🎬 From Hollywood to Heartfelt: Michael Peikoff's Journey to Making a Difference

Name: 🎬 From Hollywood to Heartfelt: Michael Peikoff's Journey to Making a Difference | Open Video
Uploaded: 2025-07-24T13:52:04+00:00
Duration: 29 min 54 s

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today we're diving deep into a journey
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of transformation and heart a story of
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how one man's path shifted from the
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bright lights of Hollywood to a more
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fulfilling chapter dedicated to making a
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difference in the lives of seniors what
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inspired this remarkable transition what
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stories lie within the pages of his
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captivating book well stay tuned we'll
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be right back
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and we're back hello everyone Karen
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Glasser here and welcome to the author
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Spotlight today we are in for a tree
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with my guest Michael peof and a
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surprise guest I'll tell you about that
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later who is not only penned an
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incredibly engaging book but Al also
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woven his personal experiences and
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passions into a mission to impact the
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senior community positively so Michael
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peof welcome to the author Spotlight how
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you doing Michael
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I'm doing great Karen it's so nice to
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see you can you hear me okay we can hear
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you if our viewers only knew how much
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fun we had been having behind the scenes
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yes well you are the tech evangelist so
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you made you made it happen it's all you
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made it happen I'm honored I'm I'm
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honored to be here with you today Karen
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thank you for H having me well I don't
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what our guest what our viewers don't
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know is that you and I go way way way
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back when we were young children we grew
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up together and how wonderful to be able
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to get back together and to see what
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you've done with your amazing life um
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you you with you were with the fox
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Broadcasting Company Warner Brothers
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with consumer products Sony Pictures
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20th Century Fox you name it you check
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all the boxes you've done all that what
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made you first of all make this shift to
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go from
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Hollywood what you're doing right now
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writing books doing senior programs
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making a
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difference well that's that's a great
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question and it's a key question you
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know I spent almost 30 years in the
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entertainment industry starting as an
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intern at the fox Broadcasting Company
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back in
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1987 and I enjoyed a career in marketing
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and publicity and um retail business
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development
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promotions and then unfortunately my kid
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sister and I could say that because she
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used to call me her big bro my kid
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Sister Lori passed away at the age of 54
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and I had just started working for a
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first-in-class
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best-in-class assisted living company
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called Belmont Village and when Lori
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passed away I basically said I I I can't
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I can't do this anymore I can't do
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anything whether it was entertainment or
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working in a building so I wound
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up Gathering myself after Lori p p and
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went through the grieving process and
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then started in Earnest working with
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seniors for the next seven years and
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it's just been a I have a you may have
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seen on my book Karen that and on my
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LinkedIn page I have a line that I live
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by it's on the back of my business card
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that says I used to make a living but
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now I make a difference which I is and
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it's true that's not just a slogan it's
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just not a saying that is actually
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Michael how you live your life right yes
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it is and and I'll tell you
