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From Guest to Profit: Transforming Podcast Guesting into a Revenue Stream
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Sep 27, 2024
Try Castmagic here: https://get.castmagic.io/carenglasser. Get 20% off 1st month with code: Caren20 Discover how to leverage podcast guesting to generate a revenue stream. 📌 Subscribe to my channel: http://www.CarenOnVideo.com. 📌 Get the top 10+ business tools Caren Recommends that will save you time and make you more money: https://www.CarenRecommends.com Discover how to leverage podcast guesting to generate a revenue stream and create business opportunities with expert insights from Caren Glasser. Greg Wasserman joins Caren to share strategies, tips, and tools to transform your podcast appearances into a powerful marketing tool. *Things you'll learn:* - Understanding the importance of social enablement for long-term ROI. - Strategies for engaging potential clients using YouTube content. - Tips on setting up and optimizing prompts in Castmagic - Steps to create and monetize content from podcast interviews. - Using AI tools to generate promotional material and build consistent social media presence. #castmagic #podcastguesting #revenuestreams *Timestamps* 00:00 Creating new business opportunities through affiliate marketing. 09:22 Set up affiliate link, choose prompts, follow up. 15:51 Leverage show appearances for mutual promotion. 17:55 Show content promotion, reviews, newsletters, tweet threads. 23:09 Modify speaker bios, generating casual pages, create quotes. 30:13 Follow-up is crucial for show appearances. 36:53 Publish, send AI content, deselect, copy link.
View Video Transcript
0:00
is yours well thank you first of all I want to thank all of you for taking time out of your very busy days I know that
0:06
you have so much going on and thank you for joining Greg and I today I think we're going to have some fun so let's
0:12
talk about what I hope you will get from this uh Workshop that we're doing today first of all we're going to talk about
0:19
what you can do as a guest on a podcast to create income to create more clients
0:25
to create uh a network of people and then also if you happen to be a host how
0:32
can you uh leverage that as well so my goal when I'm a guest on a show is to
0:38
provide more value for that host not just to show up on the show as a guest and to talk about the the stuff that I
0:46
talk about but also to provide this is being recorded too Mich I don't think it's a change where we assess
0:52
impact it's a change to a document where you're trying to improve Clarity okay
0:57
somebody has microphone on all right so uh what I hope what I hope
1:06
to accomplish when I'm a guest is to provide them more value and I do that by using cast magic and I'm going to show
1:12
you exactly how I use that because when I send it to the host literally the host will go oh my gosh I normally spend
1:18
hours having to do this thank you thank you thank you how can I do this too and that's your my entry in the other thing
1:25
is it also creates new business opportunities because I'm not just doing this at as a way to create an affiliate
1:32
income for myself because you know quite frankly I would have to sell and you
1:37
know I plan on doing that thousands and thousands and thousands of accounts to to make it an actual income on that
1:43
however I do create business for myself and how do I do that I after I send that stuff to the host and the host says how
1:49
do I do that well I say good question why don't we set up a time to chat and this is not a sales call this is for me
1:56
to actually show them how to utilize that content and and invariably I would
2:01
say about 50% of those people that I talk to say how can I do this too can I
2:06
get this platform Bingo they click the link they buy the platform then the
2:11
second piece is I don't know how to set this up for myself can you help me set this up now you have a client so that's
2:18
the first thing two how can you leverage this guest appearance so you send the
2:24
content to the host I'm going to show you how to do that which is the promotion of the episode which is
2:30
optimized with Cass magic and then also understanding which assets you're going to be able to pull from the Cass magic
2:37
content now let's flip the switch just for a second let's assume you are somebody who is a host of a podcast or
2:44
you'd like to have a podcast but you are already saying there's no way I have enough hours in the day to create
2:50
content to promote my show well you as the host your goal is to provide your
2:57
viewers with an interesting person right to engage with and also to hopefully
3:03
maybe create new business opportunities well how would you do that well I'm
3:08
going to show you something that I do that I get Char I actually charge a fee I use my ability to interview and the
3:16
content that comes from Cass magic to actually create a service of people
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speakers coaches business owners that need an interview piece to use as a
3:29
presentation piece about themselves and I'll show you how to do that as well before we go if you have um any goals in
3:37
mind as a guest or as a host or um what you could possibly do ask in the
3:43
comments because we'll get to them and um you know talk about them as well so
3:49
without further Ado I'm going to go ahead and share my
3:57
screen and I'm going to take you first in into cast magic so the first thing I
4:03
want to just make sure that we all understand how to do is you first have to once you've logged into cast magic is
4:08
create a space if you haven't yet created a space let me quickly show you how to do that right here is the plus
4:14
sign you give your space a name you can either have it labeled by number or by
4:21
um season or free form or however English you put your words in here I
4:26
always put my name because my name is spelled with a C and invariably every single thing that comes out of cast
4:32
magic if I don't do that will be with a K and it's just a little bit of a you know pain so put your name in there if
4:37
it's an unusual spelling I also spell cast magic out because people spell it differently it and it's incorrectly it
4:44
should be cast magic all one word okay and then
4:51
finally you come here into the context and I'm going to show you how to use this in the context no pun intended of
4:57
doing this as a podcast guest so that is how you create a space if you have questions about that put it in the
5:03
comments but in the meantime I'm going to go over to my Karen's podcast guesting space so I set one up here I'm
5:12
going to show you the settings for this it says Karen's podcast guesting I do it
5:19
by the number because there is not a season an episode it's just simply a number you see I have my name in here
5:27
and cast magic and then this Contex prompt now we will give you this context as one of the deliverables afterwards
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but it says these recordings are podcast episodes where Karen Glasser is the
5:40
guest and the AI content should be written in the first person for Karen do
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not mention Karen's podcast guesting refer to the podcast guest as mentioned
5:51
in the recording the spelling again is cast magic do not use markdown formatting and then you save it I'm I'm
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going to show you something down here we'll come back to it but this is how if you send this and when you send this out
6:05
to your guests or your host you can get paid if you have not
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yet signed up to become an affiliate of course you want to go over to partner stack and check that out there's a link
6:17
in here that you can go do that right in here and then make sure you put your affiliate Link in here so that when that
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share page goes out they will be able to cookie it that means connect it with you even though this little checkbox says
