Up next in 10
I was beyond thrilled to talk with BOOM! Founder Cindy Joseph about the Pro-Age Revolution. I so appreciate what she’s done for women everywhere. AND because following her journey helped inspire me to take the leap to uncover my own “little white lie” and grow out my hair to its natural white. There are SO many nuggets in this interview
As Cindy said: “I represent the Baby Boomers of the world. I’m one of them, and I’m also the messenger. But [no matter what age we are], we’re all going through the same thing at the same time. We can all relate to all these different emotions, positive and negative experiences, in everything that we experience in life. Every stage brings challenges, and this is one of the challenges that we have when our hair starts turning silver.”
#Proage #Boom #cindyjoseph #superboomer
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0:02
hello everyone Karin glass are here and
0:05
are you ready for the Pro Age Revolution
0:08
we talked about that and more with boon
0:11
founder and CEO Cindy Joseph on this
0:14
episode of the little white lie I am so
0:18
excited that you're here the little
0:20
white lie is all about those lies that
0:21
we tell ourselves as we get older and I
0:24
know that we have lots of them out there
0:26
and if you're hearing replay we're
0:29
thrilled that you're here on replay make
0:30
sure that you comment down below and we
0:32
will make sure to comment back if you're
0:34
here live tell us you're here live and
0:36
make sure you comment during the show
0:37
maybe we'll put your comments up on the
0:40
screen and of course we'd love for you
0:42
to share so go ahead and push that share
0:44
button send it out to your network your
0:46
friends tell a friend and bring them on
0:48
to the show because I know today's show
0:51
is going to be freaking awesome I am I'm
0:54
always excited you know that but today
0:55
I'm especially excited because our guest
0:58
today is the founder and CEO of boom
1:00
Cindy Joseph I have been wanting to
1:03
interview Cindy for over a year and
1:05
we've got her here today you know from
1:08
the late 70s into the end of the 90s
1:10
Cindy Joseph was the makeup artist to
1:12
all of those supermodels that you saw on
1:14
the runway the celebrities of the time
1:16
and at age 49
1:18
Cindy was asked to model herself for
1:20
Ford model Inc and that began her second
1:23
career how cool is that and after
1:25
hearing reports from her fans about how
1:28
her positive image of age changed their
1:31
point of view about getting older she
1:33
listened and she created the first Pro
1:36
age skin care line and cosmetic line
1:38
called boom and that's how it was
1:41
actually introduced to who's Cindy
1:42
Joseph was all about and we've got her
1:44
here today so without further ado
1:46
welcome Cindy Joseph to the show hello
1:50
everybody it's so exciting hey Cindy how
1:55
are you welcome to the show I'm great
1:58
thank you so much I'm delighted to be
2:00
here well I know we had some technical
2:02
difficulties but we're here now and
2:04
we're just gonna jump right into the
2:07
show so the first thing I like to ask
2:08
all my guests what is your little white
2:10
lie
2:13
do I have one and yes I hope so my big
2:18
white lie cuz I'm talking about age and
2:20
how everything's so wonderful and older
2:22
you get the better you get and when I
2:25
was probably 45 years old I looked in
2:29
the mirror one day and went ooh I'm not
2:31
ready for this I had gotten silver all
2:34
around my face and I dyed my hair for
2:37
six years and I used very die thinking
2:40
that it wouldn't be quite as like it's a
2:44
serious of a commitment right and after
2:47
six years I realized nope and I threw
2:51
the bottle of dye away but yeah six
2:53
years that covered my silver I get it
2:56
I've walked your walk in fact guys the
2:59
reveal I am almost a hundred percent
3:02
grown out and you know you and I were
3:04
talking about this that I did this on
3:06
camera right how crazy is that I love it
3:09
I love graduations on Bravo and it looks
3:12
absolutely spectacular well thank you
3:15
and I have to be honest part it wasn't
3:17
partly and watching you and watching
3:19
your journey and seeing what you did
3:21
that I thought you know what I can do
3:23
this too
3:24
yes I thought yes absolutely absolutely
3:26
you know I really I appreciate what
3:28
you're your journey and I appreciate
3:30
what you've done for women everywhere so
3:33
let's talk about the probe age
3:34
revolution because we always hear about
3:36
anti age right you call it Pro age how
3:39
come and what is that all about well
3:42
anti age is being against age and as far
3:45
as I can tell
3:46
aging is just another word for living so
3:49
how can one be anti living it's crazy
3:53
