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How to Become A Business Building Rockstar
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Sep 15, 2016
How to Become A Business Building Rockstar On this episode of The Passion Point, Caren talks with Nicole Holland. She is the host of iTunes’ New & Noteworthy podcast, The Business Building Rockstars Show. Nicole helps entrepreneurs build profitable online businesses that excite & inspire them. She believes that there’s no “right” way to do anything unless it feels good to you. She is also known for helping clients strategize & take productive and inspired action steps for massive money producing results through her private & group mentoring & coaching programs. You can find Nicole wandering through the vineyards of Niagara, Ontario when not working with clients or creating killer content. She especially loves exploring old buildings, or snuggling with her rescue cats. Some of the things we discuss: On the Business Building Rockstars Show, aka BBRShow, host Nicole Holland invites successful entrepreneurs across a wide range of niches into the hotseat. Once there, you have a frank and unscripted discussion about what it really took for them to reach Rockstar status. Newer entrepreneurs and those considering entrepreneurship will gain enormous insights and value from these interviews, consequently saving years of struggle and heaps of money by avoiding the first-hand lessons learned by Nicole and her guests. If you’re looking for real-talk without a bunch of fluffy BS, you’re going to love this show! THE BUSINESS BUILDING ROCKSTAR SUMMIT The Business Building Rockstar Summit is a FREE online event that takes place every November and introduces service-based entrepreneurs to powerful strategies for building an online business. So, if you are ready to get your message out in a BIG way for greater impact and income, you won’t want to miss this event. Through action-oriented interviews conducted in simplified English, Nicole and her Rockstar guests will guide you through the basics of topics such as email marketing, websites & landing pages. In addition, she guides you to creating digital products, webinars, podcasts, and summits, social media marketing, and beyond. Most noteworthy past Rockstar guests have included Amber Vilhauer, John Lee Dumas, John Corcoran, Jeanna Gabellini, Navid Moazezz, Nick Loper, Jay Fiset, in addition to many more. The Business Building Rockstar Summit is a comprehensive resource for any entrepreneur looking to build their business Like a Rockstar. Find out more at http://www.bbrsummit.com.
View Video Transcript
0:00
hello everyone Karen glasser here and welcome to this episode of The Passion point this is the show where we follow
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fashionistas from all around the world who are following their passion making a living doing what they love and I am
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more than just excited today I have been waiting for this interview for quite a while and we have the amazing Nicole
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Holland with us she is the host of itunes new and noteworthy podcast which all by itself is really cool because a
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lot of people can't even get to that stage at all it's called the business building rock stars show and Nicole
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helps entrepreneurs grilled profitable online businesses that excite and inspire them you can find a coal
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wandering through the vineyards of Nick Nick Niagara Ontario's I didn't know we
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had anything Niagara there we had one here when not working with clients or creating killer content she especially
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loves exploring old buildings or snuggling with her rescue cats we have so much in common achill welcome to the
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show thank you Karen I'm so excited I've been waiting a long time to hang out with you officially on the show as well
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as well and you know I say we have a lot in common i live in Napa where we have a lot of vineyards here so we can go and
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virtually drink our wine together which would be awesome definitely I like to start the show with the definition of
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passion a Webster's dictionary says that passion is an intense driving or overmastering feeling or conviction what
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does nicole say what's passion to you for me passion is yeah that drive just
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that knowing that feeling that you're going in the right direction it's something that lights you up and is
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exciting and fun just all that good stuff yeah and it's interesting you know
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there's so many ways to describe passion but but what it really comes down to is it for most people and when they explain
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it it comes from within it gets you want to jump out of bed and do whatever it is that you're doing even when you don't
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want to jump out of bed and do whatever you want to do so let's talk about you because this this is a show about our
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passion ESA's tell us how you got to where you are today goes far back as you want and tell us a little bit about your
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journey so that our viewers can see how you created this incredible industry for
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yourself tell us about yourself well thanks for asking and I'm not going to go very far back because of
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short amount of time I just launched the business building rock star brand about
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a year ago about a year ago from now when we're actually broadcasting this so
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I had a background in corporate training in marketing and in coaching but I had
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gotten like way off path and for like lots of twists and turns to be to
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working for the government as a correctional officer and so yeah I did that wow you can see you probably better
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like whoa what I had I had done foster care for a while then I wound up working
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also in youth justice and then one thing led to another I wound up working in the adult system with like bad men like
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murderers and rapists and just bad people and I got to a really low point
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in my life and I realized I just couldn't go on and and I didn't know what I was going to do I just knew that
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I was not going to continue doing that and so december twenty eight twenty
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fourteen was my official last day as an officer and I quit and I had no plan and
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I had nothing and I didn't have any connections or any knowledge of the online space and so once I quit I really
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started searching like desperately searching for the answer right for the direction of okay I've got all this
