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100 Livestreaming & Digital Media Predictions
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Jan 23, 2023
Join me and Ross Brand for this interactive live show talking about the new best seller "100 Livestreaming & Digital Media Predictions! #100Predictions #livestreaming #digitalmedia 📌 Subscribe to Caren's Channel: https://YouTube.com/@carenglasser Pick up a copy of the book here: https://amzn.to/3iRe4P0 Follow Caren on Facebook: http://www.facebook.com/carenglasserlive Follow Caren on Instagram: http://www.instagram.com/carenglasser
View Video Transcript
0:00
and good morning good afternoon wherever you are you're in the afternoon right I am in the afternoon uh East Coast here
0:06
uh good morning Karen uh we're well it's the early afternoon where you are too you know what we don't It's Five O'Clock
0:14
Somewhere which means I probably should have a glass of something drinking but I'm I'm gonna I'm gonna behave myself
0:20
today there's a glass of water you have your glass and I have coffee so I'm kind of you know
0:25
so I'm really excited about this because you have uh done the
0:31
something that most people can only imagine and only dream about and that is you have three best selling
0:39
books on live stream and digital media I'm holding volume three and this is kind of what we're going to talk about
0:44
today but you have volume one and two so let's just go backwards for a second sure let's talk about how this started
0:51
why did you decide to do this so I have been doing ever since I started livestream universe
0:58
and was just getting into this um I started predictions there was a lot
1:03
going on this was 2015 going into 2016 and believe it or not the issues were
1:09
what was the impact of Facebook live going to be was one of the big issues
1:15
would it be a periscope killer would it be a blab killer as we know blab X
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itself and Periscope had a long run and eventually folded into Twitter I guess
1:27
right um kind of hard to figure out exactly what what's going on there but that
1:32
that's how it started and I reached out to 37 people and then the next year I think
1:37
you know 80 something or 70 something next year I went over you know close to
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100 and then over a hundred and I think I peaked the
1:49
2019 around um 160 or something insane and then when
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2020 came around um towards the end of 2020 it was the fifth
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anniversary of live stream universe and I had a party and I figured while I've
2:10
got all these people here let me ask them their predictions because now it would save me the time of having to
2:17
round them up and get the predictions and all that little did I know how much time and effort it takes to transcribe I
2:25
was gonna say yeoman's job there yeoman's job there I'm putting some hellos up on oh it's great to see yeah
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so many of the people who contributed to the book yeah awesome and
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I mean I as I was transcribing it I realized it was book Len so that was one thing you
2:44
have to have the content right um I also thought that the conversations
2:50
that we had before and after the predictions of how we knew each other how we met uh maybe I asked the
2:57
follow-up about what you're doing next year or what you think um I thought it was sort of all
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interesting for people who might be either part of the community or getting to know what live streaming is all about
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right right so that was another round of transcribing to get that stuff into the
3:15
into the book uh but basically you have to ask yourself before you do anything what is
3:23
the purpose of this is there any anybody going to gain from this or is this just right a vanity project right so what I
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had what I started to see uh throughout that year of 2020 was
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how many people who had no interest in live streaming no interest in digital technology no interest in being on audio
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or video or even like knowing this existed we're now asking about what
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microphone to use and what camera and all that because of the pandemic and I'm seeing these businesses that we're going
3:56
to go out of business and they started live streaming or they started a podcast where they started a YouTube channel
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right and all of a sudden they were able to make up for the lack of foot traffic
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by getting customers from all over the world let me answer this gentleman hey Billy um I'm actually using restream for
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this production stream yard is another great platform as well I thank you for asking
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and so that's why I made it into a book um because I thought this was now of interest
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um for people outside the live streaming right Community people who aren't just enthusiasts but people who were
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uh in everyday roles and now they needed to learn about this technology and
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became a part of of uh their lives and so that's that's why I eventually made
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it into it yeah and in fact the first book was a best seller the second book was another best seller and it's not
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just a bestseller in one category right best seller in multiple categories why
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don't you mention some of the categories that that these books have become best sellers and it's crazy
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um a bunch of digital media categories um podcasts and webcasts podcasting and
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web testing so podcasts and webcasts I think is the book version and podcasting
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and webcasting is the ebook version and then
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all across like digital audio digital video video production
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um the one I one I was most proud of was e-commerce and we'll we'll talk about that probably at some point but uh that
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was one that I had sort of danced around I think in the past but was a tough one to break through
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um a photography category I was pretty excited about um but overall it was you know the whole
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digital media digital audio digital video video production um video audio reference and it makes
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sense it totally makes sense I mean as as I laughed before the show but it is true Dale Roberts says Ross brand is the
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goat greatest of all time in case you're wondering what goat means of live
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streaming and so you know you you you have a lot of respect in the community from all of us live streamers that want
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to you know want to have what you're having I'm putting some comments up here continue Chris Stone congrats thank you
6:23