6:30
apply link to all spaces it doesn't always apply the link to all spaces so I am going to suggest that you um make
6:38
sure when you set this up that your affiliate link is in there next thing once you have set it up you're going to
6:45
then it will ask you what kind of prompts do you want to use and there's all sorts of prompts in here there are
6:51
YouTube prompts if you were going to use you YouTube prompts there are podcast prompts there's promotion prompts
6:57
there's coaching prompts there's course prompts in this casee I am using the
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standard podcast prompts but I have added a few extra ones at the bottom and
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I am going to also provide you with those um uh uh prompts in here you're
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going to see when I go and and populate everything I'm going to show you a follow-up email to the host that will
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completely merge the name of the host into the email tells them what to do
7:30
tells them that there's going to be a video they can click on to actually watch how to get this information I also
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include a followup with a guest if in fact you're a host and you want to uh
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send emails to all of your guests and possibly have your guest sign up as well and then finally I have social posts
7:48
with posts from the show because I'm going to show you how to merge that with canva to create completely customized
7:56
social media posts for your show do we before we continue are there any
8:02
questions anything that anything that I need to address Greg before I move on
8:07
yeah so um uh we'll get to this but Christina's got a great question about
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how do you get access to the audio files the podcast in which you were a guest so I know we're GNA talk about that so just
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notating that for you Christina um and then um Scott was looking at what is the
8:28
best hold on where did it just go Um what is the best conversion so how do
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you effectively convert these people which we'll be getting to as well if we're gonna get to absolutely okay so um
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the well so how do you let's start from the top how do you get the audio and or video link you ask you say to the host I
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would like to be able to share the show that I just did with you thank you for having me on the show and I want to
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support you that's and they obvious obvously I'm going to give them they're going to give me their link I mean
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they're just going to I have never had somebody say no you can't have it now if in fact it's sitting on um YouTube you
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can go get the link all by yourself all right does that answer that question I have never had
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a so I always go with you can get the RSS feed or the YouTube link those are
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easy so if you don't want to uh email after the the the host has emailed you
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saying hey it's live you can always go ahead and just grab the YouTube link if they posted YouTube or just go find the
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RSS feed RSS feed I always like go
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topnews.ru and as you can see from Karen's standpoint here she's got an RSS feed in there so you've got the YouTube
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one uh you can go ahead and grab a the actual um podcast one if you don't have
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that exactly now when you go to upload if you have a YouTube link um that's
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obviously a lot easier if you have an mp4 like at the end of this particular video I will have an mp4 and I'm going
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to upload this as an mp4 uh it takes a little bit longer for it to upload you can also take the audio so there's
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multiple ways the RSS feed and if you are doing Zoom as we all saw in the slack board the other day Zoom is now
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integrated right into cast magic thank you very much Cass magic very very cool
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so you upload your show and then it will populate I'm going to hide this loader
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and then it will populate in your recordings so I'm going to show you
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exactly what I do I was a guest on a show on April 30th movie reviews and more so I took
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the YouTube link the very first thing that I did was identify the
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speakers if you don't identify the speakers the AI content will only be
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half as good as it can be because it will not know who it's attributing the information to so this is really really
11:06
important that you put them in let's say you put the speakers in and you made a mistake you can change them you can
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literally change them by clicking on them and changing them um I also would make sure that you make sure that that
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if they're are the host you identify them as the host or if you're the guest make sure you identify yourself as the
11:24
guest and you'll see why in a second so you're going to completely look at all
11:30
the transcripts here this is fun for your your host that's going to get this because they may decide to add this as a
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text file um with their show that somebody would prefer to read the show rather than watch the show you can also
11:43
within here and I'm not going to address it on this particular tutorial because there's just so much to do you can clip
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things out of here using the clip this program is designed to provide
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general information using the clip you can clip it you can then take it over into the studio that's in here and
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create social cards and if you uploaded it as a video you can create video clips
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as well but I want to you know just be very honest about this is that cast
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magic is an amazing platform for creating content from your
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content actually written content from your content there are lots of platforms out there that their sole purpose is to
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create clips and if you want to know about those I'm happy to with that at a later time so we're going to go to AI
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content because this is where the magic happens I give them selections of
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choices of of titles that they can use the keywords that they can put into their YouTube or their uh audio clip the
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speakers bio now you're going to notice there were seven people on this show so here's a speaker bio for Howard Wiggins
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here's a speaker bio for Barry Warrington and it goes on vocally attached there's a speaker bio for every
