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A Hands-On Workshop with Caren Glasser, Your Tech Evangelist
Are you tired of spending hours editing long videos into short-form clips…only to feel burned out and behind? Imagine turning ONE video into dozens of high-performing clips in minutes. That’s the power of OpusClip—and in this workshop, Caren Glasser will show you exactly how to use it to work smarter, not harder.
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0:00
And we're live
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We're live. Good morning. Good afternoon. What time is it? It's still morning Pacific time
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You got it. I'm going to let everybody get joined and situated, you guys
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Guillermo, so glad you guys are here. Courtney, Luke, Ben, Ashley, Matthew, Danny, Ashley
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We have lots of Ashleys. Larry, Larry, Larry. You guys, thank you so much for joining. We're very happy to have you. Sorry for the little break
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We've been a little bit busy with some new tech launches and preparing. I'm really excited to
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have you guys with us today. Just some housekeeping items before we get started. First, welcome to
0:47
Just Starting Act live broadcast. At the very bottom of the control panel, you have a chat area
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What's up, Courtney? You guys, feel free at any point in time, if you have questions or comments, use that chat
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We try to make this as interactive as possible. We've got a lot of material to cover today
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Riley, what's up? I'm literally talking to Riley on text right now. Tell me, callers, what's up
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Good to have you. Okay, so today, I'm very, very excited to have Miss Karen Glasser
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Karen and I have worked together for what are we 20 years? Almost. It's a long time
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We were in kindergarten. We were in kindergarten. We have worked together for a very long time
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Karen is known as the tech evangelist. I have loved this woman for so many years because this is my I'm going to call her my tech spy
1:43
This woman knows when something is coming out before anybody does. I get text messages in the middle of the night
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I get a freaking weekend whenever it is with some new gadget or new platform
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And I really am proud of her because she has really stayed on top of the game when it comes to tech applications and their evolution with AI agents, the new releases
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She is also I'm just going to this is my show. So I'm going to say it
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She is on their ass about making sure she's the one that first gets first gets access to it
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She's giving feedback to the tech platforms. She's pushing them. She's trying to get them to consider other markets when maybe they launched and they're
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not including home services and the trades and everything else. And she's really been an advocate, which is awesome
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Ashley, what's up? Lemon Seed Marketing is in the house strong. Thank you guys so much for coming
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So this particular session, we are, this is a two-part session. So we're going to go over one
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this is going to be very tactical, some strategic, but very tactical. We want you guys to be able to
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walk away and be able to utilize the platform for your own business or for your clients. We've got
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other marketing companies on here as well, which we absolutely love having. This is very integrated
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with a bigger philosophy. So for those of you that are clients of CR web group on the side
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Let me just throw this out there. We just released and it's rolling out to all of you new technology, which is our AI ytics platform
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It's going to be important to know how that works and how it ties into here. We'll get to that towards the middle of the middle of the session
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I know you guys have seen Billy from Integrity and Stephanie from Airworks and co-founder of Just Start AI
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They got on a podcast with us a while back and they agreed to a 30 day challenge of content posting on social media every single day, utilizing their daily blogging Cortex Pulse as the guide to be able to start creating content
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So you've seen these videos coming out on their social media channels, and those videos are getting better and better and better
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One, because they're getting more comfortable. And two, because they start to integrate new technology that can upskill or improve the videos that they're publishing
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And this is really that course. This is to teach you how to use AI to be able to publish more professional, more engaging videos faster to every single platform
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Ray, you know I love you. We need to play some golf. It's getting kind of cold over here
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So the benefit to this is this will help you improve all of the other marketing strategies you have
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Without it, I'm just going to throw this out there. I can get you to page one of Google for 1500 phrases for every single service you sell in every single market you sell it
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The end of the day, if the consumer does their homework to go find you, the real people behind the scenes, and you don't exist
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It is Canva graphics. It's fake images generated on AI. It is not real people
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right being visible to consumers is only step one that's our job converting the customer because
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you make them you evoke some kind of emotion that makes them feel like they can trust you
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that's y'all's job this is going to show how to be able to get that done faster what consumers are
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going to need to convert are three primary things they're going to need to see real people
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on their social media, on social media, they're going to need to see that you're a real company
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not just a bunch of content and everything else. They're going to need to see third party
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endorsements and validation, i.e. you got to get reviews, baby. You got to get reviews
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And they're going to need you to answer when they call on you, text you, message you, DM you
