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The Digital Transformation
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Jul 18, 2019
Caren and Ross Brand talk about The Digital Transformation: Transforming lives through Real Reality TV. They talk about how to start with what you have. Get things as you need them and let the gear come up to the level of your broadcast. Anyone can create and put their message out there and have conversations in whatever format works best. The digital transformation has made it all so much easier. #livestream #digitaltransformation #RealityTV @LivestreamUniverse founder Ross Brand is the Host of Livestream Deals, Brand On Broadcasting and the Livestream Universe Update. He was selected as one of “5 Live Video Experts to Follow” by Switcher Studio. http://www.carenglasser.com Subscribe to the channel: https://www.youtube.com/@carenglasser Follow us on Twitter: http://www.twitter.com/carenglasser Follow us on Facebook: http://www.facebook.com/carenglasserlive Follow us on Instagram: http://www.instagram.com/carenglasser
View Video Transcript
0:00
we are talking about the digital
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transformation with my special guest
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founder of the livestream universe
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Ross brand on today super boomer
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lifestyle show
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hello everyone karen glass are here and
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welcome to the show i am so glad that
0:17
you're here the super boomer lifestyle
0:19
show is all about super boomers and
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beyond and what this is a show that's
0:25
gonna enhance your lifestyle your health
0:26
empower you and more I am your
0:31
livestream host for today I'm no
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actually your livestream host every
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single week so it's not unusual today
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and I know that we have a great show
0:37
today so if you're on a replay I'm
0:39
thrilled you're here on replay make sure
0:41
you let me know in the comments before
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I'm on replay and if there's something
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that really strikes a chord with you
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make a comment there because I know I'm
0:48
gonna come back and I'm gonna respond
0:50
and I know that my special guest Ross
0:51
brand is gonna come back and he's gonna
0:53
respond as well now if you are online
0:55
even better make sure to comment down
0:59
below because we're gonna bring your
1:00
comments right up onto the screen
1:02
Ross is going to be answering these
1:04
questions I'm gonna be answering these
1:06
questions we're just gonna have a grand
1:08
old time and lastly if you would be so
1:13
kind share the show there's a button
1:15
right below click that button share it
1:17
out get the rest of your network over
1:18
here because we need them I need you
1:21
Ross needs you and we're gonna start the
1:24
show right now so today my very special
1:27
guest is Ross brand his his history is
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pretty cool he is like he's the king of
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livestream he's been doing a long time I
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think maybe even longer than me maybe
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I'm not sure but he is the host of
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livestream deals he is also the host of
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brand on broadcasting and live stream
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universe update he was selected as one
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of the five live video experts to follow
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how cool is that buy switcher studio and
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he's going to be hosting the live video
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panel at social media week in Lima not
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to be confused with Lima Ohio we're
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gonna talk a little bit about that so
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who better to talk about technology and
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digital technology then the very own
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Ross brand so we're gonna bring them
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right into the show Ross how are you
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today
2:10
hey Karen thanks so much for having me
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well I'm thrilled I am so thrilled I you
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know I'm a geek I'm a geek you're a geek
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we've talked it before i've been i've
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been i've been honored to be a guest on
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your show and i'm thrilled that you're
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on the show today we're gonna be talking
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about all things technology i would
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comment up here wine up Joey says Ross
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is the king of livestream love it yes he
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is I'm the queen but he's the king so
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this is the super boomer lifestyle show
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right so we have to talk about super
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boomers I know that you're not a super
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boomer but that's okay I'm gonna define
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it then I'm gonna ask you if you were a
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super boomer how would you define it i
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define super boomers as not being
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defined by their age it's how they show
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up in life it's their attitude they're
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not afraid to do anything they don't
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take that number and say well I'm a
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certain age and I can't do that they are
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fearless so Ross if you were a super
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bloomer what would you what would you
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think of that would me I think it means
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somebody who's you know just living a an
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active life in however that manifest
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manifests itself either mentally
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physically emotionally through their
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work through you know keeping keeping
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active in other ways having an open and
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accepting mind towards technology and
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change without losing sort of their the
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roots and what they're grounded in so I
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think it's somebody that sort of just
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the is able to adapt and be adaptable as
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as time changes and and also to you know
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go after what they want in life and
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realize that you know life is is is
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getting longer and longer people are
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living longer better health and
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certainly you know you don't retire
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relax for a few years and you know and
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you you may have your retirement may go
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30 or 40 years or you may end up working
