Up next in 10
Life is about Time & Relationships, you never know how paths cross, so be open to conversations, be curious, and see where things take you. I speak with Greg Wasserman, the Head of Growth, Partnerships, and Community at Castmagic about this and more. We talk about the importance of building meaningful relationships and the power of time and relationship consulting. As he emphasizes the significance of investing in oneself and treating oneself as a brand, Greg provides insights on the value of community and the potential for growth in today's digital landscape.
#relationshipmarketing #castmagic #community
Check out Castmagic here: https://get.castmagic.io/xvrsyfm5im3h
Check out Greg's new masterclass here: https://bit.ly/GregWasserman
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0:00
hello everyone Karen Glasser here and
0:02
welcome to Karen Glasser live if you're
0:05
here live or you're here on replay it
0:07
doesn't matter we love you say hi in the
0:09
comments let us know where you are
0:11
watching from today we are talking with
0:13
the head of growth Partnerships and
0:15
community at cast magic Greg waserman
0:19
welcome to the show Greg hey always
0:21
great to to spend some time with you
0:23
thanks for having me well I am thrilled
0:25
that you're here today um we are pretty
0:28
new in the Friendship Arena and um I
0:31
just love what you do you are all about
0:32
relationships you're all about creating
0:34
those connections that help people move
0:37
further in their their lives their
0:39
careers everything and I like that about
0:42
you but let's take you all the way back
0:44
to Chicago where you
0:47
were you grew up yeah what was it's cold
0:50
there right now right yeah really cold
0:52
what was Chicago like and what how did
0:54
you move from Chicago to where you are
0:57
now in in California I mean that's the
0:59
answer uh it was
1:02
cold um I I wanted all warm weather
1:05
schools while I'm a January baby I I
1:08
just enjoyed the summer um so when mom
1:12
and dad said you can go basically
1:14
anywhere I'm like all right I'm applying
1:15
a warm weather schools and basically
1:17
looked in on the on the down and ended
1:19
up in LA and haven't left here for 20
1:22
plus years and and the rest is history
1:24
as they say as in a matter of fact you
1:26
um got your marketing and business
1:28
degree from us what was that like USC
1:32
yeah right on F it's a great school why
1:35
did you pick there I'm just curious
1:38
um I guess the the the it's funny like
1:42
as a male growing up in the 80s and 90s
1:46
um you choose your sports based on who's
1:49
doing well right and
1:51
so is a sports household and so it was
1:54
like all right you had like the miamis
1:56
you had UCLA you had Florida State and
1:58
like they were all warm weather schools
2:00
as well but it was like all right so I
2:02
was actually a UCLA fan for for most of
2:05
my life yeah go figure um and then when
2:08
I started applying to all schools it was
2:10
like USC just spoke to me it was
2:12
semesters versus quarters um my brother
2:15
went to Tain and so I got in there and
2:18
so it came down to do I want the U Miami
2:21
do I want Tain or I want USC and I'm an
2:23
LA kid and my brother was always getting
2:26
recruited for southern School uh
2:27
Southern companies it's just not
2:29
something wanted to stay in the South um
2:32
I didn't fall in love with Coral Gables
2:34
and so ended up at SC and it was just a
2:37
great experience it's and it's a it's a
2:39
great school I mean let's let's be real
2:41
they have a great alumni program so you
2:43
know you you're fortunate to go there
2:45
you're fortunate to graduate you do have
2:47
some resources there as as well so it's
2:50
it's a it's a great great place to go um
2:53
now you you've been you've done a lot of
2:55
different things you went from
2:56
advertising and sales to working for
2:58
startups and I just have one question
2:59
for you why why do you want to work for
3:03
startups um I mean I started my career
3:06
technically uh right out of college in
3:09
retail uh I worked for Robinson maym and
3:11
Frank which got acquired the day I
3:13
started by Macy's uh 10 months later we
3:17
all got laid off because Macy's took on
3:19
over and and now that's where the
3:21
department World lives um I hated the
3:24
job it it was not for me um so I ended
3:27
up working at Yahoo right after that and
3:29
I loved it um working for a tech company
3:32
M you can say all the things of what
3:34
Yahoo's progression of their career or
3:36
their their company's history has taken
3:38
them over the years but had a great time
3:41
uh moved quickly up in the sales ranks
3:44
managed and so forth um I got to a point
3:46
where it's like I was either it was
3:49
either continue doing what I wasn't
3:52
enjoying at that moment or move and so I
3:55
moved to another company and um that
3:57
just didn't work out it was naive on my
4:00
standpoint of of like wow this sounds
4:02
like amazing compared to what I came
4:03