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email you within one minute. You got to function like Uber. Those are the three things that have
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to happen for you to win the call. Speed to lead, baby. So we're going to address the middle piece
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We're going to address this first one, which is everything related to social media and showing
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off the beautiful people in your team. And Karen, I'll hand it to you. All right. So let's just
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manage some expectations first. This is what you are going to learn by the end of this session
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you are going to know how to use this platform that we call Opus Clip
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It's an actual platform. There are many ones out there, and I have to tell you, I move with the platform
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So if this one is no longer the one that I think is the best for us, I will move to another one
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But for right now, this is the one that we should be using
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So why is short form video so important? Why don't we take that screen off for just a second
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I have one thing. You guys, remember when you were in elementary school and you went to the fairground
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And at the fairground, they had a game. And at the game, you would stay there. You could win a bear or something
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And that bear had like five horses and they were stacked up on the thing and you could squirt water at the horse
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And the horses would race like this towards the end. And when Karen says I will move to the technology platform that is performing the best has the most advanced technology and I will pivot quickly A no long term contracts
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And B, it's those these horse races, these technology platforms are moving very quick or they're not
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Yeah. You've got to be ready to move. Yes. You love that game. It's the easiest way to think about it
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That's what's happening with technology right now. There are players that are way far behind and not considering AI
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There are players that are just trying to figure it out. And there are ones that are leading
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We will make sure that we are studying. This is what Karen's amazing at is she will be the first one to say, OK, Opus now sucks
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And this one's better. And here's why. And I've been testing it. We'll go test it. And then we'll bring it to you
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But be ready to flip. Don't get stuck on the technology you're using unless they're really advanced and ahead of the game
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So that's what she means as far as this might be the best option there is today
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But tomorrow, we might bring you something different. We'll keep an eye on those things. We'll cover the cost of them
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We'll use the time. We'll learn all the lessons and then we'll bring something else
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Okay, sorry. I just want to throw that out there. All good. All good. Krista, we're not going to use the slides
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Let's just, we're just going to go straight through. So why short-term video
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Well, we all know that we have the attention span of a flea and I'm the first one there
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If it doesn't catch my attention immediately, I am gone. I mean, I watch videos on two times, three times, four times, just because I don't have
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the patience. Clips equal discoverability plus repurposing. So if you're creating a video and you say, okay, I'm done, and you put it out there
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you are just wasting your time because in that video, you can repurpose it 10, 20, 30
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40 different ways, and this platform will allow you to do this
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And as I always say, artificial intelligence, AI tools, is leveling the playing field for
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all of us who don't have a team of 1,000 who are doing this for us. So you're going to watch me
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clip a full video today. I'm going to show you how you upload. I'm going to show you the dashboard
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I'm going to show you everything in real time. So here we go. I'm going to go ahead and I'm going
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to share my screen. So welcome to Opus Clip. This is Opus Clip. Opus Clip is a platform where you can
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drop a YouTube link, a Vimeo link, an MP4, anything that has a movie of sorts, you can drop in here
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and you can also put it in from your Google Drive. And so I'm going to show you first how you do that
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I've already uploaded it because it takes about 10 minutes for it to process, but I want you to see
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first how we do this. So let's just say you have a YouTube video. I'm going to take this YouTube
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video, I'm going to go and click the share button. I'm going to copy that link. And I know you cannot
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see that. I just realized that I have to share again. Hold on. This is a little, let's show you
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the YouTube link now. Okay, here we go. So here we are on YouTube. I clicked on the share button
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I copied the link and then I'm going to come back and I'm going to go back and share
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the other screen. Hold on. Here we go. All right. I'm going to take that link and I am going to
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paste it right in here. And it's processing right now. Once it's processed, and this is pretty quick
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on a YouTube video. Real quick. How many of you guys know how to upload a video to YouTube
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Just use the chat real quick and give me a thumbs up or a yes or no. If you have a YouTube channel
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and you know how to upload a video just from your phone. Something simple. All right
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You want to wait for that or do you want to do it? Keep going. But you got to see how many of you know how to do it
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So as you can see on the screen, the video has been uploaded
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It's there ready to be processed. And it's asking me what I want from it