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knowledge and experience in the past how can I apply it today I had been out of
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business for over ten years so I thought how can I build a business start from
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scratch today using the web and leveraging you know allowing myself to
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have that independent location independent and all that good stuff right all that stuff that you dream
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about and you think is it possible for me yes it's possible to go for it and what I was finding was I had a lot of I
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found a lot of people who wanted to help me so I thought but the truth of the matter was they wanted me to pay them
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and they didn't care about me they didn't care about delivering on promises and so I invested all over the place
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because again I'm in this like desperate space of okay just quit my job I know about I know I have the ability i know
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i'm a smart girl I know I can do this I just have the tools i don't know the house i
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started just i believed people i'm kind of gullible like that and i just started investing and not then seeing the
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results or i would talk to a coach and say you know again I'm pretty I'm pretty Frank I'm pretty up front and say like
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if somebody asks me to do something I can't do it I'm going to tell them I can't do that I'll try and help you find
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the right person but I can't and I kind of expect people to treat me like that too and so I would tell people here's
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what i'm looking for here's my strength here's my deficit can you help me oh yes yes they would take my money but they
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would not be the right fit so I saw this over and over again in a short period of time I was working with people who were
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all wrong fit because I was taking the advice of the smart guru the gap yeah
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who I was paying you know 18 grand for this one program this excellent program um and it was insane and I was working
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with people because I could do some things and I was miserable and I was like you know what bunk this and this
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was um in I would say it was kind of crescendoing from about March 2015 till
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about jun 2015 where I was just like no more I'm taking a stand I think this is
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I'm sick and tired of what's happening in this industry I'm taking a stand against it and what I wanted was a
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resource I wanted people of integrity that would just say here's a little bit of this here's a little bit of that here
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all these options for you Nicole there are so many options there is no right way I hold there's a right way there is
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no right way so here's a choice here's a choice here's a choice so let's give you all these choices up front and let you
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make that informed decision and that was the birth of the business building rockstar summit because I couldn't find it that's awesome that is awesome
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because I I feel the same way you do a lot of those gurus out there and they're still out there trust me they're still
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out there and they're still messing with people that are trying to do what you did what I did and they're taking money
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and people are going broke and I asked my soapbox I mean that is just so I'm really glad that you took a took action
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so tell us about the show tell us about what you decided to do you awesome so at that point um yeah I'm
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just like assuming I'm like it's like we're talking like you know what I do i forgot know there's listeners here too heavily I no idea so what I decided was
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to create an online summit and so for people who don't know what an online summit is it's basically like a
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conference or a convention where there's lots of speakers lots of people training and teaching about different aspects of
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a business or you know in this case business but instead of having to go somewhere and you know get a hotel and
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gas and flight and food and all that stuff you can do it online from the
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comfort of your own home and so I found out about summit shortly before I quit
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my job who was actually maressa murgatroyd's I'm super hero summit that really gave me that push and belief that
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I could do it in this day and age and that I quit my job from that so i
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created the summit the business building rockstar summit where I brought together 30 experts on 30 different topics
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business building topics I interviewed them and recorded the interviews and broadcast them and so the summit was
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free to attend you could just give me your email address to register and you get this access so that was the birth of
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the brand and from there I wanted to continue the conversation with people so
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people got so much value from the summit itself and they learn so much but then
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they're like what next right so I decided to create the business building rockstar show which is the podcast you
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mentioned in the intro and that's where the conversation continues and you were on my on my show very glad to have you
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as well I kept from exactly if it's going to be before after this air is that our interview and that goes but in
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that show in that podcast it gets more intimate so the business building Rockstar summit is very topical it's one
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expert per topic and we talk about the nuts and bolts of how to but we really
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don't get into the story of the person who's teaching so I wanted to open that
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door a little bit more and with the podcast I interview entrepreneurs who are killing in the
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field who are people who I personally respect and admire and I ask them about