12:59
single person that was on this show very great and this is why I also if I am a
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guest on a show that has multiple guests you better believe I didn't just send this over to the host I sent this to all
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the rest of the guests saying hey it was so much fun being on the show I'll show you show you the email with you I
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thought it might be um great to be able to give you some of this content so that you can promote it as well they always
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say thank you there's an introduction timestamped overview I this is very very
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very powerful you just simply copy it take it over to your YouTube video that you're now optimizing
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or whatever you're doing and paste it into the description and when people click on these timestamps it will take
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them to that place in the show right to the
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place I'm going to scroll down these are all there's a lot of content this is things that people can use their host
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can use in promoting there's questions there's clip Finders so for instance um
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somebody might want to use this to do a tweet or they might want to go into the
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transcript and say from 15.10 to 15.9 this is where this was you can go grab
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that audio link if you want and you can share that as well again this the purpose of this is to send the actual
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content that they that the host can use to promote their show Linked In posts
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this is so important Greg is the first person that I look to as who's utilizing
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cast magic with everything that he does if you go look at Greg's LinkedIn post
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you will recognize a template you're going to recognize when he says key takeaways and when he says different you
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know the different hashtags and things feel free to contact me so it's all there
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newsletter so you notice that I said in the context make sure that you say the name of the show but do not call it
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Karen's podcast guesting because if you don't don't put that context in here and you want to send this newsletter copy to
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your host it's not going to work they're going to have to edit it the name of the show was movies reviews and more but the
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first time that I ran this and I want to show you the difference it said this week on podcast promotions it literally
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took the name of my um space over here okay so I'm going to um really
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encourage you to make sure that that context says add the
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name of the show not the name of the space and then finally as we scroll down
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we have tweet threads which I think should probably say x threads at this point and then threads by Instagram
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again lots of content to promote the show
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outlines more custom newsletters and here are the follow-up emails so at the end of the show I take
15:57
that link I get all my content I'm going to click the share link and I'm going to show you that but in here is the email
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that I'm going to send I'm going to copy this hi Brian thanks for having me on movies reviews and more I enjoyed our
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conversation and the vibrant dialogue we had with Nancy Rachel Tasha Barry and Howard we covered such an array of
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topics from technology and AI it continues as a followup I would like to share with you the content I pulled and
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then you literally would add the link to the show of the share you will see the transcription social media copy
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newsletter email copy and a whole host of other content to be used I love that it only pulls to show content and does
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not use outside AI to create that content and then I have attached a short
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video walkr on how to access the content if you'd like to see how you can use
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cast Magics to create additional content for this and your other episode I'd be happy to help you can find time on my
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calendar link here now since I'm using this as a tutorial I normally would have
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my actual content my calendar Link in there I would not have to go and edit and then by the way there's a 7-Day
17:03
option to try it for free and then PS I'd love to hear what you think about the content reply to let me know any
17:10
questions about this in the chat no you're good so far
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now let's say you're the host and you want to now send to all of your guests
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because now you want why do you want to send your guests because most guests if
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you're like the guests that I know they're not going to promote unless you give them something to promote with and
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it's not because they're rude it's not because they are trying not to support you is they don't know what to do so
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imagine if you can give them exactly what you want them to do that they can copy and paced I think it makes it a
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whole lot easier so here's a guest um from the host I enjoyed meeting you on movies reviews and more I enjoyed the
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conversation as a followup and again here's the link to the show you're going to see the transcriptions it's basically
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the one that was for the host post but a little bit edited and then there's one for every single guest that was on that
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show and all I have to do is use the copy link it will give me an entire
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document of everything and then all I have to do is copy and paste it and put it into the uh email to send out so
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before I move on from that does that make sense yes so Karen we have a good
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question from Scott here are these you've made over time or built into cast magic and so Scott funny should ask that
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Karen actually had this as a template and when we were working before uh today's conversation I'm like Karen you
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can put that as a prompt and put it into Cass magic and so yesterday that's exactly what she did exactly what I did
