Up next in 10
I was beyond thrilled to talk with BOOM! Founder Cindy Joseph about the Pro-Age Revolution. I so appreciate what she’s done for women everywhere. AND because following her journey helped inspire me to take the leap to uncover my own “little white lie” and grow out my hair to its natural white. There are SO many nuggets in this interview
As Cindy said: “I represent the Baby Boomers of the world. I’m one of them, and I’m also the messenger. But [no matter what age we are], we’re all going through the same thing at the same time. We can all relate to all these different emotions, positive and negative experiences, in everything that we experience in life. Every stage brings challenges, and this is one of the challenges that we have when our hair starts turning silver.”
#Proage #Boom #cindyjoseph #superboomer
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0:02
hello everyone Karin glass are here and
0:05
are you ready for the Pro Age Revolution
0:08
we talked about that and more with boon
0:11
founder and CEO Cindy Joseph on this
0:14
episode of the little white lie I am so
0:18
excited that you're here the little
0:20
white lie is all about those lies that
0:21
we tell ourselves as we get older and I
0:24
know that we have lots of them out there
0:26
and if you're hearing replay we're
0:29
thrilled that you're here on replay make
0:31
sure that you comment down below and we
0:33
will make sure to comment back if you're
0:34
here live tell us you're here live and
0:36
make sure you comment during the show
0:38
maybe we'll put your comments up on the
0:40
screen and of course we'd love for you
0:42
to share so go ahead and push that share
0:45
button send it out to your network your
0:46
friends tell a friend and bring them on
0:49
to the show because I know today's show
0:51
is going to be freaking awesome I am I'm
0:54
always excited you know that but today
0:55
I'm especially excited because our guest
0:58
today is the founder and CEO of boom
1:01
Cindy Joseph I have been wanting to
1:04
interview Cindy for over a year and
1:06
we've got her here today you know from
1:08
the late 70s into the end of the 90s
1:10
Cindy Joseph was the makeup artist to
1:12
all of those supermodels that you saw on
1:15
the runway the celebrities of the time
1:17
and at age 49 Cindy was asked to model
1:20
herself for Ford model Inc and that
1:23
began her second career how cool is that
1:25
and after hearing reports from her fans
1:27
about how her positive image of age
1:30
changed their point of view about
1:32
getting older she listened and she
1:35
created the first Pro age skin care line
1:37
and cosmetic line called boom and that's
1:40
how it was actually introduced to who's
1:42
Cindy Joseph was all about and we've got
1:44
her here today so without further ado
1:46
welcome Cindy Joseph to the show hello
1:51
everybody it's so exciting to be here
1:54
hey Cindy how are you welcome to the
1:56
show I'm great thank you so much I'm
2:00
delighted to be here
2:01
well I know we had some technical
2:03
difficulties but we're here now and
2:05
we're just gonna jump right into the
2:07
show so the first thing I like to ask
2:08
all my guests what is your little white
2:11
lie
2:13
do I have one yes I hope so my big white
2:18
lie cuz I'm talking about age and how
2:20
everything's so wonderful and older you
2:22
get the better you get and when I was
2:25
probably 45 years old I looked in the
2:29
mirror one day and went ooh I'm not
2:32
ready for this I had gotten silver all
2:34
around my face and I dyed my hair for
2:37
six years and I used very died thinking
2:41
that it wouldn't be quite as like it's a
2:44
serious of a commitment right and after
2:47
six years I realized nope and I threw
2:51
the bottle of dye away but yeah six
2:54
years that covered my silver I get it
2:56
I've walked your walk in fact guys the
3:00
reveal I am almost a hundred percent
3:02
grown out and you know you and I were
3:05
talking about this that I did this on
3:06
camera right how crazy is that I love it
3:09
I love it congratulations on Bravo and
3:12
it looks absolutely spectacular well
3:15
thank you and I have to be honest part
3:17
it wasn't partly and watching you and
3:19
watching your journey and seeing what
3:20
you did that I thought you know what I
3:22
can do this too
3:24
no no I thought yes absolutely
3:26
absolutely you know I really I
3:28
appreciate what your journey and I
3:30
appreciate what you've done for women
3:32
everywhere so let's talk about the probe
3:35
age revolution because we always hear
3:36
about anti age right you call it Pro age
3:39
how come and what is that all about well
3:42
anti age is being against age and as far
3:45
as I can tell
3:46
aging is just another word for living so
3:49
how can one be anti living it's crazy