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don't get me wrong I had some amazing
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years in the studios you know not
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withstanding the knives I'm still
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pulling out of my back you know from the
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politics that exist there however having
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said that it I morphed into working with
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seniors because it was so meaningful and
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so gratifying and it's important to note
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you know that my own mother may she rest
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in peace died of Alzheimer's and Lori
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and I were together at my mom's passing
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so I had a front row seat to that
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Insidious disease and then I went to
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work for a hospital company in centry
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City California and that was a very very
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enlightening uh uh process of working
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with people at their end of life and I
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just found at the end of the day instead
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of going home and worrying about press
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releases and celebrity ego I was worried
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about families and their offspring and
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how they were coping with the
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loss and so here you are and then one
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day you decided hey I think I'm going to
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write a book
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yes yes oh you got it you're so sweet
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Yes except it's back go ahead we're
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going to talk
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about you got it perfect you got it
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perfect there Karen well it's kind of
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backwards so um the book is called a
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smart man wouldn't have thought of that
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um first let's take a look at the
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illustrations because I'm going to bring
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Fred in in just a second he's actually
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already here but we're going to like you
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know officially bring him in um and it's
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the wit and wisdom of your father so
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your father's name was Elliot right yes
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and what do you call these these wit and
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wisdom things you are you are such a
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great interviewer I call them
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elitism you gota know the you've gotta
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You' gotta know the history Karen for
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years back when I was working with Fred
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bod at Sony my mentor Fred's mentor and
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I is a man named Dan
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romanelli um I used to walk down the
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hallway in the Triangle Building at
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Warner Brother Studios and Dan would
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walk by me and say three words without
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skipping a beat he'd say write the book
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and keep walking oh and then I'd see him
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the next day write the book so for years
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I had people in the industry that had
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heard me quoting my dad ad nauseum
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making people laugh out loud and then so
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many people are saying when are you
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going to do this when are you going to
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do this and last year was the year that
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I said I'm G to I'm going to do this I'm
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going to do this for my dad I'm going to
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do this for myself and by the grace of
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God and Kismet and Karma Mr bod called
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me and volunteered his perilous Services
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amazing and it all sort of came together
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but the book was was written in 20 in
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2024 so so you you've now mentioned your
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partnership with Fred Fred bod he's a t
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very talented illustrator who actually
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brought the book to life right um two
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decades of experience in the
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entertainment industry uh you worked uh
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your your bio is so impressive if you
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worked with JK Rowling I want to hear
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about that and I also want to talk about
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how this team came together the two of
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you to create this amazing book and
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we're going to be talk telling people
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how they can get the book uh because we
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want them to get the book uh it's it's a
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small book right it's a very small book