aging we relate to silver hair crow's
3:57
feet maybe a little loose skin on the
4:00
neck I consider those wonderful signs I
4:04
consider those badges my green abuse of
4:07
honor for living a rich active
4:11
passionate life it's time to kind of
4:14
turn our heads around about what aging
4:16
really is and what the signs of aging
4:18
are and it's a matter of Education it's
4:22
a matter of getting in conversation with
4:25
other people about it
4:26
I don't remember thinking there was
4:28
anything wrong with my grandmother in
4:30
fact I really had fun with her loose
4:33
skin among the changes cuz I didn't look
4:36
that way when I looked in the mirror now
4:38
I look in the mirror and that's what I
4:40
see
4:40
and it is very very easy to listen to
4:43
that voice inside which is not your
4:46
voice it's the voice on the outside that
4:49
we grew up with so now I'm 67 so I've
4:51
been hearing for 67 years anti age
4:55
anti-wrinkle age is bad you're gonna be
4:58
invisible you're gonna disappear you're
4:59
not gonna count you're not gonna be
5:01
valuable that's a crazy I have a choice
5:05
and being a boomer being one of the
5:09
people that have reinvented my life
5:13
every decade of my life what we're doing
5:16
is unprecedented so how we're feeling
5:18
about age is brand-new and that the best
5:23
are celebrating it and and that is just
5:26
profound
5:27
quite frankly it's profound and I think
5:29
it is really changing with everything
5:31
else going on in our world today with
5:33
women and and all the movements and and
5:36
women stepping into their power you were
5:39
in the forefront you are in the
5:40
forefront and in fact as we mentioned in
5:43
the beginning you went from being behind
5:45
the scenes to being completely visible
5:48
in your beautiful whiteness right well
5:52
what happened to me which was very
5:54
excited because I can tell you throwing
5:56
that bottle of dye away was very scary
6:00
so really exciting so once I made that
6:04
commitment and I did it and I had the
6:06
long process that you're experiencing
6:08
now you're right at the end well I had
6:10
about two inches left and I said okay
6:13
that's it I'm cutting it off and I went
6:15
out to meet a friend out on the street
6:17
up in New York and I swear it happened
6:19
exactly like this the very day I cut off
6:22
the last bit of dye which was probably
6:25
almost a year after I threw the bottle
6:27
of dye away I was approached on the
6:30
street and asked to model for a
6:32
worldwide campaign for Dolce & Gabbana
6:36
and you can get that up I mean that is
6:39
free
6:39
and awesome it looked like the universe
6:41
said you go girl that was the right
6:43
thing to do and I consider myself you
6:47
know what's the word I represent the
6:51
baby boomers of the world I am one of
6:54
them and I'm also the messenger but
6:57
we're all going through the same thing
6:59
at the same time we can all relate to
7:01
all these different you know emotions
7:05
and positive and negative experiences
7:07
and everything that we experience in
7:09
life you know every stage brings
7:11
challenges and this is one of the
7:13
challenges that we have you know when
7:15
our hair starts turning silver
7:16
absolutely and but but but from that as
7:19
people started to resonate with you and
7:21
started to align themselves with your
7:23
message you came out with a product I'm
7:27
not sure that's the right word but boom
7:29
was created what actually happened is
7:32
when I started modeling people started
7:34
recognizing me on the street and they
7:36
would come up I had many many women pull
7:40
their hair apart show me their one inch
7:42
of grown out silver and then said your
7:44
picture is on my refrigerator I'm using
7:48
you as inspiration to continue growing
7:50
out my hair and it happened so many
7:52
times and I thought what is going on
7:55
here and why weren't they doing it
7:56
before why wasn't i doing it before so I
7:59
started just thinking about the whole
8:01
ageism it's like we've hit a tipping
8:04
point right and the good news is it's
8:07
all make-believe whatever society
8:09
decides to believe about weight height
8:12
hair color politics or whatever it's
8:15
just what we decide at the moment and
8:17
you look at the evolution of any society
8:20
and the attitudes change so now our
8:23
attitudes are changing about age and you
8:26
can see it everywhere Frankie and grace
8:28
the great Netflix show Allure magazine
8:32
saying we're not going to put anti-aging
8:34
in our editorials anymore
8:37
many of the actresses from Judi Dench -
8:40
Ellen Marin are saying baby I'm showing
8:43
it let go and I deserve to be recognized
8:46
for the 67 years I've been on this
8:49
planet absent because what's the
8:50
alternative when you
