I Don't Have To! You Can't Shame Me! with Tiny Biz founder Karen Fritz
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Mar 23, 2022
Tiny Biz Village Founder, Karen Fritz joins the show to talk about the inner and outer adventures of simplifying your business. We also tackle the challenges of Bro Marketing, which shames people into purchasing from gurus. Tune in Tuesday, March 22nd at 6:30pm PT. 📌 Subscribe to the Channel: https://YouTube.com/cgmusc #TinyBizVillage #TinyBiz #BroMarketing Check us out on Roku: https://bit.ly/CGLIVEROKU Follow us on Twitter: http://www.twitter.com/carenglasser Follow us on Facebook: http://www.facebook.com/carenglasserlive Follow us on Instagram: http://www.instagram.com/carenglasser
View Video Transcript
0:00
hello everyone karen glasser here and
0:03
welcome to karen glasser live i welcome
0:05
guests from all across the globe who
0:07
entertain us wow us and excite us and
0:10
today is no exception so make sure you
0:12
say hi in the comments and let us know
0:14
where you are watching from
0:16
today i welcome karen fritz to the show
0:19
as founder of the tiny biz village karen
0:22
is your go-to guide in both the inner
0:24
and outer adventures of simplifying your
0:27
business
0:28
she's equally at home exploring
0:30
motorcycling motherhood management or
0:33
meditation anything that brings her
0:35
deeper into the experience of aliveness
0:38
and so without further ado
0:40
welcome to the show
0:42
hi karen thanks for having me i am so
0:45
happy that you're here we um we have a
0:48
lot to talk about you and i have known
0:49
each other for several years at this
0:51
point and we have so many things in
0:53
common you know in terms of technology
0:55
and things like that but you have gotten
0:57
involved in something really cool with
0:58
the tiny biz village that you have
1:00
created out of thin air i think it's so
1:02
amazing but before we do that today's
1:06
topic
1:07
is breaking out of the bro marketing
1:09
that shames people into purchasing from
1:12
gurus
1:16
yeah
1:17
so what is bro marketing how would you
1:18
describe bro marketing
1:20
it's a
1:22
philosophy
1:24
that says i know what's good for you
1:27
more than you do
1:29
and by the way the best thing for you is
1:31
the best thing for me thank you very
1:33
much
1:35
well said karen
1:38
it's it's a it's an interesting
1:40
phenomena i think um you know i've been
1:43
in this industry since 2010
1:47
um in the internet marketing industry
1:49
for lack of i don't know what you want
1:51
to call it um and i have seen this wax
1:53
and wayne when i first got into it i
1:56
mean it was like in 2011 2012 if i heard
2:00
one more expert tell me what i should be
2:02
doing and that they were doing it and
2:04
showed their cars and their houses and
2:06
how amazing they were
2:08
i thought i was going to throw up how
2:09
about you exactly exactly
2:12
as if
2:14
those were even my goals
2:16
like the first thing is that i should
2:17
have their goals right
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and what's the whole should exactly and
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then it seemed to like
2:25
disappear for a while and i don't know
2:27
where they all went but now they're back
2:30
they are back
2:31
and so what do you tell people that you
2:34
work with that you mentor when they come
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to you and say oh such and such told me
2:38
i need to do this and such and such told
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me i need to do that how do you how do
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you help them get out of that i need to
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do this
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what i say is let's look at how you are
2:49
unique
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and what uniquely fits you
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right there's a guru out there who will
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tell you any particular thing is the
2:57
only thing that will ever work and you
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must do it right there's that fear and
3:00
that urgency behind it
3:02
and really when we settle back and say
3:05
how am i divinely designed
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and what is going to be the best match
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that
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brings me joy in the execution of it and
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meet has other people
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in joy as they meet me there
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that's what's going to work
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and and how are you received when when
3:24
you say that because again the noise is
3:27
so loud out there
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there's always an initial sense of oh my
3:33
god that's that's such relief thank you
3:36
right and then there's the bounce back
3:37
that says but will it really can i still
3:40
make enough
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right and so there's this really
3:43
interesting rubber band effect that
3:46
is real it's real and that's the fear
3:50
that the bro marketing has instilled
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if you don't do it my way you'll lose
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and we know that's not true i mean
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that's not true
4:00
well i i was going to say that too it is
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total um
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so what would be the first step for
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somebody to take
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that to close their ears don't listen to
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all that garbage so that they can step
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into their brilliance without you know
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listening to all that right you know and
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that's one of the first things we look
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at
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there's an assumption i make an
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assumption that of all the stuff we're
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doing in our business
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there's an 80 20. 80 of our actual
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profits
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are coming from 20 of our effort
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yeah and it's probably actually even the