hey Chris uh the impact on putting for getting has nothing short of incredible
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I totally agree guys you notice that I put up this is kind of cool technology that we have now and this is book number
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one um if you take your camera out and just scan this you're going to notice little things little emoticons are going to pop
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up on the screen which is kind of fun there's also links in the uh chat as well this is book number one it comes in
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Kindle right and it also comes in paperback so take your pick uh book number two
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volume number two again you can scan this and um are the same people in all
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the books or different people yeah it's different people each each year some of the same people repeat
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um I I'll be totally transparent the way I do it is everybody who's in the previous
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book gets an invite for the current book and um they get about a week to submit their
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prediction before there's any competition and then I open it up to maybe 50 60 new people and whoever I'll
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wait for that invite I will tell you and I know that the majority of us wait for the invite because we want to be
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involved and participate in this so let's just jump into volume three there
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are lots and lots of categories um one of my favorite is live shopping and that's kind of what
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we're doing right now live shopping by putting the books up so I'm going to go ahead and put book number three up here uh volume number three again you can get
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it in Kindle right now it's 99 Cents guys so uh for the rest of the day so if you haven't yet gotten your copy go
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ahead and pick it up it's 99 Cents good deal um it's a good deal for 12.99 to be
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honest so let's talk about live shopping and who are some of the influencers in the movers and shakers that were in the
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whole live shopping area well I mean you got to start with um the people who wrote the forward and
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that's Chris Stone and and Jim fuse um I love what they've done with deal
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casters live um pretty much the content on Amazon live before they came along was largely
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the pitch Fest what I call where a solo person sits there and holds a product after product right and that's fine I
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mean I did a live stream on Amazon live the other day and I talked about books from people that I had interviewed
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about live streaming or podcasting back in the day who have books and I talked about their books and right that's fine
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I mean I there's nothing wrong with doing that but they brought the talk show format over they started bringing
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on interesting guests who had products on Amazon and they were having an
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entertaining and informative conversation with their guests that replicated in a lot of ways
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the best of what you would find on other platforms of what people were doing but
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with the live selling component and then they took it to another level with branding and little shoppable videos and
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everything so it starts with what they did because they they really kind of
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changed the game on on Amazon and you see how they they have built their brands I mean not that they weren't
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already significant players in in the digital industry but I mean they just exploded
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their presence they hosted a Amazon live entire mini conference at um odd Fest
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um the super generous in in helping other people and get started with with
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um live settling and Amazon and everything so I would I would start with them
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um our friend Joey Garrity yes love Joey um she has started her own Network
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Superstar women's women entrepreneurs Network and
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she's doing great things there she's got her own Talent she's selling it on her
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you know her own platforms or on social platforms Distributing through a podcast Network and and so selling's a big part
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of that um let's see who else Dan Courier okay I
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often forget to mention Dan Courier when we're talking about this because I think of Dan as a YouTuber and he's a super
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accomplished YouTuber without any doubt but he's also doing incredible stuff
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with shoppable videos and that's an area a lot of people don't think about when
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you get access to Amazon live when you become an Amazon influencer you can now
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you might have to go to the second left there's like three levels within the influencer but the influencer allows you
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to apply for the ability to stream on Amazon live right so if you're in that
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at least in that second level where he is then when you go live your videos get
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placed on right the product channel in your life but you can also and you might
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be able to do this I'm not I'm not sure the exact rules but he does these great chapable videos and he's been very
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transparent about right the income that he's made from doing probably hundreds
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and hundreds of short you know three minutes two to five minute videos about
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a product giving his honest review [Music] said it's not live selling for us it's
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life solving I love that it's perfect perfect that's exactly we're solving
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problems right and Chris also said you were inspirational for us thank you Chris absolutely
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um okay we got it brighetti says um at The Insider level you can produce shoppable videos and images and they
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work or you can do what we're doing right here and that is creating live stream and putting those shoppable
