with. It's called Chroma Unboxed. Um and you'll see they still have the YouTube
17:29
there, but then they also have um you know, they're showing up for their own website for their videos. So, if you you
17:34
know, you go here and then you see their whole, you know, this is their video channel. I can scroll out so it's not so
17:39
big. Um and then you can see, you know, they have the nav links up here. So, it really feels like a native page on the
17:45
website. And um you know once they're here you know maybe they go and they you know go to the homepage or they go read
17:52
some articles or um you know you can just control the experience much more um and it's it's on your terms
17:58
and and it is showing up. I mean that's the whole thing. Connor, did I just interrupt you? I'm sorry. Yeah. Sorry. I was just going to add on
18:05
to what you said as well. This won't stop you ranking on YouTube. So you can double dip, right? You can when there's
18:10
always your volume just a little bit. You're you're getting that. Am I screaming?
18:17
One second. Let me work on that.
18:25
All right, let's try it now. Any better? That's okay.
18:31
Yeah, much better. Thank you. All right. Sorry about that. Thank you. I was just going to say um as Yan says
18:37
it will, you know, we can see on the screen Chrome Unboxed is ranking but open video, but this continue to rank
18:42
for YouTube as well. So you basically double dip with your brand in the search results. Um, and you really increase the
18:49
likelihood that that person's searching will come through to one of your branded areas. Ideally, that's a website, of
18:54
course, that's why we're here. But, you know, if it's going to be something, you still get the power of the YouTube
18:59
rankings as well. So when there's only 10 search results on a page for Google or you know three or four links in a
19:06
chat GPT answer um you're really dominating those results to a a much
19:12
higher degree. Yeah. Abs. Absolutely. So again our our
19:17
job today is to answer the questions that you may have when you see this. It almost is too good to be true. And I
19:24
think that that becomes one of the things that happens when I saw it. I think the first question I asked was I
19:29
don't get it. This is free. How are you doing this? So, let's address that right now. I'm going to
19:35
unshare for right now. If you can unshare that.
19:41
Oh, yeah. Let me stop sharing. You have to unshare it. All right. Um, so here's the thing. I mean, um, how
19:48
do you guys do this? You have a parent company. Yeah. Yeah. So, we're, uh, you know, our parent company is called ISOIC. We've
19:54
been around for, you know, 15 years at this point. um primarily in the well we've been in the ad tech space for for
20:00
the whole time. Um mainly on display ad revenue and helping websites on that side. Um but we've you know being in the
20:08
industry we've seen the need for this kind of developed this this video solution as well. Um but with that and
20:13
we can talk about the monetization in the future but we've you know we've got years and years of relationships with
20:18
all the um all the top demand partners out there. So we, you know, we're one of three premier uh Google partners. Um and
20:26
then we work with, you know, Amazon, Trade Desk, Rubicon, Magnite, all these others. Um and I think a big thing in
20:32
the video space is uh it's not dominated by Google the way that display ad, you
20:38
know, Google the reason they're the company they are is because they've had some would say a monopoly on the display
20:44
ad uh industry. But um but yeah, it's much more competitive. So, you know, us
20:50
working with all these other partners as well, um there's just, you know, more demand and uh you know, you should be
20:55
able to earn more money uh by by uh hosting it on your site and using the
21:00
increased demand, not just AdSense on YouTube as well. So, you you mentioned uh monetization.