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I'm going to keep this on audio because AI is smart. I don't need to tell it anything right now
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and then down below I have a template that's already been created but even if you haven't
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created a template and a template is something that is overlaid on your video clips that brands
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it to you that has your call to action or who are you because again if you create these things and
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nobody knows who made it or who did it and they're out floating in the universe you're losing that
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connectivity so that's what that means now I'm going to come out of here for a second because
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now I want you to see here's the video down here it's already been a process before we go in there
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though I want to show you the dashboard so I told you that there's a way to create a brand template
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and the way you do it is you click the little button here on the left hand side and then you
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decide what you want do you want a 9 by 16 which is a vertical do you want a square do you want a
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horizontal, which would go on YouTube as an example, or maybe a post on Facebook
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Do you, and I leave this on fill and I'll show you what that means once we get inside
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But what basically this is, is in the layout. If you have an interview going on and there's two of
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you, then you're going to want to click the split. If it's just you, then you're going to click the
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fill. I click both of these because that way, if I have somebody on with me, I don't have to redo
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anything. Next we have the overlay. The overlay is your PNG that you're going to upload to make
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sure. And you can see down here, that's my overlay. And just write this down for a second because
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when you're going to create this, and I'll be doing a Canva tutorial at a later date
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but wherever you do your art, you want to make sure that that lower template is 150 by 40 pixels
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so write that down somewhere because that's the perfect size that's going to fit there
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We're going to walk through it again. I'm just giving you the basics. The next thing we're going
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to do is the preset of these captions. You see these captions? You can have multiples here. You
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can do it this way. You can do it that way. You can see, just pick the one you like
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okay you can change the font mine's on Montserrat but you can change it to whatever font you want
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you can change the color and then the effects if you want one line versus three lines I'm going to
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stop right here does anybody have any questions about putting these frames on and deciding how
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these the actual captions are going to show. You can also put it at the top, the middle
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Question from Courtney, is this similar to CapCut? I don't use CapCut, so I can't answer that. Can some Janet use CapCut
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So this is, these are going to be apples and oranges. This is a video editing, auto publishing
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And scheduling platform where you can do bulk publishing, whereas CapCut doesn't have the same amount of functionality
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You can do video editing inside of there, but this is going to be essentially your entire scheduling system
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And this is done on your desktop Isn CapCut done on a mobile Do you guys have a desktop app for CapCut Riley
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And does it have the ability to schedule out for the next however many weeks, months
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Okay, so you have to have two different subscriptions then. Yeah, and this is all included
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Okay. So the next thing I want to show you is if you always want to have a same intro to every single clip you do, like, hey, this is Karen from Karen Recommends
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I hope you like this video and I've recorded it. I can upload that. And no matter what I do, that intro will be added to it
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I can also do an outro as well. If you want music playing during your video, underscore, they have music in here, or you can upload your own
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Okay? I like to remove the filler words because all of us end up saying, um, ah
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So many times. Right? It's annoying. You can also remove the pauses
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You heard me stop for a second as I was thinking what I wanted to say. That pause would be gone in this video
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Also, your AI Keys highlighter. You see, this is a highlighted word
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If I change the color, it would change the color. Okay? And if you are into emojis, which I am not, but if you are, you can add an emoji and say
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I want my emoji to be over there or wherever. I don't like emojis
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I'm turning it off. I then also normally click auto generate stock b-roll I'm not going to do it right now because
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I'm going to show you how to do it within the platform itself any questions about setting up
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this template if not we're going to move on all right I'm now going to go into the video that I've
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already upload it and show you what happens. This has given me 35 clips from this interview that I
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did with Jay Samet, who wrote a great book called Future Proofing You. If you haven't read it, you
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should go check it out. This guy is amazing. And you will see each one of these videos have numbers
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on them. Those are called the scores. They're the viral score that's given to this. I'm just going
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to pick this one first. It tells you why it's trending. The likelihood that this video will
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go viral on short TikToker reels is 99 out of 100. Why? Because the hook is intriguing
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promising a remarkable transformation. Consider adding a touch of mystery to further pique
