Up next in 10
Hello everyone! Caren Glasser here and Welcome to The Little White Lie Movement. On these weekly FB lives I invite my guests to share their stories, expertise, tools and tips on how we all can embrace our authentic self, talents, and gifts and say YES to embracing our Little White Lie!
Let’s connect at http://www.TheLittleWhiteLie.com
Today we ask the question: How do you decide how you're going to show up in the world when the media plays on your fears?
Joining me today is Joie Gharrity. She is the founder of http://www.113Branding.com and is a Brand Strategist, Marketer, Author and Speaker. She worked in the Hollywood entertainment industry for 15+ years at top companies, such as Centropolis Entertainment and ABC Studios. She was hand-picked by the ABC Studio President to launch the first multi-media startup business for The Walt Disney Company.
Upon returning to the Bay Area Joie was inspired to launched 113 Branding. She integrates her strategic branding and marketing vision with both the creative and business sides of the entertainment industry. Her techniques and strategies help entrepreneurs globally become more Visible and Influential.
Some of the things we talk about:
1. One of the big topics online and off is how you're going to show up in the world when the media plays on your fears?
2. You and I have had many conversations about this. What do you believe?
And you can do this too.
So…. What do you think? How do you decide how you're going to show up in the world when the media plays on your fears?
Post in the comments. With the Hashtag #LittleWhiteLie
My Direct Links, Programs & Equipment I use for my Shows & Promotion:
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0:01
hello everyone Karen glass your hair and
0:04
welcome to the little white line
0:06
movement I am small excited that you're
0:08
here i'm excited my guest is sitting
0:10
right next to me and i'm going to be
0:11
introducing her in just one moment
0:13
before I do that though I'm going to
0:15
make sure that you can be comfortable
0:16
behind the scenes while I'm talking
0:18
because this is going to be a short
0:20
little introduction so first of all I
0:23
want to invite you to an infant and when
0:26
you are out there enjoying the movement
0:28
make sure you put the hashtag a little
0:30
white lie looks just like that the
0:33
hashtag little white lie so that we know
0:35
you're in the conversation this is a
0:37
movement where we are exploring all the
0:40
different aspects of aging no matter
0:43
what age you are in if it's 30 40 50 60
0:46
end up it doesn't really matter as long
0:49
as you're comfortable in the finisher
0:51
ends or and that it reflects to play in
0:53
Sunday out tonight so without further
0:55
ado I'm really really excited excited we
0:58
introduce my guest today her name is
1:00
Joey Garrity she's the founder of one
1:03
per 100 branding and she's a brand
1:05
status strategist marketer and author
1:09
and speaker today we're going to be
1:12
answering the question how are you going
1:14
to show up in the world when the media
1:16
is he playing on your food now if you're
1:18
here on replay we're thrilled and
1:21
delighted make sure you comment directly
1:23
below there because we're going to
1:24
respond we're going to make sure that
1:26
your your love just because we do love
1:29
you and we're thrilled that you're
1:30
joining us even after the fact if you're
1:32
here on the show live answer the
1:35
question we want to hear what you think
1:37
how are you going to show up in the
1:39
world when the media plays on your fears
1:41
so Joey has been identified the HIV
1:44
studios president to launch the first
1:47
multimedia start a business for the walt
1:49
disney company she has worked in the
1:51
entertainment industry for 15 plus years
1:53
and then when she decided to leave she
1:55
started her company 113 branding we are
1:58
so delighted to have her on with us
2:01
because she knows stuff she's really
2:03
know stuff and so without further ado
2:06
Joey welcome to the show thank you Karen
2:09
thank you for having me this is a great
2:11
topic by the way
2:12
such a great topic and we were having
2:14
some technical difficulties so I was a
2:16
little distracted as I was getting ready
2:18
to go live and that's why I put you one
2:19
behind the same so that you can get
2:21
comfortable back there while I was
2:23
talking to the crowd so we're really
2:25
delighted that you're here we're gonna
2:26
be talking about this really really
2:28
important question about the media so
2:30
let's just jump right in what do you
2:32
think um well I feel that there is some
2:37
medium at media out there that's just
2:39
not keeping up with the times and I
2:42
posted not so long ago I you know I used
2:46
to get like dozens and dozens of
2:48
magazines still delivered even though I
2:50