21:06
Let's let's jump into that just for a second. So, again, we're not going to actually go down into the weeds on this,
21:12
but we're going to show you what this means and why this is so powerful. So
21:17
you you you're going to set up your ads literally to be on your videos and you
21:23
can choose where those ads play. You can have a pre-ad, you can have an ad in the
21:29
middle, you can have an ad at the end, you can add an ad every 30 seconds if you want. However, it has to you can
21:35
have more ads in the the length of your video as Jean and I were laughing about that yesterday. Um, but look at how easy
21:43
this is to actually add monetization. I'm going to go into my my video here
21:49
and I'm going to click on here and I'm going to define the ad breaks. This is
21:55
after you have set up ads. You have set it up here and they're going to be facilitated by the ISOIC platform. Did I
22:02
say that right? And when you define your ad breaks, um, you can see here I, this
22:08
is a long video, but I don't tend to want to have a gazillion ads in my
22:14
video. If I don't like it, I'm going to assume that my viewers are not going to like it. And so, I tend to only put one
22:19
at the beginning, one in the middle, and one at the end. I've enabled a pre-roll,
22:24
and you can see at 28 minutes, it's going to do a an ad, and at the end,
22:30
it's going to do another ad. And I could, if I wanted, set it as a default for all the videos, but I don't do that.
22:35
And the reason I don't do that is that I don't really want to have um ads on some of my videos. I just want to have ads on
22:43
particular videos. So, this is one. And I also want to do a disclaimer. Just because you have put an ad break in, it
22:49
does not guarantee an ad will be shown. Let's talk a little bit about why that
22:55
is, just so people understand. Yeah. So, it's it's kind of the I'd say just supply and demand in general. So,
23:01
if we make ad spots available, whoever wants to bid, well, then it drives down the price and advertisers know, hey, I
23:08
can get this for 5 cents, 10 cents. Um, so, so we're doing a lot of optimizations on the back end, setting
23:14
bid floors and really kind of like maximizing the amount that you can get uh per ad. Um, and and just kind of on
23:21
top of that one thing I'd mentioned and you kind of talked to it Karen, but all over the internet, I mean, if you go on
23:27
Reddit and look in the YouTube threads, every day people are just like, you know, I watch a video, I get an ad every
23:32
two minutes. There are these, you know, two minute long ads. And I I've even, you know, if you go away and come back,
23:38
you'll get like a 30 minute ad that'll play that you can skip. like you know
23:43
it kind of shows you know obviously YouTube is great for a lot of reasons but they they continue to just jam it's
23:50
more and more ads and I'd say a lot of the quality of the ads is is lower as well but um
23:56
and you know one if you're not in the partner program well all those ads you don't make anything but then
24:02
even so it's yeah it's so I like to say know thine audience know your audience if if you are doing a
24:09
particular kind and that's why I don't put ads on every single video. Um, because I know my audience and they they
24:16
have they do not want to see ads, but I'm also in business and I do want to
24:22
create a monetization stream. So, I'm not going to not do ads, but I'm not going to do a gazillion ads. And what I
24:29
So, really what I want to point out is you have control over that. Right. I was about to I was about to use
24:35
that word, Karen. You've taken it out of my mouth. What we're really talking about here is control, isn't it? And you
24:40
are in charge of the ad density. You're in charge if your ads, if your videos,
24:46
excuse me, have ads at all. Like Yan says, if you're not in the partner program on YouTube, all that ad money goes into their pockets. Even if you are
24:53
and there's a video that you don't want ads on, YouTube is going to stick a pre-roll ad on there anyway and pocket
24:58
that as well. I've even seen I've even seen members, you know, people you can join a membership or even like YouTube Premium
25:04
people pay and they still get ads. Um, yeah, people are still getting ads and um, so
25:10
yeah, it's just I get it. They need to make money. They're having, you know, millions and millions of videos uploaded and there's
25:16
a lot of storage costs and everything. We have a a question in the chat about can we bid on ads to get our ads in
25:24
front of videos. What is their minimum? I'm assuming I'm assuming maybe like running your ads on other people's
25:31
videos. I'm putting the comment up. Can we bid on ads to get our ads in front of
25:38
videos? What is their minimum? So, my understanding about the platform is you are putting ads on your own videos. I
25:46
don't think right now we have control as to what ads. Is that correct, guys?
