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S5:14 You Can Do It! Host Caren Glasser goes live with special guest Entrepreneur Joie Goodkin on the Super Boomer Lifestyle Show!
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0:00
five Styles show I welcome guests from
0:02
all across the globe who share how they
0:04
are maneuvering through a world that
0:06
worships youth and shames the beautiful
0:09
process of Aging and today is no
0:11
exception
0:12
today's guest is entrepreneur Julie
0:14
Goodkin if you're here live replay it's
0:17
all good make sure you let us know that
0:19
you're here say hi Karen love to see you
0:21
and I will make sure to respond and of
0:22
course share share share we love when
0:26
you share it out to your network okay so
0:29
I would love to introduce our guest this
0:31
woman is fascinating to me she's
0:33
actually a trailblazer that's how I
0:35
referred to her she's a she was an
0:37
entrepreneur from the age of 8 Joey's
0:40
first business was renting comic books
0:42
to her friends very industrious Joey
0:45
Joey career and civic contributions have
0:48
been honored with at least 50 awards for
0:50
community service and business
0:52
accomplishments she also did a stint
0:54
fighting crime with Crimestoppers a
0:57
national organization that she helped to
0:59
bring to South Florida her new book you
1:01
can do it features timeless wisdom from
1:04
this trailblazing businesswoman she
1:07
calls some Joey isms and that's the
1:09
topic of today's show
1:11
so welcome Joey welcome to the show
1:14
hi Karen welcome I welcome myself to
1:18
your show and thank you so much for
1:20
having me I am so excited to have you on
1:23
the show when we first met I knew that
1:24
we we were probably sisters from another
1:27
mother you are so at such an amazing
1:29
woman all the things that you have done
1:31
and I am so excited to share you with
1:34
all of our friends out here so the first
1:37
thing I like to do is I like to define
1:40
super boomer because after all that's
1:42
the name of the show so the way I define
1:44
super boomer is that we are fearless
1:48
that we show up with a just watch me
1:51
attitude nothing gets in our way
1:53
so Joey how do you define super boomer
1:56
well the first thing that comes to mind
1:58
is that a super boomer no matter what
2:02
the person's age is is very confident in
2:07
their own skin they're comfortable with
2:09
themselves they like themselves and I
2:12
think that in
2:13
Abel's them to be a super boomer great
2:18
definition great definition if you're
2:20
just tuning in we've got Joey Goodkin
2:22
she's an entrepreneur extraordinaire
2:24
she's on the show today and we're
2:26
talking about her book we're talking
2:29
about her life I'm gonna put a comment
2:30
up here we've got Debbie Corley who says
2:33
so happy to be listening Debbie I'm so
2:35
glad you're here and Stephen Healy says
2:37
hello Karen hello back we're glad that
2:40
you're here so let's just jump right in
2:43
you've been an entrepreneur forever I
2:45
mean forever where do you think that
2:47
comes from well the first business of
2:50
renting comic books to my friends really
2:53
came from filling a need or a need that
2:56
I saw because my friend's father was a
2:59
cartoonist he would bring the comics
3:02
home and we would devour them on a
3:05
Thursday and then they would first show
3:07
up where we could buy them new the
3:10
following Monday so it seemed to me once
3:13
you read it you don't really need to
3:15
keep it or own it unless you become a
3:18
collector so I thought why don't we just
3:20
rent it to our friends so we can have
3:23
one comic book read four or five times
3:25
charge them four cents five cents I
3:27
don't remember but that's how it started
3:30
and we wound up with library cards and
3:32
that was my first my first business so
3:36
you didn't just rent that me you had
3:37
library cards you you did the whole
3:39
business around it I didn't realize that
3:42
that's what I was doing but I did
3:44
because we had to keep track of who had
3:45
the comic book and who was next in line
3:48
and who paid and who didn't I mean it
3:51
was just practical needs being met and
3:53
the basic thing I think that makes any
3:56
entrepreneur successful it's very key
3:59
that you can fill a need absolutely I
4:01
mean we we're all taught of the coaches
4:03
teach that you first have to figure out
4:06
what the need is you know and then fill
4:08
it not not decide you're gonna do
4:10
something and then go figure out if
4:11
somebody actually needs it do it in that
4:13
order correct and that's exactly what
4:15
you did now you actually created a
4:17
magazine in Florida as well yes tell us
4:20
a little bit about that that was truly a
4:23
wild story because I was someone who
