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How NBCLX is Reinventing Local News
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Jun 25, 2020
Join Livestream Host Caren Glasser, Managing Editor at NBCLX, Matthew Glasser and Visual Storyteller at NBCLX, Cody Broadway on this episode of Caren Glasser Live! #nbclx Check out more shows here: http://www.carenglasser.live. Follow us on Twitter: http://www.twitter.com/carenglasser Follow us on Facebook: http://www.facebook.com/carenglasserlive Follow us on Instagram: http://www.instagram.com/carenglasser Visit The Super Boomer Lifestyle store: https://thesuperboomerlifestyle.com/ #nbclx #nbcuniversal #localnews My Direct Links, Programs and Equipment I use for my Shows and Promotion: BeLive: http://bit.ly/3p7E0DB Get Your Book In Front Of Thousands of Potential Buyers! https://bit.ly/2HJ38Qu Logitech HD Pro Webcam: https://amzn.to/362BuXP Wired Earbuds with Microphone: http://amzn.to/3p1pmOi Lavalier Lapel Microphone: http://amzn.to/3p9EFVo Blue Yeti USB Mic: https://amzn.to/395hExi ATR2100-USB Cardioid Dynamic Microphone: http://amzn.to/3qzEy5A
View Video Transcript
0:00
hello everyone Karen Glasser here and welcome to Karen Glasser live we have a
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great show for you today the topic how NBC LX is reinventing local news and
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we'd love to hear from you so whether you're here live or on replay let us know that you're here comment below and
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say hi let us know what you're thinking so today we have managing editor of NBC
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LX Matthew Glasser joining us NBC LX is a new NBC Universal owned television
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stations news network previously he was the executive producer of investigations and Enterprise at NBC
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Boston and New England cable news Matthew was also the executive producer of special projects politics and
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investigations for NBC Connecticut and an investigative and medical producer for KNBC in Los Angeles he was the
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creator and showrunner for two national reality healthcare shows and he has an extensive experience in media
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communications and marketing Matthew has a master's in broadcast journalism from
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the University of Southern California and a bachelor's in public policy from Occidental College and in full
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disclosure I'm proud to say that Matthew is also my son so without further ado I
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bring in and Matthew Glasser hey Matt how you doing I'm doing well how are you thanks for having me I am delighted that
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you're here why don't think we've ever gonna show together whatever not you know usually people get my last name
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wrong so I'm glad you know finally someone who spells it and says it right us too I'm a get my name wrong all the
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time must be the same last name I guess any anyways we're really happy that you're here today and we're as I said
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the topic is how NBC LX is reinventing local news so let's just jump in and the
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first question I really want to ask you is why why did NBC Universal create NBC
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L X sure that's a great question so I've been in media for over 20 years and other than the graphics and the
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quality of the picture it really has remained the same over that period of time and even further back if you
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consume news it looks the same today as it probably did when you watched in the 90s in the 80s and the 70s you have
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people in suits behind us you have people out in the field holding microphones in front of Bilt's static
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buildings it's very template driven it feels the same the stations look the same you know if you're in a particular city and you
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scroll from station to station you would be hard-pressed to tell the difference and as a result over time there's a
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large percentage of the population that doesn't feel that that kind of storytelling is relevant to them they
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don't get a lot out of it and especially among younger consumers of media and so we wanted to create a way of telling
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stories that resonated with a younger audience millenials Jen's ears and doing
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it in a way that hadn't been done before and that is a combination of things that is being more authentic that is getting
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away from the template driven model that that most local news uses that means not
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worrying about how long a story is if a story needs five 1012 minutes we give it five ten twelve minutes you'll notice if
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you watch our work it feels more like the storyteller is talking with you not at you these are conversations we want
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to have with our audience these are deeper dive stories about context and analysis so we get away from
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headlines and we look at big issues of the day and we tell that full story so I
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have a comment here buck weber says what obstacles did you run into with the NBC
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higher-ups and selling your ideas that's a good question and I'm proud to say
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that it was actually spearheaded by a lot of the higher-ups the president of the own television station group Valerie
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Staub this was part of her plan to do what I said it's how do we reinvent news
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so that a new audience will come to appreciate what we have to offer and so they've been nothing but supportive and
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with our launch they've been incredibly supportive of what we're doing and and have encouraged us to keep kind of