25:51
So, it's it's all kind of real-time bidding on the back end. Um, so it's the highest bidder. Uh, however, you know, I
25:57
think and and these are plans we have for the future. Um, but if people wanted to buy ad space, you know, we are um
26:03
looking into, you know, can we set up some sort of, you know, direct marketplace that people can buy. Um, and
26:09
then that's cool. If if you have a, you know, let's say somebody has a sponsorship uh for video
26:14
and they want to run some uh, you know, run their ads within the ad breaks, uh,
26:20
we can actually traffic those for you. So, you know, you can make that deal with the advertiser and then we can we can serve it set it up to to serve for
26:27
your videos. I'm just putting some comments up. Hi Joe. Um, hi Mamashar.
26:34
I'm glad you're here. Casey, thanks for joining us as well. All right, so um, if there's no more questions, we're going
26:39
to go into the next piece of this. Let me just share my screen. What is the minimum for me to run ads on
26:46
other people's videos? I see. So basically, Casey, you'd want to you'd want to run the ad before like
26:53
basically traffic. So in that case, I think at right now it would be uh you know, you can make an agreement with
26:58
with Karen um where you would pay her and then and then we could traffic those videos on your behalf on on her videos
27:05
um would be the the way to do it right now. Um but like I said, you know, as
27:11
we're building this out, we have plans to build our own ad server, so you don't necessarily need to go bid through uh
27:17
Google Adwords or or other platforms as well. One of the things and it's a big thing for me about um Open Video and and
27:24
it's it's kudos to the people that are involved in this. Um you guys are very
27:30
responsive and when I mean I I've I we're joking. It's my job to break
27:36
things. Um but but even still you guys are very responsive and I know there's there's some cool things that are
27:42
coming. I don't know if I'm allowed to talk about live stream. Yeah. Yeah. Yeah. Yeah. So I mean we can
27:47
say you know live stream I think um you know another one password protection or payw walls for for videos. So um I think
27:56
kind of if you think about like a lot of people have a YouTube channel and then they're like oh go subscribe to my Patreon. Well you're basically moving
28:01
people from platform to platform. What if you have it all just on your site? You have your you know your free videos.
28:07
You can have videos that um are unlisted for specific people. You could put some if you have premium content behind the
28:13
pay wall. Really, it's just kind of an all-in-one place for all of that, right? And we talked about your
28:19
audience. So, um, I have no subscribers. How sad is that? Because I actually haven't been promoting this. Somebody
28:25
needs to subscribe to me. Just kidding. Um, this is where you would see your sub, but you could also, if you wanted
28:31
to, and I haven't done this yet, and Ryan, that's on my list of things to do, is to upload my list into here.
28:39
And that way, every time I put a new video in here, they're going to get it. They're going to get an actual thing. You can add a tag to them. I mean, this
28:46
is this is pretty robust for a platform that's um doing a really good job
28:52
competing with, you know, what's their other name? YouTube. Um let's talk a little bit about channel analytics. Look
28:58
at this. How fun is this? Um this is where you can see where
29:04
people are watching. All right. Can you Did I show this? Can you see? Yeah. Yeah. Yeah. Yeah. We can see. I
29:11
just realized I didn't know if I changed the tab. Uh on the desktop, on mobile, and on tablet, you can see that more
29:17
about even on desktop and on mobile, which actually surprises me. Normally I I get used to seeing a lot of people on
29:23
mobile. Um and then you can see which one of your videos are trending.
29:29
Um I think I'm not sure what the uh the why what why something trends or not,
29:36
but it may be the newest ones that are coming in. Do you guys have a reason why things trend? It's more Yeah, it's more just the ones
29:42
that are most recent, like the most views. So, um kind of and and if you go back to the analytics uh really quick.
29:48
So, that's kind of just like an overview snapshot. Uh if you look in the top right, there's the view detailed metrics.
29:53
Um and then this is kind of a different um more in-depth uh reporting. So, you can
30:00
see more on like the average watch time, completion rate, uh traffic sources, um
30:05
all those different things as well. So you can see this is new. I did not see this. Yeah. So it just rolled out a couple
30:11
weeks ago. Um but yeah, just more um kind of granular data for for people.
