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It's the Pro-age Revolution with Cindy Joseph
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Jul 24, 2019
I was beyond thrilled to talk with BOOM! Founder Cindy Joseph about the Pro-Age Revolution. I so appreciate what she’s done for women everywhere. AND because following her journey helped inspire me to take the leap to uncover my own “little white lie” and grow out my hair to its natural white. There are SO many nuggets in this interview As Cindy said: “I represent the Baby Boomers of the world. I’m one of them, and I’m also the messenger. But [no matter what age we are], we’re all going through the same thing at the same time. We can all relate to all these different emotions, positive and negative experiences, in everything that we experience in life. Every stage brings challenges, and this is one of the challenges that we have when our hair starts turning silver.” #Proage #Boom #cindyjoseph #superboomer 📌 Subscribe to the Channel: https://YouTube.com/cgmusc Check out more shows here: http://carenglasser.tv Follow us on Twitter: http://www.twitter.com/carenglasser Follow us on Facebook: http://www.facebook.com/carenglasserlive Follow us on Instagram: http://www.instagram.com/carenglasser
View Video Transcript
0:02
hello everyone Karin glass are here and
0:05
are you ready for the Pro Age Revolution
0:08
we talked about that and more with boon
0:11
founder and CEO Cindy Joseph on this
0:14
episode of the little white lie I am so
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excited that you're here the little
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white lie is all about those lies that
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we tell ourselves as we get older and I
0:24
know that we have lots of them out there
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and if you're hearing replay we're
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thrilled that you're here on replay make
0:31
sure that you comment down below and we
0:33
will make sure to comment back if you're
0:34
here live tell us you're here live and
0:36
make sure you comment during the show
0:38
maybe we'll put your comments up on the
0:40
screen and of course we'd love for you
0:42
to share so go ahead and push that share
0:45
button send it out to your network your
0:46
friends tell a friend and bring them on
0:49
to the show because I know today's show
0:51
is going to be freaking awesome I am I'm
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always excited you know that but today
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I'm especially excited because our guest
0:58
today is the founder and CEO of boom
1:01
Cindy Joseph I have been wanting to
1:04
interview Cindy for over a year and
1:06
we've got her here today you know from
1:08
the late 70s into the end of the 90s
1:10
Cindy Joseph was the makeup artist to
1:12
all of those supermodels that you saw on
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the runway the celebrities of the time
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and at age 49 Cindy was asked to model
1:20
herself for Ford model Inc and that
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began her second career how cool is that
1:25
and after hearing reports from her fans
1:27
about how her positive image of age
1:30
changed their point of view about
1:32
getting older she listened and she
1:35
created the first Pro age skin care line
1:37
and cosmetic line called boom and that's
1:40
how it was actually introduced to who's
1:42
Cindy Joseph was all about and we've got
1:44
her here today so without further ado
1:46
welcome Cindy Joseph to the show hello
1:51
everybody it's so exciting to be here
1:54
hey Cindy how are you welcome to the
1:56
show I'm great thank you so much I'm
2:00
delighted to be here
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well I know we had some technical
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difficulties but we're here now and
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we're just gonna jump right into the
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show so the first thing I like to ask
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all my guests what is your little white
2:11
lie
2:13
do I have one yes I hope so my big white
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lie cuz I'm talking about age and how
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everything's so wonderful and older you
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get the better you get and when I was
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probably 45 years old I looked in the
2:29
mirror one day and went ooh I'm not
2:32
ready for this I had gotten silver all
2:34
around my face and I dyed my hair for
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six years and I used very died thinking
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that it wouldn't be quite as like it's a
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serious of a commitment right and after
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six years I realized nope and I threw
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the bottle of dye away but yeah six
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years that covered my silver I get it
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I've walked your walk in fact guys the
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reveal I am almost a hundred percent
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grown out and you know you and I were
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talking about this that I did this on
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camera right how crazy is that I love it
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I love it congratulations on Bravo and
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it looks absolutely spectacular well
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thank you and I have to be honest part
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it wasn't partly and watching you and
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watching your journey and seeing what
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you did that I thought you know what I
3:22
can do this too
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no no I thought yes absolutely
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absolutely you know I really I
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appreciate what your journey and I
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appreciate what you've done for women
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everywhere so let's talk about the probe
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age revolution because we always hear
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about anti age right you call it Pro age
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how come and what is that all about well
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anti age is being against age and as far
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as I can tell
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aging is just another word for living so
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how can one be anti living it's crazy
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aging we relate to silver hair crow's
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feet maybe a little loose skin on the
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neck I consider those wonderful signs I
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consider those badges my green abuse of
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honor for living a rich active
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passionate life it's time to kind of
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turn our heads around about what aging
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really is and what the signs of aging
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are and it's a matter of Education it's
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a matter of getting in conversation with
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other people about it
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I don't remember thinking there was
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anything wrong with my grandmother in
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fact I really had fun with her loose
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skin the changes cuz I didn't look that
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way when I looked in the mirror now I
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look in the mirror and that's what I see
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and it is very very easy to listen to
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that voice inside which is not your
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voice it's the voice on the outside that
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we grew up with so now I'm 67 so I've
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been hearing for 67 years anti age
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anti-wrinkle age is bad you're gonna be
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invisible you're gonna disappear you're
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not gonna count you're not gonna be
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valuable that's a crazy I have a choice
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and being a boomer being one of the
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people that have reinvented my life
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every decade of my life what we're doing
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is unprecedented so how we're feeling
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about age is brand-new and that lets our
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celebrating it and that is just profound
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quite frankly it's profound and I think
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it is really changing with everything
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else going on in our world today with
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women and and all the movements and and
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women stepping into their power you were
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in the forefront you are in the
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forefront and in fact is as we mentioned
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in the beginning you went from being
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behind the scenes to being completely
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visible in your beautiful whiteness
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right well what happened to me which was
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very excited because I can tell you
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throwing that bottle of dye away was
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very scary so really exciting so once I
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made that commitment and I did it and I
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had the long process that you're
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experiencing now you're right at the end
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well I had about two inches left and I
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said okay that's it I'm cutting it off
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and I went out to meet a friend out on
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the street in New York and I swear it
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happens exactly like this the very day I
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cut off the last bit of dye which was