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interest. The flow of it is exceptionally clear and well-structured. The value, it offers
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significant value and the trend. The discussion about writing a book and its impact is inspiring
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So it literally tells you why this will be a good post. I just want to make sure everybody understands
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Let's say this was a 30-minute video. You have click the freaking button upload
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click the freaking button edit. And with that, AI is going to yze the entire video
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identify every single potential shortcut, build your entire library of every single single
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every single clip, identify what has the highest potential of firm from a performance standpoint
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write all of the content, structure the video for every single social media platform with the proper
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content that will is allowed on every single social media platform. And then all of these
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other AI features. One click. So far. So right now I'm going to one click, edit the clip
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And it brings the clip in here. So here is Mr. J. Samet. Here is the actual dialogue
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And so the first thing that I normally do, and this is a, it's a longer clip. It's a minute clip
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I'm not going to play the whole thing right at this moment, but I'm going to go ahead. I didn't even tell him what business to start, but it had to be something that had no money
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So I look at this, I say, well, this is right in the middle of his face. I'm going to pull this down
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But then I look at this and say, you know what? I was interviewing him. I think maybe I want to be on the screen with him
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I'm going to come down here and click split. There I am. All right, so let's leave that for right now
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I'm going to do this. And I'm going to go ahead and I'm going to create a split on every single one of these
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so the reason I'm doing this is because I was in the show and I want uh I want there to be some
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engagement you're going to see my my facial expressions as I'm doing this um there's a
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slightly easier way to do that if you actually select all of the clips you can do split on every
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single one of them right at the same time right and then it's out there for you guys when you're
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thinking about the content, not a lot of you guys are sitting on podcasts or interviewing people
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However, doesn't mean you shouldn't. So if you're curious, how do I create content like this
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where we're doing interviews, this would be as simple as take one of your technicians that
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recently was on a job that's related to the recent blog post that was about installing a heat pump
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and something went bad. You guys open up a Zoom room, they're on camera, you're on camera
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have a conversation about the blog, the new heat pump you installed, what went wrong in the situation
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and so forth, you now have a 30 minute video, two people on the video. Now you have a podcast style
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content. So it doesn't always have to be you in front of a camera. It can be, but it can also be
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you guys utilizing Zoom. I think the majority of you have Zoom or you can do this in
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meets and it's free and it'll record the video clip. So start thinking about your content a
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little bit different. What we'd love to see is you guys in front of a camera having a conversation
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the best place to go to go look at that is go look at Integrity's Heating and Refrigeration
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Billy, go look at Riley. You've got some amazing content. Riley, you also have with LCS. You guys
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have amazing content where you actually have podcast style content. You have Riley on camera
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You've got interviews with the owner and so forth. So this can be anything. It doesn't even have to
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have a human on it. This can be all of your trucks rolling out in the middle. This can be anything
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What we need is real content, real people, real places, real everything. It can be shots of your team meetings and everything
21:43
Yes. Yes, yes, yes. And now, I mean, we talk about, when I say B-roll, raise your hand or say in the chat
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I know what B-roll is. Do you know what it is? Say yes. If you don't know what it is, say no
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Okay. B-roll, yay or nay? Yay or nay. And I'll tell you that if you haven't used B-roll before or you don't know what it is, I'm going to tell you right now
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B-roll is something that gets inserted into your video while it's going on
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Now, you can auto-generate the B-roll. You don't even have to know where to put it
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You just say auto And it going to generate right now and you going to see what happens to this clip that we have Once that AIB roll is there it totally turns it into something that it
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wasn't before. And it makes it look so professional. So professional. So as this is loading up
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you can see down the bottom, you can make this bigger or smaller. If you are like me and can't
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see where it's beans, you can make it bigger. Or you can make it smaller because you want to see
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the whole thing on your screen. The other way you can generate B-roll is you can tell it what you
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want. I'm not going to click this right now because it's in the middle of uploading. Here we go
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Let's take a look and see what it did. That's not good. Let's try it again
23:19
That was interesting. I didn't even tell him what business to start, but it had to be something that had no money
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involved. And he went, spoiler, if you don't want to know the end of the book
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he went from homeless to self-made millionaire in under a year. The genesis of this book came from
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the B-roll there. I'm going to move it forward over here to see the B-roll. You see it took over