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but what is it's so powerful my husband
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read it uh my son read it everybody's
6:56
reading this because it it's striking a
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chord Fred why did you want to do this
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it's because over the years Michael and
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I have created such a friendship and a
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bond um we've been through the wars
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together he supported me I supported him
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and it's always been a thing of mine to
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pay back I'm a big believer in karma and
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the people who take care of you you take
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care of them and when Michael called me
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and Dan romanelli called me the minute I
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heard it was a Michael project I I just
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couldn't see say no I said of course
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anything for Michael I'm in count me in
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and then when Michael and I started
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working on it um I just felt the passion
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the love the respect he had for his
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father and it it kind of transitioned
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itself from just a a project to
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something that had much more meaning
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behind it and in our world when you can
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work on something like that it's a it's
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a very special gift and they don't come
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along very often so it was just
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something I had to do I I had to help
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Michael and I hope Elliott likes what I
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did um I know he did but it it was just
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something I was compelled to do because
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of not only the man behind it but
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because of the message and the homage he
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was paying so right and so so I'm
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assuming the way this worked Michael
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would say here's an elitism he would say
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and you'd say I have an idea and you
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would create the design did you then
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work together to make or or basically
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you work you did your expertise on your
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own and brought it together how did this
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work I'm just curious because you're
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both so talented how did this work it
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was very much a back and forth Michael
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and I would talk about the different
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Eliot
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elitism uh what he was trying to achieve
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and I got a a a real nice history of
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back download of his father and what his
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father meant to to him and I just went
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away and I started sketching and
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sometimes Michael would have input how
9:05
about something like this something so
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it was a great collaboration of back and
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forth if you will and I I gotta be
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honest with you I've worked on a lot of
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projects in my life once once we started
9:17
collaborating Bingo it came across
9:19
really bad it was magic and it is it it
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was totally magic and because of this
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book Michael we we kind of shift into
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what you're going to be doing next now
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because first of all you I'm sure you
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have the book in front of you right I
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have it close by okay so Michael um one
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of the things that you did that actually
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got you on this next Road of this next
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chapter what you're doing is you would
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read the preface of the book right
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correct would you would you um read some
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of it for us right now oh sure I'm gonna
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have to just go right three feet over
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and get my book but before I do that let
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me just respond a little bit to what
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Freddy said you
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know it was a labor of love working with
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Fred bod and we sat down in Patty's
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coffee shop in TCA lake near Burbank
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very close to where we worked at Warner
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Brothers together and I said Freddy
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Here's a thought and he goes I like it
10:18
what about this and it really was a a
10:21
give and take and then he would go back
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to the art table he'd send me over stuff
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and nine times out of 10 Karen they'd
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come back like letter perfect and I'd
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say well you know maybe make his tie I