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probably almost a year after I threw the
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bottle of dye away I was approached on
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the street and asked to model for a
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worldwide campaign for Dolce & Gabbana
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and you can get that up I mean that is
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can awesome it looks like the river said
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you go girl that was the right thing to
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do and I consider myself you know what's
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the word I represent the baby boomers of
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the world I am one of them and I'm also
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the messenger but we're all going
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through the same thing at the same time
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we can all relate to all these different
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you know emotions and positive and
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negative experiences and everything that
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we experience in life you know every
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stage brings challenges and this is one
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of the challenges that we have you know
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when our hair starts turning silver
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absolutely and but but but from that as
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people started to resonate with you and
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started to align themselves with your
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message you came out with a product I'm
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not sure that's the right word but boom
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was created what actually happened is
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when I started modeling people started
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recognizing me on the street and they
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would come up I had many many women pull
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their hair apart show me their one inch
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of grown out silver and then said your
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picture is on my refrigerator I'm using
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you as inspiration to continue growing
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out my hair and it happens so many times
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and I thought what is going on here and
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why weren't they doing it before why
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wasn't i doing it before so I started
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just thinking about the whole ageism
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it's like we've hit a tipping point
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right and the good news is it's all
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make-believe whatever society decides to
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believe about weight height hair color
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politics or whatever it's just what we
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decide at the moment and you look at the
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evolution of any society and the
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attitudes change so now our attitudes
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are changing about age and you can see
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it everywhere Frankie and grace the
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great Netflix show Allure magazine
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saying we're not going to put anti-aging
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in our editorials anymore many of the
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actresses from Judi Dench - Ellen Marin
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are saying baby I'm showing it let go
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and I deserve to be recognized for the
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67 years I've been on this planet absent
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because what's the alternative when you
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think about it I mean we're all getting
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older
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every age we're getting older the
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alternative is not getting older and not
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being here anymore so I say embrace it
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right that's a very good point and I say
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go beyond accepting it go beyond
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embracing it celebrate it love it you've
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been celebrating age since the day we
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were born
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right because Linnet we were born we
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started aging so aging doesn't happen at
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thirty five forty five sixty five it
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happened the minute you're born and
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that's why I say aging is just another
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word fillers name I agree I agree I love
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that and that is going to be a quote
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that we put in into other posts and
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pictures your picture out there because
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that's it's awesome now I'm pulling the
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entire thing the Pro Age revolution and
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instead of an outside revolution where
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we're walking around marching and you
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know angry voices with signs it's an
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inside revolution each and every one of
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us every woman that changes her mind
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about her own age and starts wearing it
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proudly that is the revolution that's
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gonna shift all of society and allow our
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sons and our daughters and our grandsons
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and our granddaughters to grow up in a
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pro age Society it's up to us it is up
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to us and you let's talk a little bit
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about the women of the Pro Age
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revolution because if we go to your
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Facebook page right now and look at the
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banner you've got all these amazing
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women tell us a little bit about that
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and what's what's going on with that
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well we decided that you know I've
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always been a spokesperson for the Pro
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Age revolution I'm just one of millions
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of women that are having the same
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experience we wanted to start hearing
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from them so we decided to create the
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women of the Pro Age revolution and
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start bringing them in front of the
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camera and hearing their story because
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we all have a little bit different take
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and we all have a little bit experience
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of aging and you know we asked them what
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would you tell your younger self now
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about aging and ha you know what's the
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collection right balance
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of Education of skills that you have
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collected throughout your life and now
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we're hearing from all of them and it's
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been a really exciting and very fun
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campaign and so Jolie says yes to
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celebrating and I know that cat was on a
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few seconds ago saying celebration if
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that's what it's about I love that word
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we're celebrating life and and that is
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exactly what we're doing I love your
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tagline it's about women it's about
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beauty it's about time it is it's about
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time where did that come from where it's
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act did that just evolve a wonderful
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friend of mine from many years ago I was
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telling him my idea to create boom and
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that you were kind of asking me how that
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was birth laughter baby hurt so many
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times on the street by so many not only
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women our age but younger women and men
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and younger men I'm being excited about
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seeing a woman representing age in a
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positive way and we have to give a lot
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of credit to all of the clients that had
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me model for them because they were they
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had the same point of view um I realized
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that that something was happening
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something was a slick and I thought how
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do people come together especially women