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20 we enjoy
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so looking at
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where the prophet's actually coming from
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and where is my joy actually coming from
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right right and then finding that
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intersection that's high on both of
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those
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and starting to weed out the noise in
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our own
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activities
4:57
interesting interesting
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so
5:00
you have gotten involved i i kind of
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mentioned before the whole tiny biz
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village first of all i wanna i wanna
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talk to you about that because
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i'm all about minimalism and i'm all
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about the whole idea of less is more and
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how do we do that so
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let's start from the beginning where did
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the tiny
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biz village come from how did you come
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to this
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you know even at the end of 2019 i was
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feeling pretty burned out
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right i should have had a clue when i
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did a little ebook comic book on burnout
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and so
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when i went into 2020 and the world
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changed i put myself on sabbatical
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i was like there's nothing useful i can
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do i'm taking 90 days just off
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and when it was time to come back
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i didn't want to come back to the hustle
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like there was this like
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i don't wanna i don't wanna right
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and i bet i'm not the only one
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that was that was the the
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key was i bet i'm not the only one
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and i looked at where i am in my stage
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of life
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and i don't have to
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right i've created a situation where
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i can be a digital nomad i'm actually
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right now
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at my mom's house because i'm helping
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her to get ready to move into
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independent living downshift
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i can do these things because of the way
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i've set up my life
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and when i realized i don't want to go
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back to the hustle
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i don't i don't i don't need to be
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building a seven-figure empire
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and
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i'm not the only one there are moms out
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there who want to be home with their
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kids especially during the lockdowns
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there are artists who are realizing my
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art is actually more important
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than the next thousand dollars
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or sports elite athletes that really
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want it like i want to be a ski bummer i
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want to be a a surfer dude
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more than i want that next thousand
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dollars
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and so there's a level
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where i said
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i'm at an okay level i need this much
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i'm not quite ready to retire and i
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still have good to give the world
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but i need this much i don't need to
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create
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some huge empire that then takes my
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attention to run it
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i i don't want a castle i want something
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more like a tiny house
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oh i'm gonna call it a tiny biz and
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that's how it got started is there guilt
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associated with this i know that um i
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feel just like you and i know that
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when this whole lockdown happened and i
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had to really take a step back we all
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had to take a step back and decide
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okay what next how are we going to do
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this what's going to be next and i felt
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a little guilty that i kind of didn't
