Up next in 10
Unlock the power of AI to work smarter, not harder in your business! In this episode, Jenn Bagley, Stephanie, and Caren Glasser break down practical ways home service professionals and entrepreneurs can leverage Cast Magic for content, automation, and marketing.
How to easily generate follow-up emails and actionable items from sales calls using AI
Repurposing video/audio content into blog posts, social media, and training materials
Building collaborative content with industry partners—even if you don’t have a podcast
Using Cast Magic spaces, custom prompts, and smart stacks to organize and automate workflows
Real-world tips for turning one hour of work into unlimited digital assets and ongoing value
Watch now and see how you can streamline your processes, boost automation, and work smarter with the right AI tools!
Sign up for Castmagic and Pick up your bonuses here: https://carenrecommends.com/castmagic-jsai
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0:00
Oh, we're here. Good morning. I have to tell you about that later. Good afternoon, everyone. Thank
0:05
you so much for joining today's live stream. We're going to give you guys a minute to jump in
0:11
Let's see who's with us today. What's up? John Dean, Courtney Vandelden. Of course
0:18
you guys all are overachievers are here. That's for sure. Ernie, fantastic. Lee, I don't know if
0:23
I've seen you on one of these before. Good stuff, you guys. We'll let everybody jump in. I'm Jennifer
0:28
Bagley. I am with my partner in crime, not crime. Recently, I hear you're writing cease and desist
0:35
letters to companies that are doing the wrong thing. Oh, my goodness, Catherine
0:41
No, it wasn't cease and desist letters to companies. It was cease and desist letters to
0:44
women who aren't showing up in their true identity. And so she decided she was going to use my
0:50
background to do that. Yeah, you weren't on my podcast yesterday, but you technically were
0:55
I'm just telling you that everyone now knows you will write cease and desist letters to those who are not not stepping up
1:02
I was all told, by the way. You guys, thank you so much for joining
1:11
As you know, there is a chat button in the very bottom of the control panel there
1:16
Feel free to use the chat. We try and make these interactive. We will change the presentation, modify the presentation to be able to address your specific ideas, questions, and so forth
1:27
So use that chat feature. If you can, real quick, drop in your website address so we know who's all here
1:36
And, Stephanie, you have been working with Ms. Karen. Karen is going to be walking through how to leverage an AI platform
1:48
So this is a new AI platform, one we haven't covered before. And we're going to be talking about different ways you can use this platform within your business
1:58
And I can know, Steph, you want to talk for just a second about the specific case example
2:02
that you guys used in your business? Because this isn't about the technology. This is about the solution it provides for your business, how you use it to accomplish something
2:10
What do you guys do? Yeah, I mean, I think it's really exciting, all of the different products that carry out
2:18
Erin has showed us and then taught us how to use them. And so today she's highlighting CastMagic, which has a lot of different solutions that
2:27
it can provide. But one of the ideas that I had come up with her while we were chatting was using it as
2:33
a guide and a tool during sales presentations. And so we all know in the industry, there are several companies out there that will follow
2:42
us into our sales call and give us metrics on what happens there. But I don't know any of those tools that are then able to follow up based on the content that happened in that meeting
2:54
And so Karen was able to help me build. What is it, Karen? Is it a tool? Is it an agent
3:00
It's a space within the platform that when content is put in a sales call meeting or whatever, it will provide you with all of the follow up automagically
3:12
automagically. I love things that happen automagically. And so in this particular case
3:19
study, we set it up so that if a client was asking for some type of follow-up, that those
3:29
emails would automatically be triggered. So that's the whole goal here, guys, in incorporating AI
3:35
into your business. It's really to be more effective and more efficient than you've ever
3:41
been before. So we need to set these tools up to be multifaceted, multilayered, provide
3:47
incredible solutions. It's almost at the point now, like if you can dream it, this was an old
3:52
Cold Stones thing. If you can dream it, we can ice cream it. Right. But same thing now in AI
3:57
like if you can dream it up, I wish this would happen for me. You can find a tool that will do
4:01
that. It's about finding those right tools. Right. So I'm excited to learn so much more from Karen
4:06
today on what Cast Magic has to offer. It's like what I always say, it's about creating your smart
4:11
stack. What are those tools that are going to work for you? And that's what I do. And I'm actually
4:18
going to show that example that you and I did when we dive into the platform. Yeah, absolutely. So
4:26
you guys, I don't want you to have tool overload. So when you're thinking about tools
4:32
Um, this is what is the operational or administrative or marketing function that I want to make
4:42
more effective and efficient? And what are the list of applications, AI enabled applications that allow me to accomplish
4:52
that faster? Or the thing that I'm not doing that I should be doing, and I know I should be doing, can
4:56
I start doing it? because now there is an AI platform that's available
5:01
that allows you to CFB in the chat. You guys tell me what CFB is real quick
5:08
But that's exactly what we're doing here in the community. And that's why we're bringing guides to you like Karen
5:14
because you could be overwhelmed and lost down many rabbit holes. So we're trying to help you find the best
5:21
most effective tools. Sweet. All right. With that, Ms. Karen Glasser. All right
5:26
So first, we've already heard the word cast magic a couple of times. Let's talk about very basic
5:32
What is cast magic? It is an AI repurposing powerhouse. When we talked last time, we were using Opus Clips and we took a video and we popped it
5:43
into Opus Clip. And what did it do? It gave us tons of content. And then it took us out there
5:50
I actually use the F word, you know, completely out. But that's me
5:54
so what I'm going to show you right now and again I'm going to say the same thing I said before
6:00
this is the platform that I'm using right now if something comes out that's bigger better different
6:07
does things that fit me better we're going to move on to that platform so this is a very moving
6:15
field right now and I think it's going to be Jen you can bear this out with me it's going to be
6:19
moving for a while. Like what is going on today is not going on tomorrow. And it's that fast. It's
6:26
that fast. So keep that in mind as I show you this platform called CastMagic. So I'm going to go ahead
6:33