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moments right on the screen so that people can literally QR code and scan it pretty quickly and it's a lot now now I
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would say there's a good number of people in the book such as yourself um
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Jeff C in Anderson gray Stephanie Lou's been very very much into or Stephanie
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Garcia she now goes by um has been very much into the live the live shopping
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area there's more people than I you know I could I could remember off the top of my head but there's a lot of people who
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are using it and and using it very effectively right getting good content at the same time
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it had been lacking on Amazon there's not as many creators on Amazon and a lot
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of them either seem like this is their first go-round at live streaming or
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they're not that comfortable with selling yet or they don't really know how to do it or to how to create content
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in which like Chris says they're really solving and selling is a fringe benefit
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right and and wrapping the story around it right and making it so it's not just you know nobody wants to sit here and
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just watch somebody sell sell sell it's that's not enjoyable what is enjoyable is what the story is behind it what the
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story of Ross Brand and the book what is that all about and all the amazing people in it and that keeps people
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engaged during this live selling that we're doing um we we also have um some people in the
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book that were involved with web3 so for those for those people out there that
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are going what the heck is a web 3 free do we have a definition for that well
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honestly I'm still trying to figure out as well uh we do have a definition that
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I quoted in the intro in the book um and one of the people that talks
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about it is Mitch Jackson uh he's an early live streamer Pioneer really
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probably the the first attorney to be live streaming regularly in a profession
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that obviously is not always the one to run fast and furious into those type of
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activities and so Mitch is a long time a long time
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Tech Enthusiast early adopter uh obviously made a Major Impact with live
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streaming uh and he also runs his own law firm and what's interesting is he's taken his Law Firm into the metaverse
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and his other business ventures and he's been in there since the beginning and
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he's gone all in he holds his meetings his events his networking all that stuff
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I I honestly am behind the curve on that so I recently got Ross get up get ahead
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of the curb I've done some meetings in the made a verse as well using my my glasses you
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know those big huge glasses and I've met on the moon with some people I've met in
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uh um in Rome I mean it's amazing you can do it in the made a verse and uh yes I
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definitely I'm gonna actually check Mitch out and see what he's been doing over there because so his his book web 3
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the metaverse and AI was a source uh that I used
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um the first footnote ever in the history of the prediction came from uh quoting
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his his definition in there um Dr Tachi um the host of media scope
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she I think her tagline's like all things Media Tech and and and pop
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music tech and pop culture uh she's she is very much up on what's going on with
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that and she talks about it I believe in her predictions I think I quoted her in the introduction Brad Friedman uh is is
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going to be active this year with virtual events and meetings so
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um it's definitely something that's on on the mind and then AI although Mitch
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encompasses AI in the book it's really like a whole nother area and there's a
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lot of predictions about different ways AI is going to be used yeah things that get ready guys things are about to get
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really really crazy I love the fact that you have a section in there and we have some influencers in there that talk
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about vertical video because with the with the not the rise I mean it's obviously already here but with Tick
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Tock and and um Instagram and shorts and all of those things that whole vertical
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video is a huge huge thing and so you have some influencers that talk about
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that uh Professor Nez right absolutely um Professor Naz and I back in late 2017
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early 2018 uh did the Ross and Ned Show and it was a talk show like what we're
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doing here um but he has gone all in on the vertical thing
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um and creating content vertically and is it is a True Believer in it
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um and so have have other people and they've seen really good results even if
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vertical isn't their main thing because vertical is going to be
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very monetizable right either I don't know if it's monetizable yet in and of
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itself but what people like Michael Kenny who's a terrific YouTuber and
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Video Creator and does you know educational style long form videos uh is
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saying is that it gets people to go over and watch your your longer form videos
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right right um Andrew Cann who who built two buddies
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um channeled like 500 000 subs and is you know really a big uh expert as far
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as what's going on on YouTube he talks about like you've got to mix in vertical
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with with your streams and with your your regular videos you know Dale Roberts who you mentioned
