0:04
are you ever too old to create multiple
0:07
streams of income we talked about that
0:09
and more on this episode of the little
0:12
white lie hello everyone karen Glasser
0:15
here and welcome to the little white lie
0:17
this is all about the lies that we tell
0:20
ourselves as we get older if you're here
0:23
on replay we're so happy you're here
0:25
make sure that you tell us you're on
0:26
replay and we'll make sure to comment to
0:29
all of your comments and if you're here
0:30
for online well we're thrilled and of
0:33
course shamelessly we'd love for you to
0:35
share this show out so go ahead and
0:37
click that share button and send it out
0:38
to all of your friends and when you're
0:40
doing that please use the hashtag little
0:42
white lie or l WL so today our guest is
0:47
casey ever heard he's also known as the
0:49
ideal networker why do we call him the
0:52
ideal networker because he has
0:54
connections and he's made it his mission
0:55
over the years to collect and connect he
0:58
collects relationships and connects
1:00
people so that they can do business
1:01
together how cool is that
1:03
he's a sought after speaker and has been
1:05
asked to speak to speak at over 200
1:07
events worldwide with audiences up to
1:10
10,000 Wow his coaching training
1:13
accountability and mastermind program
1:15
called the platinum inner circle has
1:18
created extraordinary results for his
1:20
clients his formulas are simple and easy
1:22
to learn and it helps them save time
1:24
while making them more than profit Casey
1:27
Liz's passion and his irresistible
1:29
charisma coupled with committed support
1:31
of others foreshadows a prosperous
1:34
future so without further adieu Casey
1:37
welcome to the show hey everybody
1:44
welcome welcome oh my god you're so much
1:47
energy I think I better up my gaming
1:49
right now I am so happy you're here
1:51
can't be delighted that you're here
1:53
quite frankly and we always like to
1:55
start the show with this question
1:57
KC Eberhardt what is your little white
1:59
lie well you know it's really funny
2:01
Karen I actually for some reason I don't
2:03
know why but I had a premonition that
2:06
you're gonna ask me that so you know
2:08
here's the thing a lot of people are
2:10
terrified of public speaking and I'm
2:13
super comfortable with it I've been
2:14
doing in front of people since I was a
2:17
so my with little white lie is actually
2:19
kind of bizarre at least in my own head
2:22
is I can be in front of 10 15,000 people
2:25
and be completely at ease and completely
2:27
calm but I absolutely almost need an
2:32
anti-anxiety pill if I'm at a dinner
2:34
party for 4 well there you go
2:36
so for all of those who are watching
2:39
right now first of all we're thrilled
2:40
that you're here but make sure that when
2:41
you invite KC to dinner that there's
2:43
like tens of thousands of people because
2:45
they'll feel more coming for that the
2:48
question that we're tackling today is
2:50
are you ever too old to create multiple
2:52
streams of income so the first question
2:54
I have for you is what the heck is a
2:56
multiple stream with income what do you
2:58
yeah you know Karen and thank you so
3:00
much it's something that I think a lot
3:02
of people think about they may have
3:05
heard it on social media they may have
3:06
heard some newscaster talking about
3:08
multiple streams of income but I really
3:10
look at it like this wherever we are in
3:12
our life whether we're 5 years old or 50
3:15
or 80 what we want to be able to do is
3:19
create a life of freedom a life of
3:21
having it all right and to me what that
3:23
really means is having Rapids of income
3:27
coming into your bucket if you will now
3:30
when I say Rapids it kind of gets a
3:31
little mixed up with streams but you
3:33
know each income stream whether it's a
3:35
job or an IRA or real estate investor or
3:37
a stock investment or cryptocurrency or
3:39
network marketing whatever each of those
3:42
income streams start as a little trickle
3:44
of income and if we do it right and we
3:47
build those together those those
3:49
dribbles go into a stream those streams
3:52
then turn into rivers those rivers and
3:54
fall over a waterfall and become rapids
3:58
faster and more Rapids a number of
4:01
Rapids we can create an income the
4:04
better off we are not only for ourselves
4:05
today but also the legacy that we're
4:08
going to live for future generations
4:10
that's a great great definition I know
4:12
that you have CEOs and small business
4:15
owners and network marketers and
4:17
entrepreneurs that have joined you in
4:18
the the in the platinum inner circle so
4:23
how do you I mean I've watched you
4:26
actually teach people how to do certain
4:29
things you've got this little you've got
4:31
this thing called the four by four to
4:33