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and so she was able to take what she had is a email template loaded as a prompt
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into cast magic and now every recording she loads in here Emil will now be
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generated for her so and we'll provide you with this so we'll provide you with
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the the actual context for the space and I'll provide you with the copy that I
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used to put into the prompt and how I did it so let's look at the prompt right now to see how I actually set this up so
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on real quick one other thing is Scott to that point you can see here it says followup email to host there is nothing
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there that says uh preset prom Karen if you scroll up uh to to a preset prompt
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you'll see the delineation in cast magic what are prompts that Karen's created
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and what are prompts that um that uh are preloaded in the podcast in this case
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profile so all these things show out lines that she's showing you but that threads it says preset prompt
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thoseo yeah and so you cannot edit those but you can edit your own prompts that
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you put in here and uh Greg thanks for that so you you'll notice the difference one says preset and one does not so as
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you're doing this though I also like to um click the modify button and have it
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run several choices for the guests or for the hosts and it doesn't re erase
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what was there it will simply add another one so let's let's do something here let's
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take um
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let's do the uh speaker bios and I want to modify them but I
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want to make them a little more casual so if I do
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that it will now run them all again you can see it's generating and it's going
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to give me seven other Pages because there were seven speaker bios so if you look at
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this it's now this is now the this is now the uh uh it's a little bit casual
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more casual so you can change this anything that you want so once you've done this there's some other things that
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I like to do in here and that is to create canva quotes would you like to learn how to do that let me show you how
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to do that the first thing that I do is I come down to where I have in the content an actual prompt that says hold
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on now I what I should be doing right now is using the collapse all index and just jumping to where I belong but I'm
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I'm going to do it this way because I'm already down the hold on social posts with quotes
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from the show so there are nine quotes here I'm going to go this is how we're going to do it and I'm I have a video
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that's already prepared but I'm going to do it in real time right now you find the posts you copy the
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content you open up an Excel spreadsheet let me get out of there
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you paste it into the expel Excel spreadsheet you notice that each quote
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is on its own line the only other thing you have to do is you're going to save it as a CSV file
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you cannot put this in as an xlsx it has to be saved as a CSV file identify it as
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to what it is so that you can find it again and save it
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then you're going to go into canva I've already created a template
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here in which I'm going to merge each one of those quotes into this template
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so what you do is you create your your image you put your paragraph you put a
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text box in here as you see this and then you go to the left hand side and click on the button that says
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apps you can see here there's something that says bulk create you're going to
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click on the bulk create button you can either enter the data
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manually but we're not going to do that because I just created a CSV
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file I'm going to go ahead and upload the CSV
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file and then I'm going to connect the data you
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there's a a little button here that's being covered let me see if I can open this a little bit wider there we go we're going to connect the data
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I'm clicking on that first one and then I'm you see it's getting ready to populate and then I'm going to
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click continue it's going to take all of them and
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generate literally quotes now I'm looking at this and I'm
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going to make it a little prettier because I think this doesn't look quite the way I want it to look I think I'm going to make this a little bit
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bigger you get the idea and then then you go to the share you download them
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all as one file and you now
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have nine Clips or nine posts that you can share on social any questions about
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this no questions coming up so if anyone's got any questions please put
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them in the chat all right so now I'm gonna oh Ron's uh getting asked is that
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P canva or is that could you do this with a free account I believe this is a
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paid canva account I have a paid candid account and I believe it's a paid service it's a pro account it's a pro
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service but for me it's worth it however if if you don't want to do that and
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that's that's cool that's great then go ahead and use the studio for this and clip some of your your content that you
24:53
want to clip all right oh hold on we're getting some good ones here so
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um seven posts isn't that a lot for a podcast what do you do with so much Social copy with one episode there is a
25:06
great great question great question well first of all your shows should be if
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they're not unless you are doing something very topical it's very important to have Evergreen content