8:51
think about it I mean we're all getting
8:53
older at every age we're getting older
8:55
the alternative is not getting older and
8:57
not being here anymore so I say embrace
8:59
it right that's a very good point and I
9:02
say go beyond accepting it go beyond
9:05
embracing it celebrate it love it you've
9:09
been celebrating age since the day we
9:10
were born
9:11
right because minute we were born we
9:13
started aging so aging doesn't happen at
9:17
35 45 65 it happened the minute you're
9:22
born and that's why I say aging is just
9:25
another word for living I agree I agree
9:27
I love that and that is going to be a
9:29
quote that we put in into other posts
9:31
and picture your picture out there
9:33
because that's it's awesome now I'm
9:35
pulling the entire thing the Pro Age
9:38
revolution and instead of an outside
9:41
revolution where we're walking around
9:42
marching and you know angry voices with
9:45
signs it's an inside revolution each and
9:49
every one of us every woman that changes
9:53
her mind about her own age and starts
9:56
wearing it proudly that is the
9:59
revolution that's gonna shift all of
10:01
society and allow our sons and our
10:03
daughters and our grandsons and our
10:05
granddaughters to grow up in a pro age
10:08
Society it's up to us it is up to us and
10:12
you let's talk a little bit about the
10:13
women of the Pro Age revolution because
10:16
if we go to your Facebook page right now
10:18
and look at the banner you've got all
10:20
these amazing women tell us a little bit
10:21
about that and what's what's going on
10:23
with that well we decided that you know
10:29
I've always been a spokesperson for the
10:30
Pro Age revolution I'm just one of
10:33
millions of women that are having the
10:36
same experience we wanted to start
10:38
hearing from them so we decided to
10:41
create the women of the Pro Age
10:44
revolution and start bringing them in
10:46
front of the camera and hearing their
10:48
story because we all have a little bit
10:50
different take and we all have a little
10:51
bit experience of aging and you know we
10:55
asked them what would you tell your
10:57
younger self now about aging and how you
11:01
know what's the collection
11:03
right talents of education of skills
11:07
that you have collected throughout your
11:10
life and now we're hearing from all of
11:12
them and it's been a really exciting and
11:14
very fun campaign and so Jolie says yes
11:17
to celebrating and I know that cat was
11:19
on a few seconds ago saying celebration
11:21
if that's what it's about I love that
11:23
word we're celebrating life and and that
11:26
is exactly what we're doing I love your
11:28
tagline it's about women it's about
11:30
beauty it's about time it is it's about
11:34
time where did that come from where it's
11:35
acted that just evolve a wonderful
11:38
friend of mine from many years ago I was
11:42
telling him my idea to create boom and
11:45
that you were kind of asking me how that
11:47
was birth after baby flirt so many times
11:50
on the street by so many not only women
11:52
our age but younger women and men and
11:55
younger men I'm being excited about
11:58
seeing a woman representing age in a
12:00
positive way and we have to give a lot
12:02
of credit to all of the clients that had
12:05
me model for them because they were they
12:07
had the same point of view um I realized
12:10
that that something was happening
12:12
something was afoot and I thought how do
12:16
people come together especially women we
12:18
come together over sweater sales
12:20
cosmetic purchases once we're together
12:24
we start relating about much deeper more
12:28
important things but kind of the fun
12:30
superficial things of life jewelry
12:32
makeup blah blah blah can often bring us
12:34
together and I also wanted to deliver
12:36
honest products pure safe honest
12:40
products you know tell women you don't
12:42
need 20 different moisturizers one
12:45
sufficient etc etc and using safe things
12:49
on the skin and so I thought okay a pro
12:53
aged cosmetic line since so many
12:54
cosmetic companies are anti aging
12:57
wrinkles so back to your question now I
13:00
lost the question was what was the
13:06
question
13:06
oh the tagline and then into the product
13:09
yes okay so it is about women and boom
13:14
is about beauty and it is a
13:16
time so I was describing my whole Pro
13:20
age viewpoint and the products I wanted
13:22
to put together and the website and the
13:24
pro age revolution and he said hmm it's
13:27
about women and it's about beauty and we
13:31
both looked at each other and said it's
13:32
about my life I love it is about time it
13:36
a deaf end and if you have not yet tried
13:38
boom products oh my gosh first of all
13:41
there's not a lot of them there's a very