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want to go back to what i was doing so
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is there must be guilt right there is
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there and that's on multiple levels
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right there's
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the guilt of should i be optimizing my
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estate so my children can benefit
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right right but there's also wow if i'm
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in such a good position shouldn't i
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become a job creator
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right shouldn't i be building something
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in order to create employment for others
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and sharing that
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or at the very least shouldn't i
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maximize the amount of money i can
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collect in order to be philanthropic
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right
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but all of those come from a philosophy
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that's based on
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you should want to maximize
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and when i really came home
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and i said is that mine to do i said it
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was
8:38
there was a season in my life
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when i worked on those areas and and
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that's what i was about
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what is it for me to do now
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now it's much more to be a beneficial
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presence in every room i walk
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into and that does not involve being
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stressed
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looking over there being focused on the
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future it involves being present and
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then how do i
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really focus on that
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and so out of that came the tiny biz
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right village so let's talk about this
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it is an online community correct yes
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yes
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so
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what happens it can can
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what happens in the tiny biz village
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we talk about
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what it's like and how to how to make it
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work
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to have
9:30
what some would consider a sub optimal
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business right
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and listen to the amount of judgment
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that's in that right and there are so
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many people if you're hanging out in the
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online marketing areas
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that'll say
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oh you're just playing small
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i'm like damn straight
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or
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you're afraid because you don't know
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your worth yeah i do know my worth and
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it's a heck of a lot more than money at
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this point
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and so
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there's an attempt to shame that's out
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there to get you to buy stuff
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and in the tiny biz village it's really
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more coming from a minimalism philosophy
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right
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find what is most important
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and remove the
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distractions we talk about what is most
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important is it your kids how's that
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working what do you need to do
10:23
is it parent caregiving
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is it your sport or your art how is that
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where are you going on your next trip if
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you're doing the digital nomad so what
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is important
10:33
and then we have a whole section on
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every area of business how do you make
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it tiny how do you let go how do you
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minimize expenses
10:43
how do you get down to maybe one
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marketing channel
10:47
instead of oh but i have to do it all no
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you don't get in there i'm guilty right
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and then we have an area that's like a
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little farmer's market in the village
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how fun that allows people who want to
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to have a booth and promote their
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services to other people in the village
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right because it's going to come out in
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the long run
