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Can you future proof you? In his new book, Future Proofing You, international best selling author Jay Samit takes us on a young man's journey as he mentors him from welfare to self-made #millionaire in a year. Pick up a copy of his book here: https://amzn.to/3bTPE0J
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of today i invite you to tune in weekly to the show featuring leading voices from around the
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world so whether you're here live or on replay it doesn't matter i love you make sure you say hi in the comments and
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tell us where you're watching from all right today we welcome international best-selling author jay
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samut to the author's spotlight described by wired magazine as having the coolest job
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in the industry jay raises hundreds of millions of dollars for startups advises fortune 500 firms transforms entire
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industries revamps government institutions and for three decades continues to be at the forefront of global trends
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he's been called the guru for the entire industry wow by variety and his list of partners
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and associates read like a who's who list of innovators including bill gates
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president clinton pope john paul ii sir richard branson just to name a few i could go
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on and on and on but let's just get to the show so without further ado welcome to the
1:01
show jay thanks for having me karen i am excited that you're here we've been chatting our heads off before the
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show talking about the past and i'm just going to throw out because we did the math you and i have known each other for
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33 years and as i said that must have been first grade exactly it must have been
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first grade if you have a question for jay by the way make sure you put it in the comments and we will make sure that jay answers it so first
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off congratulations on the launch of your book how exciting i'm thrilled for you um i see
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the book is right behind you on the shelf but of course i want to show it in the stream as well
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this is your book future proofing you i love the title 12 truths for creating opportunity
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maximizing wealth and controlling your destiny um so it's it's we're going to talk
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about the book but before we talk about the book let's jump in a little bit and talk about your story and how you became
1:59
you so we're not going to go all the way back to when you were two you know when we first met each other
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what was the beginning of your journey so i bought into what society promised that
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if you go to school and you get good grades you live happily ever after and when i came out of college there was
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a thing called a recession there were no jobs and no one explained that and i also
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decided to have kids when i was very young so i looked down on my two small boys and that was all the motivation i needed to say i'm not
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giving up so i don't you know it's easy to look at the high notes
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you know at the end of the thing that i've sat in an empty room and created companies that are billion dollar companies that everybody uses
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but what i got from that experience of doing it again and again is if you would have told me that dozens
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of friends would become self-made billionaires with a b i would ask you what you were smoking um
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i didn't know what a millionaire was so so i've known all these people from
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before they were household names i know that they're not many of them not smarter than the average bear i've done the research that
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having a high iq doesn't make you wealthy having a four-year degree doesn't make you wealthy so if i can figure out how to teach
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people what it is and pay it forward that's what my life's about i'm not trying to monetize this i'm not selling
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masterminds or you know i can't buy a t-shirt uh and so that's been my journey and then the
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other side of it that i think is unique about my two books is i've also run the corporate side i've been the
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heads of companies with hundreds of thousands employees sat in the c-suite dealt with the politics and the bureaucracy
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so i can understand how to communicate and sell to them i can understand sitting in the empty room
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and creating something and it's not that difficult i'll give you the secret right off the bat you only need
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two things to be successful insight and perseverance everything else can be hired
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so if i can teach people how to find insight and if i can help them which i do in
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future proofing you to turn that perseverance into passion then
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the world is yours you know i've heard you say that the more problems you have in your life
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the more successful you'll be i'm fascinated by that so many people think that entrepreneurs
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sell things they don't they solve things if you solve the problem for five people you have friends solve for a
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million you make money suffer a billion you change the world so no one ever wanted to go into a
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hardware store and buy a quarter inch drill bit what they wanted was a quarter inch hole so
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find a problem and solve it so if you have problems in your life you're halfway there because obstacles are opportunities in
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disguise if you don't have any problems you will not be successful i and that's such an
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uh you know an out of the box kind of thinking i'm sure that that people who that the first time they go
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what what what does that mean because we have a couple mythologies in in our culture
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uh one of the failing is bad you cannot succeed without film because
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when you fail you either earn or you learn so that propels you further and further
