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hello everyone Karen classroom here and
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I've got hi everyone Joey Garrity and
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we're kind of like going back to our
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roots right you are joining us today at
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on women inspiring women because we rise
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together when we do that and we're here
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today to talk about all that noise out
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there yeah yeah and you know when Karen
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and I first started these we were down
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at the Women's Conference and so I'm
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actually up here visiting Karen for the
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weekend we're gonna have a blast but we
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wanted to show up and pop in first and
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see you all and it is it can be really
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noisy out there and it really can and I
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spent especially in this technology
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world that we're living in right now
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well you know when I say noisy I don't
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just mean like the marching band going
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up the street I'm really talking about
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the things that we're doing online the
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social media and live streaming and
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videoing and you know commenting on
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it's very cat would like to be here with
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us we'd love for you to be with us too
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so how do you deal with the noise how do
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you make sure that you can be heard when
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there's so much noise out there but
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first I think we have to be strategic
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but also think we have to be mindful of
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and I think so important I mean you know
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it's getting really really like traffic
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be out there in the freeway and as you
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said to me even here in Napa was traffic
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there was how much traffic the way
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they're all coming to see right right
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like picking your time when you when
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we're gonna go live we wear every other
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weight this is the right time we do it a
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little bit differently just I do I
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wanted to do it in this winery right
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right right yeah you know and you want
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you're always saying to me stay in your
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own life yes and I saw to it I think
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that that actually is a really good way
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to stay above the noise because when you
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get caught up in all the other things
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that are going on out there sometimes
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because you're just one of everybody
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else so I'm finding because I am list I
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do listen to you I find that when I do
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stay in my own lane and when I stay
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focused on what I want to be doing I'm
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kind of like my own little like house in
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my own little place and and that I get
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heard that way I you know you know I
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think too that there's like there's just
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because something is trending doesn't
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mean it's necessarily right for you and
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your brand I mean just because you see
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other people doing something doesn't
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mean you have to jump on that all you
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know no you should really go back and
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you say is this right for me is this
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right for the branch right right and
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that's it that's an important question
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how about you guys that are listening I
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know we have people there on live today
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you know how do how are you rising above
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the noise out there how are you making
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sure that you are heard not just instead
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of somebody else but really that you're
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heard for your message what are you
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doing you know make sure you post over
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here and guys if you're here on replay
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that's awesome too because this
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conversation is going to continue even
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after we go drinking hey Christine I see
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that you're here thank you for joining
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us around week Wi-Fi but you're you're
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at least you're here and we're thrilled
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that you're here so let us know how you
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you know shining above the noise you
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know I'm working really really hard to
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make sure that my brand you know the
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little white line movement I'm making
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very sure that I stay in my brand and I
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try not to cross over into anybody else
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right because it's easy to want to jump
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over all these other lanes right and I
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think that's what these can't really
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noise I hear something - Karen you can
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get white out we don't want to exhaust
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ourselves like you want to like like
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pick your lane like pink was
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strategically right and then just be
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really good at that for a while then you
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don't have to do a hundred different
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thousand things out there I'm going on
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right now and we're seeing this online
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especially with the streaming right you
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were just like holiday well if you know
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you get a stream and then I should be
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streaming right right you should all be
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streaming and then just let and I'm like
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you know I think I pick my battles with
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this right I do it when I travel in a
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and I want to like really highlight
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something like going to Hollywood or
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where I know Seattle or these different
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trips that are back down to San Diego
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for the event with the Drake ray
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yeah and you know what I kind of begin
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with the end in mind I plan to know what
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my outcome I want my outcome to be and
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then I do those things that I feel will
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allow me to be heard Susan Jacobs says
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oh my so true trends are what's out
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there keeping this current but that does
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not mean it's for all of us all the time
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is so true we get loss to know that like
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I'll see other people doing like this
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reminds me the blonde here remember
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where everyone has a blog do you all
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remember this right yeah I wanted to
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of course I ended up doing it but I
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ended up doing it on my own time all
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right when it felt right for me when I
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had the bandwidth yeah and the brand to
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do it or you do what I did right I hired
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somebody to help me book I mean I think
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we need to all know what our strengths
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yes this is Austria and in my case I'm
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great on camera I could talk about
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forever but when it comes to putting it
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down on paper forget I just can't
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so I and I know what I'm not good at and
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blogging that you know even though I do