you I want you to explain a little bit
4:34
about that how you can actually teach
4:36
somebody to be duplicatable to actually
4:38
get their message heard so that somebody
4:40
else can actually do your message out
4:43
loud to someone else tell us we thought
4:45
about that yeah so let me kind of
4:46
address because those are kind of two
4:48
questions bullish into one so question
4:50
number one you know we're really
4:51
fortunate in the Platinum inner-circle
4:53
to have people from different walks of
4:55
life different age groups different
4:57
professions different backgrounds all
4:59
the way from a CEO that's been you know
5:01
in charge of multi-million dollar
5:03
organizations all the way down to
5:05
somebody just starting and maybe the
5:07
network marketing profession and so on
5:09
and so forth and the reason that that is
5:11
so valuable is it gives the community
5:14
some places to bounce off ideas that
5:18
might have worked in one industry or
5:19
profession might translate to another
5:21
industry or profession so it really
5:23
creates a mastermind environment and and
5:26
here's what I know about people just
5:28
having worked with probably 3,000
5:30
personal entrepreneurs over the course
5:33
of the last few years and that's this
5:34
that we as humans like to be simple
5:38
right now there are some of us that like
5:40
to complicate things but most people
5:42
like to take the least path of least
5:44
resistance to thing makes things simple
5:46
so for example I'll just throw this out
5:48
there um for Network marketers or people
5:51
that start a home-based business a lot
5:53
of times they get really wrapped up in
5:55
making the whole thing more complicated
5:57
than it needs to be right but the thing
6:00
you're referring to is we I showed what
6:02
I'm gonna tell you in 30 seconds or less
6:04
it took me a half an hour but I'm going
6:06
to condense it to a minute we took
6:08
somebody that was brand new in network
6:10
marketing never really
6:11
done anything in network marketing and I
6:13
laid out this framework for it and so
6:15
this is great for any network marketer
6:17
right we call it the 4 14 4 14 4
6:19
methodology and here's how it goes
6:22
each presentation starts off by you have
6:25
4 minutes to tell your story then you
6:27
have 14 minutes to demonstrate the
6:30
product whatever product good or service
6:31
is no more than 14 minutes if it's an
6:34
eye shadow how to put it on if it's a
6:36
greeting card how to send it if it's a
6:39
travel business how to sign in to the
6:42
website and book a trip 14 minutes no
6:43
more then we know there are four types
6:46
of people that join people in network
6:47
marketing number one is a customer
6:49
number two is a referral partner number
6:51
three is a part-time income and number
6:52
four is a full time income er so we
6:54
explain those four types of people then
6:56
we have 14 minutes to demo the money how
7:00
does somebody make their money back how
7:01
does somebody actually make part-time
7:03
income and/or full-time income if that
7:05
is what they so desire and then we wrap
7:07
that all up in a big bow at the end by
7:09
saying Karen remember I said there are
7:11
four types of people that join us in
7:12
this business number one is the customer
7:14
- referral partner 3 part-time income
7:16
for 24 is full-time income which one are
7:19
you dot dot and then be quiet and let
7:22
the person answer I love that I love
7:24
that because people then prequalify
7:27
themselves right yeah they get to that
7:30
we take the pressure off and the
7:31
presentation becomes actually really fun
7:34
and entertaining and really gets to
7:36
enhance the other person which is one of
7:38
the things in the inner circle we're
7:40
really big on and that is creating
7:42
community and actual human interaction
7:45
with people because as we know in
7:47
today's marketplace that sometimes gets
7:50
absolutely Nancy I can see that you're
7:52
on great to have him on the show today
7:54
you know this is a great nugget that you
7:57
just taught us and no matter what
7:59
industry you're in in terms of network
8:01
marketing and I can even sit make an
8:02
argument that what you just explained to
8:04
us can be used in traditional business
8:06
as well all the time absolutely
8:09
apps absolutely and this is what you
8:11
teach right I mean this is what you
8:12
teach in the plan and inner circle this
8:14
is what you teach one-on-one this is how
8:17
you help people be better at what they
8:19
do now I know you have a slogan you have
8:22
for vision to profit having it all talk
8:25
a little bit about that yes so you know
8:27
so much of business is mindset right you
8:30
know one of the shows that you and I did
8:32
in the past was can you teach an old dog
8:35
right right a same thing right it's
8:38
never too old to jump in and learn
8:40