do like the virtual and I saw some of
2:53
the covers and I was going through it
2:55
and I was just like I'm so deleting
2:57
these magazines i got like i am
2:58
subscribed right away because they had
3:00
these very very I mean I just feel like
3:03
the girls are just getting younger it's
3:04
just crazy even from when we were
3:06
growing up right but they were so young
3:08
playing dress up and I was like they're
3:10
so out of touch of what's going on out
3:13
there right now and yet and yet they're
3:15
still in essence just pushing it out
3:18
there and I was it was really it really
3:20
took me back and I really took a hard
3:22
look at the media and where that where
3:24
that was going right now so are we
3:27
supposed to be paying attention to the
3:28
media yes I don't I don't know how we
3:31
couldn't I mean it's just everywhere you
3:34
know as I was just talking something
3:35
this morning about last time in LA and
3:37
how there's just billboards everywhere
3:40
especially up and down Sunset Boulevard
3:42
right and it's just they're just endless
3:45
billboards and I was and I was telling
3:48
them about how you know how not living
3:52
there how much how I kind of forgot
3:54
about it a little bit about the
3:56
billboards but yet every billboard had
3:58
like a TV then there was like a perfume
4:00
ad and this meant so it really can
4:03
redefine for me how media is really good
4:05
dramas I mean last time I was I mean I'm
4:08
traveling a lot for business right now
4:09
and I sounds at the airport you know
4:11
they just have monitors everywhere now I
4:13
mean just you can't sit anywhere in the
4:15
airport they're not being monitor so of
4:17
course like media is constantly you know
4:19
and you know showing up everywhere we go
4:22
you know and I I personally have felt it
4:26
and I know we have an angle and I
4:30
apologize for that not sure what's going
4:31
on so we're going to try to pretend like
4:33
we don't hear the echo and keep on going
4:35
you know as somebody who's on the web TV
4:38
MOBA time it's really hard not to
4:41
attention affection to the media oh yeah
4:44
that was that was part of this whole
4:45
well you know I forgot to reveal that
4:47
was part of the whole thing here with
4:49
this little white lie is how am I going
4:51
to show up on a web TV show or how I'm
4:53
going to show up standing on a stage how
4:55
am I going to show up anything if I look
4:57
old and then really it's really a
5:01
challenge and in the industry it's
5:04
really a challenge so how did you deal
5:06
with stuff like that as a woman in in
5:08
the industry and you work for a lot of
5:10
studios how did you deal with the whole
5:12
you know how are you supposed to show up
5:14
every single day and the judge based
5:16
upon what the media is telling us it was
5:21
a very well I don't know very many
5:25
people in general bed or in the media
5:28
dealer too well frankly it's it's it's
5:35
it's just something that you just with
5:38
and you certainly are reminded
5:41
constantly about getting older and right
5:45
on there as a lot of ageism and we see
5:47
it even with the actors and actresses
5:49
today the last a few Academy Awards
5:53
anyone that watched them the last couple
5:55
years you see more than one actress
5:57
bring up the fact that it's hard to find
5:59
a role for the one they pass a certain
6:01
age right now so it's really prevalent I
6:04
mean it's incredibly prevalent but
6:06
here's the thing you know Karen that I
6:07
found that why i feel like you know that
6:11
they're there seems to be a lack of lack
6:14
of you know being in touch out there is
6:15
that if you do not create content that
6:20
people can see themselves in that that's
6:23
relatable then who you creating content
6:26
for after well just what doesn't make
6:28
any sense yeah I agree Nancy Ferrari
6:30
says we're being funded by medias
6:33
constantly you are so right Joey we are
6:36
so right yes yeah we certainly are you
6:40
know
6:40
and if we saw a lot of the UC allow this
6:43
going on to in regards to even marketing
6:46
in just so I was sharing whistle another
6:50
day how I was looking for older more
6:53
mature women marketing images and how at
6:55
first was very hard for me to locate
6:57
them so that I could create at you know
7:01
different marketing out there and when I
7:04
did find them I was estatic you know
7:07
it's like well real women you know that
7:10
look like you know like like like you
7:13
and I right that are walking through
7:15
this world and therefore we're creating
7:18
more of an emotional connection out
7:20
there because it's relatable it's just
7:21
going to be more relatable so Susan
7:24
Jacobs says the current is changing I
7:26
believe women of a certain age at which
7:28
I guess see us are killing it whoa we're
7:32
doing it don't know you know I kind of
7:39