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a lot of blogging I own a blog
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insightful God's white but I also know
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that I need help in those things and
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Betty Ann helps me right but it's like
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it's that point of the being strategic
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ray and here's something else - is this
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like do it in your own time in your own
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my business rhythm because otherwise it
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will just like fall flat anyways and the
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disappointment I've seen closed more
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doors now Karen with streaming for like
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what like the last year and half easily
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tone I miss Jamie since the early 90s
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that's early night usually she didn't
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get me to stream until we're in Long
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Beach like and that was like my February
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it was a big it wasn't me so think about
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like that was just my business for them
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I like just hello Karen laughing
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Christine Watson are we really yes we
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don't always do that but people actually
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all of a sudden realizing it was sitting
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here well we made this plan in May my
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annual event for me I came up here but
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this time along is taken from me kids
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out there for just women and not that we
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don't like the man but you know we're
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here to be if serving women is honor
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your business for them honor it be okay
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with it you're gonna have people around
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you go well why aren't you doing this
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and why are you bugging once you show me
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which oh my god and you know what I
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always appreciated for the feedback but
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I know inside for myself I'm just like
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I'm gonna show up and do this when it's
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right for me because otherwise it won't
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work anyway well we talked a couple of
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weeks ago about multitasking about the
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way thank you and this is this is
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actually one of those things that I
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would say it falls under the umbrella of
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multitasking and we think we can do it
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all and we're gonna do it all at one
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time we're gonna stream and we're gonna
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blow then we're gonna go online or do
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you wanna once and we're going to know
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like and then I think is part of the
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chaos of a noise that's actually when
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our own head right and we want you guys
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to quiet that down be really good couple
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of days you strength once one foot in
7:55
front of the other and if you don't want
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a stream or if you don't want a blog or
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if you don't okay Bell don't know cat
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says when it's right for me so right on
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it's such very we had all these owners
8:06
for business rhythm superstar already
8:10
and you know and that we all learn from
8:12
each other you know I was starting to
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carry on stirred a name is clarissa cat
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let's be like each other's like touch
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tones like when you see that I'm kind of
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out there and getting like a little like
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because I know I'm a green Martian that
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can be created you know right
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I'm like I like let's just let's just
8:28
touch do you know just they touch with
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base with each eye right and just remind
8:32
each other that for me and you do that
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for me too you know because I think it's
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okay here's one more thing I wanna say
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before we rocket ball out we have to be
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very careful about not getting caught up
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in the numbers not getting caught up in
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comments not getting comical likes this
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is not a reflection right of our wrist
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that's just ego right oh it is yes it
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absolutely is and but I will also say if
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you are doing what you're doing for a
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marketing tool then you need to be
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caught up in the analytics you need sure
9:05
to caught up in the insights and you
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need to be doing that now I do this for
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a living this is what I do or I'm in
9:10
front of a camera so I am very caught up
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in my analytics in my insights it's
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actually why you encouraged me to move
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my show into a page because we would get
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better analytics but for most people
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when you're doing stuff like this don't
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get up like go as you just said don't
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get caught up like how many likes did I
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get how come nobody did this happen they
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didn't go there don't get up because
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they will they'll come back they will
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it's all like it's rhythm too out there
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in the marketplace right right but
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getting caught up in it what it can do
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is it can cause a lot disappointment and
9:40
then it's not fun and guys an unhappy
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entrepreneur makes what we want you all
9:48
to stay really happy out there so
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yourself being strategic and then
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structurally put in the pieces okay if
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I'm gonna belong it's going to be every
10:00
Thursday and don't miss because the
10:02
marketplace will show up and if they do
10:04
last week that doesn't mean that you
10:06
blog wasn't good it just meant and
10:08
summer you know maybe that topic just
10:10
wasn't landing right now it doesn't
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matter it's about actually showing up
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for yourself exactly and then one more
10:18
thing because it's all about us how you
10:20
use those digital assets how are you
10:22
going to repurpose them so maybe they
10:23
didn't show up at that particular time
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then you're going to go take that video
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it's a video or an audio or the blog
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post and repurpose it as I like to say
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odd nauseam over and over and over to
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put it on evergreen it's awesome oh yeah
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I'm gonna put another comment sue says
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it's difficult not to get caught up in
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the lights true really is it sister the
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reason we're bringing this up is because
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Karen my we had to have a talk with each
10:47
other we were getting very caught up in
10:54
all of it and you know it and I
10:55
basically we both had a talk and we were
10:57
like why are we doing it she got to get
10:59
back to the Y right you just gotta get
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back to the what fan-in and here's the
11:03
thing too when I post my Thursday shares
11:05
I've let go of all like all they're like
11:09
what what's gonna happen with it right
11:11
I'm doing it because I want to be
11:13
three-dimensional and I want to be
11:14
consistent and I'm also doing it for the
11:16
bigger picture right but some of my
11:18
Thursday shares go you know huge just
11:21
some of them just fall flat right and it
11:23
does not but it's originally started be
11:27
very ego for me I go how come this one
11:29
really did nobody liked that post and I
11:31
thought it was freaking funny other or
11:33
insightful or whatever so we know that's
11:35
a great message great message guys we
11:37
are so happy you joined us we can see a
11:39
lot look at all the comments and I'm
11:40
delighted if you are here again on
11:42
replay keep on commenting joy and I not
11:45
now because we're drink and we haven't
11:55
actually started yet so we're just
11:57
normally like this anyways thank you for
11:59
joining us today we really are who she
12:01
did we know that you have a choice and
12:02
we're happy that you chose to be with us
12:04
today any last thoughts before we sing
12:06
about I just wanted to tell everyone
12:07
we're sending you love you know and that
12:09
we're here and we got your back like
12:11
that as part of that we try right we got
12:13
each other's back it's not about
12:14
competition it's about being a service
12:16
to one another really elevating
12:18
absolutely so guys go out and get
12:20
somebody know someday we'll see you next