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Increase Your Confidence, Credibility and Profitability Through Authentic Style
Mar 16, 2017
This is the show that invites some of the top passionistas in the world to share their passion and how they are making a living doing what they love.
Our guest today is Susan Jacobs
Sue is an image professional who helps her clients increase their confidence, credibility and profitability through authentic style. She is passionate about giving back to the community and does so in a variety of ways including hosting large fashion fundraising events that support and raise awareness for her favorite charities most often being Make-A-Wish.
“It takes a village” was a favorite childhood quote and Sue is very pleased that she has found a way to marry her passion for helping others reach their potential with giving back to community that she serves and that has served her.
Learn more about Sue here:
http://www.personalstyleconsulting.com
Twitter - @sueinthecity
instagram - sueraej
To contact Caren: http://www.ConnectWithCaren.com
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Show More Show Less View Video Transcript
0:00
hello everyone Karen glasser here and
0:03
welcome to this episode of The Passion
0:05
point this is the show where we follow
0:07
passion ease just from all around the
0:09
world who are following their passion
0:11
making a living doing what they love and
0:13
today's guest is Susan Jacobs I'm really
0:16
excited to have season on especially
0:18
because of this journey that I've been
0:19
on my little white lie and Susan is is
0:22
really pretty amazing she is a image
0:25
professional an image profession I'm
0:27
going to ask you a little while Susan
0:29
what an image professional what that
0:30
defines actually means and he helps
0:32
clients increase their confidence
0:34
there's credibility and profitability to
0:37
authentic style she's also very
0:40
passionate about giving back to the
0:41
community and she does this in a variety
0:43
of ways what is a charities and actually
0:45
her favorite charity is make a wish and
0:48
I'd love to talk about that with you as
0:49
well Susan today one of her favorite
0:51
quote she talks about is it takes a
0:53
village and she's very pleased that she
0:56
found a way to marry her passion for
0:58
helping others reach their potential and
1:01
giving back to the community all at the
1:03
same time very very cool Susan welcome
1:05
to the show so thank you but I'm so
1:08
happy to be here Karen I appreciate it
1:10
oh oh my gosh I'm so excited that you're
1:12
here today and I like to start the show
1:14
with the definition of passion so it's
1:18
Webster's dictionary I'm just going to
1:20
give you Webster's dictionary then i'ma
1:21
ask what Susan 69 definition is Webster
1:24
says the passion is an intense driving
1:26
or overmastering healing or conviction
1:30
that's what Webster says what it doesn't
1:32
say much passion I can tell you that for
1:35
me passion is part of my life without
1:38
passion in my life in whatever it is I
1:41
just feel a lot so passion guides me I
1:43
feel like it's countries me it's Who I
1:46
am I really love that definition in fact
1:48
I can honestly say that's the first time
1:50
that I've heard it described that way
1:52
that you would be lost if you didn't
1:53
have it that is such an interesting
1:56
concept that you are driven by your
1:58
passion literally right crisis is there
2:01
in whatever I do most of the times it's
2:04
an asset and sometimes not so much is
2:10
true
2:11
ok well season this is this is really
2:13
all about you today and I really would
2:15
like you to tell us your journey to
2:17
becoming an image consultant and your
2:19
work in the community so go as far back
2:21
as you want maybe not in utero but if
2:23
the clock back as you want tell us your
2:25
journey how did you get to where you are
2:27
today you know it doesn't go a long way
2:30
back Karen because I wasn't educated for
2:32
many years I will say to keep seeing
2:35
right back to when I was a young girl I
2:37
went to a school where I wore uniforms
2:39
my entire school career and but my mom
2:43
was such a role model for me I can
2:44
remember sitting at her dressing table
2:46
watching her get ready for her day and I
2:49
would say I'm us in my head I want to be
2:51
just like her when I grow up impeccable
2:53
a minimalist but always fine tuned and
2:56
spa God in terms of how she presented
2:59
herself and how she showed up giggly and
3:02
then you don't go through school and
3:04
into university I was one of those girls
3:08
to be kind of like those in uniform for
3:10
13 years one and I got to university I
3:13
wasn't a person in a sweat McGee I was
