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Is your business keeping up—or just keeping busy?
James Hicks and Caren Glasser launch Digital Collective by asking the questions most entrepreneurs are already thinking but rarely say out loud: Am I falling behind? Am I overthinking this? Where do I even start?
This is Digital Collective—and the first episode opens with something rare: a brutally practical conversation about digital transformation that respects your time and your intelligence. No buzzwords, no fluff—just straight talk about what it actually takes to lead a business through rapid tech change without losing your mind (or your budget).
They cover why strategy has to come before software, how to know the difference between being patient and just procrastinating on decisions that matter, and how to build a roadmap that keeps you focused when the next shiny tool comes knocking.
Whether you're running a solo operation or managing a growing team, this episode gives you a framework for making smarter tech decisions—without the overwhelm.
In this episode: why leadership drives transformation more than any tool ever will · the costly mistakes of moving too slow or too fast · how to build clarity before you build anything else
Timestamps:
00:00 "Digital Collective Launches Conversations"
04:16 "Set Goals, Stay Adaptive"
07:30 "Tech Revolution: A Business Necessity"
11:11 "CEOs Chasing Cloud Trends"
13:40 "Small Organizations: Agility and Risks"
18:28 "Tech Giants Controlling Conversations"
19:47 "Clarity Through Intentional Planning"
24:16 "Knowing What Truly Matters"
26:45 "Meaningful Conversations That Matter"
Find Caren here: https://www.carenglasser.com
Find James here: https://www.hicksnewmedia.com
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0:07
digital collective.
0:16
Ladies and gentlemen, today is a good
0:18
Ladies and gentlemen, today is a good
0:18
Ladies and gentlemen, today is a good day. Today is the relaunch, rebirth, I
0:21
day. Today is the relaunch, rebirth, I
0:22
day. Today is the relaunch, rebirth, I don't know what you want to call it, but
0:23
don't know what you want to call it, but
0:23
don't know what you want to call it, but the digital collective is back where
0:26
the digital collective is back where
0:26
the digital collective is back where it's supposed to be with conversations
0:29
it's supposed to be with conversations
0:29
it's supposed to be with conversations for entrepreneurs, solarpreneurs,
0:31
for entrepreneurs, solarpreneurs,
0:31
for entrepreneurs, solarpreneurs, creators, all about understanding not
0:34
creators, all about understanding not
0:34
creators, all about understanding not just the consumer technology side, but
0:36
just the consumer technology side, but
0:36
just the consumer technology side, but also the enterprise technology side and
0:38
also the enterprise technology side and
0:38
also the enterprise technology side and also about the the culture of business
0:40
also about the the culture of business
0:40
also about the the culture of business and the culture of what what matters to
0:43
and the culture of what what matters to
0:43
and the culture of what what matters to business owners. Don't worry about me.
0:45
business owners. Don't worry about me.
0:45
business owners. Don't worry about me. That's Karen Glaster over there, ladies
0:47
That's Karen Glaster over there, ladies
0:47
That's Karen Glaster over there, ladies and gentlemen. She's the one that is
0:48
and gentlemen. She's the one that is
0:48
and gentlemen. She's the one that is going to make this show phenomenal. I'm
0:50
going to make this show phenomenal. I'm
0:50
going to make this show phenomenal. I'm just here to heckle from the back of the
0:52
just here to heckle from the back of the
0:52
just here to heckle from the back of the room.
0:54
room.
0:54
room. Right. We we want you to join us in this
0:57
Right. We we want you to join us in this
0:57
Right. We we want you to join us in this in this dialogue because we're going to
0:59
in this dialogue because we're going to
0:59
in this dialogue because we're going to have some real unbiased conversations.
1:02
have some real unbiased conversations.
1:02
have some real unbiased conversations. You've heard me say every now and then
1:03
You've heard me say every now and then
1:03
You've heard me say every now and then that I will tell an organization if
1:05
that I will tell an organization if
1:05
that I will tell an organization if their baby's ugly. We we may do that,
1:08
their baby's ugly. We we may do that,
1:08
their baby's ugly. We we may do that, but the idea is to give value to those
1:10
but the idea is to give value to those
1:10
but the idea is to give value to those that come in the community and continue
1:12
that come in the community and continue
1:12
that come in the community and continue to evolve. Karen, are you you doing all
1:13
to evolve. Karen, are you you doing all
1:14
to evolve. Karen, are you you doing all right? Did I just mess up everything?
1:15
right? Did I just mess up everything?
1:15
right? Did I just mess up everything? No, you're I'm doing great because this
1:17
No, you're I'm doing great because this
1:17
No, you're I'm doing great because this is not about hype. This is not about
1:18
is not about hype. This is not about
1:18
is not about hype. This is not about headlines, right? This is all about
1:21
headlines, right? This is all about
1:21
headlines, right? This is all about these real decisions that we have to
1:22
these real decisions that we have to
1:22
these real decisions that we have to make every single day. Yeah. Sometimes
1:24
make every single day. Yeah. Sometimes
1:24
make every single day. Yeah. Sometimes we're making them multiple times a day.
1:26
we're making them multiple times a day.
1:26
we're making them multiple times a day. Have you ever felt like
1:28
Have you ever felt like
1:28
Have you ever felt like >> everything's moving so fast right now? I
1:29
>> everything's moving so fast right now? I
1:29
>> everything's moving so fast right now? I made a decision yesterday and now I have
1:31
made a decision yesterday and now I have
1:31
made a decision yesterday and now I have to change it today.
1:33
to change it today.
1:33
to change it today. >> Every single day.
1:33
>> Every single day.
1:33
>> Every single day. >> Those are the things that we're going to
1:34
>> Those are the things that we're going to
1:34
>> Those are the things that we're going to be talking about. And today is our first
1:37
be talking about. And today is our first
1:37
be talking about. And today is our first episode. So, it's kind of fun because
1:39
episode. So, it's kind of fun because
1:39
episode. So, it's kind of fun because we're talking about the foundation of
1:42
we're talking about the foundation of
1:42
we're talking about the foundation of >> It kind of makes sense. I had nothing to
1:43
>> It kind of makes sense. I had nothing to
1:43
>> It kind of makes sense. I had nothing to do, ladies and gentlemen. She's the one
1:44
do, ladies and gentlemen. She's the one
1:44
do, ladies and gentlemen. She's the one that did Also, listen, again, I told you
1:46
that did Also, listen, again, I told you
1:46
that did Also, listen, again, I told you I'm just here to hackle, but but Karen's
1:47
I'm just here to hackle, but but Karen's
1:47
I'm just here to hackle, but but Karen's the genius behind this.
1:50
the genius behind this.
1:50
the genius behind this. >> I think we're going to laugh through
1:51
>> I think we're going to laugh through
1:51
>> I think we're going to laugh through this entire show. I I totally think
1:53
this entire show. I I totally think
1:53
this entire show. I I totally think we're going to laugh. So, let's talk a
1:55
we're going to laugh. So, let's talk a
1:55
we're going to laugh. So, let's talk a little bit about foundation and let's
1:56
little bit about foundation and let's
1:56
little bit about foundation and let's talk about what exactly is a digital
1:59
talk about what exactly is a digital
1:59
talk about what exactly is a digital transformation because a lot of people
2:01
transformation because a lot of people
2:01
transformation because a lot of people just say just start, right? And
2:04
just say just start, right? And
2:04
just say just start, right? And >> that's not really what they should be
2:06
>> that's not really what they should be
2:06
>> that's not really what they should be doing. What would you do if somebody
2:08
doing. What would you do if somebody
2:08
doing. What would you do if somebody said just start, James?
2:10
said just start, James?
2:10
said just start, James? >> That's too vague.
2:11
>> That's too vague.
2:11
>> That's too vague. >> Yeah.
2:11
>> Yeah.
2:11
>> Yeah. >> Right. At the at the end of the day, I I
2:14
>> Right. At the at the end of the day, I I
2:14
>> Right. At the at the end of the day, I I do talk a lot about folks getting out of
2:16
do talk a lot about folks getting out of
2:16
do talk a lot about folks getting out of your own way, right? So, just start. It
2:18
your own way, right? So, just start. It
2:18
your own way, right? So, just start. It makes sense from a theoretical
2:20
makes sense from a theoretical
2:20
makes sense from a theoretical perspective, from a 35,000 foot
2:21
perspective, from a 35,000 foot
2:21
perspective, from a 35,000 foot perspective, but if you don't have a
2:24
perspective, but if you don't have a
2:24
perspective, but if you don't have a why,
2:26
why,
2:26
why, >> if you just
2:27
>> if you just
2:27
>> if you just >> turn on lights, press record, and speak
2:30
>> turn on lights, press record, and speak
2:30
>> turn on lights, press record, and speak into a microphone with no real
2:31
into a microphone with no real
2:31
into a microphone with no real direction, with no understanding, with
2:33
direction, with no understanding, with
2:33
direction, with no understanding, with no not even an end goal, but just a
2:36
no not even an end goal, but just a
2:36
no not even an end goal, but just a mission in mind, you're really just
2:38
mission in mind, you're really just
2:38
mission in mind, you're really just going to be spinning your wheel. So just
2:40
going to be spinning your wheel. So just
2:40
going to be spinning your wheel. So just starting will get you the reps of going
2:43
starting will get you the reps of going
2:43
starting will get you the reps of going through the process, but being real
2:45
through the process, but being real
2:45
through the process, but being real intuitive, being real uh uh focused
2:49
intuitive, being real uh uh focused
2:49
intuitive, being real uh uh focused minded, concerted, being being real
2:51
minded, concerted, being being real
2:51
minded, concerted, being being real aware of what it is you want to talk
2:53
aware of what it is you want to talk
2:53
aware of what it is you want to talk about and who you want to talk to,
2:55
about and who you want to talk to,
2:55
about and who you want to talk to, >> which is sometimes more important,
2:57
>> which is sometimes more important,
2:57
>> which is sometimes more important, right? Who you're talking to, because
2:59
right? Who you're talking to, because
2:59
right? Who you're talking to, because >> the way I talk to you is going to be
3:00
>> the way I talk to you is going to be
3:00
>> the way I talk to you is going to be different than the way I talk to Joe
3:02
different than the way I talk to Joe
3:02
different than the way I talk to Joe Schmo on the block that that doesn't
3:04
Schmo on the block that that doesn't
3:04
Schmo on the block that that doesn't have an inkling as to what any of this
3:07
have an inkling as to what any of this
3:07
have an inkling as to what any of this stuff is all about. So when we say
3:09
stuff is all about. So when we say
3:09
stuff is all about. So when we say digital transformation,
3:11
digital transformation,
3:11
digital transformation, what does that mean exactly?
3:14
what does that mean exactly?
3:14
what does that mean exactly? What does it mean to you?
3:15
What does it mean to you?
3:15
What does it mean to you? >> Well, in today's world, it has two
3:17
>> Well, in today's world, it has two
3:17
>> Well, in today's world, it has two letters in it all the time. And in every
3:20
letters in it all the time. And in every
3:20
letters in it all the time. And in every conversation is all about artificial
3:21
conversation is all about artificial
3:21
conversation is all about artificial intelligence. It it really is, right?