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would you agree stuff that can continually go out so every time you decide to promote it you can use a different image and you can use
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different images on different platforms and different quot quotes on different platforms I am not suggesting you take
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all of them and send them all out all at one time I mean I suppose you couldn't put it in a carousel but I wouldn't do
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that I would take first the first one I would use that as a a lead into the full
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show so I would take that image I would put it over on Instagram let's just say
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the copy would say uh you know the text of the quote and then I would go and say to watch the whole show clip in profile
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remember Instagram you cannot put links into the copy if you're on Facebook you can say click here to watch the whole
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show does that answer that question yeah don't even I would even go so much to say for for um uh Fred and and Christina
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here the questions but you have to remember uh just because I saw your post
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about your recording today doesn't mean five weeks from now I saw it right I
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would remember it like what is it that takes action the other pie is is your course should not be driving people just
26:31
to listen to that recording if we're looking at this from the guest standpoint I want to continue to post
26:37
consistently content that I got from this recording and put it out there so other people can see it and that's the
26:44
joys of being a guest on a podcast so you've got all that content that you're able to consistently post right and
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again remember we're talking about creating this to send over to the host so they can they're going to make the
26:57
decision on how to use it they may look at those nine 10 quotes and say well I only like these two I'm only going to
27:02
use those two because that that that's what works for me so again you're
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sending them to the host for you as the individual how are you going to use them as we said you can you can literally as Greg said um you might want to create
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real size so that you can put them into um a a video sort you can do anything
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you want with this I'm looking at some of these these okay the other thing is and this
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is really important so now you've a guest on a show and let's say you've been a guest on two shows a lot of
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people forget that the devil's in the followup so you have just grabbed all that content you created that email
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you've sent it off to the host and then out of side out of mind you forget you did it you walk away you're not you
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didn't follow up so I'm going to encourage you to do one of the following create a spreadsheet where you put the
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name of the person the host guest whoever it is their email they
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I'm I'm reading here their email the name of the show that that you were on with them or that you shared the show on
28:04
with them the date that you sent them
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thisa and the date and then a date to follow up on make a notification go into
28:18
your calendar have a little Tickler file that says don't forget to call such and such okay or you can do what I do either
28:26
a Trello board or a notion board a notion board is how I actually produce
28:31
all of my shows it has everything and anything in there so it's a natural place for me to go and put the content
28:37
to put the followup because then I have actual action items in my notion board
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if you're using Trello same thing create a create a list a checklist put the names of the people that you've sent
28:48
content to and as you follow up you check them off or you move them to the next
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thing I'm just looking here legal considerations with reposting their content without it there is no again
29:04
once it's on YouTube it's on YouTube anyone can share it you're not saying it's yours and you're giving it to them
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first of all you're giving it to to the host as as I'm going to share it because I was on the show I'm not sure when you
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say legal consideration um Scott what what do you tell me what you're
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thinking just will there be any backlash um from them around using their content of any sort you
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know I've never had that happen I'm wondering if any anybody who's on here had any a guest a host that said you're
29:39
I don't want you to share that's usually the point the the that's the struggle that hosts usually
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have hence why this is valuable most hosts are giving you like hey I would love for you to post and and recommend
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and like my show and everything else and you're not getting any content from them so you're in a sense now giving them the
29:59
content to help them like now if you're a host you actually want to get and I'm
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reading Greg what you actually wrote here is that you want to and this is just an aside if you're a host you
30:10
should have a a sign off from your guest that says you're going to use their content your content everywhere and
30:16
anywhere they're gonna off on that okay so that's it's more important I think the other way around is that you have
30:22
permission to use it not just on this YouTube show or not just on your podcast but you're going to share maybe to Roku
30:29
or Amazon Fire or wherever you want permission from them that's where the
30:35
challenge is not the other way around okay
30:41
um okay uh Fred it's integrated if you go into the um settings don't worry
30:46
about it I've got them already did got it okay cool good cool all right um oh
30:52
no Miss TI Mr taii so strange
30:58
we are getting across a thing here and um all right so I did kind of say
31:04
something in the very beginning as to how I create income for myself I have been doing interviews since 2012 before
31:11
it was like a thing and and I would you know share the shows I would do all of
31:16
this stuff and eventually what happened is people started reaching out to me and would say will you interview me because
31:23
I want to use it um to promote myself so I said huh I've just created a new
31:30
product and I've been doing this for several years now people pay me for my
31:35
interview um ability to interview them we talk about who they are what they do
31:40
the whole thing it's now a a um a presentation piece I then take it into cast magic I
31:48
then provide them with images out of canva I provide them with a copy to put
31:53
in their descriptions I give them the whole thing and they pay me a fee and the reason why this also works so well
32:00
since I've been doing this so long I have over two million views on my shows and so they know they're also going to
32:06
leverage me my eyeballs on my shows for them so
32:12
they gladly pay but I don't promote it as a show I promote it as I am giving
32:17
