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Are you spending on tech—or investing in it?
James Hicks and Caren Glasser are back for Episode 2 of *Digital Collective*, asking the question most business owners avoid until it's too late: Is the technology you're buying actually working for you—or just burning budget?
This episode gets brutally honest about ROI—and not just the numbers. James and Caren break down why traditional ROI models often miss the point, why strategic returns matter just as much as financial ones, and how to stop making the same costly mistakes that trip up even the smartest entrepreneurs.
They also get real about AI—not the hype version, but the practical, everyday reality of how AI platforms can function like a creative team member and genuinely move the needle on productivity.
Whether you're evaluating your first major tech investment or rethinking the tools you already have, this episode gives you a clearer framework for making decisions you won't regret.
**In this episode:**
why ROI is about more than money · the startup mistakes that bleed budgets dry · how to build team buy-in before you write a single check · making AI work *for* you, not past you
00:00 "Real Tech Talk for Leaders"
04:26 Strategic Investments vs. Quick Returns
06:22 "Choosing Tools for Success"
11:52 "Leveraging LLMs for Efficiency"
14:04 "Monthly ROI Commitment Explained"
17:14 Creative Director: Leveraging Technology
19:50 "Skin in the Game"
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0:07
Digital Collective.
0:16
Welcome back to the Digital Collective,
0:18
Welcome back to the Digital Collective,
0:18
Welcome back to the Digital Collective, everyone. We talk about all things
0:20
everyone. We talk about all things
0:20
everyone. We talk about all things technology the way business leaders
0:23
technology the way business leaders
0:23
technology the way business leaders actually experience it. We don't talk
0:25
actually experience it. We don't talk
0:25
actually experience it. We don't talk about hype. We leave out the headlines
0:28
about hype. We leave out the headlines
0:28
about hype. We leave out the headlines and we talk about real decisions,
0:30
and we talk about real decisions,
0:30
and we talk about real decisions, tradeoffs, and consequences that come
0:32
tradeoffs, and consequences that come
0:32
tradeoffs, and consequences that come with leading in a digital world. My
0:35
with leading in a digital world. My
0:35
with leading in a digital world. My goodness, this is going to be a good
0:36
goodness, this is going to be a good
0:36
goodness, this is going to be a good show because that's what we do. Don't
0:37
show because that's what we do. Don't
0:37
show because that's what we do. Don't worry about me. See that person over
0:39
worry about me. See that person over
0:39
worry about me. See that person over there? That's Karen Glard, everybody.
0:41
there? That's Karen Glard, everybody.
0:41
there? That's Karen Glard, everybody. Karen, how you doing?
0:42
Karen, how you doing?
0:42
Karen, how you doing? >> I'm doing great.
0:44
>> I'm doing great.
0:44
>> I'm doing great. >> We have a topic today that I'm gonna put
0:46
>> We have a topic today that I'm gonna put
0:46
>> We have a topic today that I'm gonna put it on you. You wanted to talk a little
0:48
it on you. You wanted to talk a little
0:48
it on you. You wanted to talk a little something about return on investment,
0:50
something about return on investment,
0:50
something about return on investment, huh?
0:51
huh?
0:51
huh? >> Did I? Yeah.
0:52
>> Did I? Yeah.
0:52
>> Did I? Yeah. >> Did I? Did I? Did I? H Okay.
0:56
>> Did I? Did I? Did I? H Okay.
0:56
>> Did I? Did I? Did I? H Okay. You weren't ready for that, right? You
0:57
You weren't ready for that, right? You
0:58
You weren't ready for that, right? You weren't ready to be thrown completely
0:59
weren't ready to be thrown completely
0:59
weren't ready to be thrown completely underneath the uh bus on that.
1:01
underneath the uh bus on that.
1:01
underneath the uh bus on that. >> Well, so in fairness, James, in
1:04
>> Well, so in fairness, James, in
1:04
>> Well, so in fairness, James, in fairness, when we talked about this,
1:06
fairness, when we talked about this,
1:06
fairness, when we talked about this, both of us actually had the same kind of
1:07
both of us actually had the same kind of
1:07
both of us actually had the same kind of thought about. We know it's important.
1:09
thought about. We know it's important.
1:09
thought about. We know it's important. We know this is an important topic,
1:12
We know this is an important topic,
1:12
We know this is an important topic, >> we also are are painfully aware um that
1:16
>> we also are are painfully aware um that
1:16
>> we also are are painfully aware um that we don't always take it as seriously as
1:18
we don't always take it as seriously as
1:18
we don't always take it as seriously as maybe we should. And so that's why this
1:20
maybe we should. And so that's why this
1:20
maybe we should. And so that's why this is so important today. Um because we are
1:23
is so important today. Um because we are
1:23
is so important today. Um because we are going to be unpacking strategic
1:25
going to be unpacking strategic
1:25
going to be unpacking strategic technology investment. Say that three
1:27
technology investment. Say that three
1:27
technology investment. Say that three times fast.
1:28
times fast.
1:28
times fast. >> My goodness.
1:29
>> My goodness.
1:30
>> My goodness. >> Which is really ROI, return on
1:31
>> Which is really ROI, return on
1:31
>> Which is really ROI, return on investment beyond the spreadsheet. So
1:34
investment beyond the spreadsheet. So
1:34
investment beyond the spreadsheet. So raise your hand. How many of you guys
1:36
raise your hand. How many of you guys
1:36
raise your hand. How many of you guys read actually use a spreadsheet? That's
1:38
read actually use a spreadsheet? That's
1:38
read actually use a spreadsheet? That's what I want to know. Okay, we'll leave
1:40
what I want to know. Okay, we'll leave
1:40
what I want to know. Okay, we'll leave that for later. But that's what we're
1:42
that for later. But that's what we're
1:42
that for later. But that's what we're doing today.
1:43
doing today.
1:43
doing today. >> Good. And and all all joking aside, I'm
1:46
>> Good. And and all all joking aside, I'm
1:46
>> Good. And and all all joking aside, I'm I was making fun, but this falls there
1:48
I was making fun, but this falls there
1:48
I was making fun, but this falls there there's method to the madness for for
1:50
there's method to the madness for for
1:50
there's method to the madness for for the people watching and listening to how
1:52
the people watching and listening to how
1:52
the people watching and listening to how we're structuring the segments and how
1:55
we're structuring the segments and how
1:55
we're structuring the segments and how we're structuring the the episodes for
1:57
we're structuring the the episodes for
1:57
we're structuring the the episodes for for this series because it it falls in
1:59
for this series because it it falls in
1:59
for this series because it it falls in line with kind of uh rational
2:02
line with kind of uh rational
2:02
line with kind of uh rational conversations that folks should have. So
2:04
conversations that folks should have. So
2:04
conversations that folks should have. So >> there's a method to the madness. Again,
2:06
>> there's a method to the madness. Again,
2:06
>> there's a method to the madness. Again, >> there is a method and and this actual
2:07
>> there is a method and and this actual
2:07
>> there is a method and and this actual second episode happens to be in our
2:09
second episode happens to be in our
2:09
second episode happens to be in our foundation.
2:10
foundation.
2:10
foundation. >> Yeah. set of shows, the strategy pillar,
2:13
>> Yeah. set of shows, the strategy pillar,
2:13
>> Yeah. set of shows, the strategy pillar, because that's really important and
2:15
because that's really important and
2:15
because that's really important and whether whether you and I do it or
2:17
whether whether you and I do it or
2:17
whether whether you and I do it or somebody else does it, you need to know
2:19
somebody else does it, you need to know
2:19
somebody else does it, you need to know about it and you need to be prepared to
2:22
about it and you need to be prepared to
2:22
about it and you need to be prepared to uh jump into it because at the end of
2:24
uh jump into it because at the end of
2:24
uh jump into it because at the end of the day, all businesses need to know
2:26
the day, all businesses need to know
2:26
the day, all businesses need to know what their return on investment is.
2:29
what their return on investment is.
2:29
what their return on investment is. >> There you go.
2:30
>> There you go.
2:30
>> There you go. >> Right.
2:32
>> Right.
2:32
>> Right. >> So, kick us off. Where we going? Where
2:33
>> So, kick us off. Where we going? Where
2:33
>> So, kick us off. Where we going? Where are we going?
2:34
are we going?
2:34
are we going? >> All right. So, we're going to reframe
2:36
>> All right. So, we're going to reframe
2:36
>> All right. So, we're going to reframe ROI as a strategic signal, not a final
2:40
ROI as a strategic signal, not a final
2:40
ROI as a strategic signal, not a final answer. And I think that's important. So
2:42
answer. And I think that's important. So
2:42
answer. And I think that's important. So why is traditional why do the
2:45
why is traditional why do the
2:45
why is traditional why do the traditional ROA models fall short
2:48
traditional ROA models fall short
2:48
traditional ROA models fall short in this whole modern technology uh
2:51
in this whole modern technology uh
2:51
in this whole modern technology uh decisionmaking thing? Why do they fall
2:54
decisionmaking thing? Why do they fall
2:54
decisionmaking thing? Why do they fall short? Is it because we just don't like
2:56
short? Is it because we just don't like
2:56
short? Is it because we just don't like to do it?
2:58
to do it?
2:58
to do it? >> It's I'm not going to put our business
3:00
>> It's I'm not going to put our business
3:00
>> It's I'm not going to put our business out in the street, but we literally were
3:02
out in the street, but we literally were
3:02
out in the street, but we literally were talking about this before we went
3:03
talking about this before we went
3:03
talking about this before we went online. It's it's that like it's that
3:04
online. It's it's that like it's that
3:04
online. It's it's that like it's that time of the year right now, right? It's
3:06
time of the year right now, right? It's
3:06
time of the year right now, right? It's it's tax time. No one wants to talk
3:08
it's tax time. No one wants to talk
3:08
it's tax time. No one wants to talk about those kind of things, but but you
3:10
about those kind of things, but but you
3:10
about those kind of things, but but you have to do it
3:11
have to do it
3:11
have to do it >> and to be compliant, to be legal, to to
3:14
>> and to be compliant, to be legal, to to
3:14
>> and to be compliant, to be legal, to to stay out of jail, all of that stuff. And
3:16
stay out of jail, all of that stuff. And
3:16
stay out of jail, all of that stuff. And just to be a good corporate citizen as
3:18
just to be a good corporate citizen as
3:18
just to be a good corporate citizen as well, when you're outlying and and and
3:23
well, when you're outlying and and and
3:23
well, when you're outlying and and and leveraging company finance, company
3:25
leveraging company finance, company
3:25
leveraging company finance, company resource, understanding that you're
3:27
resource, understanding that you're
3:27
resource, understanding that you're putting money's, people, whatever
3:31
putting money's, people, whatever
3:31
putting money's, people, whatever resources in the right place to grow the
3:33
resources in the right place to grow the
3:33
resources in the right place to grow the business, that's a conversation that has
3:34
business, that's a conversation that has
3:34
business, that's a conversation that has to happen. It's not a sexy conversation.
3:36
to happen. It's not a sexy conversation.
3:36
to happen. It's not a sexy conversation. It's not a lot of the times, right? But
3:38
It's not a lot of the times, right? But
3:38
It's not a lot of the times, right? But it's it's one of those necessary
3:39
it's it's one of those necessary
3:39
it's it's one of those necessary conversations. So,
3:41
conversations. So,
3:41
conversations. So, >> right. So, what would you say is the
3:42
>> right. So, what would you say is the
3:42
>> right. So, what would you say is the difference between a financial return
3:44
difference between a financial return
3:44
difference between a financial return and a strategic return
3:47
and a strategic return
3:47
and a strategic return because we're talking return on
3:48
because we're talking return on
3:48
because we're talking return on investment. So, it could either be
3:50
investment. So, it could either be
3:50
investment. So, it could either be financial, I guess, or
3:52
financial, I guess, or
3:52
financial, I guess, or >> strategic. I always think of it as
3:54
>> strategic. I always think of it as
3:54
>> strategic. I always think of it as financial. That's my my bad. I always
3:57
financial. That's my my bad. I always
3:57
financial. That's my my bad. I always think of it as financial.
3:58
think of it as financial.
3:58
think of it as financial. >> And can you Okay, I'm I'm going be a
4:01
>> And can you Okay, I'm I'm going be a
4:01
>> And can you Okay, I'm I'm going be a doubting Thomas here. Are there Can you
4:03
doubting Thomas here. Are there Can you
4:03
doubting Thomas here. Are there Can you really separate the two? Because it
4:05
really separate the two? Because it
4:05
really separate the two? Because it here's where I'm going. If you're doing
4:07
here's where I'm going. If you're doing
4:07
here's where I'm going. If you're doing it the right way from uh and if you're
4:10
it the right way from uh and if you're
4:10
it the right way from uh and if you're asking the business what the return on
4:12
asking the business what the return on
4:12
asking the business what the return on investment of doing X is, it should be
4:15
investment of doing X is, it should be
4:15
investment of doing X is, it should be both financially viable
4:18
both financially viable
4:18
both financially viable >> and it should be strategic to the
4:20
>> and it should be strategic to the
4:20
>> and it should be strategic to the business.
4:21
business.
4:21
business. >> Meaning it's part of what you're
4:22
>> Meaning it's part of what you're
4:22
>> Meaning it's part of what you're planning on doing. You path there's a
4:24
planning on doing. You path there's a
4:24
planning on doing. You path there's a journey. There's a road map. I mean,
4:26
journey. There's a road map. I mean,
4:26
journey. There's a road map. I mean, >> if you've done it the right way, right?
4:28
>> if you've done it the right way, right?