3:23
intelligence. It it really is, right?
3:23
intelligence. It it really is, right? And those who
3:25
And those who
3:26
And those who I'm going to get on the soap box for a
3:27
I'm going to get on the soap box for a
3:27
I'm going to get on the soap box for a minute. Those who are are refusing to
3:29
minute. Those who are are refusing to
3:29
minute. Those who are are refusing to embrace it to to to embrace this digital
3:33
embrace it to to to embrace this digital
3:33
embrace it to to to embrace this digital transformation of moving and leveraging
3:35
transformation of moving and leveraging
3:35
transformation of moving and leveraging artificial intelligence are going to be
3:36
artificial intelligence are going to be
3:36
artificial intelligence are going to be left behind.
3:37
left behind.
3:38
left behind. >> No question.
3:38
>> No question.
3:38
>> No question. >> Full stop.
3:40
>> Full stop.
3:40
>> Full stop. >> Full stop.
3:40
>> Full stop.
3:40
>> Full stop. >> It doesn't matter if you are looking to
3:43
>> It doesn't matter if you are looking to
3:43
>> It doesn't matter if you are looking to implement automation into your process.
3:45
implement automation into your process.
3:45
implement automation into your process. If it doesn't matter if you're looking
3:47
If it doesn't matter if you're looking
3:47
If it doesn't matter if you're looking to implement more research types of
3:50
to implement more research types of
3:50
to implement more research types of capabilities, but you have to understand
3:52
capabilities, but you have to understand
3:52
capabilities, but you have to understand the power of AI where it's going and how
3:55
the power of AI where it's going and how
3:55
the power of AI where it's going and how you can fit your business into it.
3:59
you can fit your business into it.
3:59
you can fit your business into it. >> Exactly. But here's the the quagmire in
4:02
>> Exactly. But here's the the quagmire in
4:02
>> Exactly. But here's the the quagmire in that, you know, waiting obviously
4:03
that, you know, waiting obviously
4:04
that, you know, waiting obviously carries the risk, but just reacting, you
4:06
carries the risk, but just reacting, you
4:06
carries the risk, but just reacting, you know, like jumping in with two feet and
4:08
know, like jumping in with two feet and
4:08
know, like jumping in with two feet and not knowing what you're doing can also
4:10
not knowing what you're doing can also
4:10
not knowing what you're doing can also be very, very risky. Right? The problem
4:13
be very, very risky. Right? The problem
4:13
be very, very risky. Right? The problem with waiting in enterprise technology in
4:19
with waiting in enterprise technology in
4:19
with waiting in enterprise technology in technology in and of itself is that the
4:21
technology in and of itself is that the
4:21
technology in and of itself is that the life cycle lifespan is very short.
4:23
life cycle lifespan is very short.
4:24
life cycle lifespan is very short. >> Right.
4:24
>> Right.
4:24
>> Right. >> Right. We we can't say what are you
4:26
>> Right. We we can't say what are you
4:26
>> Right. We we can't say what are you going to do long term and expect that to
4:28
going to do long term and expect that to
4:28
going to do long term and expect that to be 5 10 years down the road. That could
4:30
be 5 10 years down the road. That could
4:30
be 5 10 years down the road. That could be five, six months.
4:31
be five, six months.
4:31
be five, six months. >> Yeah.
4:32
>> Yeah.
4:32
>> Yeah. >> Now again, so we we don't want to sit
4:35
>> Now again, so we we don't want to sit
4:35
>> Now again, so we we don't want to sit around and wait. We don't want to rely
4:37
around and wait. We don't want to rely
4:37
around and wait. We don't want to rely on incorrect information. and we don't
4:39
on incorrect information. and we don't
4:39
on incorrect information. and we don't want to be in our way, but we do have to
4:42
want to be in our way, but we do have to
4:42
want to be in our way, but we do have to go in with a a conscious effort of what
4:44
go in with a a conscious effort of what
4:44
go in with a a conscious effort of what it is that we're trying to leverage and
4:45
it is that we're trying to leverage and
4:46
it is that we're trying to leverage and what we're trying to do. So, pick a
4:48
what we're trying to do. So, pick a
4:48
what we're trying to do. So, pick a platform, pick a pick a direction, have
4:52
platform, pick a pick a direction, have
4:52
platform, pick a pick a direction, have have your your mission statements, h
4:54
have your your mission statements, h
4:54
have your your mission statements, h have your your goals and your plans and
4:56
have your your goals and your plans and
4:56
have your your goals and your plans and your purposes written down so that you
4:58
your purposes written down so that you
4:58
your purposes written down so that you know where you are where step A is and
5:00
know where you are where step A is and
5:00
know where you are where step A is and then where you're trying to get for for
5:02
then where you're trying to get for for
5:02
then where you're trying to get for for the next step. But don't and also don't
5:05
the next step. But don't and also don't
5:05
the next step. But don't and also don't get caught up in what it is today.
5:07
get caught up in what it is today.
5:07
get caught up in what it is today. Yesterday we were talking open AI. Today
5:09
Yesterday we were talking open AI. Today
5:09
Yesterday we were talking open AI. Today we're talking about anthropic. Next week
5:11
we're talking about anthropic. Next week
5:12
we're talking about anthropic. Next week we're talking about meta.
5:14
we're talking about meta.
5:14
we're talking about meta. Don't get locked in. Right. Right. So
5:16
Don't get locked in. Right. Right. So
5:16
Don't get locked in. Right. Right. So that that's where I see a lot of people.
5:17
that that's where I see a lot of people.
5:17
that that's where I see a lot of people. You you tell me. Let me ask you that
5:18
You you tell me. Let me ask you that
5:18
You you tell me. Let me ask you that because because again we can talk about
5:21
because because again we can talk about
5:21
because because again we can talk about uh chat GBT perplexity. We can talk
5:23
uh chat GBT perplexity. We can talk
5:23
uh chat GBT perplexity. We can talk about
5:26
about
5:26
about >> Manis.
5:27
>> Manis.
5:27
>> Manis. Yeah.
5:28
Yeah.
5:28
Yeah. >> Who cares? And and that's where people
5:32
>> Who cares? And and that's where people
5:32
>> Who cares? And and that's where people stop themselves, blindside themselves, I
5:34
stop themselves, blindside themselves, I
5:34
stop themselves, blindside themselves, I think, just by really making a a
5:36
think, just by really making a a
5:36
think, just by really making a a decision that affects them either
5:37
decision that affects them either
5:37
decision that affects them either proversely and personally, uh, by by
5:40
proversely and personally, uh, by by
5:40
proversely and personally, uh, by by getting caught up in in that minutia. If
5:41
getting caught up in in that minutia. If
5:42
getting caught up in in that minutia. If you can rise up, and I think that's
5:43
you can rise up, and I think that's
5:43
you can rise up, and I think that's really what we want to help do with this
5:44
really what we want to help do with this
5:44
really what we want to help do with this digital collective is help people rise
5:46
digital collective is help people rise
5:46
digital collective is help people rise up above a lot of that noise and have
5:49
up above a lot of that noise and have
5:49
up above a lot of that noise and have real conversation
5:51
real conversation
5:51
real conversation >> to get clarity as to why they should use
5:54
>> to get clarity as to why they should use
5:54
>> to get clarity as to why they should use something, why they shouldn't use
5:56
something, why they shouldn't use
5:56
something, why they shouldn't use something. Sometimes it's the actually
5:58
something. Sometimes it's the actually
5:58
something. Sometimes it's the actually the opposite. You know, again, I I don't
6:01
the opposite. You know, again, I I don't
6:01
the opposite. You know, again, I I don't know about you, I listen to the gurus. I
6:03
know about you, I listen to the gurus. I
6:03
know about you, I listen to the gurus. I don't listen to them. I yell I yell in,
6:05
don't listen to them. I yell I yell in,
6:05
don't listen to them. I yell I yell in, you know, an empty space saying, "Why
6:06
you know, an empty space saying, "Why
6:06
you know, an empty space saying, "Why are they saying the same thing over and
6:08
are they saying the same thing over and
6:08
are they saying the same thing over and over and over again?" You know,
6:10
over and over again?" You know,
6:10
over and over again?" You know, transformation is is is really a
6:13
transformation is is is really a
6:13
transformation is is is really a leadership
6:14
leadership
6:14
leadership >> strategy problem first. The technology
6:16
>> strategy problem first. The technology
6:16
>> strategy problem first. The technology will follow. I I I really think that,
6:20
will follow. I I I really think that,
6:20
will follow. I I I really think that, you know, the whole idea of starting
6:21
you know, the whole idea of starting
6:21
you know, the whole idea of starting with technology first and not doing the
6:23
with technology first and not doing the
6:23
with technology first and not doing the clarity piece is you're you're you're
6:25
clarity piece is you're you're you're
6:26
clarity piece is you're you're you're you are literally just saying you're
6:27
you are literally just saying you're
6:27
you are literally just saying you're going to fail. I I really think it's
6:29
going to fail. I I really think it's
6:29
going to fail. I I really think it's pretty dramatic, but I think you're
6:30
pretty dramatic, but I think you're
6:30
pretty dramatic, but I think you're going to fail. We most organizations
6:33
going to fail. We most organizations
6:33
going to fail. We most organizations don't fail at the digital
6:35
don't fail at the digital
6:35
don't fail at the digital transformation. They fail at the actual
6:36
transformation. They fail at the actual
6:36
transformation. They fail at the actual strategy.
6:37
strategy.
6:37
strategy. >> Oh my goodness. I didn't know we were
6:39
>> Oh my goodness. I didn't know we were
6:39
>> Oh my goodness. I didn't know we were going to be calling people out like
6:40
going to be calling people out like
6:40
going to be calling people out like this. Uh okay.
6:43
this. Uh okay.
6:43
this. Uh okay. Are are we going to put this on
6:44
Are are we going to put this on
6:44
Are are we going to put this on LinkedIn, too? Okay. We're talking.
6:46
LinkedIn, too? Okay. We're talking.
6:46
LinkedIn, too? Okay. We're talking. Okay. Yeah, I mean you I mean maybe you
6:48
Okay. Yeah, I mean you I mean maybe you
6:48
Okay. Yeah, I mean you I mean maybe you don't agree and you maybe you don't
6:50
don't agree and you maybe you don't
6:50
don't agree and you maybe you don't agree. I I just
6:51
agree. I I just
6:51
agree. I I just >> No, I agree and and I I apologize for
6:53
>> No, I agree and and I I apologize for
6:53
>> No, I agree and and I I apologize for interrupting, but I that's the part
6:54
interrupting, but I that's the part
6:54
interrupting, but I that's the part right there that I think a lot of or
6:56
right there that I think a lot of or
6:56
right there that I think a lot of or that I think I know a lot of
6:57
that I think I know a lot of
6:58
that I think I know a lot of organizations are afraid to have that
7:00
organizations are afraid to have that
7:00
organizations are afraid to have that conversation, that real conversation.
7:02
conversation, that real conversation.
