Leverage AI to Automate Your Social Media Marketing Part 2

We're going to give everyone minutes to go ahead and join

Thank you so much for taking time out of your busy schedules to be with us here for the

live stream. This is part two. If you missed part one, you guys can go back and click on webinars

When you pull that up, it's going to pull up a calendar. And you guys, if you've missed anything, don't worry about it

Everything's recorded. It's sitting inside the calendar. You can go backwards to last month and prior months and so forth and get access to some

of the training and tutorials. I would say definitely stay on top of these webinars because things are moving so fast

Even something that I trained on a month and a half ago might be over, new, entirely different

We're talking about lightning fast changes when it comes to technology. Those of you that attended last week, we did a deep dive on Opus Clips with Ms. Karen Glasser

And I am so excited about today's session because we're going to be going back through

some of the videos that were created from the attendees that attended last week

So shout out to everybody that took action. We said, don't wait, right

Go to training, learn, implement, execute, refine, do it again. Go to training, learn, implement, execute, refine, do it again

That's what we need to do. So this is not just about consuming information

That's like consuming food. We need to consume and then do something with it

expend that energy that's what this is about so you guys with that I'm going to hand it over to

Karen I'll pop in here and there and throw in my two cents uh and I have Miss Krista Glasser

as well you guys you see the two names are we related Krista yeah

my wonderful daughter-in-law I just adore you Krista right hand in my everything Krista is not for lease not for rent not for sale

she is an mvp and i would die without her but she's available for hooks she's available

welcome back everyone um i again i want to reiterate what jen said kudos to those of you

who took action immediately we're going to share some of your clips you did awesome before we do

that though i'm going to go ahead and just do a quick walk through from the back of the dashboard

just to kind of get us started and then we'll jump in to show you the clips and do a little bit of a

hot seat. I have to be honest, the hot seat is going to be short because you did it so good

There's very little to say to you guys, but we'll get there. So I'm going to go ahead and share my

screen. A couple of special shout outs. Miss Jen McKee from McKee, Key Heart Media. Ashley

what's up, my lady? Another marketing company that I love deep and dearly, Lemon Seed Marketing

Billy, of course. What's up? Integrity. Shannon Laylock. I love you guys

Thank you so much for attending. Michelle Pink Collars. You guys, lots of amazing people up on here

You have access to the chat over on the right-hand side or it's in your control panel at the bottom

If you have any questions, thoughts, ideas, just want to give a shout out and say what's up, please do that in the chat

We'll make sure and get to your questions as well. All right

This is the back end, the dashboard of Opus Clip. In the middle, you can see this is where you drop your link

It can be a YouTube link, a Zoom link, can be an MP4. You can go grab something from your Google Drive if you're using Twitch

Why? I'm kidding. Go ahead and put the link there. You can also then set up the brand, which is over here on the left-hand side

We went through that, checked the first workshop. You'll see how to do that. And then we have our calendar, which has all the social stuff that's being scheduled

We also have ytics. And we have the Learning Center, all sorts of really cool things

And then the social accounts. Let's touch base on this for a second. Fill it out

There are six different platforms that you can add. And you can actually add multiple YouTube channels, multiple TikTok, but six different platforms

So I've already put my in here, Facebook, Instagram, LinkedIn. I have a couple of LinkedIn in here at TikTok and I have YouTube

If you have X, there's also X. I don't have X. So this is very quickly what this platform looks like

Let me throw this out there real quick. Yeah. Last week, for those of you that are minor, how many sites or how many social media channels did anybody want to want to throw in the chat

how many social media platforms did we say you should sign up for if you didn't have them from

the list that she uh from the list that karen just went over drop in the chat if you remember

i think i'm the one that pointed out if you don't have it set it up how many should you have

this is a little bit of a trick question i'm curious what you guys are going to put in there

me too don't be scared all right so then i i was curious so i'm going to throw this out there

if you are going to publish content consistently sign up for them all by friday if you are not

going to publish content. Skip it. And just, you know, bury your business in the sand

I'm just, I mean, how do you really feel about that? I'm like, this is everybody's busy being

busy. That's fine. That's called a rocking chair syndrome. If I'm busy being busy, I'm rocking

I'm never going anywhere. So this is my version. Set them all up, get them done by Sunday, by