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if you think about a toddler toddler doesn't wake up when they go today i shall walk across the room they try they stumble they try this dumb
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eventually they get it if you play video games same thing you don't sit down and make it to the end of the game you hit this impossible obstacle you hit it you hit it you hit
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it and you get past that's all that a career or a business is and there's always a solution so bonnie
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says relate to all of that as a founder i created go lids doing just that amen thank you so much
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for participating jay what do you think oh yeah i know the product it's really cool it's how can you you buy a sandwich
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at a drink in a ballpark with one hand the sandwich is in the lid makes sense
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it totally makes sense so wall street journal writes that you are an entrepreneur and an entrepreneur and that you excel
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at both now most people have heard the word an entrepreneur what's an entrepreneur so
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uh no company just once in my life i like it to happen a ceo or chairman calls me and said
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we've just had our best year could you come in and help us do better i'm the one
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they call in when the company has a problem ah and so how do you start so best example
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was the music industry was doing fine for a hundred years the emi the world's biggest music company they signed enrico caruso
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the beatles queen you know you name it garth brooks and then napster comes along and they
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lose half their business overnight and they're going to go out of business that's when they called me to come in and and can you find a solution
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um that's what i do uh i've gone into startups there was a
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startup that had blown through eight million dollars had lifetime revenues of 30 000 and they
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had one month's payroll left oh wow 18 months later i sold it
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uh the company was acquired by news corp for 200 million dollars so it's about yeah we need you on every
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changing and pivoting and and here's the other thing the only competitive advantage you have in
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the 21st century with your business is getting insights from your customers faster than the competition agreed 100
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data's your friend date is your partner it has no ego invited to every meeting i'll give you one of my fun go-to
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examples about this so for the younger people watching there was a time that dating
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happened before you knew how to swipe so there was online computer dating and 10 years ago it was
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still pictures and you read about the person and when broadband was coming on
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someone said wait a second i got a great idea we'll do a website where videos you see the person's personality
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it was called tune in hook up three guys created the site brilliant business plan they were going to make a fortune the first video just
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to describe it uh and think back to your dating years was a guy standing from the elephant
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cage at the zoo talking about why you should go out with them so there was a tragic problem tune in
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hook up they built everything they did everything right but they got a bunch of losers no one wanted to date these people they were
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gonna go out of business right right but they looked at the data and the data told them something that
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wasn't in the business plan nobody wants to date these losers but they sure want to share those videos with their friends
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so they changed the name of tune and hook up to youtube and became billionaires without a penny in revenue you heard it here that i had never heard
8:24
that story that is awesome that is awesome most of the companies that you know most of the products you do came from pivoting came from finding
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insights most ideas i touched on this and disrupt you and talk about counterintuitive if you
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have an idea for business i'm almost willing to tell you without knowing it and you're going to be shocked that i think the idea sucks it's a bad
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idea right okay because obvious ideas are not fully formed
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so what you want to do is keep on finding every reason it doesn't work and plug every hole until you get a zombie
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idea one that cannot be killed and then it's easy to get that funded or you'll learn the same lessons if you
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go blow all your money and you didn't do your homework uh i i
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totally totally agree with you and it's very very perceptive of what you're saying here i mean i i
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agree so we'll just leave it at that you mentioned your book your previous book disrupt you it's in 13 languages right there you go
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so this this year not to brag i'm just don't understand how connected this world has been it comes out in urdu
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icelandic polish um and if you have a book in your soul i
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don't care what field whatever please write it because it has been the most rewarding chapter of my life
9:40
because when you're running a big company i don't care what anybody wants to tell your inboxes i hate you i hate you this is on fire we're suing you know
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whatever it it it's stress when you hold up a mirror to people's souls i don't actually do anything but
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i show people how they can have the success that they want my inbox is just love letters i get
10:00
this changed my life i couldn't support my family this is going on i even have one in future proofing you and i asked
10:05
her permission because i was so touched by it but a woman in her mid-50s put all her money into her startup and
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lost it all and she was committing suicide and she called her daughter to say goodbye
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and her daughter had a reaction she didn't expect her daughter was in her 20s her daughter laughed at her not in a