7:02
conversation, that real conversation. >> Right.
7:03
>> Right.
7:03
>> Right. >> Right. That that gets missed in a lot of
7:05
>> Right. That that gets missed in a lot of
7:05
>> Right. That that gets missed in a lot of the marketing, a lot of the strategy, a
7:07
the marketing, a lot of the strategy, a
7:08
the marketing, a lot of the strategy, a lot of the planning conversations at
7:10
lot of the planning conversations at
7:10
lot of the planning conversations at whatever organization, whatever
7:12
whatever organization, whatever
7:12
whatever organization, whatever industry. So I I think it's actually
7:14
industry. So I I think it's actually
7:14
industry. So I I think it's actually refreshing that that we're bringing that
7:15
refreshing that that we're bringing that
7:15
refreshing that that we're bringing that up. No, you know, and again, you you
7:18
up. No, you know, and again, you you
7:18
up. No, you know, and again, you you know me enough at this point to know
7:20
know me enough at this point to know
7:20
know me enough at this point to know that I don't have as much of a filter
7:22
that I don't have as much of a filter
7:22
that I don't have as much of a filter that I probably
7:23
that I probably
7:23
that I probably >> Oh, I'm waiting for the words to come
7:24
>> Oh, I'm waiting for the words to come
7:24
>> Oh, I'm waiting for the words to come out. Listen,
7:26
out. Listen,
7:26
out. Listen, >> I'm I'm I'm I'm instigating, too, ladies
7:28
>> I'm I'm I'm I'm instigating, too, ladies
7:28
>> I'm I'm I'm I'm instigating, too, ladies and gentlemen, when when when Karen
7:30
and gentlemen, when when when Karen
7:30
and gentlemen, when when when Karen pulls them out. There will be no
7:32
pulls them out. There will be no
7:32
pulls them out. There will be no censorship beep when I do all the
7:34
censorship beep when I do all the
7:34
censorship beep when I do all the editing. Oh, it's gonna be great.
7:36
editing. Oh, it's gonna be great.
7:36
editing. Oh, it's gonna be great. >> So, James, what do you think the risk
7:37
>> So, James, what do you think the risk
7:37
>> So, James, what do you think the risk actually is if organizations delay and
7:40
actually is if organizations delay and
7:40
actually is if organizations delay and they don't they don't step up? If they
7:41
they don't they don't step up? If they
7:41
they don't they don't step up? If they say, "Nah, I think I'm gonna hold off
7:43
say, "Nah, I think I'm gonna hold off
7:43
say, "Nah, I think I'm gonna hold off and we'll look at this in, you know, a
7:45
and we'll look at this in, you know, a
7:45
and we'll look at this in, you know, a couple of months." What's the risk?
7:47
couple of months." What's the risk?
7:47
couple of months." What's the risk? >> Obsolescence.
7:48
>> Obsolescence.
7:48
>> Obsolescence. It's not even a question anymore. Right?
7:50
It's not even a question anymore. Right?
7:50
It's not even a question anymore. Right? Again, the whole industrial revolution,
7:53
Again, the whole industrial revolution,
7:53
Again, the whole industrial revolution, whole whatever revolution that you want
7:55
whole whatever revolution that you want
7:55
whole whatever revolution that you want to call it, this technology revolution
7:58
to call it, this technology revolution
7:58
to call it, this technology revolution is no longer a want, it's a need. It's
8:00
is no longer a want, it's a need. It's
8:00
is no longer a want, it's a need. It's it's a mustave.
8:02
it's a mustave.
8:02
it's a mustave. >> Regardless of industry,
8:03
>> Regardless of industry,
8:04
>> Regardless of industry, >> right?
8:04
>> right?
8:04
>> right? >> Right. You you could be customerf
8:05
>> Right. You you could be customerf
8:06
>> Right. You you could be customerf facing, you could be retail, you could
8:09
facing, you could be retail, you could
8:09
facing, you could be retail, you could be uh selling cupcakes, whatever the
8:12
be uh selling cupcakes, whatever the
8:12
be uh selling cupcakes, whatever the case may be. Just again understanding
8:14
case may be. Just again understanding
8:14
case may be. Just again understanding your business, where your business is,
8:16
your business, where your business is,
8:16
your business, where your business is, who's your competition, and being able
8:18
who's your competition, and being able
8:18
who's your competition, and being able to do that quickly,
8:20
to do that quickly,
8:20
to do that quickly, leveraging technology that is out there
8:22
leveraging technology that is out there
8:22
leveraging technology that is out there for us today. And being able to do that
8:25
for us today. And being able to do that
8:25
for us today. And being able to do that fast, we we can get it those
8:27
fast, we we can get it those
8:27
fast, we we can get it those organizations can get in front of their
8:28
organizations can get in front of their
8:28
organizations can get in front of their competition. They can start thinking
8:30
competition. They can start thinking
8:30
competition. They can start thinking differently as well. Yeah, you could do
8:31
differently as well. Yeah, you could do
8:31
differently as well. Yeah, you could do it before with the old school. Everyone
8:33
it before with the old school. Everyone
8:33
it before with the old school. Everyone get on the Zoom, everyone get in the
8:35
get on the Zoom, everyone get in the
8:35
get on the Zoom, everyone get in the meeting and and you throw the do the
8:36
meeting and and you throw the do the
8:36
meeting and and you throw the do the affinity process, you put the postcard.
8:39
affinity process, you put the postcard.
8:39
affinity process, you put the postcard. I just dated myself with that one.
8:41
I just dated myself with that one.
8:41
I just dated myself with that one. >> Um, you throw the uh the postits on the
8:45
>> Um, you throw the uh the postits on the
8:45
>> Um, you throw the uh the postits on the board. That's all fine and good. I think
8:47
board. That's all fine and good. I think
8:47
board. That's all fine and good. I think we still need some of that, but when you
8:49
we still need some of that, but when you
8:49
we still need some of that, but when you have to move at lightning speed to stay
8:53
have to move at lightning speed to stay
8:53
have to move at lightning speed to stay competitive,
8:55
competitive,
8:55
competitive, >> they're not going to cut. So, I Okay, so
8:57
>> they're not going to cut. So, I Okay, so
8:57
>> they're not going to cut. So, I Okay, so let's talk about some definitions. You
8:59
let's talk about some definitions. You
8:59
let's talk about some definitions. You know, some some companies will say,
9:00
know, some some companies will say,
9:00
know, some some companies will say, "Well, we're just being patient. We're
9:02
"Well, we're just being patient. We're
9:02
"Well, we're just being patient. We're we're we're going to just wait and we're
9:04
we're we're going to just wait and we're
9:04
we're we're going to just wait and we're going to be patient or
9:06
going to be patient or
9:06
going to be patient or >> we're going to procrastinate over this."
9:08
>> we're going to procrastinate over this."
9:08
>> we're going to procrastinate over this." And is there a difference between being
9:09
And is there a difference between being
9:09
And is there a difference between being patient and procrastinating when it
9:11
patient and procrastinating when it
9:12
patient and procrastinating when it comes to digital transformation?
9:14
comes to digital transformation?
9:14
comes to digital transformation? >> All right. Now, okay. Now, I'm going to
9:17
>> All right. Now, okay. Now, I'm going to
9:17
>> All right. Now, okay. Now, I'm going to start talking about people. I I think um
9:20
start talking about people. I I think um
9:20
start talking about people. I I think um All right. Patience really is
9:23
All right. Patience really is
9:24
All right. Patience really is slowing down on purpose.
9:25
slowing down on purpose.
9:25
slowing down on purpose. >> Yes. from my perspective, but you're
9:27
>> Yes. from my perspective, but you're
9:27
>> Yes. from my perspective, but you're still moving forward.
9:29
still moving forward.
9:29
still moving forward. >> So, I'll say that being patient is
9:31
>> So, I'll say that being patient is
9:31
>> So, I'll say that being patient is slowing down with a purpose, with intent
9:33
slowing down with a purpose, with intent
9:33
slowing down with a purpose, with intent and purpose.
9:34
and purpose.
9:34
and purpose. >> That was the word I was looking for
9:35
>> That was the word I was looking for
9:36
>> That was the word I was looking for earlier. See, I'm a I'm an older
9:37
earlier. See, I'm a I'm an older
9:37
earlier. See, I'm a I'm an older gentleman, so some I'm seasoned, so I
9:39
gentleman, so some I'm seasoned, so I
9:39
gentleman, so some I'm seasoned, so I forget things sometimes. The word I was
9:41
forget things sometimes. The word I was
9:41
forget things sometimes. The word I was looking for was intent.
9:43
looking for was intent.
9:43
looking for was intent. >> Uh, so patience again to me is slowing
9:46
>> Uh, so patience again to me is slowing
9:46
>> Uh, so patience again to me is slowing down on purpose, but still moving
9:47
down on purpose, but still moving
9:48
down on purpose, but still moving forward. You know, you're taking things
9:50
forward. You know, you're taking things
9:50
forward. You know, you're taking things in the right order. You're testing
9:52
in the right order. You're testing
9:52
in the right order. You're testing before you go big. you're you're having
9:54
before you go big. you're you're having
9:54
before you go big. you're you're having conversations with people and things of
9:56
conversations with people and things of
9:56
conversations with people and things of that nature. But I think procrastination
9:59
that nature. But I think procrastination
9:59
that nature. But I think procrastination uh that's just delay. That's just delay
10:02
uh that's just delay. That's just delay
10:02
uh that's just delay. That's just delay because you're trying to avoid
10:04
because you're trying to avoid
10:04
because you're trying to avoid >> right
10:04
>> right
10:04
>> right >> uncomfortable situations. That's delay
10:07
>> uncomfortable situations. That's delay
10:07
>> uncomfortable situations. That's delay because you're in your own way. So you
10:11
because you're in your own way. So you
10:11
because you're in your own way. So you don't do anything because you're afraid
10:13
don't do anything because you're afraid
10:13
don't do anything because you're afraid to make that that leap.
10:15
to make that that leap.
10:15
to make that that leap. >> Patience is a good thing.
10:16
>> Patience is a good thing.
10:16
>> Patience is a good thing. >> A lot of business owners do that, right?
10:18
>> A lot of business owners do that, right?
