Up next in 10
I welcome Jannette Anderson to the show to talk about how to be Bold and Audacious. Growing up poor, with constant chaos, and violence, Jannette knew first-hand the pain of not having choices. She chose entrepreneurialism early as the path to taking charge of her destiny and as the best vehicle for contribution that she knows. Known as The Why Whisperer, Jannette is passionate about supporting others to understand that they matter… and to live like they do!
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i invite you to tune in weekly to the show featuring these leading voices from around the world and whether you're here
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live or on replay make sure to say hi in the comments and tell us where you are watching from so today we
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are welcoming jeanette anderson to the show with over 35 years of strategic planning
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sales and marketing experience and yes she started when she was nine
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she focuses on what really works for entrepreneurs jeanette brings her 30 plus years of
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personal transformation facilitation and coaching to getting the four inches between your ears
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working so your life and business can work together beautifully so whether she is speaking training or coaching she will
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kick your butts and hold your heart as you step boldly into creating the positive results that you are
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looking for and we welcome you to the show hello
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come on in hello there hi karen great to see you great to see you as well i'm i've been
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looking forward to the show for quite a while um we're gonna be talking about a lot of things today but
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first off um let's just let's just talk about what what does bodacity mean
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how do you define that all right well actually it's not a word i made up although a lot of people think i did
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it's the combination of bold plus audacious and i personally uh when i created
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bodacity which came to me kind of through a download and everything it was the sense of really wanting to support
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women and grabbing life by the ovaries and going for it so we needed a bold meme so that's where
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bodacity came from by the ovaries okay well that's a visual that you just gave me um yeah
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okay so first let's talk a little bit of how you grew up because i know it really framed
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who you are today what was it like growing up as jeanette oh well i i can almost always win
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every oh you think you had a rough content which you know is a perverse contest to
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have but uh i grew up with a mom with borderline personality disorder which that name
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always kind of amuses me because it's like does that mean they almost have a personality what does that mean anyway and and um lots of addiction
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issues my mom was married five times before i was eight well four before i was eight we moved a
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lot i moved 27 times in the first 29 years of my life um lots of violence and drama and trauma
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and and um basically grew up mostly as a only child of a single mother
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i have a half brother and sister but they lived with their dad and a lot of um surviving so
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really the first eight years of my life i don't actually remember a lot of it wow i've
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reclaimed some of the memories over time with work and so forth but but what i do have as a result of all of
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that is a lot of capacity banning people from a lot of different situations
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and a lot of resiliency a lot of resourcefulness because you know when you grow up surviving you
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figure out how to figure stuff out so that created um a lot of what
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really supported me in my life going forward so you know it's it's always curious because when you have that growing up
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nobody would wish that on anyone but it really did make you who you are today
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is what you think yeah absolutely and i you know people ask would you go back and change the past
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no not at all because there are so many lessons in that it was extraordinarily hard people who
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go through what i've gone through typically don't survive actually the the survival rates are very low
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but it it gave me so much capacity to relate to clients from every kind of background
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walk of life in circumstance and so forth um and and frankly a mentor of mine once
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said you must live a story life a storyline i have a lot of great stories i have dramatic
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and awesome and amazing experiences from my whole life uh and so i'm
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i'm kind of doing what uh chungu park suggested i'm living a story life
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i love that you know you're called the why whisperer which i absolutely love and we're going to talk about why that
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why that's important to you because your your entire platform is about why i mean you talk about the why you quote um simon sinek
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saying people don't buy what you do they buy why you do it so why does
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your why make so much difference well i i i think that's a great question
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and it's one that i love answering for myself and with other people i think that we human beings are meaning
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making machines and so we can either add meaning that takes us closer to who we want to be
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or further away and it's a choice it's purely a choice we're making it all up so we might as well make up better
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stories because most of us replay sucky stories over and over and over again and so
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part of defining your why allows us to create a more compelling and powerful story to
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live into so that's one of the purposes of having a purpose or a why