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mean it was like I couldn't find
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anything wrong with what Freddy did
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everything the guy did was a home run so
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it was really like I I like to joke when
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I tell people you go what people say to
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me what was it like working with Fred
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bod I said it it felt a little bit how
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John Lennon and Paul McCartney must have
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worked together it was a it was a
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seamless and harmonious thing where you
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know there was no ego involved I never
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said to Fred oh this is got to do this
11:04
got to do that because I have so much
11:06
respect for Fred's Peerless ability that
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I just it it was one it really was a
11:12
labor of love and the fact is so
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important to mention this because I've
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thanked him a thousand times the fact
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that he wouldn't let me give him a dime
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and he did this for me gratus out of
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love meant more to me than you could
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know because Fred is a very highly
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regarded High sought after illustrator
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artist and so this book Karen wouldn't
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be the book it is without Fred bod's
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illustrations in fact if you look at the
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Amazon reviews and I encourage your
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viewers just to go on there and see the
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almost 35 five-star reviews almost every
11:48
one of them alludes to the illustrations
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were awesome the illustrations brought
11:54
the book to life the illustrations were
11:57
unbelievable so it really this book
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would not have been half the read if it
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wasn't for Fred and truly there's a love
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fist going on here I can see
12:08
the and and it's true though I mean I
12:10
think the words without the pictures or
12:13
the pictures without the words wouldn't
12:14
have had the same effect right let let
12:17
me let me jump over and grab a book hold
12:19
on you go jump over there and grab the
12:21
book and um when Michael comes back and
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he starts to read the preface what you
12:26
will see over his voice are some of the
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pictures from Michael's growing up with
12:32
his father we have some great pictures
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so take a look at them as Michael reads
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through uh the preface of the book um
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and enjoy the pictures and the word jet
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POF was my hero and he was my father he
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was born in a very small town Grand View
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Canada not far from where he would grow
12:51
up in Winnipeg Manitoba talk about A
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Hard Scrabble life he was born in 1919
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to Abraham Abe and Esther peof they were
13:01
dirt poor but they were generous with
13:04
anything they had and my grandparents
13:06
had Hearts as big as Canada itself this
13:10
kindness would become embedded in
13:11
Elliott's DNA in fact his kindness would
13:14
become as superpower in business later
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in life and so with his Peerless sense
13:19
of humor Abe ran what was known back
13:22
then in the 1920s as a mertile store he
13:26
was the original Sam Ducker selling
13:29
everything from overalls to anvils to
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Burlap pound bags of sugar and flour
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Elliot's humble childhood was spent
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stalking the shell and making deliveries
13:38
on a rickety old bike his character his
13:41
self-effacing wit and his work ethic
13:44
were shaped by working for his father
13:47
then tragedy struck Abe was taking out
13:49
the trash one bitter cold Canadian
13:51
morning when he was run over literally
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by a team of horses he was rushed to a
13:57
nearby Clinic of some sort and a steel
14:00
plate was placed in his head Abe was
14:03
strong and he survived albeit with a
14:05
paralysis in the left side of his
14:08
face in addition his speech was
14:11
irreparably
14:12
impaired naturally Elliot was devastated
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as he was just a boy in the ninth grade
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in fact the ninth grade would be his
14:21
final year of formal
14:24
education Abe needed my father to run
14:26
the store now and Elliot took the Reigns
14:29
without reservation Flash Forward a
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decade or so later to a Restless young
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man who moved out west to Southern
14:37
California Abe had sold a store and gave
14:40
his Blessing to his son with his ninth
14:44
grade education and a degree Caren only
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in Charisma in tow Elliot became the
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world's greatest salesman and that
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stated without bias he just had the
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innate god-given Talent he started out
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selling asphalt pap door too and morphed
15:00
into a manufacturers representative in
15:03
consumer
15:04
electronics and the role was right out
15:06
of Central Casting as it afforded him
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the opportunity to interact with quote
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buyers and large mass Merchants now long
15:14
gone outfits such as gemco fedco the
15:18
Aron whitefront and zodis those now
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retail dinosaurs used to rule the Earth
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long before Amazon he honed his