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cruel way in a you're going to kill yourself over money that's the dumbest thing i ever heard
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you got to read this book and she was writing to tell me that the book turned around her thinking she now has a new business a new career
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she's having success and and that just pushes me to work harder um
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you know we the genesis of this book came from an email that i got after disrupt you
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saying this is all motivational but i could never do it ah so it's a how-to and i'm like
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where did i miss and yes it's been a while since i was you know a young person in their 20s the
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world is different what if i could figure that out so i decided to put my name reputation on the line i found an
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immigrant who grew up on welfare who's basically homeless couchsurfing and i mentored him for a year i gave him
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no capital i didn't give him any contacts no no cheating on that i didn't even tell him what business to start but it had to be something that
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had no money involved and he went spoiler if you don't want to know the end of the book he went from homeless to self-made
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millionaire in under a year and i i took those lessons down to 12
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truths and if you follow those 12 truths you can have the same results kim castle says one of my favorite
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quotes is the future creates the now absolutely yeah and i'll i'll translate
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that in another way because kim i like that you know people think i'm successful or this or that
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but i'll tell you something i don't care what i'm trying to do there's always going to be somebody better than me
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there's always going to be somebody smarter than me there's going to be somebody better connected better funded just plain old better looking i hate that
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person so my entire career has been if i do something nobody else is doing i have no
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competition there you go and if i'm you're the only one doing it by definition you're the
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best in the world so go do that and then fight to hold on to that turf that you created
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and that's all that vin did if you want to know what his business was you're going to your jaw's going to drop
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out he grew up as a millennial he thought he knew social media he wanted to do social media for other people
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like 40 million other people like what are you going to get how is he going to stand right a kid on
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his own isn't going to get coca-cola saying here's a big budget right he knows people that will pay him a couple so i said look at the
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what's in the zeitgeist what are people talking about what's something new and make yourself the the the guide
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the social media for that one little new niche niche it down get your first customer
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even if you have to get them for free and now you have what they call an mba you know fancy harvard a case study right
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now so the people that were paying 200 a week to do something in in the january of that year by march he
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had customers paying for the same amount of work paying him 30 000 a month and they were happy in keeping on for on
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and on and that's how this works and there's always something new and you
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don't have to be an engineer he's not an engineer steve jobs wrote the same amount of code
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as everybody listening to this conversation zipity and duda nothing
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inside perseverance everything else can be hired so we have a question what is the most
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critical trait an entrepreneur needs today to future proof themselves thanks kim um
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so truth number one in the book you have to have a growth mindset
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so attitude is everything if you see all those obstacles as
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problems and woe is me my life is horrible oh i'm stuck in traffic oh i'm stuck in traffic you know
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you won't get anywhere but two kids were sitting in their car in tel aviv saying i'm stuck in traffic
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but the phone company is where my phone is they tell me to go left and then to go right that was waze they became billionaires
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okay with no revenue um so how do you get a growth mindset so
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in the case of vin i didn't have the time to organically unpack everything that he was told in
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his life that he can't do that's what disrupt you is all about to get those voices that say that you can't out i had to get him hitting the ground
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running and so i did something that he didn't find out till he got to read the book
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even though it's his story in our first meeting i lied to him there's a psychological principle called
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the pygmalion effect the professor went to a school tested all the kids and told the teachers these three students would be
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super learners they would achieve the most this year at the end of the year they test the whole school those three kids are the best but the professor lied he never
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looked at the first test he picked three names out of a hat but if you tell people they're special and you treat them special they become
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special so i told vin a lie that i interviewed over 100 candidates and he was the only
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one that had all the attributes to be a self-made millionaire and he didn't believe it but he figured
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if this old dude that had success believes it he'll go along with it by the end of the first month when he made sixty thousand
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dollars he could have flown to europe without a plane he had that growth mindset he was convinced
15:23
and midway through the story great twist in the in the book and i don't know if i should get away but his
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business got broadsided sucker punch something that had nothing to do with him it could have been foreseen but our world is constantly