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their own personal journey their own story and so that's the show now the
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summit is an annual event and just so happens that the next one is coming up very shortly so November first two tents
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this year is when it's running and there are far more than 30 people this year
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it's going to be awesome and guys I want to let you know that the link to the show is right below there and even if
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you're watching this on replay and further on you can still contact nicole so i just wanted to make sure you guys
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know because you need to sign up for this it's going to be awesome it is it really is and I hate to toot my own horn
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but you know I'm only the catalyst I'm only the person who is kind of pushing it together but it is really the
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momentum is amazing we talk about passion I'm so passionate about this I've brought together people who are
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passionate about topics and it's just it's a beautiful unfolding and yeah it's
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so it is free to attend in like during the thing so for people who are catching
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the replay you can absolutely still catch up it is there is an option to upgrade to the all-access pass so after
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the tenth of November of course it will be bye-bye purchase however this is an
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annual event so if you get connected next year it'll be another one if you did miss this so and you've got some
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amazing people that are participating in this I mean you have in very short amount of time you you were on iTunes
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new and noteworthy which is really hard to do with all the stuff that gets thrown out you know on the wall we throw
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it out from some of it sticks I'm a dozen and you have made quite a name for yourself and quite a place in this whole
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online world so you have some major names that are going to be joining you and not so major names that are just as
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bright and as brilliant as the big names and so I think that's really really cool
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I'm sure that you are the right person for somebody to come too because you've been through this and like what am I
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going to do I left my job and you know all these people are throwing stuff at me and I'm paying all this money I don't
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even know what my passion is what do you tell us that when it comes to you and says Nicole this is all good and well but I don't
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know what my passion is how do you how do you help them yeah so that's a bit of a bigger nut to crack then like just
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yeah well here take you know take these two pills and call me in the morning um
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sometimes we're so beat down you know like I mean that's where I was I knew I
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had that passion inside of me I knew it was there before I knew I could uncover it again but it's not something that you
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can just expect to happen overnight what
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I'm passionate about is helping people essentially and I think one of the ways
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that you can really tap into that passion is if you allow yourself to really explore when you were a child
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before you learned all of the rules what was possible what wasn't and you get
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really honest with yourself and you and you check out like back then what did you want to be when you grew up and even
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if it was something that was impossible there's a good chance very good chance
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that whatever it was there was a thread of a trait that applies to something
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still so even if it was something fantastical like you know superwoman
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there's something there again maybe it's helping people maybe it's um the desire
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to and I don't really know superwoman that well so maybe that wasn't the best idea but even somebody who was like I
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want to be President and you know maybe now you don't really want to be President but but maybe you you want to
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fight for the rights and the the betterment of a community you know maybe
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community service or there's so many different things um that I mean anything
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the world is your oyster but really tapping into that little inner child and saying what was it I really was excited
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about before I knew I wasn't supposed to be excited about it I believe that we all come into this world man everybody's
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got to police but I believe we all come into this world with that higher purpose or that mission you know and we can
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either live it or ignore it and most people in this world do ignore it
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and you know but when you live it you're unstoppable so what do you say to people
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that have left their jlb you know they're 925 and they're a little bit
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older I mean they're not in there you know their youth even though I still think I'm in my youth and I'm a little
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bit older but would you tell people that you know are now finding out that they have to now reinvent themselves or
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recreate themselves or do something because instead of saying I'm unemployed most people don't like to say that they
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say they're an entrepreneur because somehow that makes it better in some way and yet you and I both know being an
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entrepreneur is not the easiest job in the world no matter what you're doing because it's just you it's it's just me
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and we are working more hours than we ever worked nine to five so how do you or do you set an individual up to at
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least understand or have the expectation that it is going to take a lot of work whatever it is if they're going to do so