4:27
was very busy selling advertising which
4:30
started when I sold the ads for my high
4:32
school yearbook I mean it was just a
4:34
natural for me I like selling not
4:37
everybody does but I loved it so I moved
4:41
to Florida from New York and you had to
4:44
wait a year to get your real estate
4:46
license well I had to do something
4:48
because I had been selling real estate
4:49
New York right well I got a job selling
4:53
advertising and I just maxed out this
4:56
little newspaper I pushed their
4:58
circulation as far as I could and then I
5:01
thought you know there's this fancy
5:03
magazine in town I'd love to work for
5:06
them and I already have a hundred and
5:07
twelve accounts so it I go over to see
5:10
them and I interview for a job and I've
5:14
never been turned down for a sales job
5:16
in my entire life but this guy he really
5:21
was very different than anyone I'd ever
5:24
known and it turned out I realized later
5:27
he was just kind of snobby and wah and
5:33
he what he said was we don't want those
5:36
people was I wanted to expand his
5:39
circulation at the time to the west part
5:42
of Broward County Florida which is the
5:44
Greater Fort Lauderdale area and they
5:46
were very much on the beach and very
5:49
much society like years later I would
5:51
tease them they could run the same
5:53
pictures and just change the heads
5:54
because everybody was in a tuxedo which
5:57
was not my thing huh it did not hire me
6:00
and I left there building dumbstruck
6:04
that they wouldn't hire me to sell
6:06
advertising I said you don't even have
6:08
to pay me I'll work on Commission I have
6:10
a hundred and twelve accounts and the
6:12
guy said no we don't want those people
6:15
there loves their loss so I go out and
6:19
if I was in a movie Karen I would raise
6:23
my hands over my head and say if that's
6:25
the competition I'm gonna do my own
6:28
magazine and that's exactly what
6:31
happened and I had a friend who loaned
6:34
me what turns out to be a nominal amount
6:37
of money but I didn't realize that
6:39
either I just kept
6:40
selling and we we started a magazine
6:43
great people helped me and it ultimately
6:47
outgrew them in the whole county and
6:50
they they saved a letter I wrote them
6:54
saying are you sure you don't want to
6:56
hire me but actually know what happened
6:58
and I know this is the longest story
7:01
I'll tell you but it has a wonderful
7:02
ending in that they actually bought my
7:06
magazine from the people I sold it to so
7:09
they really they finally absorbed it and
7:13
included it in theirs
7:15
I love that that's a great story and my
7:17
property was sitting in that guy's
7:19
office and it was this past year that
7:22
they finally sold that magazine that
7:24
that's a great story I've got another
7:25
Joey on that's actually watching live
7:28
and Joey says you are a born salesperson
7:32
super boomer cool isn't that funny Joey
7:35
and Joey Joey me Joey yes I want to talk
7:39
about your book I want to talk about
7:41
your book first I'm gonna put it up into
7:42
the screen and it's called you can do it
7:46
which is why we called the show you can
7:48
do it because that's basically that's
7:49
basically who and what you're all about
7:52
you just you can do it you did it and so
7:55
can everybody else I love the idea
7:57
that's timeless wisdom but I especially
7:59
like the fact that you call them Joey
8:02
isms so how did you start coming up with
8:05
this timeless wisdom and then we're
8:07
going to talk about what some of those
8:09
Joey isms are they were just things that
8:12
I just always said or just always did or
8:15
just always felt there's just completely
8:17
natural I never planned to do anything I
8:19
just did it and I really think that one
8:24
of my Joey isms was don't overthink
8:26
everything because you'll freeze
8:27
yourself with too many options and too
8:31
much thinking I think very key though to
8:34
success is that you believe you have the
8:38
ability there's a Henry Ford quote that
8:41
starts my book if you think you can or
8:45
you think you can't you're right one of
8:49
my favorite quotes one and realistically
8:52
you could pay
8:53
for the best coach anybody could ever
8:56
imagine or get advice from whoever you
8:59
admire but if you don't believe you can
9:01
do what they're telling you or you don't
9:04
have that belief in yourself it's not
9:07
going to happen you need that inner
9:09
confidence you need that inner knowing
9:11
but here's the secret there are ways to
9:13
get that confidence ways to develop
9:17
yourself so you feel like you can do it
9:20
and you believe it and then it will
9:23
happen and that's what the book is all
9:25
about
9:25
it's motivational it's it's very
9:28
uplifting and if you don't think you can