and I'm going to share the screen and I'm going to take you into CastMagic. This is the platform
6:40
as it looks. And it actually is, it's kind of as simple as it kind of looks. You're going to import
6:46
a video or an audio, and then it's going to go into something called spaces. So before we do that
6:53
I want to walk over to the space area. On the left hand side here, we have all these things
6:59
all these different names that are called spaces. And within those spaces, there are built in prompts
7:06
You don't have to create prompts. They're already there. All right. So in this case
7:12
I'm going to quickly we're going to first go through a recording that we did when we
7:17
did Opus Clip and we did this workshop months ago right a couple of months ago yeah you
7:24
you right if you missed the Opus Clips training which basically that taking a video uploading it with one click one click to cut slice dice one click to post that video to all your social media platforms
7:42
So that's CFB times three social media marketing class. Just go to the training classes, go in where it says upcoming, switch that to past and look for the one that's AI social media marketing
7:56
So this too is also a one button push. It's a one button push
8:01
So when you've logged in and again, at the end of this whole session, we're going to show you a way to get your own platform that you can start working with this immediately
8:10
So the first thing that you're going to want to do is import an audio and or a video
8:13
So you're going to click the import audio or video button. And when you click that, a screen opens up like this
8:20
You can put a YouTube link. You can put a Vimeo link. You can put a Google Drive link
8:25
You can put anything that's a link, a URL in there. Or you can drop the audio or video files here
8:33
I already took care of that because it would take about 10 minutes for the file to upload
8:39
It was an hour workshop, but I wanted you to see where it was
8:43
You simply would drag it. You can also connect it to your RSS feed
8:47
So if you are doing a lot of content and it's sitting there in a list of podcasts, you can push that and it will automatically bring it in
8:55
And you don't even have to push a button. All right. So we're going to go into now the platform
9:00
This is the workshop that was done on October 16th. I uploaded it into this account
9:07
It's under Karen Recommends because that's what I'm doing. And I'm going to show you the prompts that are going to pop up
9:13
And then I'm going to show you the actual video. So from this video, we're going to generate titles, a YouTube description, YouTube keywords
9:23
a timestamped overview, key topics and bullet points, a blog post, a newsletter, clip finders
9:30
who said what, you can put them on social, YouTube tweets, newsletters, market observations
9:37
questions that came out of the actual workshop and then a strategy. All right. So I went ahead
9:46
and we put this October 16th in. I'm going to click on it and I'm going to show you, first of all
9:52
this was that was the event. You can see here's the video. The video is now in here
10:00
and from here we're going to grab the transcript. The transcript has everybody named and if the
10:08
names are wrong you're going to go in there and you simply click on them. You can listen to it and
10:12
say oh that wasn't Jen that was Karen. I can change the name. Here's the entire transcript
10:18
If my name is always spelled wrong so I find and replace all of the K Karens to make them C Karens
10:25
I can edit in here if something doesn't look good but you have the whole thing. I can download the
10:30
transcript so that's basically here i'm not going to go into clips right now because opus clip does
10:36
that and i don't want to muddy the waters here and say well this kind of does it but not really
10:43
so we're not even going to touch that what we are going to touch however is now we're going to go into
10:48
the content so the reoccurring content and this is coming from all of those prompts that i just
10:59
showed you a couple of minutes ago. Okay. Has all of these. You're going to now have titles
11:06
for this workshop we did. We're going to have a YouTube description. Remember, I'm going to be
11:13
putting this on YouTube, a YouTube description. It has our names in it. It's what the benefits
11:19
what you're going to learn. And these are all SEO optimized again for YouTube
11:24
Then it gives you the keywords because you need keywords to pop into YouTube
11:28
It gives you the time-stamped overview that you copy and paste and put into YouTube
11:34
The way this works, by the way, you can see the time stamps here. When you click on that in the YouTube description, it will take you to that part in the video
11:42
It'll give you the key topics and bullet points of what we talked about
11:50
it will then create a blog post it will then create a clip finder so jen on this uh show that we did the workshop we did you
12:08
you talked a lot and we have lots of clips from you but i talked a lot too and we have lots of clips from me so no matter how many people are in your
12:19
show, if you had three people in, there would be three sets of ClipFinder quotes, hooks, and times
12:26
All right. Let me pause for just one second. So for those of you guys that are on here going
12:33
well, I don't have a podcast. Number one, get on a podcast. There are plenty of marketing companies
12:40
and podcast show hosts that would love to have you on telling your story
12:49
you just ask them to give you the raw file. Yes. And then you want to get your own content
12:55
That's one. The other one is, you guys, if you are two home service companies
13:01
maybe you're in non-competing markets or one's a plumber and one's an HVAC
13:05
or for John Dean, for you guys, your Douglas and Lee for your Lord Timmy
13:11
If you're two different companies that are in a similar market, but you sell different services, this is where collaboration is key
13:20
John has X number of customers in this market. Lee has X number of customers in this market
13:26
You both work inside the house. You both work in the home
13:30
And this is where building your table of professional home service providers and collaborating and creating content together makes a lot of sense
13:42
Because if Stephanie and a pool company and a cabinet company and a flooring company and a housekeeping company, if you take each one of your databases and you pin them and say, I've got a thousand households, I've got a thousand households, I've got a thousand households, I've got a thousand
14:00
thousand households, you're all in the same market selling a different service, then jumping on and
14:05
having a conversation and creating your own. It doesn't have to be a podcast. This can be
14:10
a Zoom meeting where you guys utilize AI to come up with, let's talk about how to prepare your
14:17
household for the holidays. You're going to be having people over to your house. We want to make
14:21
sure the fireplace is working. We want to make sure your ducts are clean. We want to make sure
14:25
we don't have any issues with, like, how do you prep your house? And you could bring out
14:29