4:28
>> if you've done it the right way, right? If if you're not just throwing something
4:29
If if you're not just throwing something
4:29
If if you're not just throwing something against the wall, if you're not just
4:30
against the wall, if you're not just
4:30
against the wall, if you're not just making a rash decision, if you're
4:33
making a rash decision, if you're
4:33
making a rash decision, if you're >> looking at
4:35
>> looking at
4:35
>> looking at vendors as partners instead of just as
4:38
vendors as partners instead of just as
4:38
vendors as partners instead of just as vendors and you're you're doing things
4:40
vendors and you're you're doing things
4:40
vendors and you're you're doing things that are strategic to the business,
4:41
that are strategic to the business,
4:41
that are strategic to the business, yeah, you're going to invest something
4:43
yeah, you're going to invest something
4:43
yeah, you're going to invest something on the financial side, but it's going to
4:44
on the financial side, but it's going to
4:44
on the financial side, but it's going to have a strategic impact. Yeah, I I
4:47
have a strategic impact. Yeah, I I
4:47
have a strategic impact. Yeah, I I understand it like
4:48
understand it like
4:48
understand it like >> retail, right? There there are things
4:50
>> retail, right? There there are things
4:50
>> retail, right? There there are things that you do on a short-term basis for
4:51
that you do on a short-term basis for
4:51
that you do on a short-term basis for holidays, sales, and things of that
4:53
holidays, sales, and things of that
4:53
holidays, sales, and things of that nature. you do short-term types of
4:55
nature. you do short-term types of
4:55
nature. you do short-term types of financial investments and you look for
4:57
financial investments and you look for
4:57
financial investments and you look for that return but
4:58
that return but
4:58
that return but >> right
4:59
>> right
4:59
>> right >> well
4:59
>> well
4:59
>> well >> I almost wonder can you can you separate
5:01
>> I almost wonder can you can you separate
5:01
>> I almost wonder can you can you separate the two sometimes
5:02
the two sometimes
5:02
the two sometimes >> and maybe I don't actually separate it
5:04
>> and maybe I don't actually separate it
5:04
>> and maybe I don't actually separate it on purpose maybe because when I do come
5:06
on purpose maybe because when I do come
5:06
on purpose maybe because when I do come to the table the strategy is already
5:07
to the table the strategy is already
5:08
to the table the strategy is already there I've already worked hours on it
5:09
there I've already worked hours on it
5:10
there I've already worked hours on it and so the only thing that I'm left with
5:13
and so the only thing that I'm left with
5:13
and so the only thing that I'm left with is u the financial return on investment
5:15
is u the financial return on investment
5:16
is u the financial return on investment because even though I can price my
5:17
because even though I can price my
5:17
because even though I can price my products I can price my services I can
5:20
products I can price my services I can
5:20
products I can price my services I can put them all into a spreadsheet that's
5:21
put them all into a spreadsheet that's
5:21
put them all into a spreadsheet that's my strategy as to where I'm going to get
5:23
my strategy as to where I'm going to get
5:23
my strategy as to where I'm going to get there. But if the financial does not do
5:27
there. But if the financial does not do
5:27
there. But if the financial does not do what my strategy said it was going to
5:29
what my strategy said it was going to
5:29
what my strategy said it was going to do,
5:30
do,
5:30
do, >> well, you lose your job then. Well,
5:31
>> well, you lose your job then. Well,
5:31
>> well, you lose your job then. Well, well, I mean
5:33
well, I mean
5:33
well, I mean that that's when you end up on CNBC or
5:35
that that's when you end up on CNBC or
5:35
that that's when you end up on CNBC or something on on one of these televisions
5:37
something on on one of these televisions
5:37
something on on one of these televisions and seeing that your stock price has
5:38
and seeing that your stock price has
5:38
and seeing that your stock price has gone down and we bring we blame Karen
5:40
gone down and we bring we blame Karen
5:40
gone down and we bring we blame Karen for that,
5:41
for that,
5:41
for that, >> right?
5:43
>> right?
5:43
>> right? >> So, do you think that most uh bad
5:45
>> So, do you think that most uh bad
5:45
>> So, do you think that most uh bad technology decisions look reasonable at
5:48
technology decisions look reasonable at
5:48
technology decisions look reasonable at the time? I do. I mean, I I talk about
5:50
the time? I do. I mean, I I talk about
5:50
the time? I do. I mean, I I talk about this all the time.
5:51
this all the time.
5:51
this all the time. >> Yeah. people jump in and they don't have
5:53
>> Yeah. people jump in and they don't have
5:53
>> Yeah. people jump in and they don't have a problem they're solving and and then
5:55
a problem they're solving and and then
5:55
a problem they're solving and and then it's they think it was good and they pay
5:56
it's they think it was good and they pay
5:56
it's they think it was good and they pay for the platform and they do everything
5:58
for the platform and they do everything
5:58
for the platform and they do everything and then
6:00
and then
6:00
and then it wasn't reasonable at all. What about
6:02
it wasn't reasonable at all. What about
6:02
it wasn't reasonable at all. What about >> Well, talk talk about that a little bit
6:03
>> Well, talk talk about that a little bit
6:04
>> Well, talk talk about that a little bit more because again I want to shine some
6:06
more because again I want to shine some
6:06
more because again I want to shine some light. I'm going to give you some
6:06
light. I'm going to give you some
6:06
light. I'm going to give you some flowers here. You work with a ton of
6:10
flowers here. You work with a ton of
6:10
flowers here. You work with a ton of new startups uh founding organizations
6:13
new startups uh founding organizations
6:13
new startups uh founding organizations especially in enterprise and consumer
6:15
especially in enterprise and consumer
6:15
especially in enterprise and consumer technology. What what are you seeing?
6:17
technology. What what are you seeing?
6:17
technology. What what are you seeing? Are are you seeing them investing their
6:19
Are are you seeing them investing their
6:19
Are are you seeing them investing their seed money or that initial round
6:22
seed money or that initial round
6:22
seed money or that initial round properly?
6:23
properly?
6:23
properly? >> Yes. Because they're hearing out there
6:24
>> Yes. Because they're hearing out there
6:24
>> Yes. Because they're hearing out there and I think we talked about this.
6:25
and I think we talked about this.
6:26
and I think we talked about this. They're hearing out there. What do you
6:27
They're hearing out there. What do you
6:27
They're hearing out there. What do you mean you haven't jumped on to this and
6:29
mean you haven't jumped on to this and
6:29
mean you haven't jumped on to this and jumped on to that? Why aren't you using
6:32
jumped on to that? Why aren't you using
6:32
jumped on to that? Why aren't you using this? And I I really think that when I
6:34
this? And I I really think that when I
6:34
this? And I I really think that when I look at the the groups of people out
6:36
look at the the groups of people out
6:36
look at the the groups of people out there, you got the groups of newbies or
6:38
there, you got the groups of newbies or
6:38
there, you got the groups of newbies or the ones that I work with and and the
6:40
the ones that I work with and and the
6:40
the ones that I work with and and the reality is most of them are never going
6:41
reality is most of them are never going
6:42
reality is most of them are never going to get to the other side. They're going
6:43
to get to the other side. They're going
6:43
to get to the other side. They're going to use a tool or two and it's going to
6:46
to use a tool or two and it's going to
6:46
to use a tool or two and it's going to help them work smarter not harder, which
6:48
help them work smarter not harder, which
6:48
help them work smarter not harder, which is I like to say all the time. It's
6:50
is I like to say all the time. It's
6:50
is I like to say all the time. It's going to leverage the playing field.
6:51
going to leverage the playing field.
6:51
going to leverage the playing field. These are all quotes that I throw out.
6:53
These are all quotes that I throw out.
6:54
These are all quotes that I throw out. But the reality is that most individual
6:57
But the reality is that most individual
6:57
But the reality is that most individual uh solarreneurs, entrepreneurs, what
6:58
uh solarreneurs, entrepreneurs, what
6:58
uh solarreneurs, entrepreneurs, what whatever we call them, they got to
7:00
whatever we call them, they got to
7:00
whatever we call them, they got to figure out what that one or two tool is
7:02
figure out what that one or two tool is
7:02
figure out what that one or two tool is that they're going to work with. And
7:03
that they're going to work with. And
7:03
that they're going to work with. And they're not. They're just not. The other
7:06
they're not. They're just not. The other
7:06
they're not. They're just not. The other group, they are all in, but they're not
7:09
group, they are all in, but they're not
7:09
group, they are all in, but they're not doing it by themselves. They hire a
7:11
doing it by themselves. They hire a
7:12
doing it by themselves. They hire a company who who codes and who builds it
7:15
company who who codes and who builds it
7:15
company who who codes and who builds it for them and then there's their individ
7:17
for them and then there's their individ
7:17
for them and then there's their individ in between, you know, they're kind of
7:19
in between, you know, they're kind of
7:19
in between, you know, they're kind of stuck. They know too much to be
7:21
stuck. They know too much to be
7:21
stuck. They know too much to be dangerous,
7:23
dangerous,
7:23
dangerous, >> but they are never going to get to the
7:25
>> but they are never going to get to the
7:25
>> but they are never going to get to the other side. And that's okay. We're here
7:26
other side. And that's okay. We're here
7:26
other side. And that's okay. We're here to tell you that's okay.
7:28
to tell you that's okay.
7:28
to tell you that's okay. >> But I I do think that these decisions
7:31
>> But I I do think that these decisions
7:31
>> But I I do think that these decisions are bad because they come to my
7:32
are bad because they come to my
7:32
are bad because they come to my workshops and the first thing I hear is,
7:34
workshops and the first thing I hear is,
7:34
workshops and the first thing I hear is, "Can I use Chat GPT to write a new book
7:37
"Can I use Chat GPT to write a new book
7:37
"Can I use Chat GPT to write a new book to put on Amazon?"
7:39
to put on Amazon?"
7:40
to put on Amazon?" I'm like, "No."
7:40
I'm like, "No."
7:40
I'm like, "No." >> Started cringing a little bit as you
7:42
>> Started cringing a little bit as you
7:42
>> Started cringing a little bit as you were saying that.
7:44
were saying that.
7:44
were saying that. >> Well, I already and they go, "Well, I
7:45
>> Well, I already and they go, "Well, I
7:45
>> Well, I already and they go, "Well, I already paid for it." Well, I hope you
7:48
already paid for it." Well, I hope you
7:48
already paid for it." Well, I hope you didn't do it for the year if that's why
7:49
didn't do it for the year if that's why
7:49
didn't do it for the year if that's why you paid it paid for it there. That's my
7:52
you paid it paid for it there. That's my
7:52
you paid it paid for it there. That's my personal What do you think? I I don't
7:54
personal What do you think? I I don't
7:54
personal What do you think? I I don't know. That's my personal opinion.
7:55
know. That's my personal opinion.
7:55
know. That's my personal opinion. >> No, I I I agree. And again, you think
7:57
>> No, I I I agree. And again, you think
7:57
>> No, I I I agree. And again, you think about it, depending on the stage of some
7:59
about it, depending on the stage of some
7:59
about it, depending on the stage of some of these organizations and these
8:01
of these organizations and these
8:01
of these organizations and these companies are, how much they can invest
8:02
companies are, how much they can invest
8:02
companies are, how much they can invest in third party resources or consultants
8:05
in third party resources or consultants
8:06
in third party resources or consultants and folks to come in and help them
8:07
and folks to come in and help them
8:07
and folks to come in and help them because not everyone knows everything.
8:10
because not everyone knows everything.
8:10
because not everyone knows everything. That's why we have specialists as
8:11
That's why we have specialists as
8:11
That's why we have specialists as opposed to generals. A lot a lot of the
8:13
opposed to generals. A lot a lot of the
8:13
opposed to generals. A lot a lot of the time. Um,
8:16
time. Um,
8:16
time. Um, some some organizations, as you say,
8:17
some some organizations, as you say,
8:17
some some organizations, as you say, it's it's the unpopular, unsexy truth of
8:21
it's it's the unpopular, unsexy truth of
8:21
it's it's the unpopular, unsexy truth of being a business owner or being an
8:23
being a business owner or being an
8:23
being a business owner or being an entrepreneur. Not everyone's going to
8:24
entrepreneur. Not everyone's going to
8:24
entrepreneur. Not everyone's going to make it. Not not everyone starts out
8:26
make it. Not not everyone starts out
8:26
make it. Not not everyone starts out thinking they're going to fail.
8:27
thinking they're going to fail.
8:27
thinking they're going to fail. >> Right.
8:28
>> Right.
8:28
>> Right. >> Right. But if you don't have that acumen
8:30
>> Right. But if you don't have that acumen
8:30
>> Right. But if you don't have that acumen for running a business, knowing all
8:32
for running a business, knowing all
8:32
for running a business, knowing all aspects, not just the marketing side,
8:34
aspects, not just the marketing side,
8:34
aspects, not just the marketing side, not just the sales side, but the
8:35
not just the sales side, but the
8:35
not just the sales side, but the financial side.
8:37
financial side.
8:37
financial side. >> Right. Right.
8:38
>> Right. Right.
8:38
>> Right. Right. >> If you if you don't have the right
8:40
>> If you if you don't have the right
8:40
>> If you if you don't have the right people in your circle to do
8:43
people in your circle to do
8:43
people in your circle to do >> their part, you and it can't just be
8:45
>> their part, you and it can't just be
8:45
>> their part, you and it can't just be you, Karen, that does everything. Right.
8:47
you, Karen, that does everything. Right.