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i think one of the other things it really does for us is creates a focus and a
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an intention it's a way for us to put our anchor into the future and pull
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ourselves towards that i often say that our why is the intersection of what we're healing
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from our past and what we long for for our future and for the future of the world or others it's that sweet
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spot that intersection of healing and the longing and so part of
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really understanding our why is we were formed by a lot of things that had
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us looking at the world a certain way differently than other people and that's i call it our note in the
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choir that we sing and the choir is just not as sweet without our note
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what a beautiful way to say that that is so beautiful yeah that is so good and and i really
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i really love it and mean it because when people are on fire with their why when they're in alignment
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when people want to be in the world their expression they're more fully expressed
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they're bringing their gifts they're more of a contribution so you know helping people figure out
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their why is very self-serving for me because i get to live in a better more realized more actualized world
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uh and it's also just so fun to see the lights come on the light bulb go
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live just tuning in we're talking to jeanette anderson about a lot of things but right
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now we're talking about your why and i know that you do a bunch of webinars and you've got stuff coming up so let's talk a little
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bit more about the whole why thing sure so one of the other things that i think where the why comes in and is
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really important is in differentiating yourself so not only does it need to strategically
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pull you forward in your business or your life or your career but it's also a great way to differentiate yourself because
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for instance if you're a coach well there's only about 12 billion of you on the planet right so how do you differentiate why would i
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pick you versus the other nine million billion others right
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and and part of that is like simon sinek said i don't buy what you do i buy why you do
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it is there a resonance right do we relate do we have similar values do we care about the same things
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are you my people and that's going to help me connect with you that's going to help me resonate with you
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you don't have to be the same as me and in fact in many cases we buy the difference but the balance but but
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i do need to resonate with you and so articulating our why really helps us be able to have people
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relate to us and and choose us and they're what they're relating to is
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not just us and why we're doing what we're doing but who they are being when they're with us
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when they're with you and i think it also relates to your story right it has to do with what our story is where the why comes
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from and the authenticity and you're right i mean there are cause and i was funny because i said you earlier i'm not a coach
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there are a gazillion coaches out there and some are really good and some are not as good as the really good ones but there's
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going to be somebody that you're going to resonate with so we're not all the same so it's part of the story if you can express your
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story with your why it's going to attract your kind of people right exactly well
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let me give you an example of why i am passionate about entrepreneurship based on a story from my past so when i was
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four almost five i i grew up with lots of drama and trauma as i mentioned in violence and
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alcoholism and so forth and so books became my refuge i loved escaping into stories i learned to
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read early because of that and and i really wanted the book heidi and i begged my mom for it over and over
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and over and as only a very determined aries child can just can we have a nap about now can we have it now how about now
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for weeks and finally one day she turned around really exasperated really mad and said no we can't afford it and
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the look of shame and anger and frustration on her face sticks with me to this day still gets me
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actually because i kind of decided then i never wanted to see that look on another woman's face
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oh my gosh and and i never wanted to have that kind of constraint for me or
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anyone else um we can't be do and have what we want because we feel that disempowered and so
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i was pretty resourceful by that time so i was like oh okay problem solution we don't have money i'll get the money
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so i had seen someone have a garage sale one day when she was at work she worked a couple of jobs
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and you know someone was probably supposed to be watching me but i'm 60 so it was a lot laxer back then right i
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hauled everything i could out of the house priced all had a garage sale decided i was gonna have a business
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and so i had a business and she came home from work i was so excited because i could count money before i
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could count anything else right and i went running up to her mom look i got 13.72
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which back then was a lot of money right right right and and especially for a five-year-old and so like i was so excited because
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like problem solution right yeah no no the short version of the
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story is she was less thrilled about the fact that i sold knickknacks and household appliances and everything