9:31
do it you really can do it and I
9:33
encourage you to go pick up this book so
9:36
let's talk about Joey ISM so you call
9:38
them Joey isms give us some let's let's
9:41
talk about some of your favorites well
9:43
Joey isms are just the timeless wisdom
9:45
I'm gonna open the book book and just
9:47
pick some at random because they're
9:50
really all good now some of them really
9:53
relate to business one of those would be
9:56
like create a sense of urgency know
9:58
someone oh I can hold this for you till
10:01
next Wednesday or only have three left
10:03
or I need to know now because don't act
10:06
without some kind of deadline Belgium
10:09
you know wait forever and some of them
10:11
abra are about life that could be
10:14
business or could be anything so let me
10:16
see if I can find that here's one assume
10:22
nothing nothing we know what it Maps
10:28
before you move forward love it
10:30
I traps a lot of people yes and here's
10:33
another one this is a business 1 to 2 if
10:36
you are pitching a person about your
10:39
product or your service you have to be
10:42
sure even if it's online that this is
10:45
the person who has the authority to buy
10:48
your greatest presentation to someone
10:52
who loves it and they don't have any
10:54
authority to buy they have to go tell
10:56
what you said to them to somebody else
10:59
and I guess it's lost in the translation
11:01
I mean maybe you'll be lucky but more
11:03
time more times than not it's really key
11:06
that you pitch a purse
11:07
who can buy wait hold on a second
11:09
another comment debbie Corley says I
11:11
started a business invented a product
11:13
received my first patent at 60 never
11:15
give up I love your enthusiasm Thank You
11:18
Debbie for sparing that I that that's
11:19
awesome what's happen ISM um here's
11:25
here's another one
11:28
enthusiasm sells selling is nothing more
11:32
than overcoming objections and a great
11:35
tool for accomplishing this is
11:37
enthusiasm it was always my secret
11:41
weapon people love being around positive
11:43
energy which helps to break down
11:45
resistance it's it's really true if you
11:49
go in and another one that I have is
11:52
using your own strengths I mean if I was
11:55
a six foot four football player and I
11:58
crashed into your office and said to you
12:00
you have to buy this magazine or
12:02
something they'd be intimidated I'm just
12:04
taking up too much room there right I'm
12:07
a short little woman with red hair I
12:10
could just oh you have to do this you
12:12
have to do this I need you blah blah
12:14
blah and you could get away with more
12:16
not so much get away with but use your
12:18
own personality skills if you were
12:21
genuinely a shy person walk in someone's
12:24
office look around maybe comment on
12:28
something on the wall or admire
12:31
something they're wearing it has to be
12:34
true though we're not looking to pick up
12:36
stuff right but have to be yourself yes
12:39
and most of your own qualities to
12:42
accomplish what you want you don't have
12:44
to be me I don't have to woo we all have
12:47
great strengths and we're all born with
12:49
everything already inside us that we'll
12:52
ever need I love this guy's you can see
12:55
why I like this woman she you're you're
12:57
just up I was gonna say it's bigoted you
13:00
just you just have so much to share with
13:03
everyone what's your why why are you
13:05
doing this I know that you said that
13:07
you've learned that through your life
13:09
experiences that joy isms are really
13:11
meaningful and helpful to others why did
13:13
you decide to write this book why did
13:15
you decide to put this all out there you
13:20
know I'm
13:21
not really sure that I know the right
13:24
answer to that because I had wanted to
13:27
write a book initially to tell my
13:29
granddaughter all kinds of stuff and I
13:32
did a separate notebook for her because
13:35
she was more interested in family
13:37
stories but I found myself telling her
13:42
stories of where I was really persistent
13:44
that turned out to be really funny that
13:47
I did stuff that people would say you
13:48
did not do that what I did that it
13:52
started out like it was just something
13:54
and then I just kept writing and the
13:57
business stories kept coming up uh-huh
14:00
my approach is my timeless wisdom I had
14:04
to give them a name because otherwise
14:06
they're just a collection of ideas and
14:07
thoughts was Joey isms so the reality is
14:11
the book kind of happened just like
14:15
everything else that's ever been in my
14:16
life
14:17
it's if you think of something and you
14:20
want to do it I don't spend a whole lot
14:23
of time trying to figure out nine ways
14:27
to do it I just start somewhere this is