want to ask the question and I want to
7:41
ask the question are we too old when
7:45
what we're doing oh I know well you know
7:48
I mean listen I get asked this question
7:51
often from many many many clients or
7:55
just out there in the marketplace when
7:57
I'm keynoting etc so this is a very
7:59
prominent question right now I always
8:02
immediately say no absolutely not we
8:05
need to be heard and seen at every age
8:08
in every state of our journey on every
8:11
part of our journey because this is how
8:13
we're relatable I personally think it's
8:17
only through the expertise that takes a
8:19
minute right and so what was happening
8:23
was is that especially with the whole
8:25
startups in Silicon Valley and that kind
8:27
of thing I feel like there was this kind
8:30
of mythology or you know point of view
8:34
that was going out there if you're not
8:36
this age how can you be part of you know
8:39
how we're moving forward in the future
8:41
and I'm just like well first of all if
8:43
you don't have your if you don't have
8:45
expertise and you only have one type of
8:48
like minded person that is running a
8:50
company or who are part of the crew of
8:53
running the cup
8:53
what do you think is going to happen
8:55
after a while you know yes and that's a
8:58
very fair question to ask I mean one of
9:00
the reasons that I did what I did with
9:02
this is what I did with it what's really
9:05
to make sure that I grenade on this trip
9:07
Janeiro and kept doing this regardless
9:09
of what people are dead and in fact this
9:13
whole things that have been to a very
9:15
interesting phenomena I have somebody
9:17
stop man o streets somebody stop me on
9:19
the street I'm hearing that echo and its
9:21
really kind of throwing me off here kind
9:23
of it said there was a partner's work on
9:26
Saturday oh my gosh I love your hair I
9:30
was like that's what I cool that's
9:32
really cool and cool and then she said
9:34
and how do you do that how do you do
9:37
that right and I find I just wanted to
9:40
see Lola older than dirt and that's what
9:43
happens when you become older than dirt
9:45
but this is a constant reminder it
9:47
doesn't really matter what's on the
9:49
outside it's getting out it matters how
9:51
we show us right I will show up right
9:53
yeah it's really it is all about
9:55
confidence but it's also about finding
9:57
our purpose right right and I feel like
10:00
that what a big part of my brand is
10:02
encouraging women to step out of the
10:04
shadows and stepping into the spotlight
10:06
and shining really bright and you know
10:09
sharing their unique point of views and
10:10
being seen and being heard this is how
10:13
we create a fabric out there community
10:15
that's amazing it's spectacular it's
10:18
magnificent you know and I feel that the
10:22
ageism that's going on in media that
10:25
again is completely out of touch in my
10:27
opinion the ages and that's going on
10:29
even in you know in you know politics or
10:34
is going in you know it really is kind
10:36
of everywhere that what they're missing
10:39
the boat is is that they're missing out
10:42
on other people out there being
10:44
relatable right well Joey I mean I don't
10:47
know if it's a secret or not a secret
10:49
you're the one who pushed me into my
10:51
spotlight you know I work with you you
10:54
are my marketing maven I mean you're the
10:56
one who said you have to step into this
10:59
you have to step into your own power and
11:01
that whole thing about looking for
11:02
images of people there are a little bit
11:05
older
11:06
I don't know for somebody else when I
11:08
know that was a channel for my projects
11:10
as well finding images and women that
11:12
were not your 20 year old girls right
11:15
well cool right oh absolutely i mean but
11:18
when I did you know when I was able to
11:21
locate them what a story that we were
11:24
able to tell right Karen and you know I
11:26
was very inspired by you you were on one
11:31
of the virtual coffees I do in my bigger
11:33
facebook group and you like you were
11:36
talking about the little white lie and
11:37
I'm like that so cool like I'm like I
11:39
like this off and then you announced how
11:41
you're like I'm going to go gray I'm
11:43
going to do a publicly I'm gonna do it
11:44
virtually and I was like Bravo sister
11:46
Bravo to you but what you really did you
11:49
got us all thinking and I mean you're
11:51
asking us so what's your little white
11:53
light and I was just like wow okay this
11:55
is this really as part of the movement
11:57
of the authenticity of you showing that
12:00
virtually and showing us on your journey
12:03
and sharing what it's like to go great
12:06
on your journey and then us mate taking
12:09
a harder look at ourselves and saying
12:11
what's our little white lie right
12:13
Network and we're covering all sorts of
12:15