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pushing though those boundaries of how we tell stories you know I NBC Universal is very big proponent on
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quality reporting quality journalism that always has to stay the same whether or not you're telling the stories
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differently but what they've given us the permission to do is you know making sure once the facts are right once the
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journalism is solid being able to try new ways of telling those stories and experimenting with new ways of a
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presenting them to our audience well one of the things that I really enjoy about
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it is you've gotten away from the sound bites it felt like that as the years have gone by the news became sound bites
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how many few words how few of words can we actually tell a story and that's all that people would listen to so that's
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one of the things that I really enjoy about the stories because they are deep dive so what makes this different what
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makes you different NBC L looks different from other media outlets sure so I think I think pretty
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much everything we do is is different ranging from how we communicate with our viewers like I said it's it's about
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having a conversation with them it's about feeling like we are talking to them as opposed to talking at them we're
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available on all platforms so unlike a lot of media outlets that really want you to consume media the way they want
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you to you can consume NBC LX how you want to we have our website LX
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comm we're on YouTube we're on Facebook or on Twitter you can watch our live stream we have we're a
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24/7 live network if you have an antenna you can get it over the air in over 50
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markets you can watch it on cable you can watch it on YouTube TV so that the goal was to kind of be distribution
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diagnostic right not force our viewers to consume media how we want to but to give them the option to go where they
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want when they want and watch it on their terms meet them where they are right exactly so this is a great segue
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I'm gonna bring up the site so people can actually see it because there's something that you're going to notice right off the bat and that is it
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literally is in the center of the screen and I'm gonna put this on so low so we
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can see this and Matthew as we're looking at this do you want to talk a little bit about what people are seeing
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sure so this is art this is the LX comm website and as Karen said you'll notice
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that it doesn't look like a traditional website and that's because it was built to be mobile friendly first what we know
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about our audience what we know about younger consumers of media is that they almost exclusively consume media on
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devices on their cell phones on their iPads and so if you go to our website on
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one of those devices this is perfectly formatted for that for ricky'll screen it fills the screen beautifully if you click on a watch
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video the video comes up you can turn the phone horizontal if you want to see it in sixteen by nine or you can watch
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it in vertical as well it will it will adapt to how you want to consume but so yeah so it looks a little narrow when
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you look at a traditional browser but we have found that the majority of our audience doesn't consume media that way
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they don't sit at a laptop they don't sit at a computer they sit on their phones on their tablets and when they
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consume media that way so we wanted to make the experience special for them and more friendly for them and I and they
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can watch live too so up at the top left hand corner there's a button here so if anything is online right they could just
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click that and watch life however life how often you go live so we have we have
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programming 24/7 we do live news between 8:00 and 10:00 a.m. Eastern Time and we
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do it between 8:00 and 10:00 p.m. Eastern Time so we have four hours of live news a day those live newscasts are
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repeated after they air so that the West Coast doesn't have Cecily get up as early to watch the live but we're doing
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out we're doing four hours of news out of our Dallas newsroom and if you watch that you'll notice that that's very
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different too so it's not only how we tells individual stories but how we present an overall newscast our set
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wasn't actually built by us by a TV set designer it was built by an interior designer because we wanted it to be a
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space where where our hosts could interact our hosts could feel comfortable sharing important topics and
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we we will spend an entire top of the show 1215 minutes deep diving into one
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topic so if you look at a traditional newscast you know where they try to get as much as they can in that first 15
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minutes they might give you 40 stories of 20 seconds each how much can you really learn about something in 20
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seconds we will take the topic of the day or a topic that we think is interesting and we will bring on guests
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we will do a storyteller piece we will really deep dive into it and really take the time it deserves to kind of get to