15:27
unparalleled salesman ship and quote
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fall over humor unquote and Rose to the
15:32
top of the charts as a rep for Lloyd's
15:34
Electronics a popular brand in the 60s
15:37
and the 70s this was pre-app pre-
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Samsung pre LG he used to say quote
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Lloyds is a brand for every
15:46
man they even named the company after a
15:49
guy named
15:51
Lloyd quintessential EP he sold the
15:54
Daylights out of those clock radios and
15:56
mono stereos I was a bit of a hit at my
15:59
friend's Bar
16:01
Mitzvah this book is written with an
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abundance of Love reverence and
16:04
gratitude for my pop it was by father's
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dream for me to join him in his business
16:10
but it never worked out like George
16:12
Bailey of It's a Wonderful Life I wanted
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to do something different and bigger in
16:16
my own mind though my respect for my
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father though respect was enormous
16:21
identical to how George felt about his
16:23
pop Peter in the movie I learned that I
16:25
just not have did not have his possess
16:29
passion excuse me for calling on buyers
16:31
however I studied him intensely as he
16:34
interacted and sold to these buyers who
16:36
often would break out in laughter and
16:38
then pull out the pen to write the
16:40
treasured purchase order those would
16:43
become his two favorite words purchase
16:47
order to witness these grumpy often sour
16:51
and jaded men transformed by my father's
16:54
searing wit was an absolute Marvel to
16:57
witness I Ood on some level even as a
17:00
young man that I was witnessing
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greatness I'm humbled to share some of
17:06
my Elliots genius and gems with you I
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fondly refer to them simply as Elli isms
17:12
he would have liked that because he was
17:13
a very simple yet incredibly intelligent
17:16
man whose brevity was the key to his
17:20
success and profound facility in dealing
17:23
with people in closing I employ these
17:26
very same elitism on almost daily basis
17:29
Often by the request from my friends and
17:32
colleagues they will say things like hey
17:33
Mike give me an
17:35
elitism and I two personally try to kill
17:38
him with the same sort of kindness
17:40
humility and humor that made my father a
17:43
Singular Sensation with people of every
17:45
stripe socioeconomic background color or
17:48
Creed he passed away on March 15 2007 at
17:52
the age of 88 my stated goal is for his
17:56
legacy to live on in the hearts of both
17:58
f
17:59
past present or future he admired and
18:02
grew up watching Charlie Chaplain to no
18:04
one's surprise as you may recall
18:07
chaplain famously stated quote a day
18:10
without laughter is a day
18:13
wasted Elliot subscribed to this quote
18:15
and his legacy is proof positive I
18:18
generally hope that you enjoy reading
18:20
this small collection of his Timeless
18:22
classic lines almost as much as I
18:24
enjoyed writing about the man I called
18:26
Dad thank you for indulging me
18:29
the president of his fan club
18:32
Michael
18:35
wow I mean Bravo literally and as you
18:38
were speaking Michael we were showing
18:40
pictures of fedco and jum all those
18:42
different things and pictures of your
18:44
dad and oh great well we blade them over
18:47
so I I know that we really get a picture
18:50
literally a visual of who your dad was
18:53
and who he was to you clearly clearly
18:57
you loved your father and that is um you
19:01
can't make that up right it you you have
19:04
and I know your dad is just and just
19:07
loving the idea that you were out there
19:09
sharing his Elliot isms right now
19:11
totally Lov
19:14
tot thankk you Karen now you you
19:18
mentioned um at during this that you
19:21
really want to make a difference here
19:23
right and so you are continuing your
19:25
work uh with the senior placement and
19:27
you are now launching a book tour I mean
19:30
how cool is that you have L it's it's
19:34
really full circle I mean it's so funny
19:38
because I started off as you noted in
19:40
entertainment morphed into working with
19:42
seniors right and then became an author
19:45
along with Fred bod's great work and
19:48
then I got a call from the Executive
19:50
Vice President of Belmont Village who
19:51
you may know your readers may know
19:54
Belmont Village is the gold standard for
19:57
assisted living in independent assisted
20:00
uh in in memory care
20:02
Alzheimer's and I got a phone call from
20:04
a woman named carlen MTO who's a
20:07
brilliant executive and she said to her
20:11
senior VP a woman named Debbie Riley I'd
20:13
like Michael to come and participate on
20:15
a zoom call and speak to our national
20:18
team and they called me and they said
20:20
would you be willing I go what time do
20:22
you need me there 5 o'clock in the
20:23
morning I'm there long story short I did
20:27
that they purchased
20:29
100 books which I went over two weeks
20:31
ago to Burbank Belmont Burbank signed
20:33
the books to all of their Executives and
20:36
then they asked me would I be willing to
20:38
go quote on the road down to Cardiff By
20:41
the Sea La Hoya Rancho Palace veres
20:44
Camario
20:45
Westwood Calabasas I said I would love
20:48
it so starting next Thursday Karen I'm
20:51
doing my first book signing uh in
20:53
Calabasas to the residents I'm going to
20:55
be I'm going to be reading them the book
20:57
and I'm going to be showing theisms and
21:00
my goal is because my dad was born in
21:02
1919 most of the residents at at a lot
21:05
of these communities are in their 70
21:07
late 70s 80s 90s and they're gonna
21:10
relate relate to sort I called Elliot's
21:11
humor sort of analog you know right it
21:14
was like Will Rogers right it's none of
21:17
the stuff we're seeing today absolutely
21:20
it's kind of labeled like as an inside
21:22
book tour
21:24
right yes it's an inside book tour and
21:27
then you know hopefully that morph into
21:29
me being able to one day do something at
21:31
Barnes & Noble um but right now the fact
21:34
that I get to go back to a place I work
21:36
for two years in ino in their enino uh
21:39
community and read to these wonderful
21:43
generation and make them laugh and smile
21:46
I just I couldn't be happier so it's
21:48
funny the whole thing came back full
21:50
circle well having as I said having
21:52
known you as many years as I've known
21:54
you I am so proud of you I am so proud
21:57
of what you have accomplished here and I
22:00
I'm sure that if somebody would say
22:02
which part of your career which part of
22:04
your life um is has the most meaning I
22:08
think right now what you're about to
22:10
embark on is going to move people in
22:13
ways um that they haven't been moved
22:15
before and you're taking fret along with
22:17
you because the illustrations are here
22:19
in this book and they are going to just
22:22
love this and I'm putting a word in for
22:24
you for Barnes & Noble you should be on
22:26
a Barnes & Noble tour as well so so you
22:29
got to get that happening okay I'm going
22:31
to make that