3:54
aging we relate to silver hair crow's
3:57
feet maybe a little loose skin on the
4:00
neck I consider those wonderful signs I
4:04
consider those badges my green abuse of
4:08
honor for living a rich active
4:11
passionate life it's time to kind of
4:14
turn our heads around about what aging
4:17
really is and what the signs of aging
4:19
are and it's a matter of Education it's
4:22
a matter of getting in conversation with
4:25
other people about it
4:26
I don't remember thinking there was
4:28
anything wrong with my grandmother in
4:31
fact I really had fun with her loose
4:33
skin the changes cuz I didn't look that
4:36
way when I looked in the mirror now I
4:38
look in the mirror and that's what I see
4:40
and it is very very easy to listen to
4:43
that voice inside which is not your
4:46
voice it's the voice on the outside that
4:49
we grew up with so now I'm 67 so I've
4:52
been hearing for 67 years anti age
4:55
anti-wrinkle age is bad you're gonna be
4:58
invisible you're gonna disappear you're
5:00
not gonna count you're not gonna be
5:01
valuable that's a crazy I have a choice
5:05
and being a boomer being one of the
5:09
people that have reinvented my life
5:13
every decade of my life what we're doing
5:17
is unprecedented so how we're feeling
5:19
about age is brand-new and that lets our
5:23
celebrating it and that is just profound
5:27
quite frankly it's profound and I think
5:29
it is really changing with everything
5:32
else going on in our world today with
5:33
women and and all the movements and and
5:36
women stepping into their power you were
5:39
in the forefront you are in the
5:41
forefront and in fact is as we mentioned
5:43
in the beginning you went from being
5:45
behind the scenes to being completely
5:48
visible in your beautiful whiteness
5:50
right well what happened to me which was
5:54
very excited because I can tell you
5:56
throwing that bottle of dye away was
5:59
very scary so really exciting so once I
6:04
made that commitment and I did it and I
6:05
had the long process that you're
6:07
experiencing now you're right at the end
6:09
well I had about two inches left and I
6:12
said okay that's it I'm cutting it off
6:14
and I went out to meet a friend out on
6:17
the street in New York and I swear it
6:19
happens exactly like this the very day I
6:22
cut off the last bit of dye which was
6:24
probably almost a year after I threw the
6:27
bottle of dye away I was approached on
6:30
the street and asked to model for a
6:32
worldwide campaign for Dolce & Gabbana
6:36
and you can get that up I mean that is
6:39
can awesome it looks like the river said
6:42
you go girl that was the right thing to
6:44
do and I consider myself you know what's
6:49
the word I represent the baby boomers of
6:53
the world I am one of them and I'm also
6:56
the messenger but we're all going
6:59
through the same thing at the same time
7:00
we can all relate to all these different
7:03
you know emotions and positive and
7:06
negative experiences and everything that
7:09
we experience in life you know every
7:10
stage brings challenges and this is one
7:13
of the challenges that we have you know
7:15
when our hair starts turning silver
7:17
absolutely and but but but from that as
7:20
people started to resonate with you and
7:21
started to align themselves with your
7:23
message you came out with a product I'm
7:27
not sure that's the right word but boom
7:29
was created what actually happened is
7:32
when I started modeling people started
7:35
recognizing me on the street and they
7:36
would come up I had many many women pull
7:40
their hair apart show me their one inch
7:42
of grown out silver and then said your
7:45
picture is on my refrigerator I'm using
7:48
you as inspiration to continue growing
7:50
out my hair and it happens so many times
7:52
and I thought what is going on here and
7:55
why weren't they doing it before why
7:57
wasn't i doing it before so I started
8:00
just thinking about the whole ageism
8:02
it's like we've hit a tipping point
8:04
right and the good news is it's all
8:07
make-believe whatever society decides to
8:10
believe about weight height hair color
8:13
politics or whatever it's just what we
8:16
decide at the moment and you look at the
8:19
evolution of any society and the
8:21
attitudes change so now our attitudes
8:24
are changing about age and you can see
8:27
it everywhere Frankie and grace the
8:29
great Netflix show Allure magazine
8:32
saying we're not going to put anti-aging
8:34
in our editorials anymore many of the
8:38
actresses from Judi Dench - Ellen Marin
8:41
are saying baby I'm showing it let go
8:44
and I deserve to be recognized for the
8:47
67 years I've been on this planet absent
8:50
because what's the alternative when you
8:52
think about it I mean we're all getting
8:53
older
8:54