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as a movement
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there are so many people who realizing
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there's a season in life to go for it
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there's a season in life to be impact
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and influence and all of the things
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and there are other seasons of life
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where that's not what it's about
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i i i so agree with you i think it's
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almost something that i now strive to
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attain you know it's it's as i've made
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the decision as you have um to i don't
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want to be scalable you know it's funny
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i i hear that word a lot well is your
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business scalable right i'm sure you've
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heard that and in the past i would think
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oh okay that how do i make it scalable
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what does that mean do i have to
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duplicate myself i mean what exactly
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does that mean and it caused so much
11:54
stress actually knowing that
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i can't duplicate me and i don't want to
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and i want to just do what i want to do
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and right i mean is that that's at the
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end of the day i just want to do what i
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want to do and i don't want anyone to
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tell me that i
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shouldn't or can't or what are you doing
12:13
doing so i love the ideas that people
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can come online to this tiny biz village
12:18
and they can meet like-minded
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individuals
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right so what
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what might be one of the things that
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someone can find in there if i'm gonna
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go if i'm gonna go in there would i
12:31
search for people that um
12:34
are doing the digital nomad thing and i
12:37
want to learn more about that are you
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still doing that by the way i well i am
12:41
off and on i'm actually you know i'm not
12:44
in my home so i am a digital nomad right
12:46
for the winter here in arizona right um
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but i've just been down in baja where i
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was off grid for a week
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and a couple weeks before that i was on
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safari in tanzania so
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yeah i'm doing the digital nomad thing
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in between caring for my mom and dealing
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with my own health challenges and and
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and um so people can go into the village
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and there are areas for all of those
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interests
13:13
there's spaces on the circle platform
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and you can go in and find other people
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who are doing it you're like well yeah
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but what kind of router are you using in
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your van or whatever those kind of
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things okay and then there are other
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areas that are more about technology
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or they're more about marketing channels
13:31
you know how do you how do you slim down
13:34
your program offerings
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and say you know this is the 80 20. this
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is the program that's bringing in most
13:41
of my revenue
13:42
how do i stop marketing the other ones
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that i'm not going to do anymore
13:46
so interesting you said that you know um
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i've spent the last 12 years
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building my email list because i was
13:54
told
13:55
back then the money's in the list right
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i mean
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money's in the list and i built it up to
14:01
over 10 000 people on my list and about
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three months ago i looked at the list
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and i said to myself who are these
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people i don't even know who they are um
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they're not engaging with me and i did
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something i think most internet
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marketers would would be horrified
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i dumped my list
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i literally dumped the list i took i
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went in there and i had my web guy said
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i don't anyone that has not engaged with
14:28
me in the last year
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remove
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and there were still way too many people
14:35
in there and i still didn't know who
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they were so we got rid of almost
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everybody my list now has 300 people on
14:40
it and i am happy as a clam why do you
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think that is i'm you know i'm trying to