8:48
you, Karen, that does everything. Right. You may think or you may we we may want
8:49
You may think or you may we we may want
8:49
You may think or you may we we may want to do it all and we may keep things
8:51
to do it all and we may keep things
8:51
to do it all and we may keep things tight to our vest, but if you're not if
8:54
tight to our vest, but if you're not if
8:54
tight to our vest, but if you're not if you're not being more strategic instead
8:56
you're not being more strategic instead
8:56
you're not being more strategic instead of tactical with the planning for the
8:58
of tactical with the planning for the
8:58
of tactical with the planning for the business, that's where the failures
9:00
business, that's where the failures
9:00
business, that's where the failures happen. And that's when folks just buy
9:01
happen. And that's when folks just buy
9:01
happen. And that's when folks just buy start buying those endpoint products as
9:04
start buying those endpoint products as
9:04
start buying those endpoint products as opposed to platforms.
9:06
opposed to platforms.
9:06
opposed to platforms. >> Right. And I'm guilty of it. Look, I I
9:08
>> Right. And I'm guilty of it. Look, I I
9:08
>> Right. And I'm guilty of it. Look, I I like to say I made all the mistakes so
9:10
like to say I made all the mistakes so
9:10
like to say I made all the mistakes so that others don't have
9:11
that others don't have
9:11
that others don't have >> I've heard you say that before. You
9:13
>> I've heard you say that before. You
9:13
>> I've heard you say that before. You should put that on a t-shirt. That's
9:14
should put that on a t-shirt. That's
9:14
should put that on a t-shirt. That's that's pretty good.
9:15
that's pretty good.
9:15
that's pretty good. >> But I am guilty of it. I mean I I
9:17
>> But I am guilty of it. I mean I I
9:17
>> But I am guilty of it. I mean I I started my my this newest reincarnation
9:20
started my my this newest reincarnation
9:20
started my my this newest reincarnation of my career as a tech evangelist saying
9:23
of my career as a tech evangelist saying
9:23
of my career as a tech evangelist saying you need to buy this platform and I
9:25
you need to buy this platform and I
9:25
you need to buy this platform and I realized myself how foolish that was.
9:28
realized myself how foolish that was.
9:28
realized myself how foolish that was. You don't need to buy anything and the
9:31
You don't need to buy anything and the
9:31
You don't need to buy anything and the reality is depending on where you are in
9:33
reality is depending on where you are in
9:33
reality is depending on where you are in your AI journey um that might be a great
9:36
your AI journey um that might be a great
9:36
your AI journey um that might be a great platform for you but if you're here you
9:39
platform for you but if you're here you
9:39
platform for you but if you're here you just need chat GBT or Claude or
9:42
just need chat GBT or Claude or
9:42
just need chat GBT or Claude or something else they can do the same
9:43
something else they can do the same
9:43
something else they can do the same thing that the other platform did. Maybe
9:45
thing that the other platform did. Maybe
9:45
thing that the other platform did. Maybe it was quicker. You pushed a button. We
9:47
it was quicker. You pushed a button. We
9:47
it was quicker. You pushed a button. We both know what I'm talking about. You
9:48
both know what I'm talking about. You
9:48
both know what I'm talking about. You push a button. And for those people,
9:50
push a button. And for those people,
9:50
push a button. And for those people, maybe that is perfect. And I've done a
9:52
maybe that is perfect. And I've done a
9:52
maybe that is perfect. And I've done a workshop on it, guys. If you want to go
9:54
workshop on it, guys. If you want to go
9:54
workshop on it, guys. If you want to go figure out how to do that, go check it
9:55
figure out how to do that, go check it
9:55
figure out how to do that, go check it out. You we'll we'll show you how. I've
9:57
out. You we'll we'll show you how. I've
9:57
out. You we'll we'll show you how. I've done a workshop on it.
9:59
done a workshop on it.
9:59
done a workshop on it. >> But at the end of the day, you're going
10:01
>> But at the end of the day, you're going
10:01
>> But at the end of the day, you're going to you're going to grow through that and
10:02
to you're going to grow through that and
10:02
to you're going to grow through that and you're going to say mo some people are
10:04
you're going to say mo some people are
10:04
you're going to say mo some people are going to say, "Oh, I don't really need
10:05
going to say, "Oh, I don't really need
10:05
going to say, "Oh, I don't really need that anymore. I can create everything I
10:08
that anymore. I can create everything I
10:08
that anymore. I can create everything I need in something else." And if you get
10:11
need in something else." And if you get
10:11
need in something else." And if you get to that next level, I feel like I've
10:12
to that next level, I feel like I've
10:12
to that next level, I feel like I've done my job.
10:15
done my job.
10:15
done my job. because you're thinking now. It's on a
10:16
because you're thinking now. It's on a
10:16
because you're thinking now. It's on a thinking level
10:18
thinking level
10:18
thinking level >> and that rate of return, that rate of
10:22
>> and that rate of return, that rate of
10:22
>> and that rate of return, that rate of progression is different for everyone.
10:24
progression is different for everyone.
10:24
progression is different for everyone. >> Yes. Yes.
10:26
>> Yes. Yes.
10:26
>> Yes. Yes. >> And I think that that's that's one of
10:27
>> And I think that that's that's one of
10:28
>> And I think that that's that's one of the harder parts for again early stage
10:31
the harder parts for again early stage
10:31
the harder parts for again early stage companies, folks that I talked to,
10:32
companies, folks that I talked to,
10:32
companies, folks that I talked to, entrepreneurs, solarreneurs, and things
10:34
entrepreneurs, solarreneurs, and things
10:34
entrepreneurs, solarreneurs, and things of that nature, right? They're looking
10:35
of that nature, right? They're looking
10:35
of that nature, right? They're looking for the wins really fast as as opposed
10:39
for the wins really fast as as opposed
10:39
for the wins really fast as as opposed to having the the mission, the strategy,
10:43
to having the the mission, the strategy,
10:43
to having the the mission, the strategy, the vision board. I point this way
10:45
the vision board. I point this way
10:45
the vision board. I point this way because that's where my board's is
10:46
because that's where my board's is
10:46
because that's where my board's is literally at that's posted on my wall
10:49
literally at that's posted on my wall
10:49
literally at that's posted on my wall without having those
10:52
without having those
10:52
without having those plans written down. So, they turn into
10:53
plans written down. So, they turn into
10:53
plans written down. So, they turn into goals because if it's not written down,
10:55
goals because if it's not written down,
10:56
goals because if it's not written down, it's just a plan.
10:57
it's just a plan.
10:57
it's just a plan. >> Um,
10:57
>> Um,
10:57
>> Um, >> yeah, absolutely.
10:58
>> yeah, absolutely.
10:58
>> yeah, absolutely. >> And there you go. That's the gym for you
11:00
>> And there you go. That's the gym for you
11:00
>> And there you go. That's the gym for you right there. Listen, if you your plans
11:02
right there. Listen, if you your plans
11:02
right there. Listen, if you your plans aren't written down, let's see. Well,
11:04
aren't written down, let's see. Well,
11:04
aren't written down, let's see. Well, and and you know, here's the thing. AI
11:06
and and you know, here's the thing. AI
11:06
and and you know, here's the thing. AI has given us opportunity to actually
11:10
has given us opportunity to actually
11:10
has given us opportunity to actually build that plan.
11:11
build that plan.
11:11
build that plan. >> Yes.
11:11
>> Yes.
11:11
>> Yes. >> If we're not capable by ourselves, we
11:14
>> If we're not capable by ourselves, we
11:14
>> If we're not capable by ourselves, we get a little bit of help and a little
11:15
get a little bit of help and a little
11:16
get a little bit of help and a little bit of assistance by some of these
11:17
bit of assistance by some of these
11:17
bit of assistance by some of these platforms. And that's where the magic
11:19
platforms. And that's where the magic
11:19
platforms. And that's where the magic is, I think, because I think there are
11:20
is, I think, because I think there are
11:20
is, I think, because I think there are more people that don't know how to do
11:22
more people that don't know how to do
11:22
more people that don't know how to do this. They start without a plan. They
11:24
this. They start without a plan. They
11:24
this. They start without a plan. They don't begin with the end in mind. Steven
11:26
don't begin with the end in mind. Steven
11:26
don't begin with the end in mind. Steven CVY, we don't they don't do anything.
11:28
CVY, we don't they don't do anything.
11:28
CVY, we don't they don't do anything. They just start. And we talk about why
11:30
They just start. And we talk about why
11:30
They just start. And we talk about why just starting can be a problem.
11:32
just starting can be a problem.
11:32
just starting can be a problem. >> Yes. So right
11:33
>> Yes. So right
11:33
>> Yes. So right >> yeah I worry about folks who are
11:36
>> yeah I worry about folks who are
11:36
>> yeah I worry about folks who are apprehensive to leveraging this new
11:37
apprehensive to leveraging this new
11:37
apprehensive to leveraging this new technology right understand that you
11:42
technology right understand that you
11:42
technology right understand that you have control over all aspects of it
11:44
have control over all aspects of it
11:44
have control over all aspects of it right so again it's not going to go over
11:46
right so again it's not going to go over
11:46
right so again it's not going to go over there it's it's not going to do anything
11:47
there it's it's not going to do anything
11:47
there it's it's not going to do anything detrimental you have the capability of
11:50
detrimental you have the capability of
11:50
detrimental you have the capability of limiting what AI does these platforms
11:54
limiting what AI does these platforms
11:54
limiting what AI does these platforms the the claws of the world the manises
11:56
the the claws of the world the manises
11:56
the the claws of the world the manises of the world the perplexities the all
11:58
of the world the perplexities the all
11:58
of the world the perplexities the all these LLMs they really are here
12:02
these LLMs they really are here
12:02
these LLMs they really are here by all intents and purposes to help
12:04
by all intents and purposes to help
12:04
by all intents and purposes to help benefit and provide you knowledge. So
12:06
benefit and provide you knowledge. So
12:06
benefit and provide you knowledge. So why go about it the old school
12:08
why go about it the old school
12:08
why go about it the old school oldfashioned way when we're always I
12:10
oldfashioned way when we're always I
12:10
oldfashioned way when we're always I always talk about reducing and limiting
12:12
always talk about reducing and limiting
12:12
always talk about reducing and limiting steps in the workflow by leveraging this
12:14
steps in the workflow by leveraging this
12:14
steps in the workflow by leveraging this technology I can I can feed in a
12:16
technology I can I can feed in a
12:16
technology I can I can feed in a framework feed in some questions feed in
12:19
framework feed in some questions feed in
12:19
framework feed in some questions feed in some guidelines and really come up with
12:23
some guidelines and really come up with
12:23
some guidelines and really come up with >> a good component of already what I need
12:25
>> a good component of already what I need
12:25
>> a good component of already what I need to do to help me build that business and
12:27
to do to help me build that business and
12:27
to do to help me build that business and to help me
12:29
to help me
12:29
to help me >> return important James a good component
12:31
>> return important James a good component
12:31
>> return important James a good component of what you need to do it's not the end
12:33
of what you need to do it's not the end
12:33
of what you need to do it's not the end of it you still have to the human factor
12:36
of it you still have to the human factor
12:36
of it you still have to the human factor is still there. You still have to jump
12:38
is still there. You still have to jump
12:38
is still there. You still have to jump in. You still have to look at it. And if
12:40
in. You still have to look at it. And if
12:40
in. You still have to look at it. And if you're I mean, I was I said before we
12:43
you're I mean, I was I said before we
12:43
you're I mean, I was I said before we did this show, I've done I've been in
12:45
did this show, I've done I've been in
12:45
did this show, I've done I've been in ChatFrey for quite a while, but I'm
12:47
ChatFrey for quite a while, but I'm
12:47
ChatFrey for quite a while, but I'm moving into Claude.
12:48
moving into Claude.
12:48
moving into Claude. >> Moving over. Okay. Is that right?
12:50
>> Moving over. Okay. Is that right?
12:50
>> Moving over. Okay. Is that right? >> Moving into Claude. I've had to now
12:52
>> Moving into Claude. I've had to now
12:52
>> Moving into Claude. I've had to now train Claude.
12:53
train Claude.
12:54
train Claude. >> You know, you can export.
12:55
>> You know, you can export.
12:55
>> You know, you can export. >> I know you can. Okay. I
12:57
>> I know you can. Okay. I
12:57
>> I know you can. Okay. I >> I actually I I asked Claude, "Can I how
13:00
>> I actually I I asked Claude, "Can I how
13:00
>> I actually I I asked Claude, "Can I how do I get my stuff out of chat and bring
13:02
do I get my stuff out of chat and bring
13:02
do I get my stuff out of chat and bring it over?" And literally and guys, you
13:05
it over?" And literally and guys, you
13:05
it over?" And literally and guys, you can do that. use the platforms. Ask ask
13:07
can do that. use the platforms. Ask ask
13:07
can do that. use the platforms. Ask ask the platforms questions if you're trying
13:09
the platforms questions if you're trying
13:09
the platforms questions if you're trying to figure out how to use Claude.
13:11
to figure out how to use Claude.
13:11
to figure out how to use Claude. >> Say, Claude, give me a tutorial on how
13:14
>> Say, Claude, give me a tutorial on how
13:14
>> Say, Claude, give me a tutorial on how best to use you based upon and you can
13:17
best to use you based upon and you can
13:17
best to use you based upon and you can do all you know setting up because one
13:19
do all you know setting up because one
13:19
do all you know setting up because one of the I'm going to do a Claude
13:20
of the I'm going to do a Claude
13:20
of the I'm going to do a Claude workshop. One of the things is setting
13:21
workshop. One of the things is setting
13:21
workshop. One of the things is setting up
13:21
up
13:22
up >> nice
13:22
>> nice
13:22
>> nice >> the actual who you are and everything so
13:25
>> the actual who you are and everything so
13:25
>> the actual who you are and everything so that and chat doesn't have that.
13:27
that and chat doesn't have that.