from and yeah it was just not a good fit
4:06
so it was a great learning experience
4:08
then you start getting a little jaded in
4:09
your career of going like oh I should
4:11
ask these questions or I should start
4:13
learning um and then I had a couple
4:15
former co-workers from Yahoo that were
4:17
at a startup like Greg this is a great
4:20
company hesitation of course based on
4:22
just where I just came from being burned
4:24
and I joined it and what I can say about
4:27
that is to answer your question like
4:30
startups are fun because you get to wear
4:31
multiple hats it's usually a family
4:35
environment Community uh yaho was great
4:38
like we're able to do that but like
4:39
thousands of people like our office was
4:41
the second largest office in the US I
4:44
think third world wide at the time 2,000
4:47
people in an office space like how do
4:49
you get to know anyone which also fueled
4:52
what I was successful at uh going back
4:55
to your relationship things like I am a
4:58
silo breaker and so what I loved about
5:00
being at yah who was like hold on if
5:02
this is my department we need to work
5:04
with all these other people right or if
5:06
I was managing a team and and uh and
5:08
others around us were hearing what was
5:10
going on I'm like great like what do you
5:12
guys do and so it was always just trying
5:14
to bridge that Gap so the nice thing
5:16
about being at a startup like while
5:18
every company has silos um there's fewer
5:21
silos that you have to break down
5:23
because it's a smaller company and those
5:25
are all all really really good points
5:28
and and to go back to your whole
5:30
uh the thing that we're talking about
5:31
and that's relationships because you're
5:32
the relationship guy I mean you you are
5:34
all about and you talk about building
5:38
meaningful Connections in fact if you go
5:40
to your LinkedIn profile it literally
5:43
says time and relationship Consulting
5:46
that's what you say so what is so
5:48
important about time and relationship
5:51
and I I asked that because I actually
5:53
know the answer I am a time and
5:54
relationship gal but why don't you tell
5:56
everyone why this is so important
6:01
it's can you do you do you have a
6:03
crystal ball no no one has a crystal
6:06
ball so as humans we need connection and
6:10
if I don't know where that connection is
6:12
going to take me then let's go ahead and
6:15
enjoy this this this uh opportunity for
6:18
a connection now not knowing where it
6:19
takes me then so if your mindset my
6:22
background is sales right so if I'm
6:25
thinking can I sell to you now you I
6:28
can't then great I'm moving on like that
6:30
just seems so inauthentic that just
6:32
seems like hold on just because you
6:34
can't sell to this person doesn't mean
6:36
that they can't help you you can't help
6:38
them you can't support each other that
6:39
this relationship doesn't go in the
6:41
future and so ever since I was a little
6:43
kid I was the friends with everyone uh
6:47
my best friend would always say like
6:48
Greg wants to walk down the hallway and
6:50
just know everyone and it's like yeah
6:52
like why do I have to Pigeon myself to
6:56
my group of jocks or my group of nerds
6:58
or my group of of Goths or whatever
7:01
group you want to be and I'm like no
7:02
like they're people they're humans it's
7:04
connection we can find something that's
7:06
meaningful so that is why I do that yeah
7:09
and you just never know how our our
7:12
paths are going to cross and as a matter
7:14
of fact we met through a company that
7:17
you are now with and we'll talk a little
7:19
bit about that in a minute but what
7:21
really attracted me to you as an
7:23
individual is your ability to connect
7:26
now you made a and I'm going to talk
7:28
about something very personal you made a
7:30
recommendation for me you introduced me
7:32
to
7:33
someone so Greg one of the things that
7:36
we talk about all the time is
7:38
relationship marketing and for you that
7:40
is what it's all about it's what it's
7:42
all about for me let's talk about why
7:43
that's important and how you connect
7:46
people um yeah it goes back to uh back
7:51
to your original question about why
7:53
decided to call my consulting firm life
7:55
is about time or time and relationships
7:57
Consulting because I believe life is
7:59
about time in relationships you don't
8:00
know where conversation today will lead
8:02
in the future so um if I can talk to you
8:07
and go all right I understand a little
8:09
bit about you understand what you're
8:10
trying to achieve or maybe your pain
8:13
points like it's very much in in sales
8:16
methodology in that regard it's like oh
8:18
understand a person's pain points like
8:19
how do I solve that if I can't be the
8:21
releas the solution for it how do I
8:23
connect you with someone who can uh it's
8:25
also good people should meet good people
8:27
like why do I have to for good people um
8:31
there's a value to that like how do I
8:33
how do you end up getting paid for the
8:35
consultations that you do and Consulting