3:17
it was my stage the I breasts every day
3:20
and it was fun because I suppose I like
3:23
to experiment I was creative it was a
3:26
creative outlet for me and I soon became
3:29
the go-to person or friends and say see
3:32
what why where we need now that that
3:35
helps fun is that thing you went from
3:37
being in this very rigid kind of
3:38
environment wearing the same day there
3:40
all the time and I can imagine it as a
3:42
creative person what that did to your
3:44
head right so here you went totally the
3:46
other way and in fact you made yourself
3:49
to a person it works out that when I
3:53
became a teacher and it also happens
3:56
that role it just seemed a cup to come
3:58
up I don't tell you Karen as a teacher I
4:01
you know I feel like I felt that we had
4:04
had a potential huge influence on the
4:07
children oh I use every day I dressed up
4:11
for myself first but I wanted them to
4:14
know that I appreciated them and I made
4:15
an effort so that role my dressing
4:18
people became something that other
4:20
teachers would ask me about and one
4:23
I do believe one of the principles that
4:25
we know what we have to do something
4:27
about how the younger teachers are
4:29
connecting what do we do and I can
4:32
remember this like a majestic and well
4:35
it all starts with you because you're
4:37
the box so that happen and yes so it was
4:43
sort it was I think it was definitely
4:45
where we commit to be because up to
4:48
write down you know I had an inside kind
4:51
of question to ask you do you believe
4:52
that if we start with our children that
4:55
our children can teach their parents as
4:57
well as develop absolutely it is I am
5:01
witness to that my children I've learned
5:03
so many things for my children I've
5:06
learned from my students I feel like to
5:08
be honest I wasn't believer that life is
5:10
a lifelong journey learning journey and
5:13
when I not learning I will be in the
5:15
ground well don't do that anytime soon
5:19
okay no I do think that we learned I
5:22
learned from every experience I'm
5:24
thinking about today yeah i was at
5:26
speaking at was asking you that because
5:28
in i used to be a cantor and at its
5:31
minute dog and I remember walking into
5:33
the synagogue the first day with a
5:34
Friday evening and i wish you you got
5:36
dressed up you know you were addressed
5:37
when you went up services and i remember
5:40
walking into the services the very first
5:41
time and everyone sitting in the
5:43
congregation were in shorts and t-shirts
5:45
oh and I cook it I just had a really
5:48
hard time with that because I felt it it
5:50
showed a little bit of a laugh respect
5:52
however I grew to understand that at
5:55
least they were there and so I kind of
5:57
grill with that but we started teaching
6:00
the kids respectful clothing when they
6:02
came into the sanctuary and lo and
6:04
behold as they started to wear more
6:07
respectful clothing so did their parents
6:09
and that was just curious if that was
6:11
it's very true i think sugar to kind of
6:13
teach us a lot and i do think that many
6:16
people who are wise and open-minded can
6:18
learn from their children because kids
6:21
are unbiased they say it like it is they
6:24
don't have your you know no bad little
6:27
bit okay exactly I do like that and I
6:32
think
6:32
so true so you became the go-to person
6:34
and then what was your next step what
6:37
happened after that so my daughter was
6:40
living in Japan at the time we I took
6:43
some time off TJ to go and visit her and
6:47
being in Japan oh my goodness it was so
6:51
apparent how the women have such respect
6:53
for themselves Jews matter what social
6:55
levels we visited where whether they
6:57
were working in a palatial gardens or we
7:00
were at a high-end restaurant the women
7:02
has kind of pride this second our plane
7:05
landed back in North America my husband
7:09
looks at me and goes you know what you
7:11
need to do something about this it was
7:12
so startling the and I feel that women
7:15
definitely are missing out were missing
7:18
l don not making an effort not being
7:20
aware on the council amazement that they
7:23
potentially could have so my teaching
7:27
colleagues actually we're the ones who
7:29
encouraged me to do this my senator
7:32
kidding I thought you've appreciated me
7:35
in the board and you know I do a lot of
7:37
his service training for teachers into
7:38
the zoo this is something that people
7:40
don't know they really don't understand
7:44
and if you haven't had a role model
7:45
growing nothing your life who who models
7:48
appropriate behaviors for different
7:50
audiences it's not there so I actually
7:52
taught through year like dizzy
7:55
