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How do you deal with stereotypes around women, work, and age?
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May 31, 2017
Join me today #LittleWhiteLie and let’s connect at http://www.TheLittleWhiteLie.com Today we ask the question: How do you deal with stereotypes around women, work, and age? Today I welcome Bettyanne Green. She is a CONTENT MARKETING STRATEGIST and COPYWRITER who helps small-business owners position themselves as experts, build loyal supporters, and attract clients they love to serve. From a 30-year career in marketing communications, writing and graphic design, her current love affair is with helping big-hearted entrepreneurs uncover their unique voice and brilliance, to share their gifts with the world. Some of the things we talk about: 1. How do you deal with stereotypes around women, work, and age? 2. How do you beat them? Visit Bettyanne: http://www.Heart2HeartMarketing.com And you can do this too. So…. What do you think? Is there an age that we should retire at? Post in the comments. With the hashtag #LittleWhiteLie Would you like to be a guest on an upcoming Little White Lie Facebook live? http://www.ConnectWithCaren.com My Direct Links, Programs & Equipment I use for my Shows & Promotion: BeLive: http://bit.ly/3p7E0DB Get Your Book In Front Of Thousands of Potential Buyers! https://bit.ly/2HJ38Qu
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0:05
hello everyone Karen Glasser here and
0:08
welcome to today's little white lie this
0:12
is the movement about loving the age
0:14
that you're in and each and every week I
0:18
get to invite some amazing people to
0:20
join me to share their tips and their
0:22
tricks and their strategies to embrace
0:25
their authentic self and their talents
0:28
and their gifts and say yes to their own
0:30
little white lie so if you are here on
0:33
live welcome we're so happy that you're
0:35
here go ahead and share the love there's
0:38
a little share button down there we'd
0:39
love to have you share it out with your
0:41
community your network and to bring you
0:43
know just like a gazillion people to
0:45
come in or maybe not a gazillion maybe
0:46
just a buzz zillion whatever we'd love
0:49
to have them and if you're here on
0:50
replay we're delighted that you're here
0:53
as well make sure that you make comments
0:55
down below because Betty Ann and I my
0:57
special guest for today we're going to
0:58
go in and we're going to respond and
1:00
we're going to be looking for your
1:02
comments because this is all about you
1:04
we are a we it's not about me and it's
1:07
not about Betty Ann it's about us this
1:09
is a us kind of show thanks Joey Joey
1:12
shared I'm so happy thank you so much
1:14
really appreciate it
1:16
and and so I'm going to do my reveal
1:18
because I do this each and every week
1:20
here is my lovely lovely hair color it's
1:23
coming in beautifully I'm really really
1:25
enjoying it
1:26
and if if you'd like to share this and
1:29
you'd like to make a comment make sure
1:31
you use the hashtag hashtag little white
1:34
line but I put it up there just so you
1:35
can see it because sometimes we forget I
1:39
know I do all the time and we would love
1:42
for you to go visit the website at the
1:44
little white lie dot-com so today our
1:47
topic is stereotypes we're talking about
1:52
stereotypes and very specifically the
1:54
question that we're asking today is how
1:56
do you deal with stereotypes around
1:58
women work and age and who better to
2:02
talk about this really interesting topic
2:05
then my good friend Betty Ann green not
2:07
only she's my good friend Betty and
2:08
green she is she is like my copywriter
2:10
extraordinary this
2:12
knows how to write thank goodness
2:13
because me not so much I come up with
2:16
some good ideas but she is the brains
2:18
behind my blogpost and I want to give
2:20
her credit for that
2:21
she is a content marketing strategist
2:24
and a copywriter who helps small
2:26
business owners positions themselves as
2:28
experts to build loyal supporters
2:30
attract clients that they love to serve
2:33
from a 30-year career in marketing
2:36
communications writing and graphic
2:38
design her current love affair is with
2:41
helping big hearted entrepreneurs I
2:43
guess that's I guess I would be one of
2:45
those big hearted entrepreneurs
2:46
uncovered their unique voice and their
2:48
brilliance to share their gifts with the
2:50
world and so without further ado I'm
2:52
going to welcome in Betty Ann Green come
2:54
on in Betty Ann how are you today I am
2:57
excellent I am so excited to be with
3:00
you're one of my favorite movements well
3:03
I I am really excited that you're here
3:05
today because truly you know as much as
3:07
this is the voice of me you are really
3:09
kind of the voice of me so between all
3:12
of us you know we really are getting
3:14
this message out there and it just it's
3:16
so exciting to see where it's all going
3:19
and so Betty Ann I have to ask you this
3:21
question right out the gate what is your
3:23
little white lie uh-huh I have a lot I
3:30
have to say when I was thinking about
3:33
this conversation today actually I
3:35
discovered my little white lie which is
3:39
relevant it's germane to what we're
3:41
going to talk about and so thank you for
3:43
allowing you to get in touch with that
3:45
you know and it really is that with the
3:48
outward person that I was for years I
3:51
struggled with roles I struggled with
3:54
fitting in or not fitting in and I
3:57
haven't thought about this for a long
3:59
time and the idea of wanting to fit in
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but you know I was a creative I really
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didn't fit anywhere and before the
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creative was really talked about so I
4:11
would either a piece and you would say
4:13
oh I want to fit in and then the next
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part of me would say yeah but I don't
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even get that group they're not
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authentic where they're divisive or you
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know whatever that was back and forth
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and back and forth and I spent a lot of
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years like
4:24
that it was a struggle and I don't think
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it showed outside on the outside often
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but proof so many years later I think
4:32
with personal growth work and spiritual
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growth work and years of experience
4:36
behind me I don't think I do it so much
4:37
anymore well so we got a comment up here
4:40
from from Kath Williford she says oh the
4:42
rows of fitting and stuff we get caught
4:45
up in isn't that the truth yes so true
4:49
totally the totally the truth and we
4:52
have done een who said oh I can so
4:54
relate to this I think we all would
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really we can all relate to this so as
4:58
we said at the beginning of the show
5:00
we're talking about stereotypes and very
5:02
specifically how do you deal with
5:04
stereotypes around women and work and
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age to let's just jump in I guess the
5:10
question is do we canwe how do we do
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this it's such a great question you know
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it is such a huge topic and I think
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we're going to go toe in the water here
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unless the show is several hours long
