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The Power of Live Broadcasting with Belive.TV
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Jan 31, 2017
The Power of Live Broadcasting with Belive.TV On today's show Caren talks about the power of Live Broadcasting with the brains behind Belive.TV. The CEO, Daniel Mayer has worked as a Product manager since 2009. He co-founded 3 Startups and 1 exit and loves to Snowboard. CTO Tzafrir Rehan previously worked at Google, has been a Social Media enthusiast since 2006, Multiplayer Gamer, experienced in creating and managing communities and a musician at heart. Some of the things we talk about: 1. When their journey began 2. The story behind how they built their first live broadcasting product (AweVid) 3. How they are pivoting to Facebook Live as BeLive 4. Updates! Go and create your first broadcast through BeLive! https://belive.tv. There are currently 2 formats in public beta to choose from: Q&A (you are on camera alone) and Face to Face (invite a guest to join you) Follow Belive.TV Facebook: https://www.facebook.com/BeLiveTvApp/ Twitter: https://twitter.com/BeLiveTv_ For more information or to schedule a complimentary strategy session with Caren: Http://www.ConnectWithCaren.com My Direct Links, Programs & Equipment I use for my Shows & Promotion:
View Video Transcript
0:03
hello everyone Karen Glasser and this is
0:06
the passion point this is the show where
0:09
we follow fashionistas from all around
0:10
the world who are following their
0:12
passions making a living doing what they
0:14
love and today I can't even begin to
0:17
tell you how excited I am to have these
0:20
two gifts on the show they are the
0:23
brains behind be live dot TV that's B e
0:26
Li ve let's let's just put this up here
0:29
because I can be live dot TV I am just
0:36
we've been yakking before the show and
0:38
I'm going to introduce them right now
0:39
and will continue to yack the CEO of the
0:42
company is Daniel Mayer and he has
0:46
worked as a project manager since 2009
0:48
he has co-founded three startups and he
0:51
also likes to snowboard just in case you
0:53
were wondering
0:54
and our CTO is suffering rayon and he
0:57
previously worked at Google he has been
0:59
a social media enthusiast since 2006 and
1:03
he's the musician at heart I love that
1:05
and love music myself I want to welcome
1:07
you guys to the show Daniel and sufferer
1:10
join us at the passion point how are you
1:12
today guys thank you hello Rick familiar
1:17
we're just delighted that you're here
1:19
and I have been talking about you guys
1:21
and about be live TV for as long as you
1:24
guys have been around in terms of this
1:26
particular platform and we always like
1:28
to start our show with the definition of
1:30
passion and so today we're going to talk
1:33
about passion in terms of Webster's
1:34
dictionary Webster says that passion is
1:37
an intense driving or overmastering
1:41
feeling or conviction
1:43
what do you guys say what is passion
1:44
mean to you I think for independence
1:49
it's like I'm a Festool I'm basically
1:52
followed by actually it's the only
1:55
things to eat we have on the first steps
1:57
each company and it's it's like the only
2:01
thing that you have it's the passion in
2:03
with this passion you need to bring all
2:05
the other stuff into into the company to
2:07
start up into your life and separate
2:11
definitely agreed because a lot of the
2:14
time at the early stages of the startup
2:17
and layer Daniel hotel about what we
2:19
went through on the way to be live a lot
2:23
of the time everything you have is the
2:24
only passion and that would keep
2:28
spoiling every day getting up coming to
2:30
work doing that doing the routine again
2:33
sometimes succeeding sometimes not
2:36
succeeding and coming back with your
2:38
head full yeah you know what I kind of
2:41
like calling it failing your way to
2:42
success right because if you don't if
2:45
you don't have all the different
2:46
failures you don't know what you need to
2:48
either improve on or move forward so I
2:50
think it's a good thing I totally think
2:51
it's a good thing let's talk about your
2:54
story where did you guys meet how did
2:56
you guys connect so we actually met what
3:01
what was it like twenty something years
3:03
ago maybe twenty two years ago at the
3:06
fourth grade so we've been friends
3:11
really since a very early age and we've
3:14
been in their scouts together and later
3:16
life also brought us to be in the Army
3:19
together we spent boot camp indistinct
3:22
tent one bed next to each other so that
3:26
life really took us on this long way
3:29
that later we managed to take that
3:33
friendship and turn it into a
3:34
partnership and run this business
3:36
together so I know that you started with
3:40
your first live broadcasting product
3:42
called Ovid what was that about
3:44
so of it was all about crowdsourcing
3:49
mutti mutti crowd live broadcasting
3:53
platform it's a lot of people joined
3:56
together and to one broadcast and then a
3:58
producer is managing the broadcast
4:04
network is it still around yeah it's
4:08
still up still there
4:09
we are not like I'm supporting it
4:11
anymore and we would support out of it
4:14
for one and a half year and and what I
4:18
can share with you it's all we made all
4:20