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Dale Roberts also talks about using all different types of of video so it's
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there I mean people are doing it and they're seeing results right and what's
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really cool Ross is that this particular platform that I'm using today restream allows me if I wanted to I can't do it
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mid string but if I wanted to live stream in vertical I can do that and then and that's kind of the things that
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we've been doing is doing Snippets of shows to promote the bigger show but
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we're doing it in vertical because you get a whole lot more likes and I see that um Andrew says yeah shorts and reels are
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huge shorts in particular I don't know how many raise your hand put it in the comments how many of you guys are doing
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shorts right now um on YouTube I don't know about you but I can get like hundreds and hundreds and
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hundreds of views almost immediately where I can get very few immediately on my regular videos I'm curious what other
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people are having right now you know what I I've noticed and I guess it depends where you spend your time but I
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went in on uh I haven't gone in heavy on any of them but my results where I've
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gotten really good results have been on uh Instagram reels so that's what I I
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think about um thanks John
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um JS Gilbert wanted to know where his email to be invited for this and and John was very kindly telling the
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Thousand mules are stealing them thank you very much and brighetti is actually seeing results
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so check it out that's it's very interesting yeah I'm seeing that Andrew says the same thing
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um use yeah the views on our reels and our shorts seem to be a much easier get
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I don't know you know maybe because we're being shown uh the algorithms are showing the shorts more often the reels
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more often than they are the regular traditional posts let's just keep going um we also have the the niche Community
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platforms so let's talk a little bit about that and how live streaming is working in there
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well with that you got to talk about Eric Conley and Eric Hundley was a guy who was podcasting
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and I remember having a conversation with him because he hadn't started live streaming and I was telling him about
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stream yard and how um how that makes it easy he was a little intimidated about
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it and next thing I know this guy's blowing up on YouTube so he had you know okay
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but not you know nothing spectacular results from Distributing his content as
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a podcast had never gone live I don't
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think prior to January of 2020 wow and
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he started going Live on YouTube and now he he does these long-form talk shows he
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tells stories um about historical events from angles that people haven't looked at he talks
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about what's going on with the three letter agencies that we don't want to
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antagonize he looks at things like influence body language
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um just taking a look at stories in the news from a different point of view and
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it's it's fascinating stuff and I I don't even know when the numbers are but he's got four channels now one of
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them I I think he's got he's got to be getting close to or if not over a hundred thousand Subs right going from
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never having live stream before to so why am I mentioning his YouTube because
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he at the same time created a community on a platform called locals so a lot of
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people are on YouTube do the YouTube subscriptions and all that stuff right right right and
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and that's fine but he created his own community on locals where you know you
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can kind of see some of the content for free but if you want to watch right private live streams and you want to
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comment and on posts and get in the discussion you you have to subscribe and
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think about a Facebook group but with no competition and no concern about the
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algorithm so you go to his locals community and it's not like you're gonna get pinged
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with a message from some other community or you know oh he posted it but the
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algorithm wasn't showing it to anybody so what what he's saying and what the rest of the people in that is that
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communities are where it's at and I and I do think that that's true I think that as we continue to create content and we
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can repeat continue to create rating fans and communities we need to put them
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somewhere and you know forever I have been saying that for those who think
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well I've got my stuff on Facebook that's fine I can just no you don't own Facebook Facebook can shut you down in a
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heartbeat or I'm just gonna put it on YouTube or I'm just you don't own any of those platforms and so I think that's so
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smart that he started a community I think the mighty networks is there Mighty Network that also has a community
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component I believe so there's there's Circle or circles there's um volley
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um Jeff she started a community there Eddie Garrison um there's a bunch of communities right
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on there that um it's volume is
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asynchronous video audio messages you can also text and images so instead of
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us meeting in Zoom at a certain time and talking I send you a video message when
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you're ready you respond with a video message or we have threads so it's sort
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of like Discord and slack but most people are communicating with audio and