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that they can live the way they want to live later on in life how do you even talk about this because it's people
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don't believe it they just think you know you're an entrepreneur you can work whatever you want yeah yeah great
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question and actually that's a big part of my podcast is let's look behind
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closed doors because it's not as simple as it appears every overnight success is
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yours in the making there's no such thing you know people might say oh my gosh this happened so fast you weren't unknown you are a correctional officer
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all the sudden you know you've got people like Dorie Clark and Bob Burke
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and you've got all these people who like you and who share your stuff and you
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know you're getting featured here you're getting this and that like I I put in a
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lot of work that other people aren't willing to and again I didn't start like
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I wasn't just a correctional officer I was a correctional officer who starred in her career in sports marketing back
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in 1994 I was a correctional officer who previously had a corporate training firm of her own I was a correctional officer
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who had a lot of different stuff education wise and experienced wise so I
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wasn't just a correctional officer there's never one you know there's never one thing you
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are your your life is a compilation of experiences and I don't know what I look
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like now I mean I've got purple hair I don't know what people would pick me up but I mean I'm 40 so it's not like I'm
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just you know I'm happy-go-lucky and just getting lucky and you know I've got
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I've had more of and it's scary you know to leave a quote unquote secure job you
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know you're going to get that paycheck and to have no security um but I think
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the question one of the questions to ask is what do you want your life to look
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like I say congratulations if somebody gets laid off or it's funny cuz I've a client and he told me that he had gotten
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laid off some months ago and my response was congratulations and he didn't say anything to me at the time but I was
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like celebrating you know till I told me a couple of months later after he got his new job which was super stressful
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you know he has children a wife they have a you know and but he did get a new job and he said you know I didn't
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understand when you said to me congratulations before but I didn't realize how miserable I was I knew I was
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unhappy been realize how miserable until now and I'm like exactly and that's what I went through to i was i was getting
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through the day i was surviving but i wasn't thriving and i think those of us who are older especially sometimes the
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best thing that can happen is that layoff or that right that transition
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because without that you can't open the next chapter and then say what do I want
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what do I want my life to look like what do I want to do is really anything's
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possible if you desire it you have to take actions congruent with the desire but there are no limitations you are
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only one limiting yourself right and when I hear people you know the mindset people that talk about a lot of people
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misunderstand mindset people when they say just think about it and it's it's going to happen like Napoleon Hill you
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know they can grow rich well yes you have to put that mindset and you you
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have to believe it you have to you know really think that you can do it because you can you really can but if you don't
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take action that's the thing you can't then say well it doesn't work if you're not taking action every single day of
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your life even on the weekends guys every single day of your life that's going to be a problem you're not going
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to get to where you want to go and it's not going to be anybody's fault but your own that have experts helping and i
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think i just want to mention one more thing there about my texts I'm a law of attraction girl so it is a hundred
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percent true what you said and there's another piece to that what happens generally is okay we've got this great
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mindset and this is what I see a lot because I have a free challenge called the mastermind challenge we're actually
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walk people through Napoleon Hills book thinking grow rich and so people say oh
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yeah okay I've got the mindset and okay I'm understanding this and it's like yeah but you're focusing on the what's
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lacking and this I can say this and I hope your listeners are really listening and taking this in but they probably may
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need to hear it a few times it shouldn't a problem because everybody's different but you may need to hear it a few times I know I did and still sometimes I
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forget and I have to be you know snapped out of it you when you think about this
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is what I want you can visualize all day long and you can do the actions to bring
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it in but you're gonna have days and before we started recording and caring you and I were both talking like
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it's a day for us or you know we're kind of like in a spunky space and we can either choose to focus on what's
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going wrong or quicker and recognize it's a day and focus on what's
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going right and I think that's the biggest thing that most people miss and they're like okay I'm doing all the
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right things I'm focused on my outcome I'm visualizing I'm doing all this mind body spirit stuff people talk about and
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I'm still not getting the results I want and the biggest reason I see for that happening is because no matter how much