every age we're getting older the
8:55
alternative is not getting older and not
8:57
being here anymore so I say embrace it
9:00
right that's a very good point and I say
9:03
go beyond accepting it go beyond
9:05
embracing it celebrate it love it you've
9:09
been celebrating age since the day we
9:10
were born
9:11
right because Linnet we were born we
9:13
started aging so aging doesn't happen at
9:17
thirty five forty five sixty five it
9:21
happened the minute you're born and
9:23
that's why I say aging is just another
9:25
word fillers name I agree I agree I love
9:28
that and that is going to be a quote
9:29
that we put in into other posts and
9:32
pictures your picture out there because
9:33
that's it's awesome now I'm pulling the
9:36
entire thing the Pro Age revolution and
9:39
instead of an outside revolution where
9:42
we're walking around marching and you
9:44
know angry voices with signs it's an
9:47
inside revolution each and every one of
9:50
us every woman that changes her mind
9:53
about her own age and starts wearing it
9:57
proudly that is the revolution that's
10:00
gonna shift all of society and allow our
10:03
sons and our daughters and our grandsons
10:05
and our granddaughters to grow up in a
10:07
pro age Society it's up to us it is up
10:11
to us and you let's talk a little bit
10:13
about the women of the Pro Age
10:15
revolution because if we go to your
10:17
Facebook page right now and look at the
10:19
banner you've got all these amazing
10:20
women tell us a little bit about that
10:22
and what's what's going on with that
10:24
well we decided that you know I've
10:29
always been a spokesperson for the Pro
10:31
Age revolution I'm just one of millions
10:34
of women that are having the same
10:36
experience we wanted to start hearing
10:39
from them so we decided to create the
10:43
women of the Pro Age revolution and
10:46
start bringing them in front of the
10:47
camera and hearing their story because
10:49
we all have a little bit different take
10:51
and we all have a little bit experience
10:52
of aging and you know we asked them what
10:57
would you tell your younger self now
10:58
about aging and ha you know what's the
11:02
collection right balance
11:05
of Education of skills that you have
11:09
collected throughout your life and now
11:11
we're hearing from all of them and it's
11:12
been a really exciting and very fun
11:15
campaign and so Jolie says yes to
11:18
celebrating and I know that cat was on a
11:20
few seconds ago saying celebration if
11:22
that's what it's about I love that word
11:24
we're celebrating life and and that is
11:26
exactly what we're doing I love your
11:28
tagline it's about women it's about
11:30
beauty it's about time it is it's about
11:34
time where did that come from where it's
11:36
act did that just evolve a wonderful
11:38
friend of mine from many years ago I was
11:42
telling him my idea to create boom and
11:45
that you were kind of asking me how that
11:47
was birth laughter baby hurt so many
11:50
times on the street by so many not only
11:52
women our age but younger women and men
11:55
and younger men I'm being excited about
11:58
seeing a woman representing age in a
12:00
positive way and we have to give a lot
12:02
of credit to all of the clients that had
12:05
me model for them because they were they
12:07
had the same point of view um I realized
12:10
that that something was happening
12:13
something was a slick and I thought how
12:16
do people come together especially women
12:18
we come together over sweater sales
12:21
cosmetic purchases once we're together
12:24
we start relating about much deeper more
12:28
important thing but kind of the fun
12:30
superficial things of life jewelry
12:32
makeup blah blah blah can often bring us
12:34
together and I also wanted to deliver
12:37
honest products pure safe honest
12:40
products you know tell women you don't
12:42
need 20 different moisturizers one
12:45
sufficient etc etc and using safe things
12:49
on the skin and so I thought okay a pro
12:53
aged cosmetic line since so many
12:55
cosmetic companies are anti aging
12:57
wrinkles so back to your question now I
13:00
love the question was what was the
13:06
question
13:07
oh the tagline and then into the product
13:09
yes okay so it is about women and boom
13:14
is about beauty yeah and it is about
13:17
time so I was described
13:19
my whole crew each viewpoint and the
13:21
products I wanted to put together and
13:23
the website and the pro age revolution
13:25
and he said hmm it's about women and
13:29
it's about beauty and we both looked at
13:31
each other and said it's about time I
13:34
like I love it is about time it a Deb
13:36
end and if you have not yet tried boom
13:39
products oh my gosh first of all there's
13:42
not a lot of them there's a very few