15:35
changing and i figured he's down for the count right and that month's goal he needed to make
15:41
a hundred grand and his whole business done so i go okay it'll be a book battle guy makes a half
15:46
a million and so still okay so we come to the end of the month meeting and he's you know not happy and he goes i didn't make my
15:53
target i only made 96 000 and i'm like could he go back in a
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time thing a year ago and say would you ever be upset about only making 96 000
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but when his what was working so well for those first few months right didn't work he said okay i know
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that doesn't work i'll try something else he pivoted he didn't miss a beat
16:16
wow wow wow wow so we're talking we're talking to jay samut if you're
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just tuning in and we're talking about his new book future proofing you it launched today i'm thrilled that
16:27
you're launching it on the show today there's a link to the book in the comments and what makes this book
16:33
so great is that you are actually showing people how they can do exactly what vin did right
16:40
yeah so so each chapter explains the twelfth truth and we can talk about some of the truth so people understand because
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i didn't think i'm a contrarian thinker with the with the unique viewpoint to all this but school
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basically taught you enough math and enough reading to work in a factory
16:56
they didn't foster your creative thinking they didn't they didn't tell you to seek problem solving in the
17:02
world right um and they still sell that that that myth from the 1950s where
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you know one person can make an income in the 1950s the average house was two years income
17:13
so that's why dad could work mom didn't didn't work right and then they could retire at a full pension live happily ever after
17:20
doesn't exist after after disrupt you i spent five years circumnavigating the globe
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telling people whether my choice or circumstance every career gets disrupted i don't have to make that argument
17:32
anymore mr kovid prove that nobody's immune so when we were talking
17:39
before i asked you did you write this book during the pandemic or did this happen beforehand and you
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said both you actually so i did the experiment ahead of time i didn't want to write the book
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not knowing whether you know he was going to make it or not um and so i wrote it during the the
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pandemic wiley the publisher um i commend them that they can get a book out faster my last book was with one of
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the big three publishers of the world and from when i turned it in they promised me would come out in 18 months talk about
18:10
stale information and then they one day called me and said you know we gave you a release date oprah's
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got a book coming out that we're doing so we're pushing you back i mean so kudos to wiley um they got it out
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fast did a great job uh so the authors out there was a positive experience
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and it's on amazon you can get it um an art you know um audible you can get on kindle you can get it which you actually are the uh
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voice on kindle yeah so if my voice isn't annoying you this is what you're going to hear i asked readers did they want to have a
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professional i i'm the fm voice would you like to hear this book or do you want to hear from the actual writer and
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overwhelmingly people said they wanted to hear from the writer so i get that um i don't i see um shaw i'm sure that
18:55
is a name there but great stuff what if your passion doesn't align with your niche ah
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good questions it does it doesn't have to be this you know i want to help people get fit
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so i'm going to be uh uh you know uh an exercise guy or one of my best friends had her teeth
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knocked out as a child and when the dentist gave her new teeth she knew the rest of her life she wanted
19:20
to be a dental surgeon and she still is i envy people like that that that knew what they wanted to be
19:26
but there's nothing passionate about a pair of shoes right you can buy any shoes you know these are green these whatever who cares
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but when tom shoes said whenever you buy a pair of shoes someone that's never had shoes gets a pair for free now they're
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suddenly aligning to something that they're trying to deal with poverty so there's always a way to tie
19:46
it into your passion i'll give you another example that's in the book you walk past a construction site and
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there's three guys laying bricks he asked the first guy what are you doing he says i'm laying bricks that guy says i'm building a building
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and the third guy says i'm making a house of god they're building a church the first guy has a job the second guy has a career and the third guy has a
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calling and so here's a great example of that one out of three fortune 500 companies
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is founded by an immigrant or the first generation child and well does that tie into what i'm
20:18
talking about when you see that immigrant working at a menial job
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you know whatever it is to to to pay and survive that isn't their identity right that is
20:30
a stepping stone of a journey that started before they got here that isn't going to stop to wherever
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that's passion that's pulling them through their passion is a better life for the next generation
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um when disruptive became a hit in vietnam i went over there and i was shocked it was the happiest
20:48
country i've ever been to and i've been in a lot of places right and it didn't dawn until i started to talk to the
20:55
people that for the grandparents they know that their kids are having a better opportunity than they ever had and for their their
21:01
children the next generation and so there's an optimism that we don't have
21:07
and and not talking politics but when i saw what happened at our nation's capital in january
21:13
here's what i saw i saw thousands of people feeling left out left behind fighting
21:20
over leftovers remember the bottom 140 million people in the u.s own one percent right right they were
21:27
hit hardest by what's happening during this thing on the other hand the 150 wealthiest people
21:33
doubled their net wealth during the pandemic not what they earn in a year their net wealth and we still have a new billionaire made
21:40
every 48 hours wow so you can do with the warren buffett way amazing investor he just hit 100 mil
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100 billion dollars but 99 of that he made after he was 50.