10:18
>> A lot of business owners do that, right? >> Yeah. It's because it's either and again
10:21
>> Yeah. It's because it's either and again
10:21
>> Yeah. It's because it's either and again I'm third person looking in for a lot of
10:23
I'm third person looking in for a lot of
10:23
I'm third person looking in for a lot of a lot of things here but I have talked
10:26
a lot of things here but I have talked
10:26
a lot of things here but I have talked to consulted worked with a lot of
10:27
to consulted worked with a lot of
10:27
to consulted worked with a lot of organizations but it's it's been done
10:30
organizations but it's it's been done
10:30
organizations but it's it's been done this way for the past 20 years so let's
10:32
this way for the past 20 years so let's
10:32
this way for the past 20 years so let's continue to do this we've been
10:33
continue to do this we've been
10:33
continue to do this we've been successful we'll grow as we need to grow
10:36
successful we'll grow as we need to grow
10:36
successful we'll grow as we need to grow but we've never been in a time as we are
10:40
but we've never been in a time as we are
10:40
but we've never been in a time as we are now to to whereas everyone has instant
10:44
now to to whereas everyone has instant
10:44
now to to whereas everyone has instant access to information 24/7 365 and my
10:48
access to information 24/7 365 and my
10:48
access to information 24/7 365 and my competitor is just as smart as me by
10:52
competitor is just as smart as me by
10:52
competitor is just as smart as me by wording and crafting a nice prompt that
10:55
wording and crafting a nice prompt that
10:55
wording and crafting a nice prompt that says I want to take over the world and I
10:57
says I want to take over the world and I
10:57
says I want to take over the world and I want to be Karen and what I would never
10:59
want to be Karen and what I would never
10:59
want to be Karen and what I would never I would never do that but you know some
11:01
I would never do that but you know some
11:01
I would never do that but you know some >> well you never know it seems like we're
11:03
>> well you never know it seems like we're
11:03
>> well you never know it seems like we're we're really having a conversation about
11:05
we're really having a conversation about
11:06
we're really having a conversation about urgency
11:07
urgency
11:07
urgency >> and then going into an intentional
11:09
>> and then going into an intentional
11:09
>> and then going into an intentional strategy about that right and and
11:11
strategy about that right and and
11:11
strategy about that right and and actually clarifying what the problem is
11:13
actually clarifying what the problem is
11:13
actually clarifying what the problem is before you actually go try to solve it
11:15
before you actually go try to solve it
11:15
before you actually go try to solve it and I think that that's one of the
11:17
and I think that that's one of the
11:17
and I think that that's one of the biggest challenges people have with
11:18
biggest challenges people have with
11:18
biggest challenges people have with technology technology today is that
11:20
technology technology today is that
11:20
technology technology today is that they're being told, "Go do this, go do
11:22
they're being told, "Go do this, go do
11:22
they're being told, "Go do this, go do that. You should be doing this, do 10
11:23
that. You should be doing this, do 10
11:23
that. You should be doing this, do 10 things all at the same time, and they
11:25
things all at the same time, and they
11:25
things all at the same time, and they don't even know what the problem is that
11:27
don't even know what the problem is that
11:27
don't even know what the problem is that they're solving."
11:28
they're solving."
11:28
they're solving." >> Yeah. A lot a lot of CEOs or or CIOS, I
11:32
>> Yeah. A lot a lot of CEOs or or CIOS, I
11:32
>> Yeah. A lot a lot of CEOs or or CIOS, I used to call it the CIOS at the barberh
11:34
used to call it the CIOS at the barberh
11:34
used to call it the CIOS at the barberh shop, right? They'd all gather together
11:36
shop, right? They'd all gather together
11:36
shop, right? They'd all gather together at the barber shop and one person will
11:38
at the barber shop and one person will
11:38
at the barber shop and one person will be talking about X and one talking about
11:40
be talking about X and one talking about
11:40
be talking about X and one talking about Y, X, another one talking about Z, and
11:42
Y, X, another one talking about Z, and
11:42
Y, X, another one talking about Z, and they all want to do the same thing. They
11:43
they all want to do the same thing. They
11:43
they all want to do the same thing. They all want to succeed. So, they hear
11:45
all want to succeed. So, they hear
11:45
all want to succeed. So, they hear somebody in their industry is doing
11:47
somebody in their industry is doing
11:47
somebody in their industry is doing something. So we got to implement it
11:48
something. So we got to implement it
11:48
something. So we got to implement it over here as well. We've got to make
11:49
over here as well. We've got to make
11:50
over here as well. We've got to make that move to the cloud. This so this is
11:52
that move to the cloud. This so this is
11:52
that move to the cloud. This so this is real life folks. Okay. Enterprise
11:54
real life folks. Okay. Enterprise
11:54
real life folks. Okay. Enterprise technology. I don't know if you remember
11:55
technology. I don't know if you remember
11:55
technology. I don't know if you remember about was it five 10 years ago all every
11:57
about was it five 10 years ago all every
11:58
about was it five 10 years ago all every company
11:59
company
11:59
company >> wanted to uh move to the cloud. No no
12:02
>> wanted to uh move to the cloud. No no
12:02
>> wanted to uh move to the cloud. No no more on prim data centers. It was all
12:04
more on prim data centers. It was all
12:04
more on prim data centers. It was all hey we're going to move everything to
12:06
hey we're going to move everything to
12:06
hey we're going to move everything to public cloud. Either Amazon well Google
12:08
public cloud. Either Amazon well Google
12:08
public cloud. Either Amazon well Google wasn't GCP wasn't out yet but it was it
12:11
wasn't GCP wasn't out yet but it was it
12:11
wasn't GCP wasn't out yet but it was it was Azure
12:12
was Azure
12:12
was Azure >> and and Amazon. Come to find out
12:16
>> and and Amazon. Come to find out
12:16
>> and and Amazon. Come to find out repatriation, moving data back and forth
12:18
repatriation, moving data back and forth
12:18
repatriation, moving data back and forth from a cloud is very expensive.
12:20
from a cloud is very expensive.
12:20
from a cloud is very expensive. >> Yes.
12:21
>> Yes.
12:21
>> Yes. >> So, so when those bills and those
12:23
>> So, so when those bills and those
12:23
>> So, so when those bills and those invoices came from Amazon and from
12:25
invoices came from Amazon and from
12:25
invoices came from Amazon and from Microsoft, companies were like, "Wait a
12:27
Microsoft, companies were like, "Wait a
12:27
Microsoft, companies were like, "Wait a minute,
12:28
minute,
12:28
minute, >> right?
12:29
>> right?
12:29
>> right? >> We maybe we should talk about a hybrid
12:31
>> We maybe we should talk about a hybrid
12:31
>> We maybe we should talk about a hybrid whereas we still maintain some of the
12:33
whereas we still maintain some of the
12:33
whereas we still maintain some of the crown jewels or some of the ERP, some
12:35
crown jewels or some of the ERP, some
12:35
crown jewels or some of the ERP, some processing on prim as opposed to putting
12:38
processing on prim as opposed to putting
12:38
processing on prim as opposed to putting everything in the cloud." So again, you
12:40
everything in the cloud." So again, you
12:40
everything in the cloud." So again, you can't follow like a limming what
12:43
can't follow like a limming what
12:43
can't follow like a limming what everyone else is doing. Understand what
12:45
everyone else is doing. Understand what
12:45
everyone else is doing. Understand what matters and what resonates your business
12:48
matters and what resonates your business
12:48
matters and what resonates your business and your direction. If you don't know
12:49
and your direction. If you don't know
12:49
and your direction. If you don't know that, that's that's the challenge right
12:50
that, that's that's the challenge right
12:50
that, that's that's the challenge right there. I won't say it's a problem.
12:52
there. I won't say it's a problem.
12:52
there. I won't say it's a problem. That's the challenge right there. If you
12:54
That's the challenge right there. If you
12:54
That's the challenge right there. If you don't have a vision board, if you have
12:55
don't have a vision board, if you have
12:55
don't have a vision board, if you have don't have that conversation with your
12:57
don't have that conversation with your
12:57
don't have that conversation with your stakeholders and the folks within your
12:59
stakeholders and the folks within your
12:59
stakeholders and the folks within your organization to know who it is you are
13:01
organization to know who it is you are
13:01
organization to know who it is you are today and where you're trying to get to,
13:03
today and where you're trying to get to,
13:03
today and where you're trying to get to, >> go hire Karen. She'll help you out from
13:05
>> go hire Karen. She'll help you out from
13:05
>> go hire Karen. She'll help you out from a consulting perspective.
13:05
a consulting perspective.
13:06
a consulting perspective. >> Well, they need to come to you first. Uh
13:07
>> Well, they need to come to you first. Uh
13:07
>> Well, they need to come to you first. Uh so wait a second. So, so what we're
13:09
so wait a second. So, so what we're
13:09
so wait a second. So, so what we're saying is that leaders need to slow
13:11
saying is that leaders need to slow
13:11
saying is that leaders need to slow down.
13:11
down.
13:12
down. >> Yeah. Exactly.
13:12
>> Yeah. Exactly.
13:12
>> Yeah. Exactly. >> Right. To make better decisions
13:15
>> Right. To make better decisions
13:15
>> Right. To make better decisions >> without missing the whole thing because
13:18
>> without missing the whole thing because
13:18
>> without missing the whole thing because we know they need to get there. They
13:20
we know they need to get there. They
13:20
we know they need to get there. They have to get there. Right. But it's how
13:21
have to get there. Right. But it's how
13:21
have to get there. Right. But it's how they're going to get there, right? Are
13:23
they're going to get there, right? Are
13:23
they're going to get there, right? Are they going to get there with this
13:24
they going to get there with this
13:24
they going to get there with this urgency? Is I got to do it right now?
13:25
urgency? Is I got to do it right now?
13:25
urgency? Is I got to do it right now? And they picked the wrong tools or are
13:27
And they picked the wrong tools or are
13:27
And they picked the wrong tools or are they going to slow down just enough? And
13:29
they going to slow down just enough? And
13:29
they going to slow down just enough? And it's what you talked about, you know,
13:31
it's what you talked about, you know,
13:31
it's what you talked about, you know, it's the patience versus the
13:32
it's the patience versus the
13:32
it's the patience versus the procrastination, right?
13:34
procrastination, right?
13:34
procrastination, right? >> Slow down. And that's hard because
13:37
>> Slow down. And that's hard because
13:37
>> Slow down. And that's hard because you're also hearing in the other ear,
13:39
you're also hearing in the other ear,
13:40
you're also hearing in the other ear, why aren't you doing this yet? So, what
13:42
why aren't you doing this yet? So, what
13:42
why aren't you doing this yet? So, what do what do we tell what do we tell
13:44
do what do we tell what do we tell
13:44
do what do we tell what do we tell businesses? What do we tell
13:45
businesses? What do we tell
13:45
businesses? What do we tell organizations? And is it different for
13:47
organizations? And is it different for
13:47
organizations? And is it different for the big or organizations versus the
13:49
the big or organizations versus the
13:49
the big or organizations versus the small um you know, small business,
13:51
small um you know, small business,
13:51
small um you know, small business, solopreneurs, entrep whatever we're
13:53
solopreneurs, entrep whatever we're
13:53
solopreneurs, entrep whatever we're calling them. Uh what is it different
13:55
calling them. Uh what is it different
13:56
calling them. Uh what is it different for them? I think there's there's less
13:58
for them? I think there's there's less
13:58
for them? I think there's there's less friction in the smaller organizations,
14:01
friction in the smaller organizations,
14:01
friction in the smaller organizations, meaning less red tape, less uh political
14:05
meaning less red tape, less uh political
14:05
meaning less red tape, less uh political less things to deal with, right?
14:08
less things to deal with, right?
14:08
less things to deal with, right? >> And mouths to feed and people to get on
14:10
>> And mouths to feed and people to get on
14:10
>> And mouths to feed and people to get on on online and on board.
14:12
on online and on board.