8:37
and and so forth like that that that
8:40
goes a long way but um for me yeah I uh
8:44
if I meet someone and I think you would
8:46
help meet someone like let's put the
8:48
people together and that's literally
8:50
what I did with you uh what was it last
8:52
week yeah just last week so what do you
8:54
tell people that say well I don't want
8:55
to do that I don't want to give people
8:57
stuff I want them to pay me for
8:59
everything everything right I mean that
9:00
is the challenge that touched on it yeah
9:03
I uh I I I probably could do a better
9:07
job in that regard there's some people
9:09
who do it really well um I haven't
9:12
figured that piece out yet so I think uh
9:15
I know there's work that I could do in
9:17
terms of that but I think it's also the
9:19
mindset I take is very much like Karma
9:22
right so if I make the introduction then
9:25
it will come back to me and going like a
9:28
they remember me
9:30
I think as you originally were asking or
9:32
making the comment about the
9:33
introduction people are like Karen meet
9:35
Greg Greg me Karen you guys should talk
9:37
and you're like why what am I talking
9:39
about why and
9:40
so my introductions it it goes back to a
9:44
mindset
9:45
like uh when I transition from direct
9:48
sales and media sales into Partnerships
9:51
you know Partnerships is all about how
9:53
do you help people how do you connect to
9:54
people how do you refer with people uh
9:57
create referrals um and so how do
10:00
I add value but create that initial
10:04
trust to someone through myself um and
10:08
if I just said Kieran meet Greg Greg
10:09
meet Kieran that doesn't help anyone
10:12
doesn't help anyone and then there's no
10:14
direction going in there so if I
10:16
actually spend the time in writing an
10:17
email yes it's time for a conversation
10:21
time for the email right but you
10:24
hopefully if I'm making that then
10:26
hopefully that comes back and and the
10:28
person side understands that right and
10:31
sometimes he'll get burned and sometimes
10:32
it'll be like great and then the person
10:35
will then talk to Karen and go like hey
10:37
I'm just trying to sell you and go and
10:38
you'll go back to me and go Greg like
10:40
that was a terrible great introduction
10:43
terrible person or whatever it is I'm
10:44
like whoa how did that go south as bad
10:47
as it shouldn't have because I thought I
10:48
teed it up right my guess is that that
10:50
doesn't happen very often though my
10:52
guess is you don't get because you get
10:54
to know the individuals that you are
10:55
introducing um to one another and you
10:58
are right it is like Karma because at
10:59
the end of the day I get to know you
11:02
better as a
11:04
connector and I get to know your skill
11:06
set better as a connector which when
11:08
things will cross my plate or my mind or
11:12
I'm in a conversation and I need uh Greg
11:16
I know you at this point and I think
11:18
that that is something that we show up
11:20
with service right we are going to show
11:21
up in service first and I I I hear that
11:24
a lot I'm not sure that everyone knows
11:26
what that means it means that we show up
11:27
first and how can we help
11:30
and then from that everything else comes
11:33
would you agree uh the way I look at it
11:37
I like show up a service is give to get
11:40
right and so if I keep giving and I keep
11:42
giving the get will come back um and so
11:45
if you think about that way then like
11:47
great the other side is also I want to
11:50
be known as that guy right uh either I
11:53
have the answer or I know someone that
11:55
does and so that's a great feeling when
11:57
someone reaches out to you to two years
11:59
later and going right Greg I am looking
12:01
for X like we haven't talked in two
12:04
years but you still remember that I
12:06
probably in a connector that I probably
12:07
have someone in my network that can help
12:09
you that's your question how do I make
12:11
money off of that
12:12
connection all all it is is being known
12:15
that it's like oh wow Greg can get a
12:18
solution done he can figure this out I
12:21
love that feeling right and and then we
12:23
move fast forward into what you're doing
12:26
right now and that is with cast magic
12:28
you are their Community manager you are
12:31
their partnership guy you are their
12:34
growth guy and in fact you don't take
12:36
that lightly um you and I've never seen
12:39
this before again and I'm in this world
12:42
you literally have us all gather with
12:45
you from this particular company called
12:46
cast magic anyone who wants to Avail
12:48
themselves to getting to know you
12:50
getting to know the the CEO Co the
12:53
co-founder and and you open that
12:55
opportunity for so many people that we
12:57
don't have that opportunity normally and
12:59
so I thank you for that because what you
13:02
have allowed us to do is to create our
13:04
own community and create our own
13:06
relationships so let's talk a little bit
13:08
about cast Magic cast magic is an