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figure out why i'm happy that i don't
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have people on my list
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um because now you have connections
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they're not numbers they're people
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right there there was an era when it was
14:57
all about the numbers right right just
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get all the people on your list and then
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you have to make this kind of an offer
15:03
for the number of people to go to the
15:04
next step of your funnel because you've
15:05
got a 20-stage funnel right right all
15:08
that you know
15:11
right and so
15:13
when you're treating
15:15
your heart business
15:17
like mass marketing coca-cola
15:20
because all those people that left
15:22
corporate back in the 90s were like i
15:24
know how to do mass marketing let's
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apply it to coaching
15:28
like no
15:30
no that doesn't fit
15:32
but
15:34
when you start to let go of that mass
15:36
marketing mentality and it's all about
15:37
the numbers
15:39
then you're bringing it into it's about
15:41
the topic it's about the conversation
15:43
what is it that you want to be
15:46
engaging with people about not selling
15:49
at them
15:51
well yeah i mean that's the whole idea
15:52
behind the list right you have a list of
15:55
people so you can sell them your
15:57
stuff
15:59
and other people's stuff and other
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people's stuff that you probably never
16:02
used
16:04
and so you are literally promoting and
16:06
and putting your name on something that
16:09
could be
16:10
a bunch of crap and normally it was
16:15
i mean i've heard horror stories i'm
16:17
sure you've heard horror stories of
16:19
people that have spent tens of thousands
16:21
of dollars to to work with the the guru
16:24
um so i i love the idea that you brought
16:27
it back down to the the
16:29
the lowest common denominator of
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simplicity um
16:33
i i totally love this if you're just
16:35
tuning in we're talking with karen fritz
16:38
the founder of the tiny biz village all
16:41
right you mentioned that um you are you
16:43
just got back from your trip right um
16:46
and you travel the world right to
16:48
experience those sacred sites and you
16:50
also co-founded something called
16:53
conscious capitalism the colorado
16:56
chapter so let's just define that what
16:58
does conscious capitalism mean
17:01
conscious capitalism is a movement that
17:04
came through
17:06
in the early 2000s and it was founded by
17:09
john mackey
17:10
and raj shimoda
17:12
and out of stanford and
17:14
stanford for raj whole foods for john
17:18
and
17:19
they really looked at
17:21
what makes a business that's about more
17:23
than profit only
17:27
and that was i would call it more
17:28
conscientious capitalism
17:31
but it's looking at that people profit
17:33
planet and purpose
17:35
and having the pillars
17:38
in your business that actually
17:41
weave that together so that
17:44
rather than only being responsible to
17:47
your shareholders
17:49
you become responsible to all the
17:50
stakeholders
17:52
which includes your clients it includes
17:54
your employees or team
17:56
it includes the community in which you
17:58
operate
17:59
and it includes your competitors
18:02
like how do you really
18:04
raise the water level for everyone and
18:06
find like oh yeah we thought we were
18:08
competitors but this really you can do
18:10
better than i can
18:12
and i went to several of their
18:14
conferences
18:15
for ceos of these businesses um trader
18:18
joe's
18:20
uh container store a lot of well-known
18:22
companies are
18:24
in the conscious capitalism movement
18:27
interesting and i thought
18:29
this fits colorado so well right so
18:32
how can i start to gather these are the
18:34
people i want to hang out with at that
18:36
phase of my life how do i bring them
18:38
together i'm like well let's open our
18:39
chapter
18:41
and so i worked with some other local
18:43
leaders
18:44
and um we put together the colorado
18:48
chapter for conscious capitalism
18:50
and
18:51
gave people a forum to come together
18:53
with people who believe like them
18:55
there's a pattern and how has it been
18:57
received are you
18:59
great because you know colorado is big
19:02
into
19:03
the purpose movement and environmental
19:05
things but it's also the home to bee
19:08
labs so if you're in the b corp movement
19:11
which is the blend of
19:13
purpose and profit it's not really a c
19:16
corp and it's not really a non-profit
19:18
it's for a benefit
19:20
the b lab that does the assessment to
19:22
give you the green stamp that you are a
19:24
b corp
19:25
is in boulder
19:27
so there's a lot going on in colorado
19:29
around that
19:31
so
19:32
why are you doing this why do you do
19:35
what you do why have you taken this upon
19:37
yourself to create this amazing um
19:40
platform and this amazing place for
19:43
like-minded people to come why are you
19:45
doing this you know that i've asked
19:47
myself that question like i could retire
19:49
what the heck am i doing here right
19:52
and yet
19:53
there's a deeper sense that this is
19:55
what's mine to do
19:56
this needs to come forward it's beyond a
19:58
simplification
20:00
movement
20:01
it's really around seasons of life and
20:04
it's around honor and respect
20:07
and
20:08
an alternate economy even
20:11
and building out the structure that's my
20:14
game like i went in and i built the
20:16
platform and i did all and that was
20:18
great fun
20:19
and
20:20
bringing the people together
20:22
inviting the people in
20:24
and keeping that engagement level
20:27
is my growing edge
20:29
of course it's perfect for me to be
20:31
doing that because it's not that easy
20:34
for me
20:35
so that's my adventure
20:38
how fun i mean
20:40
it actually sounds like fun karen it
20:42
sounds like you're just having a good
20:45
time right yeah right and how bad is
20:48
that right that is actually what we all
20:51
should be striving to do is to have a
20:53
good time
20:55
you talk about the joy meter
20:58
what is that
21:00
right i you know i think so much of
21:02
business is all about your kpis right
21:04
your key performance indicators right
21:07
with the assumption that the outcome is
21:09
supposed to be maximum profit
21:12
right and so
21:13
all of these
21:15
indicators and measurements and metrics
21:18
point toward what's going to generate
21:20
profit
21:22
great
21:23
we're not running hobbies right right we
21:25
don't necessarily need to maximize it
21:27
though what it gets balanced off with is
21:30
our passion
21:31
for whatever we want to call that what
21:33
we're here to do
21:35