13:27
that and chat doesn't have that. >> That's why Claude is pretty cool. It has
13:29
>> That's why Claude is pretty cool. It has
13:29
>> That's why Claude is pretty cool. It has co-work and all that stuff.
13:30
co-work and all that stuff.
13:30
co-work and all that stuff. >> Yeah.
13:30
>> Yeah.
13:30
>> Yeah. >> But the point the point being I forgot
13:32
>> But the point the point being I forgot
13:32
>> But the point the point being I forgot what the point is. The point being is
13:33
what the point is. The point being is
13:34
what the point is. The point being is you go in there and I start in Chad, I
13:36
you go in there and I start in Chad, I
13:36
you go in there and I start in Chad, I take it over to Claude and and that's
13:38
take it over to Claude and and that's
13:38
take it over to Claude and and that's now my new my new stack. I didn't do
13:41
now my new my new stack. I didn't do
13:41
now my new my new stack. I didn't do that before and I'm redoing all of my
13:43
that before and I'm redoing all of my
13:43
that before and I'm redoing all of my blogs and all of my newsletters um
13:46
blogs and all of my newsletters um
13:46
blogs and all of my newsletters um because it's it's nice to get a second
13:47
because it's it's nice to get a second
13:48
because it's it's nice to get a second opinion and cloud is a second opinion
13:50
opinion and cloud is a second opinion
13:50
opinion and cloud is a second opinion literally.
13:51
literally.
13:51
literally. >> And what you're paying for that the
13:54
>> And what you're paying for that the
13:54
>> And what you're paying for that the investment that you're putting into that
13:56
investment that you're putting into that
13:56
investment that you're putting into that platform to help you build structure and
13:59
platform to help you build structure and
13:59
platform to help you build structure and and organize your business.
14:01
and organize your business.
14:01
and organize your business. >> Yep. There is significant positive
14:02
>> Yep. There is significant positive
14:02
>> Yep. There is significant positive return on that. Correct.
14:04
return on that. Correct.
14:04
return on that. Correct. >> That is a exactly my $20 a month. My
14:08
>> That is a exactly my $20 a month. My
14:08
>> That is a exactly my $20 a month. My return on investment on that $20 a month
14:10
return on investment on that $20 a month
14:10
return on investment on that $20 a month if I pay by the month instead of for the
14:12
if I pay by the month instead of for the
14:12
if I pay by the month instead of for the whole year.
14:13
whole year.
14:13
whole year. >> Yeah.
14:13
>> Yeah.
14:13
>> Yeah. >> Which I'm only doing it by the month
14:14
>> Which I'm only doing it by the month
14:14
>> Which I'm only doing it by the month right now to make sure that I'm totally
14:16
right now to make sure that I'm totally
14:16
right now to make sure that I'm totally in and I really want to use this
14:18
in and I really want to use this
14:18
in and I really want to use this platform. I always encourage you don't
14:20
platform. I always encourage you don't
14:20
platform. I always encourage you don't buy the whole year unless you're you're
14:22
buy the whole year unless you're you're
14:22
buy the whole year unless you're you're you're going to use it because you're
14:24
you're going to use it because you're
14:24
you're going to use it because you're stuck and they're not going to give you
14:25
stuck and they're not going to give you
14:25
stuck and they're not going to give you a refund, right? But it is a return on
14:27
a refund, right? But it is a return on
14:27
a refund, right? But it is a return on your investment. It is totally a return
14:29
your investment. It is totally a return
14:30
your investment. It is totally a return on your investment. I might not have it
14:31
on your investment. I might not have it
14:31
on your investment. I might not have it in a spreadsheet,
14:33
in a spreadsheet,
14:33
in a spreadsheet, but I have it in the materials and the
14:35
but I have it in the materials and the
14:35
but I have it in the materials and the assets and the collateral that has come
14:37
assets and the collateral that has come
14:37
assets and the collateral that has come out. And I need you, James, to tell me
14:39
out. And I need you, James, to tell me
14:39
out. And I need you, James, to tell me how I put that into a spreadsheet.
14:43
how I put that into a spreadsheet.
14:43
how I put that into a spreadsheet. >> My goodness, it's been so long since I
14:45
>> My goodness, it's been so long since I
14:45
>> My goodness, it's been so long since I fired up Excel or was it Apple numbers?
14:48
fired up Excel or was it Apple numbers?
14:48
fired up Excel or was it Apple numbers? My goodness. I
14:49
My goodness. I
14:49
My goodness. I >> I used to be pretty good at pivot
14:51
>> I used to be pretty good at pivot
14:51
>> I used to be pretty good at pivot tables, but back that was back in the
14:52
tables, but back that was back in the
14:52
tables, but back that was back in the day. That was before all this salt in
14:54
day. That was before all this salt in
14:54
day. That was before all this salt in the beard. But we we can work it out. We
14:56
the beard. But we we can work it out. We
14:56
the beard. But we we can work it out. We let's let's let's work it out. We'll we
14:58
let's let's let's work it out. We'll we
14:58
let's let's let's work it out. We'll we we'll figure it out for sure.
14:59
we'll figure it out for sure.
14:59
we'll figure it out for sure. >> But but you're right and I'm glad you
15:00
>> But but you're right and I'm glad you
15:00
>> But but you're right and I'm glad you tied that to it because when we pay for
15:02
tied that to it because when we pay for
15:02
tied that to it because when we pay for a subscription for something like so I
15:04
a subscription for something like so I
15:04
a subscription for something like so I pay for chat, I pay for Claude and I pay
15:06
pay for chat, I pay for Claude and I pay
15:06
pay for chat, I pay for Claude and I pay for Perplexity. Yeah. For $60 a month
15:09
for Perplexity. Yeah. For $60 a month
15:10
for Perplexity. Yeah. For $60 a month because they're they all I think got
15:11
because they're they all I think got
15:11
because they're they all I think got together and said it's going to be $20 a
15:13
together and said it's going to be $20 a
15:13
together and said it's going to be $20 a month.
15:13
month.
15:13
month. >> Yeah.
15:13
>> Yeah.
15:14
>> Yeah. >> And even though Perplexity can tap into
15:16
>> And even though Perplexity can tap into
15:16
>> And even though Perplexity can tap into chat and it can tap into some of the
15:18
chat and it can tap into some of the
15:18
chat and it can tap into some of the other stuff, I still pay for the
15:19
other stuff, I still pay for the
15:20
other stuff, I still pay for the standalone platform because it is a
15:22
standalone platform because it is a
15:22
standalone platform because it is a truncated I believe truncated version.
15:24
truncated I believe truncated version.
15:24
truncated I believe truncated version. It does not talk to your chat that's out
15:27
It does not talk to your chat that's out
15:27
It does not talk to your chat that's out there. It only talks to it as an API
15:29
there. It only talks to it as an API
15:29
there. It only talks to it as an API within.
15:30
within.
15:30
within. >> That is true. And and we can go in
15:33
>> That is true. And and we can go in
15:33
>> That is true. And and we can go in another session or maybe in a premium
15:35
another session or maybe in a premium
15:35
another session or maybe in a premium session, we can go deeper down into that
15:37
session, we can go deeper down into that
15:37
session, we can go deeper down into that because that that is pretty key what
15:39
because that that is pretty key what
15:39
because that that is pretty key what what you just said right there. It's
15:40
what you just said right there. It's
15:40
what you just said right there. It's right. It's more at the 35,000 foot
15:42
right. It's more at the 35,000 foot
15:42
right. It's more at the 35,000 foot level. Yep.
15:43
level. Yep.
15:43
level. Yep. >> In these all-encompensing
15:45
>> In these all-encompensing
15:45
>> In these all-encompensing >> platforms as opposed to having that
15:47
>> platforms as opposed to having that
15:47
>> platforms as opposed to having that individual subscription to
15:49
individual subscription to
15:49
individual subscription to >> Yes. Yes.
15:50
>> Yes. Yes.
15:50
>> Yes. Yes. >> the indiv the one platform. That's
15:51
>> the indiv the one platform. That's
15:51
>> the indiv the one platform. That's that's a really I'm gonna write that
15:52
that's a really I'm gonna write that
15:52
that's a really I'm gonna write that down. So, I'm paying. So, my return on
15:54
down. So, I'm paying. So, my return on
15:54
down. So, I'm paying. So, my return on investment for my $60, yeah,
15:57
investment for my $60, yeah,
15:57
investment for my $60, yeah, >> is hopefully my return is all of the
15:59
>> is hopefully my return is all of the
15:59
>> is hopefully my return is all of the products that I've created. Um, the
16:01
products that I've created. Um, the
16:01
products that I've created. Um, the community that I'm creating, you know,
16:03
community that I'm creating, you know,
16:03
community that I'm creating, you know, an actual a subscriptionbased I mean,
16:06
an actual a subscriptionbased I mean,
16:06
an actual a subscriptionbased I mean, everything I'm creating is technically
16:08
everything I'm creating is technically
16:08
everything I'm creating is technically will be a return on my investment.
16:11
will be a return on my investment.
16:11
will be a return on my investment. >> Yeah. Because you you think about it,
16:12
>> Yeah. Because you you think about it,
16:12
>> Yeah. Because you you think about it, you can start charging for admission.
16:16
you can start charging for admission.
16:16
you can start charging for admission. So, again, making it premium.
16:17
So, again, making it premium.
16:17
So, again, making it premium. >> Yep. So your your investment that
16:19
>> Yep. So your your investment that
16:19
>> Yep. So your your investment that initial investment is what that X that
16:21
initial investment is what that X that
16:21
initial investment is what that X that you're paying to the platform. Yep.
16:24
you're paying to the platform. Yep.
16:24
you're paying to the platform. Yep. >> But all of the dividends that come out
16:25
>> But all of the dividends that come out
16:25
>> But all of the dividends that come out of that, all of the the digital
16:27
of that, all of the the digital
16:27
of that, all of the the digital products, all of the access, all of the
16:29
products, all of the access, all of the
16:29
products, all of the access, all of the information,
16:30
information,
16:30
information, >> that's the return. And
16:32
>> that's the return. And
16:32
>> that's the return. And >> Yep. And that and and AI has helped me
16:36
>> Yep. And that and and AI has helped me
16:36
>> Yep. And that and and AI has helped me figure out what I can sell.
16:39
figure out what I can sell.
16:39
figure out what I can sell. >> Yes.
16:40
>> Yes.
16:40
>> Yes. >> What how do I represent myself and price
16:42
>> What how do I represent myself and price
16:42
>> What how do I represent myself and price points? How do I monetize? Literally,
16:45
points? How do I monetize? Literally,
16:45
points? How do I monetize? Literally, you can ask once you're you have a team
16:48
you can ask once you're you have a team
16:48
you can ask once you're you have a team member. Once that team member knows you
16:50
member. Once that team member knows you
16:50
member. Once that team member knows you inside and out, it's going to be able to
16:52
inside and out, it's going to be able to
16:52
inside and out, it's going to be able to give you some ideas that you maybe not
16:54
give you some ideas that you maybe not
16:54
give you some ideas that you maybe not did not have, which is kind of cool.
16:56
did not have, which is kind of cool.
16:56
did not have, which is kind of cool. >> Say that again because I said that a
16:59
>> Say that again because I said that a
17:00
>> Say that again because I said that a couple of weeks ago on a a platform on
17:03
couple of weeks ago on a a platform on
17:03
couple of weeks ago on a a platform on on a stream that was on on the ecam
17:04
on a stream that was on on the ecam
17:04
on a stream that was on on the ecam platform and I was talking about how my
17:07
platform and I was talking about how my
17:07
platform and I was talking about how my AI agent is actually the creative
17:10
AI agent is actually the creative
17:10
AI agent is actually the creative director in my company.
17:12
director in my company.
17:12
director in my company. >> Oh, I love that. So actually having a
17:15
>> Oh, I love that. So actually having a
17:15
>> Oh, I love that. So actually having a role not the boss but is actually the
17:18
role not the boss but is actually the
17:18
role not the boss but is actually the creative director. So, as an employee
17:20
creative director. So, as an employee
17:20
creative director. So, as an employee within the organization, and I know it's
17:22
within the organization, and I know it's
17:22
within the organization, and I know it's it's it's a it's an algorithm, it's a
17:24
it's it's a it's an algorithm, it's a
17:24
it's it's a it's an algorithm, it's a it's a tool, but the creative director
17:26
it's a tool, but the creative director
17:26
it's a tool, but the creative director for Hicks New Media is my LLM of choice.
17:29
for Hicks New Media is my LLM of choice.