an organizer on, or bring in a guest as well that maybe is a meal preparations person that
14:38
prepares the most amazing Christmas holiday meals. Like how do you prep for, and you guys are all the
14:46
hosts. You could create a one hour session, have this awesome conversation about how to make it the
14:52
best experience in your home And now all of you have content that you can slice and dice Publish it out to your own community And you are now cross promoting to all of your homeowners that are in your marketplace
15:05
So you're getting 10 times the value. What you're saying here, Jen, is that it just takes a little intentionality
15:11
It takes a little intentionality to find this content. And chances are you're already creating it in your businesses and you're not using it well
15:20
And so your Zoom meetings may have clips in it that could actually be shared for public consumption
15:28
Your tech trainings should be videoed on Zoom. You know, clips of it for public consumption
15:35
Maybe it's not all of it, but you can get 30 seconds out of almost everything that you're doing to be able to share that information, create value for your customers and your team, etc
15:46
And so content, like capturing content is just so important. So for all of our clients that are on here, John and Courtney, for every one of you guys that are RDR customers, in your next strategy session that you have with your account manager, skip it and ask them to interview you
16:05
this luke one of our account managers just did this he just interviewed a client of ours comfort
16:12
something and wound up with 160 videos they were on this interview for i think an hour and 30 minutes
16:20
and they got 160 video clips out of this and luke just asked them a ton of questions how do you get
16:26
into the industry what do you need to prepare oh awesome courtney's saying she just did that with
16:31
be today. That's I would rather use my one hour time. Don't look at the same reports. You can read
16:36
your reports on your own, like scrap waste of time, get an hour of content out of a meeting
16:42
with one of our teams to say, will you interview me? I need content for my social media. And our
16:47
team will do that. And then you have the ability to build all your piggyback on this, Jen, when you
16:52
first started this, you said get on somebody else's podcast. That's so important because when you get
16:59
on somebody else's podcast and you ask for the raw mp4 or the youtube link you can then go into
17:07
and i have a space in here that i literally have created for when i am on somebody's recording
17:13
and then i can take those videos and I can grab the content from it and make myself so valuable by sending to that host
17:29
the content that I pulled from our interview. And Cast Magic allows you to do that by simply
17:38
pushing a share button and it sends one sheet. You become the smartest person in the room
17:44
Because now you have taken an interview that you did with somebody else and you've made yourself very, very valuable
17:52
So this is great, great, great, great. So I want to go back to the Opus Clip Workshop
17:58
I want to go into the content that we're creating. And you can see that there's so much here
18:06
But if you look at this and say, yes, but why doesn't it have this? you can create your own prompts and it will create this whatever this is as you can see it has
18:17
um it creates the blog post it creates the clip finders it creates the newsletter it creates the
18:26
youtube tweets youtube to tweets if you're using x they still has tweets in here it's x
18:32
market observations based upon this interview based upon what went on in here what are the
18:39
observations everything you could possibly need and you've got it all here and all you have to do
18:46
is copy it and download it and go copy and paste copy and paste copy and paste copy and paste
18:51
slice and dice we talked about the sales thing i'm going to move into that right now so much easier
18:57
this is so much easier than going to chat after every interaction and asking what do i say on
19:02
Instagram? What do I say on Facebook? How should this post to LinkedIn? Right? This is all being
19:07
done for you by you creating at one time. Exactly. Exactly. So let's go into the sales call
19:14
and let's take a look up at the sales call you sent me, Stephanie
19:19
So this is a totally different application than what we were just talking about for
19:23
yeah totally in social exactly this is a way for home service professionals
19:32
to walk into a client call into a house sitting down at the table and one of the things that
19:40
cast magic has is an app and when you download the test pilot app and you push the button
19:46
and just put it down on the table and you just start having this conversation it automagically
19:53
sends it right into CastMagic. And once it comes into CastMagic, it's going to give you all of the content
20:01
that you could possibly need to follow up on this sales call
20:05
The customer name, summary sentiment, the questions that were asked in the call
20:10
customers' needs, the pain points, the budget and buying process, businesses mentioned, competitors
20:16
customers' insights. What are the next steps? What are the actionable items
20:20
What is the feedback and critique? you can even do text message follow-up if you wanted follow for transparency purposes this was
20:28
actually recorded in a different platform and then we uploaded it into cast magic
20:33
and so if you are already recording your calls but now you're looking for what do you do as
20:39
follow-up you can import them yes just like we did the other audio video you just simply push
20:46
the button it brings it in and you say i want to put it into this whatever space you're doing so
20:52
let's show everyone, Stephanie, what this sales call looked like and all of the content that came
20:59
out of the sales call. So the first thing, it says the customer's name was not explicitly stated in
21:06
the transcript, which is an education thing for all of the home services people that go into a
21:11
house. You want to make sure you say the guy's name. Otherwise, it will not be recorded. Everything
21:17
in here will not be identified as to that person. Then it gives the summary of what the call
21:23
happened. Here are the questions that happened. And no matter what you talked about. So apparently
21:29
there was a conversation, a personal conversation talking to the people were there, which is great
21:34
because you know, you get to know them. They get comfortable with you. You get comfortable with
21:38
them. And then HVAC and technical, these are all the questions that came out of this conversation
21:45
product and services, admin and processes, internal, everything. And then it identified what were the customer's needs
21:54
Everything that they asked for. And then the pain points by the customer
21:59
The concern about high school environment for daughter, HVAC system not cooling
22:05
recurring problems, all of the problems that they talked about. The budget and everything you could possibly want to know
22:13