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i can tell you i remember being younger i would have had much more fun doing at the kylie jenner way where she became a
21:59
self-made billionaire at 22. i i know and you're gonna say well
22:04
but she's a kardashian yeah there's no billionaires in the kardashians so what did she do differently can it be taught can it be achieved
22:12
again and again yes yes and it's and so by reading this book those those are the
22:18
the traits that you're actually teaching in that book you walk people through you know if you want an acronym
22:25
uh move mindset obstacle void and execute it's that simple and
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and i go into more depth of how to do it how to find the insight good idea i have a 30 days
22:38
program for that and by the way the best way to get the most out of either book disrupt you or future proofing you
22:45
is i have workbooks because a lot of time you're reading oh this is good this is good and at the end of the chapter you go to the next chapter and the other stuff
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goes so the workbooks are free i'm not selling anything if you can't find anything for me there's no upsell if you
22:57
go to my website which is scrolling below right now um you just click on the thing and
23:02
we'll send you we'll download the workbooks and that way you can start making a plan if you don't know where you want to be
23:08
in five years how you're going to get there okay and and to paraphrase you know
23:14
uh ancient philosopher the trip of a thousand steps just starts with one after
23:19
right you don't have to know all the steps to know where you're trying to go because you can work backwards from that
23:25
goal what do i have to learn as a skill and i'll give you a great great example from my past so i came out of college
23:32
there's no jobs and i had an epiphany when i saw a movie that
23:38
came out called star wars i go oh my god this is the greatest thing i'm going to do hollywood special
23:44
effects i knew nobody in hollywood i knew nothing about special effects i
23:49
didn't even have a computer but that was my plan but i knew i needed to figure out how to
23:54
make that plan happen so pre-internet days i took out an ad in the hollywood reporter a blind ad as if it was from a studio
24:03
describing an entry-level job then i got in a bunch of resumes and those
24:08
resumes gave me two pieces of data one what do i need to have on my resume
24:13
to get that type of job and two here's a whole bunch of people with one foot out the door so i know
24:19
what companies are going to be having openings that's brilliant jay i mean that really is brilliant how did you know even to do
24:24
that because that's not something that i think most of us think about right i will
24:29
teach teach you how to look at problems from a non-linear way so here's here's the corollary for the 21st century a young
24:37
man got his dream job out of college want to be like a madman at one of the big three ad agencies in
24:43
new york home run he's happy until he shows up and he's in the basement in a cubicle
24:48
moving numbers around nothing creative he's seeing his future as a windowless soulless existence right and then he
24:55
looks online and notices that the names of the biggest creative directors in the world no one's
25:00
bought those as keywords so for nine dollars he bought their names so when famous people google
25:05
themselves says hey i'd like to work for you click here to see my portfolio three of the five called him in all three offered him jobs
25:11
and he quintupled his salary and probably accelerated his career by 20 years for a nine dollars or
25:18
a moca java dente latte so there is a way
25:26
you know colonel sanders was broke on well on on social security when he started in the
25:32
60s selling his recipe around the country you know so many companies are started
25:37
at different ages you could be a man you could be a woman and what we also learned in the pandemic which is
25:43
truth number 12 here is we now have the advantage of remote workers yes throughout history you were limited
25:51
to hire the best people within 10 or 20 miles right the best people in the world don't live within 10 and 20 miles of anybody
25:58
right now you can hire anyone anywhere you also don't need a big edifice with hefty rent you don't have to live in an
26:05
expensive city well look what's happening in silicon valley look what's happening in the tech companies they're all moving out of
26:11
there it's too expensive and they don't have to be there anymore right and
26:16
and the biggest group pre-pandemic the biggest group of travelers is no longer seniors
26:21
it's millennials why because they can be digital nomads they can do their job anywhere so you can do your job this month in
26:28
hawaii next month in thailand go run with the bulls you don't have to wait till you're old to explore the beauties and wonders of
26:34
the cultures and places on this planet so i also list the 20 something tools
26:39
that are mostly free software to run virtual companies and if you're intimidated like i'm not into technology
26:46
yes you are you spend five hours a day with that phone yeah you don't know how to make a plane
26:52
fly but you go on a plane you don't know how to build a car use right so get over that exactly we have a question
26:59
from gary kipnis hi jay and karen so many people finish college with a strong sense of what they can't do
27:06
how can schools change that mindset um so
27:13
if you think you can or you think you can't you're right okay schools aren't set up to instill a
27:20
mindset of people to succeed that's not their mission statement right it is a broken model from a long
