Own It. Don't Rent It! Why Content Creators Must Stop Building on Borrowed Ground

If TikTok disappeared tomorrow — or YouTube changed its algorithm again — what would you actually have left? Most creators have built their entire business on land they don't own. A platform that can change the rules, the algorithm, or the terms overnight. That's renting. And renting has a cost. In this 15-minute session, Caren Glasser (The Tech Evangelist) and Jan Creidenberg, Head of Video Growth and Strategy at Open.video, break down what it really means to own your content, your channel, and your audience — so no platform decision can take it away from you. You'll learn: ✅ The real difference between renting and owning your audience ✅ What content ownership actually looks like in practice ✅ How to control your own monetization — no platform ad-share, no policy surprises ✅ Why the time to act is now, not someday The time to own your content isn't someday. It's now.