Budget concerns. This is the kind of stuff that when you go back to your office and make the
22:19
the the order the actual Order you you already can answer this you can already know I working a lot with my technicians right now on objection handling and i don think we added a prompt line for that so we might go ahead and create let do
22:36
all of those objections and then create some objective handling how let's do that right now
22:42
we're going to create a custom prompt for here i clicked i clicked on that so let's call this is
22:47
what did you say this is the objections dealing with objections we call it objection handling okay
22:53
objection handling and so for instance we are teaching our team an ace method um which is
23:05
you acknowledge you clarify and then you explain or empower them when they go through that objection
23:13
i would be able to create a prompt that uses the method that i'm teaching my service text already
23:18
on how to handle that and incorporate it here also. And that's what you would do
23:23
You would copy it right into here. Right. Now, I can use any type of prompt that you're thinking of
23:29
and we will show the example. I'm not in the HVAC industry. So give me something that would be HVAC relative
23:34
or have to do. So in this case, we would need to identify the objections
23:41
in the question area, right? So identify. The objections. Would we want to rank which objections should be handled first
23:55
Rank which objections should be handled first. Is there going to be qualification for that and how they're going to do
24:06
OK, let's just see what it comes out with. Anything else? And then we want to identify the best way to handle those objections with an ultimate goal
24:19
What's the next step? Is that? So we're using ours. We acknowledge the objection with the homeowner
24:30
Okay. Identify. So we clarify what is the real objection. So just because somebody says something like, oh, that's really expensive
24:37
We don't actually know. Are they worried about money? are they worried about timing are they worried about urgency like what is it that they're really
24:43
worried about right so we want to clarify the real instruction and then we explain um what's
24:50
going on explaining with some options of what can happen and then what was the last thing i'm sorry
24:59
empower them with options empower the client with ultimately options make a purchase right that's
25:09
our ultimate goal or it's just you know you make a purchase now we always realize we're doing this
25:16
um off the cuff now we may want to go into a chat gpt or perplexity or something to to really get
25:23
this down but again you can also provide a sample to match your tone and style we're not going to do
25:29
any of that right now we're going to save it as a custom prompt and now we're going to go down
25:33
to the bottom because everything is here. Objection handling, no results yet. Let me see
25:39
recurring. It's not, let me see. Huh. So we're not getting, we're not, I might have, oh, here it is
25:49
Sorry. It took a while. Sorry. Here's a breakdown addressing the main objections from the sale call
25:54
their priority order, possible consequences have left unaddressed. This is everything that you just
25:59
asked for, right? Stephanie, yeah? Yeah, absolutely. All right. So now I can make this be always
26:12
and every time I do a sales call, this prompt can always be here if I want to do that
26:16
All right. So we literally in real time showed you how to create a custom prompt to add to the
26:24
already populated prompts to give you what you need. And it's that easy. You can see that it gives
26:30
you email sequences and the follow-up email to the person, the prospect that you just talked with
26:37
And this would be that person who just went to that house, just wanted to follow up on our
26:40
conversation about your upstairs AC system and the options we discussed for replacing the condition
26:46
This is everything they talked about. I know it's a big decision. Take your time
26:49
and you can say you know what I like this but I wish it was a little more robust
26:55
so I can modify it make it longer make it shorter make it casual make it more serious or just rerun
27:03
the whole thing or enter a custom modification this is everything is customized and I want to
27:11
explain something when we talk about AI and you go to chat GPT or perplexity or any of the
27:17
Manus, any of the browsers that are out there or the research engines, it is pulling from all over
27:24
So it's not just you, it's everybody. So if you're asking a question about HVAC in ChatGPT, it's going to search all over the place
27:34
If you ask something about ChatGPT on a video that you yourself created and uploaded into CastMagic
27:40
the only content it can pull from is you. It does not go into the chat GP universe
27:48
It simply creates content around the actual conversations that you had. And that's a very important point because a lot of people, they get caught in, well, how do I know this is me
28:03
And it's not me. And it's, but it is you. It is definitely you
28:08
Do we have any questions before we continue on? Okay. No. All right. So let's see. Let's move on to the next thing
28:22
I'm sorry. No, no, no. Steph, wait. Can you? I'm muted. That's why you can't hear me. You can't just talk on you. Right
28:32
Anyway, what's really cool is that if you were to put into your prompts that you want Cast Magic to understand a disk profile
28:40
And then you want all of those follow-up emails to be specifically targeted for that type of personality
28:46
It would change the follow-ups for every customer based on what you've put in the prompt
28:53
So remember, the output is only as strong as the information and prompt of what you're asking for
28:59
Exactly. Exactly. so in the cast magic platform you can you can see all of your videos everything that you put in
29:10
or you can go into individual spaces or you can create a space and that's the next thing i'm going
29:15
to show you so let's say you you you say oh my god this is the best thing since sliced bread
29:21
um i need to use this and i'm hoping that's the excitement level that we're gonna we're gonna have
29:26
here is that I need to use this. But I'm not sure I like at all the spaces or I'm not sure I I'm
29:36
not sure what I'm supposed to do. So let's create a space on the fly. It says my spaces and there's
29:41
a plus mark. Let's make a space here. What shall we make this space about? When would you use spaces
29:52
Karen? Oh, well, I do spaces for, I have a podcast space
29:56
I have a sales space. I have a course making space. So for you guys, think of spaces as just a folder
30:06
So you may have a sales, operations, marketing, finance, training, social
30:20
So marketing a business. You want to do a space on how to market your business
30:25
Should we do that? Sure. Okay. Okay. If there are any magic words, this, it might be HVAC words that maybe it doesn't know
30:36
you know, HVAC specific, and I'm not an HVAC person. So, okay. An easy one that I've already
30:41
seen is ducked. So yeah, a lot of times it comes off as duck and that only really works well
30:50