them a promotion piece that they can use to promote themselves again thinking outside of the
32:24
box using cast magic as the content that is delivered to them uh providing more
32:29
value than people ever expected to get and you come out looking like it's a
32:35
win-win you had the the value of meeting a very cool person that you probably will promote yourself and that cool
32:42
person now has that presentation piece it's going to go out there and say look this is amazing you should check Karen
32:48
Karen does these things you want one like this she's going to do one for you all right questions about that
32:56
you're good okay um I would love to do like a a hot
33:01
seat right now and start answering questions of people that that you have you know in terms of uh how to really do
33:07
this there were a lot of questions on the spreadsheet I want to make sure that we're answering
33:18
these how do they title it for promotion Karen uh I'm not sure Sylvia's question
33:24
but question is how do they title it for promotion I don't understand that
33:30
question and actually I want to show you where you go to the share tab so hold on I'm going to share my screen again I realized we did not do that okay okay so
33:38
I I don't understand that question so let let's let me noodle on that while I'm coming up here because I want to show you how you share that show now so
33:46
you're going to click on the share button you can either email it to them
33:51
this way I don't that is that is inviting them to collaborate collaborate
33:56
I don't want them to collaborate that is actually inviting them to your space and having access to your account we want to
34:03
focus on giving them y you want to click on publish and then you tell them you you
34:11
tell cast magic if you're going to send them the ability to use magic chat and
34:16
you're going to send them AI content when we were putting the content together there was an and I'm going to I
34:22
I did not show I'm going to go back in there there's a place to deselect certain content that you do not want to
34:28
share but you take this link here you copy it and then you go into the email
34:34
thing that copy that we put into the uh uh the prompts you go into an email open
34:39
it up you copy it put this link and this is what they're going to get I'm going
34:45
to show you what that looks
34:51
like this is what they get so they have the transcript
34:58
they have the AI
35:05
content and I give the ability if they want to create some more content on top
35:10
of it why because I want them to see how great this is so that they ultimately want to sign up when they click that
35:19
sign up button it goes over to sign up it is Cookie to me that
35:24
means that if a host clicks on that link and signs up I will get a commission on
35:32
that if you don't put your link in there then they're they can sign up that
35:37
would be awesome but it will not be associated with you the platform needs to know and your host needs to know
35:44
because it will be cookie by putting in that link okay so now let me show you
35:49
how you remove some of the content if you don't want to give it to your
35:56
guests I'm might not do the introduction so you see where there's a
36:03
box here display and shared link I would deselect it it's that easy so you go
36:09
into all of these things and decide what do you want to share with them and then when you share only those items will be
36:17
available to share what other oh um so I'm going to
36:25
share with you uh two links there was a question how do you get how do you get on podcast well let's let's take a step
36:32
back sorry to interrupt Karen um got some good questions here that that uh we
36:38
let we we let get away from ourselves because we're so used to this so we talked at the top uh you and I about how
36:45
to change the speakers so we have a question going like can we change speaker labels instead of uh hosts and
36:52
guests being able to do something else so that would be great if you want to show people how can do that yeah let's
36:59
do it so let's I'm going to change
37:06
him I can put his name in here but I can also
37:11
decide is is going to be a different guest it's or it's you can put the other
37:17
name in here and you can make him let okay Greg let go to the speaker go to the speaker section the best way to do
37:24
it everyone best way is uh in the left navigation you see a speakers here we go
37:32
you scroll down you've got new
37:38
role and now you have the ability to change so Dave hopefully that answers that question the ability to do exactly
37:45
as you're saying Mentor mentee coach coach e that's exactly what I've done provide the description by doing this
37:52
your AI content is going to be leveraging that language as well so instead of always referring to guest and
37:59
host if it's a coach mentee whatever your language is going to be there
38:06
exactly thanks Greg um and then the other one
38:13
was we invariably as you were just doing make the mistake when we use the share
38:19
page and we click invite it's like oh no I invited the person to my space how do
38:24
you revoke that so you can go into the team team
38:29
section uh no no no you are you are in the right spot team of your space and in this case you can see Karen's the only
38:36
person but if you actually had invited someone there there's the ability for you to remove that
38:41
person let me see if I have a I don't think I have anything in here
38:47
that has other people in it but we'll find out um no un I'm I'm I'm myself I'm a
38:54
solopreneur me myself and I are the are the the ones that are in here um but you could you could then what Greg is saying
39:01
and you're absolutely right you do not want people to have access to your account you want them to be able to access the content not the
39:09
account I think that I'm glad we just taught a bunch of
39:14
people about changing the speakers um so this is always fun
39:21
um I think all right Sylvia's got so for the interview that you do that isn't
39:26
associated with a show what do they call it when they're inviting people to view the interview example I peed on blank
39:34
watch me on whatever I think whatever it is that
39:39
you're you're you're calling it uh or you know I think the prompt would say um
39:45
identify it's again it's only going to be able to pull content that you put in so if you didn't put into syvia if you
39:52
did not put in the original content that had that didn't have the name of the show or didn't have the name of it will
39:58
not be able to pull from it so you have to identify it has to have it in there so it's like the context uh what I put
40:04
in for the prompt for my stuff it it make sure you name it the name of the show not Karen's podcast space so you
40:11
need to identify it I guess we could work on a prompt that would be specifically for that but I
40:17
don't I'm not for the
40:24
inter I wouldn't I wouldn't actually I wouldn't even have a show in there it wouldn't it it's a it's a preset it's
40:30
actually a set so this is not a show this is an interview so I think the actual question is what are you calling
40:36
the interview so I actually would say the interview thank you I I was interviewed by Karen
40:43
Glasser I'd like you to see what she says or what we say on the interview I I
40:49
I think this is I haven't used it this way so I'm not even sure how I would use a prompt for
40:55
this we got to got it so hopefully that
41:00
helps I think we've got every everything's we've you've answered everything else so keep going keep going
41:07
okay I'm gonna now give you some links because uh several people said well this is great but nobody ever asked me to be
41:12
on a podcast how do I get on a podcast there are a couple of of uh places out
41:18
there I'm going to go ahead and um share my screen and then I you will get these
41:23
links as well um to do there's two links that I want to share with you let me get this floating thing out of the
41:30
way the first one is
41:37
POD podcast hold
41:47
on and once again confirm this all the assets that Karen's showing including