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we come together over sweater sales
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cosmetic purchases once we're together
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we start relating about much deeper more
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important thing but kind of the fun
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superficial things of life jewelry
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makeup blah blah blah can often bring us
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together and I also wanted to deliver
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honest products pure safe honest
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products you know tell women you don't
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need 20 different moisturizers one
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sufficient etc etc and using safe things
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on the skin and so I thought okay a pro
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aged cosmetic line since so many
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cosmetic companies are anti aging
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wrinkles so back to your question now I
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love the question was what was the
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question
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oh the tagline and then into the product
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yes okay so it is about women and boom
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is about beauty yeah and it is about
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time so I was described
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my whole crew each viewpoint and the
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products I wanted to put together and
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the website and the pro age revolution
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and he said hmm it's about women and
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it's about beauty and we both looked at
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each other and said it's about time I
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like I love it is about time it a Deb
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end and if you have not yet tried boom
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products oh my gosh first of all there's
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not a lot of them there's a very few
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with them right and they they
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multi-purpose like I love the color
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stick I don't know what's called like
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the one you can put on your cheeks your
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lips I mean it's it's awesome the
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products are amazing there's just three
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boom sticks and only two of them are
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actual cosmetics the color actually
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works if you are porcelain white or you
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are chocolate brown and every color in
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between and it's a challenge give it a
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try because it really works and I it
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wasn't for 25 years and I knew the
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universal colors and it's very sheer so
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your skin tone comes through and
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customizes it for you right and
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everything is simple paired down there's
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one moisturizer we just came out with a
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wonderful daily gentle facial cleanser
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and it can also be used for your entire
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body you don't need you know like I use
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it ready I use your products i yeah you
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know it's because I'm a simple girl and
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I want to maintain that simplicity as I
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get older I don't want to start putting
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more stuff all over my face when I
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didn't do it growing up once you've
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tasted all the candy you boil it down to
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I like
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72% chocolate and butter but that's it
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I'm not anything that we do you're still
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you don't know that yet right now you've
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been living like long enough we've been
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making ourselves up long enough moisture
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in ourselves long enough we kind of have
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it figured out why me
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we don't mean how to keep it simple
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right hmm
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you know call it a day so what is
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something that people don't know about
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Cindy Joseph that you want it exposed to
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the world today well that's a fun one
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there's probably a huge long list
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immediately is three years ago
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my husband and I decided to experience
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living on a commune that was created in
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the 60s and we moved in and we just said
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yes to the whole experience and it was
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absolutely fabulous you still have their
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living there and this commune was
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created in 1968 so I thought okay I want
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it I want to have that experience and it
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was fabulous I love it I think that's
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great and what's one tip that you want
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to share with our viewers how can
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something about taking inventory it's
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tough stuff
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yeah yeah I actually wrote it down I'm
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gonna read it to you cool take inventory
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of all you've experienced since birth
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and what qualities those experiences
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have given you education wisdom skills
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knowledge self knowledge compassion
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patience understanding notice that you
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have become better as time goes by and
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recognize the signs of time on your body
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as medals of Honor for a life well-lived
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oh I love that and we can all take that
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to heart
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then our day is complete not just today
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but every day following now we've been
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talking about boom we've been talking
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about a lot of things and we're almost
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at the end of our time believe it or not
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but I do want I know that you have
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something new new promotion boom in a
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bed oh well our customers love our boom
17:03
bags and we've created a skincare boom
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bag skincare deluxe complete boom bag
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and a basic boom bag but we've started a
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new boom bag and it's customize your own
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weapon so it's very exciting so you can
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go to the website and find out all about
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that and you can see the websites been
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scrolling across the bottom of the
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screen and also we want to send you over
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to Cindy's Facebook page where thousands
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and thousands and thousands of people
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live to basically get to know Cindy a
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little better over there and any last
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words that you'd like to share with our
17:37
audience before we say goodbye one of my
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favorite quotes is by Rosalind Russell
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who was a famous
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sir back in the day and she said taking
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joy and living is a woman's best
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cosmetic oh that's that's wonderful
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that's wonderful Cindy I want to thank
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you from the bottom of my heart as I
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said I've been a little bit of a stalker
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I've been following you for quite a
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while and I'm so excited that you
18:05
honored me by being on the show today
18:07
and I want to thank our audience because
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we know that you have a choice as to
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where you spend your time and we want to
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thank you for spending time with us
18:14
today
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so go out and give somebody an awesome
18:17
day and we'll see you next time
18:18
on the next episode of the little white
18:21
light bye everyone
#Aging & Geriatrics
#Self-Help & Motivational
#Seniors & Retirement