for John Dean with his, he's got a duck image. They're ducks
31:00
So we would spend some time filling out this, your context, and we're going to show you how
31:05
to actually talk about your tone, your style, your brand, and how to put that in there
31:10
There's a handout for that. All of this, I'm going to set up the space
31:16
Real quick, you guys, a simple way to do that, take a screenshot of the entire thing
31:20
in CastMagic, go over to chat GPT and tell it I'm creating a space in CastMagic for my business
31:29
Paste your website and say, please complete all of the fields or please prepare content for all
31:36
of these fields. And then it's going to give you exactly what you need for your business
31:40
for every one of the fields for CastMagic because it understands the CastMagic app and you've given
31:44
it a screenshot of all those fields. And then you're done. Exactly. And that's actually part
31:49
of the whole idea of a smart stack. You use this to help this, to help this, to help this
31:53
So we just did that. We just, we're going to now select a particular profile slash space. Is it a
32:01
podcast? It's meetings, customer discovery, or marketing assistant. We said this was going to be
32:07
a marketing assistant. So I'm going to go ahead and click on marketing assistant, but you can see
32:12
There's product managers, course and webinars, lectures, events, coaching. It's limitless or you can create your own
32:21
We're not going to create our own today. We're going to click on marketing assistant. And we these are the this is what it's going to give us
32:28
And then we're going to go to continue with marketing assistant. And then you would take what I would be doing is if you're if you need help on something
32:40
I would turn on that little app thing or go into Zoom or record yourself, however you want to do this, and talk about what you need help marketing on
32:50
This is my business. We want to get to $2 million this year
32:56
What do I have to do? What do I need to create landing
33:01
Whatever you, and it will now create all of that. You will import the audio and it will be put into that marketing area
33:08
I'm going to take you into one of the other marketings so you can literally see how I did this
33:15
Promotions, marketing, marketing, marketing, marketing of business. Here we go. So you guys, while she's looking for this, real quick in the chat
33:33
what are some of the ideas you see for use case scenarios so far
33:41
And what is, well, just drop that in the chat real quick
33:44
How do you guys see using this so far? Or do you have any questions
33:49
Feel free to drop it in the chat real quick. All right
34:01
so as you're doing that can i move on or do you want me to all right questions coming in you're
34:05
good all right so this was marketing prior to a show but this could be marketing prior to an event
34:14
for your company marketing there's promotions custom titles show setup keywords facebook boost
34:23
this is going to give you social on how to promote your marketing and again until you go into chat
34:27
GPT or perplexity or wherever you want to go. Let's differentiate for a second. Perplexity is a great
34:32
research AI platform. It researches all the way up till today. It grabs content from all over up
34:41
until today. What I do is I go into perplexity. I do my research first, and then I take that over
34:47
to chat GPT, which is more of a content creation platform. And I say, based upon all this research
34:54
that I just did. Now I need to start creating content around that. Okay. So I, this is what I
35:02
would do. I would go in there, make sure that you decide what kind of marketing your company needs
35:07
or what you need to do. And then you're going to go ahead and create the content, create the actual
35:12
verbiage, talk to it, and then have it send you what you need to do. And it's going to create
35:19
everything for you. I'm going to come out of the share for a second. I've got to figure out how to
35:23
come out of the share. Stop sharing. All right. I'm part of a networking group and we are required
35:33
to have one-on-ones with each member to get to know them better. I'm going to start. Yes. Awesome
35:37
idea. Awesome idea. And then Ernie, I'm going to show you what to do after you meet with those
35:44
people. Okay. So I'm now, I'm going to come back in for a second because I actually want to show
35:47
you now what you're going to do. Remember I said that there's a way to share content. If you're
35:53
I'm going to use my podcast guesting, but it's the same thing
35:58
You can create the content and see up here, there's a share button
36:05
You click on the share button. You say, I want to share this
36:13
I'm going to copy the link and it's going to send all of this content
36:19
I'm going to copy this and then I'm going to go to that one on one person that I just did that I just spoke to Ernie
36:26
And I'm going to send that person everything. That we just did
36:36
Now, I also want to point out to you all that some of it makes for good public content
36:41
Some of it makes for good information that helps further you in your goals
36:49
and working with people and it might not be good social content. So some of that insight that you
36:56
gain from one-on-ones, you can also create prompts about how do I best work with this person? How can
37:01
I help them build their business and how can it help me build mine, right? How can we leverage
37:06
those things? That might not be social content. That might just be how do we collaborate well
37:12
together and you are getting that insight through recording in this app. And bringing more value
37:18
to that one-on-one networking person that you just met, the member, they going to say okay this is different I haven done this before I want to get to know this person a little bit better You make yourself very valuable Does it go to them as just a video file
37:36
No, it literally gives them that whole sheet. It will give them the video
37:41
But in addition to that, it will give them all of the content. Let me share it again so I can show you again
37:45
But yeah, I'm really working closely with chat and other tools to how do I leverage all the information gained in that meeting
37:54
and how do I work really well with this person? And so I think that there's a lot of opportunity for that as well
38:02
Right. And this is obviously- I perked up Jen's ears, so I think she has something too
38:10
I'm sorry. You're good. You're good. You guys, this is, you've been to a conference
38:16
and been sitting at a bar with somebody who's just, everything that's coming out of their mouth is powerful
38:23
and you're having a cocktail and you're trying to remember what the heck, you want to remember
38:27
this later, just open the app, tap the record button and start taking notes. So you don't miss
38:33
that. And it'll organize all the notes. It's going to build it into all of this different types of
38:38
content. But there's many opportunities where if you just had documentation, you don't need to go
38:43
buy a, I don't applaud. You don't need to go buy another tool and pay for a subscription with
38:50