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including a really valuable dress of hers and my toys i was very equality about it but anyways i
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um the short version story is i got spanked i got sent to bed i had to go back buy back everything that i had
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had that i could so i lost a lot of my money and i the kids wouldn't send me my toys
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back because they wanted to they wanted the choice i lost a lot of my toys so many people
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would say that's not a very successful first entrepreneurial venture but i actually think it is very
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successful for two reasons one is well three i learned three valuable lessons one is
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don't go into business with family okay that's not really the main lesson
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but yeah that's kind of yeah still and number two was if you actually
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have a purpose you can create solutions you can create what you want
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if you take your destiny into your own hands and that's one of the reasons why i believe entrepreneurship is so
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valuable is it such a great tool for taking our destiny into our hands and creating what we want right right
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and and the third version is that you know the third lesson was that it is a great vehicle and a tool
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and persistence pays off because the happy outcome is i did eventually get the book she did eventually buy it
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for me um and all was well but i i learned a lot that day about how do
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you create the future that you want i i you know it's that's a great story that and i i do
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believe that entrepreneurialism that's a long word um that you're not
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doing it right if you're not failing yeah yeah um because we learn
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we learn our lessons from that and we do it maybe a little bit different the next time until we finally get it and then
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we move on to something else right you know that we for in my case it's the bright shiny
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object syndrome as well yeah and so that kind of became my
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my vehicle i became an entrepreneur then i had like literally when i had my lemonade stands i was
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franchising out other corners to other kids and setting up with our tv trays i had my first business with an
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employee when i was 11 and he was a nine-year-old i used to babysit we had a little daycare in our housing tenement
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um so it became a vehicle for me not only of creating safety because we didn't
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have money and so if we wanted food and stuff i had if i wanted school books i needed to
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earn them so it became a way to do that but it also became a great vehicle for contribution and for making a difference
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so that's why i love and for like 40 years i've been helping entrepreneurs start and and turn around their
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businesses because i think it's fun and it's cool and it's a great way to
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create contribution and that's that's valuable so i have a
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question what is the difference between your why yeah your purpose yeah and your mission
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okay great question the only reason i don't call it purpose is because frankly it's kind of been done
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and that word is really late for a lot of people for a lot of people purpose feels like an obligation it
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feels like something in some cases that is externally given your purpose or mission
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is bestowed upon you by god or whatever and and that's fine if you believe that but for many it becomes um a have to or
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should versus a choose to and i get to and so that's why i often use the word
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why because it's a little more neutral but really we're talking about the same thing
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and whatever you call it it's about the choice of really stepping into and
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owning it kind of that thread that weaves throughout your life right
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you know a lot of times another way to express them is for some people what's the lesson you came here to learn this this
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in this life right or this time around depending on your beliefs right right and and and
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how are we using it to be who we want to be that takes us closer to that or if we
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don't takes us further away from it so for me it's very similar and kind of a bit more
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action oriented you choose it all right well again we're talking about why and i did kind of
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mention that you've got some webinars coming up i just want to put a link up into the comments um you're going to see it if you're just
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tuning in we're talking to jeanette anderson and she's going to tell us a little bit about these webinars um that you have coming
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up in the next soon the soon right now um thank you yeah the the webinars that i'm doing
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it's called the business success roadmap and it's really how to know where you are and how to get to where you want to
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go and part of the reason why i do that is one of the things that i see especially in this
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expertpreneur industry where people are selling what they know so consultants coaches speakers trainers
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authors etc a lot of people that we work with they're really challenged because they
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tend to spin in analysis paralysis they may not know quite what they sell or where they're at and
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what they do and there's a lot of experts in this industry that are kind of the gurus on the top of the mountain saying
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come up here and use this leveraging strategy and use this business model and you just need you just need a
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dozen funnels between you and a billion dollars right and so there's all of these uh solutions that