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video so I almost feel like I'm spending time with you right even though I'm not
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on with you at the same time no that's great now I started using and I started a community but I didn't really keep up
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with it um it's a lot to to filter so uh but I
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think it's definitely if you have like a course or you have a very real Niche group or whatever I I
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think it's got a lot of value yeah I agree um you also but there's a bunch of
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people in there that are are giving predictions specifically about emails and newsletters
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you know I didn't I think they've never gone away I mean they've always been there it's just how people have used
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them I I use them by actually putting my live shows once they've been done right into the newsletter as another way to
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repurpose what do some of our experts here say about that coach Jenny and and
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the bunch what do they talk about in terms of email and newsletters well coach Shannon is an interesting uh case
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because she's really good at live streaming she's been really good at at Facebook groups she's been really good
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at building a community around her coaching and her personality and what she has to offer and educate others on
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whatever platform at the moment you got on on clubhouse and leverage that for a
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while she's completely platform and and format of agnostic like what she'll just
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go with whatever she's enjoying and is working with her she had a YouTube channel she's doing regular YouTube con
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content for a while think she still has a YouTube channel but she now is is focused on things like
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newsletters and ways to just communicate outside again
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the algorithms which are not favoring the individual Creator and you can you
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know I I hear this argument a lot and I've had this argument several times with Eddie Garrison who's one of the
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people who is really doing well in building community on Facebook
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um where he says you know it's not the algorithm it's you it's your content but it's like if the government levied you
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to 90 tax on everybody and everybody like it's not you're not imagining that you're feeling it in your wallet if they
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leave you no money if they share your content with next to nobody this is an
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across-the-board problem right even Justin Brown who's got a like a million
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and a half subscribers on his YouTube channel in the predictions talks about
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wanting ways to communicate like email uh which is seen as a relic of the past
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but like email where he can communicate directly and outside of the whims of an
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algorithm I'm sure you've heard the expression of the money's in the list right yes okay and that's all we heard
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back in the day the money's in the list the money's in the list you got to build your email you know your list you got it
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and the reality is you really do it's not so much even the monies in the least it's the relationship is in the list the
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more you create that relationship the more chance that that person who you've created that relationship with is going
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to buy something from you or or do a project with you or or whatever anyone
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else you want to highlight right now yeah we got to talk about when you talk about newsletters you got to talk about Kim Doyle
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um she's been a tremendous entrepreneur a podcaster um content creator Facebook like she's
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been everything uh online and super super smart super talented always uh
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learning always getting ahead of the curve and she's gone all in on newsletters she's got several different
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ones and she she will write share a personal story something that
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happened and then often tie it in to sharing some tools tying into sharing
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some advice sharing something that she's working on uh but her her stuff is a lot
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of fun to read and you know she's a huge believer in the value of your email list
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and in communicating with them and she's having fun with it she actually numbers her newsletters she has one called f the
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hustle and I think I got I think I got after the hustle uh like
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Edition 115 or volume 115 you know like like a number of podcasts so um but
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she's got other ones she you know uh has a a planner out a lot a Content planner
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and I think she's got a newsletter through that and you know uh one about
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her life and her travels so right uh a lot of different ways to bring people in
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and communicate them with them on what they're interested in and of course if
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you have a big enough list or you have a very engaged list then when you have an
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offering you have people who are going to receive it and very likely be
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interested in it especially if they know I can trust you when you've created that relationship
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um I want to jump into LinkedIn and Pinterest uh both of these platforms are now um doing live LinkedIn has had live
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for a while you have to apply sometimes it's hard to get in there the trick guys is is they don't like YouTube videos so
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if you're going to share videos on LinkedIn and that's how they're going to prove you share something else rather
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than a YouTube video I learned the hard way I must have applied six times and I I couldn't figure out what was going on
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until I uploaded a vimeo video instead and boom just like that I got accepted so that's a trick the other thing is