17:30
for Hicks New Media is my LLM of choice. And that has helped me eliminate steps
17:32
And that has helped me eliminate steps
17:32
And that has helped me eliminate steps in the workflow, ask different types of
17:35
in the workflow, ask different types of
17:35
in the workflow, ask different types of questions that I again, I'm not the
17:37
questions that I again, I'm not the
17:38
questions that I again, I'm not the smartest. I'm not I don't want to be in
17:39
smartest. I'm not I don't want to be in
17:39
smartest. I'm not I don't want to be in the room where I'm the smartest person,
17:41
the room where I'm the smartest person,
17:41
the room where I'm the smartest person, but if I'm in that room, I got to leave,
17:43
but if I'm in that room, I got to leave,
17:43
but if I'm in that room, I got to leave, >> right? So, challenge me to have
17:45
>> right? So, challenge me to have
17:45
>> right? So, challenge me to have different types of conversations. So
17:46
different types of conversations. So
17:46
different types of conversations. So being able to do that with these
17:48
being able to do that with these
17:48
being able to do that with these platforms and then being able to
17:51
platforms and then being able to
17:51
platforms and then being able to put up a preview, put up something
17:53
put up a preview, put up something
17:53
put up a preview, put up something before it actually gets published or
17:55
before it actually gets published or
17:55
before it actually gets published or before it gets distributed out to the uh
17:57
before it gets distributed out to the uh
17:57
before it gets distributed out to the uh general public. That right there is the
17:59
general public. That right there is the
18:00
general public. That right there is the beauty of leveraging these new
18:01
beauty of leveraging these new
18:01
beauty of leveraging these new technologies. And just how long would it
18:02
technologies. And just how long would it
18:02
technologies. And just how long would it have taken you? I'm just going to ask
18:04
have taken you? I'm just going to ask
18:04
have taken you? I'm just going to ask >> I would have been able to do it. I I
18:05
>> I would have been able to do it. I I
18:05
>> I would have been able to do it. I I literally
18:06
literally
18:06
literally >> would have even been to do it. Not even
18:07
>> would have even been to do it. Not even
18:07
>> would have even been to do it. Not even how long you would even
18:09
how long you would even
18:09
how long you would even >> I would not have first of all I wouldn't
18:10
>> I would not have first of all I wouldn't
18:10
>> I would not have first of all I wouldn't even have known that I should be doing
18:12
even have known that I should be doing
18:12
even have known that I should be doing it because none of these products
18:14
it because none of these products
18:14
it because none of these products >> ever came into my mind and now that I'm
18:17
>> ever came into my mind and now that I'm
18:17
>> ever came into my mind and now that I'm doing it it's it's like a um an
18:19
doing it it's it's like a um an
18:19
doing it it's it's like a um an ecosystem that I'm building
18:21
ecosystem that I'm building
18:21
ecosystem that I'm building >> and
18:22
>> and
18:22
>> and >> chat Fred I call him Fred is my team
18:25
>> chat Fred I call him Fred is my team
18:25
>> chat Fred I call him Fred is my team member a creative director Fred knows
18:27
member a creative director Fred knows
18:27
member a creative director Fred knows and Fred will literally say that is a
18:29
and Fred will literally say that is a
18:29
and Fred will literally say that is a really good idea you came up with now
18:30
really good idea you came up with now
18:30
really good idea you came up with now we're going to figure out how to put it
18:32
we're going to figure out how to put it
18:32
we're going to figure out how to put it into your ecosystem and what comes first
18:35
into your ecosystem and what comes first
18:35
into your ecosystem and what comes first yesterday I spent literally literally
18:37
yesterday I spent literally literally
18:37
yesterday I spent literally literally three hours developing the pricing
18:40
three hours developing the pricing
18:40
three hours developing the pricing tiers.
18:41
tiers.
18:41
tiers. >> Love it.
18:42
>> Love it.
18:42
>> Love it. >> Because I'm not used to be to to you
18:44
>> Because I'm not used to be to to you
18:44
>> Because I'm not used to be to to you know saying this is how much it costs.
18:46
know saying this is how much it costs.
18:46
know saying this is how much it costs. And so we he's my therapist too. He
18:48
And so we he's my therapist too. He
18:48
And so we he's my therapist too. He literally walked me through why it's
18:50
literally walked me through why it's
18:50
literally walked me through why it's okay to do this.
18:51
okay to do this.
18:51
okay to do this. >> Yeah. That so that monthly fee that you
18:53
>> Yeah. That so that monthly fee that you
18:53
>> Yeah. That so that monthly fee that you pay that's that's actually the therapy
18:55
pay that's that's actually the therapy
18:55
pay that's that's actually the therapy session.
18:55
session.
18:55
session. >> Really good. I don't know about you. $20
18:58
>> Really good. I don't know about you. $20
18:58
>> Really good. I don't know about you. $20 never right.
19:00
never right.
19:00
never right. Um okay. So I think what we're saying is
19:03
Um okay. So I think what we're saying is
19:03
Um okay. So I think what we're saying is that that um
19:06
that that um
19:06
that that um when organizations are deciding what
19:10
when organizations are deciding what
19:10
when organizations are deciding what tool to purchase,
19:13
tool to purchase,
19:13
tool to purchase, >> they have to decide why they're
19:15
>> they have to decide why they're
19:15
>> they have to decide why they're purchasing it. What is going to be the
19:17
purchasing it. What is going to be the
19:17
purchasing it. What is going to be the return on investment on it?
19:19
return on investment on it?
19:19
return on investment on it? >> And if they can't come up with it that
19:21
>> And if they can't come up with it that
19:21
>> And if they can't come up with it that it's not going to give them anything
19:23
it's not going to give them anything
19:23
it's not going to give them anything that they can literally have a return on
19:25
that they can literally have a return on
19:25
that they can literally have a return on investment. I and I mean anything. I
19:27
investment. I and I mean anything. I
19:27
investment. I and I mean anything. I mean programs, products, services that
19:29
mean programs, products, services that
19:29
mean programs, products, services that you're literally just using it to talk.
19:32
you're literally just using it to talk.
19:32
you're literally just using it to talk. You're not I don't think you should pay
19:33
You're not I don't think you should pay
19:34
You're not I don't think you should pay for that platform. I don't. And and I
19:37
for that platform. I don't. And and I
19:37
for that platform. I don't. And and I think I mean I I started paying for chat
19:39
think I mean I I started paying for chat
19:39
think I mean I I started paying for chat about two months in because I realized
19:41
about two months in because I realized
19:41
about two months in because I realized it was going to be my team member. I'm I
19:43
it was going to be my team member. I'm I
19:43
it was going to be my team member. I'm I the beginning, not this beginning, the
19:45
the beginning, not this beginning, the
19:45
the beginning, not this beginning, the middle of last week, I decided I was
19:47
middle of last week, I decided I was
19:47
middle of last week, I decided I was going to start paying for the other two
19:48
going to start paying for the other two
19:48
going to start paying for the other two platforms.
19:49
platforms.
19:49
platforms. >> Okay?
19:50
>> Okay?
19:50
>> Okay? and now I'm using them like nobody's
19:52
and now I'm using them like nobody's
19:52
and now I'm using them like nobody's business because now I paid for it and
19:55
business because now I paid for it and
19:55
business because now I paid for it and therefore I need to take advantage of
19:57
therefore I need to take advantage of
19:57
therefore I need to take advantage of it. That's a whole that's a whole
19:59
it. That's a whole that's a whole
19:59
it. That's a whole that's a whole mindset, right?
20:00
mindset, right?
20:00
mindset, right? >> Uh I think I have skin in the game now.
20:02
>> Uh I think I have skin in the game now.
20:02
>> Uh I think I have skin in the game now. Not that I didn't before. Um but I'm
20:05
Not that I didn't before. Um but I'm
20:05
Not that I didn't before. Um but I'm prepared to spend hours in there and I
20:07
prepared to spend hours in there and I
20:07
prepared to spend hours in there and I will I will spend hours in there because
20:08
will I will spend hours in there because
20:08
will I will spend hours in there because I want to do the work now
20:11
I want to do the work now
20:11
I want to do the work now so that I can push a button later.
20:14
so that I can push a button later.
20:14
so that I can push a button later. >> Listen, it's assets and liability. So
20:16
>> Listen, it's assets and liability. So
20:16
>> Listen, it's assets and liability. So again, back to the the accounting and
20:18
again, back to the the accounting and
20:18
again, back to the the accounting and the tax conversation, right? we're
20:19
the tax conversation, right? we're
20:19
the tax conversation, right? we're putting money in, you you better use it
20:21
putting money in, you you better use it
20:21
putting money in, you you better use it or it becomes a liability. You're you're
20:24
or it becomes a liability. You're you're
20:24
or it becomes a liability. You're you're paying for these platforms, so you
20:25
paying for these platforms, so you
20:25
paying for these platforms, so you should leverage the value that comes out
20:28
should leverage the value that comes out
20:28
should leverage the value that comes out out of them, right?
20:29
out of them, right?
20:29
out of them, right? >> And I I know we're leaning heavy into AI
20:32
>> And I I know we're leaning heavy into AI
20:32
>> And I I know we're leaning heavy into AI platforms and things of that nature, but
20:33
platforms and things of that nature, but
20:33
platforms and things of that nature, but for entrepreneurs and for folks just in
20:35
for entrepreneurs and for folks just in
20:35
for entrepreneurs and for folks just in business altogether, you think about
20:37
business altogether, you think about
20:37
business altogether, you think about this for anything that that really
20:39
this for anything that that really
20:39
this for anything that that really touches
20:40
touches
20:40
touches >> your entire business,
20:42
>> your entire business,
20:42
>> your entire business, >> everything,
20:44
>> everything,
20:44
>> everything, >> right?
20:45
>> right?
20:45
>> right? I mean just choice of I called them
20:47
I mean just choice of I called them
20:47
I mean just choice of I called them vendors before but they should be more
20:49
vendors before but they should be more
20:49
vendors before but they should be more partners right that your choice of
20:51
partners right that your choice of
20:51
partners right that your choice of choosing partners to to to work with
20:53
choosing partners to to to work with
20:53
choosing partners to to to work with your choice of using
20:54
your choice of using
20:54
your choice of using >> VA
20:55
>> VA
20:55
>> VA >> other tools all of that stuff
20:57
>> other tools all of that stuff
20:57
>> other tools all of that stuff >> everything everything
20:58
>> everything everything
20:58
>> everything everything >> could your could your AI could was it
21:01
>> could your could your AI could was it
21:01
>> could your could your AI could was it Frank be your VA
21:03
Frank be your VA
21:03
Frank be your VA >> no I don't think so well no but I think
21:07
>> no I don't think so well no but I think
21:07
>> no I don't think so well no but I think Manis could be
21:08
Manis could be
21:08
Manis could be >> you better come over here to Manis
21:10
>> you better come over here to Manis
21:10
>> you better come over here to Manis Listen I'm going to send you I'm going
21:11
Listen I'm going to send you I'm going
21:11
Listen I'm going to send you I'm going to send you a
21:12
to send you a
21:12
to send you a >> as an agent because right house.
21:15
>> as an agent because right house.
21:15
>> as an agent because right house. >> Well, because you can set and I think
21:16
>> Well, because you can set and I think
21:16
>> Well, because you can set and I think Claude could too because you can
21:18
Claude could too because you can
21:18
Claude could too because you can literally say set it up that that uh
21:20
literally say set it up that that uh
21:20
literally say set it up that that uh instead of you having to co-work as an
21:22
instead of you having to co-work as an
21:22
instead of you having to co-work as an example. So co-work which isn't Claude.
21:25
example. So co-work which isn't Claude.
21:25
example. So co-work which isn't Claude. Um and again I've just jumped in last
21:27
Um and again I've just jumped in last
21:27
Um and again I've just jumped in last week so I'm I've done the deep dive but
21:29
week so I'm I've done the deep dive but
21:29
week so I'm I've done the deep dive but the co-work allows you to say okay I
21:31
the co-work allows you to say okay I
21:31
the co-work allows you to say okay I don't need to ask you this anymore.
21:34
don't need to ask you this anymore.
21:34
don't need to ask you this anymore. >> Yes.
21:35
>> Yes.
21:35
>> Yes. >> Do this on a on a
21:36
>> Do this on a on a
21:36
>> Do this on a on a >> and I'm purposely being quiet because
21:38
>> and I'm purposely being quiet because
21:38
>> and I'm purposely being quiet because you're literally saying how these
21:40
you're literally saying how these
21:40
you're literally saying how these agentic platforms operate.
21:43
agentic platforms operate.
21:43
agentic platforms operate. >> Right. you you set up the parameters and
21:45
>> Right. you you set up the parameters and
21:45
>> Right. you you set up the parameters and you go out there and you let them do it
21:47
you go out there and you let them do it
21:47
you go out there and you let them do it within those parameters and with within
21:49
within those parameters and with within
21:49
within those parameters and with within those framework,
21:50
those framework,
21:50
those framework, >> but you have to set up the parameters.
21:52
>> but you have to set up the parameters.
21:52
>> but you have to set up the parameters. >> Well, there there was the first caveat.
21:53
>> Well, there there was the first caveat.
21:53
>> Well, there there was the first caveat. There you go. Right. Don't just gloss
21:55
There you go. Right. Don't just gloss
21:55
There you go. Right. Don't just gloss over that, folks. You heard Karen.
21:57
over that, folks. You heard Karen.
21:57
over that, folks. You heard Karen. >> But and but you can have one of the I
22:00
>> But and but you can have one of the I
22:00
>> But and but you can have one of the I have chat set me up the parameters to
22:02
have chat set me up the parameters to
22:02
have chat set me up the parameters to use in Manis.
22:04
use in Manis.
22:04
use in Manis. >> Oh, interesting. Okay.
22:05
>> Oh, interesting. Okay.
22:05
>> Oh, interesting. Okay. >> What questions should I ask Manis
22:07
>> What questions should I ask Manis
22:08
>> What questions should I ask Manis >> to get the the following results?
22:10
>> to get the the following results?
22:10
>> to get the the following results? because Chad already knows I have all
22:12
because Chad already knows I have all
22:12
because Chad already knows I have all these emails and all the workshops. What
22:14
these emails and all the workshops. What
22:14
these emails and all the workshops. What do I set up in mana so that it
22:16
do I set up in mana so that it
22:16
do I set up in mana so that it understands what I'm asking for? And it
22:18
understands what I'm asking for? And it
22:18
understands what I'm asking for? And it literally will give me and say you can
22:20
literally will give me and say you can
22:20
literally will give me and say you can copy and paste this and just put that
22:22
copy and paste this and just put that
22:22
copy and paste this and just put that over there.
22:22
over there.
22:22
over there. >> Love it.
22:23
>> Love it.
