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I'm here with my co-host and Son Rob
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Glasser we talk about how a changing
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World affects our day-to-day and what we
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can do to make life just a little easier
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we have an interesting topic today we're
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talking all about buying specifically
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why we buy so what do you have for us
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um all right so it looks like the
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Atlantic article you have to actually
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subscribe because I can no longer get
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into it unfortunately okay um but if you
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guys are members of Atlantic magazine or
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you can check it out it's a great
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article but that aside I have plenty to
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say on my mind about the topic here
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so the first thing actually they brought
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up that we were talking about last night
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here is it doesn't have to be a
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commercial or an advertisement that
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actually gets you to buy one of the
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shows we watch here all the time Diners
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Drive rooms and Dives if you guys don't
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know what that is you are lying I don't
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watch it you're also lying as well
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um one thing about the show that I think
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is Grand other than being food is it
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actually gets me to want to order that
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food unfortunately many of places he at
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he's at as far out of the way I'm not
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going to be able to drive to Hawaii to
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get that good stuff but it's proof in
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point that anything you see can make you
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want to buy that there uh example number
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two we also are a fan of HGTV and a lot
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of times the advertisement goes with the
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channel so they'll have ad for Home
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Depot I can care less about that but the
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minute I see one of them using said tool
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or machine on the show right the holy
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crap that thing's amazing I want one for
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um so why do we do that now mostly it is
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um businesses have ways of doing things
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they can either do number one the right
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so whether it's free buy one get one or
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more specific you know Domino's Pizza
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there are phrases that trigger the want
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so that's the first thing they do and
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that business that's nothing out of the
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ordinary right you'd agree number two
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visual uh we talked about it before
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McDonald's knows that yellow and I have
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no idea why triggers buying
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yeah I think it's a color psychology
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thing you know Green is has one color
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thing and red is fire and urgency and
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they all have different things so I
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think it's they've actually done a
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science a study on this
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sure so that's number two and then
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number three it's just well they call it
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good salesmanship I call it kind of
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being jerks some of the times but they
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know how to push the buttons to get you
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to uh buy one of the the commercials
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always make people want pizza yes
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always no he does eat a lot of barbecue
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and burgers and that's what I personally
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like but that's just me and he also
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doesn't like anything that's made out of
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eggs and or has an egg on it yes he's
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very insulted when anybody tries to do
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that and he goes out of his way to hide
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so they push the right buttons to do now
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one of the lines I did get to read
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before the article showed off for me was
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that you know business business knows
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what to do when to do it and how to do
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and that's what the business is
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my side really of it is and again Chris
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to point out yesterday that it's
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probably the consumer as you did as well
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that had the responsibility
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I would still like to think that from a
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business perspective and again this goes
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for things that I've dealt with
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personally on my apps and stuff like
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that or just businesses that I've driven
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by I would like to think that nowadays
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we're in 2023 the business holds at
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least half the responsibility to be more
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moral when it comes to what they do so
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I'll pass it to you for a second because
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I know you're on the flip side of it why
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okay so because the other day you're
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saying it's the consumer why are you so
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prone on it being the consumer and not