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the screen. Here's some more B-roll. I didn't even tell him what business to start, but it had to be
23:45
something that had no money involved. And he went, spoiler, if you don't want to know the end of the
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Look, he went from homeless to self-made millionaire in under a year. And I took those lessons down
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All right. I'm looking at that and I'm saying, I don't know. I don't think that that B-roll looks good
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So I would probably go here and say, regenerate it. And you see where it says
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I can literally give it a prompt. So he was talking about going from homeless to a billionaire, I suppose
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So I want to show, Jen, what would you put in there as a prompt for a homeless to billionaire
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Did I lose? Oh, she's muted. Oh, I'm sorry. What would you put in there for a
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Oh, I don't know. You guys can chat GPT it. Riley just put in there, use ChatGPT to outline long-form video educating your customer about
24:50
something related to your services. Record it. Upload it to OpusClip. Tell OpusClip to look for the points from your video outline to produce shortcuts based
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on that. This is so easy, you guys. Don't get caught up on it
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And here's the thing. You can't break it. Clickety-click, click, click. Keep clicking
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Add it. Try it. Try it again. And you guys, also, here's the only other thing I would throw out there
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Right now, for everyone that's on here, with the exception of three of you and Lemon Seed, I need production over perfection
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Okay, so for everyone on here, because I know y'all social media sites, we could start tagging which ones
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What we need is speed and production over perfection. Don't get caught up in perfection right now
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It is not the point. Right now we need content on a regular basis on your social media, real content, videos, get rid of the Canva graphics, stop them
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No more images that you download from whatever it is. And clickety, click, click, click
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There's tons of stuff you can do in here. But right now you need massive content, regular basis, coming out every single day that's based on user intent, answering users' questions
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tie it black to your blog content so that you're trying to build topical authority on the internet
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Okay. Yes. Massive, massive imperfect. 100%. Larry, yes. Yes. Perfect is boring. If you look at something, oh, I don't like the way this is
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just get it out. Get it out there. There's nothing that you can put out there short of
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You know, there's no that that sound that you just heard. Other than that, put it out there
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It doesn't perfect. Casey Everhart, you guys see him online all the time
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I remember at a speaking event, Karen and I and Casey were speaking at an event
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This is probably 18 years ago. And I remember somebody in the audience saying, I'm not going to get on video because I don't like how I look on video
26:54
Do you go on sales appointment? Because you look and you sound the same. so if you go on sales appointments but you don't like yourself on video are you going to stop going
27:06
on sales appointments or you stop going to walk into the office like this is one of those moments
27:10
where coming to jesus meeting that just says get over it get on it or get out of the way because at
27:15
the end of the day the consumers choosing between your company and the 10 or 15 or five or whatever
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are other ones that are lined up right next to you. Make sure they can meet you
27:29
Exactly. So let's just make the assumption that we have finished this clip, okay
27:35
We have him talking. We have the captions. We have a couple of things of AI B-roll in here
27:41
We're ready to save the changes. Or you say, I'm just going to export it right now
27:46
It would download. But I would encourage you first to save the changes. It will take you back into your page of all of the clips, and you can see it's processing right here
27:58
And as soon as it's done, we're going to have the option to now share it out on social media right from here
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It's almost done. Hold on. While we're waiting for that, I'm going to show you a couple of other things here
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When you do share out your stuff, it gets put on a calendar. So you know what's been going out
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They also have an ytic area here. And soon, audience insights are coming soon
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And then your social accounts. When you set up your social accounts, you can either do it before you start this whole process or when you're getting ready to share it out on social
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and the idea is you simply click the button that says add account and you click on each one and
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add them all add them all add them all if you don't have it go set up the account
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this is the minute where one minute action can either be times 10 or times one right now so
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billy this is to you baby right now when you upload a video it's only going to facebook and
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the question is, do I put it on my personal Facebook or my business Facebook and so forth
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With Opus Clips, you create one video and you load it to all of your social media
29:17
instantaneously, all properly formatted because you're letting AI do all the heavy lifting for
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you. So this is leveraged time. One activity now works on 10 different platforms. Do them all
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And if you don't have it, go set it up. Get it done on Saturday. Get it done tonight. tomorrow say I have all my social media things set up
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Oh, sorry, side note for every one of you in here. Do not go assign this to somebody that works for you
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If you are the owner of the business, do not ever go assign creating your social media account
29:49
to someone who works for you, who you may love right now
29:53
but could walk away and take that with you. I would say out of a hundred meetings
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At least 75% of those, our clients don't own the assets that they should because of that mistake