14:29
another Joey ISM start somewhere like
14:32
you're a little kitten with a ball of
14:34
yarn
14:35
when that cat pushes that yarn does it
14:37
know where it's gonna go has no idea it
14:40
just knows it will eventually unravel
14:42
and it can play with it and that's a
14:44
similar attitude to what I had because
14:46
if you go in a direction and you start
14:49
something when you get to that point
14:51
then you could figure out what you need
14:53
and if you need to shift your direction
14:55
but start someplace right just start and
14:59
and I think a lot of us have a what is
15:01
it analysis paralysis right where we
15:05
start to analyze everything and we
15:07
thought think about this and we think
15:08
about that and we just don't get off the
15:10
dime because we're so busy thinking
15:12
about it I always just say just do it
15:14
and figure it out later we had that in
15:17
my printing car I published a magazine
15:20
but I also had a printing and graphic
15:21
design business and that wound up
15:24
running you know from nothing to I
15:27
wanted to print my husband's research
15:29
reports because I thought he was paying
15:31
too much money to a quick printer so we
15:34
wound up
15:35
oppress and blah blah blah the rest is
15:37
history I wound up with 30 employees and
15:39
two shifts and and one of the things
15:42
that we did was we would think outside
15:45
the nine dots that's very key just
15:48
because it's always been done this way
15:51
doesn't mean there isn't another way you
15:54
don't have to think so much as to just
15:57
do a little bit and see where it goes
16:00
that seems to be a theme for what I'm
16:01
saying on this show very much so and you
16:04
also talked a lot about intuition so
16:07
let's talk about intuition and a tip for
16:10
our viewers intuition is something
16:13
everyone is born with but not everyone
16:17
has taken the time or is aware forget
16:20
about taking the time they're just
16:22
completely unaware that they have this
16:25
wonderful inner knowing so I would ask
16:29
you to think of intuition as sometimes
16:32
when you meet someone and you just
16:34
immediately want to move toward them you
16:37
like them or another time when somebody
16:40
says something to you and you find
16:41
yourself sort of backing away from them
16:44
that's your intuition giving you
16:46
direction and you may not notice it we
16:50
all have that it just comes with our
16:52
with our whole system of being yeah more
16:56
you can tune in to your intuition the
16:59
better it will serve you and I'm
17:01
actually at a point where I will ask is
17:04
this good for me should I take this
17:07
supplement or not and if I think about
17:12
it I find up I find myself looking
17:15
online and reading something that gives
17:17
me the answer or I was sort of have an
17:20
inner knowingness because if you sit
17:23
quietly though as I got older I found
17:25
myself doing things more like meditation
17:27
and said that to me when I was younger I
17:30
would have laughed at you I mean it was
17:32
fine for that but if you make time even
17:35
5 minutes 10 minutes a day to meditate
17:38
it slows your mind enough that other
17:42
thoughts that you want an answer to have
17:44
a chance to get in there and talk to you
17:46
so so so
17:48
true I start my day every day meditating
17:51
but I used to say oh there's no way I'm
17:55
too I'm too busy you know there's so
17:58
much going on I can't sit still and it
18:00
started with five minutes and then ten
18:01
minutes
18:02
I know I know meditate for about 45
18:04
minutes every morning and it's just it's
18:07
I think it's what keeps me sane because
18:10
it really keeps me focused on where I'm
18:12
going so I this next question is kind of
18:14
it's a silly one but it really isn't I
18:16
like to ask all my guests what is your
18:18
superpower if somebody were to say what
18:20
what room what is the thing that defines
18:24
you I'm my superpower is that I'm I'm
18:27
fearless I can jump buildings with you
18:29
know I that's me I will do anything
18:31
what's your superpower the first thing
18:35
that comes to mind for me was that I was
18:37
always underestimated
18:39
so nobody expected me to do very much
18:42
something it was more like I wasn't
18:45
stopped because I was already there I
18:47
was already doing it they tended to
18:50
underestimate short little women but not
18:54
was when we were starting out in
18:56
business another quality I think that
18:58
really matters in my life and in
19:00
anyone's life when you really care about
19:02
something is persistence not give up I
19:07
think no is just a word on the path -
19:09
yes I totally agree
19:11
no if you if you haven't had any knows
19:14
there's no way you're gonna get - yes
19:16