applaud to be able to do that. Like this tool can record your meetings, record your sales calls
38:55
record your notes, accept your video files, accept your notes files. It can take a file. Let's say
39:01
you watched a YouTube video and it was really educational and informational and you want to
39:06
turn that video file into a training document for your team or marketing content that you're using
39:14
on social or anything you can use any piece of of content so this could be somebody else's training
39:21
um krista has been every time we do workshops and every time you guys do workshops she goes in and
39:28
creates a course around it and the way she has done it she starts it in cast magic she puts that
39:35
show in and or the workshop in and she creates the course and then she takes it to manas and has it
39:41
really sweeten it up. Within Cast Magic is the built-in prompts. If you say, I don't even want
39:49
to do prompts. I just want to just go in. I want to use what's already there. You can push a button
39:53
as we say, CFB. No, is that it? Click. Yeah. CFB. Go in there, click the button, bring it in. You
40:01
have all the content. Go do a blog post. Go do a newsletter. Do all of that stuff. And then next
40:07
you take it over to Opus and you load it in there as well. And now you have all of your video clips
40:11
as well and you have an entire resource of content to send out for the rest of the year you can
40:17
literally create a year's full of content between these two platforms now karen if i recorded in
40:24
cast magic but i decide i want to use it somewhere else i can just extract that file
40:28
right download it right you well you had the file in the first oh you mean the file that if you're
40:33
doing it on your phone and it came in yes you could download it right i was wondering is it
40:38
best practice to just use a voice memo and then upload that voice memo or is it best practice to
40:42
actually do it in the app well if you want one step versus two steps one step is use the app it
40:48
automatically goes in you don't have to do that second step of uploading it and to answer your
40:52
question yes you can download that thing right from the the platform seems like a no-brainer
41:00
that's why it is the app absolutely so once you've once you have and i'm going to show you how to get
41:04
the platform right now and I'm going to show you the bonuses that we're going to give you because
41:10
it's helpful to have bonuses to help you. So I'm going to go ahead and share first
41:18
And you guys, I'll give you an example. I will not go do a speaking event
41:23
You guys, while you're scanning this, scan the QR code. I will not go do a speaking event if they
41:30
tell me that I can't record. Very rarely will I ever accept that. I better get a fat payment
41:36
in advance if they're not going to let me record because I know the value of my time
41:41
and I don't want one hour to equal one hour ever. Yeah. They came through this. I do not ever want
41:51
one hour to equal to me one hour. I want to turn one hour into unlimited use of time. Because you
42:01
guys, when you started your business, you started it because you wanted more time, money, and freedom
42:06
Leverage. Right? Leverage. So this hour that we're spending here with you right now
42:14
no one paid to be here. No one dropped money to be joined the community
42:18
I could say that this hour for us, for all of us that are volunteering our time to be here
42:26
with you today was only worth one hour and that hour had no financial value attached to it. And
42:33
I'm just being very frank. Or I could say this hour was recorded and this recording will turn
42:42
into 30, 40, 50 pieces of content that will get placed in 30 or 40 different applications
42:49
and it will work for us forever. So the people who weren't here now have access and visibility
42:56
and it may turn into another client in the future. That's possible
43:02
Absolutely. It's evergreen. It's totally evergreen. And, you know, another thing, And Jen, you just said something really important
43:10
If you are going to events and you are the speaker, you are one of the speakers
43:16
You absolutely need to hook a little microphone on you and put your phone and record your entire thing if they're not recording for you
43:25
Well, and these guys are likely not going to do that. I know John spoke for events, but you guys are speakers every single day
43:31
So don't think about it as an event. What I'm saying is, is that you stand in front of your technicians and your team and you provide training on a regular basis
43:40
Make that training not be worth one hour. Take that training, record it, digitize it and make it a permanent asset that the next time you hire a new technician, you send them to a single place where they can go through that training on their own
43:54
You make it part of your onboarding process where they can come in and they can start at the top and they can visit the first training, the second training, the third training, the fourth training
44:04
And you tell them your first five days of onboarding is you're going to catch up on the last 30 days of training
44:09
Start saving your time because you're repeating yourself over and over again
44:13
And when you are not leveraging your hours and leveraging technology and making these permanent digital assets, what happens is as a business owner is you wind up creating excuses
44:25
And those excuses are I'm busy being busy doing the same thing every single day, which is called a rocking chair syndrome
44:32
Always busy, never going anywhere. I'm moving, just not forward. okay so as an entrepreneur as a business owner you have to leverage your minutes which means if
44:43
if your team gets your time for that one hour your time matters record it digitize it turn it in into
44:51
an asset and put it in a place where the next time that that next time that training needs to take place you don have to be there You can be doing something else And shoot it might just even make you better So you know when I recorded
45:09
that, and then I could have feedback on my training, and it makes me a better trainer and a
45:13
better leader. That's powerful use of that recording in time to right. And then the promise
45:19
can also include what did I miss? What should I have talked about that I didn't talk about what
45:24
can be included when you scan that qr code it took you to this page which has it will have the bonus
45:32
it will have the replay on here tomorrow but it has the bonuses and you literally would ask ryan
45:38
for me i said yes ryan he said you could use all the recordings for your knowledge base too
45:44
yes what we're doing here you guys is we're just brainstorming how to flex that ai muscle
45:48
like how do we add more weight how do we flex more how do we learn from this stuff
45:52
And Cast Magic is a great tool to do it. Right. Let me connect the tissues here real quick
45:59
So we gave you guys a training earlier. I want to say it was this month
46:04
Crystal will be able to tell you when. It was a training on how to use Notebook LM, which is a free tool, cost nothing, to build a training center, an online training center and knowledge base for your team