22:23
>> Love it. >> Again, I'm not that smart. Um
22:27
>> Again, I'm not that smart. Um
22:27
>> Again, I'm not that smart. Um but I'm smart enough to know that I'm
22:29
but I'm smart enough to know that I'm
22:29
but I'm smart enough to know that I'm not that
22:29
not that
22:29
not that >> an expert on the internet. That's all
22:31
>> an expert on the internet. That's all
22:31
>> an expert on the internet. That's all right.
22:33
right.
22:33
right. >> I Yeah, I play a smart expert on the on
22:35
>> I Yeah, I play a smart expert on the on
22:35
>> I Yeah, I play a smart expert on the on the internet.
22:35
the internet.
22:35
the internet. >> There we go. Ladies and gentlemen,
22:37
>> There we go. Ladies and gentlemen,
22:37
>> There we go. Ladies and gentlemen, that's our your tech evangelist right
22:38
that's our your tech evangelist right
22:38
that's our your tech evangelist right there. Excuse that.
22:39
there. Excuse that.
22:39
there. Excuse that. >> Yeah.
22:41
>> Yeah.
22:41
>> Yeah. >> Um, how often do you think that
22:42
>> Um, how often do you think that
22:42
>> Um, how often do you think that companies realize too late that they
22:44
companies realize too late that they
22:44
companies realize too late that they didn't just buy a tool, that they bought
22:46
didn't just buy a tool, that they bought
22:46
didn't just buy a tool, that they bought a direction?
22:49
a direction?
22:49
a direction? >> Oh, you know what? I think I think it
22:50
>> Oh, you know what? I think I think it
22:50
>> Oh, you know what? I think I think it happens more frequently than than we
22:53
happens more frequently than than we
22:53
happens more frequently than than we hear about it on on the news. We hear
22:55
hear about it on on the news. We hear
22:55
hear about it on on the news. We hear about the big ugly stories, but I I
22:57
about the big ugly stories, but I I
22:57
about the big ugly stories, but I I think again it's I used to make the joke
23:00
think again it's I used to make the joke
23:00
think again it's I used to make the joke about CIOS in the barber shop, right?
23:02
about CIOS in the barber shop, right?
23:02
about CIOS in the barber shop, right? They would all meet and say, "Hey,
23:03
They would all meet and say, "Hey,
23:03
They would all meet and say, "Hey, you're doing this. Oh, well, let me do
23:05
you're doing this. Oh, well, let me do
23:05
you're doing this. Oh, well, let me do this, too." It was kind of like my last
23:06
this, too." It was kind of like my last
23:06
this, too." It was kind of like my last conversation about uh moving to the
23:09
conversation about uh moving to the
23:09
conversation about uh moving to the public cloud. Everyone all had had to
23:10
public cloud. Everyone all had had to
23:10
public cloud. Everyone all had had to move to the public cloud from on-prem
23:13
move to the public cloud from on-prem
23:13
move to the public cloud from on-prem infrastructure. I think it happens a lot
23:15
infrastructure. I think it happens a lot
23:15
infrastructure. I think it happens a lot because unfortunately the true strategic
23:20
because unfortunately the true strategic
23:20
because unfortunately the true strategic goal for an organization isn't really
23:23
goal for an organization isn't really
23:23
goal for an organization isn't really realized. Always looking at tactical,
23:25
realized. Always looking at tactical,
23:25
realized. Always looking at tactical, always looking at Q1 versus Q2, right?
23:28
always looking at Q1 versus Q2, right?
23:28
always looking at Q1 versus Q2, right? >> Versus what we did a year year-over-year
23:31
>> Versus what we did a year year-over-year
23:31
>> Versus what we did a year year-over-year type of return as opposed to looking
23:32
type of return as opposed to looking
23:32
type of return as opposed to looking long term. So when you're just shooting
23:35
long term. So when you're just shooting
23:35
long term. So when you're just shooting at the hip, you see the shiny tool or
23:38
at the hip, you see the shiny tool or
23:38
at the hip, you see the shiny tool or you see the shiny thing that works for
23:40
you see the shiny thing that works for
23:40
you see the shiny thing that works for your colleague over here. Well, let's do
23:42
your colleague over here. Well, let's do
23:42
your colleague over here. Well, let's do this, too. We don't have enough people
23:45
this, too. We don't have enough people
23:45
this, too. We don't have enough people to put to it, but don't worry about it.
23:46
to put to it, but don't worry about it.
23:46
to put to it, but don't worry about it. We'll still figure out way to make it
23:47
We'll still figure out way to make it
23:48
We'll still figure out way to make it work, right? So, you hear that a lot of
23:49
work, right? So, you hear that a lot of
23:49
work, right? So, you hear that a lot of time, right? There's there's not enough
23:50
time, right? There's there's not enough
23:50
time, right? There's there's not enough people resources to get it done. There's
23:51
people resources to get it done. There's
23:52
people resources to get it done. There's not enough research to actually figure
23:53
not enough research to actually figure
23:54
not enough research to actually figure out does this match our strategy and our
23:56
out does this match our strategy and our
23:56
out does this match our strategy and our business and our goals and our
23:57
business and our goals and our
23:57
business and our goals and our direction. So, so we hear about it
24:00
direction. So, so we hear about it
24:00
direction. So, so we hear about it internally. I say I think you and me
24:01
internally. I say I think you and me
24:01
internally. I say I think you and me just because we engage with a lot of
24:03
just because we engage with a lot of
24:03
just because we engage with a lot of these companies but only
24:06
these companies but only
24:06
these companies but only society hears about the big ones, the
24:07
society hears about the big ones, the
24:07
society hears about the big ones, the big ugly ones because those are the ones
24:09
big ugly ones because those are the ones
24:09
big ugly ones because those are the ones that go on
24:09
that go on
24:09
that go on >> and we're hearing about them right now,
24:11
>> and we're hearing about them right now,
24:11
>> and we're hearing about them right now, right?
24:12
right?
24:12
right? >> Yeah. Happening more and more. Wishing
24:14
>> Yeah. Happening more and more. Wishing
24:14
>> Yeah. Happening more and more. Wishing it wasn't. I I think there's more good
24:16
it wasn't. I I think there's more good
24:16
it wasn't. I I think there's more good stories than there are bad stories. But
24:17
stories than there are bad stories. But
24:17
stories than there are bad stories. But when the bad stories happen, they're the
24:19
when the bad stories happen, they're the
24:19
when the bad stories happen, they're the ones that that get um blown up all over
24:21
ones that that get um blown up all over
24:21
ones that that get um blown up all over the news. But it does happen
24:23
the news. But it does happen
24:23
the news. But it does happen unfortunately quite a bit because again
24:26
unfortunately quite a bit because again
24:26
unfortunately quite a bit because again leaders
24:28
leaders
24:28
leaders and I'm hopefully I don't get get
24:30
and I'm hopefully I don't get get
24:30
and I'm hopefully I don't get get ostracized for this. I don't I don't
24:31
ostracized for this. I don't I don't
24:31
ostracized for this. I don't I don't think leaders really take the time to
24:33
think leaders really take the time to
24:33
think leaders really take the time to really understand
24:35
really understand
24:35
really understand >> what's best for the business as opposed
24:37
>> what's best for the business as opposed
24:37
>> what's best for the business as opposed to what's best only for the financial
24:40
to what's best only for the financial
24:40
to what's best only for the financial piece
24:41
piece
24:41
piece >> and that leads and there is a difference
24:42
>> and that leads and there is a difference
24:42
>> and that leads and there is a difference >> and that leads us into the next topic
24:44
>> and that leads us into the next topic
24:44
>> and that leads us into the next topic you know making decisions you won't have
24:45
you know making decisions you won't have
24:45
you know making decisions you won't have to defend later right so if you come to
24:48
to defend later right so if you come to
24:48
to defend later right so if you come to the table knowing that your ROI is
24:50
the table knowing that your ROI is
24:50
the table knowing that your ROI is financial and strategic right if you
24:52
financial and strategic right if you
24:52
financial and strategic right if you know that going in so that's a nugget
24:54
know that going in so that's a nugget
24:54
know that going in so that's a nugget guys that literally when you're going in
24:56
guys that literally when you're going in
24:56
guys that literally when you're going in to do this it has to be financial and
24:58
to do this it has to be financial and
24:58
to do this it has to be financial and strategic is it a matter of asking
25:00
strategic is it a matter of asking
25:00
strategic is it a matter of asking better questions questions then before
25:01
better questions questions then before
25:02
better questions questions then before you commit. Is it a matter of
25:03
you commit. Is it a matter of
25:04
you commit. Is it a matter of documenting the assumptions and the
25:05
documenting the assumptions and the
25:06
documenting the assumptions and the trade-offs or creating space for course
25:08
trade-offs or creating space for course
25:08
trade-offs or creating space for course correction without failure stigma? Now
25:11
correction without failure stigma? Now
25:11
correction without failure stigma? Now >> that last one,
25:12
>> that last one,
25:12
>> that last one, >> failure stigma. That's a good one right
25:14
>> failure stigma. That's a good one right
25:14
>> failure stigma. That's a good one right there.
25:15
there.
25:15
there. >> Yeah. How many of you were don't do
25:17
>> Yeah. How many of you were don't do
25:17
>> Yeah. How many of you were don't do something because you feel like you
25:19
something because you feel like you
25:19
something because you feel like you might fail?
25:21
might fail?
25:21
might fail? Is that a good reason not to do
25:22
Is that a good reason not to do
25:22
Is that a good reason not to do something?
25:25
>> Well, it depends on what it is. It It
25:28
>> Well, it depends on what it is. It It
25:28
>> Well, it depends on what it is. It It kind of depends on what it is. I I will
25:29
kind of depends on what it is. I I will
25:29
kind of depends on what it is. I I will I will say that for sure. Uh you know, I
25:32
I will say that for sure. Uh you know, I
25:32
I will say that for sure. Uh you know, I don't like roller coasters anymore. So
25:34
don't like roller coasters anymore. So
25:34
don't like roller coasters anymore. So So
25:36
So
25:36
So you know, okay, I'll be selfish and you
25:38
you know, okay, I'll be selfish and you
25:38
you know, okay, I'll be selfish and you want I feel I may fall out the thing,
25:40
want I feel I may fall out the thing,
25:40
want I feel I may fall out the thing, but
25:42
but
25:42
but that's a good failure stigma. Isn't it?
25:43
that's a good failure stigma. Isn't it?
25:44
that's a good failure stigma. Isn't it? That's a good one. I
25:46
That's a good one. I
25:46
That's a good one. I >> I mean, what does a good decision
25:47
>> I mean, what does a good decision
25:47
>> I mean, what does a good decision actually look like when you don't know,
25:50
actually look like when you don't know,
25:50
actually look like when you don't know, you know, what the outcome's supposed to
25:51
you know, what the outcome's supposed to
25:52
you know, what the outcome's supposed to be? So, we're going back to you got to
25:53
be? So, we're going back to you got to
25:53
be? So, we're going back to you got to you got to have a strategy. You got to
25:55
you got to have a strategy. You got to
25:55
you got to have a strategy. You got to know where you're going cuz how are you
25:57
know where you're going cuz how are you
25:57
know where you're going cuz how are you going to know you didn't get there?
26:00
going to know you didn't get there?
26:00
going to know you didn't get there? That's I you know that's just kind of
26:02
That's I you know that's just kind of
26:02
That's I you know that's just kind of like common sense. If you don't know
26:04
like common sense. If you don't know
26:04
like common sense. If you don't know where you're going there we go Monday
26:05
where you're going there we go Monday
26:06
where you're going there we go Monday morning quarterback and see we we can
26:07
morning quarterback and see we we can
26:07
morning quarterback and see we we can solve all the world's problems right
26:09
solve all the world's problems right
26:09
solve all the world's problems right right here on the digital collective.
26:10
right here on the digital collective.
26:10
right here on the digital collective. Ladies and gentlemen, if we just use a
26:12
Ladies and gentlemen, if we just use a
26:12
Ladies and gentlemen, if we just use a little common sense and had the convers
26:17
I guess when you say that because I
26:18
I guess when you say that because I
26:18
I guess when you say that because I bring it up and I love this that
26:20
bring it up and I love this that
26:20
bring it up and I love this that statement failure stigma. Um, a lot a
26:23
statement failure stigma. Um, a lot a
26:23
statement failure stigma. Um, a lot a lot of times when decisions are made by
26:25
lot of times when decisions are made by
26:25
lot of times when decisions are made by those leaders in a vacuum, that's that
26:28
those leaders in a vacuum, that's that
26:28
those leaders in a vacuum, that's that is where that problem happens because
26:30
is where that problem happens because
26:30
is where that problem happens because again, kind of how we were starting out
26:32
again, kind of how we were starting out
26:32
again, kind of how we were starting out this conversation, if you don't bring in
26:33
this conversation, if you don't bring in
26:34
this conversation, if you don't bring in the right resource, folks that have
26:35
the right resource, folks that have
26:35
the right resource, folks that have expertise in all of these different
26:38
expertise in all of these different
26:38
expertise in all of these different areas,
26:39
areas,
26:39
areas, >> you're you're setting yourself up for
26:42
>> you're you're setting yourself up for
26:42
>> you're you're setting yourself up for that failure. And
26:44
that failure. And
26:44
that failure. And >> right,
26:44
>> right,
26:44
>> right, >> I'm going to use your term, the failure
26:45
>> I'm going to use your term, the failure
26:45
>> I'm going to use your term, the failure stigma. I think that comes into play
26:47
stigma. I think that comes into play
26:47
stigma. I think that comes into play when the leaders know that they're not
26:50
when the leaders know that they're not
26:50
when the leaders know that they're not doing the best that they can by bringing
26:52
doing the best that they can by bringing
26:52
doing the best that they can by bringing in the right resources to help with
26:54
in the right resources to help with
26:54
in the right resources to help with their decision- making.