13:10
artificial intelligence platform what
13:14
does artificial I'm I'm gonna ask you
13:16
because you can you can give maybe a
13:19
different answer I mean I love
13:20
artificial intelligence I'm probably one
13:22
of a few I don't know what is artificial
13:25
intelligence I don't know uh the heart
13:29
question AI um look it's it's what cast
13:33
magic is doing is taking the your spoken
13:35
word your video and and ultimately
13:38
giving you a platform to repurpose it um
13:42
so language models it's like all right
13:44
how do I take this recording that we've
13:46
got here put into a uh language model
13:49
that will uh translate it understand
13:52
what's being said and then how do we
13:54
then create prompts that will um pull
13:59
out the insights from that conversation
14:02
whether it is what the what does Greg
14:04
say about relationships instead of you
14:07
writing it down it's able to pull that
14:10
automatically and and what's so great
14:12
about this it's it's one of very few
14:14
programs and there's a lot of AI
14:16
programs out there let's be real there
14:18
you know we we've heard the term chat
14:20
GPT uh that people you know go and you
14:23
give something that's known as a prompt
14:24
you tell it what you want please give me
14:26
x y and z sometimes it works sometimes
14:30
it doesn't because it doesn't know your
14:31
voice it doesn't know who you are how
14:33
you talk and do things like that so for
14:36
instance um in this case that's why I
14:39
like cast magic because it takes the
14:41
power of chat GPT and it combines it
14:43
with our voice so we're doing a show
14:45
right now but before we did this show I
14:47
literally went into cast magic and said
14:49
I'm going to be talking to Greg about
14:52
this this this in this and please give
14:54
me some um uh a show copy please give me
14:59
a way to promote this give me some SEO
15:01
search engine optimization keywords
15:03
things like that and guess what it does
15:05
stuff just like that which is very very
15:08
powerful you're able to take your
15:10
thoughts right one of the things that
15:11
cast magic does let's talk about the um
15:14
the app the the IOS app which is
15:17
freaking cool what does that do um I'm
15:20
an external processor so for me if you
15:24
asked me preparation for this going like
15:26
all right what am I going to talk about
15:28
with gra
15:29
and I'm going to list my thoughts and so
15:31
forth and speak it into the app and then
15:32
it's going to load it into um uh your
15:35
your uh desktop tool and give you
15:38
questions give you a LinkedIn post so
15:41
like my LinkedIn content like I live on
15:43
LinkedIn and I have ideas and I'm like
15:45
if you wanted me to write a LinkedIn
15:47
post if you wanted me to write a blog
15:49
post like I can't do it um sorry it's
15:52
just not writing is not my best suit but
15:55
talking I can do that all day um so
15:58
being able to talk it into a a my phone
16:00
and and have it create the LinkedIn post
16:03
my words my thoughts just organized in a
16:06
way that I would be struggling to do or
16:08
saves me a lot of time in doing it right
16:10
and as I like to say working smarter not
16:13
harder yeah I'm not a writer either I
16:16
mean I suck at writing but I'm a talker
16:19
just like you so for me a platform like
16:22
this allows me to take my words and
16:24
create other content I mean everything
16:27
from blog post to newslet letters to
16:29
emails and and even things that I can't
16:31
even think about right the other thing
16:33
that I think the cast magic does that
16:35
you don't get in any other platform and
16:38
it's was thinking outside the box I'd
16:40
like to think that maybe you were
16:41
involved with this a little bit Greg and
16:43
that is the ability to have it create
16:47
stuff that
16:49
um you wouldn't even known that you
16:51
needed right uh going back to your your
16:55
uh comment about running the community
16:57
like that's the whole thing like
16:59
you don't know what you don't know so if
17:00
I can bring people together and go hey
17:03
Karen what are you trying to accomplish
17:06
right oh Sam over here is also trying to
17:09
do that maybe he had came up with a
17:10
prompt that can do it like how do I
17:12
bring you together and build this
17:13
together because otherwise yeah you're
17:15
in a vacuum you're like I know what I
17:17
know and and that is a fixed mindset as
17:20
opposed to how do we create the growth
17:22
mindset of like Rising tide raises All
17:24
Ships it's same prompt your word
17:28
therefore the outputs are going to be
17:30
different are going to be different and
17:31
you've and you've then now created
17:33
Community once again and and that's what
17:35
it what it's about a lot of these
17:37
platforms it's take your show put it in
17:38
there and it's going to give you content
17:40
but what if you didn't want to just what
17:42
if you don't have a show what if you
17:43
need this for something else like maybe
17:45
you have a new client a possible new