22:32
my my personal if I can add something to
22:36
this Michael's book
22:41
um it gave me it it g it touched me very
22:45
personally and what it did is I was is
22:48
understanding Michael's love for his
22:49
father I was understanding what he was
22:53
trying to convey what he was trying to
22:55
preserve and and and just give to the
22:59
world as I'm working on this book it
23:02
actually caused me to reflect internally
23:05
about I lost my parents years ago and we
23:10
all go through this crazy day-to-day
23:11
life and we're trying to make a living
23:13
and we're stuck in traffic and we have a
23:15
tendency to forget all that stuff goes
23:16
in the back
23:18
drawer what what Michael's book also
23:21
gave to me and the time I worked on it
23:24
it gave me cause to reflect on my own
23:27
parents and what they gave to me and it
23:29
brought back a flood of memories so it
23:33
was it was not
23:35
only a gift to the world but personally
23:38
it was a gift to me I mean um I now
23:42
think I need to talk to my parents and
23:44
my mom and dad a lot more and I've
23:47
actually contemplated ways I could
23:50
probably do something for my folks is
23:53
the way Michael did for his dad so there
23:55
was a real personal side
23:59
so Michael's always complimenting me and
24:02
thanking me for doing it gratus he has
24:05
no idea what kind of gift he gave to me
24:07
by allowing me to participate I love
24:10
that Fred thank you for sharing that I
24:12
mean I can I have a similar what Fred is
24:13
saying my parents are still alive I'm
24:16
still I'm very blessed my dad is 91 my
24:18
mom is 89 they both still work and they
24:22
both have their things that I attribute
24:25
to them right the things that my dad
24:27
says the things that my mom says my mom
24:29
says all the time there's the only thing
24:30
that is constant is change she says that
24:33
all the time it's become a joke in the
24:35
family so what you have done for us
24:36
Michael is opened up this wealth of
24:39
memories that we all are are having
24:42
flooding back so for that I thank you uh
24:46
from the bottom of my heart I thank you
24:48
now I know that people are going to want
24:49
to know how they can stay in touch with
24:51
you how they can connect with you on
24:54
social media I know Fred they can find
24:56
you on LinkedIn at fredb just look for
24:59
Fred bod b o d you can find Michael as
25:02
well on LinkedIn at Michael peof p i k
25:05
FF Michael you're also on other
25:07
different social media but again your
25:08
name look for your names and their names
25:11
and you will find the social um and then
25:14
emails so you both asked me to give
25:16
emails out so you want some personal
25:18
connection which is so amazing because
25:20
that doesn't happen in this world
25:22
anymore personal connection and so I'm
25:24
going to give emails out right now um
25:27
You can reach Michael
25:29
uh for his senior placement Services if
25:31
you are a person that has parents that
25:33
need to be placed you need to call
25:35
Michael and you're going to go to
25:36
Michael peof
25:38
icloud.com and Fred bod's uh email is
25:42
B.F
25:44
FRC
25:46
gmail.com any last thoughts that either
25:49
one of you would like to share with our
25:50
audience Before We Say Goodbye and thank
25:52
them for joining
25:54
us well first I just I have to say thank
25:57
you to you Aron for just being such a
26:01
fasil
26:03
communicator I remember you back at C
26:05
Temple you were always ahead of the curb
26:08
and you are just killing it today and
26:11
I'm so proud of what you've done with
26:13
your career Fred what you may not know
26:15
is Karen was also an amazing canor
26:18
singer and just incredible and has this
26:21
is her second or third act there's a lot
26:23
in common there but in closing I just
26:25
like to say you know this book has
26:28
resonated and Fred and I talk about this
26:30
or days I call Fred and go Fred did you
26:33
see that review in the licensing letter
26:35
did you see that review on Amazon people
26:38
it's like Sally Field they really like
26:40
us Fred they like us you know it's like
26:43
I was like so afraid when I when I hit
26:45
the send button and this thing went out
26:47
I think I told you the story Fred the
26:49
metaphor care and you'll appreciate this
26:51
was a guy doing his first Broadway play
26:54
on the great white way and as and he
26:55
spent three hours pouring his heart out
26:57
and when the curtain come down that he's
26:59
behind the curtain going please like
27:01
please applaud please applaud please
27:03
applaud I was so worried that oh it was
27:06
this it wasn't that the the review
27:08
started coming in and it was like oh my
27:10
gosh I called Fred Fred we have
27:13
something here so it's been beyond
27:15
humbling I did not set this out to get
27:17
salutations or I just was doing it I
27:22
told people people say to me oh you're
27:24
going to sell thousands of books I go
27:26
look at I didn't do this for Roi which
27:28
obviously return on investment I did
27:31
this I came up with an expression Ro
27:33
this a return on the heart I did this
27:35
for my pop I don't care if I sold 11
27:38
books Ken fortunately we sold a few more
27:40
than that but anyhow it's been a labor
27:42
of love Mr bod what do you got to say
27:45
last last Fred you know as as artists
27:48
we're all on a journey from beginning to
27:50
end to work on a project that touches
27:55
and whether that's music or poetry or an
27:57
illust rtion doesn't matter our goal as
28:01
artists is to always make that human
28:03
connection somehow touch the heart and
28:07
to to have a job come along which
28:10
obviously I felt passionate about
28:13
Michael feels passionate about and to
28:15
see those responses coming back all I
28:18
can say is um touchdown we did it we we
28:21
actually people so yes um you know again
28:26
it's it was a wonderful full experience
28:29
it brought Michael and I back together
28:32
as good friends after some time
28:35
separated by Worlds and families um so
28:40
I've gotten a myriad of gifts I uh I'm a
28:43
very lucky man so wow that's I gotta say
28:47
wow well first of all a big big thank
28:51
you Michael for opening up your world to
28:53
us and for sharing your father and yours
28:56
inspiring journey and very special thank
28:59
you to Fred Bing for His Brilliant uh
29:01
illustrations and to everyone listening
29:03
Let's Make a Difference just like
29:05
Michael and Fred one act of kindness at
29:08
a time and if you'd like to let us know
29:12
what a favorite thought or expression
29:15
from your parents or from somebody in
29:16
your life we want to know because this
29:19
is going to make a difference we want to
29:21
know Fred you had your hand up over
29:23
there I think you wanted to say
29:24
something yeah no I just wanted to
29:27
emphasize what you said make one
29:28
difference and that's worth it that's
29:31
worth it absolutely well you know people
29:34
have a choice as to where they spend
29:35
their time and we want to thank everyone
29:37
for spending time with the three of us
29:39
today go out give somebody an awesome
29:42
day and we'll see you all next time have
29:45
a good one everyone bye

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🎬 From Hollywood to Heartfelt: Michael Peikoff's Journey to Making a Difference

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