30:18
Again, question, if you have questions, throw them into the into the chat. What I'd like to do right now is actually
30:24
show you what to do once you have a video in here. Okay? So we showed you that you can add videos, you can use the
30:30
transfer app, you can upload an MP4, however you want to do it. And then you're going to come in here and you're
30:36
going to optimize it. The reason it's so important to optimize
30:41
it is that when you're bringing it over from YouTube, there are certain things that you don't get in you that you don't
30:47
that does not come be brought over into open video. You don't have keywords. You don't have things like that that you
30:53
would do. So, you want to optimize you literally want to optimize your video
31:00
with a title. And just as a plug for another platform, you might want to go check out Cast Magic um because you can
31:06
get your titles, you can get your descriptions, and you can have it um literally
31:12
give you everything that you need. And you can see I have a click here to sign up for Cast Magic. There's categories
31:18
that you would do and your visibility just like in YouTube. You can make it private, you can make it public,
31:25
and then you can change the thumbnail here. And now you have the video is done. Um, are there going to be any new
31:32
things that are coming to this at this point? I know that we can add to a playlist. So, let's go let's go to this for right now. I can add this video to a
31:40
playlist. I've already done that. So, it already knows it needs to be there. I can copy the embed code. We talked
31:47
about putting these videos onto a website or onto uh wherever you embed
31:53
things. So, you would click on this. You would copy this. You could have it start wherever you want. Autoplay, float, the
31:59
whole player size, the whole thing. You copy the code. And Ryan, what do you do when I give you these?
32:05
Copy and paste. For instance, the video over here. This is an open dot
32:12
video. You can see down here. I could change that, by the way, to be my logo. I left it on here because I'm I'm really
32:18
a huge supporter of this and I want to see what I want people to see what I'm doing. Well, let's talk about that. Um because
32:26
what that enables Karen to do now is somebody can hit that open do video.
32:32
They then go to Karen's channel. It's not technology isn't
32:37
it's not taking them on it's still on Karen's domain.
32:42
So it's not completely taking that person away from Karen. It's still Karen
32:49
still is able to kind of um you know have her audience because it's on her
32:56
domain. But then again, if somebody's over there and subscribes to her channel,
33:01
she gets that optin. As a marketer, that's what we want. And she gets that
33:06
as a subscriber and the email address. So it it still is great for her
33:12
business. And um so it it is a branding. She's more here showing technology and
33:19
and awesome new technology as it rolls out in real time, right? Um and but that
33:25
just that label there, it's still for her business um able to capture her
33:32
audience and email addresses is what we love as a business and marketers to do.
33:37
Um, but what I see this is it's like if you've been familiar with hosting, video
33:43
hosting platforms, this is like taking YouTube, Vimeo, some of the biggest hosting platforms, and merging them
33:49
together and giving you all premium features for free right now. So, it's a
33:55
it's a phenomenal deal. Yeah. Yeah. And I was I was going to say, I mean, Karen showed you, you know, embedding her video onto her website,
34:02
but um you know, if other people find your video and they're like, "Hey, I want to share this on my website." You know, when when that video embed is
34:08
there, if people are going to watch it, they're not going to YouTube. They're going back to Karen's website. Um so, it's another
34:14
way to, you know, get some referral traffic. Your videos get picked up. And we've seen that, you know, we work with like
34:19
Guinness World Records and few others. And we've seen uh for example like People magazine ended up embedding one
34:25
of their open video videos onto a an article for people and they you know
34:31
they saw are you name dropping over there Yan? Yeah. Well yeah and it was I I just you
34:36
know I was like oh let's go check the referral traffic and I I can't remember the exact number but I think it was like you know 10,000 visits to their website
34:44
that just came from from people. So um just from it getting picked up they're not sharing it with people. they just
34:50
found it and and u you know embedded it on their site. So the other thing you can do is like if you don't want to embed, you want to do
34:56
what you normally do with YouTube and that is share the video, right? Instead of sharing the YouTube video, you can
35:01
copy the URL. You can see it said it was copied. And I'm going to share this tab instead. I'm going to paste that in here
35:08
so you can see. Uhoh. Yep. There we go.