27:26
time we now have an entire generation that gets out of college with a mortgage but not a house
27:33
so they're in indentured servitude for a trillion dollars of college loans
27:38
add on that a trillion dollars of credit card loans and if anything's going to make you feel like you're a failure it's
27:44
hitting an unfair world if you're broke it's not your fault wages have been stagnant since 1982 in
27:51
the u.s let that sink in for a second you know we just printed a few trillion dollars to to help out all of
27:58
that is for people that aren't economists is making money worth less right bitcoin which i gave my first
28:05
speech on back in 2015 you know when it was like you know i don't know 28 people aren't flocking
28:11
to cryptocurrency because it's solid or they believe in it they're flocking there because they no longer
28:16
believe in fiat currencies from nations it's going to crash so the university model i'm not knocking
28:25
it i teach how to how to build a high-tech startup at the largest engineering school i did get in trouble because i often
28:31
tell my students that suddenly have success why are you staying here if you're making millions of dollars
28:36
um because that takes money away from the university right right so kim asked does being
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content serve as a sustainable foundation or does it get in the way so
28:50
psychologically being content there's nothing wrong with that if you can find peace on this crazy world there's nothing better for
28:57
for me where i get the contentment and joy is in helping others i believe the purpose of life is to live a life of
29:03
purpose so i will never be content until there's no problems to solve no injustice is to
29:08
cure um but if you're content with your business and you say i've got it figured
29:13
out the world is changing it faster than darwinian rates faster than we can adapt
29:20
whatever got you to where you are will not keep you on that road you will be roadkill i've watched
29:26
hundred-year-old companies disappear like that okay and i've also sat in an empty room and watched an idea
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become a billion dollars in you know 12 months so
29:38
you're going to have to commit to lifelong learning and here is the biggest oversight of my first book which
29:43
was a chapter in this and we talked about a pre-show one of the 12 truths is don't fly solo
29:52
you cannot make it on your own you will need a series of mentors if the world is as
29:58
dynamic as we know it is knowledge is dynamic you don't have time to constantly play catch up and learn everything new
30:03
that's true but there are people that want to help you right and let me explain why if i can go
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down this rabbit hole for a second back to the educational question in school we were taught
30:17
jay buys a banana for a dollar and i sell it to karen for two dollars that's how i make money
30:22
right in game theory that's called zero sum game the only money that can make is the money that's on the table so in a poker
30:28
game you can't make more money than people brought which means for me to get money i got to be taking your money
30:33
so that means when he gets to raise i don't get to raise or immigrants are taking our jobs or
30:39
foreign countries to take a job you start having this dog eat dog miserable mindset
30:44
here's how money's actually made okay this is how you're able to become a billionaire and a millionaire so quickly
30:50
nowadays karen i'm starting a new company i will sell you ten percent for ten thousand
30:55
you give me the ten thousand what do i now have ten thousand cash and ninety thousand in stock
31:00
that didn't exist i can hire people with that i can buy things with that i can do that's how jeff bezos could
31:05
lose money year after year after year after year for over a decade with amazon and come out the backside as the richest man in the
31:12
world entrepreneurs create wealth they don't take it from somebody else so if you're looking for a mentor
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that mentor doesn't have a mindset of this person taking from me they're having i learn things it gives
31:24
me validation why wouldn't i want to help because the pie is endless there is abundance there is
31:30
and and to find a mentor because i get tons of emails you don't code out of the blue send an
31:37
email or linkedin go hey will you be my mentor that's like walking to bar and saying hey
31:42
will you have my baby it doesn't work okay but i will teach people how to find the
31:50
like-minded people by what they post and do how to start the dialogue and you may have a lifelong mentor without ever
31:55
using the m word so okay so we're talking mentors who are your
32:00
mentors so i thought i had to make it on my own my first company i didn't have a board
32:08
you know if they were so smart why wouldn't they have started like i had that this this attitude in my 20s you know
32:13
everything when you're in 20s and spend the rest of your life realizing you don't you don't know anything and to be transparent of how bad that was
32:20
i had a video game company very successful one point i had seven of the top 10 games in the country back when video games were a small
32:27
market and another company offered me to buy my company for a third of theirs
32:32
i didn't have a board to explain that i didn't understand all these things back then that company you know is activision
32:39
18 billion so yes i lost 6 billion in my 20s due to arrogance so my first mentor
32:46
didn't come along until the music industry crashed i was already known as the digital guy