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work if you're at the top of mountain and you have the infrastructure and the the context and where you call the
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support and team and the list and all of that but it doesn't work for people who are down at the bottom of the
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mountain or on their journey up and so what i want to do is support entrepreneurs
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and frankly can i can i be blunt yes please it pisses me off to no
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end because what we're doing is taking more people out of entrepreneurship than we're putting in
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because they're spending tens and sometimes hundreds of thousands of dollars buying programs and coaching and and
16:54
etc that they don't use they don't get roi from and that is because it's too far ahead
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of where they're at and and it's aspirational they want to be the guru on the top of the mountain
17:06
but you got to go up the mountain in stages not in one giant leap and so the business success roadmap is a tool
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that i created to help people identify what stage are you at and what should you be doing at that
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stage and what shouldn't you be doing to be able to get your next 10 clients
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or your next tens of clients or your next hundreds of clients depending on what stage you're at what actually works at that stage that
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you can focus on who do you need to be what do you need to do what do you need to have in place
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at that stage so really what i do is help them in some ways slow their role so they can
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speed up their results because they're just doing the wrong thing at the wrong time yeah well the webinar is
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about giving you that tool helping you identify where you're at and and really what it does is it lets
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people's shoulders drop because they can take a whole ton of to-do's off their list
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right right and allows them to focus on what will actually work in helping them be the difference
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that only they can be right their next 10 clients which is really what the game's about
18:09
so when they click on this link it's going to take them to a page and they can sign up for they can register for free it's a
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complimentary webinar it's part of what i do to a get people in my my sphere but b to help as many people
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as possible get clear of and free of the false shoulds and get acting on what will actually
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work and so it's complementary webinar there's i think four or five dates up there depending on when you tune into
18:34
this that are available and i'll be doing it ongoingly because it's really it's so helpful for entrepreneurs at
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all stages because they look at it and they go oh where was this tool right i wouldn't have wasted all this
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time and money and effort yeah known this right nothing bad it makes me sad when i
18:54
when i talk to people and i see how much time money in particular but their time
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as well and they come out of it with basically nothing and they still don't know what they're supposed to be doing
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and not only not only nothing i actually think we're widening the gap between what they know and what they're doing
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because we're adding so much information but no action and that's not
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okay so like i said i'm going to stand against creating that widening that gap and i
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wanted people to close the gap so they can get more effective and be more service to more people
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now you also have an event that's coming up and it's called bodacity unleashed where purpose
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and profit meet so what's going to happen at this event and i'm going to put a link right into the comments right now i don't
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when is it how did awesome thank you so i have one coming out may 14th to the
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16th i will be doing another one in the fall but right now may 14th to the 16th
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and um it's bodacity.ca for canada forward slash unleashed and it's really
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um exactly what it talks about where profit and purpose meet because i first we spend time identifying your
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why helping you clarify what is your why and how do you use it to differentiate yourself to guide your
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strategy to attract the right clients to be a great filter how do you use your why to help you be
20:19
more of who you want to be in the world and really how do you articulate it in a way that gets you
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excited to get out of bed in the morning then in day two we work on turning that into your stand
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and what i define your stand as is your y expressed now because uh our y doesn't change
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but our expression of it does over time right different stages of our life different
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areas of interest your why can get expressed a lot of different ways
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what is the way you're going to express it now and how do you monetize that mission so how do you actually turn that
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into something that is either a queer you're getting paid for or uh charitable work you're getting you know
20:59
a non-profit or something like that or a business that you can actually make profit from
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how do you profit yourself and other people from that expression of your why so
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that's day two your stand and then day three is deep diving into the road map to say
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okay what's my plan for getting my next 10 or 10 20 hundreds of clients and really
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clarifying that in the event so it's very experiential really hands-on
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and you you basically get done and then you go away and apply it and that's that's the wall behind it
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it's not just a bunch of what and then you know i'll tell you the how but you actually get some
21:40
real tangible results right and use right away and so that's may 14th
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the 16th would love love love to have your people come and and um if you do register because
