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What's Your Story!
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May 14, 2018
I invite you to set up time with me by filling out the form below: http://www.ConnectWithCaren.com What's your story? On this Little White Lie Caren talks with Sheila Kennedy of The Zebra Ink about publishing and more. Join the conversation! #LWL Check out the LWL Digital Magazine here: http://bit.ly/LWLDigitalMagazine My Direct Links, Programs & Equipment I use for my Shows & Promotion: BeLive: http://bit.ly/3p7E0DB Get Your Book In Front Of Thousands of Potential Buyers! https://bit.ly/2HJ38Qu Logitech HD Pro Webcam: https://amzn.to/362BuXP Wired Earbuds with Microphone: http://amzn.to/3p1pmOi Lavalier Lapel Microphone: http://amzn.to/3p9EFVo Blue Yeti USB Mic: https://amzn.to/395hExi ATR2100-USB Cardioid Dynamic Microphone: http://amzn.to/3qzEy5A LED Video Light Kit: http://amzn.to/360Qg1w Neewer Ring Light Kit: http://amzn.to/392bON2 (Some links on this video page may be affiliate links that can result in small commissions & help support the channel, they DO NOT cause you to pay any extra money for an item)
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What's your story
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We talk about that and more on this episode of The Little White Lie
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Hello, everyone. Karen Glasser here. I'm so glad that you're here. The Little White Lie is all about the lies that we tell ourselves as we get older, no
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matter what age that we're in. And today we have a phenomenal show. I'm very, very excited about the show today
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If you're here on replay, we're delighted. Make sure you make a comment below and we will make sure to go back and answer you and continue that conversation as well as you would like to share the show
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Oh, my gosh, we would love you forever. Go ahead and push that share button and send it out to your network
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We would love to have you and your network joining us today. And join us in the Little White Lie community because you can continue the conversation there as well as find out more about being on the show and about being in the magazine
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This is such an awesome experience, and I hope that you'll join me there as well
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So my guest today is Sheila Kennedy. She is an author, a publisher, and the owner of The Zebra, Inc
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She helps authors build their pages, platforms, and profits. I like that. I love about building those profits
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She's a two-time solo author, and as a publisher, Sheila opens the doors of opportunity for authors and speakers to be seen, heard, and hired
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Aside from her daughter, her greatest joy in life is connecting others with the resources and audiences that they need to succeed
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I would venture to say that we all need a Sheila Kennedy in our corner
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So without further ado, let's welcome Sheila into the show. Hi, Karen. Thanks for having me
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Hello, Sheila. How are you? I'm great. How are you? I am so awesome at Auto Be A Sin. I am so glad that you're here with us today
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And as we do each and every week, we like to ask our guests, what is your little white lie
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So Sheila, spin. Okay. So when I was in kindergarten, my kindergarten teacher didn't want me at her school because I didn't have enough imagination
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And I wouldn't be able to play with the other kids. And so that formed me my whole life
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I was like, oh, I don't like have imagination. Well, when I decided to open my home staging and redesign business, I didn't do it for about a year and a half because I believed that that little white lie that I didn't have creativity or imagination and didn't think I would be successful
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successful. Right? So I, but I overcame that little white lie. I found the truth in that. And
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I actually had a successful staging business for five years before I closed it to start coaching
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and publishing. Oh my gosh. Well, I didn't even know that. I did not know that that was your story
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That's, that's an amazing little white lie. So as we know, the question today is what's your story
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Why is that such an important question? And and why do you think that people need to know what their story is so that they can actually do something
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Well, because we probably don't know what direction we want to go into unless we know where we came from or what, you know, makes up what we believe
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And a lot of times I find that we believe things that aren't necessarily true
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And so I think that the pursuit of that truth is important. and that can happen in lots of different ways
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But I love the idea of being able to have people write down that story and be able to share it
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So, you know, I've done that. As I learn things I share them and that helps people find what they need in their stories So you so cool That is so cool I also know that you do something called pop ups
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Oh, yeah. Well, right. Well, when I was public, you know, as when I started publishing books and I realized that part of my story is that I didn't
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I had lots of questions and I needed to know how to sell the books and I needed to know how to get in front of audiences and all of that kind of stuff and had no idea
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And so what I do now is help authors figure out, you know, I figured that out for them
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And so the pop ups are actually a little bookshop where they get in front of their audience because they don't want to put on their own event
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It's hard to ask people if they'll host for them and, you know, a book signing and things like that
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So I take care of all of that work for them and just bring the public in and authors together and so that they can sell their books and mix and mingle and network and all of that good stuff
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That is such a cool idea. I mean, we hear about pop up restaurants and pop up, you know, events, but a pop up book