wardrobing on the side to see it is
7:58
going to work what people actually pay
8:01
me to help them move forward in terms of
8:05
how they're showing up my gosh I the
8:09
next day here later not at the end and
8:11
this is going on to my 10th year I've
8:13
never looked back wow that's quite a
8:15
story but I don't think that what I
8:17
don't think you're saying maybe you are
8:19
but I don't think that you're saying
8:20
that when people pictured suggesting
8:24
people need to put all their makeup on
8:25
and get all my others they all petition
8:27
and accident every single day from the
8:30
moment they walk out I don't think
8:32
that's what you're saying it's no no we
8:34
haven't respect for yourself and showing
8:36
up not unkempt and it is all about
8:40
self-respect I will say you see and I
8:43
have to be careful when I say this I
8:44
first
8:46
after myself there are a couple of
8:49
things that my husband will look at me
8:51
and say oh that's interested in maybe
8:54
they're taking it off it means because
8:57
because it excuse me and I feel like my
9:00
own skin it you know what I'm going to
9:02
wear it's that when I filled up so that
9:05
authentic self you feel that your
9:07
clothes have to build one with you so
9:09
just giving me a career in this industry
9:11
because I so often not to you I just I'm
9:16
fascinated as I said especially because
9:18
of this journey that I'm on and the
9:21
message is from me it's very much an
9:24
alignment obviously with you it's we're
9:26
not telling you how to get dressed and
9:28
we're not telling you not to you know to
9:30
get rid of your wrinkles or not to get
9:31
rid of articles or two you know where a
9:34
certain size shoe we're telling people
9:36
and we're helping people encouraging
9:38
people could see their best you write it
9:40
be their best perfect okay it is so true
9:44
this is about you you are your few y.o.u
9:48
brand you are your unique and I feel
9:51
like whether it's in business author
9:53
progress especially where women who are
9:56
stable mom if you want to feel better
9:59
you can do that in terms of showing up
10:02
by just making a bit of an effort and
10:04
you know what you said something a
10:05
minute ago about putting on your makeup
10:07
and all that absolutely not it is all
10:10
relevant to the situation and I am
10:13
certainly one of those women who is a
10:16
minimalist when it comes to make up to
10:18
find out on the boat on our property why
10:20
you know ona that smells beautiful it
10:23
feels good right no I i agree i totally
10:26
agree I I am like a no maintenance girl
10:28
except when I get on camera and I'm more
10:31
recently you know I have realized I've
10:33
got to put some lipstick on because I
10:35
disappear into the screen I might
10:37
normally not wear lipstick during the
10:39
day and also as your hair changes color
10:42
and as as we as we age you know our
10:45
colors change and we need to stay on the
10:47
stick and stay on top of it so tell me
10:48
if somebody comes to you and says no I
10:51
need some help what is generally the
10:53
first step that you do oh my goodness no
10:56
you know what I asked a lot of questions
10:59
I have learned to listen very carefully
11:02
because there are things that they're
11:04
not saying that then I can read turn
11:07
around the word to make sure that I'm
11:08
very clear that they're clear on what
11:12
they need from me because many times
11:14
women will call and/or we reach out
11:17
through an email and I don't do the
11:19
booking appointments through email just
11:21
let you know Karen I feel it's important
11:23
to have a conversation on the phone so
11:25
that I can get a sense of who is this
11:27
person they can also check me out and
11:30
feel is if this connection going to work
11:32
right it's going to be good for me and I
11:35
also need this is something you didn't
11:38
ask but I i need a person's going to be
11:40
open-minded willing to maybe step out of
11:44
the comfort zone a little bit every week
11:46
some of the power because if I can't do
11:49
my job if there's too many strengths
11:51
that person who's not ready to move
11:52
forward so that's really the first part
11:56
of the whole journey with my clients
11:59
many times women will call and think
12:01
that they need one thing and by the man
12:04
is a conversation Jay have realized that
12:07
is not at all what they needed the
12:09
ending is soften so thank you great you
12:13
know and I think it's also not everybody
12:14
is for everybody I mean there are
12:16
lobbyists wrong a tremendous amount of
12:18
image consultants wardrobe consultant
12:20
you know up the hangout place for sure
12:24
some people that call themselves at and
12:26