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so much the well it's I I don't think
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it's either or I think that it's a
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healthy balance however in the world
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that we live in today there's something
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called retargeting and what that means
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is if you go to a web page and you see
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something that you like and you sit
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there for more than a half a second and
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um there is this retargeting will
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literally tell the company that you
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stood and and looked at it for a certain
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amount of time and then you're going to
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go open your email and there's going to
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be a picture of that item that's what
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happened last week with you and right
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right or or on on social media have you
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and I'm sure those of you who are
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watching right now you've had this
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happen and you go how do they know I was
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just scrolling how did they they know
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it's called retargeting they can
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actually track your ISP your actual
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where you're sitting with your computer
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and it says oh they like those shoes oh
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they like these things
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so it makes it really really hard right
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for the consumer to actually be
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responsible for their buying habits
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because they're getting bombarded by
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this day in and day out
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but there are things that we can do we
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so we as consumers do have some control
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over that but I don't I don't I don't
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agree Rob I don't think it is all the
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consumer I really don't but I think the
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consumer has to take some responsibility
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it is it is the seller's job to make it
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so exciting that we want to buy it I
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mean that's their job right if they're
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not doing their job well they're not
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going to sell their stuff so maybe it's
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kind of a balance and maybe there has to
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um aspects you said you have the thing
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you do is turn off the ads though is
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for us or should they give us you know
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should we really have the ability you
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know one thing I always say when we're
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watching TV because there's so many
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things that can trigger for whatever I
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always say why can't I just stop these
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commercials from going now I know a lot
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of it's National a lot of these
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companies are worldwide you can't just
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stop it but for instance we get
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commercials from Marco's Pizza which is
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not even oh no I'm sorry um a car Shield
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which is a car insurance but it's not
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even in California and you see that at
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the bottom of the screen right and I
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think to myself why do I care if I would
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be able to buy it anyway
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but I realized it's a national
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commercial so that's my thing it's it's
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more of a there's got to be some sort of
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limitation of them not kind of getting
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into your mind you know in your personal
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space right remember what that ad money
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Buys so the reason why you see
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commercials on television is because uh
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businesses have paid right they've paid
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money to the station correct yes the
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network that uses that money to buy
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so it all goes together so if the think
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about the Super Bowl the Super Bowl has
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the most expensive commercials on any on
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any other uh entity that's that's online
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the most I mean some I think some of
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them are like a million dollars for you
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know 30 seconds something
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and why did they do that because they
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know they're going to have a crowd of
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people but why why did the Super Bowl
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sell them for that well because that's
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their income that's how they make money
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so I think it's a fine dance I don't you
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know how do you how do you have one
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without the other that's why I have a
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DVR in my television so I don't have to
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watch the commercials I do have a choice
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I mean yeah and we have you know the
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services for me the fun you know because
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Crystal always put out you put on a
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streaming service you don't have
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commercials however you know because of
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my crazy what I want to watch you know I
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don't mind sitting through the
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commercials but it's kind of a it's a
