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On this Little White Lie we talk with Social Media
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Jun 21, 2017
Check out all of the shows here: http://www.TheLittleWhiteLie.com On this Little White Lie we talk with Social Media Strategist, Robert C Stern. We ask the question "Is Social Media only for the young?" #LittleWhiteLie My Direct Links, Programs & Equipment I use for my Shows & Promotion: BeLive: http://bit.ly/3p7E0DB Get Your Book In Front Of Thousands of Potential Buyers! https://bit.ly/2HJ38Qu Logitech HD Pro Webcam: https://amzn.to/362BuXP Wired Earbuds with Microphone: http://amzn.to/3p1pmOi Lavalier Lapel Microphone: http://amzn.to/3p9EFVo Blue Yeti USB Mic: https://amzn.to/395hExi ATR2100-USB Cardioid Dynamic Microphone: http://amzn.to/3qzEy5A LED Video Light Kit: http://amzn.to/360Qg1w Neewer Ring Light Kit: http://amzn.to/392bON2 (Some links on this video page may be affiliate links that can result in small commissions & help support the channel, they DO NOT cause you to pay any extra money for an item)
View Video Transcript
0:02
welcome to the little white lie with
0:04
Karen Glasser the little white lie is
0:06
all about the lies we tell ourselves
0:08
about getting old and how to love the
0:10
age you are in on these weekly Facebook
0:13
lives I invite my guests to share their
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stories expertise tools and tips on how
0:18
we can all embrace our extent excel
0:21
talents and gifts and say yes to
0:23
embracing our little white lie hello
0:27
everyone karen Glasser here and welcome
0:29
to this edition of the little white lie
0:32
I'm so excited that you're here with us
0:35
today if you're here on replay I'm just
0:38
as excited maybe even more if that's
0:40
possible make sure you comment below
0:42
because I'm going to go in afterwards
0:44
and I know my guest is going to go in
0:46
afterwards and we're going to respond to
0:47
you and we're going to have a
0:48
conversation and that's what it's all
0:50
about and I'm just going to go ahead and
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ask straight out would you share this go
0:55
down in your phone or your your desktop
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wherever you are and click that share
1:00
button and send it out to your networks
1:02
we'd love to have you and as I do every
1:04
week I'm going to do my reveal I'm just
1:07
going to put my head down and yes I've
1:11
got a white head and it's coming in
1:13
beautifully I'm totally loving this I
1:15
really it's this journey has been
1:18
eye-opening for me and I'm so glad that
1:20
you're here on the journey with me so
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today's question is is social media only
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for the young I don't know is social
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media
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only for the young today's guest is
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Robert Stern
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Robert is a social media strategist and
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the founder of the social leader he
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works one-on-one with people in business
1:40
to help them better compete for brand
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awareness and help them understand and
1:45
profit from social media and content
1:48
marketing so without further ado I'm
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going to go ahead and bring in my
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special gift hey Robert how you doing
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good Karen how are you doing I am so
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awesome it ought to be a sin quite
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frankly hi I believe that I really glad
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you're here with us today and the first
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question right out of the gate is what
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is your little white lie Wow
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I'm so glad when my ex-wife is not here
2:13
with us oh no but my little white lie um
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you know my little white lie is I I
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teach social media I teach live
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streaming like this and and all these
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great things with video and everything
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else and I get so so nervous and I don't
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look at his nervous but I get so
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butterflies and anxious right as I hit
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start right before I get start and
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actually for the first couple of minutes
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after it's going until I can get back to
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an easier level but what the great thing
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is is I'm looking at it differently now
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looking at it more as it's not nervous
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it's excitement because I'm using it as
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fuel to get me to keep going and I
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totally understand that because as we
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discussed before even the show started I
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am the same way from from as early as I
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can remember before I go onstage before
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I go on the show before I do anything
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that's in front of people I get sick to
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my stomach quite frankly so I totally
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get that
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I think we all need to blame Barbara
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Streisand that's right I completely
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forgot she does too we're good company
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quite frankly don't worry we're gonna
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jump into the question right now so let
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me ask you is social media really only
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for the young what do you think no not
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at all and I have so many ways
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personally and business that can show
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it's not I mean first of all a personal
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side many people are retiring older age
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they're moving whether they go to
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Florida whether they go to a warmer area
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because I'm up north and what a way to
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keep in contact with family and friends
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so let's stop I want let's let's address
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that right now so when we back in the
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day when Facebook started and when when
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most of us started to dabble in it
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social media was different than how we
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refer to social media today so back in
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the day it was how we connected with our
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high school friends or college friends
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maybe family members right we would
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share our pictures what is social media
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too
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because it is not the same elephant at
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all oh no no no when I joined social
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media what I joined Facebook will use
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Facebook as an example I joined Facebook
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I think it was o7 and I literally um I I
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got the tag from my nephew at college to
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go check out a video that they put up on
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and their video he was in a fraternity
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so we all know where this is going when
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you know Red Solo cups in togas sheets
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he sent me a link to go check it out I
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press the link it brought me to Facebook
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now it was love Facebook back then they
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did it wasn't Facebook they had a
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right and literally what happened was
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you had to sign in to see stuff you
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couldn't see stuff behind the wall right
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Sam assignment so I was like I you know
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he's texting me texting me he's doing
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all this stuff let me go check it out so
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I go in and check it out and yes of
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course it was a total point it was
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pictures it was what I expected but I
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had to go look but then I got sucked in
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yeah I'd like to look at you know what