41:54
these websites and this recording will all be sent out correct to everyone
41:59
that's RSVP and attend it so this is called podcast guest.com
42:05
directory you can it's free you can put your name in here you can um so people
42:10
can find you to be a guest or you can look for shows to be a guest on the other one which is the one that I use
42:17
more often is Radio guest
42:25
list.com and this is kind of cool because it will send you options and
42:30
opportunities it's free email leads so you can either sign up to get free guest
42:38
requests or you can sign up to request guests this thing has been around for a
42:45
long long long time and it will send you a daily email saying such and such is
42:51
looking for a guest pretty cool huh so we'll put these two um links and into the uh
42:59
deliverables that you're going to get anything
43:08
else uh robs matchmaker. FM is another one good okay we'll you know what
43:14
anybody else have We'll add those resources as
43:20
well so I let me let me just flesh out a couple of things before before we finish
43:26
um just by not a show of hands because I
43:31
don't think maybe you can do it how many of of the we have a lot of people on how many of you are podcast
43:38
hosts that have your own podcasts okay
43:46
so I'm going to strongly suggest especi because I think most of you have cast magic I'm going to strongly suggest at
43:52
the end of every one of your shows you drop your show into into the um into the
43:59
platform and you immediately send it out to your your guests because they will promote your shows they will promote
44:05
your shows I mean that's that's Rob you're you know right would you agree
44:10
you're you're a podcast host those of you who have podcast if you have a guest you don't give them stuff to promote
44:16
they're not going to promote I mean literally my my guest will get an email that has four different images it will
44:24
have copy it will have links it will have how to tag me you want to make sure
44:30
people tag you guys after that I did mention that there
44:36
are other platforms if you would like to find out how to take this content the
44:42
same show and create Clips uh you want to find out oneon-one
44:48
with me some ideas on how to use your content go ahead and I'll put my I'm
44:54
going to put connect with Karen I I I
45:01
complimentary neck with karen.com set up a time with me and we'll take your exact
45:06
situation and we'll walk you through some things that you can do and I probably will add some other things that
45:11
you can do to even make it bigger and better I kind of like to say but wait there's more because there is there's so
45:18
much more um I love this stuff guys I think that um the only limitation is us
45:27
it's us so the more you more you guys come up with stuff the more we get excited and and the more I get excited
45:33
and I want to do even more the biggest challenge is not promoting right Fred exactly it is the biggest challenge and
45:40
and the easiest way to combat that is give them something because people don't have time to create it's not their
45:46
podcast they don't care honestly and that is the whole point of of leveraging
45:51
the shared link so being someone who guessed uh it's fun to see how many post
45:57
just give me hey your show's live here's copy in terms of the link and a um uh an
46:05
image right but I don't remember what I said on your show so you want me now to
46:10
write and remember what I WR what I said it right use the share link as Karen was talking about you're like great I've
46:18
automated all this content and you enable the magic chat which I don't think we talked about enabling the magic
46:24
chat now allows me as the guest going like I don't like what Karen gave me it's okay I can now go into magic chat
46:31
with the video that Karen sends over to me saying like this is what cast magic is and now I have an idea like oh here's
46:38
good copy n sounds maybe too AI doesn't sound like great let me go ahead and I
46:44
understand how to prompt I'm going to use magic chat use the recording and come up with my own assets but most
46:50
hosts for two reasons psychology guests don't share one I already told my
46:56
community what what I shared with you why am I going to say it again and as we've already discussed maybe your
47:02
community hears it but you can always repeat it and the way you said it on someone else's show the reason you're
47:08
going on someone else's show is to get your audience to continue to know what you're doing and the second reason is
47:13
the host doesn't give you anything to do and then more and and going back to the question of well what you have all these
47:19
same images and you're G to keep Plastering those things out first of all if you if you post an Instagram on one
47:24
day don't post everything else on the same day on this on Tuesday go and post somewhere else and then on Wednesday go
47:30
post somewhere because your people that are following you they're it's it's a reminder there there's actually a
47:37
marketing thing that says you need to have 12 touches before somebody will actually take action on what you are
47:45
doing and so if you put something in Instagram on Monday and then you go over to Pinterest on Tuesday by the way a
47:51
great platform if you're not using it and uh on Wednesday you go to LinkedIn and you're using different cont content
47:57
right because it's coming out of cast magic and the same image and then you go over to YouTube and then you go over to
48:02
Tik Tok you now are but it's every day somebody different and that way you are
48:08
covering everything and you're touching people and they go gee I think I saw that wait a second what does this say
48:13
and it starts to become in bed in this um I I believe um Becky did this and
48:19
talked about events and follow up on events so I'm going to piggyback on that because somebody asked a question about
48:26
out the behavior is Christina the behavior is the same when people get invited to speak at conferences yes it's
48:32
very true but consider your speaker at a conference imagine this you have turned
48:38
on your microphone on your iPhone and you have recorded the entire speaking
48:45
thing that you just did it goes straight into cast magic
48:50
into the space you have completely set up already you open up your phone you
48:56
make sure all the content's been optimized as you walk out the door you give the
49:02
share button the share page share clip to the promoter to the producer to
49:09
whoever is in charge of that event and say this is my speaking you can now use
49:15
this to further promote this this event what I did as
49:21
value added how many have you been to events where you had the upsell $49 and you get all the cont content right and
49:28
then the producer has to sit there and create all the content well you just did it for them you have now provided I go
49:35
back to the very first statement I made why do you do this provide more value
49:41
it's very unexpected I've seen many many comments in here saying nobody ever promotes my stuff nobody promotes the
49:47
shows they come on the show you're going to put yourself in a place where people say I don't know who this person
49:54
is but I need her and that's what happens any other
49:59
question yeah I want to touch on Scott this is a great one what kind of Roi can a guest expect based on listener count
50:05
an audience match what have you seen wondering how much energy to invest in this channel so I'll speak from my
50:11
standpoint Scott like I don't have a show but I love guesting and the whole point of guesting is podcasting becomes
50:18
your ultimate content workspace right so like I literally get all the content I
50:23
need from going on someone else's show and from an Roi standpoint that allows
50:29
me to consistently post see Rob Durant here sales enablement right there social
50:34
enablement so it's all about who knows me and so how do I take the content that I'm getting from all these shows and
50:41
being able to consistently post which goes back to I'll take all this content