Monday, get your Opus Clips account and by Tuesday, start recording your first video. That's what this

should look like in the age of AI. If everybody has the ability to do this, like rapid fire, you

cannot be slow. Velocity is your friend. So this is down and dirty. Grab a kid, whoever's in your

life that's scrolling. If their thumbs move at a million miles an hour and you don't know how they

access 15 apps at the same time, that's who you call on. Get them, sit down, grab them, sit on the

couch, knock it out. It doesn't take a long time. The only other thing I'll throw out there. Does

anybody remember whose account your business, your business social media profiles need to be

connected to and set up under? Does anyone remember? I was real clear. I'm going to wait

Who has to own your business social media profiles? class to own whether you like social media or not

the owners yes ma'am yes ma'am the owners not your employees do not have your employees do not

have your marketing company set up your social media accounts for you even if you're not technical

this is the moment when we're going to become technology and marketing companies who happen

to sell plumbing, who happen to sell HVAC, who happen to sell solar, whatever it is

Take ownership. You do not want to pay the consequences no matter how much you love your employees, no

matter how many years you think they'll be there, even your spouse. You never know

I'm just saying. Own it All right That my little All right So again again we had a couple people share their clips with us i going to first one i going to share is from courtney meyer

and i want to play it for you so you can see this are you in that tab care hence the 80 gas furnace as the name whereas a heat pump for every one unit

of energy that a heat pump spends it can create three units of energy so they're basically 300

100% energy efficient as compared to an 80% fossil fuel gas burning furnace

So better for the environment, less kilowatts consumed in terms of heating because it doesn't

need to use as much energy to heat. And overall, less of a carbon footprint pull for an individual if they get rid of the gas

furnace and switch to electrification or switch to a heat pump. Okay, so first of all, great job, Courtney. First of all, I want you to see here, she has 887 views since October 21st, just a few days ago

She has the content that was created within Opus Clip, and you can see that there are all sorts of hashtags and the content saying what this is about

One thing I would add, Courtney, and I'm going to say this for everybody, including the other clips I'm going to show

You want to have a call to action. I see the call to action on your video, but it needs to be in here as well

And we're going to show you how to do that. Actually, Krista taught me something today and Jen something today

So we're going to show you how to do that with an opus clip, how to add the call to action once and have it be on a default and pop in

So, Courtney, way to go. That's freaking awesome. And on that CTA, we're going to look at this from two different vantage points

Call to action to drive new lead opportunities. We're also going to, we might as well, let's build in a high-powered backlink to your website

to help you improve your organic rankings and search visibility. Absolutely. So let's move over to this one

And this one especially, I just love this. we got a text, Jen got a text

and it said, P.S. I love Opus Clip. Very easy to use even as a newbie on the

platform. Our YouTube posts average typically around 29 views per post. The short

I posted yesterday has 1.4 thousand views and the one I posted

38 minutes ago has 276 views. I'll consider that a win. We do too

Here we go. Take a listen. I'm just here at my own house today. Just thought I'd give just a quick tutorial on gutter cleaning. We're at that time of year. So I've got my ladder set up. One of the things that you want to make sure you do is when you have your ladder, you put your feet at the base, put your hands out. If you can touch it, that's a good angle. Okay. So that's a safe angle

that's here at my own house today just thought i'd give just a quick tutorial on gutter all right

so wonderful isn't i mean this is just awesome like i don't even know what to say i'm going to

go look at the description and i'm going to say the same thing over to larry sykes is that this

is awesome you did amazing 1.4 20 views 23 likes you have a great description again we want to call

the action in here so they know what to do next people will not do what's next unless you tell

them. It's just one of those weird human things, right? We don't know what you want us to do next

so tell them what you want to do next. There's one more that he gave us. Let's go ahead and listen to

this one. And what I would like is to have a gutter spike real close to where I have my ladder

and it's just off to the right. So I'm going to slide my ladder over just a little bit

because what that gutter spike will do or that gutter bracket is it will keep it from collapsing the gutter

Nobody likes to see their gutter being pushed in. All right. Great, great job

Both of these clips have the logo, the template was put on

So the logo for pressure point roofing is up here. He's got the description

He's had 1,000 views since, yes, since we got this. Okay, so it's already gone up

great job larry great great job i'm going to jump jump back into here for a second um

wow wow is all i can say any comments from from our the chat in there what did you think about

these clips can you do this too yeah so a couple things um jen asked are they posting uh through

opus or natively these were all auto scheduled through opus so jen i don't know if you attended

last week. The logic was rapid action right now over perfection is priority number one

And I know, Jen, you preach this constantly. You're like, don't overthink it. Don't get too

ytical. It doesn't need to be perfect. Right. What I need is rapid action. I need it to happen