13:43
with them right and they they
13:44
multi-purpose like I love the color
13:46
stick I don't know what's called like
13:48
the one you can put on your cheeks your
13:49
lips I mean it's it's awesome the
13:51
products are amazing there's just three
13:53
boom sticks and only two of them are
13:55
actual cosmetics the color actually
13:57
works if you are porcelain white or you
14:00
are chocolate brown and every color in
14:02
between and it's a challenge give it a
14:06
try because it really works and I it
14:08
wasn't for 25 years and I knew the
14:10
universal colors and it's very sheer so
14:13
your skin tone comes through and
14:16
customizes it for you right and
14:18
everything is simple paired down there's
14:21
one moisturizer we just came out with a
14:24
wonderful daily gentle facial cleanser
14:27
and it can also be used for your entire
14:30
body you don't need you know like I use
14:33
it ready I use your products i yeah you
14:37
know it's because I'm a simple girl and
14:39
I want to maintain that simplicity as I
14:42
get older I don't want to start putting
14:43
more stuff all over my face when I
14:45
didn't do it growing up once you've
14:47
tasted all the candy you boil it down to
14:49
I like
14:50
72% chocolate and butter but that's it
14:55
I'm not anything that we do you're still
14:58
you don't know that yet right now you've
15:01
been living like long enough we've been
15:02
making ourselves up long enough moisture
15:04
in ourselves long enough we kind of have
15:07
it figured out why me
15:09
we don't mean how to keep it simple
15:11
right hmm
15:12
you know call it a day so what is
15:15
something that people don't know about
15:17
Cindy Joseph that you want it exposed to
15:19
the world today well that's a fun one
15:25
there's probably a huge long list
15:28
immediately is three years ago
15:31
my husband and I decided to experience
15:34
living on a commune that was created in
15:37
the 60s and we moved in and we just said
15:42
yes to the whole experience and it was
15:43
absolutely fabulous you still have their
15:46
living there and this commune was
15:48
created in 1968 so I thought okay I want
15:52
it I want to have that experience and it
15:54
was fabulous I love it I think that's
15:56
great and what's one tip that you want
15:58
to share with our viewers how can
16:02
something about taking inventory it's
16:03
tough stuff
16:04
yeah yeah I actually wrote it down I'm
16:06
gonna read it to you cool take inventory
16:09
of all you've experienced since birth
16:12
and what qualities those experiences
16:16
have given you education wisdom skills
16:21
knowledge self knowledge compassion
16:25
patience understanding notice that you
16:29
have become better as time goes by and
16:33
recognize the signs of time on your body
16:36
as medals of Honor for a life well-lived
16:40
oh I love that and we can all take that
16:44
to heart
16:44
then our day is complete not just today
16:48
but every day following now we've been
16:50
talking about boom we've been talking
16:51
about a lot of things and we're almost
16:53
at the end of our time believe it or not
16:55
but I do want I know that you have
16:56
something new new promotion boom in a
16:59
bed oh well our customers love our boom
17:03
bags and we've created a skincare boom
17:06
bag skincare deluxe complete boom bag
17:09
and a basic boom bag but we've started a
17:12
new boom bag and it's customize your own
17:15
weapon so it's very exciting so you can
17:17
go to the website and find out all about
17:19
that and you can see the websites been
17:21
scrolling across the bottom of the
17:23
screen and also we want to send you over
17:24
to Cindy's Facebook page where thousands
17:29
and thousands and thousands of people
17:30
live to basically get to know Cindy a
17:33
little better over there and any last
17:35
words that you'd like to share with our
17:37
audience before we say goodbye one of my
17:40
favorite quotes is by Rosalind Russell
17:42
who was a famous
17:44
sir back in the day and she said taking
17:49
joy and living is a woman's best
17:52
cosmetic oh that's that's wonderful
17:56
that's wonderful Cindy I want to thank
17:58
you from the bottom of my heart as I
18:00
said I've been a little bit of a stalker
18:01
I've been following you for quite a
18:03
while and I'm so excited that you
18:05
honored me by being on the show today
18:07
and I want to thank our audience because
18:09
we know that you have a choice as to
18:10
where you spend your time and we want to
18:12
thank you for spending time with us
18:14
today
18:15
so go out and give somebody an awesome
18:17
day and we'll see you next time
18:18
on the next episode of the little white
18:21
light bye everyone
#Aging & Geriatrics
#Seniors & Retirement
#Self-Help & Motivational