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Pinterest Pinterest is now also doing live TV but they're doing something different right Ross they're actually
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you have not only do you apply but you have to get your your actual videos approved before they put them up
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interesting so is it live or is it um it is live it's it's in beta and you
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can apply and there's a schedule so it's almost like a linear channel in a way we
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know how much we love linear Television right right absolutely um and it is live it's in beta though so
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you have to apply and the way you apply is by sending them a video that shows that you actually know what you're doing and you can get in so let's talk about
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that because we do have people in the book that talk about LinkedIn and Pinterest yeah one of the people who
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talks about it is John Burke from Al Roker entertainment and he said that he
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had always been posting on the company page they have a um
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uh production company and he does the the digital marketing and and a lot of
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the um different promotions and things for Al Roker and his production company and
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he had always put it on the company page so he eventually took the page that he
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had parked for a personal page for Al Roker and built that out and you know he
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admits in the prediction granted he's a celebrity but even so comparing it to engagement
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elsewhere and comparing it to business focused engagement he realized okay I
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should be using his personal profile to promote the company not the company
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profile to promote the company because um it just it's where the engagement is
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it's where people are paying attention on LinkedIn and then when you factor in
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would a potential client rather receive a message or read something on LinkedIn
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versus encounter their own stuff perhaps being promoted on another platform
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there's something for the business client you know that that just is
31:52
different about getting that and seeing it promoted on and that's important yeah
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what you're saying is important I mean also I think what's important is remember what each platform actually
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does LinkedIn is very much a business platform you probably would not put
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things up there that belong to the picnic you know you want to put business and the same thing on Pinterest it's
32:15
more woman-centric it's more which is great for for live stream to be honest it's it's so engaging and so interactive
32:22
and they love the carousels and they love all of the videos so Pinterest is awesome I I'm jumping back into
32:28
Pinterest as you know I know you are too right a little bit a little bit zipping a towing
32:34
um I I think with LinkedIn I'm going off of what other people are
32:40
saying my experience with LinkedIn hasn't been of late as positive as it
32:46
once was for myself but I mean you have people like Brian Wallace Judy Fox Jamie
32:53
Cohen uh Brian Shulman a lot of different people who are in the book who
32:58
are all in on LinkedIn and seeing great results and you know maybe for me
33:04
and what's surprising to me is I have more followers on LinkedIn than any other platform so you think I I would
33:11
see some results on LinkedIn uh whereas when when I first got LinkedIn live and
33:17
everything it was it was off the charts like I was just they were showing you stuff to everybody and people were
33:24
watching right now lately if I go live if I post something it's all crickets right and so
33:31
I don't know I may have to look into my settings or whatever so I am reporting here and what the experts are saying the
33:37
people who spend their time there I cannot through my own experience say that LinkedIn is where you should be
33:46
but the fact that these people have very different backgrounds very different use
33:52
cases and are having success and the fact that Facebook Twitter Instagram
33:58
some of the other major platforms right now don't seem to be delivering always
34:07
what's more where where is where Indians it's not on LinkedIn guys
34:12
don't don't stream them again that just doesn't make sense if your audience is on Pinterest then that's where you need to be I I hear a lot of uh social media
34:20
gurus that will say you have to be on everything and what does a small business owner or an entrepreneur do
34:27
when they hear that they they freak out because there's no there's not enough hours in the day to
34:32
do everything so I would like everyone to reframe that you don't have to be on everything be on the platforms that work
34:38
for you and your network and clientele right I mean that makes sense it just
34:44
makes sense right what about creating courses for next year for this year rather 2023. how is
34:52
the predictions how do the predictions talk about that yeah I mean I think there are different
34:57
views um so uh Dorian uh Morin who's first
35:04
time in the predictions I'm excited about uh her being a part of this and
35:09
she talks about people going to live streams and short videos shorts and
35:16
reels and Tick Tock and and just getting that snippet of information they need
35:21
and that you know I think we all agree that formal education in-person education
35:29
University education graduate degrees all that stuff has been devalued to some
35:36
extent for a variety of reasons that would go Way Beyond the scope of this
35:41
conversation but that said it's also extremely expensive and so
35:50
online offerings in comparison are a lot more affordable and then
35:56
you also have what are employers looking for or what are clients looking for and
36:02
they're less likely than ever in the past to be impressed by a degree and
36:08
more likely to be impressed by have you done it before can you do it right now can you get it done for me do you know
36:15
more than I do about it you know and and so all that opens the door for online
36:21
education so there's different approaches Dorian was saying that she's she's looking at the very short form
36:26
approach people just want that little bit of information they need to get done what they need to do and they don't want
36:33
to enroll in a full course whatever other people like uh Tony Henderson Mayors she talks about the fact that you
36:41
know people will eventually be having their and they already do to some extent their own academies their own right you
36:47
know I could see a time when whatever your specialty is you have your own certification and if you get enough
36:54
people to go through it that become terms of signal to employers of okay
37:00
this person is prepared and ready for the job I would need them to to do
37:06
um dale dale has an interesting use case Taylor Roberts um he set up a streaming service
37:13
on uh you screen that's basically you subscribed for 9.99 a month let's say I
37:20
don't know exactly how much it is but when you subscribe to that you get his
37:26
video courses and so rather than buying one or buying 10 or whatever you