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That is so cool. And I and I think that as more and more people hear about that, your phone is going to be ringing because they're going to want to do what you're doing
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I mean, well, I would love that. And I'd love for them to join us. It's a great time. You know, we've had a couple hundred people come through
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And that's, you know, it's a great opportunity for an author to be able to sign a book and have a conversation with their readers because we don't normally get that
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You know, people buy it on Amazon and nobody knows who buys it and who's getting it and how it's impacting them
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And this actually gives you a really personal experience, which I love. That's awesome. And I saw that we had a comment that came up wanting to know how to get in touch with Sheila
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And we will definitely put your contact information up later how they can get in touch with you
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Thank you for asking, though. I've also heard you say that when people are writing their books
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they should hold on to some of the good stuff and not put it all out in the first book
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Why is that? Well, as debut authors typically go, they don't have an extensive platform
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Some of them do, but most don't. And so if they put their heart and soul and all of their good, good stuff, if you will, in their first book, they're going to lose
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It's not going to be in front of as many people as they would like. So I usually will tell people if you really make your second book a little bit more beefed up because your platform is going to be different
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people will have been introduced to you they know you and like you they trust you all of that kind
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of stuff and it's a lot easier to sell the second book than it was the first book and um so we if
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you really want to make an impact the best thing to do is to do it in book two that is such great
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advice and I think it may even take the fear a little bit of the fear away because you already
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know that the first book is only the prelude or the or the preamble to what even the better to
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come, right? Absolutely. Absolutely. How do you help people tell their story? How do you help
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people tell their story? Yeah, well, I go through some of it as a series of questions and just
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asking the right questions. You know, I listen to what people are telling me and then we kind
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of dig in and find what their story might be and how that will be received in the marketplace
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you know every not everybody's gonna write a memoir but usually everybody has
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at least one lesson that they want to be able to share with somebody and that
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they want to impact the legacy piece you know that kind of thing and so I help
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them figure out what is the legacy that they want to leave and how can publishing
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or writing play into that so here a question I want to ask you what it what happens when somebody comes to you and says Sheila I want to write I want to write a book and it going to make me wealthy and rich
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and I'm just going to be able to retire after I write this book. What do you tell them
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Well, I usually, I mean, probably 90% of my job is managing expectations, right
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so I will tell them that if they were intending to write a book and sell enough to make them rich
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that they have to sell hundreds of thousands of books and if they want to do it I mean it's
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absolutely could be done but there's lots of work there's lots of money that needs to be invested in
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that and that kind of thing so if they want you know I think if I did it I did the calculations
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that if somebody wanted to sell or wanted to make a million dollars, they had to sell 111,000 books at $20 a piece in order to, you know, make a million dollars
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And so when you put it into what is the real deal with the numbers piece, you know, most authors make their money on speaking
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on events that they have, programs that they put together, teachings, coachings, things like that
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Most of them are not going to make their significant money on book sales
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But that book might give them the opportunity to be on the stage or to do an event
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To sell their product right so it might be the book that it's the leading piece that will yeah
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I totally understand that that's great. So I have a question for you. What is something that people don't know about you
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Hmm well probably that I have not It sounds very strange as a publisher, but I don't read for pleasure anymore
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I used to be that kid that was reading all the time
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I remember fighting with my dad about he made me go play a sport instead of read books
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I can't even remember the last time I read a book for pleasure
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I read all the time, but it's never just because I want to read a story
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That's something that people are like, well, you sell books. You read books all the time
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And I was like, yeah, but it's different. I'm editing them. I'm checking for content, different things like that
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It's totally different than pleasure reading. That's great. I totally resonate with that
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I used to be a voracious reader. I used to read under the covers at night until wee hours in the morning