46:20
This is the content that can go into that training center and then it can repurpose and turn it into additional things as well
46:27
But it can live inside of Notebook LM. You have a single link, a dashboard, all of your training in one single location
46:33
And there's no cost to that. Right. OK, so start plugging each of these pieces together so that now you have the training materials
46:43
What do you want to do with it? Now drop it in Notebook LM. Notebook LM has an open API
46:49
and I'll just go a little futuristic here, that training data, once it's in Notebook LM
46:58
can then become the training data for next year when you launch an MCP, which is an interactive
47:05
agent that you can then allow people to simply prompt and ask questions to get real-time
47:12
immediate answers. But the only reason you're going to be able to use an MCP in the future
47:18
I'm going to always bring that back in is if you start building the library of content today
47:24
right and that training was back in July but I posted the link in the comments we just have to
47:30
start that's the whole theme of this community and why we have built it exactly and you don't
47:36
know what it's going to be useful for later like the amount uh the results that I'm getting from
47:41
things that we started doing six eight ten months ago when I didn't really know why but I was you
47:46
know, like now it's stacking and the, the compounding interest on that effort is incredible
47:53
So record what you can now. Right. Agreed. Agreed. A hundred percent
47:58
So when you scan the QR code or click the link in the, in the comment, whatever, however
48:03
you do this, you're going to get several things. You're going to get the brand voice template, and that is how to create your actual brand voice
48:10
I would take this over to ChatGPT because if you're using ChatGPT at least a little bit
48:17
it's going to know you and it's going to be able to fill this out very, very fast for you
48:22
So that's number one. The second one is the Cast Magic Social Platform Cheat Sheet
48:27
Ideal length for LinkedIn, Substack, TikTok, YouTube, you name it, everything is here
48:33
The content wheel. First, Cast Magic or any content wheel. You're going to get 10 plus outputs to work smarter, not harder
48:43
So you put the stuff in, you're going to get quote graphics, transcripts, show notes, everything you can possibly want
48:49
And then finally, the prompt starter pack. This is something to get you going
48:54
This is not the be all and the end all, but this is something to get you going to turn your content in Cast Magic to additional things that maybe you didn't get
49:06
All right. So that's important. So again, let me get out of here
49:13
Let me get here. Any questions? Any concerns? You guys need questions
49:24
Karen, you're amazing. This is all phenomenal content. I'm going to give you guys a little teaser on the next training that we're going to put together
49:33
Let me show you the screen real quick. Say that again. Is that commercials
49:38
Yes. Good. Yes, ma'am. I tried to actually get yours ready, Steph, for today, and I botched the heck out of it
49:46
So this is a little bit more complicated of a tool, but I'll show you real quick
49:53
So we'll go on an entire screen. Real life story while Jen's setting that up
49:59
I was on social. I saw one of my competitors is doing some lame commercials, some lame ads on social
50:06
I thought, hey, we could do that better. And it took my marketing person about an hour to create four ads
50:13
And the exposure that they're getting is massive. The amount of watches on reels from the AI generated ads is huge
50:23
It's really freaking cool. yeah this is this is a pretty sophisticated platform but I'm just gonna play just one
50:33
commercial real quick um that I did for Cortex for our platform so you can get an idea of it
50:39
uh this was single prompt I built the prompt in Manus I dropped the prompt in here and this is
50:45
what it produced. We can't hear it. Okay. How do I do that? I don't know how to do that
50:57
Karen, John Dean's asking, when do we use Cast Magic versus Opus Clips? Well, it's two different platforms. One creates video clips and one creates written content
51:08
so I would take both of them let me see if I can attach this here for you
51:15
which platform is this from Jen so I'm going to John to answer your question if you were to record
51:25
the video in cast magic you would get all that written information back but you could also
51:30
download the video and then upload it into opus to create video social content for you
51:36
And automatically submit to all your social media. All the social, everything goes out
51:40
Opus Clips is your take long form video, build all your short clips
51:47
with the content captions and everything. And then to automatically share to all your social media sites
51:53
That's what that's for. But that is a great example of using that same hour in multiple ways
51:59
using multiple tools. Right. I mean, you need to have a workflow
52:03
You need to have a workflow. You create whatever you're creating, whether it's an audio video, however it got in there
52:09
It goes into CastMagic, it goes into Opus, it goes into here, it goes into there. You have to have a workflow, otherwise you're going to be spinning your wheels
52:17
Jen, what is the name of that program that made that name? I put the link on if you go to Just Start AI do you guys know where I put all the links at right I just show you real quick Here I think you probably could share it Yeah Here you go So every time we have a new tool
52:37
on the left hand side, the navigation, this is the trainings. And this is where you go to
52:43
past trainings. So when you're on the community, go to trainings past and upcoming. This is how
52:49
you navigate to the old ones. And this is how you get on the new ones. I'm going to scroll all the
52:56
way down. And then you're going to see each of the links when we have a new tool. We'll post the link
53:02
right here. So it's AI video creator. What could I want to do now? Okay. It's right here. Karen's
53:08
probably going to learn how to use this thing faster than any of us. That's what happens. And
53:11
then I just call her and say, how do I do this? Um, through the bonus for Karen's cast magic
53:20
in there as well. So if you missed scanning the QR code, it's there for you. Yep. So do we get to
53:25
watch this with you or just put, can you guys see it in the chat? I put the commercial. Oh yeah
53:31
it comes up, but do you want to talk to us about it? So I used, uh, I used a single, I asked to
53:41
I went into Manus and in Manus, I asked for it to create a commercial for Cortex. I put in like
53:52
three lines of what Cortex is and asked it to build a commercial that I could prompt
53:59
to create a video commercial. I asked it to build me the prompt. And then I went into the AI video
54:07
platform, create new, and I did a text to video, but there is music videos, create from scripts
54:17
image to video, text to video, AI assistance, sound effects. So I've seen, I saw a company that