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with a lot of people involved um I think
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we can't um you know beat stereotypes
5:30
the truth is that we come into this
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world in a set of constructs and
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assumptions as soon as we're in the
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world the location where we live the
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socio-economic level we come into our
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gender our skin colour our ethnicity our
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position in the family are the baggage
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our parents toboggan
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all of those things are assumptions and
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constructs and roles and it's our world
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at that time it's our reality at that
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time what we hope is as we grow older we
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realize that that's not reality they are
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literally just assumptions and that we
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begin to pick and choose what are the
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roles that we want to have and what do
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we want to reject what do we want to
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keep some of us do it better than others
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I struggled um well we have where we go
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I think that was funny I actually put
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that one up and also you know why do we
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think our roles are what tell us who to
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be I mean that is that is exactly it we
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kind of fall into that we got another
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another comment the way I've found to
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address and handle my
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self around stereotypes is to keeping
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leaning into my Atlanta City oh my god
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cat well we know you are the queen of
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authenticity and and my love and it's
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such a great comment and we got one more
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here Wow let me just yeah we got a lot
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it's a really hot topic here um hold on
6:55
well it cat said you're the real deal
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so you are you totally are the real deal
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so you know I want to I already kind of
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know you and I have talked about this
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but let's hear your story because the
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reason why I really wanted to have you
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on and to talk about this topic is that
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you you hid those stereotypes head-on I
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mean you just decided to do your thing
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so tell us a little bit how you
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navigated this and how your story really
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pertains to what we're talking about
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right now well I think in a lot of ways
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um yeah where do I begin now um I think
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one of the things that that is my story
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that it relates to a lot of folks out
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there because I hadn't II smack dab in
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the middle of the boomers 1953 right
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right in the beginning I mean right in
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the middle and so the college years are
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so we grew up in the 50s the Ozzie and
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Harriet wait years for shorthand
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purposes and then the 60s the 1960s
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where everything was against an anti and
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everything got blown open then the early
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70s when I was in college it was about
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working on women's issues getting the ER
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a you know pass into working for Ralph
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Nader's organization with consumerism
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rainbow coalition all those things it
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was like building a new a new role a new
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world and and at the time I said and you
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know I'm not getting married
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and I'm not doing a wedding and I'm not
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gonna bring two more humans on to this
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overpopulated planet you know all those
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things right when when the real life hit
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and of course I met the man of my dreams
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who still is and moved into those roles
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as a creative not feeling domestic I've
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never been domestic and from that that
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shift in time that we were all going
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through early women's live so I
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I ended up being I mean I was a
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housewife with two kids and a husband
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who was the breadwinner who I was up
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here in the corporate world and I
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actually remember the milestone moment
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um when I mean I was I was a I was a an
9:06
active participant but there's this day
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right there you know where the milestone
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moment were been in it I'm living in
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suburban Connecticut my husband left to
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go on a trip in corporate America I have