35:14
And we can see this. This is this is literally the link that I could paste onto social media if I was so inclined.
35:21
And this is what would open up. And now you can see they are in my actual uh
35:28
system. So it it's um it's pretty cool. Let's go back to this. I think that is
35:34
all the functionality. You can look at the analytics just on that particular video if you want. Um you can define the
35:39
ad breaks and if you say you know what this this video sucks. I don't want it anymore. You can delete it. Don't do
35:46
that though. Do not do that. All right. So, let's now let's just now talk about
35:52
the process. Let's say you have a YouTube channel. Mhm. Raise your hand out there, guys. You have a YouTube channel. You have all
35:58
these videos. You don't have you have subscribers. You have enough subscribers, but you can't get you're not you're just not getting those views
36:04
up. So, you're you're going to try this out. We're going to show you how to try it out. Again, it's free. You're going to link your YouTube channel using that
36:11
transfer app, and you're going to say, "I want to bring all my YouTubes." And all those videos are going to come in and they're literally going to be housed
36:18
now on the open dov video. You can optimize them and then you can embed
36:23
them. You now have them all here. I mean they are literally there. You can make sure that they have the right keywords.
36:29
You can make sure um that your catalog has been audited correctly that you have
36:34
playlists so that everything is sorted. Again, this is a way to make sure that
36:39
your platform is your platform not somebody else's. there are limitations
36:44
on other platforms. This is kind of like the sky is the limit at this point. And
36:50
maybe it's just because you guys are really great and I just think we have this. Well, yeah. And and one thing I mean I
36:55
think maybe this will click with people too, but if you you know everybody or a lot of people you know you have your
37:01
website, WordPress or um you know other CMS's like you're obviously going to put
37:07
all your written content on your website. It seems, you know, for whatever reason, just because YouTube
37:12
grew so big and everything and there wasn't a solution out there, then it was like the default is let's put it elsewhere. But if you kind of think of
37:18
it right, similar to WordPress, like your your CMS for for your video content, kind of your home base for everything and then use
37:25
the platforms for for what they're good for, which is audience discovery. So,
37:30
right. So, now you've I'm going to share this right now. Now, I'm going to show you the other functionality because we
37:35
did talk briefly about Let me just bring this up. I I love what Connor said earlier too is
37:42
the double dip. Um being able to control as many spots on that front page of
37:47
Google as possible. So that that's actually really a great great point. So
37:54
it's not throwing away YouTube. It's in conjunction with and just being able to
38:00
have the first spot, the second spot, the third spot. Controlling that front page of Google as a business is your
38:07
number one job. And this just gives you and what we do know as marketers is
38:14
video is picked up faster than anything out there as far as the Google
38:21
perspective of of how to get you up on Google. Video is probably the number one
38:28
and easiest way to get a spot. This enables you to get multiple spots with
38:35
YouTube and open video. And I just think I that's worth reiterating because it is
38:43
um it is a most important as a business to survive these days and a really really great
38:50
feature um to reiterate. Yeah. And I I I would say too, I mean, kind of looking into the future. I mean,
38:57
I I think we all agree that chat bots are probably the future of search in general. Um, and you know, Google has
39:04
Gemini. I think it'll still be very much used and they'll probably, you know, obviously promote YouTube, but there's
39:10
ChatGpt, there's Perplexity, there's all these Anthropic, all these other ones that are they really going to want to
39:16
send all their traffic over to one of their competitors uh and just give everything to Google? probably not. Um,
39:22
so I think as you know, everything's changing so quickly. Um, and there's going to be an opportunity here of
39:29
you would think that these others are gonna find it if they find good videos, they're going to show them for anywhere
39:34
else besides YouTube. Exactly. And if you're if you're not found on any of those platforms, this is
39:40
going to help you get found because the more more of these things that are out there. So if somebody looks into chat
39:47
GPT and and is looking for what you do and you don't show up, you need to be here creating the content that will
39:53
allow you to be shown that that will allow you to show up. Uh it's it's so important. As you're looking at the
39:58
screen, you can see that there are different templates. It does say pro on the uh the ones over on the right.