14:12
on online and on board. >> That's a good thing and that could be a
14:13
>> That's a good thing and that could be a
14:14
>> That's a good thing and that could be a bad thing,
14:14
bad thing,
14:14
bad thing, >> right? I think smaller organizations can
14:16
>> right? I think smaller organizations can
14:16
>> right? I think smaller organizations can be more agile obviously, but again if
14:19
be more agile obviously, but again if
14:19
be more agile obviously, but again if you pivot too much sometimes if you I
14:21
you pivot too much sometimes if you I
14:21
you pivot too much sometimes if you I think if you're a smaller organization
14:22
think if you're a smaller organization
14:22
think if you're a smaller organization that can have more dramatic effects
14:23
that can have more dramatic effects
14:23
that can have more dramatic effects either positive or negative as well but
14:26
either positive or negative as well but
14:26
either positive or negative as well but the patience piece is making sure you
14:28
the patience piece is making sure you
14:28
the patience piece is making sure you have all of the facts at least most of
14:30
have all of the facts at least most of
14:30
have all of the facts at least most of the facts. You're never going to have a
14:32
the facts. You're never going to have a
14:32
the facts. You're never going to have a perfect scenario what's going on, but at
14:34
perfect scenario what's going on, but at
14:34
perfect scenario what's going on, but at least have a concerted list of pros and
14:37
least have a concerted list of pros and
14:37
least have a concerted list of pros and cons, dos and don'ts, what ifs and whatn
14:41
cons, dos and don'ts, what ifs and whatn
14:41
cons, dos and don'ts, what ifs and whatn nots, and then make a decision as
14:43
nots, and then make a decision as
14:43
nots, and then make a decision as opposed to waiting until you think you
14:45
opposed to waiting until you think you
14:45
opposed to waiting until you think you got everything. You agree with that?
14:47
got everything. You agree with that?
14:47
got everything. You agree with that? >> I agree with that 100%. I'm I back in
14:49
>> I agree with that 100%. I'm I back in
14:49
>> I agree with that 100%. I'm I back in the day when before AI when we had
14:51
the day when before AI when we had
14:51
the day when before AI when we had things like mind maps like computerized,
14:53
things like mind maps like computerized,
14:53
things like mind maps like computerized, you would go online.
14:54
you would go online.
14:54
you would go online. >> I love,
14:55
>> I love,
14:55
>> I love, >> right? I love mind maps. And by the I'm
14:57
>> right? I love mind maps. And by the I'm
14:57
>> right? I love mind maps. And by the I'm researching right now. There are a few
14:59
researching right now. There are a few
14:59
researching right now. There are a few artificial intelligent mind map
15:01
artificial intelligent mind map
15:01
artificial intelligent mind map platforms out there that will help you
15:04
platforms out there that will help you
15:04
platforms out there that will help you think
15:05
think
15:05
think >> when you put all when you throw all that
15:07
>> when you put all when you throw all that
15:07
>> when you put all when you throw all that excuse me on the wall. It is it
15:10
excuse me on the wall. It is it
15:10
excuse me on the wall. It is it will help you think. Yeah. And that you
15:12
will help you think. Yeah. And that you
15:12
will help you think. Yeah. And that you know we can also call it a road map. A
15:13
know we can also call it a road map. A
15:14
know we can also call it a road map. A mind map a road map whatever you want to
15:15
mind map a road map whatever you want to
15:15
mind map a road map whatever you want to call it. You just said you love mind
15:17
call it. You just said you love mind
15:17
call it. You just said you love mind maps. So you use them huh?
15:19
maps. So you use them huh?
15:19
maps. So you use them huh? >> I am there is a mind map to if we can
15:22
>> I am there is a mind map to if we can
15:22
>> I am there is a mind map to if we can start tools. There's a mindm map utility
15:25
start tools. There's a mindm map utility
15:25
start tools. There's a mindm map utility in Notebook LM
15:27
in Notebook LM
15:27
in Notebook LM >> and Google. Listen, let me tell you
15:29
>> and Google. Listen, let me tell you
15:29
>> and Google. Listen, let me tell you something. I'm just I'm going to give
15:30
something. I'm just I'm going to give
15:30
something. I'm just I'm going to give you some gems here. I'm going to drop
15:31
you some gems here. I'm going to drop
15:31
you some gems here. I'm going to drop some gems. Get you get on to Notebook LM
15:33
some gems. Get you get on to Notebook LM
15:33
some gems. Get you get on to Notebook LM and check that out. There there's a
15:35
and check that out. There there's a
15:35
and check that out. There there's a whole mind mapping utility that you put
15:38
whole mind mapping utility that you put
15:38
whole mind mapping utility that you put in your highle idea and it starts
15:41
in your highle idea and it starts
15:41
in your highle idea and it starts branching it out. Oh my god, it's
15:42
branching it out. Oh my god, it's
15:42
branching it out. Oh my god, it's beautiful.
15:43
beautiful.
15:43
beautiful. >> Wait, I you know what else it does?
15:45
>> Wait, I you know what else it does?
15:45
>> Wait, I you know what else it does? >> Was that create an audio interview of
15:47
>> Was that create an audio interview of
15:48
>> Was that create an audio interview of your topic that you put in there?
15:49
your topic that you put in there?
15:49
your topic that you put in there? >> That is true too.
15:51
>> That is true too.
15:51
>> That is true too. >> Don't give away all the seat. No. Oh,
15:53
>> Don't give away all the seat. No. Oh,
15:53
>> Don't give away all the seat. No. Oh, secrets episode one. This is episode
15:54
secrets episode one. This is episode
15:54
secrets episode one. This is episode one. Geez, we got like eight years to
15:57
one. Geez, we got like eight years to
15:57
one. Geez, we got like eight years to go. You're gonna give everything.
15:59
go. You're gonna give everything.
15:59
go. You're gonna give everything. >> You know what? And we have eight years
16:00
>> You know what? And we have eight years
16:00
>> You know what? And we have eight years worth of technology platforms out there
16:03
worth of technology platforms out there
16:03
worth of technology platforms out there because changing every single day, which
16:06
because changing every single day, which
16:06
because changing every single day, which really I think it's important that we
16:08
really I think it's important that we
16:08
really I think it's important that we say this right now. You know, the the
16:11
say this right now. You know, the the
16:11
say this right now. You know, the the platform that you're using today may not
16:12
platform that you're using today may not
16:12
platform that you're using today may not work tomorrow. And I don't mean it's
16:13
work tomorrow. And I don't mean it's
16:14
work tomorrow. And I don't mean it's going to break. I mean it may not work
16:15
going to break. I mean it may not work
16:15
going to break. I mean it may not work for you.
16:16
for you.
16:16
for you. >> Yeah.
16:16
>> Yeah.
16:16
>> Yeah. >> May not be the right one for you. So
16:18
>> May not be the right one for you. So
16:18
>> May not be the right one for you. So whenever you're jumping into something,
16:20
whenever you're jumping into something,
16:20
whenever you're jumping into something, always I encourage people and I don't
16:21
always I encourage people and I don't
16:21
always I encourage people and I don't know how you feel about this is in the
16:23
know how you feel about this is in the
16:23
know how you feel about this is in the back of your mind saying it's okay if
16:25
back of your mind saying it's okay if
16:25
back of your mind saying it's okay if this doesn't work for me.
16:27
this doesn't work for me.
16:27
this doesn't work for me. >> Yeah.
16:28
>> Yeah.
16:28
>> Yeah. >> Right. I'm going to try it. I know that
16:30
>> Right. I'm going to try it. I know that
16:30
>> Right. I'm going to try it. I know that Joe told me to go do this. It's like we
16:32
Joe told me to go do this. It's like we
16:32
Joe told me to go do this. It's like we just said, go check out Notebook LM.
16:34
just said, go check out Notebook LM.
16:34
just said, go check out Notebook LM. There may be some people to go check it
16:35
There may be some people to go check it
16:35
There may be some people to go check it out and say this is not right for me
16:37
out and say this is not right for me
16:37
out and say this is not right for me right now. And I think that's an
16:38
right now. And I think that's an
16:38
right now. And I think that's an operative word right now. I think
16:40
operative word right now. I think
16:40
operative word right now. I think everybody should be using Notebook LM
16:42
everybody should be using Notebook LM
16:42
everybody should be using Notebook LM personally. It's a very cool platform.
16:44
personally. It's a very cool platform.
16:44
personally. It's a very cool platform. >> Yeah. Ali, so let me throw this in there
16:46
>> Yeah. Ali, so let me throw this in there
16:46
>> Yeah. Ali, so let me throw this in there for you as well too. So, just kind of
16:48
for you as well too. So, just kind of
16:48
for you as well too. So, just kind of based on what you you're just talking
16:49
based on what you you're just talking
16:50
based on what you you're just talking about,
16:50
about,
16:50
about, >> e even if a company
16:52
>> e even if a company
16:52
>> e even if a company >> that you're using aligns with another
16:55
>> that you're using aligns with another
16:56
>> that you're using aligns with another company,
16:56
company,
16:56
company, >> Mhm.
16:57
>> Mhm.
16:57
>> Mhm. >> maybe gets bought sold or bought into
16:59
>> maybe gets bought sold or bought into
16:59
>> maybe gets bought sold or bought into another organization and if you don't
17:02
another organization and if you don't
17:02
another organization and if you don't personally or professionally align with
17:04
personally or professionally align with
17:04
personally or professionally align with that organization. I'm beating around
17:05
that organization. I'm beating around
17:05
that organization. I'm beating around the bush, but
17:05
the bush, but
17:06
the bush, but >> I know you're beating.
17:06
>> I know you're beating.
17:06
>> I know you're beating. >> Okay, but I'm gonna say it. Okay, I'm
17:08
>> Okay, but I'm gonna say it. Okay, I'm
17:08
>> Okay, but I'm gonna say it. Okay, I'm gonna say it.
17:10
gonna say it.
17:10
gonna say it. >> I I was a lover of Madness from day
17:12
>> I I was a lover of Madness from day
17:12
>> I I was a lover of Madness from day zero.
17:13
zero.
17:13
zero. >> You're going Listen, I I love Madness. I
17:15
>> You're going Listen, I I love Madness. I
17:16
>> You're going Listen, I I love Madness. I love what it builds. I love what it
17:17
love what it builds. I love what it
17:17
love what it builds. I love what it does. And then they messed around and
17:19
does. And then they messed around and
17:19
does. And then they messed around and got acquired by Meta.
17:20
got acquired by Meta.
17:20
got acquired by Meta. >> Yeah. And there are some people who
17:23
>> Yeah. And there are some people who
17:23
>> Yeah. And there are some people who think that's great, right?
17:24
think that's great, right?
17:24
think that's great, right? >> Yeah.
17:25
>> Yeah.
17:25
>> Yeah. >> I'm not one of them.
17:25
>> I'm not one of them.
17:25
>> I'm not one of them. >> No, no, I'm not one of them either.
17:29
>> No, no, I'm not one of them either.
17:29
>> No, no, I'm not one of them either. >> You know, bless his heart, Zuckerberg.