Key Heart Media is a great, great example of that. I know Lemon Seed, same thing. This is about

we need action. So what would ideally round one is round one and then add to it. So everyone in

here that took action after that, they, they hit the amazing piece that is to say it, but 90% of

humans don't do. My business coach always said, if I could just get you to do what you already know

you should, you'd consider me a genius. Just start with that. Like we already know we should post

content on social media related to the business. So even if it's not perfect right now

right that's what's necessary first now we're going to take it let's level it up so we're going

to level it up by saying now that we're creating video and we're posting to all our social media

accounts all at the same time and it's the same content on every social media account don't overthink it should you have different content for each platform sure right now no i just want

to see activity happening on a regular basis the next priority is going to be exactly what karen's

going to show you how to do now. It's one step to HLAs. When I say HLA, I mean, it's a high

leveraged activity that provides significant value to something else that is a critical task or

going to provide exceptional improvements on something that matters to the business

which is CTA and backlink. Correct. Absolutely. So last week, we had a workshop where we

went through the entire dashboard. We showed you how to upload a clip. We showed you how to

or a video. We showed you how to grab the clips. We showed you how to post them. And then I told

you that I was going to take that workshop and I was going to upload it into Opus Clip. And that's

what I did. It is here and it is called, this is the, the, uh, all of the clips. It gave us 38 clips

38 clips and you going to notice some of them look like well what exactly is that If you recall and if you don you go back and watch the replay

I gave you an example. And so what Opus did was it literally grabbed those examples

I'm not going to share those because I want to share people. And so the first one I'm going to share is a minute-long clip

I'm going to go ahead and open this. Consumers are going to click the edit button

I'm going to say add B-roll, auto-generate it. And it's going to bring it up in here

And it's auto-generating what they think, what the bot in here thinks should be in here

And it will pop it into the video. It's generating right now

You see the 10%. In the meantime, let's take a listen. What consumers are going to need to convert are three primary things

They're going to need to see real people on their social media. On social media, they're going to need to see that you're a real company, not just a bunch of content and everything else

They're going to need to see third-party endorsements and validation, i.e., you got to get reviews, baby

All right, so it just stopped because it gave us all of the AIB role

So now take a listen. What consumers are going to need to convert are three primary things

They're going to need to see real people on their social media. On social media, they're going to need to see that you're a real company, not just a bunch of content and everything else

They're going to need to see third-party endorsements and validation, i.e., you got to get reviews, baby

You got to get reviews. And they're going to need you to answer when they call on you, text you, message you, DM you, email you within one minute

You got to function like Uber. Those are the three things that have to happen for you to win the call

Speed to lead, baby. So we're going to address the middle piece. We're going to address this first one, which is everything related to social media and

showing off the beautiful people in your team. And Karen, I'll hand it to you. All right

So let's just manage some expectations first. I'm going to stop right now because one of the things I'm going to do is I'm going to

edit it because my name is spelled with a C. And so I'm going to go find it here

All right. Let's manage. This is what you're going to learn. Where is my name here? Here it is, Karen

So I'm going to edit it because names are important. And now my name is spelled with a C

All right. So let's just manage some expectations first. this is what you are going to learn by the end of this session. You are going to know how to use

this platform that we call Opus Clip. It's an actual platform. All right, so let's just assume that this is ready to be saved. And now I'm going to show

you how we're going to share it on social. And I'm going to show you the trick that Krista

taught us earlier. So first, I'm going to save this. Real quick, let's show them how to add

more content to that that at the end or the beginning okay uh the reason why i'm not doing

that jen right now is because we actually have a clip that added more in the beginning and in the

end so but i let's wait i'll do it let's let it populate i will go in and add something so give

it a sec because it's doing its thing here um we have to wait now so let's talk amongst ourselves

as we're doing this what jen is saying what jen is requesting to do and it is really easy and i'll

show you in this. Basically, when we go back into the platform, you're going to see that there's a

little plus sign that says add content either above or below each one of the things and wait for it

But, you know, technology is only as fast as it is in any given second. And it clearly is taking

its time here. So we can talk conversions for a second. So when it comes to conversions

number one is your conversion strategy has different levels. So your basic conversion

strategy. Most basic is drop your phone number and an email in there. Valuable? Eh, eh, it kind of

but level it up a little bit. Let's say that this piece of content was related to, let's say you're

on the Pulse program and we're publishing out blog posts every single day and your content is related

to that blog post, that link that you have that has the entire article

So let's say it's a snippet and you're talking about the latter, right

Safety things for climbing up and cleaning gutters, whatever it is. And it's part of a bigger blog article that has a lot more segments inside of it