you have to have nose nose Andrea Waltz
19:19
wrote the book go for know and that's
19:21
the whole concept before behind that if
19:23
the more nose you get the more yeses
19:25
you're going to get and I so really you
19:27
really have to show somebody why they
19:29
need your service or your product right
19:32
it's just the overcoming objections and
19:34
I tell a story in my book of a guy it's
19:37
crazy I won't take the time to tell it
19:39
here but I called on him and he finally
19:41
threw me out of his office said I
19:43
wouldn't wrap a fish in that newspaper
19:44
you're selling don't bother coming back
19:47
I didn't go back but I went much longer
19:51
than he wanted me to and ultimately he
19:53
wound up calling me like I kind of miss
19:55
you I you were here every Monday at 2
19:57
o'clock whenever you
20:01
ever know the effect you're really
20:02
having the required habit you're in
20:05
acquired right I wish I could stick to
20:08
routines and I would call on people at
20:11
pretty much the same time that were
20:13
prospects and this guy was you know like
20:16
get out of here you know and finally it
20:18
was like oh something's missing from my
20:20
Monday that is actually a great story
20:24
that's a great story you know we're
20:27
almost out of time believe it or not and
20:28
I know that those of you who are live
20:31
and watching you're probably wondering
20:32
how do I get to know Joey better well
20:34
we're going to give you some ways you
20:35
can go over to her website at Joey
20:38
Goodkin dot-com you can also follow her
20:41
on Instagram and you can find her there
20:43
at Joey Goodkin and finally on Facebook
20:47
if you just simply type in Joey Goodkin
20:49
you will find her on Facebook and again
20:52
you can pick up the show of the book
20:55
this wonderful book you can do it I put
20:57
the the link to the book in the comments
20:59
already go check it out because I know
21:03
that this is going to make a difference
21:05
in your life it's I think this is
21:06
actually in many respects you kind of go
21:09
oh yeah right uh-huh
21:10
it's like those aha moments that's what
21:13
I kind of think about your book it's
21:15
like an aha moment that just but like
21:17
lots of moments so I really appreciate
21:20
you any last thoughts that you like to
21:22
share with our audience before we say
21:23
goodbye to them I want you to realize
21:26
that whatever you're struggling with
21:29
because these are unusually peculiar
21:32
strange difficult times is that just
21:36
know that if you trust your own in inner
21:40
knowingness and you build up your own
21:43
confidence don't be overwhelmed by
21:45
external things go inward and seek out
21:49
your own answers within yourself read
21:53
something new watch something new and
21:56
also very important spend some time in
21:59
nature you will be amazed at the joy you
22:03
can feel just from admiring a tree or
22:06
the just being in nature is like you
22:11
know the universe's way of saying take a
22:13
break
22:14
I love that Joey I want to thank you for
22:16
being with us we I appreciate you so
22:19
much I appreciate who you are and what
22:22
you've done I aspire to be you I just
22:24
think that you are an amazing woman
22:26
thank you for sharing your brilliance
22:28
with us I'm gonna drop you into the
22:30
green room while I do my super boomer
22:32
moment and don't go away I'll be with
22:34
you right after the show Thank You
22:36
Cameron for this she's awesome
22:39
oh my gosh oh my gosh she has done so
22:41
much and and not just little things she
22:45
has basically just followed her her
22:48
dreams and she's done it and the super
22:50
boomer moment today is is the whole idea
22:53
of the intuition and inner knowing I
22:55
love the way Joey described that the
22:57
inner knowing I call it my gut it's my
23:00
gut instinct if it feels weird in my
23:02
stomach I have to think about it but it
23:04
is it's that inner knowing I want to
23:06
thank you for giving me that phrase
23:08
because I think that's probably a lot
23:09
nicer than saying my gut that that is a
23:12
great way to say this almost the same
23:14
thing so so thank you for that I'm going
23:16
to take that and ponder on it when I
23:18
meditate tomorrow morning we want to
23:21
thank you guys you know you have a
23:22
choice as to where you spend your time
23:24
you decided to spend it with Joey and I
23:26
today and I am grateful for that I know
23:28
that Joey is grateful for that go out
23:30
and pick up her book go click on that
23:33
link and most of all go out and give
23:35
somebody an awesome day and we'll see
23:37
you next time on the next episode of the
23:40
super boomer lifestyle show goodbye
23:41
everyone
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