40:04
However, I understand that right now there's no they're pro, but they're free right now. Everything's free right now. So,
40:10
you can go check it out and it just changes what it would look like. Let's just see if I can
40:18
preview the changes. So, if I were to you see it's different here. So, it has the banner that goes
40:24
across the top sort of like a YouTube thing and then it has still has the subscribe button here. So, that's one
40:31
way to do it. Uh here's the classic version. Let's take a look at what that looks like. Preview the changes. And you
40:39
can see it's a much narrower thing at the top. Um it has your your uh who you
40:45
are and what you do and then the the videos that you do. Right now I'm very happy with the one um that basically is
40:52
the default. Uh I think that it it's the mo it looks the most like YouTube. And again, if we're trying to make sure that
40:58
people don't feel like they've landed somewhere in the wrong place. Um, and oops, what am I? They're going to say,
41:03
"Oh, this looks familiar." And they're going to stay there. The other thing is your your branding. So, this is where
41:09
you uh do your colors. My colors are are red and black. I threw some blue in here
41:15
cuz I love this blue. Um, but you can also you can see on my videos it says open dot video. I can change that. I can
41:24
change this to something else. Yeah, you can have your own text if you have like your own, you know, if you wanted to create like fing glass or TV or
41:31
whatever, you can put that that icon in there and or you can put that logo in there and then that'll show up on on the
41:37
uh player. It just Yeah, it's basically looks like you have your own like video network and
41:42
everything on yourself. Exactly. So, I'm going to come out of this now and stop sharing. All right.
41:49
So, you've grabbed all your videos from YouTube. You brought them into OpenVide.
41:54
you've fixed your your branding, you're ready to go. You're done. I mean,
42:00
basically, you're done. The things that you probably are going to want some help with, and again, Ryan's here to help with this, and that is setting up your
42:07
monetization, setting up connecting to your website. Um, even I need help. Ryan
42:13
helped me. I mean, so those of you who look at me go, "Well, you you understand this stuff." Well, I do. I do, but I
42:19
also stay in my lane and Ryan does that for me because you don't really want me touching that stuff. It would be very
42:25
scary what would happen that. All right. Um, I want to show you.
42:31
I don't know what this is. I'm going to pop up
42:38
a QR code. I'm actually It's not letting me do this. Let me Let me go back. It just showed up when you clicked that. Yeah, we saw it. We saw it.
42:44
Did you see it? We did. And then you removed it. You know, it's a big huge It's supposed to be a big huge thing. So, let me just
42:51
grab the big huge thing that I don't know why it's not there anymore, but we're going to go ahead and do it anyways.
42:58
All right, this is what I meant to bring up. So, this is we have a bonus for you,
43:03
and that is literally a checklist on how to set up your channel. Do this first,
43:08
do this second, do this third. Scan this. If you can't wait, we're going to send an email out afterwards, but if you
43:14
can't wait, take your phone out and just take a picture of it and it will take you over to the bonus page. And when you
43:21
get to the bonus page, I'm going to share that. This is what you're going to see.
43:31
Uh, okay. Where's my bonus page? The ultimate workflow. Here we go.
43:43
No, I'm I'm talk amongst yourself. I don't know. Oh, here it is. Right. So,
43:48
sorry. Here we go. All right. So, when you get to the bonus page, you see right at the top, try open.vide. Create your
43:54
account now. Sign up. It's free. It really is free. I'm giving you a direct call to action. When you go to this
44:01
page, just go sign up for it and just start going in there and pushing some buttons. You will get your brand setup
44:07
checklist. and I will show you what that looks like. And all you have to do is put your name in here and it will be sent to you immediately. Um, all right.
44:15
Here is the brand checklist again.