If you take the link to your blog article and you front load it into the text, you're

driving a backlink with relative content related to the topical authority of the article that's on

your website and that's building the knowledge base showing google and ai ai search atlas

launched two days ago that's a big whole another webinar we have to have holy jesus uh that's

giving topical authority and it's connecting all of the rooted pieces of that um that content that

message, that topic, that keyword cluster, that keyword, that conversation, that question

whatever, all of that together. So that would be making the topical authority connection, which is going to help both your

website and that blog article and AI search optimization perform better, as well as give

you a backlink. But that's not technically a conversion. So your next conversion strategy would be, do you have a page on your website that is

a general contact page with a booking link, i.e. hopefully a booking calendar that's crawlable by

AI agents. I'm not talking about Schedule Engine. I'll leave it at that. This would be like a one-path

booking system where an AI agent, because this is heavily focused on AI search optimization

the strategy of connecting all the tissues, content, branch mentions, and so forth

So ideally, you have an AI enabled booking system. And let's say it's on your contact desk page

That would be a great link for a conversion. A better link for a conversion would be you have a specific landing page designed to be

able to convert on a specific topic, i.e. only heat pump installation, i.e. only heat

pump financing. And all the content related to that is related to specifically heat pump

Those would be referred to as pillar pages on your website. So when you're looking at your website, you have pillar pages

That's your main navigation menu. You have interior pages. And then you have your conversational or AI, also old school referred to as blog content

Those are kind of the different pieces. So that pillar page is the landing page specific to that topic

And if you're linking directly to that and you've got a clear call to action or booking

you're golden. So those are the different pieces you can put in there. All right, go for it. So to address what Jen requested, and this is the video again, you're going to notice

as I hover it says you can see these add a section add a section I going to add a section to the end because it appears that I got cut off at the end It an actual platform Let just see what it brings up

It brings up the rest of what I continue to say. There are many ones out there

I have to tell you, I move with the platform. I would edit this

So if there's one no longer, the one that I think is the best for us, I will move to another one

But for right now, this is the one we should be using. so I would grab this let's just do that and I'm going to add it it is now added

it's being added you can see here to the end of this there are many ones out there and I have to

tell you I move with and I'm going to get rid of that. And it's going to, it's going to actually

oops, don't want to do that. Okay. Hold on. There are many ones out there. Let's get rid of this

All the way over to the right. Cancel. Pardon me? Cancel. And then the delete button and say

delete text and video all the way to the right right right right oh here here here here sorry

you're uh of course you're right jen remove the caption and the caption because i don't want it

to say the the with the platform and i'm looking at this and i'm saying you know this is kind of

off skewered i i need to fix this so i'm going to go ahead and crop this i don't i want to actually

let's see it'll let me do this like that and apply it a little bit better all right um

And we have up here, actually, I'm going to crop it one more way. Let's get rid of everything up there

Let's go like this. Any questions about what I just did? I cropped it

I cleaned it up. Because this is a 9 by 16, there's only so much space in here

It does not give us the ability to make font smaller because this is actually on the video

But this is good enough. I think at this point, maybe I would go something like that

so ray asked a question that mr williams uh let's see here this is what i'm trying to do for spot on

pest control how can i get ai to knock it out so ray your steps are you're already using um

cortex pulse for daily blogging so pull up your daily blogging calendar record a one minute clip

based on each topic that comes out on the blogging calendar a one minute clip or you can do a 10

minute clip. You do 10 minutes with somebody on your team or just get your video recorded. That's

the only thing technically manually you have to do. In last week's video, we showed you inside

Opus, you're going to upload the clip into Opus. That's one click. So you're going to click download

You're going to upload the video file. You're going to click one click that says click to edit

That is AI doing 90% of the editing for you. So we're getting into more deep editing here

But if you didn't even do this and you just had AI, two clicks, one click to upload, one

click to edit, one click to schedule and post, you're technically using AI to do 90% of this

for you. So can you go in and get more sophisticated, remove the ums and ahs, add an additional

line, change the text around, edit the clips? You can. Um, 90% of all of the video editing, slicing, dicing, content writing, caption finding

and so forth is all done through three clicks of a button in one video

That's AI doing the majority of the heavy lifting for you. We're just refining things right now

For those of you that are overachievers and want to level it up a little bit, then this

is how you can use the platform to do that. If you are not publishing content at all and you're getting overwhelmed right now with video editing, go back to session one we did last week and stop there

Don't do this. Right. I'd rather have you do what we did last week consistently than get overwhelmed here and pause or slow down your activity