17:31
>> You know, bless his heart, Zuckerberg.
17:31
>> You know, bless his heart, Zuckerberg. We'll probably never get a sponsorship
17:33
We'll probably never get a sponsorship
17:33
We'll probably never get a sponsorship from Meta just because of my mouth. But
17:34
from Meta just because of my mouth. But
17:34
from Meta just because of my mouth. But again, so I don't directly align with
17:36
again, so I don't directly align with
17:36
again, so I don't directly align with kind of the goals, premises, directions
17:40
kind of the goals, premises, directions
17:40
kind of the goals, premises, directions of Meta, but Madness is still the truth.
17:42
of Meta, but Madness is still the truth.
17:42
of Meta, but Madness is still the truth. But I am actively
17:44
But I am actively
17:44
But I am actively looking for an alternative just in case
17:47
looking for an alternative just in case
17:47
looking for an alternative just in case and should they
17:48
and should they
17:48
and should they >> turn in too much into a meta in
17:51
>> turn in too much into a meta in
17:51
>> turn in too much into a meta in >> Hey, you know the other one is Gro
17:54
>> Hey, you know the other one is Gro
17:54
>> Hey, you know the other one is Gro if you're not a if you're not a ex
17:56
if you're not a if you're not a ex
17:56
if you're not a if you're not a ex Twitter or used to use Twitter and now
17:58
Twitter or used to use Twitter and now
17:58
Twitter or used to use Twitter and now you're you know using whatever you're
18:00
you're you know using whatever you're
18:00
you're you know using whatever you're you what is it now called?
18:01
you what is it now called?
18:01
you what is it now called? >> Well yeah I'm a Twitter guy because I'm
18:03
>> Well yeah I'm a Twitter guy because I'm
18:03
>> Well yeah I'm a Twitter guy because I'm a Jack Dorsey guy. I don't I will never
18:05
a Jack Dorsey guy. I don't I will never
18:05
a Jack Dorsey guy. I don't I will never call it X but
18:07
call it X but
18:07
call it X but >> but it comes from there. Gro comes from
18:09
>> but it comes from there. Gro comes from
18:09
>> but it comes from there. Gro comes from that. Now, what's interesting about
18:11
that. Now, what's interesting about
18:11
that. Now, what's interesting about that? Now, I love Grock and I do use
18:13
that? Now, I love Grock and I do use
18:13
that? Now, I love Grock and I do use Grock. I I love it because it's one of
18:16
Grock. I I love it because it's one of
18:16
Grock. I I love it because it's one of those platforms you don't have to know
18:17
those platforms you don't have to know
18:17
those platforms you don't have to know anything. You can put a picture in there
18:19
anything. You can put a picture in there
18:19
anything. You can put a picture in there and say, "An animate it."
18:21
and say, "An animate it."
18:21
and say, "An animate it." >> Yeah,
18:21
>> Yeah,
18:21
>> Yeah, >> that's all you have to say and it
18:23
>> that's all you have to say and it
18:23
>> that's all you have to say and it animates it for you. And for those who
18:25
animates it for you. And for those who
18:25
animates it for you. And for those who are fearful of AI, that's a great
18:27
are fearful of AI, that's a great
18:27
are fearful of AI, that's a great stepping stone right into using it for
18:29
stepping stone right into using it for
18:29
stepping stone right into using it for the first time. But I think we're going
18:32
the first time. But I think we're going
18:32
the first time. But I think we're going to see more of this. we're gonna see
18:33
to see more of this. we're gonna see
18:33
to see more of this. we're gonna see more of the the the social platforms
18:36
more of the the the social platforms
18:36
more of the the the social platforms that are going to start buying up the
18:39
that are going to start buying up the
18:39
that are going to start buying up the AI. And I I don't I I I'm not happy
18:43
AI. And I I don't I I I'm not happy
18:43
AI. And I I don't I I I'm not happy about that.
18:43
about that.
18:44
about that. >> That's a that's a frightening
18:46
>> That's a that's a frightening
18:46
>> That's a that's a frightening realization because then you start
18:48
realization because then you start
18:48
realization because then you start having
18:49
having
18:49
having >> man, we we may be digging into multiple
18:50
>> man, we we may be digging into multiple
18:50
>> man, we we may be digging into multiple episodes now and we can go further down
18:52
episodes now and we can go further down
18:52
episodes now and we can go further down the rabbit hole, but but think we'll put
18:54
the rabbit hole, but but think we'll put
18:54
the rabbit hole, but but think we'll put that
18:55
that
18:55
that >> seed in people's minds here. Then you
18:57
>> seed in people's minds here. Then you
18:58
>> seed in people's minds here. Then you start having monopoly of the Google
19:00
start having monopoly of the Google
19:00
start having monopoly of the Google Meta,
19:02
Meta,
19:02
Meta, >> right?
19:03
>> right?
19:03
>> right? whom whomever else where they own the
19:05
whom whomever else where they own the
19:05
whom whomever else where they own the conversation end to end,
19:07
conversation end to end,
19:07
conversation end to end, >> right?
19:08
>> right?
19:08
>> right? >> You put in a pro. You're starting to see
19:09
>> You put in a pro. You're starting to see
19:09
>> You put in a pro. You're starting to see that right now in your Facebook um
19:11
that right now in your Facebook um
19:11
that right now in your Facebook um profile as well, right? You'll you'll
19:13
profile as well, right? You'll you'll
19:13
profile as well, right? You'll you'll post something and there'll be some some
19:15
post something and there'll be some some
19:15
post something and there'll be some some text at the bottom
19:17
text at the bottom
19:17
text at the bottom >> trying to explain what that image is or
19:19
>> trying to explain what that image is or
19:19
>> trying to explain what that image is or what that video is and kind of answering
19:22
what that video is and kind of answering
19:22
what that video is and kind of answering further conversations or further
19:23
further conversations or further
19:23
further conversations or further questions. So, it's being built in right
19:26
questions. So, it's being built in right
19:26
questions. So, it's being built in right now.
19:26
now.
19:26
now. >> It is. I don't know if that's pre or
19:29
>> It is. I don't know if that's pre or
19:29
>> It is. I don't know if that's pre or post Manis, but but Meta is definitely
19:32
post Manis, but but Meta is definitely
19:32
post Manis, but but Meta is definitely >> I think it's post Manis. I think they're
19:34
>> I think it's post Manis. I think they're
19:34
>> I think it's post Manis. I think they're using Manis as that back end that that
19:37
using Manis as that back end that that
19:38
using Manis as that back end that that piece of it to help create that. You
19:40
piece of it to help create that. You
19:40
piece of it to help create that. You know, I I can have good thoughts. Maybe
19:42
know, I I can have good thoughts. Maybe
19:42
know, I I can have good thoughts. Maybe it's not going where we think it's
19:44
it's not going where we think it's
19:44
it's not going where we think it's going. I
19:45
going. I
19:45
going. I >> I just renewed my subscription for the
19:46
>> I just renewed my subscription for the
19:46
>> I just renewed my subscription for the month yesterday. So, I'm like, I gotta
19:49
month yesterday. So, I'm like, I gotta
19:49
month yesterday. So, I'm like, I gotta go for at least another month. We'll
19:50
go for at least another month. We'll
19:50
go for at least another month. We'll see.
19:50
see.
19:50
see. >> Another at least another month. So what
19:53
>> Another at least another month. So what
19:53
>> Another at least another month. So what do we tell people when we say you know
19:54
do we tell people when we say you know
19:54
do we tell people when we say you know you need to have a mind map or a road
19:56
you need to have a mind map or a road
19:56
you need to have a mind map or a road map? Does that does a good road map help
19:58
map? Does that does a good road map help
19:58
map? Does that does a good road map help leaders to say no to things as well as
20:01
leaders to say no to things as well as
20:01
leaders to say no to things as well as to say yes to things?
20:03
to say yes to things?
20:03
to say yes to things? >> It brings about some clarity
20:06
>> It brings about some clarity
20:06
>> It brings about some clarity >> right it's not the end all to be all but
20:07
>> right it's not the end all to be all but
20:07
>> right it's not the end all to be all but again it tells you
20:10
again it tells you
20:10
again it tells you which sandbox you want to play in.
20:11
which sandbox you want to play in.
20:11
which sandbox you want to play in. >> Right. From my perspective, it tells you
20:14
>> Right. From my perspective, it tells you
20:14
>> Right. From my perspective, it tells you kind of again that mission, that that
20:15
kind of again that mission, that that
20:16
kind of again that mission, that that goal, those desires that were laid out
20:18
goal, those desires that were laid out
20:18
goal, those desires that were laid out in in some type of consortium, some type
20:21
in in some type of consortium, some type
20:21
in in some type of consortium, some type of collective. Ah, I just threw the word
20:22
of collective. Ah, I just threw the word
20:22
of collective. Ah, I just threw the word in. Um, of who we are and where where we
20:25
in. Um, of who we are and where where we
20:25
in. Um, of who we are and where where we want to be. And so, you're not throwing
20:27
want to be. And so, you're not throwing
20:27
want to be. And so, you're not throwing spaghetti against the wall. If you if
20:30
spaghetti against the wall. If you if
20:30
spaghetti against the wall. If you if you have a mind map, if you have a road
20:31
you have a mind map, if you have a road
20:31
you have a mind map, if you have a road map, if you have a plan, and we've done
20:33
map, if you have a plan, and we've done
20:33
map, if you have a plan, and we've done it with intention and purpose,
20:35
it with intention and purpose,
20:35
it with intention and purpose, >> right,
20:35
>> right,
20:35
>> right, >> you know, not to be surprised and and
20:39
>> you know, not to be surprised and and
20:39
>> you know, not to be surprised and and hit with the shiny object syndrome every
20:41
hit with the shiny object syndrome every
20:41
hit with the shiny object syndrome every single time. those CIOS go
20:42
single time. those CIOS go
20:42
single time. those CIOS go >> which I have I have I do I have it and I
20:45
>> which I have I have I do I have it and I
20:45
>> which I have I have I do I have it and I like to say I have broken everything so
20:47
like to say I have broken everything so
20:47
like to say I have broken everything so you don't have to because I have that
20:49
you don't have to because I have that
20:49
you don't have to because I have that syndrome I go I see something cool and
20:51
syndrome I go I see something cool and
20:52
syndrome I go I see something cool and go I have to go do it um not not a very
20:55
go I have to go do it um not not a very
20:55
go I have to go do it um not not a very good process obviously but somebody has
20:58
good process obviously but somebody has
20:58
good process obviously but somebody has to somebody has to
20:59
to somebody has to
20:59
to somebody has to >> somebody's got to keep the economy going
21:00
>> somebody's got to keep the economy going
21:00
>> somebody's got to keep the economy going >> somebody's got to keep it so how do we
21:02
>> somebody's got to keep it so how do we
21:02
>> somebody's got to keep it so how do we get an organization aligned to make the
21:06
get an organization aligned to make the
21:06
get an organization aligned to make the decision as to how they're going to
21:08
decision as to how they're going to
21:08
decision as to how they're going to transform into this AI world or the
21:10
transform into this AI world or the
21:10
transform into this AI world or the technology it's not just AI we're
21:11
technology it's not just AI we're
21:12
technology it's not just AI we're talking we're talking technology but
21:14
talking we're talking technology but
21:14
talking we're talking technology but technology has a lot of AI built into
21:16
technology has a lot of AI built into
21:16
technology has a lot of AI built into it. How do we get people aligned? How do
21:18
it. How do we get people aligned? How do
21:18
it. How do we get people aligned? How do you get your company aligned? What is it
21:20
you get your company aligned? What is it
21:20
you get your company aligned? What is it you need to do? What do you think?