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The long-term contracts, do not assign this to someone else. If you're the owner and you don't know how to do it, call your niece, your nephew, your son, your daughter, whoever is coming through social media all the time and have them help you
30:18
But it needs to be on your email address, your account, and make sure you have two-factor authentication on every single social media account that you have
30:27
Do not use crazy little passwords that your kids names over and over again
30:30
We're just going to go through all the things that are my day. I live in this moment where, yes, Billy, everyone is their Facebook accounts get scammed
30:39
You lose all of your reviews. You lose your Google business listing. You lose your just let's hit just the basics
30:46
You do it yourself. Don't use silly passwords. Use high efficiency passwords
30:51
Use something like one password in order to generate an actual password that's legit
30:55
store it somewhere else. Don't put your passwords in a Google document. Yeah. I use Dashlane because
31:01
you can share it across platforms and you can share it across. You can share just a particular
31:07
password with one person. So Dashlane is another good choice. I'm going to move over here and show
31:13
you how to do. This is how you would download. You can see right here, there's a download button
31:17
and it's downloading right now, right up there. And I'm going to show you in a minute, but I also
31:22
want to show you how to post to my desired platform. So I click the calendar. It opens here
31:27
You see it's generating copy right now. The title it generated was Homeless to Millionaire
31:35
the Untold Truth Revealed, and then hashtag shorts. Again, this is going to shorts. He went
31:41
from homeless to self-made millionaire. This is what they gave me, and they gave me all the hashtags
31:45
I can edit this if I want. I can also regenerate it if I don't want to. But again, don't. Just do it
31:55
And then you're going to click either publish now or select the time that you want this to be scheduled
32:01
So I'm going to schedule it tomorrow. And I want it to go out at 6 a.m. and I schedule it
32:12
and that's as easy as it is if i go into the calendar you will see it is now scheduled
32:18
so far so good all right where you guys drop twenty five hundred dollars on social media
32:25
marketing right click a button three times and publish it to every social media site that you
32:31
have and you can do that to any and it also tells you on the screen you can see that i scheduled to
32:37
one. Now I want to schedule to other, I can click on any one of the other platforms, or I can select
32:44
them all at one time, even TikTok guys. And it will give me something for everything. You see this
32:56
So it changes the content based upon the platform. It changes hashtags based upon the platform
33:02
For those of you who are following Meta right now, apparently hashtags are going out the window
33:07
for Instagram. Not yet Facebook, but Instagram. Whether that will hold true or not, I don't know
33:14
The other thing you can do is bulk schedule, but you can only bulk schedule for YouTube at this
33:20
point. So you see, if I wanted to bulk schedule, I would select the ones that I want to schedule
33:26
I would bulk schedule it and it would go out. So it's kind of easy peasy, right? Now I know I'm
33:33
going to get out of the share. So I know that a lot of people get stuck with what am I going to
33:41
talk about if it's just me? So I'm going to ask Krista to put up on the screen and get your phone
33:47
out. Why don't you go, you can screenshot this because you can go into chat GPT
33:52
and ask the following two questions. What are the top 10 questions that people ask are asking on
34:02
chat GPT, perplexity, grok, or other LLM searches about what a your profession is and specifically
34:12
what you your name does and who you do it for. And then finally, give me because you're this is easy
34:19
right? Give me a fully fleshed out LLM optimized answer to each question written in my voice as if
34:25
I'm answering it directly for publication SEO or use in platforms like YouTube, LinkedIn, or
34:32
substat. It will spit out so much information and then you can do what Billy did. And I'm going to
34:40
show you a video from Billy in just a minute where you can then create one very long video or just do
34:47
short little videos just on those individual questions. But I encourage you to work smarter
34:53
not harder, record the entire thing and upload that into Opus and it will automatically clip
35:00
those individual. I see Jen's hand up. I'm going to show you guys something. So we have lots of
35:08
clients on here that are on Pulse. Billy, I assume I can use your platform. You're going to say yes
35:15
I know you're going to say yes because you're that guy. Hold tight real quick. I'm going to
35:19
share my screen or going to go integrity. So for those of you that are on Pulse
35:23
right here. You're going to see this roll out. So if you don't see this right now
35:32
it's coming. We're working on them. We've got 750 customers to roll it out to. So give us a
35:39
second. This is our new GEO brand visibility platform. So what Karen was just talking about
35:48
as far as trying to figure out what people are asking. Inside your dashboard, you now have the ability to see on a daily basis
35:57
what are the highest search for queries, i.e. prompts and conversations. Right now we have this on three platforms, chat GPT, Claude, and perplexity
36:09
We're working on Gemini next. but this is gonna show, based on your keyword clusters
36:21
consumer intent, and target markets. So it knows that because we've already fed it that, right
36:29
That's part of the content strategy. It will track the conversation that is taking on or the prompt that taking place on that AI platform It will track your ranking or position if you are mentioned for that prompt but it
36:45
also tracking what were the queries or conversations taking place on that platform where you did
36:52
not show up. What was the search intent that it was related to, which is important from a, you guys are
36:59
looking for bottom of the funnel. show me the money, honey. Who is showing up for that? So what companies are showing up
37:06
This particular line becomes the seeder data for your video content and your blog content
37:16
So when these articles are being created and Billy, you're going to see that you've
37:21
you have multiple days where there were three articles. That's because we're testing the AI
37:27
prompts, understanding what conversations consumers are having with AI. And this feeder
37:34
data is going into the content building machine to make sure that there's blog content specifically
37:40
addressing the exact queries that are happening today related to, again, topical authority
37:47
keyword cluster, search intent, and geolocation. So when you're utilizing, how do I stop it? Stop
37:55
sharing. When you're utilizing AI and you go to ChatDBT, and I understand that that's an option
38:03
For those of you that don't have it, that's an option. The difference is inside the Pulse
38:08
environment, there's training data that has been intentionally set up that is building topical
38:15
authority around, no, this is ours, baby. We launched our own MCP. We have our own large
38:21
language model. I'm going to show you what our MCP just launched. I'm not even going to go there
38:28
because I'll get goosebumps and start freaking out. It just launched on Saturday. It's going to
38:35
blow your freaking mind when you see it, but for now, chill out. The difference is, no, we don't
38:42
touch SEMrush, none of that. So training data matters, right? Is if you are asking a general
38:50
knowledge base you're prompting. It's going to, the feedback you get, it's going to depend on how
38:54
well you prompt for it. And I technically would use something like Manus, which has an AI agent
39:01
and I would prompt asking for market data, household income, residential, yes, that was a tease