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it's a double-edged knife to it you you
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don't like them you don't really have to
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watch them and honestly most the time
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when TV is on or something is on it's
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really his background for me it's just
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to kind of do something I'm usually in
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the other room doing something else
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using the product I already have that I
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don't need to buy another one of right
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um but yeah you're right I mean it's
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it's a challenge it's a challenge you
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know because you you look at the rules
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of democracy of the world and it's like
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business kind of does plays by its own
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thing it's almost like the rules we
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follow on a day-to-day basis don't
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necessarily apply to them even though
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yeah so it you're right it's a very hard
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thing now you know you see the stuff
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behind me where did I get that from well
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of course from the business so of course
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yes I'm kind of it's hypocritical yeah I
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wouldn't have body hide and I've seen it
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in my view this is a small Niche versus
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somebody who maybe likes shoes or buy
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cars I think of celebrities like like
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Jay Leno who has got his car collection
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that's his Niche so anytime he's buying
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something for that right I get it he's
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gonna have all the ads for cars on him
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but he likes that that's his thing
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unfortunately since I'm in the same
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state as he is I'm getting the same ads
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not for the same reason but because I'm
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in the same location so you see where
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I'm kind of going it's almost like
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because one person in California likes
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something the rest of us now are going
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to enjoy it according to them
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it's like when you gave me your the Mac
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that I have here I wasn't fond of the
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company because I was a PC person I now
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like mac am I going to go get a bunch of
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but every time but because we have the
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Mac Mac seems to think oh you want
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something else don't you and it's like
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okay you can you stop bugging me because
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I keep telling you no but you keep
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interesting here's the other side okay
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so the other side is the psychology of
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um marketing says that people won't buy
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something until they've been touched or
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shown it and you must get want to know
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it's a word obscure number literally
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they've done studies how many times did
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you did you see something before you
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finally said okay I'll buy it
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and so that is the psychology so what
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these marketers are doing for these
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businesses is in fact they are putting
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these products in front of you that many
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right because they know that ultimately
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a good majority of those people are
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going to say okay okay all right already
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I'll get it or they say oh my gosh you
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know I've seen this you know
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peripherally I I think I've seen this oh
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that's really cool now I'm ready to go
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do it and so you're right I think you
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this is a fine line how much is too much
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but again they're paying for that and we
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as a consumer has the choice to move
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right through it DVR fast forward and
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not watch it I sometimes wonder what
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these companies think when we don't
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actually have to watch their commercials
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and they spent a lot of money on I
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actually look at the other way
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yeah I know sure and I mean but I think
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of all the things that you get once you
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know like for instance how often do you
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buy a mattress a mattress is supposed to
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last you you know Five Ten Years yet the
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mattress companies I mean I think it's
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uh what is it a mattress showroom that's
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with the weird bobble head thing every
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day we'll be selling things now my
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assumption is everybody in the area has
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a mattress Maybe not maybe not right do
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they not realize that they are
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overdoing it anyway because they're
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admitting that their mattresses last 10
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years but go buy another one so it's a
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little confusing when I'm sitting here
11:47
going we just bought one but now you're
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telling me to buy another one you're not