32:52
creating the first social network and first digital downloads and all these things and
32:57
the head of the biggest music company in the world called me in and said i want you to run things in i said i
33:03
know nothing about the music industry and without missing a beat his name was ken berry said i got 11 000 people to
33:08
know the music industry what i don't have is a future yeah and so we developed a very amazing relationship the only one
33:14
i've had where i could run into his office with a bad idea and tell me why it wouldn't work and then i could keep on going
33:21
and that's where pandora comes out of that's where internet radio comes out of those where all these experiments that we tried um so it was a
33:29
great a great gift to to get to work and he by the way was richard branson's original partner
33:34
so he had that that that that experience and when you were with sony you did the
33:39
first um in stream up 30 000 feet in the air in the sky
33:46
oh my gosh so one of my approaches to life is
33:53
there's always other people's money there's always some way that there are people that will give you
33:58
millions of dollars that they don't want equity and they don't want to pay it back and you're going like huh so if you have a new idea or new product
34:06
there's somebody else that wants to reach that same audience you know if your product is shoes for seniors
34:12
there's somebody that wants to sell glasses for seniors whatever most likely the other big giant company
34:18
in the space has a huge marketing budget but no new ideas so if your idea can
34:23
solve their problem they deliver a customer so i was tasked with an unbelievable thing
34:29
if you're old enough to remember the walkman sony owned the world ipod came along sony's dead itunes comes
34:35
along they're buried right that's when they hire me after it's too late so i have to launch a competitor to itunes
34:42
they're spending a hundred million dollars advertising itunes my marketing budget's zero so opm i look who in the world's having
34:50
a bad year first one that came to line was mcdonald's the second one was united
34:56
airlines that filed bankruptcy so all that i have to do then how do i take my idea a music store
35:01
and connected to mcdonald's and united so for mcdonald's i went to them and said i can make you
35:07
hip and cool again get your sales up buy a big back get a free track there's a little scratcher on each thing
35:13
magnificent commercials tray liners bags signs greatest marketing company they delivered me 20 million paying customers
35:20
to my store the first week my marketing budget zero part b
35:25
is united wanted to show people who are coming back out of bankruptcy well they had enough loyal members that
35:33
had frequent flyer miles to fly to pluto three times or seven times and those were going to become worthless
35:40
use your frequent flyer miles this currency you could buy any album any song anything you want and to announce that i had the idea fill
35:47
a plane with nothing but journalists take off in chicago cheryl crow does a concert in
35:53
the sky first and only time that's ever been allowed nine camera shoot edited in first class
35:58
give everybody a dvd so we lead all network evening news and then that concert played in flight
36:04
for every flight around the world for 30 days cost for me doing that i gave her a tv and two pizzas i i love
36:12
the fact that her rider says and she's in perfect shape when i get off the stage there has to be two pizzas
36:20
waiting in the green room that's my kind of gal and everything else united paid for
36:25
that that's awesome we have another question from blake cornwell hey karen and jay long time fan jay
36:30
what's some advice you can give somebody who considers themselves entrepreneurial but lacks the knowledge of where to take that first step to find
36:37
their passion so you already have a passion you
36:42
already have a a a super power you just haven't focused on it
36:48
think to yourself and this is some of the steps in the workbook when friends come to you for advice what
36:54
are they asking about like nobody's ever come to me for fashion advice or organizational advice it's you know not gonna happen um business
37:02
model yeah um so start looking at at those things and what problem and i have a 30 day
37:10
three problems a day for 30 day thing that you do what problems are resonating with you so at the end of a month if you do this
37:16
exercise you'll have 90 problems to choose from and you'll sort those problems along two axes one
37:22
what has the most people right every time i teach in the university there's always a kid that wants to do well i'm gonna
37:29
make food delivery to the dorms and i'm like okay that's great you have 200 potential customers for the
37:34
same energy you could create uber eats like what what has the total addressable then the
37:40
other axis is what do you care about because if it's just to make money right
37:46
it's it's gonna die out um when i ran music companies i noticed that that
37:52
the greatest musicians in the world the big bands everybody you know fell into two categories those who went in it for the for the
37:58
fame the money the girls or whatever and some some made in last but there were these other ones
38:04
that music poured out of their soul they would go insane if they didn't express it and even if he didn't pay him
38:10
they'd still be a world-class musician and those people are the ones that have changed our lives
38:17
awesome awesome awesome so we have the book up on on the screen again i'm actually going to put it up here on solo
38:22
you can go pick up a copy of it not now don't leave us yet but the link is in the comments but i want to say