have never actually trained and sent
12:28
over you know we won't talk about that
12:31
but I wasn't my consolation but how do
12:33
you find somebody how would you suggest
12:36
it be out the end of me how an
12:38
individual person that knows that they
12:40
want to up their game just a little bit
12:43
or maybe just beat your best you and
12:44
they need some help how did they find
12:46
somebody what are the questions they can
12:47
ask to make sure that they are going to
12:50
be with the right person that will work
12:52
for this I will tell you something that
12:55
even easier now for them to find the
12:58
right fit is that they can go on the
13:01
potential in a consultant website multi
13:05
next video what kidding I love to scroll
13:07
through pictures and see what is that
13:10
person doing
13:10
who is she engaged in how is she engaged
13:13
when she is in the forefront and the
13:16
background and i'd like to read about
13:18
behind the team was this person up to I
13:20
feel like that is how to be honest I got
13:24
on track with some of your peers
13:26
yourself if you can tell a lot about
13:28
people who they are by doing your
13:32
homework and you know and it needs to be
13:35
some of it if smoking mirrors I get that
13:36
but you will be able to tell that person
13:39
can read through all of that and i will
13:41
tell you many many time i had a phone
13:44
call or an email that says i have gone
13:47
through your website I've read about you
13:49
I've watched your videos I've seen you
13:51
support in terms of charities and I I
13:54
have eliminated others because of X
13:57
lanza till I douching it feels it does
14:01
what you need to do is do your homework
14:03
well I so exactly i think that's so
14:06
important and while while we're on that
14:08
subject right now for those of you who
14:10
want to get in touch with Susan just I'm
14:12
going to throw it out by the way guys
14:13
everything that we talked about is going
14:15
to be in the post right below all of the
14:17
links all the ways to get in touch with
14:19
do but just in case you're wondering
14:20
wife is very minute you might be
14:22
watching the show and you say I have to
14:24
go right now I gotta go check her out a
14:25
website yes it's ww personal style
14:30
consulting com and when you go there
14:32
you're going to be able to do exactly
14:34
what they was talking about check her
14:36
out and that's what you want to do you
14:38
want to check her out what other things
14:41
as a as a woman i do do dress men as
14:44
well okay i often end up with husband
14:47
and the I attacking a woman will reach
14:51
out and then that becomes they always
14:54
stay with the US during the appointment
14:56
which is great because ultimately they
14:59
become a client as well so yes I do but
15:02
primarily women Karen okay so a woman is
15:06
looking around they're going to come to
15:08
you and they they they tied your your it
15:10
generally Oh what do you go shopping
15:13
with them after you've asked all the
15:14
questions what do you do how does
15:15
support I've never actually all these
15:17
mouths silently that's fine and everyone
15:19
I have to say this is the way I do is I
15:21
was trained by someone
15:23
it's not far from you Brenda can sell
15:25
and i like that it was an evergreen sort
15:27
of strategy i have a style appointment
15:30
which is a for our initial appointment
15:32
with all of the clients when we get
15:34
together they will have completed some
15:37
paper where self-discovery work for me
15:40
so that we can go over together in
15:41
person there are a couple of exercises
15:44
we give together I really need to see
15:46
them in their sleep I can tell a lot
15:48
about them when I see where they live
15:51
what they surround the seller closet and
15:53
what they're actually got the last
15:55
person I want to see ya because you know
16:00
like it busy I can work on the closet
16:02
but I want to know who is this person
16:04
how am I going with you ninety-nine
16:07
point nine percent full wardrobe that is
16:09
perfect when I've only met them for four
16:12
hours so it's a lot of disrespected and
16:15
listening and dialogue and we come up
16:18
with words and they improve the words
16:20
that a cuff that we have friends I a
16:23
person say or I said who you describe
16:27
that this way I see that a weird savable
16:30
on wood in your call you like organic
16:32
you like herbal tea ICP you have a
16:34
perennial garden all of those things
16:36
lead me to a certain style personality I
16:39
will have words and then I will show
16:42
them what their words look like in terms
16:44
of wardrobe pieces got home I go to the
16:46
closet and they will make an outfit for
16:49