and for me it's also
21:37
the personal experience of myself in
21:39
that business
21:41
and the experience i want to be having
21:43
of myself is joy and being in flow
21:47
and so i can look at the different
21:50
activities
21:51
the different things that are involved
21:53
in running a business and say
21:55
which of these gives me great joy like
21:59
it's peg in the meter right
22:01
or
22:02
you know not so much and
22:04
actually drain me
22:05
and so to look at
22:08
how do i design my business to fit
22:10
what's joyful for me
22:12
i i am going to maximize the time that i
22:16
get to
22:17
spend on technical problem solving and
22:19
creative things
22:21
and minimize the time that i'm going to
22:24
multiple
22:25
um networking interactions right right
22:28
so
22:29
that's me other people are people people
22:32
they want to do the reverse and that's
22:34
great just know where your joy is
22:37
right and i think that's really an
22:38
important statement know where your joy
22:40
is
22:41
so how does somebody figure out if
22:44
they're a candidate or a good
22:46
like the tiny biz village is a good
22:48
place for them right
22:50
um
22:51
basically it's i have another interest
22:54
in my life that's worth more to me than
22:57
the next thousand dollars i've reached a
22:59
comfort level and that's actually i
23:01
built a quiz
23:03
because i like building things and it's
23:04
called the tiny biz quiz
23:07
and one of the questions on that quiz is
23:10
how close are you to meeting your
23:12
monthly income needs
23:14
right because the tiny biz village is
23:16
generally not for somebody who needs
23:19
their business to support the whole
23:20
household
23:22
these are people that have a background
23:24
income or they have retirement savings
23:27
or they have a spouse who's working
23:29
and they still need and want to work
23:33
right but it doesn't need to generate
23:35
the whole thing and there's not that
23:37
stress on it
23:38
right and you know i'm curious has has
23:41
there been even more interest when we
23:44
when we talk about the great resignation
23:46
and what's going on in our country right
23:48
now
23:49
do you see a correlation to that do you
23:51
see that people are saying you know what
23:54
it's not i can't live on this i'm so i
23:57
need to reevaluate what i'm doing and is
24:00
there a correlation
24:01
i think that it's that second piece i
24:03
need to reevaluate what i'm doing
24:06
right because there's so much going on
24:09
whether you're a restaurant worker
24:11
or an insurance claims calculator or
24:14
whatever right that like is this all
24:17
that life is about
24:19
and then when the answer is no there's
24:21
more right
24:23
like
24:24
how how do i choose to balance
24:27
the financing and the fun right this
24:30
season of my life i know i don't need to
24:32
make it wrong for somebody to want to
24:34
have a job right right to build the
24:36
empire right but it's seasonal in our
24:39
lives
24:40
and so i think with people doing the
24:43
resignation where they're like i'm not
24:45
going back to whatever their hustle was
24:48
right
24:49
how can i replace it with something that
24:51
brings me more on the joy meter
24:54
so they can go over and take the quiz at
24:55
tinybizdashquiz.com
25:00
and they can also go visit
25:02
a tinybiz.com
25:04
and check it out do you have to do the
25:06
quiz before you go and check out the
25:08
website or oh check out the website and
25:10
let's see what's there i put the quiz in
25:13
front of the actual village
25:16
so that
25:17
the technology drips emails that say
25:20
here's what to go look at next in the
25:22
village here's where else you can
25:24
explore like you know it's a guided tour
25:27
as though i was like hey come come visit
25:29
my town and look inside the pub here and
25:32
let's go sit down and have coffee
25:34
and so it's more of an engaging way to
25:37
bring somebody into the community and
25:39
what i like about that is is that you
25:41
take away the stress of figuring out
25:43
what you're supposed to do next because
25:44
that's the whole point you want to be
25:46
able to alleviate that stress and i
25:48
don't know about you when i do something
25:50
new and i look at the instructions or i
25:52
go in somewhere and it's like oh
25:55
you know it's too much i don't so i love
25:57
the fact that you are actually directing
25:59
traffic
26:00
that's pretty cool that is absolutely
26:03
cool
26:04
any last minute thoughts you want to
26:07
share with our audience before we send
26:09
them on our way to tinybiz
26:13
um
26:15
my philosophy is
26:18
you are uniquely and divinely designed
26:20
for what you're really here to do
26:23
your your personality is not an accident
26:25
to overcome
26:27
and so
26:29
really honoring that and taking it
26:31
forward in whatever
26:33
you bring yourself to
26:36
is the ultimate gift
26:38
and that's what matters to me
26:41
if it's a tiny biz kind of thing great i
26:44
want to support you
26:45
if you're out there building a
26:47
non-profit to impact the world great i
26:51
support you in that right if you want to
26:53
build the empire that's going to create
26:56
jobs for people
26:57
awesome
26:59
it's not making it wrong it's making it
27:01
divinely right right and no shame no
27:05
shame do what you want to do so i leave
27:07
you with one last question
27:09
karen fritz what is your superpower
27:14
oh well as a confirmed geek
27:17
i would say that
27:19
my superpower is the ability to
27:21
recognize patterns in chaos
27:25
right so i can look at a lot of things
27:27
that are going on in a different in a
27:29
context
27:30
and say
27:31
this is what is emergent right now
27:34
and other things fall back into the soup
27:37
and that's where where i'm helping
27:39
somebody to organize their email
27:42
or i'm trend spotting something like the
27:45
simplification movement
27:47
and that ability to spot the patterns in
27:50
chaos
27:52
is a gift i can bring to so many fields
27:55
and then hand it off to somebody else
27:57
and say here's the pattern
28:00
fly with it you know what you're you've
28:03
started a movement and i know that it's
28:05
it's not it's just the beginning it is
28:07
totally just the beginning we i think we
28:09
are at that tipping point as a community
28:11
and as a society that we are looking for
28:14
that something not just not really more
28:17
the something that will make our heart
28:20
feel joy as you said it's it's about the
28:22
joy
28:23
i want to make sure that you guys go
28:25
ahead and follow us on karenglasser.com
28:28
you can find all the different shows
28:30
there and also on social i'm everywhere
28:33
even though i i'm now thinking that
28:34
maybe i shouldn't be
28:37
but i am right now i'm everywhere i'm on
28:39
you know all the platforms go and follow
28:41
me there as well
28:43
and go out and give somebody an awesome
28:45
day and we'll see you next time on the
28:47
next karen glasser
#Marketing
#Small Business
#Social Issues & Advocacy