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the to the analysis and the context that our viewers want and I think that when you're doing that you're really it feels
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like you're listening to us as viewers giving us what we really have been asking for for quite a while
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I'm one of those people that doesn't watch the news anymore I just turned it off I don't want to watch it anymore I don't want to see what I'm seeing I
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don't want to get sound bites if I want to learn something I used to go google it or search for it or do some research
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for me this has become a platform that I can search for topics and I can really
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do the deep dive as you say now here's the question that really has been on my mind because I know that you have
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recently moved to the area to take this position what was it like launching NBC
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LX in the middle of a pandemic in you know in a great time of social unrest I mean
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it had to throw some roadblocks at you yeah it really it was it was challenging
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and I'm so proud of a team for being able to work under really really challenging conditions it was only up
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until two one or two weeks before we actually started broadcasting our local news that they were even in the cloud to
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go back to the building so we were doing rehearsals from people's houses we had planned that had we not been allowed to
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go back to the studio that we would launch with with people working from home and so we finally were able to get
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people back into our data studio but they had one one and a half weeks to really pull things together and get on
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the air but it's really shown you know what people are capable of during these difficult times our storytellers many of
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them haven't been able to go out and do a lot of the shoots that they normally would they've been using zoom they've been using Skype they've been having
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people use their cell phones to send them video that they didn't edit they've been incredibly resourceful in telling
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these stories and it's real tribute to their creativity and the professionalism I think of being able to to do this and
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I didn't you know the other thing the the social unrest and racial injustice I mean that's one of the stories of our
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generation and there was a great responsibility in in telling that story well and being able to provide more than
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just the headlines and so I think everybody in the group and we spend a lot of time behind the scenes talking
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about how do we cover something that is so monumentally important and and I'm really proud of I think we've done some
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and fantastic work that others haven't on the topic and we'll continue to do so and Cody who you're going to meet a
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minute you notice what's been one of our top story tellers and telling some of these really important stories so if
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you're just tuning in we're talking with Matthew glass or managing editor of NBC LX and as he just mentioned we're going
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to be bringing in visual storyteller Cody Broadway but before I do that I would like to introduce him so that we
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know who he is Cody is an 8 time Emmy award-winning stout storyteller who has won Emmys in both the heartland and the Lone Star
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chapter most recently he was named in the 2040 class of 2019 in West Texas Wow
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his stories have been featured from local TV to international film festivals worldwide to now NBC LX where he is a
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visual storyteller Cody takes a cinematic approach to every story details from music to visuals every
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story presents a unique experience so without further ado I'd bring in Cody
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Broadway here he is hey how's it going it's going great I'm so glad that you're here I was
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actually watching you nod your head as Matthew was talking about the different things because you're an agreement I
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mean you would not be just be CLX if you were not in agreement I'm one of the
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reasons that you're actually on the show as I had said to Matthew that I had watched one of the episodes or oh they
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what are you calling in and up in each one of our stories it whatever story story about a 1992 op-ed which was
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amazing and it's about - back in 92 - young people of 13 year old and a 15
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year old I believe we're in extra inextricably connected without even
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knowing it and fast forward to now the the young ladies had this article
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literally on her refrigerator so now that's the night I'm so glad that you're
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on because it really struck a chord with me as to how we bring the history into into the the present so you've been a
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news director you're filming why why did you become an NBC elect storyteller you
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know right before this like you mentioned was a news director and it's always been on my heart to really get
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back to storytelling I I just there's something about it that I love connecting me the viewer with the
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subject and the way you know I'm able to tell this to worries of really just allowing that the