54:28
built their entire jingle inside here. And is this something that's available in Galaxy
54:35
so i have seen galaxy puts together a short 30 second clip i was able to build a five minute
54:44
commercial inside here a three minute commercial inside here it did the audio the video and the
54:51
text um without me having to use three different systems so what i've had to do previously was
54:57
build out the content here build the video here build the uh audio here and then i had to figure
55:04
out how to merge them all together. This did it all in one shot, which like, so there has to be a
55:11
platform that's going to build a really cool commercial, not just like a Sora video or nano
55:16
banana. And then you've got to figure out how to piece together audio and text and video and
55:20
everything else. This has been the closest I've been to creating an actual commercial with audio
55:25
overlays and a full video editing platform all built into a single thing using AI. I haven't
55:32
seen one better so far. So Jen, what's the fee schedule on this? Is this a paid or a free
55:38
It's paid. It's cheap. It's AI credits. Cheap, cheap, cheap, cheap. I think I started with the
55:45
$14 a month. And the link that I put in there gives you guys, I think 500 credits or something
55:55
free to play with it. I'm going to figure this out. You saw me trying to do this. This Airworks
56:02
commercial, I just botched the whole thing. It gives you 300 credits. It gives you 300 credits
56:10
guys. I'm looking right now because I just joined. Okay. Okay. Sweet, sweet, sweet. Karen
56:15
please figure this out. Let's do a training. I'm curious, Jen, before we get off here
56:20
just out of your curiosity, how does this compare to creating videos in something like Rock
56:25
this is commercial quality yeah so a three second
56:35
or five second video this is a legit I don't know why
56:44
this is can we send that video along with the replay letter
56:51
yeah tomorrow Krista why don't we hop that video into the replay letter tomorrow
56:57
so that people can actually, you know, this was a bonus. Okay
57:02
I don't know. Give me your phones for a second. You are literally cutting
57:09
in and out. Kind of like Luke, I'm your mother. I think maybe you're on
57:17
multiple recording. So while she's doing, let's remind you, go on over to scan the QR code
57:23
wait for the thing tomorrow. Go try this out. And for the first adopters that did Opus and you already got stuff out, you guys, we're counting on you
57:32
You go into Cast Magic, go sign up for this thing. If you don't like it, you can always get a refund
57:39
I know that Jen is of the belief, and I'm with her on this, do it by the month because things change
57:45
And you might want to go to something else or you might say, this is unbelievable
57:49
I want a lifetime. I don't know. If you're like me, I go to AppSumo and I get lifetime deals
57:54
any other questions as we as we move forward I mean this is this is fun guys and I I know that
58:05
it's that a lot of us get fearful with this kind of stuff but this is it's just this is fun stuff
58:11
I mean it really is you don't have to be fearful if you don't have to be afraid of it this is going
58:16
to make you better it's going to make you better and you communicate better and your content better
58:22
so just start io community and what we're showing to you in real time is we all are learning out
58:30
loud we don't have all of the answers we're learning it as we go we're having fun while
58:35
we're doing it and we're reaching out to our community when we know somebody can help make
58:41
us better faster absolutely take that lesson with you that's why we're all here learning out loud
58:47
together, but use, play with, get involved in the cast magic area. One of the things I even saw
58:54
were the prompts that Karen gave you. There's a prompt for how she created all of those prompts
59:01
Right? That's where this, the genius is going to be. We're learning how to prompt better
59:06
And we're bringing that into our everyday business life. And this is what's going to help us
59:11
leapfrog over the others that have their head in the ground. Absolutely. Thank you, Karen
59:44
Karen, I know and Krista, what we're doing is utilizing AI to solve our own problems
59:51
or for the services that we provide for you. But you guys have specific challenges and issues
59:56
within your business that we're unaware of Because we don't live in your shoes
1:00:01
This is why my relationship with Stephanie, our relationship with Stephanie means everything
1:00:05
because she's able to give us specific things as an owner of a contracting business
1:00:12
that are her challenges and her problems. So the same thing goes to you guys
1:00:17
The more that you share with us about problems you're trying to solve, I'm seeing right now contractors inside the community
1:00:23
that are building full knowledge bases, AI agents, training solutions, sharing together how they're getting through it, how they're building their own AI agents or their
1:00:32
own MCP and so forth. You got to communicate so we can make sure we're giving you things you need
1:00:39
Exactly. If you don't know what gaps you have, that is also an opportunity to just collect data
1:00:47
collect those recordings, let something, let a voice recorder follow you around for the day
1:00:53
input that into your chat gpt and ask do you see any gaps in process do you see anything that we
1:00:59
could do to help create a more effective efficient business and chat might help you now it might not
1:01:05
be the the answer but it'll get your brain swirling yeah and the more you interact the
1:01:12
more you interact with chat gpt the better it gets to know you and by the way turn off the
1:01:19
sharing button on chat means that other people can use your stuff You want to turn it off in settings It just an aside But the more you use chat GPT and all these platforms but chat GPT in particular the more you use it
1:01:33
the better it gets to know you to the point that I am convinced that my guy
1:01:37
he's a guy knows me so well, better than I know myself
1:01:43
Yes. Right. I think we did a, we did a training. If you want to level it up
1:01:49
We did a training a couple of weeks ago that was on how to turn on connectors inside chat, which is giving chat the ability to understand your email, your calendar, your fathom recordings
1:01:59
And so for your Slack channel. And now you have your AI that's being trained outside of what you're putting into it, just in your general business
1:02:10
Right. So you can make it even more effective and you're leaning closer to MCP from there. All right. We're at time
1:02:15
stuff all right that's gonna say wrap it up so all right you guys thanks for your time today we
1:02:22
really appreciate you guys being here ask questions use the community uh share it with your friends
1:02:27
thanks again we appreciate you karen as always you're amazing thank you for all the energy you
1:02:31
put into this of course of course see everyone later bye bye you guys
1:02:45
Thank you
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