39:12
search demand, by season and so forth. So you're, like, if I was going to do a prompt to be able to
39:19
figure out what your content strategy was, it'd probably be 35 pages long. It wouldn't be a
39:23
question. So you're going to go through this in stages. So stage one is if you're not doing
39:29
anything, go to chat GPT, use this tool, ask those questions, get the feedback back because we need
39:34
activity. That's phase one. You absolutely, you absolutely need that. A phase two would be
39:39
you architect a prompt in a multi-agent environment like Manus. Yes. And you build a very sophisticated
39:47
prompt. Phase three is you don't even have to think about it because you have a dashboard that's
39:53
tracking this for you, real time, real prompts from real people. You know what competitors you're
39:59
trying to go up against. You're using a well-trained system built on topical authority around all of
40:03
your primary products, secondary products, target markets that are within your strategic plan. So
40:09
phase into this, depending on what you have available to you. But bottom line, do something
40:18
do today. Just start today. Just start. I'm going to show you Billy's video right now
40:28
I got a video of Billy talking. I put his logo down here and I'm going to just
40:34
let's just open this up. I'm going to push this. I'm going to download it and we're going to look at it
40:45
And I have to share that screen. By the way, Billy's now doing a lot of his videos on a hoverboard
40:50
I'm just saying, yeah, you win, Billy. On a hoverboard? On a hoverboard. I don't know if
40:58
it's a hoverboard. I'm old. What are the things called that like, Billy, what is it? I think it's
41:03
hoverboard. I don't know. I remember getting one like 12 years ago and I bust my ass inside my
41:07
kitchen in front of my whole family, but pretty sure that's what it is. So here's Billy's video
41:13
and we uploaded it. It was a short video. Happy Thursday, giving you a report from the job site
41:20
We're at a commercial client that's getting three 27 and a half ton rooftop units installed
41:26
We've got to use a 265 ton crane because the distance is about 200 feet
41:30
We need this big boy to actually take the train to put the train together, and everything's going well
41:36
So we're on our third one. Thought I'd give you an update. And then also mention the blog article that was posted today about winter maintenances and the services that we offer
41:47
So we offer winter maintenances, summer maintenances. If you've got any questions, give us a shout, 863-557-4608
41:55
Have a great day. So, what was good about that is that, besides it's a great video, you saw there was AI B-roll, there was the crane, and at the end, there was a call to action, right
42:08
And you noticed that on the call to action, the AI actually put the phone number right on the screen in the phone, so there was this engagement for the audience
42:18
Look at that, hover, okay, hover, baby. All right, this platform is easy to get into
42:26
And it's easy to use. I'm going to show you. It's cheap
42:31
It's cheap. It's cheap. It's cheap. It's very cheap, very inexpensive. It's very inexpensive
42:37
That's the benefit of AI. Y'all, anything that you do, you're going from paying human beings their three figures an hour
42:49
Or you're paying for AI credits, tokens. So anything that is AI enabled is more efficient, operates at 100 to 1, 1,000 to 1, or MCP
43:00
a million to 1 the pace, and your costs are tokens. That how we pay the AI to perform these things right So the more AI enabled you are the more efficient the less your cost the less tools the more integrated the more you get done for the less
43:18
money. And this platform happens to be very, very reasonable, very price conscious. There is a free
43:25
plan. And no matter if you get in free or you go in the starter, the free one gives you 60 credits
43:32
per month, but it has limitations. There's no editing and things like that. I'm going to
43:37
encourage everyone to do this middle one, because as you can see, if you pay in advance
43:42
the price is actually less than the starter, which you have to play by the month only. You get 3,600
43:48
credits per year, which is like 300 hours a month. It's a lot. It's a lot. Or 300 minutes, rather. So
43:58
It gives you the AIB role, the input. I'm going to suggest strongly you get, you do a free trial
44:04
No credit card is required. And once you start using it, you're going to say
44:08
I need this. I need to use this. So that's, that's the only thing I'd throw out you guys is I
44:16
if, if I would, I personally, for me, I'm not doing annual, the annual subscriptions anymore
44:24
I'm done with that. I've learned my lesson the hard way. I'd rather pay a little bit more to have the flexibility to leave the platform if some wicked new cool thing comes out
44:35
But it's totally up to you. If you want to save a few bucks, go for it. Just remember you're paying for a year in advance
44:41
You'll save a little bit of money, but you also get you're in a lock-in contract. You can do it monthly if you are so inclined
44:48
It's just a little more expensive. $29 a month. And then you're in and out
44:52
You get 300 credits a month. It's available. instantly. You get two seats. That means if you have somebody you're working with, they can jump
44:58
in as well. You get brand templates, you get the whole thing. So no matter how you decide to do this
45:04
just do it. Just do it. All right. For those of you, can you put the QR code up
45:13
So for those of you are thinking, okay, I got to get started right now, even though we're going to
45:16
send an email out tomorrow and the email is going to have the link to the replay. It's going to have
45:23
the link to go get the platform, and it's going to have the link to get all of the bonuses that
45:29
we're going to give you. You're going to get four sets of bonuses. I'm looking for my bonuses
45:39
All right. One of them is a hook library, 100 plus proven short form video open lines
45:45
a social platform posting cheat sheet, an opus clip quick reference cheat sheet
45:52
say that five times fast, and a video repurposing map worksheet. And you're going to get all of those
45:59
just for just for joining us today. So if you scan this, it'll take you immediately over to
46:04
the landing page, you're going to put your name in there, you're going to get the bonuses, you're
46:08
going to just click the frickin button and pick up the platform and do this. Now next week, we're
46:18
going to do part two of this because I really want you to go out and try this and do this and
46:24
then come back next week and if you want to be on the hot seat, if you want to have your video
46:31
reviewed and maybe there's something you can do better or maybe it's absolutely fabulous and now
46:38
you're going to show it to the millions, send that video once you've done it to juststartai
46:44
at ciwebgroup.com. And so next week, I'll share some of those little clips. And I'm taking this
46:53
entire workshop that we just did right now. I'm going to put this workshop into Opus Clip. I'm
46:58
going to have Opus Clip grab as many clips as it can. And I'm going to show you how we do this
47:04
Again, it's important that you can see the functionality of this. And as Jen is saying
47:10
This is your entry level. Ultimately, you're going to end up in Pulse or Cortex or one of the other platforms
47:17
But here's your entry level to see how you can do this. Curious, as you have heard about B-roll and things like that, how many can see the value or how many think that's just a waste of time
47:29
I'm curious. Yeah, you guys, what do you think about B-roll? Would you rather have it just be a standard video or do you like do you think it elevates it with B-roll in there
47:38
The other thing I'll throw out while you guys are dropping that in the chat is I did a training
47:44