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viewer to take our a lot in a subject to take the story I try to limit myself in
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the story as much as possible because the subject knows the story more so to be able to go back to storytelling like
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we are doing now it's really restored my faith in in local TV you know to be able
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to tell the type of stories that we're telling every single day is really special to be a part of you you for and
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as I mentioned just a few seconds ago you've recently done several powerful stories about race and social justice
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why don't you tell us a little bit about those and with some of your favorites that you've done and why NBC LX is in
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the right place right now to tell those stories I really think my favorite one so far is
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probably the the talk it was a a difficult conversation to have growing
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up in a lot of black households about how you're going to be treated differently so that was one of my
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favorite stories because of you know we're having those conversations as a team off-camera and behind the scenes on how
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do we approach these you know Matthew hit it on the head you know how do we approach this moment in time in and
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really tell the story different than what you wouldn't typically see on local television so to be able to go and tell
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a story that is a a sensitive topic and a lot of households across America and
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and to really put my experience into it as well that was was probably one of my
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favorite ones so far so what happens you mean especially because we're in a pandemic and it's it's not easy it's not
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the same as it used to be you just go take your car out and you do your episode yeah what has been different in
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the way that you put things together you're you're working remotely mm-hmm yes working remotely everything so far
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that I've done over the last couple of months it's been through through Skype and that was one thing that I was
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wanting to challenge myself as a storyteller was how to take these stories and make them you know hit an
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audience and it makes someone resonate with it even though it's through Skype and you know gets back to music
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visuals how can I shoot if I'm shooting at home is it shooting the the computer screen what are the little things that I
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can do to take that story to the next level so that's really been the biggest challenge is thinking of every story how
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to make it different than the last but still you know keep moving forward I guess with with innovation of technology
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so this probably had been the biggest challenge so Matthew did you know Cody
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before this I didn't I met him when I came on board and I'm so glad to have
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him as part of our team I'm he's he's a gifted journalist gifted filmmaker I mean he really understands the spirit of
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what we're trying to do both in the way we tell stories cinematography wise but
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also the spirit of the editorial of really trying to find those stories that
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resonate with with our audience you know one of the things that I love about NBC LX is in a lot of newsrooms an editor
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will assign stories and those science stories sort of based on their sphere of the world and their view of the world
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and say these are what it's important to go do this mdac LX is a different motto we tell to our storytellers in the
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different parts of the country what are you seeing what are you feeling what are you thinking about what's on your radar and we give them great latitude to tell
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us what those stories are and you know I will sometimes assign a story but most of the time Cody will come and say I'd
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like to do something on this it's something that I'm seeing it's something that's interesting me and but go for it go do it and I think because it's its
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storyteller driven we are we're telling stories that are being missed in a lot of newsrooms and I'm proud that our
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storyteller core is fairly diverse and so they're telling stories that I also think are being missed by a journalism
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world that is is is is overwhelmingly white at the point you know it's made progress over the years but it still has
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a long way to go and so I love the fact that we that our storytellers kind of tell us what they're seeing out there
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what's been the response from from the public first let's talk about the public viewers people that are watching this
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what has been the response first with the format the way the stories are being
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told let's talk about that we'll get to the website in a minute but what has been the response from the viewers are
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they assume they're enjoying the because they're coming out and I'm seeing I'm seeing a lot of like sand and
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chairs and all sorts of stuff like that what's been the response yeah I think it's been a overwhelmingly supportive
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and I think it's kind of you kind of said you saw something that resonated with you you wanted to meet Cody we get