topics I mean we're covering plastic
12:17
surgery we're covering a technology wait
12:20
a great show last week on technology
12:21
we're covering Media we're to be
12:23
covering mortality we're going to be up
12:25
around ages and all the different things
12:27
all the different thing that we address
12:30
as we get older and then the movement is
12:33
not about how is he not out of me how
12:35
does he it's telling people that you can
12:39
be any way you want to be any way you
12:41
finally be right and that that's
12:43
actually what's going to set you apart
12:45
on the marketplace so what I found what
12:48
I find to be very important about this
12:50
movement is by you asking that listen
12:55
this is a hard-hitting question by the
12:56
way like what is your little white light
12:59
I mean that's that that that's a
13:00
hard-hitting question but by making
13:02
people think and redefining and let me
13:06
tell you there's not a day that goes by
13:07
that I'm not thinking about my little
13:09
little white lies all right right you
13:11
know I'm not thinking about am I going
13:13
to do plastic surgery some day you know
13:15
I've never done Botox but that there's
13:18
like Botox commercials that are running
13:19
like every
13:20
two seconds right now I don't know what
13:21
is going on with that but that's a big
13:23
trend again right now you know I mean
13:25
when I go shopping what stores I go into
13:29
you know and and how is that wreath at
13:32
redefining me or am I going to just keep
13:34
going the stores that I love which I do
13:36
anyways I think you go surface i love I
13:38
don't care who they're selling to
13:41
because i liked friends right right and
13:43
I understand what you're saying I think
13:45
how about our audience I mean do you
13:47
honey resonate with what Joe is saying
13:49
are you going to stop going into those
13:51
stores that you love to go into because
13:52
somehow you think that maybe it's the
13:54
wrong age for you are you going to do
13:56
things differently because committee is
13:58
telling you that you see aunt Ellen edge
14:00
anymore with your thoughts down there we
14:02
really want to know Joe and I are going
14:03
to be coming back over there in
14:04
responding back again if you're here on
14:07
replay replay love you make sure you put
14:10
your comments in there as well before
14:12
before we start to wind down I want to
14:14
make sure if it will know how to get one
14:15
into Joey I guess they can go to 113
14:18
branding I put a link up on the Zambia
14:20
ok idea say that we gotta do is oh hell
14:26
no okay because I deserve I agree with
14:33
her too she's an amazing image stylist
14:36
and I'm putting in her hello there
14:38
people I love yellow coach anyways yeah
14:45
you know people can also find me on
14:47
facebook and i have a group called
14:48
brandy from professional business women
14:49
that you know it's very lively that's
14:52
incredibly interactive you know Karen
14:55
somebody you want to say that this this
14:57
is what I've done for myself and this is
15:00
an intention I set for myself in order
15:02
to get past some of these hurdles right
15:05
of getting older and the media and the
15:07
kind of fear that they that that
15:09
literally this is strategy there okay so
15:12
this isn't by accident they literally
15:14
sit down there like how can we pour some
15:17
more salt into the fear model of getting
15:20
older okay for women so what I've done
15:22
is is I've done with it you know I have
15:25
cancelled every single magazine like I
15:28
will not let one magazine cover or
15:31
magazine show up to my home anymore
15:32
absolutely
15:34
I've also got I also gone as far as to
15:36
like making it setting my intention of
15:40
what I read and where where I'm going
15:42
online virtually and where I'm getting
15:45
that kind of feedback and news from you
15:49
know and then to be frank with you you i
15:52
only watch HBO and Showtime and things
15:55
like that I don't watch any of the local
15:57
channels anymore so that makes me very
16:00
extreme to some people out there but
16:02
because i was so indoctrinated into the
16:05
media and it's taken me several years to
16:09
own my confidence to let myself the way
16:12
I am because it really can get in your
16:16
head and into your spirit right about
16:19
you're not good enough you're not skinny
16:21
enough you're not then and you know
16:22
you're not young enough dot dot dot do
16:26
you say I take drastic actions and that
16:29
it you know I think drastic but I don't
16:31
think it's that drastic do you think
16:32
that we as individuals can change the
16:34
culture out there can i change the
16:36
culture can you change the culture can
16:38
all of us who are out there with this
16:40
message of you know ignore the media not
16:44
ignore the media but but more than let's