44:24
All right, I'm going to remove us from here. Let's put us on the side. All
44:29
right, so this brand checklist, it's two pages. It literally goes through your brand identity. It goes through the
44:35
channel. It goes to your video and library aspect. Everything is in here
44:40
and it tells you basically the steps how to do this. One, two, three, four, and five. I'm going to Ryan, we're giving
44:47
you a heads up over here. Casey says Ryan's team is the best in the world. If you need help, really, he really is the best. I don't know how I could do what I
44:54
do without him. Um, so go check it out. This is free, guys. This is a free platform. Do we have any other questions
45:01
here?
45:07
any questions that we're not answering here? I see that we we have people on. Are you guys How are you guys doing? Let
45:14
me know in the chat if you're going to go try this out. Let me know in the chat. Say, "Sure, I'm going to go try
45:20
this out." If I just get Karen to stop. I think to me, I think it's worth um
45:26
hitting the elephant in the room again. we can instantly monetize our videos
45:32
instantly. So where it takes influencers, it takes these um you know
45:39
people making sometimes hundreds thousands of videos to try to get
45:45
something to create this verality to be able to get this watch time of hours
45:51
3,000 plus hours or whatever. Um that takes a lot of time. It takes a lot of
45:58
experience and it takes a lot of time, right? So, this gives you instant
46:06
capabilities to uh play with the big boys, if you would say. Um, it it's leveling the playing
46:14
field. Karen is a big proponent on being able to use technology
46:22
and level the playing field as if you're, you know, the mega Fortune 500
46:27
company or a mega influencer. You are literally leveling the playing field,
46:32
being able to go from the beginning and and start from today setting up a
46:39
channel and um driving traffic to that. how however you want to do it. But we
46:45
talked about the discovery angle, but you can get uh traffic drove to that
46:52
video, monetizing it, and utilizing the whole proponent of why people as far as
47:00
the creators love YouTube. People aren't just loving to put their videos on YouTube just for the fun of it. Maybe
47:06
started that way, but they're doing it as a business, right? they're they're there for business or the ones that are
47:12
are making money on it. It's a business. Um, and you can do that right now with OpenVide video. And I think that is the
47:19
one thing that was when when I first heard that, that was like, okay, let's open up this
47:26
can of worms and really see what's in here. Oh, okay. This this is pretty cool. There's a lot of really cool other
47:32
things, but that right there, the elephant in the room, um, instant monetization on your videos is huge. So,
47:38
I just want to make sure that that's a really big focal point of this whole
47:43
concept. Um, and open video kudos to you guys um on on creating this uh
47:50
functionality for us. Yeah, I think it's it's interesting that you Sorry, Karen. Just quickly on what
47:56
Ryan's saying about the big boys, right? Something else the big boys do if you guys go check out ESPN or any huge media
48:03
companies. Sure, they all have YouTube channels, but they all have their videos on their own website, right?
48:09
Because why would ESPN send all their visitors away, those potential memberships, potential sales away to
48:15
someone else's platform where their journey is directed by an algorithm that they don't control, right? So, I think
48:21
Ryan brings up a great point about like finding with the big boys, yes, from a monetization standpoint, but also from a
48:26
strategy standpoint where now you can try and return people in your space, in
48:31
your branded area that you control. But that I just interrupted you, Karen. Sorry. No, no, no. That's that's all good
48:37
stuff. And yes, of course, you can share the QR code. You can also send um the link. I will put the link to right right
48:43
now into the chat where it will take you right over to copy this. It's going to
48:49
take you right over to the bonus page. If you are you can't wait and you just
48:55
have to go over there right now, um you can send that as well. So, of course, and again, this this video is going to
49:00
be on replay. So, you can watch this to your heart's content over and over and over again. And and and to go just to
49:06
piggyback on what we're talking about, there are I believe there are two ways that people look for videos. They either
49:13
go into whatever search engine they're in and they say, "I need to find a video about such and such, right? They're
49:18
looking for something in particular. They're not just sitting there going, maybe a video is going to fall out of the air and onto my screen." No, you're
49:25
looking for something. Or the other way is that they might go into YouTube and say, "How do I do this?" But the first
49:30
way is really what we're addressing here is that most people go to their browser and they start typing in, "I need to do
49:36
this. I'm looking for that." And that's why when Yon shared a screen and showed you that those videos are literally now
49:42
showing up right next to YouTube. And how long has Open.video been around?