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a lot of that um I think we're filling a need that a lot of people have felt
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needed to be filled for a long time they like you said they were tired of the 10-second sound bites they were tired of
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seeing headlines at 5 o'clock that they had seen all day long on their phone they were really looking for something
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that had more context analysis something that had a point of view of something that it felt more conversational and so
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whether they consume our stories online individually when they watch our news I say the response has been it's been
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overwhelmingly positive the biggest challenge for us is obviously starting a new media network in a time of a lot of
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media noise it's you can have a great product and a great team but it's hard to break through that noise when people
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are bombarded by thousands of media messages a day and so our big challenge now is as being a new entity is how do
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we get people to give us a chance I think once they watch us they will like us and they'll want more but it's a
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challenge obviously to get them to to find us into it give us it give us a chance it's one of the reason I wanted
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to have you on because for me this particular way of storytelling is brand spanking new and I really really like it
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you and I Mathieu have had conversations in the past that media as we know it is not the same anymore it's not it's not
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we're never going to go back to the way it was with your all your channels and your stations and traditional media you
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turn your television on you've got all these platforms that are streaming live at this point and the fact that we're
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able to do something like this and watch the shows and meet people exactly where they are for me is is quite powerful
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it's one of the things that I do with my show I want to make people where they are not make them come find me I want to
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meet them where they are what has been the response to you Cody I've received really a lot of great feedback a lot of
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people wanting to to be involved especially when it comes to finding subjects to tell stories over a lot of
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people are enjoying the type of stories that we're telling because it's not you know a 10
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second or even a minute soundbite if this is something that's more documentary behind the scenes and really
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going to have an open and honest conversation and and this is what people want especially in a time like now are
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you guys gonna be revisiting some of these stories to do follow-ups and I would love to yeah yeah absolutely I
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think so the other thing I think that resonates is a lot of our pieces are solution oriented so one of the concerns I've
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heard over the years in working in media is you only tell us the bad part you don't tell us like what the possible solutions are a lot of em you select
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stories include call to actions so not not partisan call to actions but if if
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it's a climate change story for example there's things you can do in your own Hall to make an impact if it's if it's a
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story about racial injustice here are ways you can can learn more here are books you can read you know we make sure
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that we empower our viewers and our and our readers to really be able to take
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the information we provide and do something with it and I think that's something that's been missing in a lot of traditional news I would agree we have another comment
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would you say that your format is filling the void that has been created by the destruction of print media and
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what they did was storytelling loaded questions yeah you know I yes I think in
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a lot of ways that's true I think I think every community needs a good local newspaper and I think it's a travesty
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that so many of them have gone away and the ones that remain I've been kind of cut to the bone local newspapers serve a
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really important function and one of the benefits newspapers have had over the years is they can devote 3,000 words
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5,000 words to a piece and really get going deep really include a variety of
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opinions a variety of use whereas TV is traditionally been very tight in terms of deadlines in time so you get your
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minute 30 and you move on I think I think every CLX is sort of kind of a hybrid of that traditional newspaper
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expose three thousand word essay combined with the power of visual storytelling so we called this
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reinventing local news so let's talk about the local news stations out there how are power
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the other NBC stations are they embracing this the regular media or are they standoffish or they grabbing it and
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putting these episodes right on there their shows sure well one of the most interesting things about this whole initiative is
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that it's being run out of the own television stations group so it's being run by the person who's the president of
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the stations it's not another NBC News entity that's coming in and saying we're gonna do it different we're gonna do it