21:25
you need to do? What do you think?
21:25
you need to do? What do you think? >> I like enablement. I like I like
21:26
>> I like enablement. I like I like
21:26
>> I like enablement. I like I like training. I I like um staying a breast
21:29
training. I I like um staying a breast
21:29
training. I I like um staying a breast of current situations. I I like
21:33
of current situations. I I like
21:33
of current situations. I I like understanding different perspectives.
21:35
understanding different perspectives.
21:35
understanding different perspectives. >> Yeah. So I I like the fact that the
21:38
>> Yeah. So I I like the fact that the
21:38
>> Yeah. So I I like the fact that the people that are in the know or who need
21:39
people that are in the know or who need
21:39
people that are in the know or who need to be in the know actually being in the
21:42
to be in the know actually being in the
21:42
to be in the know actually being in the know and when I say that I mean doing
21:45
know and when I say that I mean doing
21:45
know and when I say that I mean doing the research themselves and not not just
21:48
the research themselves and not not just
21:48
the research themselves and not not just in a vacuum coming up with the decision
21:50
in a vacuum coming up with the decision
21:50
in a vacuum coming up with the decision actually looking at alternative
21:52
actually looking at alternative
21:52
actually looking at alternative perspectives actually thinking and
21:54
perspectives actually thinking and
21:54
perspectives actually thinking and leveraging their team things that that's
21:56
leveraging their team things that that's
21:56
leveraging their team things that that's what I think long answer short what
21:58
what I think long answer short what
21:58
what I think long answer short what companies and what individuals need to
21:59
companies and what individuals need to
21:59
companies and what individuals need to do is to leverage the fact that you
22:02
do is to leverage the fact that you
22:02
do is to leverage the fact that you don't have to make these decisions in a
22:03
don't have to make these decisions in a
22:03
don't have to make these decisions in a vacuum. you can find like-minded folks
22:05
vacuum. you can find like-minded folks
22:05
vacuum. you can find like-minded folks and find a couple of folks who aren't
22:07
and find a couple of folks who aren't
22:07
and find a couple of folks who aren't necessarily like-minded as well to where
22:08
necessarily like-minded as well to where
22:08
necessarily like-minded as well to where you can have a constructive debate. I I
22:11
you can have a constructive debate. I I
22:11
you can have a constructive debate. I I think that's what's missing to be honest
22:12
think that's what's missing to be honest
22:12
think that's what's missing to be honest with you with a lot of these companies,
22:13
with you with a lot of these companies,
22:14
with you with a lot of these companies, these organization. A lot of this stuff
22:15
these organization. A lot of this stuff
22:15
these organization. A lot of this stuff gets decided upon in a vacuum.
22:18
gets decided upon in a vacuum.
22:18
gets decided upon in a vacuum. >> I I agree and I I'm not sure what the
22:21
>> I I agree and I I'm not sure what the
22:21
>> I I agree and I I'm not sure what the answer to that is. It's almost like they
22:23
answer to that is. It's almost like they
22:23
answer to that is. It's almost like they need consultants like us that come in
22:25
need consultants like us that come in
22:25
need consultants like us that come in and and tell them or or expose them to
22:29
and and tell them or or expose them to
22:29
and and tell them or or expose them to this very thing because they're they're
22:32
this very thing because they're they're
22:32
this very thing because they're they're they're hearing the opposite. They're
22:34
they're hearing the opposite. They're
22:34
they're hearing the opposite. They're hearing the opposite. They either have a
22:36
hearing the opposite. They either have a
22:36
hearing the opposite. They either have a consultant coming in and saying,"What do
22:38
consultant coming in and saying,"What do
22:38
consultant coming in and saying,"What do you mean you're not doing all of this?"
22:40
you mean you're not doing all of this?"
22:40
you mean you're not doing all of this?" And they go, "Oh my god, we have to do
22:41
And they go, "Oh my god, we have to do
22:41
And they go, "Oh my god, we have to do this." Or they have somebody that says,
22:44
this." Or they have somebody that says,
22:44
this." Or they have somebody that says, "Yeah, you eventually need to do some
22:48
"Yeah, you eventually need to do some
22:48
"Yeah, you eventually need to do some all whatever of this, but first, again,
22:50
all whatever of this, but first, again,
22:50
all whatever of this, but first, again, my word, let's get clear as to what your
22:53
my word, let's get clear as to what your
22:53
my word, let's get clear as to what your company and let's get buy in. Let's get
22:54
company and let's get buy in. Let's get
22:54
company and let's get buy in. Let's get shared accountability. Let's get
22:57
shared accountability. Let's get
22:57
shared accountability. Let's get everyone to buy in so that when you go
22:58
everyone to buy in so that when you go
22:58
everyone to buy in so that when you go jump in, everyone's in. not not
23:02
jump in, everyone's in. not not
23:02
jump in, everyone's in. not not everyone's not always in and that and
23:04
everyone's not always in and that and
23:04
everyone's not always in and that and you know it you see it company right
23:06
you know it you see it company right
23:06
you know it you see it company right when not everybody's in
23:07
when not everybody's in
23:07
when not everybody's in >> it's clear
23:08
>> it's clear
23:08
>> it's clear >> yeah you'll never get that full buy and
23:10
>> yeah you'll never get that full buy and
23:10
>> yeah you'll never get that full buy and I like what you said too about the fact
23:13
I like what you said too about the fact
23:13
I like what you said too about the fact that in time because that's back to our
23:16
that in time because that's back to our
23:16
that in time because that's back to our patience thing right as well jumping in
23:19
patience thing right as well jumping in
23:19
patience thing right as well jumping in trying to boil the ocean and try to do
23:20
trying to boil the ocean and try to do
23:20
trying to boil the ocean and try to do everything with urgency
23:23
everything with urgency
23:23
everything with urgency >> that almost sounds like a spam call
23:25
>> that almost sounds like a spam call
23:25
>> that almost sounds like a spam call right you got to do this right now or
23:27
right you got to do this right now or
23:27
right you got to do this right now or whatever whatever no you don't you You
23:30
whatever whatever no you don't you You
23:30
whatever whatever no you don't you You got to be thoughtful and patient and and
23:32
got to be thoughtful and patient and and
23:32
got to be thoughtful and patient and and and intentional about your maneuvers,
23:35
and intentional about your maneuvers,
23:35
and intentional about your maneuvers, about your next steps. There are folks
23:37
about your next steps. There are folks
23:37
about your next steps. There are folks that can come in and help you. So, I
23:39
that can come in and help you. So, I
23:39
that can come in and help you. So, I think that's really where I see a lot of
23:40
think that's really where I see a lot of
23:40
think that's really where I see a lot of failures either again the smaller folks,
23:42
failures either again the smaller folks,
23:42
failures either again the smaller folks, the larger folks, the medium-sized
23:44
the larger folks, the medium-sized
23:44
the larger folks, the medium-sized folks, businesses, individuals,
23:45
folks, businesses, individuals,
23:46
folks, businesses, individuals, organizations, or whatever by trying to
23:48
organizations, or whatever by trying to
23:48
organizations, or whatever by trying to do too much by themselves as opposed to
23:50
do too much by themselves as opposed to
23:50
do too much by themselves as opposed to leveraging uh folks that are in their
23:53
leveraging uh folks that are in their
23:53
leveraging uh folks that are in their circle.
23:54
circle.
23:54
circle. >> 100%. So, as we get towards the end of
23:57
>> 100%. So, as we get towards the end of
23:57
>> 100%. So, as we get towards the end of this episode and we talk about what
23:59
this episode and we talk about what
23:59
this episode and we talk about what digital transformation really is,
24:02
digital transformation really is,
24:02
digital transformation really is, >> we're going to talk about what it really
24:03
>> we're going to talk about what it really
24:03
>> we're going to talk about what it really isn't.
24:05
isn't.
24:05
isn't. >> It's not about doing more. It's about
24:08
>> It's not about doing more. It's about
24:08
>> It's not about doing more. It's about deciding better. Let's say that again.
24:11
deciding better. Let's say that again.
24:11
deciding better. Let's say that again. It's not about doing more. It's about
24:13
It's not about doing more. It's about
24:13
It's not about doing more. It's about deciding better. And that would not be
24:14
deciding better. And that would not be
24:14
deciding better. And that would not be what my first uh definition would be
24:16
what my first uh definition would be
24:16
what my first uh definition would be when I think digital transformation,
24:19
when I think digital transformation,
24:19
when I think digital transformation, right? Because when you think digital,
24:21
right? Because when you think digital,
24:21
right? Because when you think digital, at least I do. It's like, oh, we're
24:23
at least I do. It's like, oh, we're
24:23
at least I do. It's like, oh, we're going to do really a lot more because,
24:25
going to do really a lot more because,
24:25
going to do really a lot more because, you know, the computer does it fast. The
24:27
you know, the computer does it fast. The
24:27
you know, the computer does it fast. The internet does it fast. This is not about
24:29
internet does it fast. This is not about
24:29
internet does it fast. This is not about doing more. It's about making better
24:31
doing more. It's about making better
24:31
doing more. It's about making better decisions.
24:32
decisions.
24:32
decisions. >> That I don't need to say nothing else.
24:34
>> That I don't need to say nothing else.
24:34
>> That I don't need to say nothing else. You you that right there, that's the
24:35
You you that right there, that's the
24:35
You you that right there, that's the tagline for this episode right there.
24:38
tagline for this episode right there.
24:38
tagline for this episode right there. Right. I'm We can let that marinate
24:40
Right. I'm We can let that marinate
24:40
Right. I'm We can let that marinate right right there because because that
24:41
right right there because because that
24:41
right right there because because that that really again in my opinion and
24:43
that really again in my opinion and
24:43
that really again in my opinion and obviously what you're saying as well,
24:45
obviously what you're saying as well,
24:45
obviously what you're saying as well, that's what matters,
24:46
that's what matters,
24:46
that's what matters, >> right? knowing what matters for you as
24:49
>> right? knowing what matters for you as
24:49
>> right? knowing what matters for you as an individual, entrepreneur,
24:50
an individual, entrepreneur,
24:50
an individual, entrepreneur, solarreneur, whatever your business and
24:52
solarreneur, whatever your business and
24:52
solarreneur, whatever your business and things of that is to move forward.
24:54
things of that is to move forward.
24:54
things of that is to move forward. Digital transformation and that that
24:56
Digital transformation and that that
24:56
Digital transformation and that that just happens to be the hype word that's
24:57
just happens to be the hype word that's
24:57
just happens to be the hype word that's out there today. But we're we're we're
24:59
out there today. But we're we're we're
24:59
out there today. But we're we're we're moving away from that. Totally.