the broadcast our users made you know it
4:23
in one enough here we
4:25
during today and a half of day every
4:27
half of day in live we are doing the
4:29
same amount of vodcast
4:31
we did in one and half year with that of
4:33
it so just to compare those two products
4:38
Wow okay so what do you attribute that
4:40
to why do you think that is well of it
4:43
was a bit ahead of its time the idea was
4:47
that when there are outdoor events going
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out like concerts or newsworthy events
4:53
then people put crowdsource
4:56
and work together to broadcast it so it
5:01
really worked great we created a really
5:03
amazing product that that really works
5:05
and does that and creates wonderful
5:08
documentation of events but it was
5:11
extremely hard to to explain to people
5:14
why they should use it and to find the
5:17
person that has the the willpower to
5:20
make it happen like collecting together
5:23
and to arrange everyone it's like the
5:27
number one thing that we learned that if
5:31
you have something really great it still
5:34
has to be also really simple to use and
5:36
really simple to get started with
5:38
otherwise it's just you and your great
5:41
thing and it's really hard to get people
5:43
to use it well you know it's funny we
5:46
were talking about that even before the
5:47
show started and one of the things that
5:49
I totally love about the live TV is the
5:52
ease-of-use there is no barrier to entry
5:55
almost almost anyone can do this if they
5:58
can click and type a title and just go
6:02
live so tell us about you you made the
6:04
the I guess the path went from Ovid and
6:07
then you went straight in to be live TV
6:10
yeah yeah that's true so on when we work
6:14
on that when we recognize that the
6:16
reason a big potential for what's going
6:20
on with the Facebook life and we saw on
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the amount of broadcast and the amount
6:24
of users using it and then we realized
6:27
we had a great platform for live
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broadcasting we of course me down to
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change it and to modify it to the
6:33
specific use cases they're looking to
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ever with be live and that's what we did
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it took us something like a month I'm
6:40
working and developing them the first
6:42
product be live the Q&A format then it's
6:47
much more easier and you know you don't
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have any any kind of things that
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suffering is mentioned before and when
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you want to create a broadcast with Ovid
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you need a producer you need a lot of
7:00
people you need all those things and
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with be live QA you just need to be
7:05
yourself in your computer to clicks in
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your on there
7:09
you're alive you can broadcast no matter
7:11
to whom wherever you want whenever you
7:14
want and then it's just the magic of
7:17
simplicity and making a good product so
7:20
let's talk a little bit about the
7:22
product
7:22
bee-lieve allows you to do what we're
7:24
doing right now right where do i I'm on
7:27
a camera you're on a camera you're
7:29
sitting in Israel I'm sitting in Napa
7:30
California and yet we are look like
7:33
we're sitting together in in one shape
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or form which is really great I mean
7:38
it's a great way to reach your target
7:40
audience a great way to interact and you
7:42
were saying to me earlier that that
7:43
really is the intent of this is to
7:45
create that interaction create that
7:47
conversation can you talk a little bit
7:48
about that sure um the I think the term
7:53
the first tool of engaging your
7:55
community is I'm taking them we need you
7:58
to the generally and the first product
8:00
that we launched the QA giving you the
8:02
option allow you to show the comments
8:04
and your community your followers gave
8:07
you and when we as a humans see
8:11
ourselves on a broadcast see our picture
8:14
and what we wrote it give us a
8:16
recognition and we love the cognition
8:18
everybody loved the recognition
8:20
everybody loved to see themselves and to
8:22
things that time someone is care about
8:24
what they have just read them so that
8:26
was the first step the unit second step
8:28
was taking some parts of your community
8:32
into the workers what we are doing right
8:34
now you know you send us just a link
8:36
again two clicks and we are with you in
8:38
this broadcast and of course there is a
8:41
long journey and form here and a lot of
8:44
other stuff things that that after you
8:46
can can help me when mention and the
8:49
next steps that there
8:51
we'll try and we are doing those days
8:53
but let's not go to the updates yet
8:56
though let's not go to the updates I
8:57
want to keep that to the end okay I want
8:59
to really keep people good but it's also
9:03
important to say like when we looked at