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karen was kind enough to mention it uh use the code bodacity and because you're coming from her
21:58
you'll get 50 off your ticket oh that's really nice and by the way guys i don't get anything on this this is
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this is really important as you all know i do this all the time for me to introduce really great people
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to all of you my purpose is not to get rich on them so yeah but if you if you did it would be
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okay okay but do put that code in so that you can get a less
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less expensive one of the things that you say that really touches me is that you say you want people to get
22:27
that they matter and to live like they do i i that just gets me
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i mean it does it just gets me where does that come from i mean why is it important yeah well it's
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it's my why expressed it is my stand in the world and whether i've been facilitating
22:46
personal development workshops that was a play when i've been coaching people that's what drives me when i'm
22:52
helping entrepreneurs get their marketing dialed in it's the same underlying theme and truly
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why do we do what we do most of the time it's because of what we want for ourselves and so i just wanted
23:05
to matter when i was growing up i wanted someone to put me on their list and and put me first and that didn't happen
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and so it's it's the thing that i most wanted for me and i know the pain of not
23:20
getting how much people matter how much you matter and that's great but navel gazing and
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having that kind of sense of your value is awesome but if we don't live into it
23:34
then it's really just unrealized potential right it's actually probably
23:40
does more harm than good when we have that potential and that that we don't do anything and
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we're not doing anything with it so that's why they live like you do really matters to me and i also think
23:51
this is a really important time in history uh where purpose-led entrepreneurs will shift
23:59
the paradigm right of business of how we do what we do um i
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at the beginning of this year i had this real kind of clear epiphany that 2021
24:11
was 202 o n e that we needed to come back to
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remembering that we are one that we are connected and that we cannot
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continue this us versus them paradigm that's going on it's creating too much havoc it's part
24:28
of all of the stuff that's been going on politically and covet and all the rest of it this is the
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time in history to wake up and say agree what do you stand for and how are
24:40
you going to live into that well the other thing is you know i know that both you and i work in the the midlife
24:48
arena and i think it's the same thing a lot of people 40 50 60 i'm 64 that are older
24:55
they don't live like they matter they sort of get invisible they disappear so i think this
25:00
is just as important at this at any age but i see it especially
25:06
at my age at people my age right so i think really important work that
25:11
you're doing you also have a take on the word connection you say that it's the new currency yeah well and it's part of that
25:20
that thing you're just talking about about 2021 being a time of really coming back to understanding
25:25
that we are connected on a on a deeper level whether you want to make that spiritual or just emotional or
25:32
just even energetic there you cannot you know it used to be
25:37
if a butterfly flaps that swing in japan there's a tsunami in california or something but now if if a bat sneezes in china
25:45
you know then the world gets gets impacted so we need to realize that we're integrally
25:50
connected and when i say it's the new currency what i mean by that is i believe that people are longing
25:58
for authentic connection right and it's been made even more
26:04
pregnant from cobit and being sequestered and isolated and living out on screens and so forth
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and there is this desire for true connection right with everything that
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comes in the opposite also comes in very strongly which is why you've seen so much divisiveness
26:21
and and black lives matter and all of the other kinds of things that are about the us versus them
26:27
um and it's a call you know i think everything is a call for love and that is a big part of it
26:36
but practically speaking how that translates in to our marketing in our positioning in
26:42
our branding in in our conversations it's not about
26:47
at people it's about connecting with people right what works now in sales is actually
26:53
being connected what do you care about what matters to you what's going to serve you and and the same thing in our marketing
27:00
copy we need to connect with human beings at a real level which is why your why
27:05
really makes a difference in your marketing and your position and and that's a big part of it it's
27:11
part of creating currency but it's also what we're really
27:16
exchanging more you know i used to say that um you know a lot of people on social media
27:22
i mean we go into social media people i have 5 000 friends i have two well they're not really friends i mean
27:28
they're just people like kind of you know friended or maybe some of them are friends and i used to i used to say
27:35
before the pandemic you need to take your online relationships offline and what that
27:40
meant was get on a zoom for a virtual coffee get in because we don't we live all over
27:46
around the world right your connections are all around the world we'll talk about your travel in a second now
27:52
there is a great desire to take our what used to be i called the offline on zoom yeah
27:59
to really take it into the real world in a way that we never even would have
28:05
thought about before right and that will travel i want to talk about travel because you have traveled you have lived in over
28:13
47 places you have visited i think 23 countries yeah every straight in every state in
28:19
the united states province in canada okay
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you like to say well and it's not because i'm in witness protection no
28:30
you like to say you're happily homeless probably homeless yes talk about that let's talk about the laptop
28:36
um you know living on the on the go i know okay well part of it like frankly again
28:41
it was i love travel and i love adventure so i i i've ziplined in three different
28:47
countries and rafted and several and so forth and and uh because
28:52
you would never guess it but i was a white water rafting guide for four years many years ago so i love being very
28:58
adventurous and now it just takes a village to help me be adventurous
29:04
literally literally my last horse pack trip i went on in ecuador it took literally
29:10
four or five of them to get me on the horse it just now it looks a little less
29:16
elegant than it used to um however part of the idea behind the
29:22
whole thing was i have whined and complained about canadian winters for as long as i can remember
29:27