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until you're 70 80 90 because you love
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what you love what you do not because
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you have to write you know Ross
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I'm gonna make you an honorary super
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boomer is that okay so today we're
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talking about the digital transformation
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and how we're transforming lies to what
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I call real reality TV because you know
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we all know that reality TV is scripted
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right you've got you guys know that
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right it's scripted and this is not
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scripted what we do here on live stream
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I know that what Russ does and when what
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Joey Garrity does and what Kat Williford
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does they they're not scripted they know
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what they're gonna talk about but they
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talk from the heart and they talk in a
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reality sense but real reality so when I
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say digital what does that mean to you
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Russ um pretty much it's the age that we
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live in right it's we live in a digital
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age or our phone is a form of digital
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communication or our computers are you
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know this form of broadcasting is all
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digital it's all online it's all
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delivered over the Internet
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it's also you know it's instead of
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analog which is you know tape reels it's
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you know we transfer our files and ones
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and zeros and all and I think to
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summarize I think it's made it it's made
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this error really easy for people to get
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involved in everything from live
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streaming to podcasting to video
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creation to blogging to all these things
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you no longer need you know to beat past
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the gatekeepers and you know have
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expensive equipment and studio time and
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and all that anybody can really create
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and and put their message out there and
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and talk to people and and and have
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these conversations in whatever format
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works for them but the digital world has
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made it all so much easier and possible
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and you know because we're talking about
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super boomers when we're talking about
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people that maybe or get scared by this
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whole digital thing before we got on the
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show is telling you that my mom god
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bless her she's 83 years old I adore my
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mom and she is insistent that she is not
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on Facebook
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but she's insistent typing
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me on Facebook that she's not on
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Facebook so I think there's this whole
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misnomer of really what social media is
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am I really in it am i outside of it am
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I being digital and it's scary it's
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scary for so many people can anyone
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become a live streamer absolutely this
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is all you need
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I know we use desktop and production
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platform and all that and webcams and
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microphones but really all you need is
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this this this mobile phone that you
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have a smartphone it's if you have a
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relatively current one and you've got a
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terrific camera within it right on the
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microphone that's built into it isn't
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bad there are little mics that you can
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add on to it but you can certainly go
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live with the phone as it is and you can
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communicate in live streaming can be
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doesn't have to be a talk show like
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we're doing here it doesn't have to be a
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press conference or something formal it
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can be sharing a moment in your life a
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walk down the street a visit to the
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beach playing with your kids or
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grandkids it could be any number of
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things you don't even have to be on
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camera it's just the chance to share
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what you're experiencing and and your
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life with other people in the moment
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something that wouldn't you know you're
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only gonna see at that time right right
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and people can can engage in a
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conversation where as you know with
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recorded video it's it's it's not the
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conversation people will go back
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watching it's great probably you know
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more views on high scores on replay than
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we do live perfectly fine way to enjoy
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it but there's something special about
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connecting with people in the moment
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whether it's people commenting in the
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chat on the show like this right people
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you know putting in their thoughts on
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whatever it is you're showing with your
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phone as you're going so it's
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interesting that you brought up the
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phone and and the