9:05
Facebook live and what people are doing
9:07
with it and how people are finding
9:09
success one of the major things that we
9:12
recognized was that when you just like
9:16
you have a lecture and you put it on it
9:20
doesn't really work if you're not there
9:22
to interact that's not what people are
9:24
there for because people on Facebook are
9:27
not like hey I have a spare hour I want
9:30
to lean back and watch this guy give a
9:32
lecture they're like in the moment I'm
9:35
here i'm social be with me let's talk
9:37
together and when you feel that you let
9:40
the community explode and all the
9:42
features that we give are revolving
9:45
around that there are letting the
9:46
community take part of the broadcast
9:49
feel like they're creating something
9:51
together and really create something
9:52
together that that's like the most basic
9:57
enjoyment and needs of people come from
10:00
doing things together and reaching the
10:02
full potential of the community and
10:04
everything that we make is for letting
10:07
that happen so how did how did you
10:10
decide well at the time we were working
10:16
on this on off it which was a live
10:18
streaming product and if you follow the
10:21
tan lines and you like piece the pieces
10:23
together when we started of it there was
10:26
no live streaming
10:27
definitely not from Oba it was a market
10:32
consensus that this is a dead market
10:34
live streaming is dead
10:35
everything was tried and the technology
10:39
was all there in like 2008 2009 I
10:42
personally I live broadcasted shows from
10:47
a Nokia one of the first 3G devices I
10:50
was already on quick live broadcasting
10:53
it was immediately sent out to my
10:55
facebook my Twitter my it was think rise
10:57
to YouTube the technology was there so
11:01
it was never a technological problem so
11:03
we came at it
11:04
from the social solution that you work
11:06
together and while we were working and
11:09
proving ourselves and doing our first
11:12
steps in the startup world
11:13
what happened around us was that Twitter
11:17
came up with their social live video
11:19
platform mm-hmm meerkat came up and
11:22
since also and Facebook live came in
11:27
with full force and when we say full
11:30
force we mean they gave crazy
11:32
distribution to videos so Facebook
11:36
Claire was the first to not only give
11:40
people incentives to broadcast but also
11:42
they figure out the part of watching
11:44
because we're broadcasting as we want
11:48
people to watch and Facebook is the
11:50
first place the first video platform
11:52
that not only brings you to people that
11:55
care about live videos they bring your
11:58
video to people that care about you and
12:00
they never saw a live video until that
12:03
moment and they saw this interesting
12:06
engaging video in your stream and they
12:08
engaged with it right that's something
12:11
that we realize that Facebook really
12:13
cracked and it became exponentially hard
12:17
to compete with that so we realized hey
12:21
this platform is gonna win wherever we
12:24
fight it or not be it's not worth the
12:28
fight
12:28
so we realized that if we take our
12:32
technology which is extremely flexible
12:34
right now we're really not using it to
12:38
its full extent at all so we decided
12:42
what if we take this wonderful flexible
12:44
technology and create engagement with it
12:48
so that at that point things just we can
12:52
begin moving one attraction it's it's
12:58
interesting one of the things that I
12:59
notice is that we're you you don't
13:02
always have to rely on the people coming
13:04
immediately and watching you live
13:06
because this stuff stays forever it's
13:08
evergreen and for those of you who are
13:11
watching and saying you know oh I think
13:13
I might want to try this now
13:15
realize that when you put a video
13:17
product in video assets out there we
13:20
know that the attention span of people
13:22
out there if there's a video out there
13:23
they're going to watch it maybe two and
13:24
a half minutes static text maybe less
13:27
than ten seconds and so video is where
13:29
it's out live video is completely where
13:32
it's out because it will live forever
13:34
and I know personally when I do these
13:36
lives no matter how many people I had on
13:39
in the beginning it grows exponentially
13:41
I mean as the week's go on because
13:44
people will come back and watch her or I
13:45
will download the video and I will use
13:47
it as part of a blog post or I will
13:50
repurpose it do you guys are the
13:53
proponents of that of repurposing the
13:55
content that we're creating with these
13:57
lives that's definitely something that
14:03
we're looking at because we see we're
14:06
always looking at what our users are
14:08
doing that's like our number one source
14:10
of information right thank you we have
14:12
our guesses then we look at what people
14:13
are doing and our guesses are not always
14:16
correct and usually not correct and then
14:20
we we see okay so this is their the new
14:22
reality and we're seeing that people
14:25
really do a lot of that downloading the
14:28
video and uploading it to other places
14:31
of where they also have communities that
14:34
they want to engage and that's perfect
14:36
that's what we're here to enable so
14:39