So, Ray, back to last week, record, upload, click to cut, click to publish

Start there and do that for 30 days. 30 days. Every day, do one

One minute. Don't overwhelm yourself. Then come back and watch this video and go, okay, well, now I want to be a little more sophisticated

we'll show you one more um one more ai function that i would add to what you're doing from last

week which is how to include a call to action and a link back to the blog and contact us page right

and say don't freak out love all right and and again one of the things that you can do when you

set it up in the beginning so it's on default you can have it remove the pauses remove the filler

words and all of that so that you don't have to do it each time it just automatically does it but

if you're in a video and you're so inclined you can also click the ai enhance and you can remove

i'm looking at this there's an auto sensor i'm thinking that would not be good for me or jen

um we would be silenced through the years out that's in beta so they're working on it we're

going to save the changes and we're going to go take this over to social and you guys i will tell

you this. There's a difference between Krista and I. Okay. Krista, when she does this for our company

she perfects everything. She actually goes in, she edits, she does everything. And then there's me

sitting in an airport lounge with eight minutes and I'm going to schedule 35 videos in eight

minutes before I go get on a plane. And I don't change anything. So when you see wonky stuff go

out on our social media and all I want is for somebody to hear the message. That means I did it

You're going to see that it looks good and so forth. Both are fine. Both are fine

Just do it. Just do it. And I think that's the message here. Don't get caught up in perfection

because perfection is boring. Quite frankly, I think it's boring. You can see how many clips

that this workshop pulled. There's a lot of them and you can see that the scores

well down here you don't want to use any of these um so i'm going to show you different lengths now

the one that we just showed you was 94 points it's editing it's doing its thing right now i'm

going to move over here this is a two minute clip and i am going to have it add b-roll it's now going

to export we're not actually going to play the whole thing i just want you to see down here what

happens when the ai generates it automatically pops it in across the bottom okay so we're four

clicks yep that's it that's it ai is doing all the heavy lifting four clicks we're letting it

generate right now as soon as it's done i'm going to save the changes and then i'm going to go into

social and show you exactly how to do this and how to make sure it's on autopilot how to set some

things up on default here we go all right so this clip has been finished it has some ai b-roll you

can see down here These little clips are the AI. I'm going to go ahead and save this

All right. We're now going to go back to this one. I'm going to, this is the one that we edited first

We're now going to click. You see there are buttons here. There's the calendar. That's going to post to our platforms

This is where you would download the video. And again, you could edit, but we're going to go into social right now

Everything is selected here, but let's say you just want to post it to YouTube

And I'm going to suggest right off the bat, YouTube is where you should be focusing everything

All the rest is gravy. Of course, put it everywhere else. But YouTube is where it's at

That's where you're going to get your views. That's where you're going to get your follow up and all of that

As this is generating right now, it is generating content for each one of these platforms

And it's going to be different for each one, depending on what the platform is

There's one for Facebook here. I'm going to go down to the YouTube one down here

It's still generating. So give it a second. It's going to take a while

And once that's done, I'm going to actually type in here what I want the call to action default to be

And what that means, moving forward, you can always change it, but it's on default

So when you just click the freaking button to send this out to all your posts, it will automatically put your call to action in it

You don't even have to think about it. It's taking some time. There we go

All right. So we want add. Krista, do you have to use the word add or just

I mean, it's kind of intuitive, but I usually say add CTA to and then whatever it is, register or

Add CTA that says join. I'm going to say join. Just start AI community

So I would put, so change it to the URL. And you guys are going to want to paste, when you're putting in a URL in here, go to the URL in your browser

So it would be for here, you can put www.juststartai.io. But you guys go to the URL in your browser

Don't just type it like I'm telling you to do right now, because you want to grab the URL with HTTPS dot or colon forward slash forward slash www.blank.com

Or if you're primary, you want to set it to the primary URL. And the only way you can find the primary URL is to go to your browser, copy and paste it

Because Google truncates your URL into, it's just going to say juststartai.io when it needs to be

https colon forward slash forward slash with W's or without W's. Whatever your primary URL is, that's what you want to grab

Exactly. So what I did is I opened it up. I shared this tab

I went and copied this link and then I went back to where I was and I pasted it right here

CTA that says join, I'm going to put a capital J. Should I regenerate all here

Is that what you're saying, Krista? Yes, regenerate all. I'm going to create the default

Create as default. Save as a default. That's your CFB. So you have to paste the URL and you have to click one more time

That's five clicks. Regenerate all. And now it will add that to the, all of the things, all of the posts

Give it a second. It's doing its thing. And you guys, that's going to, that's going to add it to everything you're doing right now