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people can use their phone I mean guys
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you can go live on Facebook on your
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phone you can go live on periscope scope
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also part of the Twitter thing you can
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go live on on your phone there's
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actually a way just to go live on your
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phone there's built-in programs on your
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phone all you have to do is push the
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button
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I personally even though I will go out
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and about and I'll ask people with their
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super boomer you know what they think a
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super boomer is and I'll do it on my
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phone I tend to do it on the computer
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because of the ease of use and this is
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one of my favorite cameras that I use it
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connects to any kind of PC any kind of
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Mac it is the Logitech c920 I think
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you've seen this before right rough yeah
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I have the 922 but I would recommend the
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920 just as much as the 922 I think that
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they're perfect for people who are
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live-streaming from there exactly and
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it's a great way to kind of I think jump
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in a lot of people will say well why
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can't I just use my my webcam that's
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built into the computer I always like to
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tell people that if you can just it's
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just a little bit of money doesn't these
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cameras don't cost that much if you can
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improve your video it's going to make
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your show a whole lot better also you
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talk about audio let's talk a little bit
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about audio how important is that oh
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it's I think audio is the most important
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part of your live video because
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essentially we're doing a talk show
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so if our video went out and people
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could still hear the conversation right
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they'll still still still stick with us
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our vo goes out as wonderful as we are
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to look at there's really no show
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without being able to hear the
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conversation so much of what we're doing
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is still what we're sharing through you
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know through our verbal you know
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communication right right right and so
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anything you can do to upgrade the
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quality of audio inexpensively you can
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get a microphone like this this is the
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Samsung q2u it's a little USB microphone
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right you plug it right into your
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computer and you could put one of these
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little wind screens on it in fact I
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think they come with these now maybe get
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a little boom arm to hang it on
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and you're gonna sound really pretty
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good yeah really good that's what I used
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I mean this is this is 49 to $59 and
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it's what I used for the first two plus
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years then you can get a more expensive
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broadcast like but then that requires
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mixers and and and other things to make
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it work but I I say start simple yes
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improve your audio your webcam and just
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you know a USB microphone and these also
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double as XLR microphones meaning the
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three prong thing so as you grow and you
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want to mic or I won't use it you know
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with a mixer or a recorder or some other
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type of setup exactly you you can do
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that so that's what I would recommend
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the Samsung Q to you some people like
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the ATR 2100 but those are the two I
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think they're great starting mics for
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this and frankly they're broadcasters
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who've been doing this for years and are
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extremely talented and they're still
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using one of those motors absolutely and
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I know that you have a great resource
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for people to go check out I put it up
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on the screen livestream universe calm
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for it /resources because as I said you
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really you're the master in this and
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you've been doing this a long time and
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you're able to share some of these
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resources for people to be able to use
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you know they you guys can pick up the
12:30
the webcam if you want and in the super
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boomer lifestyle come it's there
12:36
another thing that I like to use and I
12:37
don't have them set up over here today
12:39
but I it's lights you know and this is
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one you want to take the next step right
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the next step you got your camera you've
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got your microphone
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maybe the Lighting's not so great maybe
12:50
you need to add the lights and again you
12:53
can pick these up in the store but
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there's all different kinds and and
12:56
let's talk about it lights I mean
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there's different thoughts about how
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lights should be done they be should be
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on either side of you they should be
13:03
behind you they should be in front of