17:48
client and you do a sales call cast
17:51
Magic's going to help you with this
17:52
because what they've done is sort of
17:54
gotten into our brains and said you've
17:56
told us you need this we're going to
17:58
build this for you you've told us you
18:00
need this so literally right now for
18:01
those of you I'm going to put a link up
18:02
you can go try it out it's free I mean
18:04
it's compliment go try it out and see
18:06
what it is if you are a a small business
18:09
owner and you take regular potential
18:12
client meetings there's a space in there
18:14
a preset in there that literally says
18:17
record your show in Zoom zap it over
18:20
that's a whole another thing zap it on o
18:22
over and it will literally create your
18:24
pain points your customer Avatar
18:27
everything that you need to know to go
18:29
and make sure that you provide exactly
18:31
what that client needs that's
18:33
groundbreaking to me that's
18:35
groundbreaking because you're it's again
18:37
if you're not good in a particular skill
18:39
set right Greg you can you can use this
18:42
it is it is leveling the playing field
18:44
for a lot but it's also from whatever
18:48
age you are whatever Le uh experience
18:51
you have this is now going to allow you
18:53
to take that knowledge extract more and
18:56
do more as you said work smarter not
18:58
harder right and so I I really encourage
19:01
people and again this is an affiliate
19:03
link we're we're we always need to say
19:05
that if you click on this and um you try
19:07
it out for free we we're going to be
19:09
thrilled if you decide you want to use
19:10
this I'll get a few pennies um great uh
19:14
but that's not why I'm doing this I
19:16
don't promote anything and I don't use I
19:18
don't tell anybody about things that I
19:19
don't personally use and don't love and
19:22
this I love take your cameras out guys
19:24
scan it and just try it out and then let
19:27
us know here's the other thing though
19:28
once you try it out and you love it you
19:30
get to go and and say I I want to join
19:33
Greg weekly on these calls that you do
19:36
uh Blaine is there and you can ask
19:38
questions you can say I really need this
19:40
why aren't you doing this yet or how do
19:42
you do this or why are you do it guys
19:45
Avail yourself to what's out there and
19:47
for those of you who are saying I can't
19:49
do technology I'm either too old too
19:51
young not smart enough I don't have time
19:55
what do you say to them um it's it's
19:58
hard because it's new but everything
20:00
you've ever done that is new once you've
20:02
done it you're like that wasn't so bad
20:05
right you kind of look back in and go
20:06
like wow I accomplished this like it was
20:09
the fear prevented you leaning into that
20:13
discomfort so Greg what's next for you I
20:15
know that you are fully engaged with
20:18
cast magic um I know that you uh work
20:21
with a lot of different people what do
20:23
you want people to know most about you
20:25
right now so that they can connect with
20:26
you and create relation ship um I guess
20:30
find me on LinkedIn uh back to what you
20:33
were literally saying like I will train
20:35
you so if you do go and sign up for for
20:37
uh cast magic like I run three uh
20:40
trainings every week so not only do we
20:43
do a weekly one with everyone and my
20:46
co-founder but like I do the training so
20:48
like you're not alone and that goes back
20:50
to the community concept um I'm working
20:52
on an actual course so like my
20:54
background transitioned into the podcast
20:57
space um soow I've kind of been a
20:59
podcast consultant and expert so I ran
21:02
three different podcast and listening
21:03
platforms gained a great knowledge and
21:06
so I've got a course that's coming out
21:08
in January that I'll be uh helping
21:10
people and uh my big thing is is stop
21:12
calling yourself a podcaster and start
21:14
treating yourself as a brand and once
21:16
you start treating yourself as a brand
21:19
you then realize you invest in yourself
21:21
you invest in tools like a cast magic
21:23
you start doing things that get you
21:25
outside of like I can't do this it's
21:27
like no invest in myself I will see the
21:30
fruits of those labors I love that guys
21:34
go go check this out go check out Greg
21:36
on LinkedIn at Greg waserman uh follow
21:39
him communicate with him create a
21:42
relationship with him and go check
21:44
Outcast magic we we love it obviously we
21:47
love it um Greg thank you so much for
21:50
sharing your Brilliance with the
21:53
audience out here make sure you check
21:55
the links down below we'll have a link
21:56
to the course down there as well people
21:58
can go check that out as well thank you
22:01
thank you thank you and thank you to
22:02
everyone who is here we know you have a
22:04
choice as to how you spend your time you
22:06
chose to spend it with Greg and I and we
22:08
are grateful go out give someone an
22:11
awesome day
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