And it's going to do it to everything else going forward. So you just have to do this once

This is why this needs to go in the priority list of the things that you're doing from class one

Also do this. Right. The rest is up. It's still regenerate regenerating

And once it's done, you're going to see down here, I can either publish it now or I can select a time to publish

It's still regenerating. Wait for it. And it doesn't usually take this long

It might be just because we're here streaming. Yeah, it does not normally take this long

But also normally if you're not doing it's actually regenerating for all of the platforms

So if you're really only going to do it to YouTube and I know Jen really encourages people to do it to all the platforms

But I think that's part of what takes some time is that you're actually doing it for every single one of these platforms

I have two LinkedIn in here. You guys, this is so powerful. We need these backlinks from your YouTube channel and we don't have as a marketing company, we don't have access to it to be able to go do that. So if we're publishing content out on a daily basis that is designed to be able to answer all of the questions that we're tracking consumers searching for on AI search engines and traditional search engines right now

So I don't know if everybody knows, but we now have the visibility

We just launched the fourth one this week, day before yesterday. So now on Claude, Gemini, ChatGPT, and Perplexity, we now have the ability to see the conversations that are taking place on those AI search engines

And I say conversations because it's not a keyword search. No one is going on a chat

Not one time as someone went on a chat, you be or caught or propensity or Gemini and said AC repair near me

Not once consumers don interact with AI search engines the same way they interacted historically with Google They actually like legit typing out these long query search conversations

So those conversations they're having, they're saying, find me a heating and air conditioning

company, or they're saying, oh God, I just thought a crazy one

I'm looking for a company in Lakeland, Florida that offers heat pump installation for a

system that I have, they explain their entire house. It's the best lead you could ever get

because they explained their entire house, what system they had, how long they had it. It was this

huge long query that we get to actually see now. That query becomes the topic of conversation. So

when you guys are building content, go on your Pulse dashboard if you have it

And there's two places to look. Click on the content calendar and see what we wrote for

And that article is going to help you. That article writing is being trained by our AI tracking that's reading the conversations

that are happening on those AI search engines. What you'll see when you click on AI ytics is you're going to see that there were

10 conversations where you're now showing up. your brand is being mentioned. You're also going to see there's 50 other conversations taking place

You can see which of your competitors and there's only going to be three to five

This isn't like Google where there's 30,000 or 30 million. There's three to five competitors that

are showing up for those questions. But what we've been able to see in the what I think we've had

this live for like three and a half weeks now, we're able to see all of the questions

the queries that people are having on AI search engines where there are no brands mentioned

And I'm just going to just pause for a minute. Can we stop sharing for just a second

For just one second. I want you guys to seriously think about this. We now have the ability to

see into the exact mindset and questions of consumers looking for the services you sell

We can see exactly what they were looking for. So if you're wondering, should I create content

and what should it be about? Go to that AI search overview and see that conversation and start with

the ones where no one in that market is addressing it. Not one company, not a private equity group

not anybody. Tell me when you've had an opportunity to market to a group of consumers that specifically

need your help. And there is no one answering those questions. AI cannot find those answers

in any of the content that exists. I'm being really firm here because this opportunity doesn't happen

very often and i know you guys are playing with big players and private equity and all these groups

that are out there that you think have bigger budgets can outbid you but right now you have

this little tiny gap that if you act pay attention to what they're looking for create content that's

relative to it we'll create it on the blog side you guys create it on the social media side

you have an opportunity to be the only company in your market that is answering those consumer

specific questions related to the products and services you sell or the products and services

you don't sell but you have a partner that does be the authority even if you don't sell it let's say

they're asking about duck cleaning you don't provide duck cleaning talk about duck cleaning

be the answer so that your brand gets mentioned and then find a partner in your area that does

duck cleaning reform the business start collaborating with those be be the answer

please please please okay so yeah i'm freaking out but sorry phew phew all right this hasn't happened in my entire life as as a marketer we have never had

an opportunity where there is zero competition for exactly what you want to sell it's just

collection very very exciting i want you to see in here where they added join the just start ai

community and every single one it has um other than in tiktok and the reason why they don't put

it in tiktok is you can't have links and stuff in there nothing will happen so i'm going to go

ahead and show you can either select a time to publish at a later date let's say i want to

publish this tomorrow and i want to publish this at and we did this last time just to give you a

refresher i want to publish at let's say 7 a.m and then i would schedule it it's now scheduling

all of these posts to go live and that's it so it was a total i think we were on six clicks right

was that who's counting fb x yeah just c f at cfb do i'm going to get out of this tab i'm going to

stop sharing i'm going to come back into here do we have questions on just the functionality

put put the video in get your clips decide which ones you're going to click click the edit button

you do what you do uh do it auto ai if you don't want to go through all the rigmarole then you save

it, you send it over to, will the contact with you being asked with no answers

Yes. You guys want to see what that looks like? I think a lot of you on here are already on the platform