37:33
subscribe he continues to drop new material and update things as needed but
37:39
it's a video on demand so it's it's like a reference library and when you need to learn about how to set up your keywords
37:46
on Amazon for example you you would go watch the video in his in one of his
37:52
courses that's on that and then you come back when you have something else you want to learn so I I think that's an
37:58
interesting model I know you and I have talked about subscription models and right and different things and where
38:05
that's all going and a lot of people are setting up sort of their Netflix style thing for entertainment but I think it's
38:12
an interesting use case courses and you've seen that on platforms like you
38:18
screen and Vimeo where right you know people who do yoga and they do exercise
38:23
and and diet and food and and all these different areas are are doing really
38:30
well with the subscription model it's not only entertainment programming if you're just tuning in we are talking
38:36
with Ross Brand who is the coordinator producer publisher whatever you go you
38:41
know the goat of 100 live streaming and digital media predictions volume three
38:46
of which over a hundred uh live streamers obligatory obligatory show the book
38:54
there you go um are in this book and we've had the opportunity to put some of their
38:59
comments up on the screen now I'm going to talk about a little bit what I think is happening this year
39:05
um for those of us who are live streaming and turn our live streams into podcasts
39:10
where we drag that you know the audio out and create podcasts that's always been a great way to repurpose your
39:16
content Spotify in this past six months have just has jumped into the arena and
39:23
allowing you to now not only upload your podcast audio but also the video meaning
39:29
that you're going to reach people how they want to consume their information so if you have a Spotify account and
39:35
it's your favorite podcast there you can now watch it if that person has put it up there and that has been a game
39:41
changer I think I think Spotify is just the first to the party I think we're going to see more and more as the video
39:48
uh starts to the live streaming video starts to take place out there so I'm really excited about what's happening on
39:54
Spotify um and I think they're just the first okay well I actually started last year
39:59
at uh about the same time I went to pod Fest uh a podcast called recordings
40:05
exactly because of the fact that I had all these live streams some I had made
40:12
into podcasts and they were under different shows but I wanted to have one
40:17
place where I would start taking not only the the um stuff that had been made into
40:23
podcasts but stuff that was had been sitting around forever that I've never done and put it all into one feed not
40:31
the least of which is so I could reference it quickly if I wanted to play an audio clip in a live stream or
40:37
something um but what I like is is that I can back date stuff to when it actually existed
40:45
you know when it actually went live so that the top of the feed can be when I
40:50
am churning out episodes with some regularity it's a living breathing podcast at the top of the feed not you
40:57
know here's a podcast from 2017 and then here's another new one unless there's a
41:03
reason to recycle right and there's lots of there's lots of different places that we can be streaming now Roku and Amazon
41:09
Fire and the ability to actually stream directly to them that's coming up we know about that and also to be able to
41:16
do your shows and push them over to Roku as I do all of my shows live on Roku and Amazon Fire meet your audience where
41:23
they are and my audience is older they'd rather sit on a couch and watch the television um who else we have virtual events now
41:30
this is awesome I love the holiday of virtual events so let's talk about some of the authors on that one so um virtual
41:37
events that's it's an interesting topic actually because a lot of people think
41:42
virtual events are boring and think that they've passed their time I actually don't think so I think that
41:51
as events come back and there are some like pod Fest no matter how I how hard I
41:57
try to not go I just can't stay away because I love the people there I like
42:03
the whole environment I learn I get to see and spend time with you know a lot
42:09
of the people who are in the book and just some of my favorite people and it's a great great event
42:15
um but we also start to realize how much time it takes to go to events and how much it costs and I think the reason why
42:22
virtual events haven't been very good is that people have looked at virtual
42:27
events more like a live stream so is your virtual event to Facebook live is
42:33
it just a bunch of videos thrown up on a certain day or is your virtual event an
42:39
event is it an experience is it something that you know is
42:45
contains some of the elements of what we like about in-person events but also
42:51
isn't trying to replicate what it can't do as a virtual event so for me the
42:58
mindset and there are different ways to do it I'm not saying this is the way to do it but for me it's always been about
43:04
the mindset of getting people off of Social and sending them to another platform where you know they can feel
43:13
the mindset is they're going to an event rather than they're watching a Facebook live
43:19
to this as well and that is with the whole native metaverse where I have I am aware of events that have the live
43:27
people as well as the people who are on Virtual and then the ability to go into private rooms via the metaverse with
43:34
people that are actually live at the event so I think we're going to see a whole bunch of hybrid stuff that's going on I know John predo was involved in all
43:40
of that kind of stuff I don't know if he's still on the live right now but he's really involved in all of that
43:46
um I I think again there's so many things that are big that are going to be rolling out in this next year or two
43:52
it's very exciting yeah Katie Brinkley's doing a great job in putting together
43:58
um a a virtual event it's called the social profit lab and I can't wait to uh
44:05
to participate in that I think it's uh I mean everything she's done has been like first class or branding the way she's
44:11
putting it together um and so I'm looking forward to that Brad Friedman as I mentioned earlier
44:17
planning on some events within the metaverse right um Katie Horner is big in the education
44:23
area and she talks about virtual events in the book
44:29
um so I I think that people are sleeping on it and I think it's going to come back or just it may never have gone away
44:37
but it yeah I think people have gotten bored with the same old same old but
44:43
there are ways to re-energize virtual events and Tech is going to continue to improve and facilitate new ways I think
44:51
John John uh John preto I think you mentioned has talked in the past about
44:56
ways that AI can do matching of people right networking and things like that so
45:03
there's a lot of potential for virtual and I also think that um the whole virtual thing actually obviously
45:08
exploded during the last several years because of the pandemic and I think there's this exhaustion over it for all
45:15
of us who sat in front of our screens for how many hours a day that almost I think it's like a uh you know resisting
45:21
I think I'd rather go to a live at this point because I'm so sick of being online right right I think here's the
45:26
other thing and you tell I'm kind of passionate about the subject but here's the other thing right we're in Zoom a
45:33
lot of us who have either been working remotely for years or started remote
45:39
working remotely at the pandemic and are now continuing to work remotely uh and
45:45
that may be an option we don't want to spend all day in in Zoom meetings and