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a new baby how the hell did I get here
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I love I have to write that on this
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green you keep on talking I'm gonna
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write that comment out though
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and of course I loved it but it's just
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how did this happen to me the funny
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thing is I had just gotten a contact
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from my brother of someone I knew I
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didn't know anybody in town but someone
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he knew who gave voice lessons and I
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picked up the phone and I started with
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lessons it was the only thing to do and
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actually ended up singing professionally
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for ten years um so that was a case
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where I did struggle to fill my role
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none of my friends were having children
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and I was already 30 nobody was having
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children so it was a matter of working
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those things out um and going through
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those roles over a lot of years my
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latest iteration is moving here ten
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years ago to California kind of clean
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slate fresh canvas where is my sweet
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spot of what I love to do and what I can
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give to other people that they need and
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that's where I am now and I'll get back
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to that because there's a piece of that
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that I think represents where we are in
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fuzzy and the boundaries right we can
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get back to that in a little bit so I
10:30
like it has a view our dealers and I'm
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going to go ahead and rice right so hold
10:36
MIDI and you're going to be in here all
10:38
by yourself actually it just stops so
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we're just going to keep on going so
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let's ask our viewers what stereotypes
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are you breaking through right now let's
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talk about the stereotypes that you're
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breaking through while I continue to
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have this conversation with a Betty Ann
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and go ahead oh here we go
10:54
and it go ahead and put your comments in
10:55
there because I'm going to pop them up
10:57
on the screen let's hear what your
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stereotypes and how you're pushing
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through them and
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and and to create your your your new
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world for yourself as you push through
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those stereotypes so so Betty Ann here
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you are now your your you're sitting and
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we're going to be talking about this in
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future episodes of being a woman in a
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man's world right you and I have had
11:18
that conversation but as you push
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through these stereotypes I mean I
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resemble that actually I you know was a
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stay-at-home mom when early on believe
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it or not I mean I feel like I'm working
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all my life but I was a stay-at-home mom
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and my son was born and after six months
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it was like as much as I really have so
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much respect for stay-at-home moms you
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have the hardest job in the whole world
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I mean you do you have the whole the
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hardest job in the whole world
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and I found myself six months in saying
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I couldn't wait to go back to work I
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needed to to break you know I didn't
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want the stereotype for me as if I
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stayed at home and was just just in that
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was the stereotype just to stay at home
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mom I didn't appreciate that and I don't
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know how you know you started to talk
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about that it made its its struggle for
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us I think as women it is it is um and I
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always worked I was able to create my
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own role actually and as I look back
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perhaps I did it better than I thought I
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thought I was struggling so that I was
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able to work from home I did marketing
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communications I worked for entrepreneur
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I drew caricatures um so I did art shows
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on the weekends when my husband could be
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could be home but I was able to work at
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home and work with entrepreneurs as I
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said with nonprofits with the corporate
12:36
identity their newsletters their
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brochures their all of their marketing
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so I was very lucky in that way um
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here's what I think has changed uh and
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it's so exciting I think the reason that
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you and I are doing what we're doing and