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while I'm in here let me see what this
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Facebook is all about right and I
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clicked on the thing that said high
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school and I was able because back then
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you could look up your high school and
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graduating year because it can't put it
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in there and find out all the people
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that you were in contact with I know how
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cool was that I mean there really was a
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cool thing so we were um a year and a
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half away from our I think it was 25th
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reunion and I started connecting with
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people and doing all these things and
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then we decided would it be kind of cool
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we could all get together because our
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other reunions people didn't come and
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were scattered all over the world right
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we decided to plan a reunion ourselves
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without those company reunions America
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and already nice and it cut the cost in
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half yeah and we ended out we formed a
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group my high school group we started
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calling people we didn't know
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get on facebook and join the group
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everybody had certain people that's
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really what what's what's social media
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backs and was about I like to say it's
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sort of like that Brett commercial where
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and I told two friends and they told two
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friends and so on and so I'm been dating
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myself right now but that was social
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media back then right it was people
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telling people so let's fast forward to
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today and how people are using social
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media and why people might think that
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you have to be young to do this well
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because technology moves so fast and
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we're in live streaming like this now we
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are into artificial intelligence is
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coming into play people in general don't
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like change right you we both in there
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you know we right you know things and
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when things change drastically that's
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even when the wall goes up even stronger
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I'll take the real estate industry when
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everything when Internet everybody to up
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their arms because they were used to my
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big book and all that stuff so when
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there's major change the I don't wanna
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say the older generation but the upper
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generations I'm not far behind you
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remember um they're reluctant because
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it's something new that you have to
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learn right right which is why we're in
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business which quite frankly is why we
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have businesses because we help people
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learn so before we continue I want if
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you're if you're watching right now go
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ahead and type in if you think that you
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have to be young to do social media what
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do you think go ahead and type in there
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and I'll put some of your comments up
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and and so Robert I want to ask so what
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do you suggest to us older folk or even
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slightly younger or maybe even young
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young what do you suggest to them on how
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to start where do you suggest you know
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starting is an interesting thing it's
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really getting on line whether it's
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Facebook or Twitter Instagram doesn't
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matter which one and start socializing
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it's amazing that that word is being
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used because it is called
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social media you have to socialize you
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have to talk kind of like the way Karen
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you and I met right we've got a on a
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thread in a live stream at the same time
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we got to know each other
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and wha-la better we talk every couple
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days we send little messages to each
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other and you build relationships
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because of that exact it's called taking
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your online relationship slightly
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offline
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I consider this on even though we're on
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line I consider this an offline
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relationship because we are talking
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face-to-face and that's what I think is
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so cool about we're live stream and
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we're video is now because we can
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literally talk to each other in real
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time that's good and we're across the
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country from each other totally gross
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yeah and and here we are we're doing
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this it's night time where you are it's
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still kind of like the afternoon here
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where I am so that's kind of cool let me
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put up a comment so um
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Deanna said no that's a funny comment
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know we started social media that's a
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DNC I like an idea I like that oh we
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love that that's great this way what did
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we do before social media now when I say
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before social media I'm not talking
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Facebook I'm talking a oh well the chat
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rooms you know everybody put the little
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chat rooms with their a cup a / s / L
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age sex location I remember you know
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before all that what did we do we used
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to go out and network we used to go out
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mag meet people you used to go to the
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club you know whether it's a pool club a
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card club whatever and you talked to
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people all social media has done as
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bring it digitalized onto your computer
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now on your phone and it's taking it one
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step further because we can meet people
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around the world I know and that's that
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really I think it's opened up my world
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in a way that I never thought was
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possible how about you I mean oh I I my
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business alone just about doing that all
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this I'm you know when I started doing
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live streaming