25:01
moving away from that. Totally.
25:01
moving away from that. Totally. >> And if it's if it's something different
25:03
>> And if it's if it's something different
25:03
>> And if it's if it's something different for you as again as a retail
25:06
for you as again as a retail
25:06
for you as again as a retail leader, if it's something different for
25:07
leader, if it's something different for
25:08
leader, if it's something different for you as a as a restaurant owner or
25:11
you as a as a restaurant owner or
25:11
you as a as a restaurant owner or whatever the case may be, it it's going
25:13
whatever the case may be, it it's going
25:13
whatever the case may be, it it's going to be different for everyone. And if you
25:14
to be different for everyone. And if you
25:14
to be different for everyone. And if you again if you don't have that clear
25:15
again if you don't have that clear
25:15
again if you don't have that clear purpose, a clear clear enough purpose,
25:18
purpose, a clear clear enough purpose,
25:18
purpose, a clear clear enough purpose, it's not going to be 100% clear. It's
25:19
it's not going to be 100% clear. It's
25:19
it's not going to be 100% clear. It's not going to be perfect, but if you
25:20
not going to be perfect, but if you
25:20
not going to be perfect, but if you don't have that direction that
25:23
don't have that direction that
25:23
don't have that direction that >> matters for you,
25:24
>> matters for you,
25:24
>> matters for you, >> you're not going to succeed. I mean,
25:25
>> you're not going to succeed. I mean,
25:26
>> you're not going to succeed. I mean, you're
25:26
you're
25:26
you're >> not going to succeed.
25:27
>> not going to succeed.
25:27
>> not going to succeed. >> Sorry. It's
25:28
>> Sorry. It's
25:28
>> Sorry. It's >> it's harsh.
25:29
>> it's harsh.
25:29
>> it's harsh. >> So, one of the things that was important
25:31
>> So, one of the things that was important
25:31
>> So, one of the things that was important to us as we were creating this this
25:33
to us as we were creating this this
25:33
to us as we were creating this this whole uh show with all the different um
25:36
whole uh show with all the different um
25:36
whole uh show with all the different um topics and things is that one would lead
25:38
topics and things is that one would lead
25:38
topics and things is that one would lead into the next. Yeah. And so our next
25:41
into the next. Yeah. And so our next
25:41
into the next. Yeah. And so our next topic, our next thing that we're our
25:42
topic, our next thing that we're our
25:42
topic, our next thing that we're our next episode, we're going to be digging
25:44
next episode, we're going to be digging
25:44
next episode, we're going to be digging into how leaders actually evaluate
25:46
into how leaders actually evaluate
25:46
into how leaders actually evaluate technology investments because, you
25:49
technology investments because, you
25:49
technology investments because, you know, we're again the gurus are telling
25:50
know, we're again the gurus are telling
25:50
know, we're again the gurus are telling you need to buy this and you need to buy
25:52
you need to buy this and you need to buy
25:52
you need to buy this and you need to buy that, you need to invest in this. No,
25:54
that, you need to invest in this. No,
25:54
that, you need to invest in this. No, you don't.
25:55
you don't.
25:55
you don't. >> No, you don't.
25:55
>> No, you don't.
25:55
>> No, you don't. >> You don't.
25:56
>> You don't.
25:56
>> You don't. >> No, you don't.
25:56
>> No, you don't.
25:56
>> No, you don't. >> And so we're going to talk about that
25:58
>> And so we're going to talk about that
25:58
>> And so we're going to talk about that very specifically why it's not just what
26:01
very specifically why it's not just what
26:01
very specifically why it's not just what shows up on the spreadsheet.
26:04
shows up on the spreadsheet.
26:04
shows up on the spreadsheet. >> So that's that's deep, I think.
26:06
>> So that's that's deep, I think.
26:06
>> So that's that's deep, I think. >> Nice little nice little tease you got
26:08
>> Nice little nice little tease you got
26:08
>> Nice little nice little tease you got there. I like that. Okay, that's uh
26:11
there. I like that. Okay, that's uh
26:11
there. I like that. Okay, that's uh >> we So I'm people you guys I already put
26:13
>> we So I'm people you guys I already put
26:13
>> we So I'm people you guys I already put up some scrolls here. Let's put up some
26:15
up some scrolls here. Let's put up some
26:15
up some scrolls here. Let's put up some how do we get in touch with James. You
26:17
how do we get in touch with James. You
26:18
how do we get in touch with James. You can go go to James Hicks at
26:19
can go go to James Hicks at
26:19
can go go to James Hicks at hicknewsmedia.com.
26:21
hicknewsmedia.com.
26:21
hicknewsmedia.com. It's a great site by the way. Um a lot
26:23
It's a great site by the way. Um a lot
26:23
It's a great site by the way. Um a lot of good cool things that are going on
26:25
of good cool things that are going on
26:25
of good cool things that are going on there. Go check it out. And you can go
26:27
there. Go check it out. And you can go
26:27
there. Go check it out. And you can go check out my site at karenglasser.com.
26:29
check out my site at karenglasser.com.
26:29
check out my site at karenglasser.com. Cool things going on there as well. Um,
26:32
Cool things going on there as well. Um,
26:32
Cool things going on there as well. Um, one of the things that I have going on
26:34
one of the things that I have going on
26:34
one of the things that I have going on on my side, and we'll be talking about
26:36
on my side, and we'll be talking about
26:36
on my side, and we'll be talking about this as we move into other episodes, and
26:39
this as we move into other episodes, and
26:39
this as we move into other episodes, and that is owning your content,
26:42
that is owning your content,
26:42
that is owning your content, >> not renting space somewhere else,
26:45
>> not renting space somewhere else,
26:45
>> not renting space somewhere else, >> like Facebook, like uh YouTube, like
26:48
>> like Facebook, like uh YouTube, like
26:48
>> like Facebook, like uh YouTube, like Instagram, like everything. I mean,
26:50
Instagram, like everything. I mean,
26:50
Instagram, like everything. I mean, almost everything. If you don't own it,
26:52
almost everything. If you don't own it,
26:52
almost everything. If you don't own it, they can shut you down in a minute. So,
26:53
they can shut you down in a minute. So,
26:53
they can shut you down in a minute. So, that's going to be one of our topics
26:54
that's going to be one of our topics
26:54
that's going to be one of our topics moving forward. Any last thoughts from
26:58
moving forward. Any last thoughts from
26:58
moving forward. Any last thoughts from you, my friend, Dr. Hicks?
27:01
you, my friend, Dr. Hicks?
27:01
you, my friend, Dr. Hicks? I I I love the dialogue. I I love the
27:03
I I I love the dialogue. I I love the
27:03
I I I love the dialogue. I I love the fact that we are consciously looking to
27:06
fact that we are consciously looking to
27:06
fact that we are consciously looking to have a conversation about stuff that
27:09
have a conversation about stuff that
27:09
have a conversation about stuff that matters. And it doesn't doesn't matter
27:11
matters. And it doesn't doesn't matter
27:11
matters. And it doesn't doesn't matter what type of a business owner an
27:13
what type of a business owner an
27:13
what type of a business owner an individual is. It doesn't matter what
27:15
individual is. It doesn't matter what
27:15
individual is. It doesn't matter what size or scale that a company is, right?
27:18
size or scale that a company is, right?
27:18
size or scale that a company is, right? It it matters and it resonates across
27:20
It it matters and it resonates across
27:20
It it matters and it resonates across the board. And we're gonna shoot
27:21
the board. And we're gonna shoot
27:21
the board. And we're gonna shoot straight. I I I know you are. I again,
27:24
straight. I I I know you are. I again,
27:24
straight. I I I know you are. I again, like I said, I'm just going to be here
27:25
like I said, I'm just going to be here
27:25
like I said, I'm just going to be here to heckle from the back of the room. But
27:27
to heckle from the back of the room. But
27:27
to heckle from the back of the room. But I I think that's refreshing because
27:31
I I think that's refreshing because
27:31
I I think that's refreshing because folks just hear the rahrh this this the
27:35
folks just hear the rahrh this this the
27:35
folks just hear the rahrh this this the marketing, the promo pitches a lot of
27:36
marketing, the promo pitches a lot of
27:36
marketing, the promo pitches a lot of time. Some of that's okay. But
27:39
time. Some of that's okay. But
27:39
time. Some of that's okay. But >> when you're really trying to get the
27:40
>> when you're really trying to get the
27:40
>> when you're really trying to get the debits and the credits and the revenue
27:42
debits and the credits and the revenue
27:42
debits and the credits and the revenue and the balance sheets and and all of
27:44
and the balance sheets and and all of
27:44
and the balance sheets and and all of that stuff taken care of and what
27:47
that stuff taken care of and what
27:47
that stuff taken care of and what matters for you as an individual owner,
27:50
matters for you as an individual owner,
27:50
matters for you as an individual owner, you do want someone you can trust. You
27:51
you do want someone you can trust. You
27:51
you do want someone you can trust. You want the subject matter experts. you
27:53
want the subject matter experts. you
27:53
want the subject matter experts. you want the trusted advisor, what whatever
27:55
want the trusted advisor, what whatever
27:55
want the trusted advisor, what whatever attitude you want to call Karen, he's
27:57
attitude you want to call Karen, he's
27:57
attitude you want to call Karen, he's all of them. So, this this is going to
27:59
all of them. So, this this is going to
27:59
all of them. So, this this is going to be really cool.
28:00
be really cool.
28:00
be really cool. >> It is. It's going to be a lot of fun and
28:02
>> It is. It's going to be a lot of fun and
28:02
>> It is. It's going to be a lot of fun and as a it's it's been a pleasure talking
28:04
as a it's it's been a pleasure talking
28:04
as a it's it's been a pleasure talking with you today. Um, if you guys that are
28:07
with you today. Um, if you guys that are
28:07
with you today. Um, if you guys that are listening right now, you have a topic or
28:08
listening right now, you have a topic or
28:08
listening right now, you have a topic or something that you're curious about that
28:10
something that you're curious about that
28:10
something that you're curious about that you would like us to do a deep dive on,
28:12
you would like us to do a deep dive on,
28:12
you would like us to do a deep dive on, put it in the comments or send us a
28:14
put it in the comments or send us a
28:14
put it in the comments or send us a message either from either sites, let us
28:16
message either from either sites, let us
28:16
message either from either sites, let us know because we want to be able to
28:18
know because we want to be able to
28:18
know because we want to be able to support you. That is what our mission is
28:21
support you. That is what our mission is
28:21
support you. That is what our mission is here is to support you. take the fear
28:23
here is to support you. take the fear
28:23
here is to support you. take the fear out of this technology. So, you can't
28:25
out of this technology. So, you can't
28:25
out of this technology. So, you can't wait to jump in.
28:28
wait to jump in.
28:28
wait to jump in. >> That's all I got. See you later,
28:30
>> That's all I got. See you later,
28:30
>> That's all I got. See you later, everyone. Be good to yourself.
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