16:47
be smart think about what really works
16:49
for you can we make change is what I
16:52
want to know do you think you can make
16:53
change yeah through our influence
16:54
through our influence but together as a
16:57
community you know it's all gonna it all
17:00
comes down to influence because bottom
17:01
line is that our dollar matters how
17:04
we're spending our dollars mattered you
17:07
might maybe maybe one person like myself
17:10
just saying I will no longer have these
17:12
magazines come to my home maybe that
17:15
doesn't seem like a lots of someone out
17:16
there but when it becomes a bigger of a
17:19
triple a you know a like a wave effect
17:23
out there in the community it will it we
17:26
can send the message and like if you do
17:28
not start putting people that look like
17:31
my someone that I can relate to in a
17:34
magazine I will no longer purchase or by
17:38
that which is all sold by ads and so it
17:41
becomes a statement that we're making
17:43
and let me tell you coach does not want
17:45
us to make that they do not want to
17:47
not to purchase these magazines were
17:50
there adjure in it michael kors does not
17:52
want us to do this ain't howl mcklein
17:54
does not want to do this and here's
17:55
something else too and then and then
17:57
I'll get off this box for a second but
18:00
but but recently i posted about a window
18:05
dressing i saw i won't name the brand
18:08
but it was in downtown san francisco and
18:10
behind it it SAT behind a thousand plus
18:14
thousand plus outfit and you couldn't
18:18
really read the words because the outfit
18:20
was covering up the stand of it and said
18:22
we should all be feminists and what it
18:25
said to me is you this brand thinks that
18:30
this is a trend that we're in right now
18:32
but they leverage that trend that I'm
18:35
going to walk into that store and what I
18:37
said to myself is these are empty
18:39
calories and hey you are trying to sell
18:42
me right now and not only well I'm not
18:44
walk into your store but I will never
18:45
purchase another garment from you again
18:47
now again I'm just one person one person
18:51
but what I want it but my statement
18:53
online was this is not a trend now we
18:57
are not going away right oh my gosh and
19:00
you're not going to put us back in the
19:01
shadows exactly and this is not a fluff
19:03
piece and it was one of the
19:04
conversations I remember you and I
19:06
having way back when we started talking
19:08
about how we were going to market this
19:09
is that I didn't want to be a fluff
19:11
piece I didn't want to be just a thought
19:13
that just what people said oh it's about
19:14
coloring her hair she's got white hair
19:16
big deal it's not a big deal and that is
19:19
I mean I think what you're talking to
19:20
this is not what we're not going away
19:22
the movement is not going away the
19:24
little white wine movement should be
19:25
getting older movement we are not going
19:28
away we finance ebrary when we fight
19:30
Nancy Ferrari nope that's right Nancy
19:32
I'm not going anywhere and here's the
19:34
thing that if we're more mindful about
19:36
where we put our dollars and cents you'd
19:39
be surprised of how fast that people on
19:43
the other side of the media who aren't
19:46
taking this seriously will take us very
19:48
seriously amen amen and amen so if you
19:52
want to get in touch with joy Garrity
19:54
which I know you booty which in my view
19:56
my go-to person you wanted
19:58
route 113 branding brands and while
20:02
you're at it go over to the one white
20:04
guy come and answer the question either
20:06
here in the post or on your blog post
20:09
it's going to come out next week all
20:11
about this conversation answer the
20:13
question things about how you're going
20:15
to show up I know how you're going to
20:17
show up playing on all of your fears
20:19
like you have feelers work are they
20:21
playing on your fears on how long is
20:23
going to show up Joey any last words
20:24
before let me go anywhere they invited
20:26
me for weeks so you know I just want to
20:29
thank you Karen because it really just
20:31
take courage to step into our spotlight
20:34
but it takes even more courage to make a
20:36
statement like you are right now and not
20:39
just make a statement they get behind it
20:41
a hundred and ten percent so thank you
20:42
for having me on your show oh well thank
20:44
you thank you for getting me focused
20:47
quite frankly I really appreciate it and
20:49
I appreciate all of you out there
20:50
appreciate always have noticed you have
20:53
a choice as to how to spend your client
20:54
wait thank you for hanging with us I'll
20:56
see you next week on the next little
20:58
white line cuz I everyone to the white
21:00
line to buy everything
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