me off thank you do you see cheap here
16:52
do you see reliable d2c sassy and
16:56
usually they're going ok I know why it
16:59
is they're working because that's how
17:01
they're not really aligning who they are
17:03
on the outside with what trying to be to
17:07
come out from the inside well it sounds
17:10
like you're not just Pete you're not
17:11
just dressing them you're chopping them
17:13
how to be their own dresser all when
17:16
they go out to buy new pieces sitting on
17:19
their shoulders they get a voice right
17:21
this sure what would you do yes I must
17:25
tell you that I have clients who really
17:29
there's very busy business women's they
17:31
have full life they don't want to know
17:34
why I do they don't want to know why it
17:36
works they just want to say
17:37
Connect steps all right we shop and then
17:39
I go back to their home after they have
17:41
had a chance to play with the clothes
17:43
for a couple of weeks and we will do
17:45
digital recordings so i will take
17:47
pictures on their iphones for them or
17:49
some people like past i lay like a
17:51
wardrobe chart so that they're going to
17:53
see that investment piece that dress
17:56
that we spent five hundred dollars on
17:58
i'm going to show that three four five
18:02
ways than they can wear it a different
18:04
dress level to a networking event for
18:07
corporate event on a weekend going to
18:09
wine tasting so that's really the value
18:12
teeth so they see the return on that
18:14
investment and then don't have to worry
18:17
about having a little bit 50 refer for
18:20
leaving us this is my weekend for them
18:23
i'm not one of those people that want to
18:25
have all those things they need to have
18:27
pieces that were taste in men harmony I
18:29
missing max what mom used to say that's
18:32
that's right what are you what do you
18:34
say to or respond when you see these
18:37
magazine articles and these interviews
18:40
of people to say when you hit 40 you
18:42
should not wear this when you are this
18:44
stage you shouldn't you shouldn't have
18:46
gray hair when you're 30 Oh what to say
18:49
what's your response when people say oh
18:51
well I was told I can't do that because
18:52
I'm certain age in the state my
18:55
experiences dl rules are made to be
18:56
broken what a CP isn't is now whatever
18:59
works for you now this is where we're
19:01
going because it doesn't matter what
19:03
happened yesterday or about your size
19:04
too skinny beings don't fit here's my
19:07
solution get rid of them let's not worry
19:09
about it might be just here to the
19:10
present and I work with I we don't I
19:13
don't have any negative self-talk during
19:15
my appointment that's made very clear
19:17
and I say it didn't like I think I've
19:19
read or someone that you've you dolt
19:21
tears in the air look in the mirror you
19:24
need to know what you're missing out on
19:25
and what all of us are seeing because
19:28
that's the reality shift your focus so
19:31
that's what I say about people in the
19:32
camera when I get people on camera with
19:34
me i would say nine out of ten people
19:36
say i hate the way i look off the camera
19:39
and I snap out of it you looking at me
19:41
how you look the yeah see you on camera
19:44
is exactly how they see you in person
19:46
that is I mean it's us who have to get
19:48
used to seeing our
19:50
with all I am 100-percent in agreement
19:52
with you I'm the one who said it go look
19:54
at yourself in the mirror nice yourself
19:56
love yourself get to see the parts that
19:59
you really really love look at the part
20:01
that maybe you don't love so much but
20:02
then there's ways to nice make it okay
20:05
right there's ways to make those that
20:07
you don't like disappear so you know we
20:11
can do that with strategic coming right
20:14
I do this to myself and I see tsunami um
20:17
but I wanted to say also that I feel
20:21
like it's very much coaching than sheer
20:24
maybe I know it's different I don't call
20:27
myself a personal shopper I really I do
20:30
not show up with my client until I and
20:32
work through the very first style
20:34
appointment yes I don't want to just fly
20:37
them close I won't be closed to be part
20:39
of them I want them to put them on and
20:41
love them and I want those clothes to be
20:43
there until their system so i think that
20:46
set you apart I think that kiddo okay
20:48
style stylist so okay I'm going to ask
20:52
you I'm going to give you a quote
20:53
because I love quotes every week I
20:55
system and this week's quote is and i'm
20:57
going to read it because I'm 16 can't
20:59
remember you know what leadership is
21:03
about making others better as a result
21:05