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better it's we're in a lot of ways a laboratory or research and development wing for our TV stations mm-hm and so
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our success and our learnings and what we do the goal is to translate that to our stations in the different markets
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our boss Matt Goldberg is frequently talking to the news directors and the general managers and sharing best
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practices sharing what we're doing they're watching our shows and well you know they've been around a lot longer
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it'll take longer for them I think to integrate some of our learnings the goal is that over time they start to do some
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of the things that we're doing that we've found to be successful you know one of the benefits of being kind of a new startup it's we can experiment we
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can take chances we can learn they can then take those learnings and without
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the failures and apply it to what they're doing in Miami Los Angeles San Diego and I think they're very
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supportive of that and I think they're very excited about the idea of having a group like us to kind of point the direction most news directors that I've
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spoken to know that the current way of doing news is not sustainable the viewership is skewing much older it's
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it's getting smaller you mean I've been doing this like I said for about 20 years the numbers just keep going down
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fewer and fewer people are engaging with local news you know new Cody can attest that as a news director I'm sure he
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looked at those numbers on a regular basis mm-hmm so news directors know that things have to change the question has always been how do you change what does
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that look like and so I think mbc LX presents a really compelling case or here are some things that you should be
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doing with your local newscasts to bring in a new audience Tony you want to put
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Cody the bio because he's been both news director and storyteller yeah I agree I think you know the the viewership on the
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local news side as a news director and in West Texas I was seeing a huge drop-off it was difficult to to get
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people to buy in to watch local news especially when we had a newscast at six o'clock and and
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then there was nothing else you know since I really the early morning so we
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had a cast was six to nine and then we had a big break till six o'clock in the
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evening well there's a lot that happens in between so to have people wait around till 6 o'clock to watch something it was
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difficult so we saw a huge drop-off in numbers through the couple years that I was there and we were trying to innovate try
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to change up things and it's it's really difficult one thing that LX has done that I really do like is that they've
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invested in gear storytelling gear that is really the top of the line stuff and we're using somewhat a story yeah so
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cinematic cameras I mean we're using some some film cameras so once we we get back to going out and shooting we'll be
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able to use those a little bit more but before all of this you know we've been using cinema cameras Blackmagic cameras
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that you see in short films some even feature prompts use a lot of these a lot
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of this equipment so to be able to use that stuff and go off and tell a story
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as in-depth as we do you get that documentary look that documentary feel and also we have a huge sound library
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when it comes to music so all of those little elements that you can take put together into a story you're already
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gonna see something different and we're hoping that a viewer will tune in and it's something that you can sit down and
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really binge watch it is really what what I've gotten out of it over the last call at once so if you're just tuning
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and we're talking with Matthew glass or managing editor of NBC LX and visual storyteller Cody Broadway and I think I
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just interrupted you Matthew what were you gonna say no I was just going to say you know in this day and age you're not just competing with other media outlets
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you're competing with all forms of media so your stories have to be both good journalism and and entertaining people
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will not watch something unless they find it to be entertaining and moving and so by giving our storytellers these
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tools of filmmaking it allows them to do both good journalism and create really interesting
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stimulating content that people want to watch well and your calling I mean Cody's called a story
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that's that in itself is different we don't normally I mean that's in traditional news I don't think we call
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our reporters a lot of reporters so just by setting that up and also calling them
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you calling a Cody a visual storyteller you're basically letting us know before
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we even watch that this is going to be something different would you agree absolutely and again you you have made
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it very clear you are meeting people where they're at so remind us again where people can actually watch this
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obviously they can watch it on the site and I'm gonna bring it back in for a second so the best place to go is LX