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you tell yourself if you don't internalize and truly understand that
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when you focus on what's missing you're getting more of what's missing right you
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have to focus on what's working and what's working well and that soundboard
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is a huge piece that most people don't understand yeah and I totally agree with you and I also look
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you know where you used the explanation when somebody uses loses their job or
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they get laid off congratulations I like to tell people it's a great opportunity that you think given one door closes
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it's a cliche but it's true when one door closes the window is open but if you're not looking for the window you're
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going to miss it and there and therein lies the problem with just thinking and
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you know it's going to happen you mentioned leverage earlier on in the conversation let's talk a little bit
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about leverage because you know how much I love the idea of leveraging what we do I'd rather work smarter than harder quite frankly so tell us a little bit
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how you leverage what you are doing because I think it's a very good instructional kind of message for our
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viewers and our listeners well everything I do is really focused on leverage and it's that that's looking at
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the ROI looking at the return on investment so would you rather do one
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thing 50 times or do wait one thing 50 times or Jose goes I do 50 things one
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time that doesn't make any sense but yeah 50 things one time right oh I would rather put in more work in doing
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something that's repeatable and also that is shareable so for example
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creating this summit I'm putting a lot of work into but sorry I have like an itchy nose um but I also have amazing
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partners like yourself who are giving me interview opportunities or who are
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sharing with your email list or so I'm creating this one thing and I'm putting heaps of work into it but then I have
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all these other people who see the value in what I do who are sharing about it with their audience that is a huge
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leveraged thing whereas I could put a huge amount of work into something and
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then I could fight uphill to try and get to all of the people that need it you
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have people in your audience that are going to benefit from my summit but there's no way I could reach them without your help and so that's one of
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the ways that i like to use leveraged opportunities by creating something of value that other people also feel good
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about that i've kind of proven myself to who are willing to
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share about what I'm doing with their people who already trust them right and I think you're a perfect person for
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somebody to talk to because you do these podcasts you you you're very comfortable online you're very comfortable behind a
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camera obviously and in front of a microphone and a lot of people it's it doesn't have to be so hard and I think
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people think that if it's online it must be difficult because different
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generations are entering this online world at different times right and you know you said you're 40 I'm 60 and so I
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I know that it doesn't matter what age you are if it's something that I'm if
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you're passionate about it i'm passionate about being online i'm passionate about doing what i do because i like to share people like you and I
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talk with my hands too I like to share people like you especially like you who can talk the talk but also walk the walk
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because as we talked about a little bit earlier about the gurus and the people that come on and I'm going to make you rich and i'm going to this all you have
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to do is that and when in fact a lot of these guys and gals are not really as
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successful as we would like them or them would like us to think they are and so
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it's a challenge I know from my perspective to find the real people the people that really have the intent to
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help and to show up in service I mean is is that right is that something that
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also drives you is that you know that you're making a big difference a hundred percent and i'll also say that you know
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i appreciate the compliment that I am comfortable on camera on the microphone
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but I have to tell you I'm not comfortable at all on camera I hate video interviews I hate webinars I don't
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feel comfortable at all I'm comfortable with you and I'm doing it anyways that's what it boils down to I don't actually
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love being on video I'm extremely introverted and I'm I am comfortable on
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the mic now but definitely not on video and I'm sitting here like fiddling as we're talking about you know where I'm
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sitting here fiddling with lights like oh my gosh it's you know dark I don't know what to do and if I put the lid on
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it's all bright and comfortable know doing it you're doing it anyway I mean
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my nose is itching I'm a mess um and I will say that you know i get from a lot
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of people that I'm a good interviewer and I love to interview people and there's where that passion comes in i
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found something I enjoyed but I had never done an interview before until
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just over a year ago where I interviewed a jmx for the 2015 business building Rockstar summit first interview ever and
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I lost count but I've probably done by now over two hundred interviews so just
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in a year I think so when you make the decision that you're going to do something despite the discomfort you do