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talking to you though they're not
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talking to you and I get that and in
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other words a thousands and that's where
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it goes back to my original thing okay
11:59
is there a way to shut you off for five
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years and then come back to me knowing
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well that I don't need a you know a
12:06
mattress for another so so online you
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can do that you can actually snooze ad
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did you know that you can literally go
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to the little three and say I a I don't
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want to see this anymore or I'm seeing
12:20
this too much why are you showing this
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to me oh okay I know it's literally turn
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it off no pain who wants to do that all
12:27
the time right but I'm also going to ask
12:29
you because I know in YouTube you can
12:30
say you know don't show me the channel
12:32
but then two years later the channel
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comes back as well is that actually as
12:36
reliable of doing that or do you
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literally have to turn it off every day
12:39
because it's almost like they forgot
12:41
that you said no well I'm you're talking
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social media I'm talking literally
12:45
advertisements if you are watching if
12:48
you're on social media on and you're not
12:50
but if we're on social media and our
12:52
scroll an ad pops up and it's just I
12:54
keep getting the same ad to buy the same
12:56
freaking tennis shoes and it's like why
12:58
do you keep showing me this I keep
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scrolling I'll go to the three dots and
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say don't show the Medias anymore and
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then they will say well why not do you
13:05
not like the ad did you see it too many
13:06
times uh do you want to Market a Spam I
13:09
mean they give you all those
13:10
Alternatives yeah exactly you know but
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again we have and no you don't have to
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do it more than one time the YouTube
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thing is a totally different thing
13:17
because they have an algorithm there
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where they're trying to show other
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people's content over and over and over
13:23
again I think when you're when you're
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saying I don't want to see it any
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anymore I think you're specifically that
13:28
particular video maybe not the whole
13:30
Channel maybe you're getting well I know
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because there's two buttons there's one
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that says stop showing Channel stop
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showing video but more so the ads though
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because in between the videos there's
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ads and I'll say stop oh yeah it seems
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like it comes back this the next day or
13:44
even later that same day but yeah you're
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I mean there is the way to go about it
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but yeah it's it's a
13:50
it's a job to not buy what you don't
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have to buy and remember what you have
13:57
to and I'm not even you know food is one
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thing food is not something that counts
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because yes you regularly have to buy
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groceries most of the time families you
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know once a week once every two weeks
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whatever so food is one thing clothing I
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get that because clothes they don't
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always stay through sometimes you've got
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to buy I get that it's the bigger ticket
14:15
it's cars it's beds it's Furniture it's
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things that supposedly last you 15 to 30
14:22
years and yet they're saying oh I see
14:24
you just bought a Toyota how about you
14:25
come back and buy a second one I'm like
14:27
why would I need two when I barely use
14:29
the one that I have for me you know
14:31
because remember we sold mine and I got
14:32
rid of it because I you know I don't
14:34
drive but that's the cut that that's
14:35
where it gets a little annoying because
14:37
I don't mind somebody saying hey you
14:39
want some steak or you want some
14:40
whatever sure come grab something like I
14:42
get it cool I'm hungry I'll get some
14:44
food but if someone's telling me to buy
14:45
a bed every other week yeah and I think
14:48
you think they're talking directly to
14:50
you and and yeah I know they're not but
14:53
it also when you see them they're going
14:56
hey Rob come buy it so that's where my
14:59
frustration comes in I don't mind
15:01
hearing the things I don't mind saying
15:03
the things because I personally have the
15:04
ability to say nope click done right but
15:08
it also gets annoying when you see the
15:10
stuff that's not even in your country in
15:12
your state and I'm just like why are you
15:15
paying money knowing full well that
15:17
nobody here can buy this and yet you're
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putting it on my my television and even
15:22
sometimes even on the streaming if you
15:23
get the free streaming there's still
15:24
some ads so it's a little you know and
15:27
and I would even go into the movies and
15:28
TV shows because then you get stuff from
15:30
our you know you you have let's say Hulu
15:32
like oh watch the Kardashians I mean I
15:34
don't want to watch the Kardashians
15:35
that's not you know right but it's part
15:38
why and it's how they make their living
15:40
it's how these companies make that's how
15:43
they monetize you know the word we use
15:45
all the time they monetize by taking
15:47
money from advertisers the same thing
15:50
Rob is product placement you can say the
15:52
same thing not just commercials have you
15:54
ever watched shows where you see a can
15:55
of Coca-Cola sitting down it's the same
15:58
thing so do you I'm curious does that
16:00
bother you well actually it's funny to
16:02
say that because one show I used to
16:03
watch King of Queens with um uh Kevin
16:06
James and Leia remedy and they actually
16:09
made a point of purposely every time
16:11
they're in the kitchen you had Oreos you
16:13
had Ritz you had Captain Crunch you
16:15
remember I actually thought it was the
16:16
most hilarious thing because I'm
16:17
thinking to myself these guys are must
16:19
be losing money I mean they probably had
16:21
some sort of deal with them but I'm like
16:23
these guys are losing money because
16:24
they're literally just putting a bunch
16:25
of food on the table I thought it was
16:27
freaking funny so they're literally
16:29
because when you see that picture you go
16:31
oh I think I want some Oreos right now
16:33
right or I happen to have some I'm like
16:35
I'm going to go grab some but what's
16:36
funny is since then that was back in the
16:38
90s since then usually it's some sort of
16:42
made-up thing like for instance you ever
16:43
watch chopped they one of the
16:45
ingredients was Cola but they ripped the
16:48
label off and they put on the word Cola
16:50
but that was a giant ball there's no
16:52
reason but there's a reason for that I
16:54
know there was a reason but I thought
16:55
and again I'm thinking to myself people