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comm that will allow you to see our extorted and published but it also
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there's a link right on top where you can watch our live stream so if you want to watch our newscast for 8:00 a.m. to
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10:00 a.m. Eastern Time or a p.m. to 10:00 p.m. Eastern Time
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you can do it there it's also we have a YouTube channel we have a Facebook group
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we have Instagram we have Twitter and then like I said in about 50-plus markets we're now
27:47
available over-the-air so if you have a lot of people have tried to cut the cord and are now getting there to be with
27:55
antennas which in a lot of places works surprisingly well you can get it if you rescan your TV and you're in one of
28:01
those markets you can get it over the air and then you'll start seeing it roll out on certain cable networks some folks
28:06
who are a little older probably like cozy which is an NBC station that shows a lot of old 80s and 70s TV show where
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we're similar tear to that so we're usually right next to cozy if you find them we should be close to that and then
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we'll start to roll out in things like Roku Apple TV Wow YouTube TV in the next
28:25
month or so as those come online that's I mean that's just so exciting I mean it's so so exciting so Mike Mike my next
28:33
question really is what do you see in the future where are we going with all of this well I really hope that what
28:39
we're doing catches on and I think you know there's a lot to be learned from this and be select experiment obviously
28:45
we hope that our stations within the NBC family adopt a lot of what we're doing but I think this would be good for
28:51
journalism as a whole if other media it's recognized that some of the things we're doing here are stuff that they
28:57
should adopt this this focus on time that everything has to be within a certain time I think has done a great
29:02
disservice to journalism there's been consultants who tell producers that they have to have a certain number of stories
29:08
in an hour and basically it becomes the quantity over quality so I would like to see us
29:14
get past that obsession I'd like to see us focus more authentic storytelling if your newscast looks like everybody
29:20
else's you're doing something wrong you're not providing value and stop chasing headlines because we live in a
29:26
day and age where headlines are popping up all day long on your devices you don't need to see headlines again at six o'clock you need to know the context and
29:32
analysis behind those headlines all right you know this happen now we're gonna tell you why these to you why it
29:38
happened and what you can do about it and that's I think the model that I'd like to see more for more media outlets
29:44
embrace and I'm proud that we are we're on top of that and Cody what are your thoughts where do you think it's going really the same thing I hope to see
29:50
quality over quantity really it more in-depth storytelling documentaries over
29:56
the last five to ten years of really just taking you know the world by storm a lot of people are sitting down binge
30:01
watching the these types of stories on Netflix Hulu even YouTube and and you
30:08
know to be able to take those into local TV and go out and go out into your neighborhood and find those types of
30:15
stories and tell them sink your teeth into it your neighborhood and in community is desk report so I think what
30:21
NBC LX is doing okay I think coding is
30:27
frozen so all right I'm gonna do to refresh himself and and while Cody is
30:34
refreshing himself I we're going to give people ways to get in touch with with
30:40
and to follow NBC LX so let me just bring Cody back in and
30:47
he's good all right so one of the ways and math you've already mentioned it and
30:52
we've already shown the site people can go straight to the site they can go to LX comm there's no NBC before it it's LX
30:58
dot-com and you also mention that you that you guys have an Instagram account so
31:03
at NBC LX you also have a Twitter account and that is at NBC LX and
31:10
finally you also have your Facebook presence at NBC LX any one of those or
31:16
all of those are great ways to stay in touch with NBC o X absolutely right
31:23
any last-minute thoughts Cody I'll let you go first and then Matthew oh let you close it up Cody Glassman had thoughts
31:29
about where we're going with all this in your thoughts yeah I think last minute thoughts is this is an important time
31:35
for for us to be able to go out and tell stories these are the type of stories NBC LX and the type of discussions we
31:41
are having among storytellers is is important and so for us to be able to
31:46
take our experiences and storytellers and put them inside stories and go after and tell those difficult or have those
31:52
difficult conversations is very important so this is the future and I'm just so glad to be here
31:58
well we're glad you're here on the show today Matthew what are your last thoughts I think in your eyes
32:03
challenging as it's been to launch during three crises the economic crises the pandemic crises the fight for racial
32:09
justice we couldn't have come online at a better time this isn't time that NBC LX has
32:14
really needed we need storytellers we need journalists who are taking the time to tell these important stories to
32:20
really get into them to get diverse voices and empower those voices and and promote those voices I think you know
32:27
it's a great time for us to be doing what we're doing and I really excited about what the future holds and I would
32:32
just say to the audience's like I said earlier we want this to be a conversation one of the things that's great about NBC LX and the reason we're
32:38
on all of these social platforms is that we want to hear what you think we want to hear what stories you think we should
32:44
be doing if you're an expert on something let us know there's probably a story working on that could tap into that expertise but we don't want it to
32:51
be a media outlet that just talks at you we want to engage in a conversation and so find us talk to us share with us what
32:58
you have to say and we're here to be your media outlet I love that and I think it's just so important and I want
33:04
to thank you guys for taking time out of I know crazy busy days as you're pushing
33:10
out all of these stories and I want to thank you and I also want to thank our viewers because you guys have a choice as to have you spent
33:15
time and you decided to spend it with us today and we are thrilled about that we want to thank you so go out and give
33:21
somebody an awesome day and we'll see you next time on the next caring class or life goodbye everyone
33:26
thank you
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