we're definitely looking at that and
14:42
considering it when we'll think of
14:44
future features so one of the things
14:46
that you have that has up the game with
14:48
Facebook is that what we're doing right
14:51
now because on Facebook if you're using
14:53
Facebook why what are you doing you pick
14:55
up your phone right and you either put
14:57
it on a tripod or you stand there like
14:59
this so you turn it around and it's just
15:00
you the fact that you can have more than
15:04
one person on with you really ups the
15:06
game at least in my opinion it really
15:09
ups the game is there is there anything
15:12
on the horizon that's going to be more
15:14
than just two cameras are we going to be
15:16
seeing some other things coming from you
15:17
guys like what oh maybe three cameras or
15:21
four cameras I don't know maybe four
15:24
maybe me
15:27
okay you guys are now teasing I'm good
15:29
so tell us what's coming up what what is
15:32
coming up with me life okay so we have a
15:37
new format and you broadcasting format
15:39
in the oven and we like to cook to build
15:42
to structure the broadcast in formats so
15:46
you can how you create a Q&A one two
15:50
three it's you comments are coming
15:52
showing them on the screen answer
15:54
questions you currently use the
16:03
interview format where it's where two
16:06
faces from this side but basically it's
16:08
two cameras talking to each other so the
16:12
next format we don't have a final name
16:15
for it yet but it will be a more
16:18
advanced format that will be people that
16:21
are already have some experience in
16:25
using our systems and/or other systems
16:27
that do live broadcasting and I want to
16:31
go the next step to maybe bring more
16:35
people into the broadcast to maybe
16:38
switch between angles in a different way
16:42
we still don't have it finalized but we
16:46
did have an early early early adopter
16:48
use it and it was a broadcast that was
16:53
four hours from around the world and
16:56
multiple guests came in and out during
17:00
the broadcast and that's something we
17:04
can already hint to that will that
17:06
formant will have the ability to control
17:08
on which guests coming to the broadcast
17:11
at which time so you can have like you
17:17
will be able to have guests many guests
17:20
joining ahead of time and like
17:24
introducing them into the broadcast in
17:27
and out over time I know I'm not telling
17:30
much I may be over teasing here I'm
17:33
excited I'm or you might they be telling
17:35
not a lot but I get it and that
17:37
is freakin awesome we actually tried to
17:40
hack your system a couple of weeks ago
17:42
by having people come in on the link and
17:44
then going and then have somebody else
17:46
click on the link and coming in so we
17:48
did kind of play with that a little bit
17:49
but oh my gosh guys if you're listening
17:51
to this you need to be listening to this
17:53
this is going to be monster monster
17:56
monster monster
17:57
so I want I would love for you to talk a
18:00
little bit about I mean you're obviously
18:02
following your passion you talked about
18:04
the failures that you needed in order to
18:06
move forward what would you tell
18:08
somebody that came to you that says you
18:11
know I've lost my job or I've been laid
18:13
off or I've been I can't find a job I
18:15
think I've lost my passion I don't even
18:17
know what to do what would you tell them
18:19
how to find their passion or how to
18:21
follow a dream you have any wise words
18:23
to share with our viewers that might be
18:25
in that boat right now
18:26
so fashion it's a big world I mean when
18:31
people known about the unpatient
18:34
it's it's high level of fun of knowing
18:36
yourself and the first thing it's to
18:39
know yourself and to know what's what is
18:42
the points of passion in yourself and
18:44
what passionate you I'm waking in the
18:46
morning they're going doing guy your
18:49
work job and then going to your life
18:52
routine and back so first thing is
18:54
better understanding what are my
18:56
passions I have a lot of people that
18:59
come familiar with they don't know what
19:01
is the passion of their life is it they
19:03
have a job they have a family is
19:05
everything but when you are asking them
19:07
what is the patient or what you're
19:09
looking to have what is the purpose
19:11
they don't have answers they don't know
19:13
what their life to do it's not just a
19:15
passion I've asked you know do you have
19:17
any hobbies there have any things that
19:19
you like to do they run I've answer to
19:21
that so the first thing is better
19:23
understand what is your passion when you
19:26
understand it Lily understands if there
19:28
is no connection between passion to
19:31
money it's not like there is a patient
19:33
to money but there is a patient to money
19:38
you can do all the stuff I mean lot lot
19:42
of stuff without any connection to if
19:45
you have a lot lot of money or or not
19:48
and basically I think that
19:51
all the small things of life and bring
19:53
us the happiness and and the passion as
19:58
for me to be in Turpan or to change
20:03
things to to see the things from the
20:07
other end oh I mean to see that there is
20:09
an issue there full of lemon to came
20:13
with an idea to how to solve it or what