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And now it's like I wouldn't even know what book to pick up. So a call out for all of our viewers out there
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Do you have any recommendations for some good fiction books that you think Sheila and I might want to read
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put them in the comments I'd be curious to hear what you guys are reading out there and if you
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have any questions for Sheila right now please feel free to put them in the comments and we will
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make sure to put them up on the screen as well so I want to move on to the next piece of our
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of our interview and have you share one tip that with our viewers and I know we're going to be
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leading into something that's so cool that you've been doing for a while and it really changed your
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way of doing business. So tell us about this one tip. Okay. Well, the one tip is probably
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that I can share is the daily magnet. And it's something that I do obviously daily
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I started that when I was writing my second book, Choices to Changes. And I did not have enough. I
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interviewed 12 entrepreneurs and they were amazing and they gave me their, you know
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pretty much their success tips well I didn't have the money to publish the
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book and I didn't want a crowdsource and I didn't want to you know take out a
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loan or anything like that so I thought well they these people are making tons
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of money and they just gave me their best practices so why don I put them into a sequence and then I will um you know practice this for 60 days and see if I can raise money And um so in 60 days
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I tripled my income. I was attracting only my ideal clients and I was accepting speaking engagements
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and so it I kind of felt like I proved that it worked and so um you know I I raised the money
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and then what happened though is I stopped using it and because I got cocky I was like oh yeah I
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just you know proved that this works and this is awesome and you know I'm gonna well anyway things
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started falling apart and it wasn't until I started practicing with the daily magnet again
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that I maintained enough money to publish the book. And so the book itself is actually a proof positive that the Daily Magnet works
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That is awesome. Honestly, I had a Susan who just popped in to say hello to us
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Hi, Susan. How are you? How cool is that? So I am sure that we have viewers and listeners right now that are saying
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well, wait a second, how do I get involved with this Daily Magnet thing? Is there something that they can be doing
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So tell us a little bit about what you're doing right now. Sure. So the daily magnet is a sequence of practices and things that you need to keep track of every day so that you it's basically focusing on abundance and it's and it's attracting that into your life
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And so I have actually a link if they want to check that out
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I think it just scrolled below. But if they I will put it in a form where they can follow it if they want to sign up and I will send it to them once I have that all set up and secured
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That's awesome. That's very generous. We're also going to put a link right down in the comments as well in the description so people can actively click that hyperlink and get involved and join you there
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Any last minute thoughts or last thoughts that you'd like to share right now
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Because I can't believe it. We're almost done. Well, I think I would just really encourage people to pursue their story
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And that is going to be your best marketing lead. That is going to be your the more confident you are and who you are and where you've been and where you're going to go
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then the better off your business will grow, your platform will grow, your followers, your impact, all of those things
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So if you have not done the work, then I suggest that you do that because telling your story is one of the most powerful things you can do
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Amen. I want to thank you, Sheila, for sharing your story and your little white lie with all of our little white liars out there
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I really, really appreciate it. And I want to give a shout out to my collaboration partner
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113 Branding, Joey Garrity, who is producing the show and who is right there behind the scenes
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You may not see her, but I feel her. She is awesome. And I want to thank her because of all of her hard work
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This is a passion, you know, what we're doing here and getting the message out
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So I want to thank her. And I want to thank our viewers. We know that you have a choice as to how you spend your time
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And you chose to spend it with us today. And we are eternally grateful. So thank you
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and we'll see everyone next time. Wait, wait, wait, before I even do that
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please share because when you share this and you do the hashtag LWL
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people will be able to track it and we'll be able to track it and make some comments because we know that when you share it to your community
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your community appreciates you for sharing good stuff out. So come and join us, share it out
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and we'll see you next time on the next episode of The Little White Lie
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Goodbye, everyone. Bye-bye, thanks, Karen. Thank you
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