and finally i even got sick of my whining and complaining and and i had been wanting to go to south
29:32
america forever i literally had my best friend made me a
29:37
south america birthday cake with every country on it and stuff and i kept saying i can't i got this
29:43
reason i can't do that i've got this job i've got this you know i don't have a job i've got a job all of these different excuses and
29:49
reasons and finally one day i just got so tired of it i said okay if that wasn't the case then what and i
29:56
was like oh well then i'd go three months later i was in south america after
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20 some odd years of talking about it and not doing it and so that really became the impetus
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for uh okay i can i can when i when i choose to step into doing
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something different right i finally again just i have had a home i had roommates and i had a
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number of issues and problems and one day i came home and and
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my roommate had done like forty thousand dollars worth of damage and i was like okay that was almost the
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straw that broke the camel's back and i looked around and i had these big beautiful house plants big huge trees
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and when i thought of leaving them i burst into tears and then i kind of i was like oh you love my house and i
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love my stuff and i love my plants and i and i paused and i went seriously
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you can't have the life you want because of a ficus and i was like okay they have plants and
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trees other places too so it's probably okay if i let go of this i love that and that became a two-year
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process of divesting and scaling down and now like i everything i own fits in a 10 by 10
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storage unit and it still feels like it's too much like i literally this summer we'll go get rid of at least half of
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that if not more um and i love being able to work from anywhere i've been
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online you know everybody's been hopping on the laptop world lately but i've been doing
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this for well 10 years but concertedly for the last 15
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if i have internet connection i'm good and the only place in the world that i've traveled so far that they didn't have
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internet was lake titicaca the floating reed islands they were just starting to get solar pallet
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panels and they didn't have internet but everywhere else i've gone they've got internet so you can you can work anywhere you can work and
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live pretty much everywhere right i call them digital nomads i call
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all of us digital nomads i would love to do that uh see the world maybe not right this minute but you know
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get out there and be and i i know quite a few people that are doing this so i think that do you think this is a wave of the
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future you think we're going to be right absolutely and you know what's actually a big subset of that is
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older women in their 60s plus who are single if you go to anywhere like boquete in
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panama where i live for three months uh there's a huge cohort
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of women in their 60s who are living on their own in a foreign country because it's cheaper and it's easier to live there
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and in many ways right there are um millions of us out there uh boomers who are
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electing to do this now there's also a young cohort right people but there any place you go
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pretty much that's reasonable and nice you're going to find a lot of um older
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expats who are that i living the life yep i i love that
32:58
you know if you're just tuning in we've been talking with jeanette anderson and you can check out her website it's scrolling across the bottom
33:04
www dot audacity there's that word dot ca which is canada for canada if you are on
33:11
facebook um go check out her her pay it's it's a great pay i'm on
33:17
it i'm i'm in your group uh go check this out because we're all i'm i i like to say we're all action heroes
33:24
i'm i'm wonder woman i love it i have that sitting here all the time uh check that
33:29
out um and that's a great way to stay in touch with jeanette because you're in there
33:36
you're active in there quite a bit i know that for a fact we've put links to your
33:41
complimentary i like to say free complimentary webinars are sitting in the the comments as well as the three-day
33:48
event go check these things out do you have any i know this is a bloated question you
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have a lot of any last-minute thoughts that you would like to share right now before we say goodbye to everyone
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um well you know what i think probably the thing that's come coming to me to say is i have a
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line that i say that the tagline for the company is be the difference and the full version is be the difference
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that only you can be and the emphasis on the only is i think we sometimes forget
34:19
that we each have a unique completely unique set of skills heart
34:26
perspective expertise experience and that that that unique combination is
34:34
perfect for some people out there who need that who need you and so i know a lot of
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entrepreneurs really struggle with the well you know who am i to and what's my value and i don't know enough and i just
34:47
gotta go get another certification no just go be the difference
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in you yeah right be you that's not only enough it's a gift
34:58
it's a gift it's a gift jeanette i want to thank you for being with us today this was fascinating we
35:04
probably could have gone well i know we could have gone on on and on and on i cut out a bunch of stuff that we were going to talk
35:09
about but that just means you have to come back all right i would love to i love your bodaciousness uh you are a
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perfect example of a bodacious woman who's using your voice to make a difference and be a champion
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for others and i love that you're doing that work thank you and we want to thank our audience because they have a choice as
35:29
to where they spend their time again whether you're here on live or you're on replay we want to thank you because you made a choice to spend it with
35:35
us so we say thank you go out and give somebody an awesome day and we'll see you next time
35:41
on the next episode of karen glasser
#Self-Help & Motivational