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so many of the little white liars out
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there is this in its the gift of the
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Great Recession in 2008 good point when
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that happened the whole paradigm of the
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corporate life where you went to college
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and you got or whatever it was or you
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already worked in an auto factory
13:10
whatever it was but the business took
13:13
care of you you were there for a while
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you
13:15
up and had your pension all that you you
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retired at 65 you know you got your
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little watch and you're partying
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you were done and that just got blown
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out of the water with it with the
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recession when people are fired I'd
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forget downsize that's a euphemism
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they were fired they were dropped they
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were laid off women who were at home had
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to go back to work women had to reinvent
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themselves to other kinds of work as men
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did as well it was it was really in some
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ways a really rough time however it was
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a really creative time because people
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had to reinvent themselves and think
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about things in a new way and what I've
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been seeing in my personal life
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certainly in my clients and have what
13:57
I've been reading is people got creative
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they began to find different ways of
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doing business so the corporate lines
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have been fuzzy the second thing that
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happened the beauty part is around that
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same time is the rise of the internet
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and the rise of social media so all of a
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sudden you have this open playing field
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for like next to no money you can start
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your business accomplish them they
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create influence in the entire world
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crazy and I think those two together
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changed a lot of things for women for
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you don't have to see people online
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you're not walking into an interview
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where they get to judge you what your
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age is what your cred is that doesn't
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happen as much anymore so I think those
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two things really have gone a long way
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in in fuzzing
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the line and it's why I'm doing work I'm
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doing now yeah yeah and we're getting
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getting any night I'll take take I'm and
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it's not working I'm going to refresh
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you
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the struggle to be taken seriously Nancy
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absolutely and I'm back except I have
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the wrong camera so I'm going back out
15:25
tall give me get I'll talk to Nancy
15:28
Ferrari there that was it that's it that
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is very true very true and all we can
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really do the stereotypes don't stop
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it's really our mindset around them just
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like we had to do as children moving
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into a you know that world we had of
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roles and assumptions and the
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stereotypes that we were born into we we
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can choose it's our choice whether we
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want to stick with in the month anyway
15:51
I'm carrying on about Betty Ann you're
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you're hired
15:55
you can you can love this is great so
15:59
and this is great because we're getting
16:01
some amazing comments that are coming up
16:03
on the screen right now but one of the
16:05
things that I want to make sure we do
16:06
because I know you and I talked about
16:08
you have an exercise that that you
16:11
wanted to share with our viewers so why
16:13
don't we jump into that and then we'll
16:15
come back around so talk to us a little
16:17
bit about this exercise okay
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so the idea is that stereotypes don't
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don't go away role expectations don't go
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away but we do have a choice of being
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aware of where we are and them my
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father-in-law when my father-in-law
16:34
turned 80 at his birthday party somebody
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asks those questions that they asked you
16:37
what are your words of wisdom for the
16:39
younger people here and he said it was
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so simple and beautiful he said pay
16:44
attention I actually don't know what he
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meant but it stayed with me because what
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I see that meaning is pay attention to
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how we show up and relate to the world
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around us and see are we making
16:59
judgments of others aren't we
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stereotyping are we separating or how's
17:04
our body in our mind in our heart
17:06
feeling we were in this role you know
17:07
walking into a room where we're going
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but wait I don't need to be here this is
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not a good place for to me to be so I