45:51
then go to an event that's a zoom meeting right we want something that feels like
45:57
an event and and so it can't necessarily be using the exact same technology with
46:04
the exact same problems as well as good things but
46:09
problems what we don't like about Zoom the great things about Zoom zoom's been
46:15
a a lifesaver for people during the pandemic but there's things that annoy people about being on Zoom for too long
46:21
right so you the last thing you want to do is on Saturday spend your day in Zoom
46:26
but would you go to a virtual event platform where it was fun and there was a lot of things going on and you know
46:33
absolutely so I I don't know where that is and what that's going to be a year
46:38
from now but I think there are companies out there but I think more needs to
46:46
develop on the technology side but I I think it's more about how we think about
46:52
virtual events and what we try to accomplish with them right I I've seen some of these virtual events where they
46:58
will send to the attendees right to their homes swag things that they can you know have
47:04
as part of the event it makes you feel like you're almost there almost not quite but right there so I think that
47:10
that's also a um developing idea as well anyone that we've missed that we want to make sure
47:15
we talk about in terms of the book because there's like a 100 plus so I know we can't talk about everything but
47:21
I I mean I'd like to talk about everybody I can't single anybody out um
47:26
all you know really we we got a great group of predictions I'll say this about
47:32
the book which I think is really interesting this is the least live streaming podcasting YouTube Centric
47:40
other than Shorts YouTube Centric of the three books interesting uh people really
47:46
responded to what was going on um now and what's coming and I think you
47:54
know you certainly are going to get insights about live streaming and podcasting and YouTube but it really
48:01
goes into these different Niche areas as people try and figure out how can I
48:06
better connect with my audience now that the algorithms aren't the same now that social media seems to be in flux in a
48:14
lot of ways um the AI in in the introduction I gave
48:19
AI its own its own area separate from web web three Gord Eisman has some interesting ideas
48:27
about how you can use AI for video editing
48:33
um I I think other people have talked in the book about using AI for video editing
48:39
um Dan Currier has a funding line about we'll all encounter it but will we know it when we see it good point you know uh
48:48
so that's a big thing a whole debate um Nancy ankowitz
48:53
um talks about how uh she had her her students use it to
48:59
many of whom were not native English speakers to perfect their resumes and
49:05
their cover letters and Linkedin profiles and how it really
49:10
did a great job Jesus chat GPT um and then creative you know what are
49:15
the ethical issues around that now now that we know that he can do this stuff what are the ethical issues how do we
49:22
use it how do we not use it um what does it mean how is it going to change right how we we do our jobs and
49:28
and so there's a lot in about AI that's very interesting and very very I'm
49:34
curious is how it's going to roll out I know there's another platform you introduced I think creative Fabrica is
49:40
the other one I have uh yeah people go there for like fonts and things like that no actually you can write entire
49:45
articles essays blog posts Facebook ads it's very very cool you know what I'll
49:52
put the link that you gave me I'm gonna put the link in the channel it's very cool guys uh I and again we're not
49:57
suggesting you go and just have them create articles for you and just put them out that way that's not how this works this is simply a hopefully it's
50:04
not how it works you get the the article or whatever and then you rewrite it to
50:09
make it have your flavor your taste yourself well I was doing research for uh a show where I was going to be a
50:16
guest on on a podcast talking about something that I knew about but I don't spend a ton of
50:23
time on so it was something that like did I forget something what what other
50:28
uses for live streaming in this situation could work so I put that into
50:34
chat gbt it gave me back a list that included things I hadn't
50:41
thought of wow and then I added you know from my own experience then I
50:47
because it's very fairly General right sometimes it's repetitive but then I can just add in from my own experience but I
50:55
would have forgotten to mention a or b or whatever and then I can you know
51:00
um and I I don't usually do that kind of preparation before a live stream but when I needed to do it and I had a short
51:07
time frame before the show man it was great to be able to get a list and then
51:14
just fill in my own my own experiences and and areas so I think it's going to
51:21
be it's gonna be it's it's here to stay whether we like it or not and the skill
51:26
is going to become how do you give it the right inputs and
51:32
then how do you on the other end personalize it add your own expertise
51:38
keep it from being general make it specific to something that's where the
51:43
skill so you're still going to need humans and writers although who knows it could eat them through machine learning
51:50
it could get to the point where maybe it could do all that I don't know yeah well I hope not I hope that we still have the
51:56
human component not just the human component that created the information that's there but us as being the human
52:03
component but certainly in real in in the short term it's not ready for you to
52:08
just like here's a topic through my blog post for me very much otherwise you're
52:13
just going to have generic content exactly exactly uh if you're just tuning
52:19
in you're almost too late we're almost at the end we've been talking about um the three volumes of the 100 live
52:27
streaming and digital media predictions volume 3 just launched over 100 people
52:33
are quoted in here the influencers technology gurus live streamers you name
52:38
it digital media Specialists they're in here it's a great book I'm not saying
52:43
that because I'm in it I'm saying it because if you are looking for just a one nugget you're going to find at least
52:50
one nugget in here you're gonna find at least a hundred nuggets in here that's
52:55
going to take you to the next level in your live streaming would you agree Ross obviously you would put this together
53:01
I'm biased I just want honest reviews that's all um and then we have resources in the
53:07
back so if you're wondering what I use or what I would recommend right um
53:12
obviously there's more resources than than could be named but I I think it's I
53:18
think we got a list together that's sort of like you can't go wrong with any of these these choices that are in the in
53:24
the background so you can pick these books up
53:30
check it out let us know what your favorite tip is we'd love to hear what your favorite tip is send it in either
53:35
to Ross or myself or one of the other amazing authors let us know what you think we'd love to hear from you Ross
53:43
thank you so much for joining I know that you are on your way to pod Fest right after this for the week have a
53:48
very safe and exciting trip I'm sure you're going to have a lot of fun can't wait are you going to do some lines while you're there I may I'm not right I
53:55
won't commit but there's a chance an outside chance I might go live in an outside chance thanks so much for having
54:02
me Karen this is really fun and I love the author's Spotlight series and it's it's an honor to be on it oh well thank
54:08
you for joining us so glad you did um go out and give somebody an awesome day everyone and we know that you had a
54:13
choice as to where you spend your time and you chose to spend it with Russ and I today see you next time goodbye everyone