26:56
their decision- making.
26:56
their decision- making. >> Agreed,
26:57
>> Agreed,
26:57
>> Agreed, >> man. I just dropped something right
26:58
>> man. I just dropped something right
26:58
>> man. I just dropped something right there. Listen, I wasn't even ready for
27:00
there. Listen, I wasn't even ready for
27:00
there. Listen, I wasn't even ready for that. I I Let me just Let's let that sit
27:02
that. I I Let me just Let's let that sit
27:02
that. I I Let me just Let's let that sit out there in the
27:04
out there in the
27:04
out there in the >> Let's just
27:05
>> Let's just
27:05
>> Let's just >> No, I mean, you're you're absolutely
27:07
>> No, I mean, you're you're absolutely
27:07
>> No, I mean, you're you're absolutely right. I mean, you're absolutely right.
27:09
right. I mean, you're absolutely right.
27:09
right. I mean, you're absolutely right. So h how how do we and others in this
27:14
So h how how do we and others in this
27:14
So h how how do we and others in this industry that are helping and counseling
27:17
industry that are helping and counseling
27:17
industry that are helping and counseling and and working with companies? How do
27:19
and and working with companies? How do
27:19
and and working with companies? How do we get that message across
27:22
we get that message across
27:22
we get that message across without getting one of two responses? Of
27:25
without getting one of two responses? Of
27:25
without getting one of two responses? Of course I know that. Um and and then you
27:27
course I know that. Um and and then you
27:27
course I know that. Um and and then you want to say, "Well, if you did, then you
27:29
want to say, "Well, if you did, then you
27:29
want to say, "Well, if you did, then you wouldn't be where you're at right now."
27:32
wouldn't be where you're at right now."
27:32
wouldn't be where you're at right now." So, how do you how do you get how do you
27:34
So, how do you how do you get how do you
27:34
So, how do you how do you get how do you get this across to to the people that we
27:36
get this across to to the people that we
27:36
get this across to to the people that we work with how important this is? I mean,
27:39
work with how important this is? I mean,
27:39
work with how important this is? I mean, we joked in the beginning that we don't
27:42
we joked in the beginning that we don't
27:42
we joked in the beginning that we don't do the ROI as much as but we do. We
27:44
do the ROI as much as but we do. We
27:44
do the ROI as much as but we do. We clearly we clearly do. Um, it may not
27:48
clearly we clearly do. Um, it may not
27:48
clearly we clearly do. Um, it may not look like somebody else's or might not
27:50
look like somebody else's or might not
27:50
look like somebody else's or might not might not look like yours, but there are
27:51
might not look like yours, but there are
27:52
might not look like yours, but there are so many companies that literally have no
27:53
so many companies that literally have no
27:53
so many companies that literally have no clue as to where they're going. They
27:55
clue as to where they're going. They
27:55
clue as to where they're going. They don't know what the return on investment
27:56
don't know what the return on investment
27:56
don't know what the return on investment is. They don't know what the strategy
27:57
is. They don't know what the strategy
27:57
is. They don't know what the strategy is. They just don't know. So how do we
28:01
is. They just don't know. So how do we
28:01
is. They just don't know. So how do we help them?
28:02
help them?
28:02
help them? >> How do you James help them?
28:05
>> How do you James help them?
28:05
>> How do you James help them? >> Stakeholders need to be in the same room
28:07
>> Stakeholders need to be in the same room
28:07
>> Stakeholders need to be in the same room at the same time. There needs to be
28:09
at the same time. There needs to be
28:09
at the same time. There needs to be champions for change, champions for
28:13
champions for change, champions for
28:13
champions for change, champions for progress. It can't be singular. It can't
28:15
progress. It can't be singular. It can't
28:16
progress. It can't be singular. It can't be tactical. It has to be strategic. If
28:18
be tactical. It has to be strategic. If
28:18
be tactical. It has to be strategic. If someone asked me to help them
28:22
someone asked me to help them
28:22
someone asked me to help them plan, pivot for direction and for
28:27
plan, pivot for direction and for
28:27
plan, pivot for direction and for growth, if it's just two of us on the
28:29
growth, if it's just two of us on the
28:29
growth, if it's just two of us on the phone call, if it's just two of us in
28:30
phone call, if it's just two of us in
28:30
phone call, if it's just two of us in the room and when I know that the
28:32
the room and when I know that the
28:32
the room and when I know that the organization is is larger than that,
28:35
organization is is larger than that,
28:35
organization is is larger than that, that's more than likely going to be a
28:36
that's more than likely going to be a
28:36
that's more than likely going to be a call that I'm going to decline because
28:39
call that I'm going to decline because
28:39
call that I'm going to decline because that that is set up for that failure
28:41
that that is set up for that failure
28:41
that that is set up for that failure stigma. I'm going to use that. If if you
28:44
stigma. I'm going to use that. If if you
28:44
stigma. I'm going to use that. If if you if you're not leveraging all of the
28:45
if you're not leveraging all of the
28:45
if you're not leveraging all of the tools in your toolkit, if you're not
28:47
tools in your toolkit, if you're not
28:47
tools in your toolkit, if you're not leveraging all the resources that you
28:49
leveraging all the resources that you
28:49
leveraging all the resources that you have available, and if you're only
28:50
have available, and if you're only
28:50
have available, and if you're only making decisions in the vacuum, and if
28:52
making decisions in the vacuum, and if
28:52
making decisions in the vacuum, and if it's only the EVP as opposed to the SVP
28:56
it's only the EVP as opposed to the SVP
28:56
it's only the EVP as opposed to the SVP and the VP and the director, if it's not
28:58
and the VP and the director, if it's not
28:58
and the VP and the director, if it's not all of those folks sitting around the
29:00
all of those folks sitting around the
29:00
all of those folks sitting around the table to help make these decisions that
29:02
table to help make these decisions that
29:02
table to help make these decisions that matter to the overall business, you're
29:04
matter to the overall business, you're
29:04
matter to the overall business, you're just you're really setting yourself up
29:06
just you're really setting yourself up
29:06
just you're really setting yourself up and and it's unfortunate, it's going to
29:07
and and it's unfortunate, it's going to
29:07
and and it's unfortunate, it's going to be ugly when it happens. So my entrance
29:10
be ugly when it happens. So my entrance
29:10
be ugly when it happens. So my entrance in that is to again make sure that
29:12
in that is to again make sure that
29:12
in that is to again make sure that there's consensus. Everyone doesn't have
29:14
there's consensus. Everyone doesn't have
29:14
there's consensus. Everyone doesn't have to agree, but everyone has to be in the
29:16
to agree, but everyone has to be in the
29:16
to agree, but everyone has to be in the room so we can have that debate and have
29:17
room so we can have that debate and have
29:18
room so we can have that debate and have that and that they can have that
29:19
that and that they can have that
29:19
that and that they can have that conversation.
29:20
conversation.
29:20
conversation. >> But if you're not in the room, you can't
29:21
>> But if you're not in the room, you can't
29:21
>> But if you're not in the room, you can't have the conversation and and you're
29:23
have the conversation and and you're
29:23
have the conversation and and you're left out and some piece gets forgotten
29:26
left out and some piece gets forgotten
29:26
left out and some piece gets forgotten in the probable implementation.
29:29
in the probable implementation.
29:29
in the probable implementation. >> And that is so important. I agree with
29:31
>> And that is so important. I agree with
29:31
>> And that is so important. I agree with you 100%. If you don't have buyin by
29:34
you 100%. If you don't have buyin by
29:34
you 100%. If you don't have buyin by your team,
29:35
your team,
29:35
your team, >> it doesn't it literally doesn't matter.
29:37
>> it doesn't it literally doesn't matter.
29:37
>> it doesn't it literally doesn't matter. It literally you're not you will not get
29:39
It literally you're not you will not get
29:40
It literally you're not you will not get there if your team does not buy in
29:41
there if your team does not buy in
29:41
there if your team does not buy in especially in this AI world. If you've
29:44
especially in this AI world. If you've
29:44
especially in this AI world. If you've got team members that a are worried that
29:46
got team members that a are worried that
29:46
got team members that a are worried that their jobs are going to disappear.
29:49
their jobs are going to disappear.
29:49
their jobs are going to disappear. >> Yeah.
29:50
>> Yeah.
29:50
>> Yeah. >> Then they may not be so anxious to help
29:53
>> Then they may not be so anxious to help
29:53
>> Then they may not be so anxious to help and get involved with that, you know, um
29:56
and get involved with that, you know, um
29:56
and get involved with that, you know, um the strategic part of this and the
29:57
the strategic part of this and the
29:57
the strategic part of this and the return on investments. But I I will say
30:00
return on investments. But I I will say
30:00
return on investments. But I I will say to you, not to you, but to listeners, if
30:03
to you, not to you, but to listeners, if
30:03
to you, not to you, but to listeners, if you are one of those people that are
30:05
you are one of those people that are
30:05
you are one of those people that are concerned about that, then you need to
30:08
concerned about that, then you need to
30:08
concerned about that, then you need to you need to step up and you need to join
30:10
you need to step up and you need to join
30:10
you need to step up and you need to join the party because in I believe I believe
30:14
the party because in I believe I believe
30:14
the party because in I believe I believe without a question of a doubt that yes,
30:16
without a question of a doubt that yes,
30:16
without a question of a doubt that yes, some jobs are going to be lost. There's
30:17
some jobs are going to be lost. There's
30:17
some jobs are going to be lost. There's no question about that. But I think
30:19
no question about that. But I think
30:19
no question about that. But I think we've talked about this that those jobs
30:21
we've talked about this that those jobs
30:21
we've talked about this that those jobs that will not be lost are going to be
30:23
that will not be lost are going to be
30:23
that will not be lost are going to be those people that said, "I see this as a
30:25
those people that said, "I see this as a
30:25
those people that said, "I see this as a way to get better at me and what I do
30:28
way to get better at me and what I do
30:28
way to get better at me and what I do and I'm going to show up and I'm going
30:29
and I'm going to show up and I'm going
30:29
and I'm going to show up and I'm going to do because the human factor is still
30:31
to do because the human factor is still
30:31
to do because the human factor is still there. I don't care what anybody says
30:32
there. I don't care what anybody says
30:32
there. I don't care what anybody says out there. The human factor is never
30:34
out there. The human factor is never
30:34
out there. The human factor is never going to go away.
30:35
going to go away.
30:35
going to go away. >> It's never going to go away. So for
30:38
>> It's never going to go away. So for
30:38
>> It's never going to go away. So for those of you who are concerned that AI
30:39
those of you who are concerned that AI
30:39
those of you who are concerned that AI is going to take your job, it might. I I
30:42
is going to take your job, it might. I I
30:42
is going to take your job, it might. I I mean we I don't know what your job is,
30:43
mean we I don't know what your job is,
30:44
mean we I don't know what your job is, but if you can get better at what you
30:45
but if you can get better at what you
30:45
but if you can get better at what you do, if you can do it not just faster,
30:47
do, if you can do it not just faster,
30:47
do, if you can do it not just faster, but quality and and consistently, you
30:52
but quality and and consistently, you
30:52
but quality and and consistently, you just put yourself up here with as an
30:54
just put yourself up here with as an
30:54
just put yourself up here with as an employee. You're now not just an
30:55
employee. You're now not just an
30:55
employee. You're now not just an employee, you're a partner in that
30:57
employee, you're a partner in that
30:57
employee, you're a partner in that company without even without the title.
30:59
company without even without the title.
30:59
company without even without the title. And I am I am just passionate about this
31:02
And I am I am just passionate about this
31:02
And I am I am just passionate about this because I'm hearing every oh my god, the
31:05
because I'm hearing every oh my god, the
31:05
because I'm hearing every oh my god, the sky is falling. I'm going to lose my
31:06
sky is falling. I'm going to lose my
31:06
sky is falling. I'm going to lose my job.
31:08
job.
31:08
job. >> Okay.
31:09
>> Okay.
31:09
>> Okay. >> So, what are you gonna do? Right. So, so
31:11
>> So, what are you gonna do? Right. So, so
31:11
>> So, what are you gonna do? Right. So, so the next thing and the onus is on the
31:13
the next thing and the onus is on the
31:13
the next thing and the onus is on the individual employee. What are you going
31:14
individual employee. What are you going
31:14
individual employee. What are you going to do about it? Are you going to are you
31:15
to do about it? Are you going to are you
31:15
to do about it? Are you going to are you going to learn? Are you going to
31:17
going to learn? Are you going to
31:17
going to learn? Are you going to leverage this technology and and figure
31:19
leverage this technology and and figure
31:19
leverage this technology and and figure out how to use it in your current job or
31:21
out how to use it in your current job or
31:21
out how to use it in your current job or maybe in the next job that you should be
31:23
maybe in the next job that you should be
31:23
maybe in the next job that you should be getting down the road as well because
31:25
getting down the road as well because
31:25
getting down the road as well because you're probably too comfortable. Okay, I
31:27
you're probably too comfortable. Okay, I
31:27
you're probably too comfortable. Okay, I won't put anybody out there, but you may
31:28
won't put anybody out there, but you may
31:28
won't put anybody out there, but you may you may be a little comfortable in what
31:29
you may be a little comfortable in what
31:29
you may be a little comfortable in what you've been doing. You've been doing it
31:30
you've been doing. You've been doing it
31:30
you've been doing. You've been doing it for 15 20 years, but you know, you know,
31:34
for 15 20 years, but you know, you know,
31:34
for 15 20 years, but you know, you know, it's time to work on your skill set.