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really think that's the same thing
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there's a finger with the little white
17:17
lies it's the inside job it's the
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mindset don't you yeah
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every totally green yeah and what I was
17:25
thinking is as when I'm thinking about
17:27
this I'm a word person obviously I
17:31
believe in
17:32
power of words and I believe that
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actually our words are the out picturing
17:39
of our our mind our heart what we're
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thinking out there so when I invite
17:45
folks to do is to think about what
17:48
you're saying think about your words if
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we stop I'm the first to do it it goes
17:53
like head right out to the right wait
17:56
how we show up and knowing our impact
17:58
cap absolutely and to think about our
18:01
words maybe take a day a week where were
18:02
you thinking about what you're saying
18:04
hearing what you're saying and whether
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you're making judgments on yourself
18:08
whether you're making judgments around
18:10
other people whether you're like whether
18:13
you've drunk the kool-aid of a role that
18:15
you've never thought about before it's
18:16
not serving you um there's a lot that
18:20
can be learned we can learn a lot about
18:21
what we're saying out there one I love
18:24
it one beautiful when the women say oh
18:27
sorry sorry sorry you know that I know
18:30
what is with that wait why do we say
18:32
we're sorry for everything and you know
18:35
what are we really we're not really but
18:37
we have been conditioned to say I'm
18:40
sorry we take responsibility for
18:42
everything whether whether it's our
18:43
fault or not I want to put up a post up
18:46
here this is from Deanna and she writes
18:49
a stereotype breakthrough I'm called to
18:52
be a hybrid teaching and sharing with
18:54
our age group and younger how we can
18:55
work together my stereotype is age break
18:58
through ages of a mind I am now a
19:01
virtual nomad I love it and you are oh
19:03
my gosh I'm watching you I'm watching
19:05
you travel all over the place and we owe
19:08
my gosh these comments are coming in
19:10
Fast and Furious here's another one from
19:12
Adria she writes my kids should stay in
19:14
school not go to meetings or events with
19:16
me around my business there we go breaks
19:20
I did and then we got another one oh my
19:22
god this is odd guys you guys are
19:24
awesome I'm so happy you're Little Liars
19:27
I think the stereotype is all part of
19:29
the illusion we have been trained to
19:31
accept now we have choices we are not
19:33
stereotypes we are living in a time when
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we get to choose who we play the gift of
19:39
roles is we can use different roles we
19:41
can create a new way of being absolutely
19:43
and Maggie want more
19:44
I had a 31-year successful career in
19:47
corporate in a predominantly male
19:49
environment gave me the confidence to
19:51
start a second career and having fun
19:52
doing it a man that's awesome he is the
19:56
bomb
19:56
she's the bomb she's a great example of
19:59
that and you know it's great about that
20:01
and she's a great example of that in the
20:02
sense to what ended up happening is when
20:04
we got jarred out of our jobs you know
20:06
back in 2008 or maybe later um we began
20:10
to say you know what I'm not going back
20:11
there I want to do something that's
20:13
meaningful I am worth winning in my life
20:15
is she's totally one of those people so
20:17
I've got one more and it's going to
20:18
cover both of our faces so just be
20:20
prepared because here it comes and that
20:22
is I seek to minimize this this is from
20:25
April Roga I seek to minimize the
20:26
stereotypes surrounding special needs
20:28
mom this one bringing it up because of
20:30
the good work that you do April I think
20:32
there are still some people who see
20:33
special needs moms is incapable of doing
20:35
anything except parenting for instance
20:38
and I'm going this will be on the screen
20:40
so you guys can read this and go down in
20:42
the comments to see the rest of it but
20:43
what you are saying what you are all
20:45
saying is exactly the point that we are
20:48
putting out here today and I want to
20:50
thank you so much for playing with us
20:51
this is so awesome
20:53
you know what we've already been on for
20:55
20 I might at the time it's just gone
20:56
like so fast we normally don't go this
20:59
long and I'm delighted we're just going
21:00
to go just a little bit longer is there
21:02
anything else Betty Ann that you want to
21:04
share with the audience in this just the
21:06
tip of the iceberg because we talked
21:08
about stereotypes obviously we're going
21:09
to do this kind of show again yes only
21:12
that stereotypes and rolls rolls maybe I
21:18
like the way Jen talked about this we do
21:19
have rolls and sometimes were in them I
21:21
would not trade my husband and kids for
21:23
the world the role I had to do myself
21:25
because you know to make it work but
21:29
stereotypes are not reality they're so
21:32
fleeting if you put 10 of these women in
21:35
a room and picked the story open
21:37
stereotyped and said what do you think
21:39
it what do you think you'd probably get
21:40
ten different impressions so here we are
21:42
drinking the kool-aid of these
21:43
stereotypes and they're not even real
21:45
not real so that's like that is well
21:50
that's right there there that maybe I
21:51
should put that up there they're not
21:52
even real they're not even
21:55
we make them real bite by feeding by
21:58
actually buying and drinking the
22:00
kool-aid so for those of you who I'm
22:02
sure there's lots of you who are
22:03
watching this and saying how do I get in
22:04
touch with Betty Ann green because she's
22:06
awesome you can go to heart to heart
22:08
marketing.com and check her out there I
22:11
I cannot I cannot say enough how much I
22:16
appreciate you personally because of all
22:19
that we do together but on a friendship
22:22
and on a personal basis you are the real
22:24
deal you are awesome and I am so
22:26
appreciative of you and I want to just
22:30
thank everyone again for joining us
22:31
because I know that you have a you know
22:33
plenty of choices how do you spend your
22:35
time and we're just excited that you
22:38
decided to spend it with us so remember
22:40
go check out the little white light comm
22:43
we've got all these amazing blog posts
22:45
on there again written by the amazing
22:48
you know Betty Ann I really shouldn't do
22:51
that right and I'm kind of stereotyping
22:52
myself right now that I somehow I can't
22:55
do this by myself but I would rather
22:57
collaborate with you and that is why we
22:59
work together Betty Ann I also want to
23:01
make sure that and when you guys are out
23:05
there sharing make sure you do the hash
23:06
tag little white lie little white light
23:09
you can remove the the because we're
23:10
just using little white light that way
23:13
we can track the comments because as you
23:15
read the post and do read the post
23:16
you're going to see that your shares are
23:18
in there we're taking your comments and
23:20
we are putting them in there because
23:22
what you have to say is so important so
23:25
again until we meet again on our next
23:28
little white lie you go out out there
23:30
you little white liars
23:31
and you make sure that you give other
23:33
people an entirely awesome day we'll see
23:36
you next time
23:37
on the next episode of the little white
23:39
light goodbye everyone
#Discrimination & Identity Relations
#Social Issues & Advocacy