50:46
and know for the next six months I can sprinkle in little tidbits here and there of content that I've reproduced
50:53
from that one so from an Roi standpoint it's who knows me who knows what I have
50:58
to say and I continue to post it out there so the ROI is going to be you're
51:04
playing the long game you know that people will continue to find you stay away from what is their listener count
51:10
most people I mean you shouldn't really care once again it's not about focusing
51:15
on just downloads and listeners it's focusing on all the great content you are getting as a guest to repurpose and
51:22
let your audience continually know so you're not sitting here struggling what content am I putting out how do I write
51:28
content you're getting it from the conversations you're having one more thing so let's say you've been a guest on a show you send them the content they
51:35
take you up on that meeting you're going to take one more step you know what that host show is about you know what their
51:41
theme is you know what they talk about you're going to go over to YouTube You're Going to do a search and you're going to find somebody else who's
51:47
talking about that topic that has a tremendous amount of Engagement followup views likes the whole thing you're going
51:55
to take that YouTube link you're going to take it into your C magic account you're going to run it through the same thing and when you meet with that
52:02
potential new client you're going to say hey I took the liberty of finding some content from such and such who is doing
52:09
something similar that you might want to see what their content looks like you might want to take advantage of it you
52:15
just have blown their head off because they don't even know to do that and now
52:21
you've given them the ability to do that what would you advise in terms of creating prompts for news
52:27
you know I I actually use I'm not a big prompt person to be honest it's it's
52:32
kind of funny because I I watch a lot of you who are so amazing at creating these prompts um and I Rob and duplicate I use
52:39
yours because they're so good um but every so often for instance you know Greg yesterday as he said he said why do
52:45
you not have this as a prompt in there so I went and did that I don't always think that way so I think the answer is
52:52
is that you may not actually add new prompts you may just say this is really really great or you may say I'm out
52:58
there looking at other people's stuff and I really wish I had had that little piece of content and then you go back into cat's magic and you rerun it and it
53:05
literally will just repopulate and from that point point on everything else is in there after getting over the initial
53:11
learning curve how much time do you spend on doing all this per show or per week just asking for an estimation only
53:17
well since I'm templated I actually have a template that I use so for everything it takes me about 15 minutes from
53:24
beginning to end because once you once your set is once your space is set up you really you're already you know what
53:30
you're doing I have a checklist I go in I um upload the show I get the content I
53:35
make sure the speakers are set I do the spelling I I've already identified what I'm not going to share and then I get
53:42
the share button I'm done it's that easy now if I'm going to use that content to
53:47
optimize my own video it may take an extra 10 minutes because I have to then be a little more directed uh Dave you
53:54
come off you had a question I got you do you charge all right uh thanks Greg
54:01
and can can you hear me okay yep yeah yeah okay cool uh Greg and Karen thanks
54:08
to you both call and walking away with something that I did not even expect to
54:13
even come up so thank you for the time and Karen by the way I have a daughter who's five years old who has a middle
54:20
name of Karen with a c so out there so there you go we don't see that very often um just quick
54:26
question Greg I because I feel like this may have come up uh somewhere before and I'm failing to remember it but the
54:32
prompt presets and this is maybe particularly relevant maybe for folks like me who are you know the sort of
54:38
center of gravity is not necessarily in podcasting I use this more as a coach and a Consulting and sort of mentorship
54:43
that kind of stuff um where I kind of want to combine some of the preset in different places right like Discovery or
54:50
meeting summary like and I know that the when you go and have the set your space
54:55
as a certain type it comes with the six or eight or whatever presets that are there and then you can go into the AI
55:01
page use the sort of chat to pick other ones to tack on but Greg is there a way
55:06
to sort of on M change the preset uh prompts for a space because I
55:12
I feel like there used to be an easier way to do it and I'm finding it a little bit cumbersome now and I I don't know if I'm just forgetting or if something
55:18
changed so if it is a preset that's designed by cast magic you cannot
55:24
manually add that to another space you'd have to typee it in as your own magic
55:30
chat uh prompt uh but if it is a prompt that you've already created in one space
55:35
you have the ability to share that across other spaces so uh the quit essential example is people are like I
55:42
have a podcast but also post it on YouTube so which channel or which space should I create for my profile podcast
55:48
or YouTube best practice I tell everyone is you've got unlimited spaces create a
55:53
space with each one of the 12 different profiles that you've got and then look at the prompts in the left navigation
55:59
for each space and if there's prompts there you're like oo I love this customer Discovery one and I want this
56:04
in my podcast space because I think it's good then just write it down in a word
56:09
doc go to your podcast space go to magic chat type in that prompt and then save it so there you've got it that is the
56:16
workaround right now but there's no easy way to do it beyond that my other question like I guess sort
56:22
of related what what an alternative workaround be to have the same transcript in two different spes and if
56:28
so would that count as one double minutes 20 minutes or 40 minutes uh
56:36
duplic yeah that would be that's what I thought I mean that's fair but I mean at at the same time you duplicate on or
56:43
font prompts in the other spot it's going to be more Generations anyway so I mean yeah Dave I think that a lot of it
56:51
is is what you set up in the beginning so once it's set up then it then the work is is done so if you already are
56:57
looking at these prompts saying God I wish this was in here you know I can't then do the work just set up some time
57:04
just open up two tabs because you can't even copy and paste um these prompts you
57:10
can't even select and copy that's what I've been doing you have to literally type them in so open up two tabs and
57:17
just take some time and just do it because once it's in there it's in there and it becomes your preset not cast
57:23
Magics I'd love to have two I more like 200 on my screen right
57:28
now okay thanks guys at time um so I know there's some other questions we may
57:34
not have got to but I know most of you are all in slack so if you all want to go ahead post that either in the um uh
57:41
general or feedback je Channel makes most sense uh wait I will post all this
57:47
stuff we'll be emailing you all but thank you all for attending this first expert training Karen thank you for your
57:53
expert uh knowledge um and everyone for your engagement and questions hopefully
57:58
this is incredibly useful and so many ways on how you can Leverage The Tool
58:04
make some money and really start building out a business for yourself um as I said the next training is going to
58:11
be in two weeks so if any authors here have a book it'll be how to Market your book using AI um thank you all and um
58:20
have a great rest of your Thursday bye everyone connect with Karen see you
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