something and try something new and be
8:42
afraid to jump off a jump out of an
8:44
airplane or jump by you know whatever it
8:46
is um but so often that's wrapped up in
8:49
our mindset whether it's a previous
8:51
somebody told us we weren't good enough
8:53
maybe somebody bullied us so on and so
8:55
forth but if we can take transformation
8:59
in how we think things and mindsets how
9:02
we make things in mindset that really
9:06
goes towards from vision to profit
9:08
having it also really in the inner
9:11
we're designed around the idea of
9:13
transactional and transformational
9:15
business coming together to create
9:18
somebody's vision and creating that
9:20
vision taking it all the way through
9:22
profit so that our members can actually
9:25
have the life of their dreams I love
9:27
that and you were actually part of my
9:28
vision with the little white light
9:30
digital magazine you stepped into that
9:32
as well and we created this this vision
9:35
of something that we're very proud of
9:38
and I want to thank you again for being
9:40
a part of it but again it's a matter of
9:42
taking your vision and pushing it into
9:44
profit absolutely and and I don't think
9:47
there's anything wrong with somebody
9:48
having some passion for a hobby or
9:50
passion for a community and then really
9:55
working at how do we serve that
9:57
community better than the competition
10:00
that's out there and we're we're in turn
10:02
rewarded with in our world money profit
10:07
energy and so it's really about building
10:11
that community out and and then serving
10:13
that community and you do it so well so
10:17
you know I you are a very transparent
10:19
person I mean I I know that you're al
10:22
khair you put through much okay well you
10:23
put yourself out there and people know a
10:25
lot of things about you but I know that
10:27
there are some things that probably a
10:28
lot of people do not know about you
10:30
what's one thing that you want to share
10:32
with our audience that people don't know
10:34
well I'll kind of tell you two things
10:36
because they actually kind of fold right
10:38
in together when I was 19 years old I
10:42
actually took over running an amusement
10:45
park it was a water park in amusement
10:46
park and what was so that's where I
10:49
really cut my teeth on and learning how
10:52
giving an audience member or a customer
10:55
the perfect experience right actually
10:57
allows a business to be more profitable
11:00
so it was really almost too young to
11:02
give me too much responsibility you know
11:05
I just used those skill sets all the way
11:08
coming down to Los Angeles and a few
11:09
years after I moved here I ended up
11:11
working in the film business quite a bit
11:13
and ended up winning an Oscar and so I
11:16
don't tell a lot of people that because
11:17
it's it's it's it's certainly something
11:20
I'm super proud of it was a great
11:23
but I also don't want to be defined by
11:25
that well you just told 10,000 people so
11:28
I was like 9 but you know but how cool
11:31
is that how many people can say I have
11:33
an Academy Award I have an Oscar how
11:36
312 that many okay or that feel I'm not
11:42
I'm not sure okay so what one tip
11:46
because I know you have a lot of tips
11:48
that you could share what one tip could
11:49
you share right now that would be
11:51
instrumental in helping people really
11:52
succeed I mean extraordinarily yeah so
11:56
Karen I I am a big believer in in
12:00
recipes or systems to break things down
12:03
to make it really easy I mean to the
12:05
point where I broken-down system system
12:07
is an acronym and it stands for save
12:09
yourself some time energy and money
12:11
right right so kind of the one tip that
12:14
I would say is is understand that
12:16
business is a is is a recipe and here it
12:19
goes number one you got to build a tribe
12:22
you got to build that community of
12:24
people that we want that we want to
12:26
serve number two we've got to talk to
12:28
that tribe or engage the tribe okay so
12:31
we got to have conversations with our
12:33
customers our potential customers find
12:35
out there once needs likes desires get
12:37
to know them as people and then three
12:40
mark it to the tribe and that so you've
12:43
got build the tribe market to the tribe
12:47
if you market to the tribe too soon
12:49
you're gonna have a challenge so spend
12:52
the vast majority of your time building
12:54
your tribe and engaging your in the
12:56
tribe and Karen let me just say this
12:58
because I know people sometimes will
12:59
hear that and they'll be like okay but
13:01
yeah but what does that really mean from
13:02
a practical standpoint
13:04
right now when I get off the the video
13:07
here what can I do to help do that case
13:09
so I'm gonna show you I did this this
13:12
morning with a client here's the here's