31:37
it's time to work on your skill set.
31:37
it's time to work on your skill set. >> Absolutely. It's why I do workshops,
31:39
>> Absolutely. It's why I do workshops,
31:40
>> Absolutely. It's why I do workshops, James, for those people. It's why it's
31:42
James, for those people. It's why it's
31:42
James, for those people. It's why it's for those people who have not made the
31:44
for those people who have not made the
31:44
for those people who have not made the decision yet
31:46
decision yet
31:46
decision yet to jump in.
31:48
to jump in.
31:48
to jump in. >> They just because they're scared.
31:49
>> They just because they're scared.
31:49
>> They just because they're scared. They're scared. They're scared that if
31:51
They're scared. They're scared that if
31:51
They're scared. They're scared that if they jump in, they're going to lose
31:52
they jump in, they're going to lose
31:52
they jump in, they're going to lose their job. They scared if they don't
31:53
their job. They scared if they don't
31:53
their job. They scared if they don't jump in, they're going to lose their
31:54
jump in, they're going to lose their
31:54
jump in, they're going to lose their job. It's like regardless, this is the
31:57
job. It's like regardless, this is the
31:57
job. It's like regardless, this is the fear that's coming down. It's
31:59
fear that's coming down. It's
31:59
fear that's coming down. It's fear-mongering, I think, um, by by
32:01
fear-mongering, I think, um, by by
32:01
fear-mongering, I think, um, by by people out there. The sky is falling.
32:03
people out there. The sky is falling.
32:03
people out there. The sky is falling. Your jobs are going to lose. And if you
32:05
Your jobs are going to lose. And if you
32:05
Your jobs are going to lose. And if you don't get in now,
32:07
don't get in now,
32:07
don't get in now, it's the end of the world. It's not the
32:08
it's the end of the world. It's not the
32:08
it's the end of the world. It's not the end of the world. You need to get in.
32:10
end of the world. You need to get in.
32:10
end of the world. You need to get in. Maybe not exactly now, but I do think
32:12
Maybe not exactly now, but I do think
32:12
Maybe not exactly now, but I do think again back to what I said in the
32:13
again back to what I said in the
32:14
again back to what I said in the beginning, differentation. There are the
32:15
beginning, differentation. There are the
32:15
beginning, differentation. There are the people that are always going to be in
32:17
people that are always going to be in
32:17
people that are always going to be in this space over here. They're going to
32:19
this space over here. They're going to
32:19
this space over here. They're going to learn the few things that they need to
32:20
learn the few things that they need to
32:20
learn the few things that they need to use to make them better at what they do.
32:23
use to make them better at what they do.
32:23
use to make them better at what they do. And some of them are going to move over
32:25
And some of them are going to move over
32:25
And some of them are going to move over into the my colleague that I work with
32:27
into the my colleague that I work with
32:27
into the my colleague that I work with who is so brilliant that my head
32:29
who is so brilliant that my head
32:29
who is so brilliant that my head explodes when I listen to her. and she
32:32
explodes when I listen to her. and she
32:32
explodes when I listen to her. and she doesn't know how to talk to the people
32:33
doesn't know how to talk to the people
32:33
doesn't know how to talk to the people that are newbies, but she knows how to
32:35
that are newbies, but she knows how to
32:35
that are newbies, but she knows how to talk to the people up here. And when she
32:38
talk to the people up here. And when she
32:38
talk to the people up here. And when she talks, what is that? Um, the people
32:41
talks, what is that? Um, the people
32:41
talks, what is that? Um, the people listen,
32:43
listen,
32:43
listen, >> you're going to have me date myself
32:44
>> you're going to have me date myself
32:44
>> you're going to have me date myself again. The old EF Hutton thing, you
32:45
again. The old EF Hutton thing, you
32:45
again. The old EF Hutton thing, you know, when when she talks, people
32:47
know, when when she talks, people
32:47
know, when when she talks, people listen.
32:48
listen.
32:48
listen. >> Yeah.
32:49
>> Yeah.
32:49
>> Yeah. >> Yeah. But not everybody's ready.
32:50
>> Yeah. But not everybody's ready.
32:50
>> Yeah. But not everybody's ready. >> Anyone under 40 won't know what that
32:52
>> Anyone under 40 won't know what that
32:52
>> Anyone under 40 won't know what that means.
32:52
means.
32:52
means. >> Go Google that.
32:54
>> Go Google that.
32:54
>> Go Google that. >> Get with the program. Get with the
32:55
>> Get with the program. Get with the
32:55
>> Get with the program. Get with the program. So, this comes back to
32:57
program. So, this comes back to
32:57
program. So, this comes back to leadership, right? This all comes back
32:59
leadership, right? This all comes back
32:59
leadership, right? This all comes back to leadership. whoever's the the CEO or
33:01
to leadership. whoever's the the CEO or
33:01
to leadership. whoever's the the CEO or the CFO or the whoever is the that head
33:05
the CFO or the whoever is the that head
33:05
the CFO or the whoever is the that head guy, if they're not leading and if
33:06
guy, if they're not leading and if
33:06
guy, if they're not leading and if they're not bringing the company with
33:09
they're not bringing the company with
33:09
they're not bringing the company with them and getting buy in, you're going to
33:12
them and getting buy in, you're going to
33:12
them and getting buy in, you're going to have problems.
33:14
have problems.
33:14
have problems. Get buy in.
33:14
Get buy in.
33:14
Get buy in. >> There you go. Simple as that. Hard stop
33:18
>> There you go. Simple as that. Hard stop
33:18
>> There you go. Simple as that. Hard stop is hard, right? And hate hate to be
33:21
is hard, right? And hate hate to be
33:21
is hard, right? And hate hate to be harsh, but you know, it kind of is to
33:23
harsh, but you know, it kind of is to
33:23
harsh, but you know, it kind of is to that point. We can't motivate you. You
33:26
that point. We can't motivate you. You
33:26
that point. We can't motivate you. You have to motivate yourself.
33:27
have to motivate yourself.
33:28
have to motivate yourself. >> Yeah, you can't. So, next we're going to
33:30
>> Yeah, you can't. So, next we're going to
33:30
>> Yeah, you can't. So, next we're going to be tackling the modernization in the
33:32
be tackling the modernization in the
33:32
be tackling the modernization in the real world. Cloud height, legacy
33:34
real world. Cloud height, legacy
33:34
real world. Cloud height, legacy systems, and the tradeoffs that leaders
33:37
systems, and the tradeoffs that leaders
33:37
systems, and the tradeoffs that leaders don't always see coming.
33:39
don't always see coming.
33:39
don't always see coming. >> I might do a whiteboard. You know what?
33:41
>> I might do a whiteboard. You know what?
33:41
>> I might do a whiteboard. You know what? I may I may draw on the screen. That's
33:43
I may I may draw on the screen. That's
33:43
I may I may draw on the screen. That's That's what I do. I may do a whiteboard.
33:47
That's what I do. I may do a whiteboard.
33:47
That's what I do. I may do a whiteboard. >> I I think that's good. So, I you know, I
33:50
>> I I think that's good. So, I you know, I
33:50
>> I I think that's good. So, I you know, I love these conversations and we do these
33:52
love these conversations and we do these
33:52
love these conversations and we do these every other week.
33:54
every other week.
33:54
every other week. they can check us out where
33:55
they can check us out where
33:55
they can check us out where >> listen we are going to be going to be
33:58
>> listen we are going to be going to be
33:58
>> listen we are going to be going to be all over the place we are on listen both
34:01
all over the place we are on listen both
34:01
all over the place we are on listen both mine and Karen's u YouTube channels on
34:04
mine and Karen's u YouTube channels on
34:04
mine and Karen's u YouTube channels on both of our newsletters and all the
34:06
both of our newsletters and all the
34:06
both of our newsletters and all the links will be in the uh in the comments
34:08
links will be in the uh in the comments
34:08
links will be in the uh in the comments below they will be all the micro content
34:11
below they will be all the micro content
34:11
below they will be all the micro content we're going to be all over the place all
34:13
we're going to be all over the place all
34:13
we're going to be all over the place all all the fancy platforms where where you
34:15
all the fancy platforms where where you
34:15
all the fancy platforms where where you guys are LinkedIn YouTube maybe a little
34:17
guys are LinkedIn YouTube maybe a little
34:17
guys are LinkedIn YouTube maybe a little Facebook you know we'll sprinkle it in
34:18
Facebook you know we'll sprinkle it in
34:18
Facebook you know we'll sprinkle it in there too because I guess there's like a
34:20
there too because I guess there's like a
34:20
there too because I guess there's like a billion or so people on on that platform
34:22
billion or so people on on that platform
34:22
billion or so people on on that platform Yeah, we're everywhere.
34:23
Yeah, we're everywhere.
34:23
Yeah, we're everywhere. >> We We need to talk cuz I have recently
34:25
>> We We need to talk cuz I have recently
34:26
>> We We need to talk cuz I have recently moved
34:27
moved
34:27
moved >> from Substack.
34:31
>> Oh, to your community
34:33
>> Oh, to your community
34:33
>> Oh, to your community >> to to
34:34
>> to to
34:34
>> to to to a return on investment conversation
34:36
to a return on investment conversation
34:36
to a return on investment conversation to to have. But we we will have that
34:38
to to have. But we we will have that
34:38
to to have. But we we will have that behind the scenes.
34:39
behind the scenes.
34:39
behind the scenes. >> But but yes, but Substack is still
34:41
>> But but yes, but Substack is still
34:41
>> But but yes, but Substack is still phenomenal platform. I just have chosen
34:43
phenomenal platform. I just have chosen
34:44
phenomenal platform. I just have chosen for my strategic goal, I needed to
34:47
for my strategic goal, I needed to
34:47
for my strategic goal, I needed to transition to another place. And this is
34:49
transition to another place. And this is
34:49
transition to another place. And this is important, James, because again, every
34:52
important, James, because again, every
34:52
important, James, because again, every not everyone, but a lot of people say
34:54
not everyone, but a lot of people say
34:54
not everyone, but a lot of people say you need to be on Substack,
34:56
you need to be on Substack,
34:56
you need to be on Substack, >> right?
34:57
>> right?
34:57
>> right? >> Um, no, you don't. Yeah, over here.
35:00
>> Um, no, you don't. Yeah, over here.
35:00
>> Um, no, you don't. Yeah, over here. >> No, it's a great place to be and it's a
35:01
>> No, it's a great place to be and it's a
35:01
>> No, it's a great place to be and it's a good place maybe even to start or maybe
35:05
good place maybe even to start or maybe
35:05
good place maybe even to start or maybe even to finish, but for for some folks
35:07
even to finish, but for for some folks
35:07
even to finish, but for for some folks who are looking to I'm I'm talking in in
35:11
who are looking to I'm I'm talking in in
35:11
who are looking to I'm I'm talking in in in the ether right now. I'm beating
35:12
in the ether right now. I'm beating
35:12
in the ether right now. I'm beating around the bush, but for folks who are
35:13
around the bush, but for folks who are
35:13
around the bush, but for folks who are looking for a a different return on the
35:16
looking for a a different return on the
35:16
looking for a a different return on the investment. So there are specific
35:18
investment. So there are specific
35:18
investment. So there are specific reasons why I left Substack. We can talk
35:20
reasons why I left Substack. We can talk
35:20
reasons why I left Substack. We can talk about that later in another.
35:22
about that later in another.
35:22
about that later in another. >> And they're going to own they don't own
35:23
>> And they're going to own they don't own
35:23
>> And they're going to own they don't own Substack to you need where you put your
35:27
Substack to you need where you put your
35:27
Substack to you need where you put your >> That's exactly why. Yeah.
35:29
>> That's exactly why. Yeah.
35:29
>> That's exactly why. Yeah. >> And we're gonna be we're going to be
35:30
>> And we're gonna be we're going to be
35:30
>> And we're gonna be we're going to be talking about another platform about
35:31
talking about another platform about
35:31
talking about another platform about this in in several weeks about where you
35:34
this in in several weeks about where you
35:34
this in in several weeks about where you put your video content. So we're going
35:35
put your video content. So we're going
35:36
put your video content. So we're going to talk about that as well.
35:37
to talk about that as well.
35:38
to talk about that as well. >> Always a pleasure.
35:39
>> Always a pleasure.
35:39
>> Always a pleasure. >> Listen, it's almost like we we do this,
35:40
>> Listen, it's almost like we we do this,
35:40
>> Listen, it's almost like we we do this, right? I mean, we we talk about this
35:42
right? I mean, we we talk about this
35:42
right? I mean, we we talk about this stuff, but as as you just said, you
35:43
stuff, but as as you just said, you
35:43
stuff, but as as you just said, you know, we're going to talk about these
35:44
know, we're going to talk about these
35:44
know, we're going to talk about these other companies. It's almost like we do
35:46
other companies. It's almost like we do
35:46
other companies. It's almost like we do what we actually talk about. Y'all
35:48
what we actually talk about. Y'all
35:48
what we actually talk about. Y'all better follow Karen, man. She's she's
35:50
better follow Karen, man. She's she's
35:50
better follow Karen, man. She's she's she's the person right here that you
35:51
she's the person right here that you
35:51
she's the person right here that you need to know about.
35:53
need to know about.
35:53
need to know about. >> Thank you, my friend. It's always good
35:54
>> Thank you, my friend. It's always good
35:54
>> Thank you, my friend. It's always good to see you.
35:56
to see you.
35:56
to see you. >> We'll see you on the next episode. See
35:57
>> We'll see you on the next episode. See
35:58
>> We'll see you on the next episode. See you soon, everyone. Bye bye.
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