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you you should never be in a window what
13:06
are your thoughts on that you know this
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is an area that I still have to you know
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get up to speed on coming from a radio
13:15
background
13:17
okay I've started to learn about the
13:19
camera and you know trying to look at
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the camera more instead of sort of the
13:24
radio on TV thing where it's like I'm
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talking like this and the cameras over
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here but I have lights on both sides of
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me they're not you know photography
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lights or studio lights they're just you
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know one's a floor lamp and one's a desk
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lamp but they're on both sides of my
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computer I'm in front of a window where
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you know the shade isn't very dark so
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some natural light and then the webcam I
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have can give a little bit of backlight
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fill behind me I don't even believe I
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have that on now I can see what it looks
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like all right let me just try it
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I think what's a little bright maybe I
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kind of watch and some guys I don't want
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you to get freaked out by this because
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Ross is giving us a whole list of things
14:13
that you can move into but you don't
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have to start that way I mean you can
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start with your webcam on your computer
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you can start with gummi I use ear buds
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you can start with your ear buds if you
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want these are things that if you want
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to take your streaming to the next level
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let me put up a comment right now this
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is from cat Willeford who by the way cat
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just started her very first live stream
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she has a new tool out called the
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heroines journey and she says feels to
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me like live streaming is growing in
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popularity due to a hunger for
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connection and in the world of social
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media people talking in the moment is so
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needed I agree absolutely I agree and I
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think you have to look at what the
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strengths are in each each kind of
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medium so what is it like something that
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radio does better than TV
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it handles breaking news because all you
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got does get somebody on the phone from
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the situation what is what is you know
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live streaming do that's better than
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radio or TV and that's facilitating
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these conversations amongst peers and
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it's it's so much more unscripted than
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even live TV because you're not reading
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into a segment and out of a segment and
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it's not broken up by commercials and
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all but that's why I call it
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reality because it is real it there is
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there is not scripted we Brandi Salazar
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who was on the show a couple weeks ago
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she is one of the authors of miracle
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morning for couples awesome book awesome
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book she says there's something special
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about connecting with people in the
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moment like right now you know it's
15:46
about shining the spotlight Joey Garrity
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always says shining the spotlight on
15:50
others brings the spotlight back to you
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and so when we highlight people and let
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them put their comments up there and we
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can converse with them and they can
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converse with us I just think it's a
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game changer
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yeah and for instance coming on your
16:05
show now I get to know people in your
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community better at some point you're
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gonna come on my show and then you're
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gonna get to know the people who show up
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for me each time I do a live show and
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you're gonna talk with them in the chat
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and there's you know like you said
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sharing the comments on the screen and
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bringing in questions and all that yeah
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they do that on live television right I
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have a question I don't get to type that
16:30
in the chat and they ask it - you know -
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one of the guests on the show and even
16:36
in radio it's very selective a few
16:39
people get to call in but there's not
16:42
this running chat and and in fact live
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TV or live radio could incorporate a
16:47
live chat with their shows but Shh
16:49
let's not give them the idea because
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it's what we have that's better than
16:53
what they I know I know I know I know
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I'm laughing so Kat says she uses a desk
16:57
and a floor lamp to just like you and
16:59
she gets going
17:00
I'm just looking here see what comments
17:03
we have here Oh Kent Willeford she's
17:05
laughing she goes lol I still have tape
17:07
reels maybe I'm a super boomer in the
17:10
digital age with ties to the analog that
17:15
is awesome
17:16
tell me why you do what you do what is
17:19
the why behind what you do I enjoy these
17:23
conversations I enjoy talking about
17:25
broadcasting talking about
17:27
live-streaming and podcasting and video
17:30
creation and the latest trends and the
17:34
gear and the people who are doing it I
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love to shine the spotlight on people
17:40
who are talented at doing this but also
17:43
on people who are
17:44
creating products and services in this
17:47
area I love going to the events and
17:50
covering them I just enjoy every part of
17:55
of the process and I loved my time when
17:59
I was in radio I loved being on the air
18:01
and and and all that but it's different
18:03
when you're working for a company and
18:05
you know being able to work
18:07
independently and and have my own home
18:10