16:56
are not that stupid they know that's
16:58
Pepsi they're trying obviously they're
17:00
not getting in trouble because they
17:01
didn't pay for it but that's the kind of
17:03
thing and it makes me laugh more so
17:05
because those kind of things I can care
17:08
less if I have them in my in my house or
17:12
oh okay so there you go they had to deal
17:14
with Subway so they had all right so you
17:18
know and it and it's funny when it's
17:19
something that you use or you've eaten
17:21
like for instance I love Subway I eat a
17:23
lot whatever when I see the snack foods
17:25
on the other show I eat them all the
17:26
time I love them it's not that to me is
17:29
less of a buy and that's just more of
17:32
the comic relief or more of the drama
17:34
whatever if you know I think it was
17:36
Sopranos there was one and he was like
17:37
it was some Italian restaurant but it
17:40
was like a brand name Italian place
17:41
right there and it was just part of the
17:43
show because it just went with the flow
17:45
of the episode right
17:47
um but it it go I go back to my original
17:50
thing it goes back to the do they really
17:53
know what they're doing or are they just
17:55
so into it so much for decades they
17:57
don't really care they just go with
17:59
whatever because that's that's the
18:01
easiest way to do it it almost seems
18:02
like they're copping out because
18:05
Rob they know what they're doing they
18:08
put a lot of money behind this a lot of
18:10
money that might be true but I feel like
18:12
they're called popping out a little bit
18:13
because we will complain and I've heard
18:15
on multiple things people go why the
18:18
but they keep doing it so it's almost
18:20
like they either won they don't care
18:21
what we think or they're just kind of
18:24
like sure we'll fix it but we'll fix it
18:26
20 years down the road when people
18:28
forget about the problem that's just my
18:30
personal opinion yeah
18:33
third reason they figure that somebody
18:35
they're gonna reach they don't care if
18:37
they don't reach you they've already
18:38
reached you they're still there's a lot
18:41
of people out there that they're going
18:42
to reach and so and that makes sense and
18:44
I guess that's where my mind has to go
18:47
um but yeah it just it seems almost like
18:49
a waste of their time to me when the you
18:52
know and again I I talked to a few
18:54
people but when I do talk to the people
18:56
I do everybody has already purchased or
18:59
seen or done that they don't care
19:02
anymore either so it seems from the
19:05
people that I talk to on you know
19:06
Discord or whatever they're in the same
19:08
boat but you're right there's billions
19:10
of people in the world just because
19:12
California gets it you know Arkansas
19:15
maybe doesn't Florida maybe doesn't I
19:18
you know and again I don't know but it
19:20
still goes back to the
19:22
are they bored you know do they have
19:24
nothing better to do you know and again
19:26
I know they know what they're doing
19:27
that's not a question but it's almost
19:29
like do they not care anymore they're
19:30
just like okay we're Coca-Cola we're
19:32
just gonna keep doing it till we're done
19:34
and that's that and we're just gonna
19:35
leave the room and let's or they come
19:37
out with a new product you know or a new
19:39
new taste like didn't didn't Pepsi just
19:41
come out with Starry or something like
19:43
that it's a lemon lime soda maybe it's
19:46
Coke that came out but it's called sorry
19:48
first of all weird name story I don't I
19:50
don't even know what that comes from new
19:53
soda though but they're doing it's it's
19:54
like seven up and like Sprite and to
19:57
your point do we need another lemon lime
19:59
soda well that's it I was one um it
20:03
might have been me or something I was
20:04
watching where they said they're like
20:05
this looks just like the other thing oh
20:07
I know what it was I was watching uh
20:09
food Wars on YouTube and the Doritos
20:12
made some of that basically look like
20:13
talkies and he's like seriously Doritos
20:16
let Takis make their money why are you
20:18
making imitation talkies over them and
20:21
it was the best thing I've ever heard
20:22
because it's true they look exactly the
20:24
same chip same flavor and he's right
20:26
he's like Doritos you guys are
20:28
billionaires stop let this other company
20:30
take a few days to get some money and
20:33
then go back but it's true that's the
20:35
same thing it's like why do you need the
20:37
same thing but more importantly let the
20:39
lower let the smaller shops make their
20:43
that's a whole other company that's a
20:45
whole another I know but that's my Spiel
20:47
that's a whole other thing marketing is
20:49
key whether you're making money or just
20:50
starting out doesn't matter it is I mean
20:52
truly then that's a whole nother thing
20:54
you know it's a whole other thing I will
20:57
end my rants are there but yeah
21:00
we went through almost the 30 minutes
21:02
and we literally just just ranted back
21:04
and forth but no I will stick to it I
21:06
agree with you when it comes to they
21:08
know what they're doing they're doing
21:09
their job but it just seems like
21:11
morality wise somebody somewhere inside
21:13
anything and I'm not talking about big
21:15
could be small business too should take
21:18
a minute once in a while and go okay
21:21
let's regroup what are we doing and why
21:25
you know I just feel like you would
21:26
think somebody inside of their internal
21:28
people is going all right
21:31
should we mix it up or should we just
21:33
keep going or I guess what you're saying
21:35
is how do we find that population that
21:37
doesn't doesn't know about us yet how do
21:40
we not exactly let's focus on those guys
21:42
that don't know what we are and let's
21:44
just air to them and then maybe after a
21:46
while the people who do know us maybe
21:48
they want some extra soda and we'll come
21:49
back to them at a later date when they
21:51
you know that's just my point I know
21:54
it's probably not gonna work but that's
21:56
just my no but that's what this is this
21:58
is um all free discussion here you know
22:00
and figuring out what what works and
22:02
what doesn't work and what annoys us and
22:05
what doesn't Annoy Us and maybe it's
22:06
just a matter and I don't I wouldn't say
22:08
that they're bored I I think they do
22:10
what they believe is working obviously
22:12
they've been doing it for a long time
22:14
but maybe what you're really saying is
22:16
okay you already have these people who
22:19
have bought from you we know there's
22:20
that there's a crap a load of other
22:22
people out there that haven't bought for
22:23
you figure out how to talk to them
22:25
you've already talked to us yeah leave
22:28
me alone for a year and then you could
22:30
come back to me if you really you know
22:33
but always a lively conversation with
22:36
you rob always I love this
22:38
um so we've been talking about why you
22:41
um on on the minding your mental health
22:42
if you are needing some assistance right
22:45
now you go and check out 988 it's a
22:47
short code and they will direct you to
22:50
wherever you are to help you out any
22:52
last thoughts Rob Before We Say Goodbye
22:54
and I wanted to make a point we chose
22:56
not to sell anything today specifically
22:59
because we were talking about a little
23:02
hypocritical critical so we just wanted
23:05
to point that out that we actually just
23:07
did we didn't just talk our talk we
23:09
walked or talked not that I ordered mine
23:12
I mean I made a couple of new shirts in
23:13
my store if you want to go pick them up
23:15
but again my last words here will say as
23:18
much as I'd like to monetize off the
23:20
stuff I would never in my right mind
23:22
shove it down throats out of too much of
23:25
a thing people know what I do people
23:27
know what I have if they're into it
23:29
they're into if they're not great I will
23:31
move on to the people who haven't seen
23:33
me yet and jump into that line and
23:37
continue my and that's smart marketing
23:40
and that is smart marketing Rob is
23:42
knowing that you have your Niche and not
23:44
everyone's gonna you're not gonna be
23:45
everyone's cup of tea and vice versa
23:47
one's with me and you move on and you
23:49
find your peeps thank you all for
23:51
joining us today we know that you have a
23:53
choice as to where you spend your time
23:54
you've spent it with us and we are
23:56
eternally grateful go out give somebody
23:58
an awesome day and we'll see you next
23:59
time on my new mental health goodbye