49:47
Uh, it's been gosh, we've been building it for three years. Really kind of just going to the market. Uh, starting
49:54
earlier this year. So yeah, and that that's when I discovered you. So think about what they've done in
50:00
literally since they've gone live in a very short amount of time. And I'm here to say that what I saw when I first saw
50:06
this was amazing at the time. It is so far more amazing right now because I broke it. And we have some really cool
50:14
new things in here. So yes, absolutely do share it. Um make sure you go and check out the bonus page and go sign up
50:22
and let us know. Tony, I put your comment up here because Tony is um in in the artificial intelligence uh world and
50:30
so I wanted to make sure that Tony go and try this out. I think for what you're doing, this is going to be awesome for all the videos that you're
50:37
doing. Uh Joe, same thing for you as well. Casey, of course. Um this is going to be great for what you're doing as
50:43
well. You don't have to create twice. You create once and then you can even put it on auto if
50:50
you want. I didn't say that. Let's say you put your videos in YouTube first, but you have set up an open video that
50:57
you want to have it automatically bring your videos in whenever you put those videos into YouTube.
51:04
Create it once, have it send it over. Any last thoughts, guys, on this?
51:10
Yeah, I think you just hit the nail on on the head with um and I'm I'm huge on
51:17
this uh working with, you know, thousands of entrepreneurs. create one
51:22
repurpose as much as possible, right? So, you create one piece of content and
51:28
how do we get the most out of that content? We now have it on YouTube optimize. We can now have it on
51:34
open.vide optimize. We're utilizing the search engine and entirety of page
51:42
getting the most out of this one piece of content. And it just it it it really
51:48
is giving um you so much more empowerment over this one piece of
51:54
content than you had before. So again, being able to create once with a
52:02
click of a button, distribute through all of these um once it's set up correctly, it's a click of a button and
52:09
doing everything that we could ever imagine we want with it happening. So
52:15
that's that's awesome. And I think the I probably said this a little bit
52:20
before, but you know, some of the big creators that I see that are really successful, it's not it's not like
52:27
YouTube is one part. So in their, you know, in their channel profile and everything, it's, you know, they have
52:33
other things they want to sell. They want to get them to their website to get them to sign up for a course or to buy a membership or join the community. Um,
52:42
it's much easier to do that if they're already on your site than sending them to YouTube, then they have to go from
52:47
YouTube to your website. So, it's basically, you know, uh, eliminating that hop for for people, too. So,
52:55
and I believe in in using the the tool to show the tool. So, um, soon after
53:01
this is done, I will be taking this workshop, putting it into open.video. I
53:07
will then take the embed code, send it over to Ryan, and he's going to paste it on that bonus page so that you will be
53:14
able to, if you're so inclined because you just, this was so amazing and you have to do it again. Um, you'll be able
53:20
to watch the replay and get the bonus and sign up for open.video. If, and I
53:27
said this at the beginning, if you can see how exciting this is, and you really do want to get started, but you're a
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little scared, just reply to any one of those emails that we send out, and we will make sure
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that somebody is in touch with you, uh, Ryan and his team, to get you set up.
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It's again, it's I'm not saying this is hard, but I also do realize that most of us are in our own lanes. If you're a
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coach or if you're a writer or whatever you do, you're not a tech evangelist like I am or like Brian is. That's not
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what you do. That's not what you do. So, if you don't really want to have to go through the rigomear all of this, we do
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have that set in place. I want to thank everyone for joining us. Yan Connor, it's been a delight to have you on here.
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We're just I'm you clearly see how excited I am about like shut up already. I really love this. Ryan, thank you for
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being on. I want to thank everybody who is here for being on because you have choices as to where you spend your time.
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You chose to spend it with us today or maybe on replay at a later date. Thank you for doing that and we'll see you
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next time on Karen Recommends. Goodbye everyone. Thanks.