13:43
few of them right and they they
13:44
multi-purpose like I love the color
13:46
stick I don't know what's called but the
13:48
one you can put on your cheeks your lips
13:49
I mean it's it's awesome the products
13:51
are amazing
13:52
there's just three boom sticks and only
13:54
two of them are actual cosmetics the
13:56
color actually works if you are
13:58
porcelain white or you are chocolate
14:01
brown and every color in between and
14:03
it's a challenge give it a try because
14:06
it really works and I was in it for 25
14:09
years and I knew the universal colors
14:11
and it's very sheer so your skin tone
14:14
comes through and customizes it for you
14:16
right and everything is simple pared
14:20
down there's one moisturizer we just
14:23
came out with a wonderful daily gentle
14:26
facial cleanser and it can also be used
14:29
for your entire body you don't need you
14:32
know I use it I use your products oh
14:35
yeah you know it's because I'm a simple
14:38
girl and I want to maintain that
14:40
simplicity as I get older I don't want
14:42
to start putting more stuff all over my
14:44
face when I didn't do it growing up once
14:46
you've tasted all the candy you boil it
14:49
down to I like 72% chocolate and butter
14:54
that's it I'm not ending there you're
14:58
still you don't know that yet right now
15:00
you've been living life long enough
15:01
we've been making ourselves up long
15:03
enough moisture in ourselves long enough
15:05
we kind of have it figured out well Amy
15:08
we don't mean how to keep it simple
15:10
right
15:11
hmm you know how every day so what is
15:14
something that people don't know about
15:16
Cindy Joseph that you want to expose to
15:19
the world today well that's a fun one
15:24
there's probably a huge long list
15:29
is three years ago my husband and I
15:32
decided to experience living on a
15:35
commune that was created in the 60s and
15:37
we moved in and we just said yes to the
15:42
whole experience and it was absolutely
15:44
fabulous we still have their dreams
15:46
living there and this commune was
15:48
created in 1968 so I thought okay I want
15:52
it I want to have that experience and it
15:54
was fabulous
15:54
I loved it I think that's great and
15:56
what's one tip that you want to share
15:58
with our viewers
16:00
okay mention something about taking
16:03
inventory of stuff yeah yeah I actually
16:05
wrote it down I'm gonna read it to you
16:07
cool take inventory of all you've
16:10
experienced since birth and what
16:13
qualities those experiences have given
16:16
you education wisdom skills knowledge
16:22
self knowledge compassion patience
16:26
understanding notice that you have
16:29
become better as time goes by and
16:33
recognize the signs of time on your body
16:36
as medals of Honor for a life well-lived
16:40
oh I love that and we can all take that
16:43
to heart
16:44
then our day is complete not just today
16:47
but every day following now we've been
16:50
talking about boom we've been talking
16:51
about a lot of things and we're almost
16:52
at the end of our time believe it or not
16:54
but I do want I know that you have
16:56
something new new promotion boom in a
16:59
bed oh well our customers love our boom
17:02
bags and we've created a skincare boom
17:06
bag skincare deluxe complete boom bag
17:08
and a basic boom bag but we've started a
17:12
new boom bag and it's customized your
17:15
own love it so it's very exciting so you
17:17
can go to the website and find out all
17:18
about that and you can see the websites
17:21
been scrolling across the bottom of the
17:22
screen and also we want to send you over
17:24
to Cindy's Facebook page where thousands
17:28
and thousands and thousands of people
17:30
live to basically get to know Cindy a
17:33
little better over there and any last
17:35
words that you'd like to share with our
17:37
audience before we say goodbye one of my
17:40
favorite quotes is by
17:42
Rosalind Russell who was the famous film
17:44
star back in the day and she said taking
17:48
joy and living is a woman's best
17:52
cosmetic ah that's that's wonderful
17:55
that's wonderful Cindy I want to thank
17:58
you from the bottom of my heart as I
17:59
said I have been a little bit of a
18:00
stalker I've been following you for
18:02
quite a while and I'm so excited that
18:04
you honored me by being on the show
18:06
today and I want to thank our audience
18:08
because we know that you have a choice
18:10
as to where you spend your time and we
18:12
want to thank you for spending time with
18:14
us today so go out and give somebody an
18:16
awesome day and we'll see you next time
18:18
on the next episode of the little white
18:21
light bye everyone
#Cosmetology & Beauty Professionals
#Aging & Geriatrics
#Seniors & Retirement