Krista might be able to find it, but I did a training the while back on how to use notebook
47:49
LM, uh, which is a Google platform. So yeah, if we can find that that's in the webinar area
47:56
So go back and look at some of the old stuff as well. Um, notebook LM, you have the ability to basically prompt an entire educational piece
48:08
So you could use Manus or Chagibit and you could prompt an educational piece
48:12
So let's say the educational piece is 2025 big, beautiful bill is eliminating tax credits related to high efficiency heat pumps
48:22
It's going away at the end of the year. Here's what consumers need to know. It might be that solar installations are going away, our rebates and tax credits for solar
48:31
I just did a podcast on the Catalyst for the Trades with a financial group
48:40
And we were talking about, we have an entire section on there that's specifically talking about, oh, you could actually snag that video and use it yourself
48:49
There's a financial expert specifically. There's a piece inside of there. Krista, if you want to give everybody that video as well, Catalyst with Squire, you could
48:59
take that video and you could do one of two things. I'll give you, you don't even have to
49:04
record and you could have content this afternoon. You could grab the catalyst video. You could take
49:08
the little segment with a financial expert specifically talking about the big, big
49:13
beautiful bill. It's already on YouTube. You can grab it. You can load it into your opus clips
49:20
grab the section that's talking about tax credits going away. So you have third party endorsement
49:27
from a financial expert talking about the fact that there's going to be no more tax credits
49:33
He's actually talking about why it's important for consumers to upgrade to high efficiency
49:38
get solar, anything that would be, you'd be able to write off this year
49:43
You could grab that load it into Opus Clips and you could have content going out from a third expert on your social media You could also take that same video from that podcast the YouTube podcast and you could throw it into Manus increase the speed the watch time on it like Karen said to like 6x
50:05
Manus will watch the video for you. You don't even have to watch it
50:11
It will watch it for you. ask Manit's to find the section and create a prompt that you can load into Notebook LM
50:21
to create a presentation, a video presentation, a podcast. Notebook LM will create the entire
50:30
video file podcast that you can then load into Opus Clips, slice and dice it. And now you have
50:37
content that's going out on all your social. You didn't even have to take a video
50:42
So think out of the box. If you guys are a Daikin dealer, you could go to Daikin's channel and you can grab a YouTube video from Daikin's channel
50:54
They have a TV show that they're doing right now, an all-energy efficiency thing, or whatever your manufacturer or distributor is
51:01
You could take a legit video from your manufacturer or your distributor, and you could load that video, that YouTube video, into Opus Clips, just like Karen did in the beginning
51:10
and it'll slice and dice your manufacturer distributor video. There are hundreds of ways to be able to get content
51:17
Just think out of the box, go find the best video that's out there
51:21
get it loaded, get it scheduled, and let's get this going. You guys, it looks like we publish a lot of content
51:28
We don't. We record a lot of content. We click a lot of freaking buttons, and it all happens for us
51:34
This isn't a heavy lift. We don't have a big social media team. We have Krista and I over here
51:39
I generate content, she clickety click, click, click. Next thing you know
51:43
it's all over social media and without us. Yes. Thanks all for Opus
51:48
Yeah. It does answer a lot of things. One of the things you talked about before we get off
51:54
you talked about, you don't even have to, you know, you don't even have to be on camera
51:58
And so one of the things you can do is you can record, but Opus works on video. So one of the
52:04
things you can do is record a video of you just doing your thing. And I'm going to show you
52:08
something because I actually did this for my website as my opening video. I uploaded a video
52:16
and then I did overlays of the whole thing. Technology isn't just about gadgets or software
52:24
It's about transformation. And it's not just for the big players. So again, let me unshare
52:32
what I did was I recorded me talking but I didn't want my face I wanted to put different images of
52:40
me and so I you can upload your own b-roll guys you can literally upload graphics you can upload
52:45
videos you can upload anything you want and place them right on top of the video and if you do that
52:51
across the entire video now you have an entire video of whatever images you wanted in there but
52:57
your voice in it. There's so many ways to hack this. Where's the baby? Where is the baby
53:05
Remember the baby you sent me? AI agent? Talk amongst yourself. Let me see if I can
53:12
So you guys, if you haven't enrolled in, once you get signed up, so make sure you get your account
53:18
Once you get your account, you can get on the list to be on the waiting list for Opus Clips
53:24
AI agent mode, which I know you guys have heard me talk about it, right? Conversational AI
53:30
agent AI, multi-agent AI, agentic. I have not introduced this yet. MCP, model context protocol
53:39
We'll go into that later. Throwing it out there. Agent mode is now a waiting list option
53:46
I was sitting on my couch and next thing you know, I got a video from Karen in the middle
53:50
of the night that had me talking and I was a child. I know you've seen those baby modes
53:57
And I'm trying to find it. So keep talking. Hold on. I would say when it comes to content, make the first priority, um, post something
54:07
make the second priority, let them see real people. And then throw in a little bit of AI
54:13
here and there, some interesting AI videos, but don't, if the only way that, uh
54:19
creating a faceless channel is probably not a good idea oh we need the qr qr code for ray
54:27
and for anybody else krista again perfect okay so krista added the um entire link inside of there
54:39
you guys click on that and you can get to everything or scan the qr code either way
54:45
But bookmark it so you don't lose it as soon as you click out of here. And, okay
54:51
How can I? Well, unfortunately, I'm going to have, I can't, it's sitting on my phone right now
54:56
So I'm not going to be able to actually show this. Unfortunately, unless I put this up to the screen, it is freaking funny, actually
55:04
You might as well just end on a funny note. I was good looking on one too
55:09
Show you how to take that one. Okay, here we go. Go ahead and stop sharing, Krista
55:13
It's done. Okay, I don't know if this is going to work, but I'm going to show you how to take that one minute video and how to use AI to slice and dice the video, add all of the subtitles, the title, the hashtags, do all of the homework for you
55:30
You guys have fun with it. Have fun with it. Okay. Karen, you've done an incredible job about putting all this together
55:38
I know you put a ton of time and energy into putting all these tools for everybody
55:43
You call them bonuses. I'm going to say these are tools. I want you to use them
55:48
It was very, very cute. But you guys are freaking amazing. All of you are here when you have other places and things to do
55:55
We absolutely love you. Thank you for taking time out of your business to work on it, not in it
56:01
Now go to work. Bye. See you on the next one, you guys. Thank you so much
56:05
Love you all. Bye. Are we still live? I don't know. are we live? I think we're live. Oh, we're live. God love you guys. Oh no, I don't have baby yet
56:22
There's no grand baby yet for all of you following my
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