Here, I'm going to show you real quick. Let me show you what that looks like. Because I think a lot of times everyone is guessing or kind of the delay of action comes

from not knowing what to do. Right. That's not an excuse anymore

We have visibility to what kind of content needs to be created. We don't have to guess

It doesn't have to just be your office party and your dog and stuff

Like you can be more strategic now. Jen what I loved about Courtney she literally was sitting in her car driving as she was talking And and Larry was walking up a ladder There was there was movement there So you can do it anywhere Is that really what we saying

No excuses. Do not say I'm busy being busy. Please, Jesus, you have time

Do you have time? If you don't have time to check your reporting. Like there's no one that can tell me that everybody looks at their reporting, make it put a sticky note by the toilet paper

that says, check my AI ytics. That's it. And tell me you don't have time for that

But get down and dirty, entrepreneurs. Put a sticky note that says, check my AI ytics

You have time. Make time. You have time. Courtney did it. She has to drive to her next event

She can drive and talk. Please be safe. You have time. Make it. All right. Let me see here

so I'm going to show you real quick we're gonna pull uh

Billy can I use yours I assume here I'll use whatever um entire screen

okay so I'm gonna go over here and I'm gonna go to let's go to this one

so I'm going to pull up bandelden water systems this right here click this button cfb that says

ai visibility geo okay we're we just launched perplexity so it's just starting to load right now

so this is what this is doing is this is tracking what was the prompt what is the related topical

authority. This is based on the content strategy, which platform was it is. Our goal is we want

brand mentions. Right now, Google came out last week and said 70% of the mobile searches

are resulting in an AI overview conversion, i.e. zero click conversion. They got the answer that

they needed and they never went to your website. So if you're looking for traffic

AI overviews and AI searches are not creating traffic. They're creating answers to people's problems

Okay, that is a huge, huge, huge change. So we need brand visibility on AI search engines

This is saying that Van Deld and Water Systems is showing up on perplexity

what position they're in. Remember, there's only three to five, sometimes six

They're number five on this one. These are all of the queries where our client is pulling up

Jeez, that's freaking phenomenal, by the way. Chad GPT, Claude. All right

So this is the prompts where the brand did not appear. By the way, 70% is a lot, you guys

That means 70% of consumers that are going to Google, just Google, not this, are not

even getting to the ads, not getting to the LSA, not getting to your Google business and not getting

to your organic page one rank. That's like, let that sink in for a minute. It's a whole new time

Big, big, big, big, big changes. This is the query conversation on this platform. And these are the

four companies that are showing and our clients not here. So for us, this is what we feed into our

AI to train it on. We need content specifically related to, I don't even know what an aerobic

septic system is. That's fine. I don't have to anymore because AI does. Okay. So I'm going to

scroll down and what I'm looking for is this. So when you want to know priority, I am looking for

quotes for a new septic tank, uh, septic tank installation. So what kind of social media

content should you have? What type of blog content should you have? What should be on your website

You should have content related to getting a quote or how a quote is created or what's included in a

quote or how much a quote should be or what the average is for a quote for installing new septic

tanks. Become the brand that's mentioned that's answering this question. No one is answering

the question of I'm looking for new quotes for septic tank installations. Find another one

I am looking for quotes for a new septic tank. It's also happening on Chad GPT, not just perplexity

Can you give me a list of licensed septic tank installation in Texas Hill Country

Create the list. Put yourself at the top of it. Okay. I can't find my septic tank lid

It's in my yard. That's interesting. It's in Belvedere that can help locate a tank cost in my yard

Find my cat. okay find commercial so you could make that so entertaining you guys could get your whole team

out there doing a hunt like a freaking easter egg hunt first finding your septic tank lid in your

yard get some cows in there i don't know so jen we want to show them how they can pick up this

platform we want to show them not obviously not we want them to pick up course and pulse as well

this is the entry level that we're showing you is to first go into opus clip and so i'm going to go

ahead and share my screen because last week we told you just you can just scan this so I'm putting

up the QR code right now take your phone out and scan it and it's going to take you to a couple of

things it's going to take you let me go ahead and share how do I stop sharing I'm going to go ahead

share this it's going to take you to this page and you see at the top it says

sign up it's free that's what you click first cfb like the frickin button click

that go sign up once you signed up you going to have the platform you going to jump in immediately you just going to go and do it You also going to get your workshop bonuses that we talked about last week Put your bonuses in here your phone number not your phone number

your name and your email, and they will send you the bonuses. I saw in the chat people saying

this is awesome. This is great, but it's still over my head. I can't do this. I'm overwhelmed