38:28
but wait there's more because jay you are an accomplished watercolorist i want to
38:34
show and share some of your beautiful uh images that you've made uh this is
38:39
called love on parade what were you thinking about when you made this so during the pandemic i didn't get to
38:45
see my granddaughters and i would send pictures and do stuff like that so it's my way of
38:52
you know what are we missing the most during it so we talked about a growth mindset i've painted and done art my whole life
38:59
but i didn't want to share that with my business world right but when the pandemic started i thought
39:05
maybe we'll be locked up for 30 days maybe 60 days how can i find the silver lining and the
39:11
silver lining to me was i spent january of 2020 in four continents in 12 countries
39:18
i was now getting a gift of time what do i want to do that i like so i decided i would put up a picture a day
39:23
paint a painting every day about what was going on what i was feeling through the pandemic and i didn't expect that people would
39:29
like it i didn't expect to hear from galleries i didn't expect that fast forward in in september at a major
39:35
gallery in new york i had a solo show i didn't get to go because of pandemic but now i am getting commissions to paint things
39:41
i'm i'm a painter i mean this is crazy it it well and you know when i started following
39:47
you the first day that you put it out it popped up on my screen and every day i actually made a point to go see what
39:52
were you putting out every single day you're an amazing um artist and the fact
39:58
that you you it appears that you push these out very very fast um you know i don't your process of painting you you go and you
40:04
do this and as you said it's in a uh gallery it's the uh tattender richard tattender gallery uh
40:11
which presented your inaugural inaugural i can say that three times fast new york solo exhibition it was called america
40:18
disrupted and um where can people go see these online yes so there's actually i didn't
40:25
give you the url because i didn't know we'd go to the digital people i i do have a a website of json at
40:31
art.com and there's jsemmet art on instagram and it's really i just expressed what i
40:38
was feeling what you know we all shared these things uh you know i i i showed a a fog shroud
40:46
cemetery where where one of the angels steps off of the the tombstone she's weeping you know and
40:52
you see that she has the mask in her hand and just you know the empty the
40:58
new york city one of the things is they don't want anybody to go to the parks so not only could you not go to the
41:03
parks but they literally took the rims down off all the basketball courts so i did a a a painting where you just
41:09
see from the shadows of the players that aren't there and you see this this urban court you
41:16
know so it's it's it's how i stay sane it's my therapy it's my meditation
41:21
and uh i was just surprised that people connected with it and it's beautiful honored and happy it's
41:27
beautiful and i encourage people to you know go check it out at jsammitar.com um to see i mean literally every day you
41:35
had another piece of artwork that you put out there do you have one tip this is like off the
41:40
beaten path if somebody's a writer out there right now listening to this and they want to write a book or they
41:46
they have written a book or they're stuck what's one tip that you could give an up-and-coming
41:51
author about writing about getting published writing a book what just start yeah so the best advice that
42:00
i got was picture one person that you know that you're writing the book for why
42:07
would they read it why does it connect to them so in my case i was teaching these super bright students and i had this one student that
42:13
was so bright but every idea came up through business was so bad and i couldn't figure out how do i
42:19
communicate how do i have to break it down and that gave me the through line to
42:24
write the first book so know who you're writing it for it's not about what you want because you only write half the
42:31
book the other half takes place in the other person's mind so if you don't include them in in in
42:37
your thinking of of conceiving it and that's for obviously non-fiction um i've got a lot of friends
42:44
who write magnificent fiction books i have no idea how they do that
42:49
well you do the non-fiction very very well clearly um i am sure as you are watching this
42:54
whether you're here live or on replay you're going to want to reach out to jay to find out what he's doing you can see
43:00
him on his website at www.jsammit.com you can also follow jay on facebook at
43:08
jdotsammit you can follow jay on twitter at jsammit you can also follow him on instagram
43:14
imagine that at jsammit and linkedin we all can say it together at jsammit
43:22
you also have a youtube channel which is different than the other at jsammit channel and i
43:28
encourage everyone to go to wikipedia because and just search for jsammit because we
43:34
didn't even go into most of the stuff that you've done jay um you're very humble and so we really
43:39
didn't do a lot of that but i encourage people to go check you out i want to thank you from
43:45
the bottom of my heart i have learned so much from you i have learned so much from you throughout the years i want to thank
43:51
all of you who joined us live because we know that you have a choice as to where you spend your time
43:57
and i want to thank you for spending time with us today we are eternally grateful so i encourage you to go out give
44:04
somebody an awesome day and i'll see you next time on the next episode
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