20:16
we are looking to do here and it's the
20:19
greatest things that we can have I mean
20:21
if if am people a person can can see
20:26
himself like don't have anything else
20:28
and just his passion he can surely know
20:31
he's fine his passion so the basic rule
20:34
is if you can just be with your patient
20:37
I mean with anything else you find it
20:41
that's a that's a great way to explain
20:43
it I really appreciate that one of my
20:45
favorite quotes is and I don't have a
20:47
it's anonymous I don't know who wrote
20:49
this is purpose is the reason you
20:52
journey passion is the fire that lights
20:55
the way you agree with that
20:58
that sounds very correct yeah do you
21:01
have any quotes that you guys like
21:02
anything that you live by
21:03
or do you prefer close that's all that's
21:10
all that's that's that's fine that's
21:14
absolutely fine so let's talk about how
21:18
people to get involved now how can
21:20
people sign up and become a part of be
21:23
live TV I'm putting up the link up there
21:26
so what will happen when they go to WWE
21:30
live TV what will happen they're gonna
21:32
click on it and then they're gonna do
21:35
does it is there any fee for this right
21:37
now well right now as soon as they come
21:40
into the site first of all you'll see a
21:42
bit about what we're doing why we're
21:44
doing it and how they can benefit from
21:45
it so hopefully if they're not fully
21:49
convinced that they have to use V live
21:51
that will help them go to the next step
21:53
on the middle there's a very big
21:56
inviting button that says get started
21:59
and you just tell us a little bit about
22:02
yourself let us know
22:04
what you're gonna broadcast what's going
22:06
on and we'll you'll pretty soon get a
22:09
message back that help you get started
22:11
so sometimes we'll also reach back to
22:15
you and and give you a little bit of
22:16
help if you couldn't figure it out on
22:18
your own but it's very simple because
22:21
you get an email or a facebook messenger
22:25
message with just ways to get started
22:28
immediately so with two clicks after
22:30
filling the guest star in form you
22:33
should be able to already have a
22:34
broadcast running and you also have our
22:38
contact by that time so you know how to
22:40
reach out to us with any further
22:41
questions we we sometimes take a few
22:46
hours to get back to people but we we do
22:49
work hard to get back to everyone make
22:52
sure that everyone has their needs
22:53
fulfilled and if you'll have something
22:56
to broadcast we want to be there to help
22:58
you broadcast it you know I want it I
23:01
want to address that for everyone out
23:04
there that knows me and then I I try
23:05
everything and I have to tell you guys
23:08
you have the best support in in that
23:11
I've ever seen when I first started
23:14
using this affair you know this I
23:15
emailed you almost immediately and I was
23:18
having a particular issue and my god
23:21
I have never seen anything like this you
23:22
you responded almost immediately and we
23:24
ended that's how we met and this is how
23:26
we went back and forth and then I met
23:27
Daniel and we went back and forth you
23:29
listened to the concerns I had and you
23:32
either were able to help me fix it and
23:34
or you actually tweaked your own project
23:37
and it has nothing to do with me it's
23:39
who you guys are and that is something
23:42
that really created the energy behind me
23:45
wanting to bring you onto the show here
23:47
today because when we are in technology
23:50
this stuff isn't going away guys
23:51
technology is not going away you're
23:53
going to have to either just suck it up
23:56
and jump in the water is fine or you're
23:59
gonna close your eyes and have blinders
24:00
on and the world is going to pass you by
24:02
so why not enjoy doing it why not get
24:04
involved with the company that is going
24:06
to help you that is going to be there
24:08
with you and support you and I'm not
24:10
saying this because I'm getting paid for
24:11
this because I'm not I'm saying this
24:13
because I personally have experienced
24:16
your support your response and your
24:18
ability to create a product that I think
24:21
is already lighting the world on fire
24:23
and I can't wait to see what else is
24:26
coming from you guys any last thoughts
24:28
you want to share with our audience
24:29
before we say goodbye little patient
24:36
follow your fashion okay I want to thank
24:39
everyone for being with us today because
24:40
we know that you have a choice as to
24:42
where you spend your time and I want to
24:44
thank you from the bottom of my heart
24:45
that you chose to spend it with us today
24:47
on the passion point for those of you
24:50
would like to see some past shows go
24:52
ahead and go visit the passion point.com
24:55
and you'll see all these shows I'm going
24:57
to be taking this show that we recorded
24:59
live I'm going to be actually
25:01
downloading it and uploading it into a
25:04
blog post with transcripts from what we
25:06
talked about today and I hope that you
25:09
will join us next time on the next
25:11
episode of the passion point have a
25:14
great day everyone and a great evening
25:15
you guys bye-bye everybody
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