studio and do it the way that I want to
18:12
do it and talk to the people and have
18:14
the conversations that I want I I
18:17
enjoying this farm more than I ever did
18:21
you know my first career in broadcasting
18:26
totally is my passion I want to bring up
18:28
Amy
18:29
great info Thanks eating lunch with all
18:31
of you so Amy is the guest gonna show a
18:33
couple of months ago and she is starting
18:35
a new podcast so Amy I'm going to
18:37
encourage you to go pick up from Ross
18:40
some of these resources because I know
18:43
you're you've been asking me and Ross
18:46
actually has the answer so go check them
18:47
out over here and and take a look at
18:49
that Ross there's many different ways
18:52
that people can follow you they can
18:53
stake and follow you on twitter and
18:55
that's at i Ross brand and when they tag
18:58
you I know you're gonna tag them back
19:00
you're gonna respond because that's what
19:02
we do right also on Instagram at Ross
19:05
brand one and that's different than the
19:07
in Twitter sometimes people have the
19:09
same names but notice that these are
19:10
different and these are ways they can
19:14
connect with you right you know that you
19:16
also have a web page I don't happen to a
19:18
web site do do can I send them somewhere
19:21
or is it just that simply live stream
19:23
stream universe calm okay I'm gonna do
19:26
that and then there's there's that
19:31
resources page they can click at the top
19:33
and that'll show some of the gear that
19:35
we talked about and there should be
19:39
something there for people at whatever
19:41
level that they're at and it's all gear
19:43
that I've used myself or just know from
19:46
my time doing this that write reviews
19:50
and and trusted sources and things like
19:53
that but almost everything that I've
19:55
used myself so so you know we were we
19:58
were
19:58
beforehand you said I guess you're not
20:00
at social media world today in San Diego
20:02
and I said no but you know maybe next
20:04
year you're gonna come and one of the
20:06
things that we talked about is the fact
20:07
that when you travel and you're a geek
20:09
you have all these cords you have your
20:12
you know your portable microphones and
20:15
and your cords and your phone and all
20:18
these things I happen to love this I
20:20
walk around with this sometimes even
20:23
when I'm not traveling I collect
20:24
everything how do you take everything
20:26
with you so I have a compartment in my
20:30
suitcase that separated from where the
20:34
clothes are and all the wires and almost
20:39
everything goes in there except the most
20:40
fragile items which go in a backpack and
20:43
never never leave my side I think some
20:47
type of organizer is great I put
20:50
everything in a separate plastic baggie
20:52
with a tag on it so I know what each
20:54
wire is for and goes for but I gotta say
20:58
being organized like you showed there is
21:00
such a huge advantage and then traveling
21:05
light as light as you can take what you
21:07
need but you know I used to are on the
21:11
side of taking much more than I would
21:15
I'm realizing that the less you take
21:18
less is more your setup is and the
21:22
quicker it is to put it together and the
21:24
less bright to carry the more likely
21:27
you're gonna have it way more likely
21:29
you're gonna go live or you're gonna add
21:32
video or you're gonna record that
21:33
podcast interview so you may not have
21:37
the perfect studio setup that you have
21:40
at home but if you have you know good
21:44
enough is is good enough well yeah and
21:47
just you know I think it takes away the
21:50
barrier to entry and doing stuff like
21:52
this when we get caught up but like I
21:54
have to have all of this stuff and then
21:56
it's like you don't know where to start
21:58
bring your phone maybe a little lapel
22:00
mic you can wrap it up and just have it
22:02
there and you're good to go I tend to
22:04
travel with a jet pack so that I have
22:07
internet where
22:08
I am if you're live streaming guys you
22:10
have to have internet so that is one of
22:11
the things that you have to have ro says
22:14
less is more that's right less is more
22:18
any last minute thought you'd like to
22:19
share with our audience um I'll just go
22:22
with the travel thing another thing
22:24
that's very handy is a little little
22:25
handheld tripod so if you want to bring
22:29
so you want to be on camera or bring
22:31
somebody else on you can hold it away
22:33
from you of course you can do it with
22:34
your hand but if you have and if you
22:37
have something that stretches out a
22:38
little bit then you can show behind you
22:41
and and so forth at events and also it's
22:44
easier to get more people into the into
22:47
the image so I think that's that's so
22:50
hugely important and then you know the
22:53
rest of everything is really in your
22:55
phone I mean it's all it's all there and
22:57
you can record good audio and you've got
23:01
good video with your phone and and and
23:05
do it that's what I say you do it and
23:07
then if you realize there's an area that
23:09
could be improved by something here then
23:12
get the gear the kind of levels up to
23:15
the content you're creating I think when
23:18
people run out and they get a lot of
23:19
gear first and then you realize okay my
23:22
content what am i doing like I've just
23:25
spent all that it puts a lot of pressure
23:26
on you it's like I spent all this money
23:28
and I don't have a hit show yet or
23:31
whatever correctly start doing things
23:34
with the tools that you have right then
23:37
you know like I said getting a
23:40
microphone for your desktop broadcasts
23:43
or as Karen mentioned the webcam those
23:46
two things are really essentials you
23:48
can't go wrong with that but other than
23:50
that you know get things as you need
23:52
them God my shows good now and the
23:56
lighting could be better you know let
23:58
let the gear come up to the level of
24:01
your broadcast I love that that's a
24:03
great quote Russ let the gear come up to
24:05
the level of your broadcast I love that
24:08
that I know that somebody's going to put
24:10
that quote down there Joey I love that I
24:14
I I really I really do love that you
24:17
know um I really enjoy talking with you
24:19
maybe because we kind of like the same
24:21
thing but you're great guy
24:23
and you are showing people how they can
24:25
do this with with little or no no
24:29
technology basically they can take their
24:31
phone and just go out there guys if
24:33
you're watching live you're watching on
24:35
replay tell me when you are gonna go out
24:37
and do your first life if you haven't
24:39
done a live yet let me know when you're
24:41
gonna do your first wife if you have
24:43
done lots of life put your show in there
24:46
I'd love to see where your live shows
24:48
are so that we can go visit and watch
24:50
your show so put your live shows down
24:52
there Kat make sure you put your live
24:53
show in there Joey put your live show
24:55
rose I know you have a live show that's
24:57
coming out put your shows there we would
24:59
love to support you and share you out
25:02
Ross thank you for taking time out of
25:04
your very busy day I know that you have
25:06
lots of things going on and I so
25:09
appreciate you oh thanks so much for
25:11
having me this is so much fun I see we
25:13
are very much like minded on lighting
25:17
and the whole the whole digital media
25:19
experience so it's great to be here and
25:23
can't wait to continue the conversation
25:25
absolutely I get to come on your show
25:27
next evening and we will talk soon I'm
25:30
gonna drop you into the greenroom and
25:32
I'm ready to do my super boomer moment
25:37
and this is the time where I talk about
25:40
something that struck me that that I
25:43
really want to share with everyone um
25:45
you know I love technology I do I love
25:48
technology but even I get overwhelmed by
25:50
the amount of new technologies that's
25:53
out there sometimes I will look at
25:55
things that come into my email box and
25:56
I'll say oh I don't want to learn
25:59
another thing I my head is already
26:02
exploding but you know what I remind
26:04
myself that maybe I don't need to know
26:06
everything laugh out loud
26:08
I think I do because when we're the
26:10
experts and I'm sure we're us we'll say
26:11
the same thing you do need to know
26:13
what's out there so I encourage everyone
26:16
that as you jump into this reach the
26:18
level of what you're doing you as Ross
26:20
said you do not need to jump in and
26:22
become that expert livestreamer right
26:24
off the bat Kath I'm sure you would tell
26:26
us the same thing right
26:27
I want to thank everyone for being here
26:29
today because we know that you have a
26:31
choice as to how you spend your time and
26:33
you chose to send it with us we are
26:34
eternally grateful
26:36
so go out and give somebody an awesome
26:38
day and join us next week on the next
26:40
episode of the super boomer lifestyle
26:43
show goodbye everyone
#Online Media