of your presence and making sure that
21:07
impact lasts in your absence cool
21:11
absolutely that amazing I really like
21:14
that and I think that's why it's
21:16
important to be listening to our clients
21:18
and I don't tell you that typically it
21:21
was hard for me coming from a teaching
21:23
role you are teaching you are talking
21:25
passion yes i can remember it's a period
21:29
of time where on the back of my office
21:31
or ahead of time and it says just stop
21:33
talking because we are stickers we want
21:36
to make it better that's not sustainable
21:38
we know that so I really shifted in
21:41
hearing what they have to say and boy
21:43
that's that passion I may see this
21:46
person differently since they're not
21:49
there this is going to work I never want
21:52
the client to say to me I have never
21:55
worn that piece of clothing that step
21:57
that means I didn't listen there was
22:00
something that went wrong so that kind
22:02
of mic died I really appreciate that I
22:04
know that your favorite quote is to take
22:06
the village can you tell us why what do
22:08
you like white on rice I found it
22:10
forever and I really don't know why I
22:12
guess I feel like we are always stronger
22:14
with collaboration and others and I
22:17
don't think anyone is an island and i
22:20
feel like when i see that i believe you
22:22
know it sort of is a red flag to me that
22:25
that's not the case I was again a role
22:29
models my parents were very big
22:30
community minded people I felt the
22:33
thought was important it's levels the
22:35
playing field I feel that a lot of
22:38
people grow up in circumstances and we
22:42
need to walk in other people too we can
22:44
appreciate not everyone I i was told
22:47
recently not everyone cares about that
22:50
fine but the people that I surround
22:53
myself with that is their hardest there
22:56
come they are Tommy takes at the village
22:59
when look at I I feel like through my
23:03
consulting business I haven't been able
23:05
like you said and strands of ice
23:07
headphone on fashion event not typical
23:10
fashion shows because I'm showcasing
23:12
women who never in a million years would
23:15
have gone on a stage and been able to
23:19
say here's how I used to look here's the
23:21
image of me here's where I am today
23:23
there why this is important if you can
23:27
do that and then you can make money for
23:29
an organization that's important like
23:31
make a wish we have a place my sister's
23:34
place why wouldn't you do that it just
23:36
it's just nice attend so why not I it's
23:40
wonderful um to your one as well you all
23:44
you know I really appreciate the message
23:47
that you have and I appreciate the fact
23:49
that you're still community-minded your
23:51
quotas community-minded your journey has
23:54
been community-minded if any last
23:56
thoughts you want to share with the
23:57
audience before we say goodbye I can't
23:59
believe how fast this has gone by hey
24:01
welcome I think that we need to really
24:04
think about and I'm doing it myself as
24:07
we age and we're at this age is remember
24:10
that it all it's all about ourselves
24:13
if you allow that negative Nelly to take
24:16
over you're not you're not going to be
24:18
happy you're not going to feel you're
24:20
not going to enjoy your life it is very
24:22
short latest I know cliche but embrace
24:25
it I cannot tell you Karen that I when
24:28
the longer maxi dresses and the little
24:31
blue being became on friend year ago I
24:33
thought oh my god i want to do that
24:35
thought be going there late at this age
24:38
about a kid and I want to see the look
24:41
nothing salt okay but I designer deal
24:44
while I'm using it and I can't
24:46
deliberated and you know what just do it
24:50
it's not to be when what people might
24:52
notice you knew as much as you think
24:54
it's you know if you need to want 20
24:56
minutes back to what you do in your
24:58
engaging your China you're building a
25:00
relationship so let's move on well would
25:04
you agree they're probably worrying
25:05
about how they look oh god don't be
25:07
looking worried about themself we just
25:09
feel it great comment just delicious
25:11
thank you so much for being on the show
25:13
for all of our viewers as i said just
25:15
make sure you check down below you're
25:17
going to see all of Susan's information
25:19
go check her out tell her I sent you and
25:21
for all of our viewers we know that you
25:23
have a choice as to where you spend your
25:25
time and I want to thank you for
25:26
spending time with us today and we'll
25:28
see you next time on the next episode of
25:30
The Passion point goodbye everyone
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