13:14
what you can do take out your smartphone
13:15
wherever you are take out your
13:18
smartphone go to the texting section and
13:20
just go like this and scroll down twenty
13:24
or thirty Sam swipes deep and take ten
13:27
people a day on that and just say hey
13:30
Karen I hope you're having an awesome
13:31
day hey Joey I hope you're amazing today
13:34
hey Sally I want you to know that I'm
13:36
just sitting here thinking about you you
13:38
know I want you to think about what that
13:39
does for you and the recipient if you
13:43
were to do just ten of those a day
13:45
there's 365 days that means you will
13:47
have a minimum of 3600 text going out
13:51
into the world not trying to sell
13:53
anything but starting connections
13:56
starting communications furthering
13:58
conversations and if you do that
14:00
think about 3600 people getting a
14:02
message that says hey you mean something
14:05
to me I want you to know that you are
14:07
special in my life right it's huge I
14:12
mean you and I have spoken about this a
14:13
lot that human connection is missing out
14:16
there and social media human can it wait
14:18
so many of us have gotten so engaged if
14:21
were for lack of a better word and so go
14:23
down that rabbit hole in the online
14:24
world that we forget to take those
14:26
online relationships take them offline
14:29
whether it's a text whether it's a
14:31
face-to-face on a video whether it's a
14:33
greeting card whether it's a telephone
14:35
right I'll tell you here one of the
14:37
things that that I started doing and you
14:39
and I haven't even really talked about
14:40
this but you know one of the things that
14:42
that I do is I'll go on Facebook kind of
14:45
on the fly and I'll go down the chat the
14:48
chat bar in the Facebook group and I'll
14:50
find five friends of mine four or five
14:51
friends of mine and I'll say hey I don't
14:54
know what you're doing right now but
14:55
let's jump on a webinar let's jump on a
14:58
zoom or let's jump on a private chat
14:59
just four or five of us
15:01
and let's just kind of network and have
15:03
a conversation that's super easy and and
15:06
people love it it's on-the-fly it's
15:08
super easy to do there's no agenda but
15:11
it's about you guys it's about building
15:13
that human connection and if we can if
15:17
we can get back to the basics of a
15:19
handshake get back to the basics of your
15:22
word meaning something and not just
15:25
meaning what you type in social media to
15:27
tell the world how awesome your ice
15:28
cream is your cat is today International
15:33
Pet day so like you know I agree
15:36
Casey's awesome great ideas we just had
15:39
a comment that came up on the screen I I
15:41
know that as people are watching the
15:43
show they're saying I gotta get me a
15:45
piece of Casey ever heard how do I do
15:47
this how do I connect with Casey did I
15:50
just say it connect with Casey dot-com
15:54
exactly and you guys look if you'll head
15:56
over to connect with Casey comm I have
15:59
two gifts for you number one you can
16:02
have a free copy of a CD or an audio
16:04
that I did called get more referrals now
16:06
it's really designed for you to listen
16:09
to on your way to a networking event or
16:10
a dinner party to set up the scene and
16:13
set context for you having a life of
16:15
having it all about having referrals
16:17
come to you that's number one number two
16:18
I'll even send you a box of brownies
16:21
just for sticking around and saying hi
16:22
because nothing I know that nothing can
16:25
we tone it tomorrow I'm gonna make an
16:26
acquaintance exactly so you get a box of
16:30
brownies you don't have to if you want
16:31
me to send you a box of brownies just
16:32
put your address and they're happy to
16:34
send them off I love giving people a
16:35
sugar high and then when you give that
16:38
it's gonna take you over and you can I
16:39
have you don't have to but it'll show
16:41
you my calendar and you and I can have a
16:42
chat and see if there's any way that I
16:45
can support you in your quest of having
16:47
multiple streams of income or if there's
16:49
some way that I can help you get unstuck
16:51
from vision to profit having it all I
16:54
love it I love it Casey you are awesome
16:57
what we already only that I want to
16:59
thank you so much for your time I know
17:00
how busy you are you to stop back from
17:02
Australia so Mary like I did I want to
17:06
thank all of our viewers as well we know
17:07
that you have a choice as to how you
17:08
spend your time and you decided to spend
17:10
it with us today and we'd love you for
17:13
for yeah forever so go out and give
17:17
somebody an awesome day as my friend
17:18
Casey likes to say and we'll see you
17:19
next time on the next episode oh the
17:21
little white lie goodbye everyone bye