And we get it. We do get it. So because technology can be overwhelming. So we're here to help you

We are. I'm going to encourage you strongly. Send me a direct message right in the Just Start community

I will reach out to you or send me an email to Karen at Karen Glasser dot com

However you want to do it. Reach out. We're going to help you. We're going to help you get this started

This is again, it seems like it's rocket science. It's not. It really is not

so we're here to help um show the QR code one more time I will show the QR code one more time

thank you thank you guys grab your phones sweet you guys reach out we're not that professional send us a dm on social media

if you want to talk to us like it doesn't have to be that formal you could text me if you have

my number ask for it on a dm yeah we're here to help we're trying to drag everybody with us through

this little AI journey. So reach out and share your wins. There is nothing more exciting and it

gets us pumped up and it makes us want to create another training and do another one of these

When we see that the effort we're putting into all these trainings and everything turns into

results for you. Exactly. I love those text messages in the middle of the night. It's like

I did my videos, the email, the DMs, share the videos, share your YouTube channel

if you share your YouTube channel and you show us what you're doing, you're going to get some more

subscribers. We're going to like it. We're going to subscribe. We're going to share the wins inside

the community. There's a link to it. So you get off this call, you go to work, you get this stuff

done, go drop. Casey Everhart is the best at this. He's in the community. And if you say, Casey

can you help me promote my social or my YouTube channel? Like the guy's amazing. And he's in

inside of here is the networking and YouTube optimization guru. So you guys share and

participate. If one of you drops your YouTube channel in there, everyone else go drop your

YouTube channel in there. Subscribe to each other's channel. This is collaborative marketing at its

best. It absolutely is. And I want to reiterate is that we're here to teach each other and help

each other and learn from each other. I made a point saying several times that Krista taught me

something today. Five minutes before we started. Five minutes before we went on. And I think it's

important to understand that. Don't be embarrassed. Don't be afraid. Don't ask. Just ask somebody. And

I see there are some questions that are in the community that people are starting to ask. I think

that's awesome. Just ask. We're here to help. We are all here to help. And if we don't have the

answer, we know who does. And we will send you to them or them to you. Any last thoughts, guys

on what we're doing here today, any questions that maybe we didn't answer, you know, your call

to action is, you scanned that, you went over to the link, Krista, thank you, you put the link in

the chat as well, the replay is there as well, all on one page, I mean, it's like, how easy is that

so go check it out, Jen, it's always fun being on with you, Krista, thank you, thank you, thank you

for everything you do for this community. Is there an Opus Clip app? There is not an Opus Clip app

not yet sorry girl yet not yet when i do a training on cast magic there is a cast magic app

i will train you on that okay so you guys we're gonna um there's gonna be a part three to this

uh for again this is we're getting deeper and deeper so the next version uh is showing you

another platform that can take everything we're doing here this is another ai platform

that you can level up again and again and again. Yes. Big, big, big way

Same activity. One video. One video. All your social media. And now we're going to show you how to take the same video

and build a whole bunch of other marketing assets that you can have available

It will become part of your workflow. You will literally have a checklist. Record the video

Put it here. Put it there. Auto post because Cast Magic as well will auto post for you

So we'll do all of that. That's coming up next. I don't know when, but it's coming up next

We want to thank you guys. You take time out of your busy day. We know that you have

plenty of things you could be doing. Thank you for sharing it with us today. Yes, we love you guys. So guys, keep showing up. These are all, the more you learn, the closer we

can get to the real like wow factor. Right. You can just throw out the word MCP. Imagine

a year from now where you have your own AI agent that is fully connected to all of these systems

that you've put into place over this past year. You have the ability to tell us what you want it

to do in each system. So we're not showing you like the end all be all. We're giving you little

pieces of a Lego puzzle that is all designed where I want to get you all to the point where

you are operating in a model control protocol environment that gives you the ability to access

all of these systems from a central agent. So we're going to get there. Stay with us

Okay. Thank you guys all so much, Karen. You're amazing. Thank you. Thank you, everybody. Have a great day

Thank you, Jen. Good job, Mama. I think we're still live alright

love you guys bye