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all of a sudden I got potent clients in
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London and I know everything yeah
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Australia it was like I never would have
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got these people if I wasn't doing these
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types of things I I agree I have a
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mother who says I'm not us I'm not on
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Facebook she insists that she's not on
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Facebook I think I'm having a sinking
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issue I'm going to I'm going to refresh
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myself and come back in so you're on by
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yourself
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you
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global now it's not just your local
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hyperlocal people and that's the big key
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to it I mean you and I we wouldn't have
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met if it wasn't a social media so you
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really believe and I know I believe
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we're not ever too old to learn new
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technology it's and I think it's
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actually good for the brain it makes it
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one step further
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okay people have jobs and I'm gonna say
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it that way they have their jobs they
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retired fifty-five they retired
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fifty-eight they retire at 60 and then
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they start a second career right well if
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you want to start a company these days
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you do it right online right on social
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media right I don't you know I interview
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people too um and and social media is
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the way to use and build and and it's
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not only that it's also social media can
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be used as a focus group interesting
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interesting so that's that's something
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that business owners or new business
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owner or or so if you're starting a
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business right exactly that's where as a
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great tip thank you that's a that's an
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excellent tip because what better way to
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get feedback on an idea absolutely even
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if it should I wear this dress or this
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dress tonight for the mother I love
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they're gonna tell you they are cuz
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everybody gets into everybody else's
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business have you noticed that oh not at
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all so for it for our viewers that are
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watching and either now or on replay I'm
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going to show you how you can get in
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touch with um well that's interesting
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what I just did I put your website up
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there but I didn't put the website so
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I'm going to go ahead and put it right
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there let's get rid of this so the
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website is the social reader dot us and
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I'm going to put that right on the
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screen really thank you
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blobbs that's basically what it or most
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of my stuff is on social media because
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that's what I do
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all right oh but but that's where I put
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up some blogs and videos and things like
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that and they can also go and see you on
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on Facebook as well and all you're going
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to go is to facebook.com and again the
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social leader and I'm Facebook drop the
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word the so I picked it up there you go
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and then finally on Twitter it's at and
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I'm going to go ahead and put that up as
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well it's at Robert see urn and we're
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make sure you put the C in there because
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a lot lots of Roberts turns out there
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and you can follow Robert on Twitter and
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you can connect with him on his website
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and on his Facebook page and on his
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Twitter and find out some of the great
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things that he's doing as a social media
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strategist he might just be the guy to
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get you up and running when you decide
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to take that you know lean into that and
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as we always say go and visit the little
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white light come and check out all the
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blog posts this show will be in a blog
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post by next week and you'll be able to
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watch it again and again and again you
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can read the notes and all the things
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that we talked about on the inside and
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when you go and talk about the little
15:05
white line movement make sure you use
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the hashtag because hashtags is another
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social media thing and I've mentioned
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this before but when you put a hashtag
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in front of something it crosses all
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social media platforms so if you go into
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Google and search for hashtag little
15:21
white lie everywhere that people have
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started to put that hashtag is going to
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show up whether it's Twitter right
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Instagram Facebook does it yeah
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so it's this if you learn one tip and
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only one tip which I know we've given
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you a lot of tips that's an important
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one this is a way that you can start
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searching for things that are in your
15:41
interest any last thoughts Robert about
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social media and not having to be young
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to do it you can be old farts like me
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right or left
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you know I thing is that um it's getting
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over the fear hey
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it's it's been saying you can't get on
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social media because it's for young
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people is probably the biggest lie of
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them all because nothing is just for the
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young anymore nothing anybody can try to
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do anything as long as you believe and
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as and you know something if you don't
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know anything about it
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just what asked for help exactly
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so we want to thank everyone for joining
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us today on the little white lie we know
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that you have choices as to how you
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spend your time we want to thank you for
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spending it with us today so go on out
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and give somebody a wonderful amazing
16:44
day and we'll see you next time on the
16:47
next little white lie good bye everyone
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