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it and you get better it's like riding a bike or anything else where you start out and you don't know what the heck
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you're doing when I quit my job as an officer I had zero social media understanding zero online marketing I
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knew nothing so I've gone from no network no resources no nothing in like
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what less than two years to where I am now and I'm pretty darn proud of that but it definitely again it doesn't
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happen overnight and it doesn't happen without a whole heck of a lot of hard work and anybody at any age is capable
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of doing it I agree I hundred percent agree and now you said you've done over 200 shows or thereabouts-- these shows
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are on your podcast and they can go over into itunes or stitcher or any one of the programs that you can get on your
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phone or even on your computer and you can download and become a subscriber so you get a message every time a new show
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goes out and guys I'm telling you you got to do that you're on my your own life you know whenever I'm driving I can
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listen to you right while I'm driving I mean and that's that's the thing where there's a will there's a way and when
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you need to get information you need to go to Nicole and some of the really great people that are out there because she's going to help you on your way I
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love quotes boats are my favorite thing in the whole world sometimes I'll put up in fact I get a whole boat in a meme on
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the entrepreneur how every day is different you know today I'm feeling great oh god I'm going to go broke oh
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the next day at this so it's funny that you said that the quote for today is from a gentleman by the name of
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mccoshen he's an entrepreneur and web strategist and I love the quote I don't know who he is but I love the quote
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purpose may point you in the right direction but it's passion that propels you and I know you like that one you
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have a favorite quote they'd like to share with our audience sure or so there's a bunch and one of the ones that
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really speaks to me is by Ralph Waldo Emerson and it is do not go where the path may lead go instead where there is
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no path and leave a trail and I like I get all teary-eyed even say I like Brett event leave a trail I love that so that
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people can find you and they can follow you and they can know that they can walk along the same path that you did and
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that is awesome okay so here's one of my fun questions if you could spread passion dust on anyone in the world and
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hope to accomplish anything that you want to accomplish it can be a group it can be a person who would you spread
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that passion dust on oh my goodness I guess I should have been prepared for this I know I didn't prepare you for
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that one I wanted to kind of just throw it at passion dust on anyone anywhere
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you I mean your listeners I like that's that's my what I'm so passionate about
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is entrepreneurs who are looking for those answers that I once was and I
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still AM I'm always looking for people who are of integrity who are generous
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who are giving and who aren't in it to get but they're in it to to share value
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and to give yeah that's a great that's a great answer um so do have a song that
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you are passionate about is there a song that get you up in the morning know that
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you know is why I used to really any I'll listen to music every once in a
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while but since I've kind of gone into this cocoon of I'm working around the
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clock and no I'm very much a focused person I don't multitask and so if there's music on I'm not able to focus
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so when in my downtime when I'm cooking or when i take a break then i will
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listen to music and it really is whatever like kind of I feel so sometimes that's you know jazz I love
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jazz sometimes that's classical sometimes that's you know classic rug sometimes it's pop
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so I don't really have a specific thing that I listen to that's okay that's okay I can't listen to music either and I'm a
28:58
musician I cannot listen to music at all when I'm working for the same reason and I do multi test but that's just one more
29:04
thing on my list of multi task that I have to take off the plate so I totally get that we're coming towards the end of
29:09
the show and I is there anything else you'd like to share with our audience I know we're going to have the the summit link down there I know they're going to
29:16
be able to connect with you on social media we're going to put all the social media links in there as well what else
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do you want to tell them if there's anything else you know just thank you i
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want to tell you thank you Karen for having me here I want to tell your audience thank you for sticking with us
29:33
and listening and I want to just reiterate you know find that passion your there's no right place to find it
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there's no right way but when you're intent on finding it you will and follow
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your passion and you know go the path that is not already laid and you leave a
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trail don't let anybody tell you it's possible for you just do you hi I so
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agree i want to thank you so much for being on the show I know you're crazy busy right now getting ready for your your summit and again I'm going to say
30:05
it again click the link and join but i want to thank you and i do want to thank our viewers because we know that you have lots of things that you have on
30:11
your plate every single day and we're just really grateful that you decided to take a few moments out of your day to watch this show and so as i always say
30:18
go out and get somebody an awesome day and we'll see you next time on the next episode of The Passion point goodbye
30:24
everyone
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